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  • BUYEROLOGY  |  MONDAY, OCTOBER 3, 2011
    [Industry, Information] Buyer Perceived Value (BPV) Scorecard: Qualifying and Quantifying Value
      Multiple qualitative methods assist in identifying un-articulated patterns of thinking and behaviors that can be translated into value attributes unique to your industry, markets, and organization.    How do you plan to stay informed of these shifts in buyer perceived values? Image by J. McPherskesen via Flickr.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 24, 2014
    [Industry, Information] How to Bring a Dormant Lead Back Online
    “[This information] tells them exactly why not doing anything today, holding off on that decision and not buying … is not a good place to be,” Frantz says. 'You worked hard to get a new prospect on your email list, but what do you do when someone on the list hasn’t responded to anything in a long time? Follow up.
  • MARKETRI  |  THURSDAY, MAY 30, 2013
    [Industry, Information] Five Types of Content Your B2B Firm Should Have on SlideShare
    B2B marketers have caught on to this only recently, prompting industry leaders to christen SlideShare “ the biggest opportunity in B2B content ” and “ the sleeping giant of social media. think part of the problem is that busy professionals simply don’t know where to start or what to share.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 15, 2011
    [Industry, Information] Are You Setting Your Sales People Up For Success?
    Instead, they educate themselves by accessing publicly available information and connect with peers online until they’ve narrowed down their options. According to Forrester Research that’s an average of 7 hours per week that a salesperson spends looking for relevant information in preparation for a sales call.
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2011
    [Industry, Information] 6 Twitter Tips for Building Relationships and Generating Media Coverage
    But how do you find the influencers in your industry on Twitter? One way is to look for influential blogs in your industry (using blog search engines like Technorati), subscribe to them, and start following their authors on Twitter. Another way is to start following journalists who target your industry. It's true!
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 26, 2010
    [Industry, Information] B2B Marketing Events Around The World - Nov 2010
    The changing nature of our industry propels us to stay on top of the latest trends. Here's what's on tap for marketing industry events for November. Lauderdale, FL: An online marketing conference featuring today’s leaders in the Social Media, Search Marketing & Venture Capital industries. Ongoing, B2BTOTY Awards.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Industry, Information] How to Deliver the Perfect Sales Demo
    Send a calendar invite as soon as you have confirmed the date and time of the demo (don''t forget to include any dial-in information), and then follow up with a confirmation email a few hours or the day before your demo. Confirm that you have this information right, and use it as a springboard to jump into the meat of the demo. Use it.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 26, 2011
    [Industry, Information] Stop Advertising and Give Them Content! [The Numbers Prove It]
    Likewise, we don’t pay attention to advertising that doesn’t give us something of value in return , either discounts, entertainment or information. Advertising, although performing well versus industry benchmarks, is not what the audience is engaging with. We all want to get more than we give, it is simply human nature.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Industry, Information] Marketing Automation for the Inbound Challenged-Part 4: Vendors II
    This deep dive into marketing automation has been almost as fun as it has been informational. OneView also answers the industry's need for a system that's easy to use; Loop Fuse can have it up and running for you in minutes, with set-up and CRM integration at no charge. hope this series has been as helpful to you as it has to me.
  • HUBSPOT  |  THURSDAY, MAY 1, 2014
    [Industry, Information] 21 Real-World Marketing Lessons New Grads Need to Succeed [SlideShare]
    Marketing curriculums have yet to catch up with the constantly changing industry landscape. Consume as much information as you can on a daily basis. Creating Marketing People Love: 29 Tips From Industry Experts [Slideshow]. 'Throughout my undergraduate career, I was "that" student. No, not the teacher''s pet. Meet people!
  • B2BMARKETINGSMARTS  |  THURSDAY, OCTOBER 21, 2010
    [Industry, Information] Four ways to keep your B2B marketing Web site from turning away customers.
    This informative paper focuses on consumer Web site and ecommerce. Here are the first four questions this paper asks, revised for B2B marketers: Can prospects find the information they want? Can prospects find the information they want? This requires navigation labeled by title, industry, industry issues, or pain points.
