Everything Technology Marketing

FEBRUARY 26, 2013

And many thanks to the co-sponsors of the B2B Lead Generation Report: IDG Enterprise | [link] IDG Enterprise brings together the unique brands (Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld) to serve the information needs of our IT and security-focused audiences.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

APRIL 8, 2010

Prospects and customers are becoming more sophisticated and better informed than ever before. What are the drivers in their industry that impact profitability? What are their goals, concerns, what data do they need to move to the next step, where do they look for information? Customers are are in the driver’s seat today.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

DECEMBER 11, 2013

Guest post b y Glenn Facey We live in a new age of information superabundance: the burgeoning era of Big Data analytics. Second, an outside analyst will provide context through knowledge of related industry verticals — as well as third-party objectivity. With these two figures in partnership, you’re prepared to move to the next step.

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100

Everything Technology Marketing

OCTOBER 10, 2010

The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. Let's take a closer look at actual implementation of market segmentation.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100