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  • INBOUND SALES NETWORK  |  THURSDAY, JANUARY 5, 2012
    [Industry, Information] A Guide to Understanding the B2B Buying Process
    The early stages of the buying process have changed such that many B2B buyers rely on online resources versus salespeople for information. That is because prospects search for different information at each stage in their buying process. The B2B Buying Process. The Role of Content in the Buying Process. Awareness. Evaluation. Decision.
  • VIRALLY BLOG  |  FRIDAY, MAY 23, 2014
    [Industry, Information] Virally is back with a bang!
    You have created some great content to educate and inform your prospects and are now faced with the choice of distributing the content without a gate and letting people download it but without knowing who is downloading it.Or by requesting people fill out a manual form which deters people if they simply cannot be bothered to complete the form.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Industry, Information] If Your Writing Sucks, So Will Your Content
    It’s a problem that continually challenges Google to show the most relevant information, but it goes much deeper than that. Take everything you learned from there and keep it in the back of your mind as you revisit your industry and your customer’s needs. The problem isn’t necessarily content itself; it’s the lack of quality content.
  • HUBSPOT  |  TUESDAY, OCTOBER 23, 2012
    [Industry, Information] 12 Places Businesses Should Be Collecting Online Reviews
    Note: Every industry has niche sites, too. For instance, those in the restaurant industry may want to be on UrbanSpoon. This blog post won't get into sites that are specific to one industry, but it will provide review sites that apply to businesses in almost any industry. Until today. Dun dun dunnn!!! Here we go, guys.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Industry, Information] 10 Helpful Uses of RSS Feeds for Marketing
    Subscribe to industry news sites/blogs to stay on top of industry trends and topics. First, start populating your reader with blogs and news sites that report on trends and topics relating to your business' industry. Check out what other bloggers in your industry are writing about. But it can be so much more to marketers.
  • BIZNOLOGY  |  THURSDAY, JANUARY 9, 2014
    [Industry, Information] 25 outreach tools that can take your business to new heights
    If you’re starting to outgrow Google alerts, it may be time to invest in Mention – a tool which allows real-time monitoring of any keyword, from industry terms to your brand’s name. 8. Threads are separated by industry, so you can easily find the right authors and requests for your brand. Sorry, but it doesn’t. GroupHigh.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 21, 2014
    [Industry, Information] Partner Hiring and Training
    My program this year is “ Bartender’s Guide to Cloud Profits ”” It’s just one example of information that will be shared during the conference. Partner Hiring and Training Lessons from Sage Summit. Non-productive partner companies often hire the best, but fall short at training their talent. Don’t make that mistake.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, FEBRUARY 13, 2012
    [Industry, Information] Payment systems for eCommerce websites: which one to choose?
    Whether it is an OsCommerce Shop , Magento eCommerce solution or anyother type of the online store? I’ve researched this subject by gathering information from the actual users and here is what I found out about top popular payment systems on the Internet. Which on-line payment systems are the most popular? Which purposes do they serve?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Industry, Information] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    If you want to learn more about the BMA, read this: For more than 90 years, BMA has been the pre-eminent service organization for professionals in this vital industry. Be the primary repository of the best in business-to-business marketing information and resources. Promote the best practices in the industry. What do you think?
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, NOVEMBER 13, 2013
    [Industry, Information] How to Drive Inquiries and Leads with a Blog
    It shows your expertise and authority within your industry. Insight into industry challenges, changes, and news. Your content gets found by your prospects as they do searches and draws them to your site — where, oh hey, they find your reports and case studies and product information, too. 3. Keep your blog on your Website.
  • PAUL GILLIN  |  MONDAY, JULY 29, 2013
    [Industry, Information] When Bad News is Good
    The story is a microcosm of the new media industry. This new fact of life frustrates many of us who believe our work to be thoughtful, serious and worthy of informed debate. There is only one thing in the world worse than being talked about, and that is not being talked about. –Oscar Wilde, The Picture of Dorian Gray.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 10, 2011
    [Industry, Information] 3 Steps for Writing Killer Business Awards Submissions
    Companies submit for industry awards in an effort to increase both relevance and validation. Prospects researching your company for further information will come across the business awards collected and know that they are literally choosing a winner. by Sheila Bohan | Tweet this And the winner is…….
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Industry, Information] Are You Bungling Your Blog Homepage Design?
