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  • HUBSPOT  |  THURSDAY, AUGUST 22, 2013
    [Industry, Information] Why Context Is the Future of Inbound
    Your role, industry -- even where you are in the customer lifecycle -- all affect what matters to you. Look to your marketing history to see what content they have received in the past, and look to their industry/role to understand what their unique needs may be. 'Two goldfish go out swimming. How''s the water?". That''s incorrect.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 16, 2013
    [Industry, Information] 3 Ways To Get Quick Wins With Content Marketing
    Where is your target audience looking for information online? Maybe it’s a niche forum for that particular industry. Then provide them with the information that they want. 'This is a guest post from Todd Giannattasio, President of Tresnic Media , a content marketing and marketing automation agency in New Jersey. Yahoo Groups?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Industry, Information] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Choose a topic that your audience would love to know more about, create a hashtag, invite other industry thought leaders to participate, and schedule and promote your Twitter Chat to your audience. Or you could offer a prize to a randomly selected Twitter follower who tweeted their favorite industry-focused tip. Hallelujah!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2011
    [Industry, Information] 6 Killer SEO Copywriting Tips From @Copyblogger
    The substance has to be there, but it's also about how you present the information. If you're giving an in-person presentation, you have to have great information and amazing slides. You need to have great content , but you also need to present it well with an enticing, clear headline and easy-to-digest information.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 13, 2012
    [Industry, Information] Communication: Foundation Of A Successful Teleprospecting Relationship
    The client would rather you have the most up-to-date information about their product. Give them any updates on opportunities that have been uncovered, conversations that you’ve had, and trends that you’ve noticed in their industry. How can we do this? Open communication. handy. Establish a preferred method of communication.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Industry, Information] 8 Ways SEO Should Influence Your Marketing Copywriting
    Your effectiveness as an inbound marketer relies on the quality of your content , and your content is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come. Download it for free here!
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Industry, Information] 6 Essential Components of Top Notch Nonprofit Blogs
    Or, create a post that explains terms used in your industry or develop a post that lists other resources, bloggers or experts. This type of evergreen content is relatively easy to create and lasts forever – and if it’s optimized, searchers will find it when looking for information over and over again. million. In another blog post, St.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 10, 2013
    [Industry, Information] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Image Credit: Robert Rose. Which are under-used?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Industry, Information] PPC for Startup Marketers: An Introductory Guide
    Instead, focus on the ones that are thriving in your market and industry (and that people are actively searching for online). Learn from experts, and never stop informing yourself, because the truth is this: PPC is highly dynamic and constantly has new updates and features. 1) Define your goals as specifically as possible.
  • ENGAGE  |  THURSDAY, APRIL 21, 2011
    [Industry, Information] Why I’m Deleting Your Press Release
    Kill any unnecessary industry jargon and never use “OMG” or my personal favorite, “LOL.” Don’t sign off with anything OTHER than your contact information Again, please leave the hearts and smilies for your significant other, or your grandparents, or your binder in 3rd grade. Stop pretending we’re BFFs I know why you’re emailing me.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Industry, Information] Best Social Media Stats and Market Research of 2010 (So Far)
    While the use of social media sources by journalists is growing rapidly, the reliability of such information remains an issue, as “the survey also made it clear that reporters and editors are acutely aware of the need to verify information they get from social media.&#. How are marketers planning to allocate budgets this year?
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Industry, Information] Five Keys to Creating Content that Drives Awareness
    Current information is critical when I’m looking to stay abreast of the industry. All content should be easy to read or consume, but this is critically important for stage zero content, when I don’t have a specific pressing information need I’m hoping your content will address. Answer: “Well, DUH!&#.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 10, 2010
    [Industry, Information] Twitter Content Strategy: 4 Reasons Why Everyone’s Content is King on Twitter
    In such a way, Twitterville has become the defacto real-time platform not just for communication, but also for the spread of information and has now even become a virtual center for global learning.  2) People want to follow people they don’t know who they see as a resource of information.  Internet. 
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Industry, Information] A New Way to Understand Your Social Media Audience
    Here is how you can use this information, using my own account Twitter account as an example: My target audience is marketing. 38% work in the marketing and advertising industry. Your turn, have you filled this information gap in the past , or has it not been a challenge? And you hit a fundamental disconnect.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 5, 2014
    [Industry, Information] How to Break the Communication Barrier Between Marketers and Designers [Q&A]
    It usually makes it easier for designers to synthesize the information they''re given from the onset, too, instead of making changes along the way. When a project is requested, what information do marketers and designers need to share? These aren’t informative. And how can we address it? Dribbble. TheBestDesigns.com.