  • STORIES THAT SELL  |  MONDAY, FEBRUARY 13, 2012
    [Industry, Information] Chasebuzz Site Features 2000+ ICT Success Stories
    For ICT (information and communications technology) buyers, it's now possible. Decision-makers can search by keyword, vendor company, ICT solution, industry, customer size and deployment country, allowing them to truly drill down to find organizations like theirs. " said Goran Kalanj, managing director at Serengeti.
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 24, 2011
    [Industry, Information] One great B2B marketing reminder and one new trend.
    The San Diego Software Industry Council sent me an invite to a Saturday-morning workshop focused on discovering how customers think and incorporating that knowledge into customer-focused Web-based applications. ???????Great Reminder. This isn’t a new B2B marketing thought. It sounds like a great event. YES, YES YES. New Trend.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 15, 2010
    [Industry, Information] Successful Blogging Topics for eCommerce Websites
    Search engines and human readers alike put priority on fresh content and blogging makes it easier to get your eCommerce shop involved in conversations happening around your industry. Instead, blog about general products within an industry. Consider writing about the general industry of photography and videography.
  • E-LIGN  |  WEDNESDAY, JULY 17, 2013
    [Industry, Information] 5 Reasons Business Owners Should Tweet
    The foremost tier of advertising is, of course, brand recognition: The ability to keep clients engaged by informing them that you are still in business and are still valued in your niche. 'For many business owners, the pressure to network via social media can simply feel like one more headache within the daily grind. Branding. Feedback.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Industry, Information] B2B Marketers Can Benefit from Creating White Papers
    First, they provide a great way for your staff members to demonstrate their expertise and knowledge, and establish themselves as experts and thought leaders in the industry. In the B2C realm, for example, banner ads are a popular choice and may produce a satisfactory return on investment.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JULY 7, 2006
    [Industry, Information] B2B Lead Generation Blog: Closed Loop Feedback: The Missing Lead Generation Huddle
    define closed-loop feedback as the principle of eliciting a continuous flow of pertinent information from the sales team that tracks each qualified lead from start to end, whether to sales close or to rejection. Should there be a special focus on individual sales people or industries? It works wonders! Further follow-up?
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 9, 2013
    [Industry, Information] Visible Expert Profile: Charles H. Green
    'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. The book that eventually emerged from this period was The Trusted Advisor , co-written with industry peers David Maister and Robert Galford.
  • HUBSPOT  |  SUNDAY, APRIL 28, 2013
    [Industry, Information] Twitter Reportedly Testing Two-Step Authentication, and Other Marketing Stories of the Week
    Foursquare Packs More Information Into Redesigned Business Profile Pages, From Marketing Land. Foursquare’s revamped look is designed to bring more useful information to the attention of its users, adding some great new improvements to the user experience. get it?). Read the full story on The Next Web. Read more at Marketing Land.
  • ENGAGE  |  WEDNESDAY, MARCH 12, 2014
    [Industry, Information] Shock to the System: Content Marketing Is Alive and Well
    Coined by corporate marketing consultant Mark Schaefer in a January blog post , the term describes a future in which too much content saturates and eventually drowns our growing industry. 'Are you a believer in content shock? For a few weeks in January, it was the talk of the content marketing blogosphere. And then … silence. Hardly.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Industry, Information] Everything a Marketer Should Know About QR Codes
    The information that is encoded by QR codes can include text, a URL, or other data. Barcodes have been around for quite some time, but their use as a mobile utility for accessing information is new in the scheme of things. The incredible growth of the online marketing industry isn't a fluke. ” What the Heck is a QR Code?
  • PAUL GILLIN  |  MONDAY, OCTOBER 31, 2011
    [Industry, Information] How Will Computers Serve Us in 2020?
    Ferrucci : Watson was learning over heuristic information. third thing is to make sure that information is available always from every corpus, whether it’s your personal information, information in books or information that’s on the Web. Everyone is well informed about the problems, the possibilities and why.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 14, 2013
    [Industry, Information] What eMagine Customers are Saying: Client Recommendations
    'eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. She has served as a trusted partner who is reliable, well-informed, and willing to explain complex concepts.”. ” B2B Web Strategy
  • B2B MEMES  |  FRIDAY, MARCH 11, 2011
    [Industry, Information] Social Media and Ethics: An Interview with B2B Editor Maureen Alley
    My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet. But not when it comes to reporting on my industry (home building): I keep it straight reporting. Maureen Alley: Never tweet what you wouldn't say in person. Absolutely. It’s very fluid.
