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  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Industry, Information] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    handy way to supplement your email contact list with information about those prospects from the most popular social networks. Discover what information is available about a potential future boss or employee. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Create video emails?
  • LEADERSHIP  |  FRIDAY, DECEMBER 11, 2015
    [Industry, Information] Interesting Infographics: 11 Ways to Drive Sales With Content Marketing
    Offer users a chance to access exclusive related content through submitting a few pieces of information. Leverage Industry Experts. Work on building relationships with industry influencers by providing value. Adding links and informational offers at the end of an interesting blog post is one great way to pull leads.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Industry, Information] New to Marketing Automation? Your First 5 Moves
    Author: Stephanie Yung First, the facts: marketing experts, analysts, and hands-on practitioners have now embraced marketing automation across industries. Every response (or lack of thereof) to your database will give you valuable information. Take advantage of any consulting hours your vendor offers, and get the information you need.
  • MARKETING ACTION  |  MONDAY, MARCH 10, 2014
    [Industry, Information] 5 Reasons Why Email List Hygiene Is a Serious Marketing Priority
    List cleaning has become a standard practice today for marketers and is a reflection of how our industry has evolved over the last decade. Their contact information is incredibly valuable to your business because it could result in a converted lead or sale. Tactics that worked three to five years ago don’t necessarily work today.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Industry, Information] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    Another distinct advantage to sitelinks is that the sitelinks extension takes up more space on the page, both on desktop and mobile versions.  In the B2B industry in particular, this is a substantial benefit. There are a number of ways B2B companies can make their advertisements more effective. Sitelink Requirements. Benefits of Sitelinks.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Industry, Information] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    Best Practices for [Insert Industry/Topic]. An Introduction to [Insert Industry/Topic]. Common Questions About [Insert Industry/Topic] Answered. X [Insert Industry/Topic] Statistics For Better Decision Making. Learn From The Best: X [Insert Industry/Topic] Experts Share Insights. my dad. Well, sort of. Fret not.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 6, 2016
    [Industry, Information] How To Get the Most Out of AdWords Expanded Text Ads
    This gives you a lot more options on where and how to display important keywords, calls to actions, and information. So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. One Size Fits All Ad Formats.
  • ACT-ON  |  THURSDAY, DECEMBER 31, 2015
    [Industry, Information] From 0 to 21.5 Million Visitors in 8 Years: 4 Lessons on Content Marketing
    The first change that you can implement in your company relating to content marketing to understand that you and your team, are 100 more times familiar with the issues in your particular industry, solely based on the fact that you are working all day in it. Let me be clear: There is nothing wrong with blogs. You are the expert. In conclusion.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 25, 2014
    [Industry, Information] 18 Expert Guides to Using Google+ for Business
    If you’re regularly posting on topics relevant to your industry and your Google+ site shows consistent updated content, then your Google+ page — and articles you’ve posted that are relevant to someone’s search — are much more likely to appear in that space.” making it a critical component in an overall web visibility strategy. Dustin W.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Industry, Information] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    As an example, think about a B2B manufacturer of insulation material for the construction industry. On top of that, a customer service mobile app can be used to capture and exchange various types of additional relevant information from and to the customer. good example is the car insurance industry. We’re open until 6PM!”.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Industry, Information] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). Which emerging platforms are essential (or even worth investigating)? Between large and small businesses?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Industry, Information] Your social media strategy plan: Where do you START?
    Information eco-system Only now are we beginning to look at the actual platforms we need to populate — where will we post our rich content, where will we engage? When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. You need rich content.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Industry, Information] 6 Jobs the Best Social Media Managers Actually Do
    They need to know what people are saying, what''s changing on social networks and in the industry, and be able to react and respond accordingly. successful social media manager will be able to find new opportunities for the company by keeping a pulse on the industry. Years after the first "Can we measure the ROI of social media?"
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Industry, Information] 5 Steps to Amplify Your Paid Social Campaigns
    For instance, if your goal is to acquire more leads, you will probably want to share whitepapers or other gated content that people will need to fill out a form for so you can collect lead information. Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. billion worldwide. Define Your Goals.
  • B2B MARKETING TRACTION  |  TUESDAY, MARCH 13, 2012
    [Industry, Information] How to Blog: What Do I Write About?
    encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Industry news – has legislation that affects your customers changed? Blog about industry happenings and position yourself as a leader in the industry. Contact New Incite today.
  • HUBSPOT  |  FRIDAY, JANUARY 8, 2016
    [Industry, Information] How to Implement Dynamic Pricing without Sacrificing Margins or Customers
    Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. The industry bests will collect as much raw data as possible, set up data cleansing, and then feed the "pure" data to their algorithms for optimization. 2) Test Your Prices.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 27, 2014
    [Industry, Information] Six Arguments Against Content Shock
    You have to execute on many fronts to cut through the world’s information density and be discovered. The increased economic pressures caused by overwhelming information density will exacerbate this challenge for some businesses. 2. Today, I am going to address some of the primary responses to my recent post on Content Shock.