  • HUBSPOT  |  SUNDAY, NOVEMBER 4, 2012
    [Industry, Information] The Shelf Life of Facebook Posts, and Other Marketing Stories of the Week
    So kick back, enjoy the last of your weekend, and learn a bit more about the direction the marketing industry is headed with these top marketing stories and resources of the week. These consumers are actively seeking out information from companies of interest -- at an incredibly high percentage, too! According to MarketingCharts, “ 23.6%
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 19, 2014
    [Industry, Information] The 3 Social Media Networks That Are Best for B2B Marketing
    And the key to a successful presence on LinkedIn is providing valuable support and information to your connections and Groups. There are over one million LinkedIn groups , some with a very narrow industry focus, including your own. That can include thought leaders in your industry, your prospects and even your competitors.
  • INBOUND SALES NETWORK  |  WEDNESDAY, JUNE 27, 2012
    [Industry, Information] All the Marketing in the World is Worthless without Good Lead Follow-Up
    However, industry research shows that 40%-50% of all inbound sales leads are never followed up on by a sales person. This information should be utilized for further nurture and discussion with the prospect so when they are ready to begin a sales cycle, you are the first company they engage with. It seems pretty, doesn’t it?
  • REPUTATION TO REVENUE  |  THURSDAY, NOVEMBER 5, 2009
    [Industry, Information] Winning with thought leadership: Six lessons from IBM and Deloitte
    Filled with data and analysis by industry, region, and more, the IBM report provides a wonderfully insightful look at how CEOs are dealing with the biggest questions of business strategy, culture, and organization. IBM also produced 15 "flavors" of the main report for different industries and C-suite positions. Globally integrated.
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Industry, Information] What is Hubspot? Marketing Automation Software Series
    Through tools like behavior-based lead scoring, our unique “timeline view”, and an integration with your CRM system, HubSpot will help you provide your sales team with exactly the right information at the right time. 'Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . Marketing Automation
  • B2B LEAD BLOG  |  MONDAY, APRIL 15, 2013
    [Industry, Information] $3.5 million per spreadsheet: Shocking Cost of Bad B2B Data Management
    would guess the real count was triple that – or 10% of the marketers in that room, fronting a combined investment by the industry of north of $30 million dollars – and these folks have no control or insight into the very best customers of their businesses – and neither do the business owners. million.
  • THE POINT  |  WEDNESDAY, MAY 30, 2012
    [Industry, Information] MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads
    Upon clicking on the ad, the mobile user was taken to a Marketo-hosted mobile landing page (see image below) that asked for the user’s email address so he/she could be sent information about BYOD that could be subsequently forwarded to colleagues in IT. Click-through rates from the online ads were all at or above industry averages.
  • SYNECORE  |  THURSDAY, NOVEMBER 29, 2012
    [Industry, Information] Your Brand's 2013 Content Marketing Plan
    In doing so, we will position ourselves to be industry thought leaders to our target audience. If by doing this we find our content is not informing, entertaining, or otherwise providing value, we will readjust our message. In short, our content will be a reflection of our company’s vision. Tweak, refine, tweak, refine.
  • INSIGHTIQ BLOG  |  MONDAY, APRIL 2, 2012
    [Industry, Information] B2B Marketers: Use your marketing automation carefully
    That was Outlook notifying me that yet another industry newsletter hit my inbox.  can only imagine the sales rep’s face when my Web form information came in. OR, she might have enough information to request that free trial or personal demo. But this time, the title caught my eye, so I opened the email.  Of what? Great company!
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Industry, Information] Who Should "Own" Social Media at Your Company?
    And as the point person/people for your company's social m edia engagement, your social media manager(s) will also be responsible for monitoring mentions of your company, products/services, and industry terms. Some marketing software, like HubSpot , may even show your sales team their lead's social media account information, if available.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Industry, Information] Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
    Even if you use Google-owned website analytics like Google Analytics, you no longer have access to specific keyword information about how those searchers discovered your website. In the last week of October, Google announced and rolled out a major change to the way its search engine interacts with the rest of the web. Connect with HubSpot
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Industry, Information] How to Harness the Power of Data to Elevate Your Content
    'If you were going to ask your CEO for more inbound marketing budget this year, which argument would be more convincing: “I ‘feel’ it’s the right thing to do,” or, “48% of marketers are increasing their inbound budgets this year, and it’s the third year in a row the industry is expanding at almost a 50% rate. The second, right?
