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    [Industry, Information] Read All About It! 7 Steps to An Effective Email Newsletter
    Strategically created newsletters are among the most popular ways for today’s marketers to disseminate information. In a Nielsen Norman Group study, more than 40 percent of consumers said they appreciate the following content in a newsletter: Information about work-related news or company actions. Information about personal interests/hobbies. Information about events/deadlines/important dates. Other examples of informative newsletter content: Blog posts.
    [Industry, Information] Top 10 Professional Services Marketing Today Posts of 2014
    This refresh came with a number of changes designed to better meet our audience’s needs, including more frequent content, more industry-specific posts, and more reader interaction. Top 10 Marketing Techniques for Professional Services What are the most effective marketing techniques for bringing in new business or increasing your firm’s reputation and visibility in the industry? 2014 has been a big year for Hinge.
    [Industry, Information] Best of 2014: Best Brand Quizzes
    By layering questions between important pieces of information, this SnapApp provided value both to the marketing team at Endicia and their audience. The team used facts, findings, and industry best practices to put together an engaging quiz that allowed users to test their knowledge of the benefits around using CPM software. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months.
  • HUBSPOT  |  MONDAY, AUGUST 27, 2012
    [Industry, Information] 33 Stats That Paint a Picture of the Future of Marketing
    The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! That was just five years ago, and now our industry is at a place where Mike Volpe's dream has been realized. And the statistics in this blog post are screaming it in our faces, telling us exactly where the future of our industry lies. See a breakdown by industry here. marketing companies collect mobile contact information.
    [Industry, Information] What Being Agile Means for Today’s Marketers
    They are armed with all the tools and means to proactively access information and conduct product research all by themselves. That requires benchmarking yourself both internally against past efforts and externally against industry peers. In today’s world of marketing we have new things bombarding us on a daily basis. The newest trend, the newest buzz word, the newest technology.
    [Industry, Information] Shape the B2B Barometer
    At a macro-level this gives a measure of our industry’s health and reveals key trends. With these goals in mind, maybe you feel the eight information areas above are spot on and we should keep things just as they are. The B2B Barometer has been a consistent feature of the B2B landscape since 2009. Now it’s evolving and you can shape its future. The B2B Barometer was designed as a ‘state of the nation’ study.
    [Industry, Information] 5 Time-Saving Business Tools You Need to Know
    Pick and choose the tools specific to your goals and industry, and voila! This is particularly important if you’d like to correct any inaccurate information on your website URL, address, phone number, and so forth. It also allows you to look at Google reviews, share information on Google+ directly from the page, look at analytics, and even gain insights on your site’s engagement, audience and visibility.
  • BIZNOLOGY  |  MONDAY, MAY 13, 2013
    [Industry, Information] What’s Changed, What Hasn’t in Media Relations
    The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.”. That translates into more pitching opportunities for those who take the time to learn the needs of today’s journalists and provide the information that they can use across several platforms. Photo credit: lierne.
  • BIZNOLOGY  |  MONDAY, MARCH 18, 2013
    [Industry, Information] Scraping vs. Aggregation: How To Share Others’ Content Fairly
    The news organizations may not benefit from the way the information is presented. But you have to evaluate your audience, your industry, and the particular competitor you’re linking to. There’s a certain open ethos to the content marketing industry. But that’s not necessarily the case in every industry or in every instance. Photo credit: Wikipedia.
    [Industry, Information] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
    Lead scoring lets you assign a value (a certain number of points) to each lead based on the professional information they've given you and how they've engaged with your website and brand across the internet. 1) Demographic Information. One thing you can do with this information is remove outliers from your sales team's queue by subtracting points for people who fall into a category you don't sell to. 2) Company Information. This is valuable information.
    [Industry, Information] Where Do We Find Original Content? (Short Answer: Anywhere We Seek It)
    It’s only natural to think about your industry of choice on evenings and weekends; in fact, sometimes insight into your vocational life pops up almost unannounced as you go about your favorite hobbies and activities. Let’s dive into some of the specific lessons that I’ve gleaned from Joyce that relate both to storytelling in general and—believe it or not—the content marketing industry.
    [Industry, Information] How Much Is Your Time Worth?
    Our Concierge Service is the most comprehensive content marketing program offered to the staffing industry. Just contact your Marketing Advisor more information. Take a minute to think about this much is your time worth? If you had to figure out YOUR hourly rate what would it be? Now think about all the things that you need to do everyday.reference checking.interviewing.sales calls.putting out fires. Where does marketing fall on that list? Usually it's near the bottom.
    [Industry, Information] Landing Pages that Convert, Part 1: The Basics of Design
    Your visitor has to want the content enough to trade their contact information for it. They get valuable information in return – and the better it is, the more it fulfills the promise, the better you look to that potential buyer. You get at least the name and email of someone who’s motivated to investigate your product, service, or industry. It’s what you offer to prospects in exchange for them sharing information about who they are and what they’re interested in.