    If you want someone to subscribe to your blog, only ask for the information you need for them to subscribe -- usually just their email address and/or frequency preferences. You can then use that information to nurture your blog subscribers into leads. You''re focused on getting posts up on the blog so you can start ranking in search.
  • TOM PISELLO  |  TUESDAY, JANUARY 25, 2011
    [Industry, Information] White Papers are Influence Kings, But Need Personalization to Maintain Crown
    Unfortunately the bulk of white paper marketing involves communicating the same information, in the same way, over and over to prospects as different as Joe’s Barber Shop and Exxon Mobil. This results in information overload, with low response rates, a slower buying process and lack of competitive differentiation.
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [Industry, Information] How to Ensure You're Hiring a Trustworthy Marketing Agency
    Ideally these align directly with your business goals -- whether it''s showcasing industry-specific knowledge, tool- or channel-specific abilities, or a knack for solving for a particular problem, like low lead volume. In these calls, you can get at some of the more nuanced information, too. They Stay Up to Date With Industry News.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 16, 2013
    [Industry, Information] How to Eliminate Fluff From Your Business Blog
    To keep content fresh, invite other industry professionals to contribute. In addition to supplying your usual audience with useful information, you will also reach your guest writers'' audience, extending your reach. I don''t like fluff on my sandwiches or on my computer screen. One too many times I''m sure. Host guest writers.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, APRIL 1, 2011
    [Industry, Information] March 2011 Release – New Company Profile Design, Prospect List Sorting, and seamless export to Microsoft Dynamics CRM
    Starting at the top you will see a nice clean layout that allows you to easily scan basic sales data (such as industry, revenue, employees, address, etc) so that you can quickly qualify a new lead or get up to speed on an existing account. We are happy to announce our March 2011 release. Enjoy! Company List Sorting. selling triggers ).
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 27, 2011
    [Industry, Information] You Bought the Pitch – Are You Getting Results?
    When I was Director of Marketing in the software industry, I worked with an ad agency guy who just plain made you feel good to be a client of his. As a marketing consultant, I came out of the corporate side – sales and marketing in the software industry. Tweet. What is it about the pitch that makes us want to buy? Did you buy?
  • VOLACCI  |  MONDAY, NOVEMBER 11, 2013
    [Industry, Information] Press Releases Aren’t Your Grandpa’s Marketing Tool
    well-optimized press release, when posted on newspaper and other quality industry websites, will point a number of high-quality links back to your blog, and will likely send along the kind of qualified leads that we’re all hungry for. Boost SEO. At Volacci, we care a lot about SEO, and press releases are great in that respect.
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Industry, Information] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    Tuning in to the right ones can make all the difference in the world in how you address challenges, grow your business or keep up with industry trends. Episodes include interviews with artists and industry leaders, and delve into the stickier aspects of living in a create-on-demand world. Here are nine podcasts we think can help. 1.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 29, 2013
    [Industry, Information] A Practical Checklist for LinkedIn Implementation
    Past classmates and co-workers are great connections to stay in touch with, but also make sure you connect to clients, customers, strategic partners and industry. 4. Contact us today for more information. Do you want a practical approach to using LinkedIn? Make sure your profile is 100% complete. Post updates on a regular basis.
  • SAZBEAN  |  WEDNESDAY, JANUARY 2, 2013
    [Industry, Information] 6 Resolutions for your 2013 Internet Marketing
    Be More Consistent Providing valuable content and information is key to any online marketing strategy. Look for discussion groups and networks on industry publications and associations, and just listen to the conversations for key insights. 3. Happy New Year! Best wishes for 2013! 1. Share and comment on what other’s are posting.
  • PHOENIX RISING  |  TUESDAY, DECEMBER 15, 2009
    [Industry, Information] The Path of Least Resistance
    Business leaders who powered the growth of American industry didn't take the easy way out. We use email instead of personal communications to share bad news or information that's bound to cause repercussions. Is it human nature to take the easy way out? I've been thinking about that a lot lately. It's time to step up!
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Industry, Information] How to Design a Persona-Centric Website Experience
    Consider the following when building your buyer personas, and for even more in-depth information on the topic, check out this checklist of questions to ask when developing buyer personas : Segment by Demographics: Start developing personas by researching your existing customer base to identify the most common buyers for your products and services.