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 10, 2012
    [Industry, Information] 10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives
    Don’t underestimate the value of reposting: With the democratization of information, content curation is more valuable than ever ! Even boring companies should be able to find exciting industry trends to write about. Content is also an excellent engagement vehicle. How so? It’s easy to consume and easy to spread as well.
  • THE ROI GUY  |  WEDNESDAY, MAY 16, 2012
    [Industry, Information] Value-Focused Content Marketing a Requirement
    It’s Personal - Content personalization is important, with buyers wanting to see vendor content more personalized by business role (46%), by industry (42%) by vertical (33%) and by all of these in combination (31%). Short Attention Span Theater - 48% of buyers would like content to be more concise, taking less time to consume.
  • HUBSPOT  |  TUESDAY, JUNE 12, 2012
    [Industry, Information] Twitter Launches Tailored Trends, Making Newsjacking Even Easier
    This allows for hyper-localization of the information, and the elimination of trends about things that have never been present in your network's radar. Another opportunity Tailored Trends presents is the ability to notice when something big is happening within your industry before it becomes old news. Image credit: cuttlefish
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Industry, Information] Three Views On The Future Of The CMO
    The Collaborative Strategist Did we really need the marketing automation software industry to be born to realize how important it is for marketing to be in lock step alignment with sales? Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. Sign up.
  • THE ROI GUY  |  WEDNESDAY, MAY 4, 2011
    [Industry, Information] Optimize Content Marketing by Facilitating the Buyer’s Journey
    Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes. Personalization can pivot content around the buyers industry, geographic location, size, as well as around the buyers’ stage in the buying journey, role in the decision making process, and pain points.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    [Industry, Information] 7 Ways Sales Intelligence Gives You Super Powers
    One of the greatest new features from InsideView is Industry Insights  which gives a 360 degree view of the company and its industry. Salespeople Salespeople can quickly research and obtain information on the key decision-makers before even asking the customer to explain their decision-making process. Introduction. Steve W.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    [Industry, Information] 7 Ways Sales Intelligence Gives You Super Powers
    One of the greatest new features from InsideView is Industry Insights  which gives a 360 degree view of the company and its industry. Salespeople Salespeople can quickly research and obtain information on the key decision-makers before even asking the customer to explain their decision-making process. Introduction. Steve W.
  • INBLURBS  |  MONDAY, DECEMBER 27, 2010
    [Industry, Information] 6 smart steps to start up your Inbound Marketing in 2011
    Furthermore is every blog article an additional chance to get found from customers online when they are researching for products and services in your industry. Produce reports, ebooks and whitpapers with valuable and helpful information for your buyer persona. Solve their problems and answer their industry specific questions.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 30, 2013
    [Industry, Information] 5 Reasons Why Content Marketing Is So 2012
    The advertising industry is shrinking faster than any other sector. There’s an abundance of quality information on the internet, which is why content marketing is increasingly less effective unless you’ve got an inbound strategy which extends to social media and guest blogging. 'Image credit: Kromkrathog/freedigitalphotos.net.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Industry, Information] Is Your Ego Hijacking Your Content Marketing Strategy?
    Where does it get information? But to hack your way to the top of your industry, you need a broader, more objective viewpoint. 'There''s a lot of talk about "mindfulness" these days. Even Silicon Valley visionaries are looking for ways to detach themselves from the onslaught of interruptions they themselves helped create. Marketing 2.0
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 6, 2012
    [Industry, Information] 6 Secrets to a Successful Facebook Real Estate (or any small business) Page
    When used successfully, Facebook can take your business from obtuse and obsolete to informative, enlightening and highly regarded. However, as the industry continues to evolve and adjust to the ever-growing needs of today’s savvy online consumer, can you afford to sit on the sidelines? Give Away Valuable Information.
  • SOCIAL MEDIA B2B  |  MONDAY, JUNE 6, 2011
    [Industry, Information] Setting Relationship Goals for B2B Social Media
    Set a goal that each day you will find and interact with a new person from your industry or someone seeking your product or service on Twitter. It is up to you to determine if this is possible based on your industry involvement on Twitter and the time available to seek out and engage with prospects and customers. Twitter Relationships.
