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  • VOLACCI  |  MONDAY, NOVEMBER 11, 2013
    [Industry, Information] Press Releases Aren’t Your Grandpa’s Marketing Tool
    well-optimized press release, when posted on newspaper and other quality industry websites, will point a number of high-quality links back to your blog, and will likely send along the kind of qualified leads that we’re all hungry for. Boost SEO. At Volacci, we care a lot about SEO, and press releases are great in that respect.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Industry, Information] How to Overcome the 7 Most Crippling Blogging Challenges
    You'll also want to include post previews, categorization by subject matter so readers can easily find more information about the subject matters that interest them, and calls-to-action so you can convert blog readers into leads. Go to your RSS and read your industry's news. This is particularly true for those in a complex industry.
  • MARKETRI  |  THURSDAY, MAY 30, 2013
    [Industry, Information] Five Types of Content Your B2B Firm Should Have on SlideShare
    B2B marketers have caught on to this only recently, prompting industry leaders to christen SlideShare “ the biggest opportunity in B2B content ” and “ the sleeping giant of social media. think part of the problem is that busy professionals simply don’t know where to start or what to share.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 26, 2011
    [Industry, Information] 5 Reasons to Leverage LinkedIn To Increase Your B2B Prospects
    When you provide this information first and foremost, prospects get reinforcement regarding the quality of your products or service. Advanced search capabilities target through keywords, industry, company and relationship to your network. Read your prospect’s LinkedIn profile to find information that can strengthen your bond.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 4, 2013
    [Industry, Information] Just In: The State of Content Marketing in 2014
    Dynamic visuals are a great way to break through the noise and engage your audience, which is why more marketers are turning toward infographics to share information. The study found that the vast majority of B2B marketers are segmenting their content (95%), which is a huge step for content marketers across all industries.
  • WWW.BRAINSHARK.COM  |  THURSDAY, MAY 30, 2013
    [Industry, Information] Are Your Marketing Messages Aligned with Sales Conversations? [Q&A]
    Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community. By Industry. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. May 30, 2013 09:03 AM. Tweet. Disqus.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 8, 2010
    [Industry, Information] Last Years Trash List Can Be This Year’s Treasure
    With that being said, a lot of industries are finally making a comeback and positions are being filled, so your original contacts can change. Sometimes you may not get the results you were looking for, but at least it’s a way to clean up your old campaigns and lists with new relevant information.
  • HUBSPOT  |  MONDAY, AUGUST 5, 2013
    [Industry, Information] Let's Get Personal: Why We Need to Market to Individuals, Not Audiences
    The media and marketing industries have had the luxury of thinking in terms of the masses for decades. At Informerly, we’re big fans of technology that allow us to deliver tailored emails based on things like the types of stories users have been reading, or how frequently they engage with our emails. Technology changed all that.
  • BLOG MY CALLS  |  FRIDAY, JUNE 7, 2013
    [Industry, Information] The Holy Grail of Free Tools for Startups and Optimization Checklist
    We needed information! Well, I wanted to know some specific information that GA didn’t have. Get the information you need from visitors, update your site, and either cancel before the 2 weeks, or their Bronze plan is only $17/month. Pretty much one of the industry leaders. We thought, hmmmmmmm. No money? Or a Scrollmap?
  • B2BMARKETINGSMARTS  |  THURSDAY, OCTOBER 21, 2010
    [Industry, Information] Four ways to keep your B2B marketing Web site from turning away customers.
    This informative paper focuses on consumer Web site and ecommerce. Here are the first four questions this paper asks, revised for B2B marketers: Can prospects find the information they want? Can prospects find the information they want? This requires navigation labeled by title, industry, industry issues, or pain points.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 21, 2011
    [Industry, Information] Eight Factors to Consider When (Re)Launching a Business Blog
    Informative? Though these will likely evolve over time, it’s best to think about at least the obvious subjects for your company and industry up front. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web.
  • STORIES THAT SELL  |  MONDAY, FEBRUARY 13, 2012
    [Industry, Information] Chasebuzz Site Features 2000+ ICT Success Stories
    For ICT (information and communications technology) buyers, it's now possible. Decision-makers can search by keyword, vendor company, ICT solution, industry, customer size and deployment country, allowing them to truly drill down to find organizations like theirs. " said Goran Kalanj, managing director at Serengeti.
