Avitage

SEPTEMBER 7, 2017

Yet marketers currently struggle to produce content tailored even to relatively simple relevance factors, such as specific industry verticals or personas. ” “Structured content is information or content that is organized in a predictable way and is […].

Content 120

Content Verticals B2B Sales Tactics 120

Avitage

APRIL 18, 2017

And I could go on about content for certain stages, personas and industry verticals, among other important relevance categories. Knowing desired content formats, audience types and selling stages is simply insufficient input to inform quality content.

Design 120

Design Content Verticals B2B Sales 120

Avitage

MARCH 28, 2013

” I believe these insights apply to most content marketers today, and soon to all, even in lagging industries. Our survey shows that ITDMs download an average of nine informational assets—including whitepapers, webcasts or case studies—to aid their. My first observation is this is the estimated spend.

Allocation 120

Allocation Webcast Content Case Study 120

Avitage

MARCH 28, 2013

” I believe these insights apply to most content marketers today, and soon to all, even in lagging industries. Our survey shows that ITDMs download an average of nine informational assets—including whitepapers, webcasts or case studies—to aid their […]. My first observation is this is the estimated spend.

Allocation 120

Allocation Webcast Curation Content 120

Avitage

MARCH 7, 2012

It might be cliché to say buyers are inundated with information, but I don’t see organizations really committing to strategies that deal with this reality. To capture attention and deliver value, your content must be relevant to your buyers and readers. Not all of them together.

Content 120

Content Webinar Metrics Relevance Video Marketing 120