  • LEAD VIEWS  |  FRIDAY, SEPTEMBER 16, 2011
    [Industry, Information] 4 Building Blocks to Using Content for Lead Generation
    Today’s post is by Kim Gusta, Content marketing expert for the technology industry and owner of Kim Gusta Marketing. Dig deep and understand what types of information they utilize during a buying cycle. Building Block #3: Give them the right information at the right time. Building Block #1: Understand your buyers. Next Steps.
  • E-LIGN  |  FRIDAY, AUGUST 9, 2013
    [Industry, Information] You’re Getting Leads, Now Score Them
    industry information. Lead scoring identifies the fit of a lead, which is determined by how well the lead fits into the known structure of the company: whether they are in the industry and whether they are in the market for the product or a similar product. Implicit Lead Score Factors: website visit. specific page views. likes.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 30, 2012
    [Industry, Information] Your customers are talking. Are you listening?
    We’ve partnered with the best providers of social insights – leaders like Klout, Clarabridge, OpenAmplify, PeekAnalytics, OpenCalais and more – to automate the listening process and focus on those conversations surrounding your brand, competitors and industry that matter most.Always on the go? agree. I expect to be engaging with them soon.
  • MI6 MARKETING AGENCY  |  TUESDAY, OCTOBER 19, 2010
    [Industry, Information] CSO Insights Lead Generation Report Summary
    IT buyers want sales reps to be knowledgeable about their industry and their businesses. Our goal is to provide you with added value by providing useful and actionable information and insights. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. About the survey. Findings. Some Key Take-a-ways.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 20, 2012
    [Industry, Information] Demystifying Social Media for B2B, and I mean, B2B!
    Your employees have a wealth of personal information to share, and you’ll be surprised at all this meaningful content, if you just ask the right questions. This is a guest post by my friend Sharon Miller. Sharon is one of the smartest, most accomplished B2B marketers I know. Enjoy! Let’s face it. get it. m talking hard-core IT. ll tell you.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 25, 2010
    [Industry, Information] The Mi6 Tweekly: Week of July 19, 2010
    Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Sterling Commerce Expands Mobile App Portfolio With Industry’s First Mobile …: Sterling InFlight Data Management… Chart: 10 Most Popular Sites for the 46-64 vs 18-34 Demographics (Source:Neilsen via/@MarketingCharts).
  • BUYEROLOGY  |  WEDNESDAY, MAY 4, 2011
    [Industry, Information] Buyer Personas Require Qualitative Research and Contextual Inquiry
      Initially, research was conducted on users to help inform product and/or service design.    Buyer persona development is a qualitative research and contextual inquiry methodology to help inform sales and marketing strategy. Informing Content Strategy with Buyer Persona Development (customerthink.com.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2011
    [Industry, Information] 6 Steps to Implementing an Effective Lead Management Process
    What industry market are they in? Behavior: Are they reading blogs, whitepapers, or just searching via Google to find the information they're looking for? This will inform you which types of content leads are looking at and help you understand what their interests, needs, and wants are. What are their problems, wants, and needs?
  • HUBSPOT  |  TUESDAY, AUGUST 21, 2012
    [Industry, Information] 10 B2B Companies That Create Exceptional Content
    The company works with a massive cross-section of industries, from government to life sciences. At Deloitte, their knowledge is their selling point, so creating informed, useful content is core to their marketing strategy. Not interesting enough?!" we say. Are you passionate about it? Of course it's interesting enough.".
  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Industry, Information] 9 Ways to Increase Visibility for Your Best Blog Content
    Increase that visibility by naturally acquiring inbound links for your most important blog posts -- through guest blogging opportunities, polite requests to industry connections, and graciously linking to other people's content. And then after a day or two, in the immortal words of Jay-Z, it's "on to the next.". What a shame.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 26, 2012
    [Industry, Information] Social Media Writing: How to Write for Engagement on Facebook
    Are you known for getting down to the bottom of the issue or would it make more sense to keep things light and informative? As owner and head copywriter at Six Degrees Content she creates optimized web pages, blog posts and other online content pieces for companies in both B2B and B2C industries. Turns out it does! Related articles.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 19, 2013
    [Industry, Information] Integration, Content and Analytics Drive B2B Digital Marketing Success
    The researchers used their interviews with more than 1500 decision makers and influencers in a recent major business purchase at 22 large B2B organizations (spanning all major NAICS categories and 10 industries) as the basis for their Digital Evolution in B2B Marketing whitepaper. Content Marketing. Analytics. Analytics Key Findings: ?