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 24, 2011
    [Industry, Information] One great B2B marketing reminder and one new trend.
    The San Diego Software Industry Council sent me an invite to a Saturday-morning workshop focused on discovering how customers think and incorporating that knowledge into customer-focused Web-based applications. ???????Great Reminder. This isn’t a new B2B marketing thought. It sounds like a great event. YES, YES YES. New Trend.
  • BLOG MY CALLS  |  THURSDAY, AUGUST 16, 2012
    [Industry, Information] Did Google Ruin Search Engine Call Tracking?
    The industry coined the term Dynamic Number Insertion (DNI) or Dynamic Number Replacement (DNR). This session ID, along with referring source and keyword information, are passed to the call tracking provider's application similar to Google Analytics. That information is quickly becoming unavailable. So how does DNI work?
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JULY 7, 2006
    [Industry, Information] B2B Lead Generation Blog: Closed Loop Feedback: The Missing Lead Generation Huddle
    define closed-loop feedback as the principle of eliciting a continuous flow of pertinent information from the sales team that tracks each qualified lead from start to end, whether to sales close or to rejection. Should there be a special focus on individual sales people or industries? It works wonders! Further follow-up?
  • E-LIGN  |  WEDNESDAY, JULY 17, 2013
    [Industry, Information] 5 Reasons Business Owners Should Tweet
    The foremost tier of advertising is, of course, brand recognition: The ability to keep clients engaged by informing them that you are still in business and are still valued in your niche. 'For many business owners, the pressure to network via social media can simply feel like one more headache within the daily grind. Branding. Feedback.
  • THE POINT  |  THURSDAY, APRIL 19, 2012
    [Industry, Information] How Big is Too Big? One Email Offer That’s Tough to Ignore.
    So kudos to the marketers at CallidusCloud for not succumbing to the temptation of explaining how their technology can help companies attain the very same industry standards that the report describes. Every ounce of copy is dedicated to selling the value of the content on offer, in this case: an analyst report from the Aberdeen Group.
  • B2B IDEAS @ WORK  |  MONDAY, AUGUST 29, 2011
    [Industry, Information] Social Media Minute: Social Bookmarking for B2B Marketing
    There are obvious benefits for B2B marketers to of organize and share useful information with social bookmarking: Helps market your company with regular placements of quality content. Opens the door to connect with others in similar industries. Your colleague emails you a link to “…an interesting article.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 16, 2013
    [Industry, Information] Why Every Business Should Have a Blog
    No matter what your industry, chances are there is something interesting you can write about and share with an online audience. Use your business blog to keep customers up to date on industry news, news about your products and services, or support information. Become a leader in your industry. Photo credit: inju).
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Industry, Information] 6 Fantastic Landing Page Examples You'll Want to Copy
    And because there''s no one "right" way of doing a landing page, you need to check out examples from lots of different industries for different stages of the buying process. The headline is straightforward and the description of the ebook informs viewers of the specific value they will get by downloading their ebook. 1) Muck Rack.
  • VIEWPOINT  |  THURSDAY, JUNE 28, 2012
    [Industry, Information] PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups
    This implies a continuous dialog or conversation helping to guide that buyer to the right educational and information resources. Today and for the future, tech is a 5% to 6% growth industry. My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies. don’t want to be sold to.’”
  • LEADSLOTH  |  TUESDAY, OCTOBER 26, 2010
    [Industry, Information] Guest Post: Best Practices in Marketing Automation
    Segment your database by demographics, such as: industry, job titles, or product/service interest shown. For more information on lead management or best practices, visit www.leadlife.com , call 1-800-680-6292 or email info@leadlife.com. By: Lisa J. Cramer, President & Co-Founder, LeadLife Solutions. Is the lead dead?
  • HUBSPOT  |  WEDNESDAY, MARCH 7, 2012
    [Industry, Information] 9 Questions You MUST Ask Before Hiring a Freelance Blogger
    If you're met with vague or generic answers, or they don't ask intelligent follow-up questions that help narrow down their focus, they might be a generalist that isn't specialized in your industry or blog writing, specifically. About what industries do you write? So how do you get it right the first time? The Basics. The Deal-Breakers.
