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  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Industry, Information] The 28 Best Influencer Marketing Tools
    Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. Interest in influencer marketing is skyrocketing. ” —  ViralBlog.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 13, 2013
    [Industry, Information] Online Personal Branding Opportunities Within Your Professional Organizations
    The bio should be brief, include a professional synopsis, include information on what you sell as well as the territory you sell it in. Guest blogging is common practice among people and companies that share industry interests (ie. Everyone knows the value of these groups, meet new people, make new relationships, open up new leads etc.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Industry, Information] 7 SEO Myths Marketers Should Know
    Attending conferences, reading noteworthy blogs like the Act-On blog, networking with industry professionals, and testing out your SEO theories on a test site are the ways most start out in SEO. It’s a completely different industry and requires specialized training or experience to do correctly. “Myths are a waste of time. SEO is dead.
  • HUBSPOT  |  THURSDAY, MAY 2, 2013
    [Industry, Information] 3 Ways for Floundering Agencies to Find Growth
    But seeing isn’t believing, and in this case, thoughtful, knowledge-based information about a specific area of expertise or industry will do more to convince a client of the possibilities that a partnership will bring. Have you had a conversation with a college sophomore lately? want to save the world. It eliminates departments.
  • FATHOM  |  TUESDAY, OCTOBER 13, 2015
    [Industry, Information] Get To Know the Expectations of American Freshman in College
    Fathom’s monthly industry update gives students, teachers, businesses, educational institutions or simply those who are curious, significant insight into the education industry. As each student differs from one another, as does each incoming class differ from one another. Blog Feed Higher Education
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Industry, Information] The Art and Science of Viral Videos
    Based on his years of experience in the marketing industry , Berger believes that word of mouth is more effective and more important than conventional advertising because, “we don’t listen to ads, we listen to our social ties.” Chances are, your customers are looking for information regarding your field or industry as well.
  • LEADERSHIP  |  FRIDAY, DECEMBER 11, 2015
    [Industry, Information] Interesting Infographics: 11 Ways to Drive Sales With Content Marketing
    Offer users a chance to access exclusive related content through submitting a few pieces of information. Leverage Industry Experts. Work on building relationships with industry influencers by providing value. Adding links and informational offers at the end of an interesting blog post is one great way to pull leads.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 13, 2013
    [Industry, Information] 10 Simple Steps to Get Started with Content Marketing
    What gaps in information are they lacking that your content can fill? This premium content should be gated behind a form on your website or landing page and require some very basic prospect information in exchange for the whitepaper, ebook, guide or other content. All Have a long-term mindset . Develop a quarterly content road map .
  • HUBSPOT  |  FRIDAY, APRIL 27, 2012
    [Industry, Information] Why Landing Pages Are an Indispensable Part of Marketing
    First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form). She submits her information, and voila! -- she's now a viable lead for your painting business with whom you can easily follow up! Landing pages , that's what!
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 23, 2016
    [Industry, Information] Read All About It! 7 Steps to An Effective Email Newsletter
    Strategically created newsletters are among the most popular ways for today’s marketers to disseminate information. In a Nielsen Norman Group study, more than 40 percent of consumers said they appreciate the following content in a newsletter: Information about work-related news or company actions. Industry news/third-party news.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 29, 2013
    [Industry, Information] A Practical Checklist for LinkedIn Implementation
    Past classmates and co-workers are great connections to stay in touch with, but also make sure you connect to clients, customers, strategic partners and industry. 4. Contact us today for more information. Do you want a practical approach to using LinkedIn? Make sure your profile is 100% complete. Post updates on a regular basis.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 19, 2013
    [Industry, Information] Why Your Company Blog is Striking Out
    It’s usually to connect with existing and prospective customers in an informal, friendly way. The blog writer should also know how to engage with others in a friendly, informative way. If you have written a post that highlights a thought leader in your industry, engage them on social media as well and ask for a share.