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Industry, Information] Socialized!: The Business of Building a Digital Network #socialized #socbiz
    Contribute valuable insights and information to the community in ways that encourage participation and develop genuine relationships based on a genuine relationships based on an exchange of ideas. Harness information provided through customer feedback and crowdsourcing to improve your business output. Acknowledge the Revolution.
  • B2B VOICES  |  SATURDAY, NOVEMBER 26, 2011
    [Industry, Information] World-Class Social Practices for B2B Companies
    ” From this, we were able to highlight what the industry leaders’ practices were compared to the average respondent. But ask your customers first where they go to exchange ideas and information before embarking on such a project. You can imagine what that means for 2012. Do we need a corporate blog? Or Twitter?
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 2, 2011
    [Industry, Information] 4 Trends Shaping B2B Marketing in 2011
    Be a voice of trusted reason in your industry, about whatever problem it is that your service or product solves. Content is one way that you can meet the needs of your customers—by delivering information that's timely, needed, on-brand, and helpful to your customers (as we talked about in #2, above). Wiley, 2011). Why is that?
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 15, 2010
    [Industry, Information] Savvy Speaks: Web Copy Turnoffs
    Michele My biggest pet peeve when it comes to website is when they are written and designed in a way that aligns with how a company is organized - instead of the way visitors need to find information. With good reason, many feel a website is the hub of a company's presence. How will your product make her life better? Big mistake.
  • E-QUIP  |  MONDAY, NOVEMBER 5, 2012
    [Industry, Information] Still More Helpful White Papers
    Consultants are expected to be founts of information and insight, a role I relish as a compulsive researcher. Rather than rethinking their BD approach, they're stepping up activity in tactics that never were all that effective but delivered passable results in the midst of record industry growth. What about your firm? Download.
  • ANNUITAS GROUP  |  WEDNESDAY, MARCH 21, 2012
    [Industry, Information] Don’t Blame Me!
    Customers today have changed – buying process, how they gather information, who is involved in purchasing decisions, when they engage vendors – it’s all different now.  To do that, let’s reiterate what is causing the disruptive change in the B2B industry – your customers.  This is a good thing! The real disruption is the customer.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 28, 2010
    [Industry, Information] New white paper class for both experienced and new writers
    White Paper Class Information: LEARN HOW TO CREATE HIGHLY ENGAGING WHITE PAPERS THAT GENERATE LEADS AND DRIVE NEW BUSINESS OPPORTUNITIES. Countless numbers of business surveys and polls point to the fact that executive decision makers seek, read, and trust white papers to make highly informed business decisions.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Industry, Information] The Ultimate Guide to Mastering Pinterest for Marketing
    Choose your company name as your username and complete your profile information, including a company description, logo, and a link to your website. Become an Curation Expert: Become the go-to Pinterest account for pins about a certain subject or topic relating to your industry. Not surprising. million. and, how?". The short answer?
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 20, 2010
    [Industry, Information] Using Customer Cases in Marketing and Sales 2.0
    Experience in your industry of course is not a bad thing either. People seek information via all possible channels and tools: via search engines, by reading blog posts, in videos, white papers, slideshare presentations, you name it. One of our clients recently asked us to create a series of customer cases. However, we disagreed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 25, 2013
    [Industry, Information] Click Ad Fraud is out of control — Here’s how you can fight back
    ” “Finally, in the lead generation space, where advertisers pay for ‘qualified’ leads of users who we assume filled out forms requesting more information about our products, bad guys can arbitrage the difference between what they make per lead and what it costs them to pay a worker in India to fill out forms with fake data.”
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 6, 2012
    [Industry, Information] WARNING: 8 Clues Your Nonprofit’s Social Media Implementation and Measurement Strategy is Bogus
    recent study revealed that 450+ marketers across a wide variety of industries and levels of social marketing experience identified the struggle to address the question of ROI in social marketing as their number one challenge. See Social Media Examiner 2012 Marketing Industry Report ). These all apply to nonprofit businesses as well.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 22, 2011
    [Industry, Information] You Don’t Have to Be an Einstein to Create Great Content
    Area proficiency will enable you to give keen analysis of industry events and provide the sort of insightful commentary your readers are looking for. Do you have information or methodologies that break through the accepted way of doing things? Here are five Einstein-inspired tactics to help make your content marketing more successful.