  • HINGE MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Industry, Information] Rethinking Referral Marketing: Build Out Your Visibility
    You’ve developed a referral marketing strategy through research and implemented it with high-quality educational content, savvy online networking, participation in industry events, and more. In today's information-saturated world, you can’t simply create content and send it out like a message in a bottle. Referrals
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 5, 2015
    [Industry, Information] 5 Smart Ways to Build B2B Thought Leadership with Content Marketing
    This is what real thought leadership is about &mdash knowing your topic extremely well and pushing out informed, creative content. 2. You’ve got to spend ample time getting to know your B2B buyers’ pain points, by speaking with end users, reading relevant content, and attending industry events. Wrong. Authenticity Is key.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Industry, Information] How Much Is Your Time Worth?
    Our Concierge Service is the most comprehensive content marketing program offered to the staffing industry. Just contact your Marketing Advisor more information. Take a minute to think about this question.how much is your time worth? If you had to figure out YOUR hourly rate what would it be? Where does marketing fall on that list?
  • MARKETING ACTION  |  FRIDAY, MARCH 29, 2013
    [Industry, Information] How to Get Started With B2B Marketing Metrics
    According to a study by DemandGen Report , 40 percent of CEOs are tracking their marketing teams’ impact on revenue, and using that information to determine budgets and other marketing plans. To get an idea of your momentum, you should be comparing your metrics to industry averages, your competitors’ numbers, and/or your own historical data.
  • SNAPAPP  |  TUESDAY, FEBRUARY 16, 2016
    [Industry, Information] Creating Content That Resonates
    Because the  content crush  is making it a requirement for success in our industry. What do you know about your audience that you can use to inform what you’re writing or how you write it? . It offers 9 things you should know about your buyer and how to gather that information.  . This is my jam!” . Dumb Ways to Die. Be helpful.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Industry, Information] 10 Posts That Re-Energize Your B2B Blog
    Also include the word Update in bold in places where you have added new information. To make sure current readers know this post has been updated, write a new short post highlighting some of the new information, and provide a link to the old post. As you write about industry topics, details about those topics change.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Industry, Information] The Evolution of the Sales Role
    As a result, marketing analytics have taken the front seat in driving sales, opening up a whole new industry of firms offering to find niches for their customer’s product or service, to build and develop online content, and to manage existing consumer bases. In the age of the tweeting refrigerator , salespeople are transitioning.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, APRIL 1, 2011
    [Industry, Information] March 2011 Release – New Company Profile Design, Prospect List Sorting, and seamless export to Microsoft Dynamics CRM
    Starting at the top you will see a nice clean layout that allows you to easily scan basic sales data (such as industry, revenue, employees, address, etc) so that you can quickly qualify a new lead or get up to speed on an existing account. We are happy to announce our March 2011 release. Enjoy! Company List Sorting. selling triggers ).
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 9, 2011
    [Industry, Information] The 2 questions on every buyer’s mind
    Assuming that you’ve done the necessary research to understand your target audience, that change can be on a personal, organizational, or industry level. At any moment in time, C-level executives are looking for answers to two questions: What should I be doing right now? What should I be preparing to do in the future? Practical.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Industry, Information] Savvy Speaks: Savvy "Dont's"
    What you ended up getting was information that was distracting and amatuerish. As we've talked about before on the Savvy blog, it's a huge mistake to get wrapped up in your industry and product jargon. Every once in awhile one of the Savvy Sisters runs accross something that makes her say "huh?" Stephanie. Michele.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Industry, Information] 3 Key Takeaways from Social Media Marketing World
    Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. Content is King, and Engagement is Queen. Provide the good, the bad, and the ugly.
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2011
    [Industry, Information] 10 Ways to Never Run Out of Blog Ideas Again
    Read Industry News: Because news is always, well, new, industry news sources are definitely a blogger's friend. Subscribe to a bunch of blogs and websites that cover news related to your industry, and scan the news every time you're suffering from blogger's block. 10 Inspirational Ways to Brainstorm Blogging Ideas. 1. Wrong.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JUNE 15, 2011
    [Industry, Information] Does Your B2B Sales Team Dominate LinkedIn?
    If your sales team not only participates but is able to dominate these conversations on LinkedIn, you can build your brand and stand out as an industry leader. How Can Your Sales Team Dominate LinkedIn for Your Industry? Maintain complete profile information. Tweet. Have a strategy and a plan for your use of LinkedIn. Wrong!
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 20, 2012
    [Industry, Information] Infographics – Why You Should Add this Tactic to Your B2B Marketing Plan
    In it he said, “Infographics are a compelling way to represent complex information quickly and clearly. Use them for industry opinions, explaining new paradigms, illustrating case studies, and more. Use new ways of presenting online content ). Let’s face it. Today, more than ever, people don’t have much time to read.
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Industry, Information] A Beginners Guide to Inbound Marketing
    Become a thought leader in your industry by educating your audience with business blogs, social media sharing, and resources like eBooks and infographics. If your audience considers you a trusted source of information, they are more likely be interested in more sales-actionable content such as a trial offer or demo. 4. KNOW YOUR GOALS.
  • HINGE MARKETING  |  THURSDAY, JUNE 25, 2015
    [Industry, Information] Are Your Employees Advocates for Your Firm?