  • PR MEETS MARKETING  |  SUNDAY, FEBRUARY 24, 2008
    [Industry, Information] Start-Up PR - Four Tips for Getting Media Coverage
    This provides a good opportunity to highlight your thought leadership within in your industry as well as vision for the company. 3) New Hire Placements: Local newspapers and journals include information about new executives at local companies. When you're a start-up, PR can be a difference for the company. video-sharing site. del.icio.us
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Industry, Information] Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
    And yet, when we are ready to buy, we seek out the information we need. They gave us the names and contact information of those who downloaded it. And when they are ready to buy and looking for information about the products you sell, they will come to you before the go to the competition. And in doing so, you help the business.
  • NUSPARK  |  THURSDAY, JUNE 2, 2016
    [Industry, Information] Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions
    Because salespeople don’t know where prospects turn for information as they move through the buyer’s journey. Are your potential buyers finding the information they need? Are there any websites in your industry that buyers find particularly helpful? Or, at least, that’s the theory. But here’s what happens. The result? We can’t.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 21, 2011
    [Industry, Information] 10 Quick and Easy B2B Blog Post Ideas for a Thursday Afternoon
    Comment on an Industry News Story. Depending on your industry, this post could be an analysis of a recent situation or how the latest news affects your company. This type of post helps establish your company as a leader in the industry. Review an Upcoming Industry Event. Or maybe you just need another blog post. Bloggin
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 6, 2014
    [Industry, Information] My Favorite Trends to Watch in the New Year
    Here are my top picks from the 2014 list : #5 Algae which is booming as an ingredient in many products from cosmetics and industrial products. Ad agency JWT publishes a list of 100 trends to watch in the coming year. Reviewing this is a fun exercise in the New Year, since many trends affect marketing. And some are just plain fun.)
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Industry, Information] Marketing Technology of the Future: Beyond the Customer Data Platform
    Current Trends These are developments happening now that will provide the context for industry changes. Look for systems that are designed to accommodate incomplete information, check for differences between actual and expected performance, and adapt gracefully to failures. have no trouble talking about that. Here’s what I have so far.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Industry, Information] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    We blog to gain authority in our industry. Some are from one persona, others are from different industries, and still others are from different locations. Segmenting your contacts based on similar characteristics will ensure you get more accurate information. In life, many people believe that more = better. Yep, that''s better.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Industry, Information] 7 Offline Marketing Strategies that Support Your Online Brand
    Obtaining relevant placements in industry magazines and journals will help increase your brand visibility and showcase your expertise. For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [Industry, Information] Social Media and the Stock Market: A Lesson in Global Manipulation
    And as the public’s collective trust in the media fades, trust in information shared socially is on the rise. Although the account was suspended and the information was corrected as quickly as possible, the immediate effect this misinformation had on the stock market was astounding. By Kate Prince, {grow} Community Member. Read on.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Industry, Information] Emailing to the U.K.? Marketing Consent Just Got Specific
    Information Commissioner’s Office (ICO) issued a new guidance that further clarifies direct marketing dos and don’ts under the Data Protection Act 1998 (DPA) and the Privacy and Electronic Communications Regulations 2003 (PECR). Get the information. Last week, the U.K. Clarified expectations and common sense. license.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 7, 2016
    [Industry, Information] 3 Steps to Mobile App Personalization
    But mobile is growing at a significant pace as more and more of your buyers use their mobile device to access information. With the right mobile engagement solution and analytics in place, you can glean a lot of valuable information about your users. Here are three things to keep in mind on your journey towards app personalization: 1.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 8, 2013
    [Industry, Information] Event Marketing: How a technology start-up made a trade show splash booth-free
    Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. If that conversation produced a prospect, the sales professional could show him a brief slide presentation and capture his information on the iPad. Here’s what happened.