  • B2B VOICES  |  THURSDAY, MAY 12, 2011
    [Industry, Information] Five Questions on the Profession of Public Relations
    The rapid evolution of how people can connect to each other, research information and contribute content has made a big difference. The industry is working fast to understand how to use all of the tools to protect and promote the reputations of their business or clients. Below are my thoughts I shared with him. But it cuts both ways.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 31, 2013
    [Industry, Information] The 6 Most Popular Blog Posts of 2013
    This blog post, more than any other, sparked an ongoing narrative about call tracking and SEO that overtook the industry for the middle 6 months of the year. people just searching for some information about Superman and then mistakenly landing on an article from a call tracking company and then bounding.) Everyone does it. Newsjacking!
  • VOLACCI  |  THURSDAY, AUGUST 15, 2013
    [Industry, Information] 3 Types of Big Data for Driving Marketing Strategy
    Social networks host a wealth of information about consumers, followers, thought leaders and competitors. With Google+ Communities see what other marketers, industry experts or even consumers are talking about and find questions that need answering (and then provide those answers!). But what should marketers really be focusing on?
  • INBLURBS  |  FRIDAY, DECEMBER 31, 2010
    [Industry, Information] 5 Things you should do in 2011 to generate more business
    Produce a mobile app which offers great value to your target audience and stay in touch with them through important and valuable information. Start monitor Facebook, MySpace, Twitter, LinkedIn, YouTube and industry related blogs and forums. Use Video to address your message. Show dont tell! You can show how the product works.
  • B2BMARKETINGSMARTS  |  THURSDAY, JANUARY 27, 2011
    [Industry, Information] B2B marketing automation: 3 essential considerations.
    The software tracks that prospect’s action and can even import the information into the company’s CRM or SFA system. 45% of all leads generated make a purchase from someone in the industry product category within one year. How many B2B marketers out there are not using some kind of marketing automation?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 4, 2011
    [Industry, Information] Marketers: How To Get Noticed by “Influencers”
    After all, the person drowning in information clings to trusted sources – and influencers trade in trust. In every industry, there are “influencers” who are disproportionately persuasive. You should also ask customers and partners who they listen to when it comes to your industry. It’s a persistent discomfort. Be normal. Reddit.
  • THE POINT  |  WEDNESDAY, MARCH 9, 2011
    [Industry, Information] Help Your Favorite Local Businesses Get Found on Google
    According to various industry statistics, a large percentage of consumer search activity is related to location. What you may also have noticed is that the business listings that comprise those search results vary widely in depth and amount of information provided. At no cost to them. Think of that page as your Google business listing.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, DECEMBER 20, 2012
    [Industry, Information] Inside Sales: Questions That Lead To Meaningful Answers
    To me this says just about everything we need to be teaching to our reps and practicing ourselves because when we are interacting with potential prospects we need to ensure that we are asking questions that are going to uncover meaningful information. All of these interactions include having a conversation. So that includes everyone!).
  • WINDMILL NETWORKING  |  MONDAY, JULY 23, 2012
    [Industry, Information] Who are the Top 15 Thought Leaders in Social Media Today?
    Thought leaders often publish articles and blog posts on trends and topics influencing an industry. Those who have just been getting it right in terms of providing insight, information and utlization. he is the leading industry analyst at the leading social media think tank Altimeter Group. Aside from you of course Neal!
  • INBOUND SALES NETWORK  |  TUESDAY, FEBRUARY 7, 2012
    [Industry, Information] The Secret to Getting Leads, Not Just Likes
    Then when I go to their website, it’s all about them and their blog is all about how amazing they are with a bunch of repetitive information that I have heard 10,000 times before from everyone. Things to consider when targeting these individuals are: Ideal industry. 148% greater conversions. 343% more new monthly customers.
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 24, 2012
    [Industry, Information] How to Get More Creative with your B2B Marketing
    Written by Jonah Lehrer, Contributing Editor at Wired, the book has some very interesting information for marketers. This was interesting to me, because as an outsource marketing professional, I see many ads that call for a person with marketing experience in the industry of the hiring organization.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 27, 2011
    [Industry, Information] You Bought the Pitch – Are You Getting Results?
    When I was Director of Marketing in the software industry, I worked with an ad agency guy who just plain made you feel good to be a client of his. As a marketing consultant, I came out of the corporate side – sales and marketing in the software industry. Tweet. What is it about the pitch that makes us want to buy? Did you buy?