  • BLOG MY CALLS  |  TUESDAY, MAY 20, 2014
    [Industry, Information] Converted Calls are 42% Longer Than Non-Converted Calls
    This has massive implications for the lead gen industry, for the pay-per-call world, and for marketers everywhere. How does this deviate by industry? Agents take more time to get information, ask open-ended questions, and clearly demonstrate value, when a call converts. Now this is interesting stuff. What is a Converted Call?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 25, 2013
    [Industry, Information] Click Ad Fraud is out of control — Here’s how you can fight back
    ” “Finally, in the lead generation space, where advertisers pay for ‘qualified’ leads of users who we assume filled out forms requesting more information about our products, bad guys can arbitrage the difference between what they make per lead and what it costs them to pay a worker in India to fill out forms with fake data.”
  • REPUTATION TO REVENUE  |  MONDAY, OCTOBER 25, 2010
    [Industry, Information] Is sales enablement dead?
    Buyers today have all the information. They talk to peers across their industries to learn more about what's working and what's not -- and which vendors are worth considering and which are not. Sales Enablement is a huge topic in B2B these days. Forrester's upcoming forum is a great example.). The activity makes sense. Well, I wonder.
  • ENGAGE  |  WEDNESDAY, MARCH 14, 2012
    [Industry, Information] Got Video? Well, Your Content Marketing Program Probably Should
    Even if it’s a branded video, I’ll share it for the value of the content – whether it’s funny , inspirational , or informational. Your goals are more likely to increase brand awareness, build perception of your brand as a thought leader in your industry, and get people in your niche audience to share the information with others.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Industry, Information] Social Media Use by Job Function Stats – Indicates Need to Change.
    Also near front-runners on this list included Communications, PR, IT, Sales, Tech Support, Customer Service and those in a Chief Information Officer role. Wendy Boyce. Here are some notables from that report: Not surprising that roughly 68% of Marketers and CMOs top the list of job functions currently using social media. Tweet This!
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Industry, Information] How to Breathe Life Into a Boring Email Newsletter
    An email newsletter is an email from a business that communicates announcements about products, services, industry, or general company information. It includes a mix of content, like event reminders, surveys, educational information about your product, service, or industry, and promotions and other offers. think not.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 2, 2014
    [Industry, Information] 5 Time-Saving Business Tools You Need to Know
    Pick and choose the tools specific to your goals and industry, and voila! This is particularly important if you’d like to correct any inaccurate information on your website URL, address, phone number, and so forth. Luckily, Using online apps and business tools can help run your business more efficiently. And, it’s free. 5.
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [Industry, Information] Open Research: A Framework for Social Analytics
    After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza! Wowza!
  • INBLURBS  |  FRIDAY, DECEMBER 31, 2010
    [Industry, Information] 5 Things you should do in 2011 to generate more business
    Produce a mobile app which offers great value to your target audience and stay in touch with them through important and valuable information. Start monitor Facebook, MySpace, Twitter, LinkedIn, YouTube and industry related blogs and forums. Use Video to address your message. Show dont tell! You can show how the product works.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 22, 2012
    [Industry, Information] The State of Demand Generation
    Marketers should instead engage in “ relative targeting “ You want to take your industry and segment it into sub-verticals and rank them in terms of external factors (trends, category spend, product use and importance, competitive presence). Here are some of my notes. The State of Demand Generation 2012. MQL to SAL: 66%. deals.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 13, 2011
    [Industry, Information] How does Alinean decide which customer profile data points to use in order to personalize the Interactive White Paper?
    However, you do want to have enough profile information and pivot points to enable the content to be intelligently customized and relevant. Sometimes that content might not exist, for example, you might want to personalize the white paper based on industry / size and location, but not have enough case studies to match all of those dimensions.
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Industry, Information] Is social media effective for B2B lead generation?
    Although “Generated qualified leads&# and “Helped me close business&# were listed as benefits seen by the users of social media, they were near the bottom of the list of eight choices, and no information was given about actual numbers of leads, sales or ROI. What’s all this have to do with social media? Not bad!