  • TONY ZAMBITO  |  WEDNESDAY, MAY 4, 2011
    [Industry, Information] Buyer Personas Require Qualitative Research and Contextual Inquiry
      Initially, research was conducted on users to help inform product and/or service design.    Buyer persona development is a qualitative research and contextual inquiry methodology to help inform sales and marketing strategy. Informing Content Strategy with Buyer Persona Development (customerthink.com.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 5, 2015
    [Industry, Information] 5 Smart Ways to Build B2B Thought Leadership with Content Marketing
    This is what real thought leadership is about &mdash knowing your topic extremely well and pushing out informed, creative content. 2. You’ve got to spend ample time getting to know your B2B buyers’ pain points, by speaking with end users, reading relevant content, and attending industry events. Wrong. Authenticity Is key.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 15, 2011
    [Industry, Information] 6 Ways to Guarantee Your PR Pitch to B2B Bloggers Will Be Deleted
    If your company is indeed relevant, there probably is something on their mind that can move to the top of the pile now that they have a connection for information. 5. If a blogger is knowledgeable in an industry, have you checked out to see if they work for a competitor. In niche industries that can be very likely. 6.
  • MARKETING ACTION  |  TUESDAY, JULY 29, 2014
    [Industry, Information] Health Care Marketing: Personalization, PHI, and Preference Centers
    Digital marketing in a highly regulated industry can be extremely challenging, and that’s especially true for the health insurance industry. Health insurers have a wealth of highly individualized data available to them about their members: Demographic information is captured when people sign up to receive coverage. Fax number.
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Industry, Information] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    Specializing in B2B inbound marketing, the KEO Marketing team applies its industry knowledge and experience to increases leads month after month for its clients. For more information, visit  https://keomarketing.com. ###. PHOENIX, Ariz., Women Business Leader by Forbes. About KEO Marketing. KEO News
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 18, 2013
    [Industry, Information] List Development: 4 Ways to Win the War Against Bad Data
    There are certainly other factors that go into what you are looking to gather out of your list, but if you are looking for a general set of contacts with metrics like revenue, industry and employee size, you should never pay more than $1 per unit. 2. But don’t worry! First, know this: no data or lists are perfect.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Industry, Information] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    Best Practices for [Insert Industry/Topic]. An Introduction to [Insert Industry/Topic]. Common Questions About [Insert Industry/Topic] Answered. X [Insert Industry/Topic] Statistics For Better Decision Making. Learn From The Best: X [Insert Industry/Topic] Experts Share Insights. my dad. Well, sort of. Fret not.
  • MARKETING ACTION  |  MONDAY, AUGUST 10, 2015
    [Industry, Information] How Important is Lead Scoring?
    Implicit: observed behavioral information (sometimes referred to as “digital body language”); includes site browsing activity, email engagement, downloads, clicks, social media shares, etc. Inaccurate lead information. Lead scoring begins when a prospect gives you their information, typically by filling out a web form. Right?
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, APRIL 8, 2010
    [Industry, Information] 5 Steps to B2B Marketing Success
    Prospects and customers are becoming more sophisticated and better informed than ever before. What are the drivers in their industry that impact profitability? What are their goals, concerns, what data do they need to move to the next step, where do they look for information? Customers are are in the driver’s seat today.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Industry, Information] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    thought investment banking would be harder and I had been fascinated with Wall Street (I started an IRA when I turned 18 and traded stocks in college), so I took a job in the San Francisco office doing investment banking, focused on the technology industry. love the marketing industry. Below are some of our favorite stories. Josh Gunn.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Industry, Information] 3 Key Takeaways from Social Media Marketing World
    Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. Content is King, and Engagement is Queen. Provide the good, the bad, and the ugly.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Industry, Information] A Go-To Guide to Screwing Up Your Landing Pages
    If your landing page is wordy, lacking any images or colors, or jam-packed with way too much information, visitors won''t know where to focus their attention and may end up clicking away. On the right landing page, they could make an impact on conversion rate -- and it''s an easy way to boil down a lot of information into a small space.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Industry, Information] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    handy way to supplement your email contact list with information about those prospects from the most popular social networks. Discover what information is available about a potential future boss or employee. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Create video emails?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Industry, Information] What Is Account-Based Marketing (ABM) and Is It Right for You?
    Think about how your content, and ultimately your products and services, can address the target account’s specific business challenges in their industry. But put some thought into your channel strategy because some channels are more effective for certain roles or certain industries (e.g. email is tough in the healthcare industry).