    [Industry, Information] How to Blog: How Often Should I Blog?
    The answer depends on how competitive your industry is, what kind of results you want, and how much time resource you have to devote to blogging. If you are writing your blog to establish yourself as an expert in your industry, you have some leeway as to how many blog posts you publish each month. If there isn’t much information about what you do online, you could become a go-to expert by writing one post a month. How competitive is your industry?
    [Industry, Information] How to Make News Content Viral Using People-Based Marketing
    Facebook allows you to get more granular by creating different layers according to demographic information. Within a few minutes, you have placed your content within the reach of industry experts, journalists, or influencers with huge social followings. Guest post by Jack Dawson. There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself.
    [Industry, Information] 9 Principles of Mobile Web Design
    If the site they visit can’t give them the information they need quickly, they’ll go find one that can. The ideal menu has no more than 5-6 items , giving users just enough information to guide their search. When it comes to completing contact forms on mobile, users are not interested in filling out field after field of information. That’s why it’s even more important that you only ask for information that is absolutely necessary to accomplish the task.
    [Industry, Information] The Pendulum Audience: Brand Marketing Lessons in Institutional Trust
    Now, that same expertise ties older brands to the very elements of their industry that cause people to distrust them. On the other hand, a bank that actively engages in conversations about distrust and provides useful information that, say, simplifies a process that people perceive to be unnecessarily complex might be able to set themselves on the right side of changing public opinion.
    [Industry, Information] 3 Key Ingredients for Business Social Media Success
    The SEO industry is full of snake oil (see my previous post SEO Industry Has Some Snake Oil, But Also Success ). As other industries have gone into decline, enterprising entrepreneurs and web developers saw an opportunity to make money quickly in SEO. There are aggregators that filter and display information and news so you can quickly review and share other people’s content.
    [Industry, Information] Buyer Personas Require Qualitative Research and Contextual Inquiry
      Initially, research was conducted on users to help inform product and/or service design.    Buyer persona development is a qualitative research and contextual inquiry methodology to help inform sales and marketing strategy.   The story and narrative, depicted through buyer personas, informing on how and why buyers buy as well as providing a window of insights into how to help them accomplish their goals. The Image by XXC via Flickr.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Industry, Information] 10 Myths About Lead Quality: Busted
    Lets take a look at 10 lead quality myths and debunk them using facts derived from industry data. This content needs to be catered to the interests of the decision makers in the industries you target, and these personas constantly evolve with the market. If you haven’t revisited your personas in a couple of years, you might want to look to see if changes in your target industries have affected your current personas. Your leads are the driver of your business.
    [Industry, Information] The DOs and DON'Ts of Developing an Effective Architecture / Engineering Firm Website
    One site was devoid of helpful information, and the next was as dry and long-winded as the college textbooks I never opened. However, from each site, I learned important lessons about what attributes an A/E industry website should and should NOT include: DO make your website highly visual. Your website should showcase your firm, your people, and your work in a manner that is visually appealing and concise, but also informative. DO provide relevant, valuable information.
    [Industry, Information] Interesting Infographics: 11 Ways to Drive Sales With Content Marketing
    Offer users a chance to access exclusive related content through submitting a few pieces of information. Leverage Industry Experts. Work on building relationships with industry influencers by providing value. Adding links and informational offers at the end of an interesting blog post is one great way to pull leads. If you’re skilled at content marketing, your efforts can yield up to three times as many leads as traditional outbound marketing. Not bad, right?
    [Industry, Information] B2B Marketing: I’ll Take Results Over Superlatives, Any Day
    Something’s been bothering me as I sift through marketing information and visit other marketing providers’ websites, About pages and bios on social media. Part of my view is my training in my early career in sales and marketing in the software industry and in my ongoing B2B marketing consulting. Marketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer.
    [Industry, Information] Content Marketing and Your Buying Cycle
    Content marketing can only be effective if the content you’re producing is relevant and informative enough to attract your target audience and hold their attention. These might include the different roles, industries, and organizational sizes of your target audience members, for example. The most general information on your website, in your email marketing and in any industry speaking engagements can be helpful in attracting their attention.
    [Industry, Information] Hire High Performance Sales Teams # 2
    The following information is used in our online video training course for sales managers: They are usually conservative, slow to make decisions until they have absorbed all available information, and sticklers for detail. Once you’ve compiled all your information on the sales position and the applicant’s desired personality profile, boil it all down to five or seven objective, measurable characteristics. Specific industry expertise.
    [Industry, Information] eMagine Launches New Websites
    is a leader in the emerging cellular therapy industry. Varden Technologies is the leading Boston based enterprise software development and consulting firm focused on the financial services industry. Integrichain is in the in the information technology industry, and provides big data analytics for consumer, health and veterinary products. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more.
