Crimson Marketing

JUNE 23, 2014

With so much information available through the web, social media and an abundance of other channels, buyers no longer need sales representatives for information. The greatest number of steps on a buyer’s journey today takes place before they ever meet a rep.

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

JUNE 26, 2014

Industry Change: The changes that Marge predicts in sales model and content marketing strategy for her company and the industry in the coming years. Informatica provides data integration, data quality and big data solutions to enable companies to access, integrate and trust their information assets residing on premise and in the Cloud.

Demand Generation 100

Demand Generation CMO Demand Top of Funnel 100

Crimson Marketing

AUGUST 20, 2015

Over time, however, the ease-of-use and value of computer animation gave it an edge of traditional animation, and now it’s the industry standard. You need to break down the barriers between the two in order for there to be a free-flowing exchange of information from one team to the next. “Why mess with a good thing?” Click To Tweet.

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

JANUARY 3, 2014

Chances are you subscribe to a variety of industry blogs and regularly engage in discussions on social networks like LinkedIn and Twitter. The thing is, so do your buyers. Those seeking solutions to their problems can easily find them by surfing the web, reading blog posts, and engaging with users on social media.

Social Marketing 100

Social Marketing Marketo Social Networks Network Marketing 100

Crimson Marketing

APRIL 9, 2015

The marketing automation industry grew by 50% in revenue to reach $1.2 Marketing automation software helps you with lead management by gathering information and “determining what your lead is looking for, and then helps you build a relatively personal relationship based on that information.”

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Crimson Marketing

JULY 25, 2013

The best way to start your brand protection is to look at other fraudulence cases in your industry. Include keywords in your industry and most importantly you and your business’s names. These alerts will keep you informed with news articles, blog posts, reviews and fraudulent use of your brand name right in your inbox daily.

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

SEPTEMBER 9, 2015

That presents a real challenge to those trying to use available information to understand what customers are saying about a brand’s products and services. Cary explains how natural language processing does this using generalized and industry specific library domains and suggests how this can help you meet marketing objectives.

Churn Rate 100

Churn Rate Marketing Management Marketing & Strategy Gartner 100

Crimson Marketing

MAY 18, 2015

This is what real thought leadership is about — knowing your topic extremely well and pushing out informed, creative content. ThoughtLeadership is knowing your topic extremely well and pushing out informed content Click To Tweet. In doing so, you’ll build trust and develop a relationship that could eventually lead to a sale.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

AUGUST 19, 2014

run information from 150 million websites and 35 data providers through complex algorithms to tell its clients where to prioritize sales efforts, how to combat attrition and where the greatest revenue opportunities lie. Predictive marketing intelligence companies like Lattice Engines.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Crimson Marketing

JUNE 16, 2015

Instead, engage potential buyers at the top of the funnel with awareness of the problem, like Box does around the issue of information security.

Sales Management 100

Sales Management Top of Funnel Planning Marketing Funnels 100

Crimson Marketing

SEPTEMBER 24, 2013

If you’re not an expert (yet) in an industry, don’t pretend like you are. . Take what you’ve learned and share information that might be interesting or informative and do it just because (see my next point). . There’s a lot to be said of a good listener. Same thing applies here.

Ad Building 100

Ad Building Business Class Vendors 100

Crimson Marketing

OCTOBER 15, 2015

Social Can Only Work For A Few Select Industries. Social can be an efficient channel for just about any industry. But you can turn it into a useful source of information and goodwill for your business.” With that said, not all social channels are created equal, and you shouldn’t put equal emphasis on each channel.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

NOVEMBER 18, 2013

Understand their buyer journey so you can provide the content they need to help them make informed decisions. It includes “freelancers, industry influencers, and co-workers [who] support your efforts, as well as a virtual community of fans, followers, and subscribers.” Hire a managing editor. Build a community.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

FEBRUARY 9, 2015

“Armed with information about customers and a company’s relationships with them, the CMO is well-positioned to help differentiate its products, services, and experiences.” The time-to-market benefits of better information and more fluid collaboration extend to a wide range of companies, sectors, and business functions.”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

MAY 28, 2015

martech makes it easy to track buyer behavior and inform better marketing campaigns Click To Tweet. Regardless of the web analytics platform you use, it’s easy to track buyer behavior and use this to drive your marketing campaigns. Sort The Data. Just ask George Skaff, TouchCommerce CMO, an innovator in omni-channel engagement solutions.

Campaigns 100

Campaigns Marketing Management Paid Search Agency CMO 100

Crimson Marketing

SEPTEMBER 26, 2014

To find the answers, we surveyed 500 professional services firms in the accounting, technology, architecture, engineering, construction, and management consulting industries, asking wide-ranging questions about the marketing solutions and activities they used as well, as the outcomes of those efforts. Why the disparity in results?

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

OCTOBER 27, 2015

She offers her prioritization of the three key aspects of a good marketing information system. Holy War: Looking to the future, Ann cites what she calls the “holy trinity” of marketing information systems—User, IT and Business, coming together. Monetization Optimization: How can CMOs do the above?

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

SEPTEMBER 16, 2014

Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” You would think that with all of this information and transparency, it would be easier than ever for companies to understand and influence customers through technology marketing. Providing The Right Information to Sales.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

MARCH 16, 2015

Office Max and Sears were amongst the leading store closers in 2014 with hundreds of outlets shuttered between them, the year bid final adieu to Blockbuster, while the fate of retail industry stalwart Radio Shack hangs in the balance after the company filed Chapter 11 in February. .

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Crimson Marketing

APRIL 29, 2013

My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. Show your committed to your cause by being informed.

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100

Crimson Marketing

JUNE 6, 2013

6: information where you are. #7: Where are conversations happening related to your industry? You either change along with it or you get left behind. Here are 10 digital trends to pay close attention to for the remainder of this year: #1: m-commerce. #2: 4: social media. #5: 5: increased usage. #6: 7: wearables/ drivables. #8:

Trends 100

Trends Mobile Advertising Landing Pages Social Media 100

Crimson Marketing

NOVEMBER 4, 2013

Top 8 industries on LinkedIn are: Construction, Recreation, Corporate, Consumer Goods, Educational, Medical, Government, and High Tech. 80% of businesses use social media sites to extract information relating to competitiors. Twitter Leads. B2B marketers who use Twitter generate twice as many leads as those who do not.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

JULY 9, 2015

Neuroscientists suggest that “intuition” is really the result of unconscious, parallel processing of vast amounts of information constantly washing over us, information we’re not paying direct attention to. Every interaction provides a rich source of information about buyer behavior. Paychex now had insight.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100