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 25, 2014
    [Industry, Information] 18 Expert Guides to Using Google+ for Business
    If you’re regularly posting on topics relevant to your industry and your Google+ site shows consistent updated content, then your Google+ page — and articles you’ve posted that are relevant to someone’s search — are much more likely to appear in that space.” making it a critical component in an overall web visibility strategy. Dustin W.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [Industry, Information] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    The KoMarketing team was pleased to attend the brand storytelling conference to learn more about the Skyword platform, connect with industry peers, and sit in on a variety of sessions and workshops offering best practices on content creation and execution. Think for a moment about the last time you consumed a memorable piece of content.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Industry, Information] New to Marketing Automation? Your First 5 Moves
    Author: Stephanie Yung First, the facts: marketing experts, analysts, and hands-on practitioners have now embraced marketing automation across industries. Every response (or lack of thereof) to your database will give you valuable information. Take advantage of any consulting hours your vendor offers, and get the information you need.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Industry, Information] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    Another distinct advantage to sitelinks is that the sitelinks extension takes up more space on the page, both on desktop and mobile versions.  In the B2B industry in particular, this is a substantial benefit. There are a number of ways B2B companies can make their advertisements more effective. Sitelink Requirements. Benefits of Sitelinks.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 30, 2015
    [Industry, Information] Why Every Marketing Strategy Needs To Include Attribution
    Surely bringing a new product or feature to market and generating demand has been done before in your industry. You only have a set amount of time and resources at your disposal, and you must react to new information. leader cannot steer resources in the best direction without accurate information. We want precision first.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Industry, Information] 10 Very Smart People Weigh In on How to Rethink Marketing
    Marketing, at its core, is an information-based service. More than ever we have the ability to customize information- and data-based insights to each of our contacts. It wasn’t exactly a random survey. We reached out to ten people we think are smart and interesting, and we asked them: What does it mean to “rethink marketing?”
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 2, 2013
    [Industry, Information] Social Media Marketing Tips for A/E/C
    Personal connections continue to be made offline, but online has taken the industry by storm. Because there are so many regulations and frequent changes affecting the industry, it matches nicely with the characteristics of social media. By Katie Sanner and Sylvia Montgomery. Why It Makes Sense for A/E/C. Best uses. Share your work.
  • OPENTOPIC  |  WEDNESDAY, JULY 29, 2015
    [Industry, Information] How to Know When You Need A Content Marketing Platform
    Content marketing expert Neil Patel offers this advice on how to figure out your hidden audience: "It should be a given that they access information online. You probably know your industry better than most people. Perhaps you think putting together a content marketing strategy is something your company should do – eventually.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Industry, Information] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). Which emerging platforms are essential (or even worth investigating)? Between large and small businesses?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Industry, Information] Your social media strategy plan: Where do you START?
    Information eco-system Only now are we beginning to look at the actual platforms we need to populate — where will we post our rich content, where will we engage? When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. You need rich content.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Industry, Information] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    As an example, think about a B2B manufacturer of insulation material for the construction industry. On top of that, a customer service mobile app can be used to capture and exchange various types of additional relevant information from and to the customer. good example is the car insurance industry. We’re open until 6PM!”.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Industry, Information] 6 Jobs the Best Social Media Managers Actually Do
    They need to know what people are saying, what''s changing on social networks and in the industry, and be able to react and respond accordingly. successful social media manager will be able to find new opportunities for the company by keeping a pulse on the industry. Years after the first "Can we measure the ROI of social media?"
  • SNAPAPP  |  TUESDAY, FEBRUARY 16, 2016
    [Industry, Information] Creating Content That Resonates
    Because the  content crush  is making it a requirement for success in our industry. What do you know about your audience that you can use to inform what you’re writing or how you write it? . It offers 9 things you should know about your buyer and how to gather that information.  . This is my jam!” . Dumb Ways to Die. Be helpful.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Industry, Information] Why Blogging Is More Important Than Ever
    Social Media Examiner  reported more than 70 percent of companies across 104 industries have seen an organic reach on Facebook decline of more than 30 percent in the past year. Facebook news feeds are clogged with a lot of information. But, does that really position your company as an industry leader, a trusted resource? Blogs.