    [Industry, Information] Twitter for B2B Marketing
    But, it can be hard sorting through the tweets to find that shiny gold nugget of information. Twitter is a great way to keep up with your industry; stay relevant/informed. Competitors, Prospects, Industry pundits to begin with. They should follow industry voices, evangelists, advocates and influencers for sure. Should follow customers, analysts, partners, potential customers, media and bloggers in industry targeting. Advice from Marketing Peers.
    [Industry, Information] Where Your Customers Go, Your Budget Should Follow
    The hub-and-spoke system used by many airlines today was one of the greatest innovations in the airline industry. They expect and deserve open access to the same information on any platform, a unified, omni-channel experience that unfolds organically wherever they are. The social media department can’t always coordinate with the website department to ensure that your customer sees the same information on every channel.
    [Industry, Information] The 50 Best Startup Tools For 2016
    BambooHR – For centralizing employee information and managing your team. edX – For learning more about your industry. Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. The fact is, you can’t do it all on your own—no matter how savvy you think you might be or actually are.
    [Industry, Information] 7 Ways to Generate Leads on Social Media
    Participants were asked to enter some basic information (name, company, and job title) to access exclusive content. ” Most leads take only a few seconds to decide whether they’ll read a page and give their information, so keep your landing pages simple and design minimal to avoid overwhelming your leads. location, job title, age, industry, gender, etc.).
    [Industry, Information] Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit
    I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. As I’m sure you’re aware, Marketo is at a turning point in its journey—one that aligns perfectly with where marketing, as an industry, is headed. There will be more than 100 sessions from a vast array of brands, industries, agencies, and just downright clever marketing brains.
    [Industry, Information] 32 Influential B2B Social Media Profiles (People) to Follow on Twitter
    The information and references shared are invaluable for developing one’s own social strategy. Here are 32 Twitter users that we rely on for B2B social media recommendations and information: Artillery Marketing (Douglas Burdett) (@ArtilleryMarket) : “B2B marketing agency principal. “The leading B2B industry social media site, which is highly ranked on the Ad Age Power 150. It’s no secret that social media is an important channel of digital marketing.
    [Industry, Information] B2B Appeals that Motivate Action
    ” Fear has been used in financial marketing to persuade prospects that their current investments are suspect, and in the computer industry to convince prospects that their current technology has shortcomings that leave them in a weak competitive posture. If you have the task of generating leads for a new product or service, create the curiosity in your advertising by withholding a little information.
    [Industry, Information] Top Three Takeaways from Sales 2.0 – San Francisco #S20C
    Conference billed itself as “the number one industry event devoted to excellence in leveraging SaaS technologies.” My takeaways: Almost half the sponsors were, in fact, SaaS technology companies with a large number of those companies being what I call information enablement providers. At close to 500 attendees, it was an intimate, enjoyable affair that provided me with a lot of potential clients and a number of new industry friends. The Sales 2.0
    [Industry, Information] The Big Content Marketing Fail: How Much Content Do You Need?
    I guess it depends on the industry as well but from where I stand I see a lot of crap that is written purely from a sharing and SEO perspective and far away from the content buyers want. You have to be a rocket scientist to find a decent piece of informational content and sn’t just a repetition of the same s**t you’ve read elsewhere twenty times. I guess that if this happens in our industry, it will happen in other (B2B) markets as well.
    [Industry, Information] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    As a B2B firm, some of the most important information you want to showcase is located on your services or industries served pages. This requires the visitor to take an additional step to identify which services and/or which industry they are seeking. Be sure to have rich, informative content on your site pages. On services and industries pages, address specific issues that potential clients might have and how your firm can address them.
    [Industry, Information] Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
    And yet, when we are ready to buy, we seek out the information we need. They gave us the names and contact information of those who downloaded it. When we wanted leads in the retail industry, and pushed content specifically “for retailers,” even helpful thought leadership content, we received just as many leads in the retail industry as more generic, topic-based content such as “how to deliver amazing customer experiences.”
    [Industry, Information] 18 Expert Guides to Using Google+ for Business
    If you’re regularly posting on topics relevant to your industry and your Google+ site shows consistent updated content, then your Google+ page — and articles you’ve posted that are relevant to someone’s search — are much more likely to appear in that space.” Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement.
  • BIZIBLE  |  MONDAY, MARCH 21, 2016
    [Industry, Information] B2B Marketing and Sales Won't Exist (As We Know Them) in 5 Years
    ROI of leads generated at industry events. Not only does it contain BOFU information, but it connects the lower-level funnel data with higher-level activities for each CRM contact. Marketing and sales alignment will eventually become a thing of the past. This isn’t because it’s not important, but rather, it’s because our teams will have outgrown it, like last year’s snow pants.