  • ENGAGE  |  MONDAY, APRIL 4, 2011
    [Industry, Information] 6 Social Media Marketing Roadblocks and How to Plow Through Them
    However, if you ask anyone who is actually succeeding in social media they’ll tell you that they have fun, sure, but the vast majority of their work is grinding out content, straining to stay on top of their industry, networking like a mad man, and keeping their nose to the grindstone. T he race is on. But the road is not always smooth.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 19, 2013
    [Industry, Information] So Your Ad Agency Got an Award. Now What?
    This is evidenced in the value the marketing and advertising industry and some businesses place on creative and design awards. Observe Ockham’s Razor – the idea that, in trying to understand something, getting unnecessary information and details out of the way is the fastest way to the truth or to the best explanation.
  • CONNECT THE DOCS  |  TUESDAY, NOVEMBER 23, 2010
    [Industry, Information] Killer Questions to Ask Before Starting a White Paper Project
    How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Ideally you’ve mapped your prospects’ information needs and content preferences to their buying process. " Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. Benefits.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Industry, Information] How to Build a Perfect B2B Product Page
    Whether the buyer is signing up for a service or product, B2B purchases often require more information, research time, and ultimately more decision-makers than a typical consumer purchase. Where do users go to gather information about HubSpot? B2B purchase decisions, on the other hand, tend to take a bit longer. Here''s how to do it.
  • WEBBIQUITY  |  TUESDAY, JANUARY 12, 2010
    [Industry, Information] What is Webbiquity? How to Be Everywhere Online
    company’s website is now only one of myriad places where customers, buyers and other interested parties can find information about it. Using these tools properly means not only dominating search, but also presenting a clear and consistent message across channels, wherever buyers or industry influencers may find you. Digg this!
  • WRITTENT  |  TUESDAY, APRIL 23, 2013
    [Industry, Information] 20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing
    Your social media content strategy should include a balance of your best blog articles, offers, and industry-related news. However, these insights include information on follower demographics, to help you ensure you’re reaching the right audience. Company Pages. Invest in Banner Images. Optimize Your Products & Services Tab.
  • SYNECORE  |  THURSDAY, JANUARY 23, 2014
    [Industry, Information] Newsjacking for Content
    And the last thing you want is for your customers to go to other sites for information. In a perfect world the breaking news story will have something to do with your industry, but that doesn’t always have to be the case. 'Creating new, engaging content is often an uphill battle for marketers. What Is Newsjacking? Set Up Search Alerts.
  • KOMARKETING ASSOCIATES  |  SUNDAY, OCTOBER 20, 2013
    [Industry, Information] 30 Great Tweets from MarketingProfs B2B Marketing Forum #mpb2b
    Fortunately, the twittersphere made attendees and virtual participants feel like they were really there with an amazing stream of updates and shared information. To win with content marketing: "Be the Wikipedia for your industry & the best teacher" @thesaleslion #mpb2b. — Keely Saye (@KeelySaye) October 10, 2013.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 8, 2011
    [Industry, Information] What the iPad Revolution Means to The Future of Sales and Marketing
    The widespread embrace of social media has put even more information – and ultimately power – in the hands of the buyer, and that has drastically altered the jobs of the salesperson and the marketing professional. The story cited industry tracker iSuppli, which predicted that Apple will ship 43.7 and “would anyone buy it?” Smart move.
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Industry, Information] 7 Dead-Simple A/B Tests You Should Run on Your Homepage
    Several factors come into play including a company''s industry, target demographic, and product or service offering that all impact why one variation works better than others. If you think there might be a better way to present information on your homepage, it’s worth testing. 1) Test Your Call-to-Action Buttons. Right? Right.
  • VIEWPOINT  |  TUESDAY, MARCH 6, 2012
    [Industry, Information] CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
    As CMOs across industries continue to fight for a seat at the executive table, they should seize the opportunity to do so by helping their organizations become customer centric. for Industry Average firms and a 6.7% It’s no wonder that content marketing adoption is on the rise across industries. Chapman. Drive Alignment.
  • B2BBLOGGERS  |  FRIDAY, JUNE 4, 2010
    [Industry, Information] Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
    Though research @chuckmartin1 shared today suggests 66% of b2b buyers rely on trade press for information – [link]. Many choose to reach industry professionals through their trade publications. NathanRKing: Print is still reaching customers and allows you to target by location (local pubs) & interests (industry/trade mags).