  • B2B MARKETING TRACTION  |  TUESDAY, MARCH 13, 2012
    [Industry, Information] How to Blog: What Do I Write About?
    encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Industry news – has legislation that affects your customers changed? Blog about industry happenings and position yourself as a leader in the industry. Contact New Incite today.
  • MARKETING ACTION  |  MONDAY, MARCH 10, 2014
    [Industry, Information] 5 Reasons Why Email List Hygiene Is a Serious Marketing Priority
    List cleaning has become a standard practice today for marketers and is a reflection of how our industry has evolved over the last decade. Their contact information is incredibly valuable to your business because it could result in a converted lead or sale. Tactics that worked three to five years ago don’t necessarily work today.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Industry, Information] 5 Steps to Amplify Your Paid Social Campaigns
    For instance, if your goal is to acquire more leads, you will probably want to share whitepapers or other gated content that people will need to fill out a form for so you can collect lead information. Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. billion worldwide. Define Your Goals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 27, 2014
    [Industry, Information] Six Arguments Against Content Shock
    You have to execute on many fronts to cut through the world’s information density and be discovered. The increased economic pressures caused by overwhelming information density will exacerbate this challenge for some businesses. 2. Today, I am going to address some of the primary responses to my recent post on Content Shock.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Industry, Information] The Evolution of the Sales Role
    As a result, marketing analytics have taken the front seat in driving sales, opening up a whole new industry of firms offering to find niches for their customer’s product or service, to build and develop online content, and to manage existing consumer bases. In the age of the tweeting refrigerator , salespeople are transitioning.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Industry, Information] 10 Posts That Re-Energize Your B2B Blog
    Also include the word Update in bold in places where you have added new information. To make sure current readers know this post has been updated, write a new short post highlighting some of the new information, and provide a link to the old post. As you write about industry topics, details about those topics change.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 29, 2011
    [Industry, Information] 5 Big Marketing Fails of 2011
    Engaging customers on Twitter often requires an informal tone. Industry observers shook their heads. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those mistakes go unnoticed or blow over quickly.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, APRIL 1, 2011
    [Industry, Information] March 2011 Release – New Company Profile Design, Prospect List Sorting, and seamless export to Microsoft Dynamics CRM
    Starting at the top you will see a nice clean layout that allows you to easily scan basic sales data (such as industry, revenue, employees, address, etc) so that you can quickly qualify a new lead or get up to speed on an existing account. We are happy to announce our March 2011 release. Enjoy! Company List Sorting. selling triggers ).
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 20, 2012
    [Industry, Information] Infographics – Why You Should Add this Tactic to Your B2B Marketing Plan
    In it he said, “Infographics are a compelling way to represent complex information quickly and clearly. Use them for industry opinions, explaining new paradigms, illustrating case studies, and more. Use new ways of presenting online content ). Let’s face it. Today, more than ever, people don’t have much time to read.
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 9, 2011
    [Industry, Information] The 2 questions on every buyer’s mind
    Assuming that you’ve done the necessary research to understand your target audience, that change can be on a personal, organizational, or industry level. At any moment in time, C-level executives are looking for answers to two questions: What should I be doing right now? What should I be preparing to do in the future? Practical.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Industry, Information] Savvy Speaks: Savvy "Dont's"
    What you ended up getting was information that was distracting and amatuerish. As we've talked about before on the Savvy blog, it's a huge mistake to get wrapped up in your industry and product jargon. Every once in awhile one of the Savvy Sisters runs accross something that makes her say "huh?" Stephanie. Michele.
  • MARKETING ACTION  |  FRIDAY, MARCH 29, 2013
    [Industry, Information] How to Get Started With B2B Marketing Metrics
    According to a study by DemandGen Report , 40 percent of CEOs are tracking their marketing teams’ impact on revenue, and using that information to determine budgets and other marketing plans. To get an idea of your momentum, you should be comparing your metrics to industry averages, your competitors’ numbers, and/or your own historical data.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MARCH 6, 2014
    [Industry, Information] 80+ Leading Business Experts Share Their Top Sales Secrets
    It’s shaping up to be the biggest online event of the year for the sales industry, and you can attend all of the value-packed sessions at no cost. Information will be presented by executives of rapidly growing sales teams and best-selling authors. Join me at the 2014 Sales Acceleration Summit. Grant Cardone , author of Sell or be Sold.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JUNE 15, 2011
    [Industry, Information] Does Your B2B Sales Team Dominate LinkedIn?