  • HUBSPOT  |  MONDAY, APRIL 11, 2011
    [Industry, Information] Top Incentives for Driving Email Subscribers [Marketing Cast]
    “What they are looking for is interesting and valuable information that helps them,” he adds. People will sign up to receive your emails (or stay on your email list) because you offer them information that prepares them to make better decisions, educates them or entertains them. What Are People Looking For?
  • HUBSPOT  |  TUESDAY, NOVEMBER 27, 2012
    [Industry, Information] 7 Critical Things Every Lead Nurturing Email Needs to Communicate
    These leads are people in your marketing database who you already have some information about, most likely collected from a lead-capture form that they filled out. Well number one, people like to know they’re not just providing you with information about themselves for no reason. If you don’t already know this information, ask for it!
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Industry, Information] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    People use LinkedIn to learn more about their industry and keep in touch with professional connections. Think of Facebook as your best friend, dressed-down and ready to party at a rock concert, while LinkedIn is your potential future business partner, suited up and ready to learn about industry success at a business expo. Don't fret!
  • B2B VOICES  |  THURSDAY, MARCH 14, 2013
    [Industry, Information] The Future of Social Media is Not Digital
    That is a topic I personally follow regularly, and right now, I’m interested in content aggregation, especially in light of yesterday’s Google Reader news, and how individuals wade through the endless streams of information and vertical communities that help focus conversations. Tuning into your industry. Maybe. Maybe not.
  • MARKETRI  |  WEDNESDAY, MARCH 14, 2012
    [Industry, Information] 4 Surprisingly Easy Ways to Generate Awesome B2B Content
    Document: Attending a tradeshow, conference, or other industry event? What are the upcoming important things that will impact your industry? Interview: Interviewing industry experts is a great way to learn more about a new topic and also provides an excellent opportunity for generating content. ” Creating a Content Matrix.
  • WRITTENT  |  TUESDAY, APRIL 23, 2013
    [Industry, Information] 20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing
    Your social media content strategy should include a balance of your best blog articles, offers, and industry-related news. However, these insights include information on follower demographics, to help you ensure you’re reaching the right audience. Company Pages. Invest in Banner Images. Optimize Your Products & Services Tab.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 5, 2013
    [Industry, Information] This Old Website – 7 Unfortunate Realities
    notion, it should be noted, I only barely understood myself since websites were a brand new thing and I’d only seen them at the agency’s office since we didn’t have stuff like the Internet in the financial services industry. We dreamt of being the “destination site” for our industries. I left soon after. Even the ones you forgot about.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 22, 2010
    [Industry, Information] Creativity… a Sales Thing!
    See our Press Release below: Acumen Management Group President Cited by Two Leading Sales Industry’s Online Organizations for Social Media Savvy and Blog Excellence.  . The article describes the blogs it recognizes as “informative, detailed, and engaging sales blogs written by professionals in the industry.”. The good news?
  • FATHOM  |  TUESDAY, FEBRUARY 25, 2014
    [Industry, Information] 10 Tips to Maximize ROI at Manufacturing Tradeshows
    While many industries have moved away from spending money on setting up booths, many manufacturers continue to tout tradeshows as an effective way to get out their brand name, showcase new products, nurture relationships with existing customers, and build relations with new prospects. If you will demonstrate new products. 4: Blog!
  • HUBSPOT  |  FRIDAY, APRIL 15, 2011
    [Industry, Information] 3 Unique Ways to Gain Trust on Landing Pages
    Below are three different ways you can establish a greater sense of trust while working to eliminate any fears your visitors might have in giving up their information. Some may be industry related or general such as the Better Business Bureau. Add Customer Testimonials. Use Trust Symbols. Include Your Privacy Policy.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Industry, Information] The 4 Things Digital Marketers are Missing
    While every situation, website and industry is different, there are four concepts that digital marketers often miss. You have access to search patterns, interactions with advertising, and conversations on social media to help you make informed, data driven decisions about how your customers ARE behaving – not how you think they’ll behave.