  • CONTENT MARKETING TODAY  |  TUESDAY, DECEMBER 15, 2009
    [Industry, Information] How to Deliver a Killer Content Marketing Combination
    Integrate your online and in person efforts by learning from Truebridge’s work in the banking industry. Content marketing works by providing your best customers vital information that helps them be more successful or to live better lives. As a stand-alone effort, content marketing is powerful. Building Business at Bank Branches.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Industry, Information] How to Cultivate a Company-Wide Social Media Culture
    Of course, this can't be the case for all businesses; some have stringent legal requirements to which they must adhere, or simply work in an industry where extreme care is required. Most importantly, you need to be frequently sharing personally- and company-created content that's relevant to your industry and brand. 3) Lead by example.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 13, 2012
    [Industry, Information] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
    This is actually a pretty minor difference, since in practice most companies will both maintain a central customer database with key profile information and make direct connections to other systems for details such as transactions. In other words, SiteCore has been steadily executing on the strategy they described in 2009.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Industry, Information] What Raising a Toddler Can Teach You About Engagement Marketing
    Assimilating information, implementing it in practice, and then analyzing and measuring what works (and what doesn’t) has made a huge impact on my parenting. What are your peers in the industry doing that is cutting edge? And the comparisons don’t end there. Listen. How are they interacting with you (or not)? Play the Long Game.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, NOVEMBER 29, 2013
    [Industry, Information] Should PRSA Sanction Public Relations Practitioners?
    In his column, New York Times’ David Segal reports that he has removed his contact information from the 5 leading media database companies. According to Segal, hundreds of thousands of these unsolicited pitches – or “P.R. Spam,” as he calls it – “belly flop into the email systems of journalists every day.”. Any other ideas?
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, JANUARY 27, 2011
    [Industry, Information] FTC and Do Not Track
      The Do-Not-Call, and Do-Not-Mail registries, run by our industry, are effective protections for consumers and should be the model for online consumer choices.   The marketing industry is more invested, better equipped and more effective than the government in protecting the privacy of the American consumer Here’s my take.  
  • WWW.BRAINSHARK.COM  |  FRIDAY, NOVEMBER 8, 2013
    [Industry, Information] 3 REALLY Simple Ways to Use Video for Social Selling
    “When your reps reach out to people at other companies, the first place those people will look for information on your company is your reps’ LinkedIn profiles – especially if they are interested,” writes Lindsay Kolowich for InsightSquared. By Industry. Ideas Blog. Entire Site. Search. ” #3. Disqus. close.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Industry, Information] How to Pull Off Coca-Cola Marketing on a Diet Coke Budget
    Try catering your web content to the people who are visiting your site, and presenting them with the right information at the right time. Use forms on your website to collect information about your visitors, and then use that information to personalize the CTAs you present to them when they return. Whoa, meta, right?).
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 28, 2010
    [Industry, Information] ClickInsights: Social Media Marketing in 2010
    Many businesses are holding back from social because they do not want to risk their budgets and reputation, but will feel forced by industry and consumer pressure to get involved if only from a customer service and PR standpoint. How will social media marketing evolve in 2010? How should marketers and businesses adapt to this change?"
  • B2BMARKETINGSMARTS  |  TUESDAY, FEBRUARY 23, 2010
    [Industry, Information] Conduct B2B marketing research in 15 minutes or less.
    Research reveals much of the critical information needed to make productive marketing decisions. This information includes the answers to: Who is the buying decision-maker? Most good B2B marketers today know that effective marketing requires the insight of market research. Who influences the buying decision?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 20, 2014
    [Industry, Information] The True Detective Approach to Content Marketing
    Here’s our short list of ideas: Send a team of journalists to cover an industry event with photo, video, and/or audio footage. Create a sense of urgency by telling readers that the information you are providing can only be used within a short time frame” ( Technorati ). More specifically, Rust Cohle (i.e., It applies, it does!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 26, 2013
    [Industry, Information] Overcoming Sales Objections With Content Marketing
    thought leader is someone who is trusted in his or her industry. You give readers the latest scoop on trends and sea changes in your industry. If your content marketing team has built sufficient thought leadership, your prospects will encounter information from your company when they research your competitors. What is it?
  • CK'S B2B BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Industry, Information] NEW 6-Part Mobile Innovation Series: Welcome To Your Innovation Moment, Marketers
      After all, innovation is how business wars are won, captains of industry are crowned, companies are reinvented—and entire industries are rebooted.    For information on my Mobile Innovation Series & Innovation Clinics, go here Why innovation? And with mobile, opportunities for innovation abound.
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