  • HUBSPOT  |  TUESDAY, APRIL 9, 2013
    [Industry, Information] How to Master Non-Awkward, Effective In-Person Networking
    Sure -- we all want to expand our network by meeting new people in our industry, but actually meeting them can feel like a middle school dance all over again. ve met tons of great people at events who have since become familiar faces at industry events. Do you want to meet an industry leader who can become a valuable mentor?
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Industry, Information] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    Marketers operating in highly specialized industries often ask us: Can our business benefit from an inbound approach even if we operate in a niche market? Charan goes on to note that “many CEOs do not hesitate to go directly to sources at the scene of the action or to tap informal social networks.” Always Be Influencing.
  • MARKETRI  |  WEDNESDAY, MARCH 14, 2012
    [Industry, Information] 4 Surprisingly Easy Ways to Generate Awesome B2B Content
    Document: Attending a tradeshow, conference, or other industry event? What are the upcoming important things that will impact your industry? Interview: Interviewing industry experts is a great way to learn more about a new topic and also provides an excellent opportunity for generating content. ” Creating a Content Matrix.
  • HUBSPOT  |  TUESDAY, JULY 23, 2013
    [Industry, Information] The Secret to Being an Awesome Marketer? Act Like a Child.
    What are some “broken” aspects of your industry that need to be exposed? This post points out a bold fact about the industry that no one really talks about. What are some potentially scary, little-known, or controversial truths in your industry that no one is talking about? '"Stop acting like a child!". Not so fast. whatever.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 6, 2015
    [Industry, Information] 4 Tricks To Master The Magic Of Modern Lead Generation
    The salespeople were involved early on in the buyer’s research because of one thing the salesperson had that the buyer did not – information. The salesperson’s information leverage is now gone. Buyers can turn to the Internet to get nearly all the information they need before they have to “deal” with salespeople. Your Offer.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Industry, Information] The Rise of the Specialist: The Advantages of Specialization in Management Consulting
    In the management consulting industry, the new ubiquity of online communication means that the barriers of distance have begun to crumble. 1) Industry specialization. Generally speaking, industries as a whole are likely to remain with us for some time. It is possible, of course, for industries to disappear.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Industry, Information] How to Convince Your Boss to Invest in Social Media Marketing
    While not all industries engage on every social media platform out there, you can be certain that most industries do so on at least two or three of them that make the most sense for their brands'' interests. Perhaps the number-one social media platform for B2B industries is LinkedIn. Don’t let this happen to you!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 24, 2012
    [Industry, Information] #Outboundprospecting with Sales Intelligence
    Most reps build their lists based on company size, industry, title, and geographical location. The information reps need to know to diagnose a deal is out there. Don’t waste time asking a prospect about key initiatives and industries of focus. Unlike many predators, a coyote practices a unique set of diverse hunting tactics.
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Industry, Information] 10 lessons on Walmart’s social media strategy
    START WITH A GOAL: Walmart’s goal for social media is to ensure that customers and potential customers understand that the discount store has the lowest prices in the industry and that Walmart’s mission is to help them save money so they can live better lives. It is still a family-owned business. Walmart also has a big social media presence.
  • HUBSPOT  |  TUESDAY, MAY 1, 2012
    [Industry, Information] Analyze Twitter Data for Any Search Term [Free Tool]
    To give you a sampling of the different use-cases and information you can pull out of this flexible tool, I ran a few interesting reports and highlighted what I thought was the most useful information from each. Find Industry Influencers. Over the past few weeks, I've been working -- mostly in secret -- on a sweet new free tool.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 12, 2012
    [Industry, Information] How to Become a Local Expert using LinkedIn
    You can start by searching local groups in your  industry and becoming an influence or creating your own circle of influence. Also, you can use the local groups you are in and create localized events catered to that group or industry. Industry ? great suggestion I offer to my clients is targeting only their local market.
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2011
    [Industry, Information] Google Takes Social Search to the Next Level with +1
    Google Profiles are at the core of Google's future plans for the discovery and sharing of contextual information. Instead, make your business social and create relevant information that will help to attract +1s and influence who decides to visit your site from search engine results pages. How Google +1 Works. Marketing Takeaway.
