Sales Engine

NOVEMBER 30, 2015

Outsourcing to a writer hasn’t been a great option either because even though at first it seems like an inexpensive alternative, it becomes cost-prohibitive when you consider all the time and effort to educate that person on your product and industry.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Content B2B Sales 120

Sales Engine

SEPTEMBER 18, 2015

Now let’s say the keyword is “Buy SaaS-based accounting software for XYZ industry.” So if I had an article titled " Buy SaaS-based accounting software for the XYZ industry ," that could be a pretty meaningful article. So as a content marketer, what do you do with that information? But we’re not done.

Top of Funnel 120

Top of Funnel SEO Content Marketing Long Tail Marketing 120

Sales Engine

SEPTEMBER 1, 2015

The CEO is a master salesperson and serves as an industry thought leader. Think about it in your own life—how much information are you armed with before you go to a dealership to buy a car? Over the last 20 years, the company had developed a great reputation and receive a number of referrals on a regular basis.

Content Marketing 120

Content Marketing Cold Calling Marketing Qualified Leads Lead Ranking 120

Sales Engine

AUGUST 22, 2016

We really wanted to create an environment where we could go out and actively seek prospects that want to receive this information, and we knew we needed some external expertise from a firm that could also provide us with a fractional marketing team in the areas of content creation, distribution, metric tracking, analytics and CRM integration.”

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Sales Engine

AUGUST 22, 2016

We really wanted to create an environment where we could go out and actively seek prospects that want to receive this information, and we knew we needed some external expertise from a firm that could also provide us with a fractional marketing team in the areas of content creation, distribution, metric tracking, analytics and CRM integration.”

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Sales Engine

JANUARY 25, 2016

You have to be seen as the go-to source for valuable information in your marketplace. Regardless of the channel and the medium however, you must be the trusted source in your industry where people come to you and keep coming back to you to stay informed and at the top of their game. Especially extreme video.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Sales Engine

AUGUST 20, 2015

When we’re providing information in a business environment such as spreadsheets, a series of bullet points in a presentation or a list of facts, the two parts of our brain that are activated are for language processing, but that’s about it. Christopher Kogler, Narrative IQ. JM: What problems do your clients typically have?

Storytelling 120

Storytelling Work Management Acquisitions Marketing Management 120

Sales Engine

JUNE 13, 2016

If you plan to join your competitors and the leaders of your industry in the move toward content marketing , there is something you should know. If your aim is to produce really good, informative, and nurturing content (and that should be your aim, because what’s the point otherwise?), it’s not going to be cheap.

Allocation 120

Allocation Content Demand Generation Agencies Work Management 120

Sales Engine

NOVEMBER 12, 2015

My recommendation is to know your product and your competitor’s products better than your consumers do, and be the expert at helping, asking, and informing. For most industries, those sales will continue to produce referrals and more business if you focus on bringing and conveying messages of value and not just selling with a formula.

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Sales Engine

OCTOBER 4, 2017

In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information. The net result is that your prospects don’t need your salespeople to get the information necessary to make an informed purchase decision. Marketing to the Rescue?

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

JULY 20, 2016

In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information. The net result is that your prospects don’t need your salespeople to get the information necessary to make an informed purchase decision. Marketing to the Rescue?

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

JULY 20, 2016

In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information. The net result is that your prospects don’t need your salespeople to get the information necessary to make an informed purchase decision. Marketing to the Rescue?

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

OCTOBER 1, 2015

For example, your latest deal could have started three months ago when you sent out a newsletter with several informative, third-party articles. B2B sales cycles are a much more complex business problem to solve as they are exacerbated by geography, industry, and so on. What are their roles and what is their buying process?)

Top of Funnel 120

Top of Funnel Sales Qualified Leads B2B Marketing Marketing Qualified Leads 120

Sales Engine

JULY 5, 2016

Sales representatives used to be a prospect’s only source of product and industry knowledge, but now prospects largely research things online while ignoring reps’ calls. Prospects were more likely to answer calls, meet with sales reps, and listen to presentations because that was the only way they could get the information.

Work Management 149

Work Management Marketing Automation Services Marketing Management Budget Programs 149

Sales Engine

NOVEMBER 3, 2017

For Sales, better branding meant better odds a buyer returned your call, opened your mail, and visited your booth at an industry conference. Back then, buyers needed Sales to stay informed and make a purchase, and Sales needed buyers to stay employed. Search engines are the new outlets for information, and Sales has less influence.

Brand Identity 149

Brand Identity Branding Budget Programs Marketing Automation Services 149

Sales Engine

AUGUST 16, 2016

As buyers, we don’t need to talk to sales people to get the information we need—therefore, we don’t take phone calls (and get upset when we feel tricked). The development of stellar content that adds value and caters to niche audiences will always work—give someone good information that they can use and they’ll thank you for it.

Sales Management 120

Sales Management Top of Funnel Cold Calling Content 120

Sales Engine

MARCH 13, 2017

For Sales, better branding meant better odds a buyer returned your call, opened your mail, and visited your booth at an industry conference. Back then, buyers needed Sales to stay informed and make a purchase, and Sales needed buyers to stay employed. Search engines are the new outlets for information, and Sales has less influence.

Brand Identity 120

Brand Identity Branding Budget Programs Marketing Automation Services 120

Sales Engine

NOVEMBER 16, 2015

As buyers, we don’t need to talk to sales people to get the information we need—therefore, we don’t take phone calls (and get upset when we feel tricked). The development of stellar content that adds value and caters to niche audiences will always work—give someone good information that they can use and they’ll thank you for it.

Sales Management 120

Sales Management Top of Funnel Cold Calling Content 120

Sales Engine

JANUARY 28, 2016

Sure, there are individuals inside the company that may always have an interest in keeping themselves informed about the market, but the real due diligence of an evaluation may only take about 90 days, or one quarter of the year. For years, the credit card industry has spent a lot of money on direct mail and advertising.

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Content Paper 120

Sales Engine

MAY 12, 2016

For sales, better branding meant better odds a buyer returned your call, opened your email, and visited your booth at an industry conference. Back then, buyers needed sales to stay informed and make a purchase, and sales needed buyers to stay employed. It bred credibility. This relationship was not always about the sale.

Top of Funnel 120

Top of Funnel Brand Identity Branding Budget Programs 120