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 29, 2008
    [Industry, Information] Exeros: A Viral Contest Leads to the Creation of a University
    Denise's creative marketing techniques got the word out about the Exeros product and lead to an even larger initiative that established them as a thought leader in their industry. As a small company with a revolutionary product in the master data management (MDM) industry, they had to get the word out and build awareness of their product.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Industry, Information] After an Event: How to Connect and Follow up on Email + Social
    If someone you met at an event asked for information on a certain product or service that you offer (or handed you a business card), don’t automatically add them to your email list. Share information about the event directly. Now what? The Welcome Message. Consider a show discount or offer. Segment your new list.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 22, 2011
    [Industry, Information] Robert Egger On Why Nonprofits Need To Re-Think Marketing
    Egger is the author of Begging for Change: The Dollars and Sense of Making Nonprofits Responsive, Efficient, and Rewarding for All and a frequent speaker on the nonprofit industry. How do you think your colleagues in the industry and the world at large receive your ideas on nonprofit management? by Jesse Noyes | Tweet this. love it.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Industry, Information] The ABCs of Content Marketing: A Glossary of Terms
    Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Tip: Factbrowser is a great tool to find industry-specific data for your content. keyword -- or keyword phrase -- is what a search engine user inputs when looking for information.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 22, 2013
    [Industry, Information] Sales Training Data: Persistence Makes the Sale 12.6x More Likely
    LogMyCalls recorded and scored 4400 phone calls in industries where an inbound call is considered a GREAT lead. In this case the calls were in the hotel industry. Of course, depending on the industry, the desired outcome might be a booked appointment, a booked room, or an over-the-phone purchase. The Methods of the Study.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 24, 2012
    [Industry, Information] #Outboundprospecting with Sales Intelligence
    Most reps build their lists based on company size, industry, title, and geographical location. The information reps need to know to diagnose a deal is out there. Don’t waste time asking a prospect about key initiatives and industries of focus. Unlike many predators, a coyote practices a unique set of diverse hunting tactics.
  • WWW.BRAINSHARK.COM  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Industry, Information] 3 Free Keyword Research Tools for Video SEO
    That being said, this information can still be incredibly valuable for video SEO. Information like this is particularly important when using embedded videos to raise the SEO value of your company webpages. You can also use this information to combine tools. By Industry. Ideas Blog. Entire Site. Search. Ubersuggest. Tampa.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 29, 2012
    [Industry, Information] Just Because You Wrote a Book It Does Not Make You a Sales Expert
    Similar to how Seth Godin said “If you wait until there is another case study in your industry, you will be too late” if you wait for someone to write a book about how the sales process is changing, you are probably too late. Knowledge of Your Marketplace What works in one marketplace or industry may not work in another.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 6, 2013
    [Industry, Information] Making the Case for Blogging in B2B Content Marketing
    But whatever format your organization chooses to move forward with, you need to make sure that it educates your audience and positions you as the thought leader in your industry. Speaking authoritatively on topics that are important to your industry will spotlight your firm’s expertise and present you as the thought leader.
  • ENGAGE  |  FRIDAY, APRIL 15, 2011
    [Industry, Information] 3 Simple Social Media Lessons from the Bronx Zoo Cobra
    The backstory : On March 26, 2011, the Bronx Zoo informed the public that their reptile house was closed after a venomous adolescent Egyptian cobra was discovered missing from its off-exhibit enclosure on March 25. T here’s a reason the phrase “corporate stiff” exists. And on our Twitter accounts it shows. But where to learn from?
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 9, 2013
    [Industry, Information] The Six Keys to Small Business Social Media Marketing Success on Facebook
    They initially posted random information and advertising links for ProfileTree on roughly a weekly basis. At the time of their research, Facebook definitely favored direct upload, and even reduced the picture size of images posted through a separate tool ( read this article for an update on the situation and more background information ).
  • CRIMSON MARKETING  |  THURSDAY, JUNE 6, 2013
    [Industry, Information] 2013 Digital Trends: 10 Things You Need To Know
    6: information where you are. Where are conversations happening related to your industry? 'Everything changes. You either change along with it or you get left behind. Here Here are 10 digital trends to pay close attention to for    the remainder of this year: #1: m-commerce. 2: data. 3: apps. 4: social media. 5: increased usage.
  • SALES CHALLENGER  |  MONDAY, JUNE 30, 2014
    [Industry, Information] 3 Ways to Segment Customers
    To that end, we’ve boiled down three basic methodologies (that seem to be the most widely used and also the most actionable): Industry/Firmographic. Let’s dive in to each starting with industry/firmographic. 'Navigating customer segmentation is like reading those Choose Your Own Adventure books written in the 80s/90s. Customer Tiering.