    If your sales team not only participates but is able to dominate these conversations on LinkedIn, you can build your brand and stand out as an industry leader. How Can Your Sales Team Dominate LinkedIn for Your Industry? Maintain complete profile information. Tweet. Have a strategy and a plan for your use of LinkedIn. Wrong!
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Industry, Information] A Beginners Guide to Inbound Marketing
    Become a thought leader in your industry by educating your audience with business blogs, social media sharing, and resources like eBooks and infographics. If your audience considers you a trusted source of information, they are more likely be interested in more sales-actionable content such as a trial offer or demo. 4. KNOW YOUR GOALS.
  • HUBSPOT  |  FRIDAY, JANUARY 8, 2016
    [Industry, Information] How to Implement Dynamic Pricing without Sacrificing Margins or Customers
    Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. The industry bests will collect as much raw data as possible, set up data cleansing, and then feed the "pure" data to their algorithms for optimization. 2) Test Your Prices.
  • HINGE MARKETING  |  THURSDAY, JUNE 25, 2015
    [Industry, Information] Are Your Employees Advocates for Your Firm?
    Buyers and industry influencers want to know everything there is to know about you – and they want bone-deep truth, not fluff or airy claims. By taking part in social media, your employees can keep an eye out both for mentions of your brand and for industry news and topics with which you should be engaged. Employee training.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Industry, Information] How to Please Google in a Post-Hummingbird World
    Then, create customer personas that incorporate all this information, so you can create content that speaks to specific personas and buying stages. Meanwhile, your blog readers are not necessarily in consumer mode, they may be looking for general information. Therefore, your blog should engage and inform rather than overtly sell.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 22, 2012
    [Industry, Information] Are You Over Analyzing Your Lead Scoring? [CHART]
    by Andrew Stanbridge | Tweet this Lead Scoring is becoming an industry standard for ensuring marketing and sales agree on what qualifies as a lead. For more information on lead scoring, check out Eloqua’s  Lead Scoring Grande Guide. Typically, a lead’s profile is scored A through D while a leads engagement is scored 1 through 4.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [Industry, Information] How to Create Content for Every Stage of the Buyer's Journey
    Keep in mind y our funnel may look very different depending on factors like your industry, business model, product, pricing, and audience. Because audiences can vary so widely based on industry and intent, persona research is of the utmost importance. In most cases, that's not how purchases are made. Defining the Buyer's Journey.
  • SNAPAPP  |  THURSDAY, MARCH 3, 2016
    [Industry, Information] 5 Amazing B2B Examples of Interactive Content
    Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. Most, if not all, marketers are familiar with HubSpot as one of the industry leaders of inbound marketing. Salads aren’t bringing it hard enough.” Optum.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 4, 2014
    [Industry, Information] 11 B2B Social Media Takeaways from BMA14
    Jay Baer, author of “Youtility: Why Smart Marketing Is About Help, Not Hype” is always good for an entertaining and informative presentation, and his BMA14 keynote was no exception. Although the conference covered a wide range of topics , social media was a key theme in many presentations. Social Selling Gets Results. View tweet).
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2011
    [Industry, Information] 10 Ways to Never Run Out of Blog Ideas Again
    Read Industry News: Because news is always, well, new, industry news sources are definitely a blogger's friend. Subscribe to a bunch of blogs and websites that cover news related to your industry, and scan the news every time you're suffering from blogger's block. 10 Inspirational Ways to Brainstorm Blogging Ideas. 1. Wrong.
