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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

Some information is so sensational that it gets passed around regardless of the truth: The amount of tryptophan in a Thanksgiving turkey is enough to make people sleepy. Their information is only ever the bare minimum: contact names, phone numbers, maybe some email addresses. Humans only use 10% of their brains. any other burger.

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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg

Why did our co-founders Henry and Kirk pick Information Technology? More Than Just Information Technology Contact Data. DiscoverOrg rode the coattails of the IT industry for several years, banking six consecutive years on the Inc. Well, IT budgets were still pretty big back then, so that’s one simple reason. Why so high?

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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg

Chief Information Security Officers (CISOs) are charged with more responsibility than ever before: Maintaining the enterprise vision, while ensuring technology assets are protected. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. The Roles of CISOs. Bret Arsenault, CISO, Microsoft.

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Whiteboard Wednesday: 5 Steps to a Killer Sales Demo

DiscoverOrg

At this point, you already done a great discovery call, so you have a lot of information about this company: How you’re going to be able to help them, and what’s important to them. Use their language wherever you can, such as industry-specific terms that they use, or any little acronyms that you’ve picked up.

B2B Sales 205
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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. That’s a whole different challenge – and that’s where we think 2019 is going to drive our industry.

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The Power of Marketing and Sales Intelligence

DiscoverOrg

Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts. And that means more than the commoditized contact information that list brokers are always so happy to sell: name, rank, and serial number. Good question.

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How to Create an Ideal Customer Profile (ICP) to Target the Right Customers

DiscoverOrg

Export opportunity data from your CRM and append account information as needed. Then build it out with more data points relevant to your activities and industry. You might notice that they are concentrated in a particular region of the country, a certain industry, a similar size, or involve a specific buyer.