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Industry, Information] What is Hubspot? Marketing Automation Software Series
    Through tools like behavior-based lead scoring, our unique “timeline view”, and an integration with your CRM system, HubSpot will help you provide your sales team with exactly the right information at the right time. Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . Marketing Automation
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Industry, Information] Confessions of a Former Journalist: What I Learned From Becoming a Corporate Blogger
    When I was a journalist, I was constantly advised to interview regular people in addition to, or sometimes even instead of, industry experts. Industry experts know much more about a given subject than the average person, which skews their perception of what’s “normal.” “She’s going to the dark side.”
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Industry, Information] Marketing Technology of the Future: Beyond the Customer Data Platform
    Current Trends These are developments happening now that will provide the context for industry changes. Look for systems that are designed to accommodate incomplete information, check for differences between actual and expected performance, and adapt gracefully to failures. have no trouble talking about that. Here’s what I have so far.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Industry, Information] The Top 10 Best Resources to Learn About SEO
    This website, which focuses on the search marketing industry, is like a digital encyclopedia of search engine optimization information. It’s full of information and pictures that go along with actionable tips that you can use to improve your Google rankings. 5. When you’re looking for a answer, what do you do?
  • B2B LEAD BLOG  |  TUESDAY, SEPTEMBER 25, 2012
    [Industry, Information] My Leads Went Where??! – Lead Generation Horror Story #1
    All the test information was fine. And they finally were able to reconfigure the web analytics to capture the missing conversion information. In the day to day challenge of lead generation, numbers matters. Metrics matter. And when lead flow slows to a trickle, this sets off an understandable panic in the marketing corner. Relief!
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  TUESDAY, APRIL 26, 2011
    [Industry, Information] 7 Steps to Success with Marketing Automation
    Yet it happens so frequently that some industry observers predict slow adoption of this important technology because of implementation problems. More information is in the  full research report , available for download at no charge. . Nobody wins when marketing automation system implementations don’t yield expected results.
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Industry, Information] 10 lessons on Walmart’s social media strategy
    START WITH A GOAL: Walmart’s goal for social media is to ensure that customers and potential customers understand that the discount store has the lowest prices in the industry and that Walmart’s mission is to help them save money so they can live better lives. It is still a family-owned business. Walmart also has a big social media presence.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 27, 2015
    [Industry, Information] How to Successfully Launch Your First Marketing Automation Program
    Once your customer information is properly organized, you can begin creating drip campaigns. Depending on the buying cycle in your industry, these email autoresponders could span a couple of weeks or they could extend to several months. He covers gamification, healthcare IT, business intelligence, and other emerging technology.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, NOVEMBER 17, 2010
    [Industry, Information] Guest post: @tracytilly on blogging as a job recruiter in Syracuse
    We each tell our tales about our industry in a way that teaches a lesson to the reader. In the recruiting industry, and many others, there are so many hindsight observations that we learn from as we grow, and disclosing this information to our readers is our way of helping people learn from others’ mistakes!
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Industry, Information] Landing Page Best Practices You Should Still Test For Yourself
    Wouldn''t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? Pictures and videos help visitors digest information on a page more quickly. Think of how much bandwidth it would save you and your team! Social Proof.
  • DELICIOUS B2BMARKETING  |  FRIDAY, NOVEMBER 16, 2012
    [Industry, Information] 10 Things That Can Destroy an Email Marketing Program
    Ad Industry Metrics. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. 5. Many times, we are so influenced by the merchandising or information calendar that we forget what the consumers preferences are. ); //. Marketing News & Expert Advice. ClickZ Awards.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Industry, Information] B2B Websites: How To Generate More Leads
    recently had lunch with a couple of executives with an industrial manufacturing firm. Specifically, the explosion of information readily available online has led to the ascent of the “self-directed buyer.”. In the past, there was less information available for buyers researching a purchase. Don''t be. But there’s a catch.
  • LEADER NETWORKS  |  TUESDAY, JUNE 14, 2011
    [Industry, Information] Social Business Readiness: 5 Questions for Legal Executives
    Has legal benchmarked these against other organizations within and outside your industry or sector to ensure they are complete and take into account current best practices? The folks in legal are often the last ones invited to the social media party. After all, they are often the "Dr. At best, they would certainly try to change it.
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 6, 2012
    [Industry, Information] What Does Big Ben and the Cliffs of Moher Have to do with Sales Intelligence?