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Industry, Information] Setting Uncomfortable Content Marketing Goals: Now
    completely disagree with marketing experts and consultants who say it’s not necessary to be the leading information provider for your industry. If you are not striving to be the go-to resource for your industry niche, you are settling for the comfortable , whatever that means to you in goal-setting terms. m calling bull on that.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 9, 2011
    [Industry, Information] 5 Ways to Make Your Customers Love You
    Creating readily available whitepapers, having content newsletters, and making informational webinars available to your audience can further help you distribute your content to the right people. You’re the industry expert, so providing your additional expertise to a competitor’s customer could very much help you in the long run.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [Industry, Information] Treehouse Interactive Refines Its Features and Targets Larger Firms
    The greatest divergence from industry norms is Treehouse contacts always enter campaigns by completing a form. Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. This might foreshadow attrition problems at other vendors. Here's an update. form integration.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 28, 2010
    [Industry, Information] Thrifty in Words
    Sometimes too much information is simply too much leaving you with nothing but a diluted message. Because of this industry training what we got was a few decades of some of the world’s most technically accurate yet boring writing. know how much breathing space I have with the topic as I inform and educate my audience.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 14, 2014
    [Industry, Information] How Northwood Construction Became a Local Hero
    Armed with this knowledge, we helped Northwood develop educational content including: A Northwood blog targeting homeowners in northern Virginia, providing regular, relevant information on remodeling, aging-in-place, managing cost, and caring for homes. Northwood Construction, for example, is a home remodeling firm based in northern Virginia.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 30, 2012
    [Industry, Information] Sales Prospecting Perspective Weekly Recap - Week of November 26, 2012
    Chris has a lot of experience with the Inside Sales industry and provided some great insight with his post 3 Skills That Transcend Sales Titles. Thanks for reading this week's recap and we hope to have some more great, informative and insightful posts for you next week. Now, on to this week's recap. Monday, November 26, 2012.
  • MARKETING INTERACTIONS  |  TUESDAY, AUGUST 25, 2009
    [Industry, Information] How to Use Existing Content in B2B Demand Generation Programs
    e.g. lead database, referrals, social communities, industry portals, events, etc.). What do they need to know to make an informed decision? Many of my clients don't have content suited for all stages of the buying process. Some of them have lots of content, but are stumped about how to use it effectively. Show how you can help.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Industry, Information] Social Media Marketing Automation Dos and Don’ts
    Instead, share as much client or industry-related content as possible, repost photos people Instagram of your products, and engage with individuals as authentically as possible. You can also schedule tweets for information about a big launch or promotion. Automation is not a solution for all of your social media needs.
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 16, 2010
    [Industry, Information] Mobile Internet – If not now, when?
    My reluctance to take the stage wasn't so much the fear of defeat, it was more a response to the depressing realisation that the B2B industry is catastrophically unable to respond quickly to game-changing shifts in market development. Your customers use their mobile devices to access and request information online. politely declined.
  • WRITTENT  |  MONDAY, JULY 28, 2014
    [Industry, Information] 17 Must-Know Conversion Copywriting Hacks
    Make your copy concise and scannable , with the most important information highlighted at the beginning and end of your content. With so much information constantly at their fingertips, readers are getting smarter all the time. 'Image source. Growing your readership is desirable, but it’s not enough. Make it Rhyme. Yes, really. Repeat.
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Industry, Information] 16 Ways to Simplify Your Prospects' Decision-Making Process
    6) Don't Hide Your Pricing Information. Any time I come across a website with no pricing information, I start to think that something is fishy. Don't withhold your pricing information. 7) Provide Product Guides (About Your Product and Your Industry). 16 Ways to Simplify Your Prospects' Decision-Making Process. WIIFM?).