    [Industry, Information] The New, Old Rules for Winning Fans and Influencing Followers
    It provides a permanent online record of information and interactions. An entire industry has emerged that teaches emotional intelligence skills in the workplace. By {grow} Community Member John G. Olson. Dale Carnegie. I heard Guy Kawasaki speak recently about the need to enchant others to bring influence in the digital age.
    [Industry, Information] From Email Metrics to Inbound Marketing: Taking Advertising Options to the Next Level
    The media industry is in flux , programmatic ad revenues are declining, and revenue teams are struggling to find new sources of profitability. Email is one of the most direct ways for organizations to reach their audiences on a 1:1 basis, which means that it is a rich source of information for research and new product development. This information can help your company create unique targeting and campaign concepts that stand apart from other media companies.
    [Industry, Information] Anyone with a New Idea is a Crank Until the Idea Succeeds
    Web presence is essentially web visibility; it’s about being as ubiquitous and easy-to-find as possible when buyers are searching for information about what you and your competitors sell. In the words of HubSpot co-founder and CEO Brian Halligan, inbound marketing is “where you help yourself ‘get found’ by people already learning about and shopping in your industry.
    [Industry, Information] Interactive Content Marketing 101
    Now, rather than simply consuming the information in a research report or overview video, your audience is part of a two-way conversation that gives them a more valuable, unique experience and gives you more data about who they are and what they care about. By tapping into human desires to assess, compete, compare, and share, interactive content offers a more engaging experience for visitors while providing detailed buyer information to marketers.
    [Industry, Information] 4 Quick Tips to Help Employees Deliver Your Social Media Message
    Consider creating polls, asking questions or providing important links for your industry as an arsenal for your employees to engage with. Find, Friend and Speak to Industry “Influencers”. Industry influencers can give a big push to your social media campaigns – Have employees contact them through their blogs, social media sites or industry events. Industry news, events and information that is of value to you and should quickly be distributed to your clients!
    [Industry, Information] The 5 Pillars of a Successful Sales Pitch
    After reading Adam Grant’s Give and Take , I was inspired to share this knowledge with the industry. Thanks to what we call “information abundance”, today’s sales teams face new challenges in selling products. But the abundance of information goes both ways. Author: Ray Carroll Once you’ve built a repeatable customer acquisition process, most sales leaders will take a “10,000-foot view” of their teams – in other words, they’ll analyze what their best reps do and don’t best.
    [Industry, Information] How To Get To Know The New SMB Buyer
    Layer on top of this the enormous changes in buyer behavior, the invisibility of SMB buyers in their sourcing for information, and new empowering technologies makes this endeavor a higher mountain to climb. Depending on the industry and markets, values in the SMB take on a deeper emotive texture and can be a deciding factor in purchase decisions. © All Rights Reserved Peter Schofield.
    [Industry, Information] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    If you want to learn more about the BMA, read this: For more than 90 years, BMA has been the pre-eminent service organization for professionals in this vital industry. Be the primary repository of the best in business-to-business marketing information and resources. Promote the best practices in the industry. The Business Marketing Association will soon be opening a Chapter in Tampa Bay, Florida. This represents the first BMA chapter in Florida.
  • MARKETRI  |  TUESDAY, MARCH 19, 2013
    [Industry, Information] Four Simple Ways for Busy CPAs to Engage on Social Media
    With a go-to hub of information -- blog posts, articles and photos – you’ll have access to content to make posting quick and easy. When you just don’t have time to think of your own tips, follow and connect with other industry thought leaders, associations and publications, and repost their blogs and articles. There’s nothing wrong with sharing your favorite stories, and passing along interesting and valuable information from the sources you trust.
  • HUBSPOT  |  FRIDAY, JUNE 14, 2013
    [Industry, Information] How to Write a Fluff-Free Mission Statement
    Google''s is an excellent example: "Google''s mission is to organize the world''s information and make it universally accessible and useful. ". They could have said that like this: "Google''s mission is to utilize the digital information inputs of various sources and outlets and dispense it in a structure optimized for user-understanding.". And it''s pretty much the opposite of making information "accessible and useful."). Mission statements.
  • SAZBEAN  |  FRIDAY, APRIL 26, 2013
    [Industry, Information] Insights from Four CIOs Who Happen to Be Women
    The event provided insights from 8 different executive information officers, all from large, Fortune 500 companies (Ford, Chrysler, GM, IBM, Walmart, Cisco, Boeing, State of Michigan) — and half of them happened to be women! Changing cultures, either in a different role, division, company or industry, helps you grow in new ways and lets you shine by giving you an opportunity to apply what you’ve learned in one place to a new one.