    InsideView gathers tens of thousands of information sources, filters what matters, and delivers the intelligence on UK and Ireland businesses directly into all of the market-leading CRM solutions. But what will the UK and Ireland Edition offer? Turnover displayed in GBP (£) or Euros (€). What will the UK and Ireland Edition Offer?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 19, 2013
    [Industry, Information] Our Favorite Online Marketing Posts of 2013
    We’ve also been very fortunate to have amazing clients, partners, and industry friends that we’re so thankful for. This post would be extremely helpful in answering those questions as 40 industry professionals offer up brief “What is Content” descriptions. Ryan Young (Content Marketing Strategist). Check it out!
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 16, 2010
    [Industry, Information] 4 Secrets of Socially Shareable Content
    The content is solid - it's factual and accurate and provides valuable information that's relevant to your audience. Another way to create common ground is by highlighting an affinity with people and organizations outside your industry. You're down with social. You've got yourself a blog, a Twitter account, and even a Facebook page.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 27, 2015
    [Industry, Information] 4 Uncommon Ways to Help New Customers Discover Your Business
    Industry research points out multiple elements to include in your overall marketing strategy to reach these gains. To get started, log in and complete a search of the topics being discussed within your industry. A growing customer base is critical to any thriving business. Create unique content that truly adds value. advice.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 14, 2014
    [Industry, Information] Spinning stories for superior sales
    These myths surround the dry (but vital) facts with compelling and memorable details and create a much more emotional connection with the information. The stories are how this important information gets passed down from generation to generation. . It’s painful just to think about trying to get him to sit still for 5 minutes.
  • WRITTENT  |  TUESDAY, APRIL 23, 2013
    [Industry, Information] 20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing
    Your social media content strategy should include a balance of your best blog articles, offers, and industry-related news. However, these insights include information on follower demographics, to help you ensure you’re reaching the right audience. Company Pages. 1. Invest in Banner Images. Optimize Your Products & Services Tab.
  • VIDYARD  |  MONDAY, NOVEMBER 17, 2014
    [Industry, Information] Move Prospects Through the Buying Process with Video
    The infographic below emphasizes the value of different formats of video content along the buying process and the information that typically leads prospects towards a sale. Thanks to the technological development around the video marketing industry, creating and marketing video content for your brand has never been easier.
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 16, 2010
    [Industry, Information] Vital statistics for every B2B marketer
    85% believe companies should not just present information via social media, but use it to interact and become more engaged with them. 59% of B2B buyers engaged with peers who addressed their challenge, 48% followed industry conversations on the topic and 37% posted questions on social networking sites looking for suggestions. Versus.
  • CHRIS KOCH  |  TUESDAY, MAY 15, 2012
    [Industry, Information] Why salespeople should sell ideas: an FAQ
    But I don’t have access to that kind of information. Every B2B company has subject matter experts (SMEs) who are working with customers to solve problems and have deep backgrounds in customers’ processes, industries, and functions. We all know the increasing importance of ideas in B2B marketing. think they need to be convinced.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 23, 2011
    [Industry, Information] Top 100 Marketing Blogs [HubSpot Hot 100]
    Want to make a list of blogs in your industry, like we did with the HubSpot Hot 100? Thanks to the groups feature in HubSpot's free tool, Blog Grader , you can create list for your industry too! Simply name your list, choose some display options, and then start adding URLs of the blogs in your industry. Make yours today!
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Industry, Information] 6 Fantastic Landing Page Examples You'll Want to Copy
    And because there''s no one "right" way of doing a landing page, you need to check out examples from lots of different industries for different stages of the buying process. The headline is straightforward and the description of the ebook informs viewers of the specific value they will get by downloading their ebook. Landing Pages
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 15, 2013
    [Industry, Information] How to Find Your Brand’s Content Marketing Narrative
    Using email marketing and social media allows you to not only provide valuable information to prospective customers, but to showcase who you are and what your business is all about. Branching out from an industry in which you have some expertise can also create a compelling brand story. Blake Mycoskie, founder of TOMS. Spill it!