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 29, 2008
    [Industry, Information] Exeros: A Viral Contest Leads to the Creation of a University
    Denise's creative marketing techniques got the word out about the Exeros product and lead to an even larger initiative that established them as a thought leader in their industry. As a small company with a revolutionary product in the master data management (MDM) industry, they had to get the word out and build awareness of their product.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Industry, Information] 5 Tools to Battle Social Media Content Overload
    Finding the right filters to optimize both sharing and consuming content is one of the most important ways of dealing with this information overload. This way, you can identify the top content, trends, and important news in your network and industry to stay in the know and ahead of the competition. Summify. Buffer. SocialBro. Twylah.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Industry, Information] The 4 Things Digital Marketers are Missing
    While every situation, website and industry is different, there are four concepts that digital marketers often miss. You have access to search patterns, interactions with advertising, and conversations on social media to help you make informed, data driven decisions about how your customers ARE behaving – not how you think they’ll behave.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Industry, Information] Social Media Marketing Automation Dos and Don’ts
    Instead, share as much client or industry-related content as possible, repost photos people Instagram of your products, and engage with individuals as authentically as possible. You can also schedule tweets for information about a big launch or promotion. Automation is not a solution for all of your social media needs.
  • ENGAGE  |  FRIDAY, APRIL 15, 2011
    [Industry, Information] 3 Simple Social Media Lessons from the Bronx Zoo Cobra
    The backstory : On March 26, 2011, the Bronx Zoo informed the public that their reptile house was closed after a venomous adolescent Egyptian cobra was discovered missing from its off-exhibit enclosure on March 25. T here’s a reason the phrase “corporate stiff” exists. And on our Twitter accounts it shows. But where to learn from?
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 19, 2013
    [Industry, Information] B2B Email Marketing: Batch and blast, mobile and other challenges
    'Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. million PDF downloads of new insurance policy information for agents. This post grew out of one of those talks. Here are their answers. MB : Oh, there is no contest. Every
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Industry, Information] Confessions of a Former Journalist: What I Learned From Becoming a Corporate Blogger
    When I was a journalist, I was constantly advised to interview regular people in addition to, or sometimes even instead of, industry experts. Industry experts know much more about a given subject than the average person, which skews their perception of what’s “normal.” '“She’s going to the dark side.”
  • HUBSPOT  |  THURSDAY, AUGUST 7, 2014
    [Industry, Information] Which Channels Drive the Best Landing Page Conversion Rates? [New Data]
    You should always look in your own analytics to find out which channels are converting best for your business, but sometimes, it''s helpful to get some industry benchmarks to see how your success stacks up. 'If you’re a marketer, you are no doubt wondering where the best place to find potential leads and customers is. of all visitors.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 30, 2013
    [Industry, Information] 5 Reasons Why Content Marketing Is So 2012
    The advertising industry is shrinking faster than any other sector. There’s an abundance of quality information on the internet, which is why content marketing is increasingly less effective unless you’ve got an inbound strategy which extends to social media and guest blogging. 'Image credit: Kromkrathog/freedigitalphotos.net.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 9, 2012
    [Industry, Information] Add Social Media to Your Outbound Efforts
    typical target list will contain companies that fit a target profile because of their size or industry. Traditional data will help you find basic contact information for prospects: names, titles, email addresses, Twitter handles, etc. Social intelligence tends to contain much more useful information. Find Out More about Them.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Industry, Information] Should I Open A New Social Channel? 5 Questions To Ask Yourself
    Such as: Focus : Access advice, research and shared information to help with business decisions. Ning : Design your own social network to connect customers, prospects, vendors and industry associates. Squidoo : Provide answers to questions about your industry and products/services. Build credibility within your industry
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Industry, Information] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    It collects and processes information on website visitors who identify themselves in return for valuable content. Here’s how landing pages work: When someone visits your site, goes to a landing page and fills in a form, landing page software automatically adds that information to a leads database. We hit it off immediately.
  • 3D2B  |  THURSDAY, JANUARY 9, 2014
    [Industry, Information] New Year’s Resolutions That Help With B2B Appointment Setting
    When you know your products, services and industry inside out, you can converse fluently with prospects. Since you want to build on your knowledge of the prospect each and every time you reach out to them, you need to capture that information in robust systems. Will Be an Expert. Have 2 Ears and 1 Mouth.  Will Be Consultative.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Industry, Information] Marketing That Helps People? An Interview With Jay Baer
    It’s about a six step process for creating Youtility in your own company (including detailed information on ROI and how to measure). But, not all companies will embrace Youtility, which is why smart marketers have the chance to out-flank their industry by doing it now. Do you create marketing that helps people or just more hype?