  • HUBSPOT  |  THURSDAY, MAY 31, 2012
    [Industry, Information] 27 Ways to Slice & Dice Your Email List for Better Segmentation
    All you need to do is collect the right information. Knowing where your contacts live can be seriously powerful information. Speaking of demographics and psychographics, you should have buyer personas that include information of this nature, as well as more detailed explanations of what makes these folks tick and why your solution provides value for them. 6) Industry.
    [Industry, Information] What Every Managing Partner Needs to Know About Lead Generation
    Members of the informed marketplace. Many industry audiences may know you by reputation or through familiarity with your educational content. Today, the most effective firms take a multi-channel approach, generating referrals both from clients and from their wider industry audiences. Your website , your content, and your style of engagement should all be designed to give leads all the information they need on your expertise and services.
    [Industry, Information] Three “Lies” That Plague B2B Businesses Today (Part One of Three)
    In late August I asked industry experts that same question and asked them to substantiate their answers. The ability to get quick access to information means that it’s possible – more than ever before – to find out information about buyers that eliminates the “cold” from the call. Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Do you agree these are lies?
    [Industry, Information] What Can We Learn from 7 Awesome Corporate Blogs?
    It’s hosted on a separate domain, and includes tons of information about the way they do business and their corporate culture. They also offer information on outstanding company culture at other businesses. It’s aimed at other entrepreneurs and businesses, and has tons of valuable insider information on how to build a corporate culture as outstanding as what Zappos has. Make some predictions about your industry over the upcoming year or other length of time.
    [Industry, Information] Contently Case Story: Inside Athenahealth’s Quest to Launch the Vox of Health Care
    Over a period of nearly two decades, they’ve built a vast information network serving 80,000 providers nationwide—all connected via a single platform. Despite its success, a major challenge for athenahealth was to establish the network as a leader in health care and as a valuable source for health information—not just a piece of software. With 90 million patient records, athenahealth is the largest single network of clinical health information in the country.
    [Industry, Information] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content. Companies in these industries are also the most likely to have formal content marketing editorial calendars.
    [Industry, Information] Lessons from 20 Years at Haley Marketing
    In the past two decades, the staffing industry has greatly matured. I’ve been lucky enough to be surrounded by smart, hard working people, great clients, and lots of friends and colleagues in the staffing industry. When we started Haley Marketing, we patterned our business model off of another firm that was serving the staffing industry at that time. The challenge with being a supplier to just one industry is that when that industry suffers, you do too.
    [Industry, Information] 5 Tips On Finding Your Next Customer
    By constantly sharing information, you will demonstrate that you are aware of the trends in your industry, connected to other important minds within that industry, and contributing new ideas to the conversation. According to a May 2012 survey by Constant Contact, over three-quarters of small businesses agree on their primary goal: attracting new customers. Unfortunately, a more troubling statistic shows that many small business owners are missing out on a vital opportunity.
    [Industry, Information] The Best Sales Groups on LinkedIn
    By joining these groups, you will gain some incredible knowledge in the world of sales as well as discovering some of the top leaders in the industry. To help those in the sales industry, the following groups and channels are among the most influential and valuable on LinkedIn. This group allows Inside Sales practitioners to share ideas and information, and provides networking opportunities for global professionals from a variety of industries to connect with their peers.
    [Industry, Information] 5 Fresh B2B Marketing Stats & What They Mean to You
    is one of the most common questions we hear in this industry and something we at KoMarketing work really hard with our clients on to ensure they are not just measuring but seeing value in what we do. This shows the importance of having the right information on your website for your buyers. Last year, our B2B Website Usability Survey showed that buyers want to see case studies, whitepapers, pricing information, testimonials, and more when they visit a site.
    [Industry, Information] Critical Email Marketing Do’s and Don’ts for Professional Services
    Mix up the format of the content you send to appeal to the different ways people like to learn information. DO: Have Mobile-Friendly Emails Since more and more individuals are using their phones to consume information, don’t be left behind with an email that doesn’t render properly on mobile devices. Your email template should have a simple design that remains consistent with your brand and also still includes all of the relevant information to get your point across.
    [Industry, Information] How to Be Creative in B2B PR
    Done well, you’ll glean a ton of useful information to enhance your creativity. This is a no-brainer, but it bears repeating: you should be reading all the industry news. Use this information to influence your strategy and you’ll quickly gain an advantage over those competitors who aren’t as forward-thinking. Guest post by Heather Baker.
    [Industry, Information] 4 Ways to Manage Change Management For Successful Demand Generation
    by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo , an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and industry visionary. Keeping the organization informed on the business impact will help align the organization as a whole and enable leadership support.
    [Industry, Information] Do You Have Any Idea Who You're Talking To?