  • HUBSPOT  |  MONDAY, JANUARY 2, 2012
    [Industry, Information] 8 Reasons You'll Get Buried Alive Without Quality Content
    We asked some industry influencers how they thought companies will get found online in 2012. This means that not only will questions be answered faster, but also that the answers will come from Google itself as it pulls the information from sites. And if it's great quality, they'll know who to go to for more information. hours.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 29, 2014
    [Industry, Information] 6 Tips for Managing a B2B Crisis Using Social Media
    'Every B2B company, regardless of size and industry, will encounter the occasional crisis. Keep the Information Flowing. Keep the information flowing, and strive to provide meaningful social media updates according to the schedule and on the platforms that you have established. Develop a Strategy. Document your plan.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 31, 2012
    [Industry, Information] The Opportunity Social Media Offers Manufacturers
    The manufacturing industry has been somewhat slow to accept social media as a marketing tool. They’re also a great avenue for sharing company information and providing industry knowledge. LinkedIn can also be a great place to demonstrate industry expertise by participating in relevant community discussions.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 4, 2009
    [Industry, Information] Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit
    Ideally, you'd would want to hire someone who has experience in your particular industry, whether it is technology, health care, etc. You want someone who understands your target audience and the nuances of your industry, such as messaging, issues and acronyms. They also can use this information when creating future materials.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 4, 2009
    [Industry, Information] Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit
    Ideally, you'd would want to hire someone who has experience in your particular industry, whether it is technology, health care, etc. You want someone who understands your target audience and the nuances of your industry, such as messaging, issues and acronyms. They also can use this information when creating future materials.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 13, 2012
    [Industry, Information] 5 Ways To Use Data Insight In Marketing Strategies
    Information is power, and according to the latest research, the companies that use this wisdom to run their business, are flourishing. Online marketing is also experiencing huge shifts in relevance with content and data coming to the forefront of industry forces. Today many changes are taking place in content marketing.
  • B2B IDEAS @ WORK  |  TUESDAY, AUGUST 16, 2011
    [Industry, Information] A B2B Marketing Pro with Ink in His Blood Speaks Out
    Here’s some of what I said: Although some printing businesses that are alive today won’t be next year, the industry is no more challenged than most. They need to develop a database and create content that will engage their audience with helpful, customized information – not hard-sell or hype. What do you think?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Industry, Information] The Evolution of a Marketer
    It also was a time of new ideas and innovations in the industry, leading towards a new era of marketing. In order to attract prospects and generate leads , today’s marketers must inform and educate buyers with relevant, compelling messages that include e-mail, social, mobile and innovative content. Selling a product, plain and simple.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, APRIL 12, 2011
    [Industry, Information] If I get you on the cover of Forbes Magazine…
    Nearly everyone understands why positive media exposure is a good thing; it provides current and prospective clients with some comfort that they are making a smart, informed decision. …what will you do with that exposure? They typically respond, “Isn’t just being there in Forbes (or wherever) the goal?”.
  • WRITESPARK  |  TUESDAY, JULY 10, 2012
    [Industry, Information] Case Studies: Does Your Team Know What Makes a Good Success Story?
    Most likely, just a customer name and contact details, with little if any information on the story itself. Example answers: It's a well known company, the customer is in a target industry or market segment or has an interesting product application. One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract.
  • CLIENT BRIDGE  |  THURSDAY, APRIL 26, 2012
    [Industry, Information] Website Elements that Hamper Inbound Marketing
    A "Contact Us" Form Instead of Contact Information A "Contact Us" module is vague and generic, and should never be the only means of communication between you and your customers. Unintelligible "About Us" Page Make sure you're writing in a language that non-experts and others outside your industry can understand. Avoid business babble.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 12, 2011
    [Industry, Information] Site Navigation: The Foundation for Results-Driven SEO
    See my keyword research articles for more information on researching and choosing keywords.). That top-level products/services page would then describe your main categories of products/services with a short summary of each of them, and link to the deeper pages that provide more information. Tweet August, 2011. Published by Dianna Huff.
  • HUBSPOT  |  THURSDAY, JUNE 3, 2010
    [Industry, Information] Must Watch: 12 Awesome Social Media Tutorials
    Even if you don't yet have a twitter account, do a quick Twitter search for an industry related topic or interest and you'll be supprised at what you find. For more information on the Facebook Like Button, visit developers.facebook.com. Twitter Search in Plain English The good people at Common Craft put together some awesome videos.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 20, 2014
    [Industry, Information] The True Detective Approach to Content Marketing
    Here’s our short list of ideas: Send a team of journalists to cover an industry event with photo, video, and/or audio footage. Create a sense of urgency by telling readers that the information you are providing can only be used within a short time frame” ( Technorati ). More specifically, Rust Cohle (i.e., It applies, it does!
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 19, 2011
    [Industry, Information] The 25 Best Social Media Books of 2011
    How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, … and Grind Your Competition into the Dirt  by Jeffrey Gitomer. Time flies so fast and 2012 is just around the corner, so it’s time to reveal my picks for best books of 2011. Engage! The Thomas.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 12, 2013
    [Industry, Information] Are You Ready to Talk to theTrade Media?
