ANNUITAS

AUGUST 4, 2020

We leverage secondary-source industry research specific to the company and/or its industry. We take existing program data and benchmark performance against industry targets and ANNUITAS targets — so clients can get a sense of where they stand today against their peers, and what type of improvement demand marketing must drive.

Planning 147

Planning Marketing Plans Demand Peer-to-peer 147

ANNUITAS

JULY 16, 2020

Even though you may be using what you believe are industry-standard terms, is everyone speaking the same language? For more helpful information about this topic, read “ How to Align Sales and Marketing Teams.”. Inside Sales can be the best source of information about issues on the ground. How is a sales-ready lead defined?

Lead Ranking 147

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing Management 147

ANNUITAS

MARCH 21, 2023

It is also easier to now have multiple, separately trained models against key criteria like industries, or analyzing new business leads vs existing customers. Conclusions The former Marketo product line continues to be a solid player in the industry across multiple market segments, even after the Adobe rebrand.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

ANNUITAS

FEBRUARY 3, 2022

Start with customer and prospect interviews to understand not just what matters to them from a business standpoint, but also how they prefer to communicate and which sources of information they’re most likely to interact with. Things might have shifted dramatically.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

ANNUITAS

AUGUST 19, 2020

Investment : Sharing some personal information on a form. The goal is to find the information that each critical person is seeking along every stage of their journey. Once you look at that data (role, company, industry, location, lead/opportunity stage, etc.) Reward : Education and direction on where to start.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

ANNUITAS

OCTOBER 5, 2023

For regulated industries, and for geographies with strict data privacy and stewardships mandates (with serious fines associated with each misstep), guardrails are needed. Additionally, Salesforce is smart to be bandying about the “trust” concept all over its AI initiatives.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

ANNUITAS

MARCH 19, 2020

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. Among these, we typically find Webinars to be highly effective, relatively quick to deploy, and heavily underutilized in the industry. PPC [1.82%].

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

APRIL 28, 2016

The technology-driven world we live in is full of data–endless amount of data about your industry and your customers. In a great conversation with our fellow Atlanta friends Social123 last night, we talked about how certain people WANT to have their data found based on the up-to-date-ness and accessibility of that information.

Personalization 100

Personalization Marketing Automation Services Paid Search Agency Buzz 100

ANNUITAS

JULY 28, 2015

Demographic information is critical for most marketers using buyer personas according to the ANNUITAS research. The buying process information provides a critical link between pain points and the content consumption patterns of the buyer. Uncover environmental factors common in the industry and the marketplace.

Buyer Personas 100

Buyer Personas Demand Generation Case Studies Barriers 100

ANNUITAS

MAY 28, 2020

We also found that certain personas and industries are more likely to respond to webinars than others. For example, an Analyst from the Healthcare industry is more likely to attend a webinar than an Analyst in Banking and Financial Services. That means that you need to be ultra-targeted in your webinar planning.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

ANNUITAS

JANUARY 27, 2015

Demographic information is critical for most marketers using buyer personas according to the ANNUITAS research. The buying process information provides a critical link between pain points and the content consumption patterns of the buyer. Uncover environmental factors common in the industry and the marketplace.

Buyer Personas 100

Buyer Personas Demand Generation B2B Sales Case Studies 100

ANNUITAS

JULY 7, 2016

One of the reasons I love my job is that I have the opportunity to work across many different industries. In addition to learning our clients’ business, a Strategy Consultant must also stay up-to-date with industry trends, best practices and technology. There are four roles that Demand Generation Strategy Consultants play: Researcher-.

Demand Generation 100

Demand Generation Consulting Demand Generation 100

ANNUITAS

AUGUST 30, 2016

Data gets a bad name in the industry, often times carrying the stigma that developing a data strategy or conducting data analysis are difficult. Or should the master database contain one record containing the behavioral information and the sum of all revenue outcomes? They don’t have to be.

Marketing Analytics Tools 140

Marketing Analytics Tools Tips Correlation Sample 140

ANNUITAS

JANUARY 31, 2013

Right now, buyers are online reading about industry trends and discovering new ways to deal with their everyday issues. They’re looking for valuable information that will help them become more efficient and better at their jobs. Enter content marketing. . Content then fuels lead nurturing.

Top of Funnel 100

Top of Funnel Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

DECEMBER 2, 2014

This is vital information that data cannot tell you. While there is great likelihood you will find similarities in the feedback you get from your customers, there is also information you will glean that is far different as there is no bias to your companies’ products or services. Ask Those Who Are Not Your Customers. Talk With Sales.

Studies 100

Studies Forecasting Paid Search Agency Organic Leads 100

ANNUITAS

AUGUST 7, 2014

If your Buyer wants and needs the information that you are delivering, they are likely to Engage with it and ask for more (opt-in or provide additional contact information). According to the Content Marketing Institute 2014 B2B Content Marketing Benchmark Study, 93% of marketers say they use content marketing, up from 91% last year.

Relevance 100

Relevance Content Buyer Personas Trade Show 100

ANNUITAS

JULY 16, 2015

I may have seemed like a potential customer due to my explicit score ( title, role in decision making, company and industry) from my form I was forced to fill out, but I didn’t show any real Engagement behavior ( Engage- Nurture-Convert) other than one download. Does that warrant a call?

Buyer's Journey 100

Buyer's Journey Customer Satisfaction Buyer Intent Forrester 100

ANNUITAS

MARCH 19, 2013

It includes information such as their background, daily activities, current pain points, and what’s important to them. Having this information is important because it’s the first step increasing communications effectiveness, and laying a foundation on how to develop content that moves them along the buying cycle. What is a persona?