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Industry, Information] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    These answers are particularly instructive when compared to results from across other professional services industries. There’s a major difference between technology services and other industries, however: the need for innovation ranks much more highly in technology. It’s clear that the industry is in flux.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Industry, Information] Top Trends in A/E/C Marketing for 2015
    They’re on the go, looking to access information quickly and intuitively – and from a range of different devices. If firms fail to capitalize on new form factors, audiences will turn to online information sources that are easier to read and engage with regardless of the device they use. 2. But not anymore. Agile Marketing.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Industry, Information] Is Your SEO Actually Working? 3 Ways to Find Out
    Traffic to blog posts and resource content (rows 4-8 above) probably mostly came from non-branded search traffic because they focus on a solution or on information that Google would have delivered in result to a more generic query. The team members in the trenches are monitoring rankings, bounce rates, engagement, etc., like metrics.
  • PAUL GILLIN  |  THURSDAY, APRIL 28, 2011
    [Industry, Information] Five Tips to Make Your Writing Sparkle
    You may think your situation doesn’t lend itself to such emotion, but with a little imagination, you can get angry about even seemingly mundane things: the way people behave in meetings, the antics of an industry standards group or the way a company treats its customers. Write in Pictures. Human beings think visually. Tell stories.
  • STORIES THAT SELL  |  WEDNESDAY, MAY 2, 2012
    [Industry, Information] Happy Customers Tell Their Stories – Live and In Person
    Picture a customer contact speaking before a room full of peers at an industry conference, talking about his/her successes, and how, by the way, the customer uses solutions from certain vendors to help make it happen. In just the past two months, I've helped clients capture customer stories four times to be presented at industry events.
  • WRITTENT  |  MONDAY, JULY 22, 2013
    [Industry, Information] Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
    Market Share: Are they capturing the majority of customers in your industry? Competitive marketing analysis of key websites should include a look at the following factors: Number of Pages: Do your competitors offer a wide array of landing pages , detailed information on pricing, and an about-us page? What About SWOT Analysis? Compete.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Industry, Information] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    Those individuals who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. Being widely known to potential employees increases your chances of being an attractive career option for top upcoming talent in your industry. What online components do you need?
  • HINGE MARKETING  |  MONDAY, OCTOBER 14, 2013
    [Industry, Information] Visible Expert Profile: Lori Randall Stradtman
    At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. How did she get there?
  • HUBSPOT  |  FRIDAY, JUNE 10, 2016
    [Industry, Information] A Simple Guide to Navigating Trending Content
    It’s easy to use and, as a Google tool, is informed by more data than you can shake a stick at. From there, simply click on the story to find more information on why it’s trending and where. 4) EpicBeat. This will make it easier for them to think about what they might need, and give you enough time to get this information to them.
  • HINGE MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Industry, Information] Blog Post Roundup: 5 Topics Every Professional Services Managing Partner Should Know
    Some of these decisions are likely on topics that you might not be fully informed about. Not only that, but marketing professional services is, in many ways, also fundamentally different than marketing other industries. Are these firms just getting lucky? We’ve found that the answer is no. What is a brand really?
  • NUSPARK  |  SUNDAY, SEPTEMBER 22, 2013
    [Industry, Information] Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine
    Target Industriesinformation technology, software, professional services, accounting, financial. For example, if you sell CRM software to enterprise firms only, and your keyword term you are bidding on in Adwords is CRM Software , then a negative keyword could be SMB (small or medium sized business).  Determining negative keywords.
  • VIDYARD  |  TUESDAY, FEBRUARY 16, 2016
    [Industry, Information] Vidyard and Media One Creative Bring Video Personalization and Analytics to Businesses
    While the majority of businesses are increasing their investments, a 2015 industry research report found that the top barriers to video marketing success include the lack of an effective video strategy and the lack of compelling content. About Vidyard. About Media One Creative. Media Contact: Brad Hem. Phone: (281) 543-0669. Press Releases
  • SNAPAPP  |  TUESDAY, DECEMBER 2, 2014
    [Industry, Information] 4 Steps to Determine a Winning Content Format
    Oftentimes marketers make decisions based on individual or organizational focus points at the idea phase, rather than considering how to serve up information in a relevant, engaging, and valuable format that is going to resonate meaningfully to those who actually consume it. eBooks, infographics, and interactive quizzes – oh, my!
