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The Forward Observer

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The Marketing Book Podcast: “Discover Questions” by Deb Calvert

The Forward Observer

This is the book that will help you appreciate questions, be more deliberate in what you ask and how you ask it, and prepare you for dealing with various conversational barriers like information overload, multitasking, ambiguity, mistrust, unconscious biases, and more.

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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Information – How to give the consumer the best information to help them buy. He has significantly increased the bottom lines of over 10,000 clients in more than 1,000 industries. Art in advertising – Should we use bespoke artwork or tried and tested visuals? Strategy – Rules for directing a campaign.