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. This buying behavior is devastating for salespeople who are stuck selling products and simply presenting information. no decisions.

Consulting 153

Consulting B2B Sales Demand Generation Work Management 153

ANNUITAS

AUGUST 25, 2016

It’s not easy to build a survey, to take the pulse of an industry or a segment of the population. Never focus on vanity metrics or seek information that cannot be utilized. As I compile the data gathered recently from our third annual B2B Enterprise Demand Generation Survey, I feel the significance of data. If not, skip it.

Advertising Benchmark 100

Advertising Benchmark Customer Surveys Validation Rules 100

ANNUITAS

JULY 19, 2016

Once you have those inputs, what are some things to listen for that can inform your content strategy? There are some personas who use vendor web sites as their go-to source of information. A previous article provided tips on how to make sure you’re gathering the right inputs for building personas. Listen to format clues.

Demand Generation 100

Demand Generation Demand Top of Funnel Generation 100

ANNUITAS

SEPTEMBER 9, 2011

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. However, when it came to the “informative” or “thought leadership” content, there was a severe gap.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

ANNUITAS

SEPTEMBER 10, 2015

From the keynote presentation at Content Marketing World the words of Kristina Halvorson , author and CEO of Brain Traffic, “We want to win, we want to be on the big stage and we want to be the Red Bull of our industry.” Marketers want it all. Don’t stray from the strategy!

Planning 100

Planning Demand Generation Marketing & Strategy Advertising Benchmark 100

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. This buying behavior is devastating for salespeople who are stuck selling products and simply presenting information. no decisions.

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. This buying behavior is devastating for salespeople who are stuck selling products and simply presenting information. no decisions.

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

ANNUITAS

OCTOBER 30, 2014

During one of our meetings with a prospective agency, they were thrilled to inform us that they could get us to an average of $175 cost per lead. Again, thinking I was quite ignorant I was given a primer in software CPL benchmarks for the software industry. This was a big selling point for them as they pitched our business.

Cost per Lead 100

Cost per Lead Cost CPL Demand Generation Agencies 100

ANNUITAS

SEPTEMBER 30, 2014

Attend workshops, sessions and learn from industry experts and peers and keep in mind this is a complex process that won’t be solved immediately. Despite the information that is being peddled by some, all indications would say that what marketers are facing today is a pretty tough climb.

Demand Generation 100

Demand Generation Demand Generation Peer-to-peer 100

ANNUITAS

MAY 24, 2011

Because it is so much easier for buyers to get information, through websites, through search, through social media, they get a lot of their buying process done independent of your sales reps. While none of us has a crystal ball, where do you see this industry in the next five years? It’s truly an exciting time for our industry.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

APRIL 9, 2015

Valuable content and insight is exchanged for information from prospective buyers, who signal implicit interest when they access content. Downloading a high-level strategic white paper on the state of the industry should not carry the same weight as accessing a case study, yet many marketing departments score them the same.

Conversion Rate 100

Conversion Rate Conversion Lead Ranking Demand Generation 100

ANNUITAS

FEBRUARY 19, 2015

Not only is it a great way to snag helpful information from sessions you couldn’t attend, but also to connect with like-minded marketers. If the speaker is not from your industry, it does not necessarily mean that their point of view is not valuable (or applicable) to your situation. Pay attention and tweet from your sessions.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ANNUITAS

APRIL 8, 2013

In particular, ADMA has always worked to ensure that organisations can use information to create effective, personalised marketing and this remains a core philosophy. Marketing is a vibrant profession in Australia and we are in need of new talent entering the industry. Jodie Sangster @jodiesangster is CEO of ADMA.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

ANNUITAS

NOVEMBER 10, 2015

Whether it’s unfamiliar terminology, information overload or inconsistent rules of engagement, every enterprise marketer has been guilty at some point of creating more frustration than value. Even though you may be using what you believe are industry-standard terms, is everyone speaking the same language?

Lead Ranking 100

Lead Ranking Enterprise Management Work Management Lead Scoring 100

ANNUITAS

FEBRUARY 4, 2014

The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa.

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

ANNUITAS

AUGUST 30, 2011

Harte-Hanks has been an industry leader in the B2B marketing space for many years and we are excited to enter into this alliance with them,&# said Carlos Hidalgo, CEO of The Annuitas Group. For more information, visit www.annuitasgroup.com. About The Annuitas Group. About Harte-Hanks ®. Harte-Hanks, Inc.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

ANNUITAS

MARCH 21, 2012

Customers today have changed – buying process, how they gather information, who is involved in purchasing decisions, when they engage vendors – it’s all different now. To do that, let’s reiterate what is causing the disruptive change in the B2B industry – your customers. And they’ve left the vendors far behind in a game of catch-up.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Blast Campaigns 100

ANNUITAS

AUGUST 6, 2015

They are armed with all the tools and means to proactively access information and conduct product research all by themselves. That requires benchmarking yourself both internally against past efforts and externally against industry peers. The reality is we must keep up with the latest trends, buzz words, technology….all

Peer-to-peer 100

Peer-to-peer Paid Search Agency Buzz Advertising Benchmark 100

ANNUITAS

MARCH 26, 2013

A: Just a few years ago, there were only a few channels available where consumers could get their information. Today, consumers are in complete control, with almost unlimited access to get the information they want to make the right buying decision.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100