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 12, 2012
    [Industry, Information] 6 Simple Steps on Preparing for Your Next Sales Meeting and How Technology Can Improve This
    With so much information on the Internet these days, why is a buyer going to be perfectly fine with a meeting or phone call from a sales rep who didn’t take the extra steps to even look at their website? The website is there for the basic information, however, it is critical  to view the social world of your account. conclusion.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Industry, Information] Best LinkedIn Guides, Tips and Tactics of 2010
    And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. industry news, important announcements) and providing thoughtful, helpful answers to questions in your area of subject matter expertise.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Industry, Information] Top Free Tools To Jumpstart Your Content Creation
    By providing some basic contact information, you even have the option to receive an entire year’s worth of topics. You can also search for top influencers in your industry, as well as trending topics you can use to jump-start your own content ideas. Businesses need to create new content at an unprecedented rate. ContentIdeator. Wrike.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 1, 2015
    [Industry, Information] 3 Simple Rules for a Winning Fall B2B Marketing Campaign
    To decide what type of content to create, ask yourself what information you want to gather or share. Are you offering industry best-practices or assessing a user’s knowledge? Here are a few ideas for fall: “Back-to-school” industry best practices quiz. Best industry Halloween costume contest. Halloween trivia quiz.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Industry, Information] A 13-step crash course in digital marketing
    SOCIAL GOVERNANCE IS A GOOD THING: Whether you’re a large or small business, it’s worthwhile to see if there are social media guidelines for your industry. Did you know that in this decade, digital is the only media channel to grow every year? Or magazines, newspapers)? And it’s not stopping. Before So do 78% of B2B Buyers.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Industry, Information] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    Over the past several years many major sales industry superstars have been telling sales professionals to build their online presence. Steady industry blogging results in many new targeted visitors/readers hitting the salesperson’s website, reading the writer’s viewpoints and gaining information from the writer.
  • HUBSPOT  |  MONDAY, NOVEMBER 3, 2014
    [Industry, Information] S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]
    Trying to get a journalist interested in a product she doesn’t know through a person she doesn’t recognize is hard enough as it is -- don’t withhold critical information that could make or break the story. Simply put, if you have truly interesting information, put it in the pitch itself. Make Follow-Ups Relevant and Meaningful.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Industry, Information] How To Use Social Media for Recruiting Young Talent
    Showcase pages can offer company information, awards, benefits and industry trends. You will find user profiles with more professional information and work experience than any other social media channel out there, making this a primary tool for recruiters. How do you attract qualified employees ? Do they exist? Where to begin?
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Industry, Information] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Noting that the “trend in digital information sharing (on social networks) is still a huge challenge for many companies,” Rick van Boekel advises marketers to develop a strategy, stay involved (or stay away), and integrate efforts among other guidance for marketing success in social media. How can an brand establish trust online?
  • ACT-ON  |  THURSDAY, DECEMBER 31, 2015
    [Industry, Information] From 0 to 21.5 Million Visitors in 8 Years: 4 Lessons on Content Marketing
    The first change that you can implement in your company relating to content marketing to understand that you and your team, are 100 more times familiar with the issues in your particular industry, solely based on the fact that you are working all day in it. Let me be clear: There is nothing wrong with blogs. You are the expert. In conclusion.
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Industry, Information] 7 Signs Your Content Marketing Is Stuck in a Bizarro World
    Effective marketers today start by identifying and understanding their audiences, then they develop content to delight and inform them. What happens when a potential customer hands over contact information in response to content you’ve published? Or does the contact information sit around in your database, getting stale? agree.
  • MARKETRI  |  FRIDAY, MARCH 2, 2012
    [Industry, Information] Improving Email Marketing: 8 Keys to Higher Click-Through
    ” Thus, all of us on the prospect/consumer end are bombarded with a near constant stream of offers and information. We’ve experimented with various factors with regard to email marketing and the following seem to be key in getting recipients to open and even click further for more information. Is there a trend?
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