industry Information Related Topics 
B2B Memes
MAY 15, 2012
Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. If you happen to be attending the event, I hope you’ll drop in to my presentation.
B2B Memes
NOVEMBER 20, 2011
On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. Personalization means giving readers the information they want. And they don’t just want your own, original information—they want all the relevant content they can find, regardless of where it comes from.
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B2B Memes
MAY 2, 2012
Most industry bloggers insist that content generated should be exclusive—information unavailable elsewhere. For a better-informed handle on whether your content is best of show, try a “Like-Item Analysis.” What accounts for this poor showing? Of the eight common factors I’ve identified , three in particular stand out: 1.
B2B Memes
OCTOBER 6, 2011
Moreover, she sees some benefit in using software to replace those deadwood journalists who “don’t add any value” through their work: “Writers, for example, who simply gather information, get a few comments from people and then regurgitate it onto the page, should probably start looking for another profession. As James W.
B2B Memes
JANUARY 27, 2011
Yes, there are unique and exciting developments to cover in any B2B industry, but most B2B media are built on a platform of commodity content. Early in my career I was the editor of an industrial product tabloid magazine. Likewise, commodity content is essential to publishing, especially B2B publishing and content marketing.
B2B Memes
SEPTEMBER 9, 2010
Hundreds of hours of work goes into building our content sets to ensure that the very best information is sorted and categorized. A key part of the editor’s role is to find and commission a combination of regular columnists and thought leaders from that industry to write for us. How did you and Neil get together on this venture?
B2B Memes
MARCH 2, 2010
In an article published this week on Folio: ’s Web site, Jill Ambroz reviews a panoply of print “innovations&# that, she writes, “are breathing fresh air into a mature industry that is battling its own digital counterparts for survival.&# That is, cheap tricks designed to attract attention, not tools to convey information.
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