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [Industry, Information] How to Ensure You're Hiring a Trustworthy Marketing Agency
    Ideally these align directly with your business goals -- whether it''s showcasing industry-specific knowledge, tool- or channel-specific abilities, or a knack for solving for a particular problem, like low lead volume. I’d want proven success in my industry," he told us. They Stay Up to Date With Industry News. Pause) Try it!"
  • SALES CHALLENGER  |  MONDAY, JUNE 30, 2014
    [Industry, Information] 3 Ways to Segment Customers
    To that end, we’ve boiled down three basic methodologies (that seem to be the most widely used and also the most actionable): Industry/Firmographic. Let’s dive in to each starting with industry/firmographic. 'Navigating customer segmentation is like reading those Choose Your Own Adventure books written in the 80s/90s. Customer Tiering.
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Industry, Information] Setting Uncomfortable Content Marketing Goals: Now
    completely disagree with marketing experts and consultants who say it’s not necessary to be the leading information provider for your industry. If you are not striving to be the go-to resource for your industry niche, you are settling for the comfortable , whatever that means to you in goal-setting terms. m calling bull on that.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Industry, Information] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 26, 2011
    [Industry, Information] Oracle Real-Time Decisions Empowers Business Users
    One of the few dependable rules in the software industry is that Suites Win. Different users can also be presented with different views of the underlying objects, so they can see information organized in ways that make the most sense for their own purposes. appear at a dizzying pace.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [Industry, Information] Treehouse Interactive Refines Its Features and Targets Larger Firms
    The greatest divergence from industry norms is Treehouse contacts always enter campaigns by completing a form. Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. This might foreshadow attrition problems at other vendors. Here's an update. form integration.
  • MARKETING INTERACTIONS  |  TUESDAY, AUGUST 25, 2009
    [Industry, Information] How to Use Existing Content in B2B Demand Generation Programs
    e.g. lead database, referrals, social communities, industry portals, events, etc.). What do they need to know to make an informed decision? Many of my clients don't have content suited for all stages of the buying process. Some of them have lots of content, but are stumped about how to use it effectively. Show how you can help.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MARCH 6, 2014
    [Industry, Information] 80+ Leading Business Experts Share Their Top Sales Secrets
    It’s shaping up to be the biggest online event of the year for the sales industry, and you can attend all of the value-packed sessions at no cost. Information will be presented by executives of rapidly growing sales teams and best-selling authors. 'Join me at the 2014 Sales Acceleration Summit. Anneke Seley , author of Sales 2.0.
  • WRITTENT  |  WEDNESDAY, MAY 7, 2014
    [Industry, Information] SEO Copywriting: 25 Best Practices for 2014
    Nevertheless, industry best practices are still very much worth implementing. Inform. Information is value. Depending on the industry, mentioning the names of clients, brands, and certifications associated with your business can establish trust and give your company a credibility boost. Write First. Engage. 300w or More.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 28, 2010
    [Industry, Information] Thrifty in Words
    Sometimes too much information is simply too much leaving you with nothing but a diluted message. Because of this industry training what we got was a few decades of some of the world’s most technically accurate yet boring writing. know how much breathing space I have with the topic as I inform and educate my audience.
  • HUBSPOT  |  TUESDAY, NOVEMBER 27, 2012
    [Industry, Information] 7 Critical Things Every Lead Nurturing Email Needs to Communicate
    These leads are people in your marketing database who you already have some information about, most likely collected from a lead-capture form that they filled out. Well number one, people like to know they’re not just providing you with information about themselves for no reason. If you don’t already know this information, ask for it!
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 16, 2010
    [Industry, Information] Mobile Internet – If not now, when?
    My reluctance to take the stage wasn't so much the fear of defeat, it was more a response to the depressing realisation that the B2B industry is catastrophically unable to respond quickly to game-changing shifts in market development. Your customers use their mobile devices to access and request information online. politely declined.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Industry, Information] Twitter Tests Out New, More Visual Layout
    'One of the cool things about working at a popular tech blog like Mashable is that you''re really in-the-know about industry news. Sometimes, you''re so in-the-know that you learn about that industry news because the news broke itself to you when you logged into your Twitter account. Here''s what it looked like: Look Familiar?