  • MARKETING CRAFTMANSHIP  |  SATURDAY, JANUARY 10, 2015
    [Industry, Information] Hedge Fund Marketing: From Oxymoron to Best Practices
    This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 1, 2011
    [Industry, Information] On-Page SEO: Eight Techniques for On-Page Website Optimization
    For example, on a search for information about a specific breed of dog, a page devoted to that breed would typically be deemed more relevant than a page about dogs in general. Again, these links serve as signals to both human readers and search engines that they can find more detailed information about that topic on the target page.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Industry, Information] 7 Silly Mistakes to Stop Making in Your PR Pitches
    Combining press releases with email pitches that have bullet points of the main information in the press release can be the perfect combination to get the press you are looking for. It gives your media contacts the wherewithal to disseminate your information in other ways that may be even more beneficial for you. 4.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 12, 2011
    [Industry, Information] 3 Winning Examples of B2B Blogs Done Right
    Become an Industry Resource – Blogging shouldn’t be about you – it’s about them , your target customers!  Over time you will become their trusted resource for information, which will naturally lead to more business. Louis E. What is exciting about mesh and fencing?  Nothing.  Louis E. The Bottom Line: Louis E.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 31, 2011
    [Industry, Information] Unique Content: The Key to Online Relationship Building, Social Media and SEO
    Web visitors have a lot of wants when they arrive at a website: They want information; they want a pleasant experience; they want to be engaged; they want to learn more about you and your services; and they want to know that they can trust you. Searchers visit multiple websites in their quest for information. Social Media. Sourcing.
  • LOOPFUSE  |  FRIDAY, AUGUST 2, 2013
    [Industry, Information] 5 Ways to Reignite Cold Sales Leads
    Social media updates especially via public streams like Twitter give you ample opportunity to share information, answer a question, or provide a worthy comment. 5. It happens to all of us.  A hot new lead shows up, does all the right things, scores through the roof, we call and maybe even do a formal sales presentation then nothing.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Industry, Information] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content.
  • HUBSPOT  |  MONDAY, FEBRUARY 11, 2013
    [Industry, Information] 101 Sure-Fire Ways to Make People Hate Your Marketing
    Just assume you know which social networks your audience populates, even if they're actually way more active in an industry specialized social network than, say, Facebook. Educational and helpful industry-related content is overrated. 25) Incorporate a ton of industry jargon and gobbledygook into your marketing content. Oh look!
  • MI6 MARKETING AGENCY  |  TUESDAY, OCTOBER 19, 2010
    [Industry, Information] CSO Insights Lead Generation Report Summary
    IT buyers want sales reps to be knowledgeable about their industry and their businesses. Our goal is to provide you with added value by providing useful and actionable information and insights. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. About the survey. Findings. Some Key Take-a-ways.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Industry, Information] Social Media for Finance Marketers: 3 Steps to Getting Started
    When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. According to a digital survey of investors , people still look to companies for information to inform their investment decisions.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 7, 2008
    [Industry, Information] Asperger's and IT: Dark secret or open secret?
    Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. 40 years of the most authoritative source of news and information for IT leaders. The Industry Standard. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources.
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Industry, Information] 5 Tips to Get the Most out of Your Pardot Campaigns
    Utilize Pardot’s Nurturing Lab for more examples and tips and look for more information from Pardot on the Intelligent Engagement Studio, which is scheduled to be released this year. For example, you could use dynamic content on your case studies page to highlight the most relevant content based on each viewer’s industry.
  • E-LIGN  |  FRIDAY, AUGUST 9, 2013
    [Industry, Information] You’re Getting Leads, Now Score Them
    industry information. Lead scoring identifies the fit of a lead, which is determined by how well the lead fits into the known structure of the company: whether they are in the industry and whether they are in the market for the product or a similar product. Implicit Lead Score Factors: website visit. specific page views. likes.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 15, 2014
    [Industry, Information] Calls to action in content marketing
    That action can be anything from downloading a white paper or report, to signing up for your email newsletter, to requesting a product demo, to picking up the phone and calling for more information. If they don’t yet know enough about you (or even your industry as a whole) they may not need that in-depth comparison you’re offering.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 14, 2012
    [Industry, Information] Tips for getting to know your prospects from David Ogilvy
    As you’d expect from a man who later went on to dominate the advertising industry, it contains some incredible tips for salesmen. For Ogilvy, there was no such thing as irrelevant information. Before David Ogilvy became one of the biggest names in advertising, he was a door-to-door salesman for AGA ovens.