    What sources does this person turn to for information and daily news? Does this person seek advice from colleagues, industry peers, or unbiased third parties? Edward Brice suggests the following ways to find this information: "Reach out to your media partners, such as TechTarget. These companies conduct a tremendous amount of research into how their audiences consume the information they publish. Using LinkedIn to Gather Industry Intelligence
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Industry, Information] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    Where do you find high quality customer service people who are familiar with the airline industry and can learn to emulate your smart-and-witty voice? To mitigate communication challenges, JetBlue set up a robust internal network to keep all social media teams informed and get information to and from every airport efficiently. But as you can imagine, it''s not always rainbows and butterflies in the airline industry. They''re right at the top of the industry.
    [Industry, Information] Is Your School’s Website Driving Inquiries or Stealth Consumers?
    Request information. Click one, and chances are you’ll be taken to a lengthy inquiry form where you’ll be asked to provide a litany of personal information. At some point in the history of online marketing in education, these conversion opportunities became industry standard. While there is nothing inherently wrong with them - if a prospective student or parent is willing to provide their information for any of these, let them! Visit us. Apply now.
    [Industry, Information] The Role of Webinars in the Sales and Marketing Process
    From within the webcast, viewers should be able to open and close information panels, access social media, respond to polls/surveys, view complementary resources, and network with other participants. Decision-makers use social media to discover, share and discuss information. By including white papers, data sheets, industry blogs, articles or other content, webinars can deliver multiple decision-making assets at one time.
    [Industry, Information] Marketri LinkedIn Tip 13: Setting Up a Company Page on LinkedIn
    ” Continue to follow the guidance on the next pages, filling in your company’s basic information such as company type and size, Web site, industry, and contact information. You’ve set up a profile for yourself on LinkedIn, and hopefully your employees have also. You are connecting and engaging with others to build your personal and professional network. Now it’s time to draw some of the focus to your current business and not just on individuals.
    [Industry, Information] Using Big Data To Target The Right Consumers With The Right Offers
    What’s more, it’s also difficult to translate that information into “personalizations” that are meaningful and compelling to your customers. Insight on behaviors such as previous products researched, frequency of purchases, the nature of past purchases, and ads or offers they’ve clicked can inform what content and offers you should make available to each individual, and precisely when in the process.
    [Industry, Information] How B2B Marketers Can Connect Offline and Online Marketing
    With access to as little information as just customer names, you can simply search for their audience on Twitter and find their handles. Also, by monitoring what content your audience is sharing, you will be able to tell what kind of information they are most interested in. Facebook: Facebook advertising allows several basic targeting options including location, age, gender, language, interests, industry, company size, and job title.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Industry, Information] From Scratch: Four (Free) List Building Strategies
    Any possible information contained in the company’s existing contact data. Describe how often they’ll get email from you if they give you their information. Try to collect geographic and demographic information so you can deliver relevant content. Social channels are gateways to your products and services – through evangelism (by others), awareness (from your excellent posts) and in showing thought leadership (sharing great information).
    [Industry, Information] 5 Things Your B2B Buyer Wants You To Stop Doing
    Especially in complex and emerging industries, buyers feel that sellers don’t understand their businesses. In fact, according to research by the Hinge Research Institute, the number one factor that dissuades buyers is a seller who is uninformed about their industry. I don’t expect to spend twenty minutes educating you on the ins and outs of my industry – or listening to a pitch, a whole other mistake that we’ll discuss shortly.
    [Industry, Information] True Influence InsightBASE Simplifies Use of B2B Intent Data
    Advertising can reach large numbers of people but just a tiny fraction will click on an ad and a tiny fraction of those will provide contact information. Selections can use standard filters such as industry, location, number of employees, or domain type (such Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis.
    [Industry, Information] Why Blogging Is More Important Than Ever
    Social Media Examiner reported more than 70 percent of companies across 104 industries have seen an organic reach on Facebook decline of more than 30 percent in the past year. Facebook news feeds are clogged with a lot of information. But, does that really position your company as an industry leader, a trusted resource? Show your customers you care about your industry, their needs and the quality of the products and services that meet those needs.
  • FATHOM  |  FRIDAY, MARCH 27, 2015
    [Industry, Information] The ‘Retail-ization’ of Healthcare [WEBINAR]
    The healthcare industry is constantly changing, along with the expectations of your patients. The company felt this number was significant enough to create the Healthcare Knowledge Graph to help bring health information to the searcher more quickly (and directly) within the search result listings. Your patients are changing … are you? Keeping up with their demands and increasing their satisfaction requires careful engagement.
    [Industry, Information] What B2B Trade Show Attendees REALLY Want From Exhibitors
    According to a study sponsored by Skyline Exhibits and Marketech 360 , the number one reason attendees visited exhibits was to ‘obtain product information.’ As shown in the graphic below, when combining the results of ‘obtaining product information’ (32%), ‘product demo’ (11%) and ‘seeing a rep’ (10%), 53% come to learn about what the exhibitor has that is new.