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 13, 2010
    [Industry, Information] The State of the Blogosphere 2010
    For many, blogging has helped provide greater visibility into their industry. An enviable array of bloggers are tapped to speak at industry events. Additionally, an overwhelming majority are tasked with contributing to industry press. 2011 is the year of information curation and the dawn of the curator. startups.
  • NUSPARK  |  SUNDAY, DECEMBER 29, 2013
    [Industry, Information] Buying Online Display; Click-through Rate & Conversion Considerations
    The online display industry has gone through significant changes over the years.  Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate. Summary.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 8, 2010
    [Industry, Information] Want to Fail at Telesales?
    respect that they are trying to do their job, and I always give them a few seconds to catch my interest (mostly because of the industry I am in) but 9 times out of 10 I am itching to get off the phone after 10 seconds. I can't stand most telesales reps. The sales person doesn't know who they are calling. How is it going to save me time/money?
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 3, 2013
    [Industry, Information] 5 Tips On Finding Your Next Customer
    By constantly sharing information, you will demonstrate that you are aware of the trends in your industry, connected to other important minds within that industry, and contributing new ideas to the conversation. This perception needs to change. For many small business owners, social media is still largely an unknown quantity.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 8, 2014
    [Industry, Information] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
    Review your site for vital information. That’s why you should take a minute and make sure your company’s Facebook page has vital customer information, Ramos says. Your contact information. To get more industry news, sign up for our weekly blog updates. Of course, this adjustment raises a lot of questions.
  • ANNUITAS  |  WEDNESDAY, MARCH 21, 2012
    [Industry, Information] Don’t Blame Me!
    Customers today have changed – buying process, how they gather information, who is involved in purchasing decisions, when they engage vendors – it’s all different now.  To do that, let’s reiterate what is causing the disruptive change in the B2B industry – your customers.  This is a good thing! The real disruption is the customer.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 7, 2013
    [Industry, Information] A Guide to Retargeting (Remarketing) for B2B Marketers
    Therefore, you are simply providing that customer with information that they already sought out. For example, if a user came to your site to look at one product, you can use remarketing to inform them of another product they might be interested in—a product that may be related or complimentary to the one they looked at. Source ).
  • MODERN B2B MARKETING  |  TUESDAY, JULY 5, 2011
    [Industry, Information] Your Marketing Surveys Suck! How to Get Accurate Usable Results that Will Help, Not Hurt, Your B2B Marketing
    Because of this, I have a clear understanding of when surveys are appropriate, how to get unbiased information for them, and how to measure their results. Typically it is because we are seeking: Industry information or market analysis. Benchmark information. Industry information or market analysis.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 4, 2009
    [Industry, Information] Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit
    Ideally, you'd would want to hire someone who has experience in your particular industry, whether it is technology, health care, etc. You want someone who understands your target audience and the nuances of your industry, such as messaging, issues and acronyms. They also can use this information when creating future materials.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 4, 2009
    [Industry, Information] Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit
    Ideally, you'd would want to hire someone who has experience in your particular industry, whether it is technology, health care, etc. You want someone who understands your target audience and the nuances of your industry, such as messaging, issues and acronyms. They also can use this information when creating future materials.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 29, 2012
    [Industry, Information] Just Because You Wrote a Book It Does Not Make You a Sales Expert
    Similar to how Seth Godin said “If you wait until there is another case study in your industry, you will be too late” if you wait for someone to write a book about how the sales process is changing, you are probably too late. Knowledge of Your Marketplace What works in one marketplace or industry may not work in another.
  • VIDYARD  |  TUESDAY, AUGUST 5, 2014
    [Industry, Information] This Bank’s Awesome Thank-You Video Will Have You in Tears
    'You might feel like just a number when signing up for banking, internet, airline, or cell phone services, so when it comes to brand videos in these industries, it’s interesting to see an emerging trend to combat this perception. Moreover, if competitors in your industry are already making surprise videos, maybe step up and compete.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 13, 2012
    [Industry, Information] 5 Ways To Use Data Insight In Marketing Strategies
    Information is power, and according to the latest research, the companies that use this wisdom to run their business, are flourishing. Online marketing is also experiencing huge shifts in relevance with content and data coming to the forefront of industry forces. Today many changes are taking place in content marketing.