  • HUBSPOT  |  SUNDAY, APRIL 28, 2013
    [Industry, Information] Twitter Reportedly Testing Two-Step Authentication, and Other Marketing Stories of the Week
    Foursquare Packs More Information Into Redesigned Business Profile Pages, From Marketing Land. Foursquare’s revamped look is designed to bring more useful information to the attention of its users, adding some great new improvements to the user experience. get it?). Read the full story on The Next Web. Read more at Marketing Land.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Industry, Information] 11 Guaranteed Ways to Get Others to Retweet Your Content
    Being one of the first people to cover breaking news related to your industry is a great way to get others to retweets your content and expand your reach. 2. Don't Be Overly Self-Promotional: Inbound marketing teaches us marketers to become thought leaders in our industries instead of simply promoting our company's products and services.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 14, 2013
    [Industry, Information] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
    With a more informed and empowered audience, marketers are having to find new and more creative ways to get their brand message in front of their prospects. Today, the role of the modern marketer has evolved from finding ways to generate demand, to educate and know the most about the industry they are in. Eloqua user, spotted!
  • TOMORROW PEOPLE  |  MONDAY, OCTOBER 10, 2011
    [Industry, Information] Zoober - Inbound Marketing Methodology to Outflank Your Competition
    Are you aware of the conversations people are having about you, your competitors or your industry? The best way to access all this invaluable market information is to listen. Groups and communities : Industry websites for your target audiences will usually also have a Twitter and LinkedIn profile. Listening. Online research.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 3, 2013
    [Industry, Information] 5 Tips On Finding Your Next Customer
    By constantly sharing information, you will demonstrate that you are aware of the trends in your industry, connected to other important minds within that industry, and contributing new ideas to the conversation. 5. This perception needs to change. For many small business owners, social media is still largely an unknown quantity.
  • MI6 MARKETING AGENCY  |  THURSDAY, MARCH 3, 2011
    [Industry, Information] Mi6 Quick Tip #3
    Yet, in the technology industry, some sales reps when asked to promote an event, may give you the cold shoulder. They are legitimate opportunities to get informal training and insights and to learn from others. They are legitimate opportunities to get informal training and insights and to learn from others. What do you do?
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 17, 2009
    [Industry, Information] Marketing Analysis: Foundations for Great Analysis
    Normalization: Data within a field, such as title, role, industry, or geography must be normalized to standard values in order to effectively analyze it. One of the most commonly cited benefits of implementing a marketing automation system is the opportunity to improve your organization’s ability to analyze marketing effectiveness.
  • HINGE MARKETING  |  MONDAY, JUNE 22, 2015
    [Industry, Information] The State of Accounting Marketing: 2015 AAM Summit Wrap-Up
    Today, the industry conversation has grown more sophisticated. If you browse around firms’ websites lately, or talk to marketers in the industry, it seems like everyone is revamping their websites. It’s clear that folks throughout the industry are doing a great deal of thinking and talking about this issue.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Industry, Information] The Real Benefits of Social Media: 5 Ways Architecture Firms are Using Pinterest
    Now Pinterest has been around for a while, but just recently the architecture industry has started to grab a foothold and use the channel to its fullest potential. Make sure to pepper in some content from other industry leaders that your audience would find relevant. Just make sure the information is relevant to your audience.
  • BIZNOLOGY  |  THURSDAY, JANUARY 22, 2015
    [Industry, Information] 3 simple tips to build good local links
    Local trade/industry associations. If you build a landing page that explains the discount and provides information, oftentimes the universities receiving the discount will include a link to your discount page from their websites. Some tips for building worthwhile local links: Leverage local associations. Offer honest testimonials.
  • VIRALLY BLOG  |  MONDAY, MAY 18, 2015
    [Industry, Information] No time to blog?
    It may be the case that in your industry there is very little content? Either way it does not matter, it is important that you demonstrate your expertise and be the best teacher in your industry. It also establishes you and your company as leaders in your industry. So you think you have no time to blog? Really? Harsh but true?
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Industry, Information] Savvy Speaks: The B2B Blog – To B2B or not to B2B?
    useful blog gives current, focused, and helpful information on a regular basis. like blogging as a way to develop loyalty and deeper connection to existing customers and position those inside your organization as thought leaders for the industry. Well, it depends. and maybe naked. Good luck! Do you have realistic expectations?