    Your knowledge about your business, your niche and your industry is a great asset to your company and that knowledge is often sought after by industry media. Use layman’s terms – You don’t want to use company or industry jargon that might confuse the reader or sound too complicated. What do you want to accomplish?
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 3, 2010
    [Industry, Information] Ways to Market your Non-Fiction Book Without Breaking the Bank
    The publishing industry is in bad shape right now. With a good reviewer, you could be getting valuable information that will only make your next book more effective. Create a workshop where your book is used as the text If you are versed in training, put a workshop together which outlines your techniques and information.
  • VIDYARD  |  MONDAY, NOVEMBER 11, 2013
    [Industry, Information] The Future of Video Marketing: My Top 10 Predictions
    This can be both good and bad depending on your overall video strategy, branding, and your industry. Inform the media of an event. Video marketing platforms can help  with detailed, accurate information about your video assets and soon every marketer will consolidate their video analytics with marketing automation and CRM data.
  • SYNECORE  |  MONDAY, JUNE 16, 2014
    [Industry, Information] 6 Reasons to Get Consistent With Your Content Strategy
    The purpose of an editorial calendar is to build a publishing schedule over the upcoming week or month that strictly focuses on the information you need for content production, ranging from content topic themes to publish dates. By planning ahead, you can include featured guest posts that vary by subject matter and industry leader.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Industry, Information] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content.
  • E-LIGN  |  MONDAY, AUGUST 12, 2013
    [Industry, Information] Inbound Marketing: Where do I start?
    professional design is important to convey industry experience and a high level of quality. search function that allows customers to find specific information about a product or service. Friendly call-to-actions that encourage a visitor to download or view more information. That is exactly what inbound marketing does. Summary.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Industry, Information] If Your Writing Sucks, So Will Your Content
    It’s a problem that continually challenges Google to show the most relevant information, but it goes much deeper than that. Take everything you learned from there and keep it in the back of your mind as you revisit your industry and your customer’s needs. I agree 100%. Writing sucks, and it’s hard. But that’s just part of the puzzle.
  • LEAD VIEWS  |  MONDAY, JANUARY 30, 2012
    [Industry, Information] The Art and Science of E-Mail Marketing for Small Businesses
    Know that people click on a call-to-action because they want additional information about what they clicked on, what your prospect is interested in. Not general information about your company. Depending on the industry a 30% open rate and a 10% click rate are considered excellent results. Easy on the graphics!
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 23, 2011
    [Industry, Information] Thought Leadership Interview #11 – Jeff Chamberlain of Aprimo
    Content is still king, meaning what will generate leads is getting relevant information and offers in front of  buyers at the right time and in the right place.  It’s recognition that buyers are researching and scouring the internet for information and intelligence prior to contacting vendors. I’m excited about this interview.
  • VOLACCI  |  TUESDAY, JUNE 25, 2013
    [Industry, Information] Social Media and Lead Generation: Choose Wisely
    While those networks are incredibly important and shouldn''t go unattended, there are also a number of social networks dedicated to certain interest areas and industries that provide a wealth of opportunities.  . With that information, create buyer personas. . 'Social media is a trend that''s not going away. Who is he (or she)?
  • VIDYARD  |  THURSDAY, SEPTEMBER 26, 2013
    [Industry, Information] What Bill Nye the Science Guy can Teach us About Content Marketing
    For example, you could aim to be approached by top blogs in your industry to write contributing articles, or aim to see your content shared socially by a particular set of influencers. Informative, friendly, approachable, and without a sense of superiority. Bill Nye’s Content Rules. Have a defined purpose. just like Bill Nye?
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 3, 2013
    [Industry, Information] 5 Tips On Finding Your Next Customer
    By constantly sharing information, you will demonstrate that you are aware of the trends in your industry, connected to other important minds within that industry, and contributing new ideas to the conversation. This perception needs to change. For many small business owners, social media is still largely an unknown quantity.