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Industry, Information] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    People use LinkedIn to learn more about their industry and keep in touch with professional connections. Think of Facebook as your best friend, dressed-down and ready to party at a rock concert, while LinkedIn is your potential future business partner, suited up and ready to learn about industry success at a business expo. Don't fret!
  • MARKETING CRAFTMANSHIP  |  TUESDAY, APRIL 12, 2011
    [Industry, Information] If I get you on the cover of Forbes Magazine…
    Nearly everyone understands why positive media exposure is a good thing; it provides current and prospective clients with some comfort that they are making a smart, informed decision. …what will you do with that exposure? They typically respond, “Isn’t just being there in Forbes (or wherever) the goal?”.
  • WRITESPARK  |  TUESDAY, JULY 10, 2012
    [Industry, Information] Case Studies: Does Your Team Know What Makes a Good Success Story?
    Most likely, just a customer name and contact details, with little if any information on the story itself. Example answers: It's a well known company, the customer is in a target industry or market segment or has an interesting product application. One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract.
  • CLIENT BRIDGE  |  THURSDAY, APRIL 26, 2012
    [Industry, Information] Website Elements that Hamper Inbound Marketing
    A "Contact Us" Form Instead of Contact Information A "Contact Us" module is vague and generic, and should never be the only means of communication between you and your customers. Unintelligible "About Us" Page Make sure you're writing in a language that non-experts and others outside your industry can understand. Avoid business babble.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 12, 2011
    [Industry, Information] Site Navigation: The Foundation for Results-Driven SEO
    See my keyword research articles for more information on researching and choosing keywords.). That top-level products/services page would then describe your main categories of products/services with a short summary of each of them, and link to the deeper pages that provide more information. Tweet August, 2011. Published by Dianna Huff.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Industry, Information] The ABCs of Content Marketing: A Glossary of Terms
    Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Tip: Factbrowser is a great tool to find industry-specific data for your content. keyword -- or keyword phrase -- is what a search engine user inputs when looking for information.
  • E-QUIP  |  MONDAY, AUGUST 20, 2012
    [Industry, Information] E-Quip Blog: Cold Calling or Offering Value?
    What I call your entree is something of value—usually information or advice—that offers a fair return for the clients time. Balance asking questions and offering insight and information. Monday, August 20, 2012. Cold Calling or Offering Value? Think clients are any different? Cold calls are an unwelcome interruption. 12 PM.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Industry, Information] 25 TEDTalk Quotes to Inspire You
    You know, those inspiring, funny, or fascinating talks from industry leaders and amazing people that take place around the world? 14) Eli Pariser: In a broadcast society, there were these gatekeepers, the editors, and they controlled the flows of information. We want to navigate, explore, discover information. Enjoy! Tweet This!
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 21, 2013
    [Industry, Information] The Top 9 Videos From Brands This Year
    'It’s that time of year to start thinking about what have we done well, as an industry. don’t feel particularly informed by it. And recognize the success of those brands who got it right. Who created content that didn’t just pitch their products. But touched their audience in some way. hope you enjoy the videos!
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Industry, Information] Guest Post: 3 Paths to Messaging You Must Manage
    With no shortage of information online and in other sources, they can quickly find a wealth of intelligence. The wave of information makes it difficult for buyers to filter out important data points from the noise.  And it’s no surprise why this is true.  Buyers are more savvy than ever before.  So, how can you overcome that challenge?
  • VIEWPOINT  |  THURSDAY, JUNE 28, 2012
    [Industry, Information] PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups
    This implies a continuous dialog or conversation helping to guide that buyer to the right educational and information resources. Today and for the future, tech is a 5% to 6% growth industry. My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies. don’t want to be sold to.’”
  • MODERN B2B MARKETING  |  SUNDAY, MAY 16, 2010
    [Industry, Information] 5 B2B Social Media Success Stories
    These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. So in 2005, it introduced the SAP Developer Network (SDN) to open the company’s content, strategy and technical information to a global audience. case studies and demos). Kinaxis.