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 14, 2012
    [Industry, Information] Savvy Speaks: Web Site Pet Peeves (and Best Practices)
    Instead of "We are a Social Media Company" try "We provide social media support using the industry leading analytics tools to give you better insight as to the reach and return of your social media efforts" Based on that I know if you are the right company I am looking for so I can dive further into your site or go elsewhere.
  • HINGE MARKETING  |  TUESDAY, APRIL 28, 2015
    [Industry, Information] Critical Email Marketing Do’s and Don’ts for Professional Services
    Mix up the format of the content you send to appeal to the different ways people like to learn information. DO: Have Mobile-Friendly Emails Since more and more individuals are using their phones to consume information, don’t be left behind with an email that doesn’t render properly on mobile devices. Online Marketing
  • BUYEROLOGY  |  WEDNESDAY, APRIL 20, 2011
    [Industry, Information] Using Context for Social Buyer Persona Strategy
      Although introduced originally as a consumer product, more and more industries are employing the use of the tablet in their work environments.  Informing Content Strategy with Buyer Persona Development (customerthink.com. Image via Wikipedia.   We will attain indications on what social buyers are doing. 
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 24, 2011
    [Industry, Information] One great B2B marketing reminder and one new trend.
    The San Diego Software Industry Council sent me an invite to a Saturday-morning workshop focused on discovering how customers think and incorporating that knowledge into customer-focused Web-based applications. ???????Great Reminder. This isn’t a new B2B marketing thought. It sounds like a great event. YES, YES YES. New Trend.
  • JUNTA 42  |  TUESDAY, AUGUST 11, 2009
    [Industry, Information] Are You Creating Necessary Content?
      I'm not talking about the information you create that talks about your products and services.    In this case, look at the type of information you distribute that educates your customers and positions you as an expert resource. In addition, is the information necessary for your customers' growth? 
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Industry, Information] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    And, there are also plenty of boutiques, even legacy luxury brands, whom avoid the ecommerce industry, focusing instead on offering a local clientele exclusive, one-of-a-kind products. Brands with both a physical and digital presence make almost 30% more in revenue. Simple: a consumer-wide shift in shopping habits. Yet, 53% of U.S.
  • BIZNOLOGY  |  MONDAY, MARCH 24, 2014
    [Industry, Information] Competitor analysis: get link building help from your competitors
    The information you can gain from these analyses can be quite valuable and really boosts the efficacy of your own link building campaign. You can also look at the average number of links per competitor to get a feel for the competitive landscape within your industry in regards to links. Photo credit: RambergMediaImages. SEO SpyGlass.
  • SAZBEAN  |  MONDAY, MARCH 21, 2011
    [Industry, Information] Step 1 for Social Media Implementation: Setting Social Media Policy
    While social media policy will vary from company to company, depending on your industry, and organizational goals, here are some questions and policies you may want to consider: What is your purpose in using social media? Protection of confidentiality and proprietary information. How should employees, contractors, etc. Transparency.
  • JUNTA 42  |  THURSDAY, JULY 16, 2009
    [Industry, Information] Giving Away Your Expertise IS Your Competitive Advantage
    Sharing secrets and expertise arms customers with too much information. Giving away your expertise and teaching your customers what you know does one amazing thing - it positions you as the expert in your industry. It gives a huge opportunity for someone else to share their secret sauce and position themselves as the industry expert.
  • 3D2B  |  WEDNESDAY, OCTOBER 8, 2014
    [Industry, Information] 4 Steps to Rock Solid Marketing Lists
    After all, if you rush into a marketing campaign without cleaning up your list and collecting critical data first, you end up wasting time chasing duplicate leads, trying to reach contacts that are no longer in the company or looking for incomplete information in the midst of a campaign. Preparation Precedes Performance. Match and Merge.
  • B2B MARKETING BLOG  |  MONDAY, JANUARY 18, 2010
    [Industry, Information] Wanted! Online newsrooms with remarkable content.
    It turns out that the type of information housed in newsrooms is just the sort that is most helpful for making purchases and sourcing vendors. People don’t want blatent sales materials anymore, so they look for useful, unbiased information in the company’s newsroom.  We do that as a value added service of our PR program.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Industry, Information] The 4 Things Digital Marketers are Missing
    While every situation, website and industry is different, there are four concepts that digital marketers often miss. 1. You have access to search patterns, interactions with advertising, and conversations on social media to help you make informed, data driven decisions about how your customers ARE behaving – not how you think they’ll behave.
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