    [Industry, Information] Unlock the Power of B2B Personas By Freeing Them from PDF Purgatory
    The landscape of customer intelligence solutions has always been focused on how to aggregate the right information about customers to make informed, relevant decisions across their lifecycle. The rise of technology in the marketing industry has led to an explosion of information available to marketers about their buyers. Personas are the way that B2B marketers have identified their buyers for years.
    [Industry, Information] European Markie Award Winners Honored in London
    Best European Lead Nurturing Programme: XpertHR – a part of Reed Business Information . Campaign was a multi stage strategy conceived to achieve the dual goals of generating leads qualified to a very high standard to aid the sales process, and promoting the TalkTalk Business brand towards our desired position of telecoms and IT industry thought leaders. Stage one aroused the interest of the market with an industry telecoms and technology benchmark survey.
  • THE POINT  |  WEDNESDAY, JUNE 27, 2012
    [Industry, Information] 5 Campaign Ideas for When You Have No Content
    A survey has the added benefit of projecting your company as an industry thought leader on the survey topic. Make that newsletter or blog the offer in your next campaign, and sell it just like you would any other informational offer like a white paper or Webinar – by promoting the value of the content, and by describing what the reader will learn/gain by becoming a subscriber. For today’s B2B marketer, content is the fuel that feeds the demand generation engine.
    [Industry, Information] How to Play to Your Strengths in a Job Interview: Tips for Every Personality Type
    Interviews should be a two-way exchange of information. Whole industries can rise and fall in that time period. Some students are more auditory in the way they consume information, while others learn better through seeing or experiencing the lesson at hand. These learning styles stay with us into adulthood and continue to influence the way we process information. "Looks great on paper. Bad interviewer.".
    [Industry, Information] 22 Must Know SEO Writing Tips for Higher Rankings
    Despite all the speculation in the industry, SEO is not dead , and it can still help you rank in SERPs when creating content. Linking to relevant content on high-ranking sites in your industry improves user experience, which is why it is an SEO best practice. Keeping a file that contains all your best ideas, keywords, templates, and information can save you a lot of time when writing. Image source. SEO writing tips in 2014?
  • WRITTENT  |  MONDAY, JULY 22, 2013
    [Industry, Information] Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
    Market Share: Are they capturing the majority of customers in your industry? Competitive marketing analysis of key websites should include a look at the following factors: Number of Pages: Do your competitors offer a wide array of landing pages , detailed information on pricing, and an about-us page? Your prospects surely don’t have the time to engage with generalized information. The small business landscape is arguably tougher than ever before.
    [Industry, Information] The 11 Key Elements of Amazing Copywriting
    It’s leaving just a teensy bit of information missing so your readers have to keep reading for more. And then, when they can stand it no longer, you bridge the gap with the information they’ve been waiting for. Give them content that teaches or informs and they’ll be more willing to give email addresses or business in return. It avoids jargon and industry-specific language. Image source.
    [Industry, Information] Discover Where Your Competitors Are Beating You Online
    84% of buyers engage in online information consumption and education 2. By a factor of 3 to 1, B2B buyers say that gathering information online on their own is superior to interacting with a sales representative. So, the most successful competitors you will face are online providing your ideal buyer with the information they seek and consume throughout their decision-making process. This information is then stored in a contact database and used for email follow-ups.
    [Industry, Information] The 5 Best Ways to Use Social Media to Drive Traffic to Your Website
    Every day new bloggers join the flow of information competing to be found. Audiences are smarter, and demand new, exciting insightful information in return for their attention. You understand their problems better, which means you can be extremely accurate when it comes to providing the sort of information that will engage them and build strong lasting relationships. Therefore identify a list of key influential people in your industry and engage with them.
  • HUBSPOT  |  FRIDAY, JULY 19, 2013
    [Industry, Information] Which Format Is Right for Your Next Blog Post?
    For more information about how to write an awesome how-to post, check out the first example below (how meta, right?). The curated post is ideal for aggregating content such as industry examples, statistics, quotations, and videos -- among other things. One of the more difficult types of posts to write, thought leadership-style posts usually take the form of pontification about things like where the industry is headed or industry trends that seem to be emerging and what they mean.
    [Industry, Information] B2B Market Segmentation – Part 2: How to Approach Segmentation
    The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. While company size or industry SIC/NAICS classifications are easy to gather for demographics-based segmentation, behavioral data is not that easy to come by.
  • RADIUS  |  FRIDAY, OCTOBER 28, 2016
    [Industry, Information] How To Elevate B2B Data Accuracy With Customer Network Effects
    B2B data is usually siloed and fragmented across marketing stacks, and marketers lack a single source where they can get the latest, most accurate information about the businesses they’re targeting. Most marketing systems are full of data plagued by incorrect form fills, missing information, or “super secret” prospects that are ‘cagey’ about their personal information (I’m looking at you, John Doe). “Your data is limiting your marketing effectiveness”.