  • THE POINT  |  TUESDAY, SEPTEMBER 6, 2011
    [Industry, Information] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
    The information collected by those questions will enable iDirect to craft ever more tailored communication and also allows the iDirect sales force to respond and communicate with prospects more intelligently and effectively. Leveraging social media to help maintain mindshare, keep prospects informed.
  • BIZNOLOGY  |  TUESDAY, JANUARY 31, 2012
    [Industry, Information] Don’t Let Your Social Media Hypothesis Dictate Your Conclusion
    The advertising industry has already adopted science and testing, but not because they wanted to. Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. Well, that’s just bad science, is what that is.
  • VOLACCI  |  TUESDAY, JUNE 25, 2013
    [Industry, Information] Social Media and Lead Generation: Choose Wisely
    While those networks are incredibly important and shouldn''t go unattended, there are also a number of social networks dedicated to certain interest areas and industries that provide a wealth of opportunities.  . With that information, create buyer personas. . 'Social media is a trend that''s not going away. Who is he (or she)?
  • MARKETING ACTION  |  MONDAY, OCTOBER 6, 2014
    [Industry, Information] 5 Email Key Performance Indicators You Should be Tracking
    Metrics measure all kinds of interesting information but KPIs are the metrics that are actually important to your business. funnel report can provide vital information about how well your email marketing campaigns are turning leads into customers. What’s really important to your organization? For a retailer, it might be pretty simple.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 3, 2010
    [Industry, Information] Ways to Market your Non-Fiction Book Without Breaking the Bank
    The publishing industry is in bad shape right now. With a good reviewer, you could be getting valuable information that will only make your next book more effective. Create a workshop where your book is used as the text If you are versed in training, put a workshop together which outlines your techniques and information.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 29, 2014
    [Industry, Information] 6 Tips for Managing a B2B Crisis Using Social Media
    'Every B2B company, regardless of size and industry, will encounter the occasional crisis. Keep the Information Flowing. Keep the information flowing, and strive to provide meaningful social media updates according to the schedule and on the platforms that you have established. Develop a Strategy. Document your plan.
  • LEAD VIEWS  |  MONDAY, JANUARY 30, 2012
    [Industry, Information] The Art and Science of E-Mail Marketing for Small Businesses
    Know that people click on a call-to-action because they want additional information about what they clicked on, what your prospect is interested in. Not general information about your company. Depending on the industry a 30% open rate and a 10% click rate are considered excellent results. Easy on the graphics!
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 23, 2011
    [Industry, Information] Thought Leadership Interview #11 – Jeff Chamberlain of Aprimo
    Content is still king, meaning what will generate leads is getting relevant information and offers in front of  buyers at the right time and in the right place.  It’s recognition that buyers are researching and scouring the internet for information and intelligence prior to contacting vendors. I’m excited about this interview.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 6, 2010
    [Industry, Information] Facebook Launches New Groups Feature
    Facebook’s announcements mainly focused on control for users, which includes a new privacy dashboard and the ability for users to download their information from Facebook. Facebook is now adding group information to the Graph API, enabling group information to be used by third party developers. Marketing Takeaway.
  • CRIMSON MARKETING  |  THURSDAY, JULY 25, 2013
    [Industry, Information] Save Your Online Brand – Before It’s Too Late
    The best way to start your brand protection is to look at other fraudulence cases in your industry. Include keywords in your industry and most importantly you and your business’s names. These alerts will keep you informed with news articles, blog posts, reviews and fraudulent use of your brand name right in your inbox daily.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 25, 2013
    [Industry, Information] Click Ad Fraud is out of control — Here’s how you can fight back
    ” “Finally, in the lead generation space, where advertisers pay for ‘qualified’ leads of users who we assume filled out forms requesting more information about our products, bad guys can arbitrage the difference between what they make per lead and what it costs them to pay a worker in India to fill out forms with fake data.”
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 22, 2011
    [Industry, Information] Robert Egger On Why Nonprofits Need To Re-Think Marketing
    Egger is the author of Begging for Change: The Dollars and Sense of Making Nonprofits Responsive, Efficient, and Rewarding for All and a frequent speaker on the nonprofit industry. How do you think your colleagues in the industry and the world at large receive your ideas on nonprofit management? by Jesse Noyes | Tweet this. love it.
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