  • TOMORROW PEOPLE  |  THURSDAY, OCTOBER 4, 2012
    [Industry, Information] The Death of Magazine Advertising [FLIPBOOK]
    An industry in the decline. This newfound availability of information has had an adverse effect on print media in general, particularly with the advent of tablets such as the iPad. There was a time when you'd go to the newsagent, buy a magazine and then search page after page of ads in the hope of some content. Things have changed.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 29, 2012
    [Industry, Information] Decorum Byte: Don’t be Negative; Practice Positive PR2.0
    in a competitive, regulated industry and sector. business decision-makers), and Twitter and Google+ for sharing information with the media, having social-media-related conversations with many of the social influencers I have met, and general local and global eminence building.” If anything, it enhances this PR2.0 a proactive PR2.0
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Industry, Information] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    ” While organizations realize the critical impact of providing content to enable and progress the buyer along the journey, the real value in content is in allowing your audiences to learn about topics and strategies that are focused on their specific business objectives, industries, and even their line of business. This isn’t new.
  • MEASURABLE MARKETING  |  MONDAY, SEPTEMBER 20, 2010
    [Industry, Information] 9 B2B Social Media Errors to Understand Before Jumping in
    Whether or not this information works to promote your overall business strategy. Your followers are looking for content that educates and informs them on a wide variety of industry data. Most businesses either already are, or are thinking about, taking part in social media. You didn’t do your background research!
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [Industry, Information] What's the Deal With This Whole 'Context Marketing' Thing?
    For a while now, the industry has been leading up to the next phase of marketing that is finally here in full swing -- context marketing. The marketing champs in every industry are the ones who are leveraging context about their audience, leads, and customers in their marketing. What next? What Is Context Marketing? Win-win!
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 9, 2013
    [Industry, Information] Visible Expert Profile: Charles H. Green
    'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. The book that eventually emerged from this period was The Trusted Advisor , co-written with industry peers David Maister and Robert Galford.
  • BLOG MY CALLS  |  FRIDAY, APRIL 19, 2013
    [Industry, Information] Research from Yext Webinar: 43% of Local Businesses Have Missing or Incomplete Addresses
    During the webinar on Wednesday they unleashed incredibly interesting local search information. In some industries like hospitality and insurance the number is even higher. In the insurance industry the number is 64%. 'On Wednesday we hosted a webinar with NYC-based Yext. These local listings are critical for local search.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Industry, Information] The History of SEO, and a Glimpse Into Its Future [SlideShare]
    Search engines have changed how we discover information. No longer are we waiting to stumble on an ad to realise we need something -- we''re actively seeking out information online about products and services we want to buy. What language do they use to search for information that’s relevant to your products or services?
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Industry, Information] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Noting that the “trend in digital information sharing (on social networks) is still a huge challenge for many companies,” Rick van Boekel advises marketers to develop a strategy, stay involved (or stay away), and integrate efforts among other guidance for marketing success in social media. How can an brand establish trust online?
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 10, 2009
    [Industry, Information] ClickInsights: 3 important components that will make a great case study
    In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. All case studies are not created equally.
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Industry, Information] Some Interesting Reactions to the Q1 Conversation Analytics Infographic
    This infographic contains data from dozens of industries and a variety of sectors. Perhaps I didn''t clearly explain what the infographic was, how we extracted the information and what it meant. 'Early last week we released an infographic that details high level data from millions of call segments we analyzed in Q1. got one.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 9, 2012
    [Industry, Information] Add Social Media to Your Outbound Efforts
    typical target list will contain companies that fit a target profile because of their size or industry. Traditional data will help you find basic contact information for prospects: names, titles, email addresses, Twitter handles, etc. Social intelligence tends to contain much more useful information. Find Out More about Them.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Industry, Information] Getting Started with Lead Nurturing
    Your visitors may just be window-shopping, information gathering, testing the waters. At its most basic, lead nurturing means marketing mindfully to these visitors who aren’t yet ready to make a purchase, keeping their attention engaged through relevant information — but not browbeating them with off-target or off-putting appeals.
  • B2B MARKETING TRACTION  |  WEDNESDAY, FEBRUARY 3, 2010
    [Industry, Information] How to Use Google for Market Research
    In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. Tweet. We need to participate consistently (with discipline !) and we need to provide consistent brand images and messaging. Setting up Google Alerts is easy.
  • B2B MARKETING TRACTION  |  WEDNESDAY, FEBRUARY 3, 2010
    [Industry, Information] How to Use Google for Market Research
    In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. Tweet. We need to participate consistently (with discipline !) and we need to provide consistent brand images and messaging. Setting up Google Alerts is easy.
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