    [Industry, Information] 37 Big Data Case Studies with Big Results
    In less than a decade, Big Data is a multi-billion-dollar industry. BRITISH AIRWAYS : “Know Me” program combines already existing loyalty information with the data collected from customers based on their online behavior. With the blending of these two sources of information, British Airways can make more targeted offers while responding to service lapses in ways to create a more positive experience for the flyer. By Rob Petersen, {grow} Community Member.
    [Industry, Information] SoLoMo: Boost Your Brand’s GSO with Facebook Check-In Deals
    With Graph Search, Facebook is giving users an easier way to tap into the “private” information of friends and family and navigate its massive trove of user data (nearly one-quarter of a billion photos and over one-trillion connections). Friend Deals – To me, the Friend Deal is the most intriguing option, especially for the entertainment or service industries. One of the unchallenged assumptions of marketing is that greater personalization implies greater relevance.
  • SYNECORE  |  THURSDAY, JULY 17, 2014
    [Industry, Information] The Digital Reality: How Technology has Transformed the New Business
    Freed from “911 HELP” calls hailing from other departments, the tech experts can bring their knowledge to the decision making table, using information technology to achieve business goals throughout all departments. In other words: Technology becomes the business, no matter the industry. Most likely, experiences across the previous siloed departments will inform each other, teach each other and propel each other. See why it’s so painful to operate in information markets?”.
    [Industry, Information] 16 Questions to Ask Before Beginning a Brand Redesign Project
    Asking your client for some examples of other brands they admire (either in their industry or outside it) can help your team start building a more informed vision, and also forces your client to seriously consider what kind of brand they want to be. To make informed design and storytelling choices, your agency needs to make a concerted effort early on to understand the client's ideal persona. What does the industry look like?
    [Industry, Information] Countdown for a Successful Rolling Product Launch
    Identify key players required for a successful launch: industry analysts, marketing and PR service providers, channel partners (existing and new), etc. Establish credibility with your stakeholders by sharing information and asking questions. This is another suggestion from the Forbes article – create something like an infographic, a stunt at an event, an interview with a key industry person that will really get everyone’s attention.
    [Industry, Information] Driving Business: When Business Development and Marketing Are in Sync
    In fact, across professional services industries, only a slight majority ( 54 percent ) said marketing and business development activities were strongly coordinated. Yet, no one is in a better position to inform marketing on industry trends and client pain points than business development folks. Speaking engagements – Marketing can work with business development to pitch to the firm’s SMEs to speak at industry events and conferences.
    [Industry, Information] Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups
    Once a website visitor has clicked on a call to action and gone to a landing page to provide their contact information in return for the offer, you have just taken the business relationship to the next level. A steady diet of blogging is also good for your company''s complexion: Blogging helps you become and industry leader through education. Your blog marks you as trustworthy, as a source of valuable information.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Industry, Information] The 14 Best Content Planning and Research Tools
    Users can add checklists, labels, and due dates, and project information is kept in sync across devices. For example, almost no one looked for information about “content marketing” prior to early 2011, but interest really soared a couple of years later, with search volume tripling between December 2012 and January 2014. Digital marketing data, statistics, insights, and trends tracked and collected by Google across industries, platforms and audiences.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Industry, Information] How a Knowledge Discovery Program Elevates Your Content Curation
    The key reason that knowledge discovery promotes this notion is that it naturally allows for an integrated approach to identifying, capturing, evaluating, retrieving, and sharing all of an enterprise's information assets. Knowledge discovery is the ability to find the right information and deliver it to the right people at the right time, reinventing how organizations discover, collaborate, and share knowledge.
    [Industry, Information] 6 Ways to Clean Up Your Brand’s Social Media Inbox
    Is there a way to arrange your social […] Author information Sofie De Beule This monthly Social Media for Customer Service column is contributed by Sofie De Beule. She writes to share her thoughts and insights on the social media industry and helps readers to implement social media in other disciplines such as customer service, CRM and customer engagement.
  • SNAPAPP  |  MONDAY, JULY 18, 2016
    [Industry, Information] Using Interactive Content to Build a Scalable Account Based Marketing Program
    It seems like it’s everywhere – starring in standing-room-only sessions at industry conferences; dominating stacked panels at networking events; filling up email inboxes across the marketing world. By better engaging , converting , and gathering information from your prospects, interactive content creates the foundation for your account nurturing. progressive profiling) to gather enough information to complete an account profile.
    [Industry, Information] Why Every Marketing Strategy Needs To Include Attribution
    Surely bringing a new product or feature to market and generating demand has been done before in your industry. You only have a set amount of time and resources at your disposal, and you must react to new information. A leader cannot steer resources in the best direction without accurate information. Without attribution marketers cannot collect this information accurately. Why is it difficult so difficult to grow a business quickly?
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