    Buyers and industry influencers want to know everything there is to know about you – and they want bone-deep truth, not fluff or airy claims. By taking part in social media, your employees can keep an eye out both for mentions of your brand and for industry news and topics with which you should be engaged. Employee training.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Industry, Information] How to Please Google in a Post-Hummingbird World
    Then, create customer personas that incorporate all this information, so you can create content that speaks to specific personas and buying stages. Meanwhile, your blog readers are not necessarily in consumer mode, they may be looking for general information. Therefore, your blog should engage and inform rather than overtly sell.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Industry, Information] Your Trusty Guidebook to Marketing Nation Online 2015
    In case you haven’t heard, let me be your insider guide to what you can expect at Marketing Nation Online 2015: Sit in on 25+ thought leadership sessions to hear the latest from industry movers & shakers (where is marketing heading?). Join us , why don’t you!? and it’s 100% free! Yes, 25 sessions is a lot. But guess what? Prizes.
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Industry, Information] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    These answers are particularly instructive when compared to results from across other professional services industries. There’s a major difference between technology services and other industries, however: the need for innovation ranks much more highly in technology. It’s clear that the industry is in flux.
  • SNAPAPP  |  THURSDAY, MARCH 3, 2016
    [Industry, Information] 5 Amazing B2B Examples of Interactive Content
    Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. Most, if not all, marketers are familiar with HubSpot as one of the industry leaders of inbound marketing. Salads aren’t bringing it hard enough.” Optum.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 4, 2014
    [Industry, Information] 11 B2B Social Media Takeaways from BMA14
    Jay Baer, author of “Youtility: Why Smart Marketing Is About Help, Not Hype” is always good for an entertaining and informative presentation, and his BMA14 keynote was no exception. Although the conference covered a wide range of topics , social media was a key theme in many presentations. Social Selling Gets Results. View tweet).
  • HUBSPOT  |  MONDAY, NOVEMBER 3, 2014
    [Industry, Information] S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]
    Trying to get a journalist interested in a product she doesn’t know through a person she doesn’t recognize is hard enough as it is -- don’t withhold critical information that could make or break the story. Simply put, if you have truly interesting information, put it in the pitch itself. Make Follow-Ups Relevant and Meaningful.
  • PAUL GILLIN  |  THURSDAY, APRIL 28, 2011
    [Industry, Information] Five Tips to Make Your Writing Sparkle
    You may think your situation doesn’t lend itself to such emotion, but with a little imagination, you can get angry about even seemingly mundane things: the way people behave in meetings, the antics of an industry standards group or the way a company treats its customers. Write in Pictures. Human beings think visually. Tell stories.
  • WRITTENT  |  MONDAY, JULY 22, 2013
    [Industry, Information] Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
    Market Share: Are they capturing the majority of customers in your industry? Competitive marketing analysis of key websites should include a look at the following factors: Number of Pages: Do your competitors offer a wide array of landing pages , detailed information on pricing, and an about-us page? What About SWOT Analysis? Compete.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Industry, Information] Top Trends in A/E/C Marketing for 2015
    They’re on the go, looking to access information quickly and intuitively – and from a range of different devices. If firms fail to capitalize on new form factors, audiences will turn to online information sources that are easier to read and engage with regardless of the device they use. 2. But not anymore. Agile Marketing.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Industry, Information] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    Those individuals who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. Being widely known to potential employees increases your chances of being an attractive career option for top upcoming talent in your industry. What online components do you need?
  • STORIES THAT SELL  |  WEDNESDAY, MAY 2, 2012
    [Industry, Information] Happy Customers Tell Their Stories – Live and In Person
    Picture a customer contact speaking before a room full of peers at an industry conference, talking about his/her successes, and how, by the way, the customer uses solutions from certain vendors to help make it happen. In just the past two months, I've helped clients capture customer stories four times to be presented at industry events.
  • HINGE MARKETING  |  MONDAY, OCTOBER 14, 2013
    [Industry, Information] Visible Expert Profile: Lori Randall Stradtman
    At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. How did she get there?
  • HINGE MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Industry, Information] Blog Post Roundup: 5 Topics Every Professional Services Managing Partner Should Know
    Some of these decisions are likely on topics that you might not be fully informed about. Not only that, but marketing professional services is, in many ways, also fundamentally different than marketing other industries. Are these firms just getting lucky? We’ve found that the answer is no. What is a brand really?
  • SNAPAPP  |  TUESDAY, DECEMBER 2, 2014
    [Industry, Information] 4 Steps to Determine a Winning Content Format
    Oftentimes marketers make decisions based on individual or organizational focus points at the idea phase, rather than considering how to serve up information in a relevant, engaging, and valuable format that is going to resonate meaningfully to those who actually consume it. eBooks, infographics, and interactive quizzes – oh, my!
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Industry, Information] A 13-step crash course in digital marketing
    SOCIAL GOVERNANCE IS A GOOD THING: Whether you’re a large or small business, it’s worthwhile to see if there are social media guidelines for your industry. Did you know that in this decade, digital is the only media channel to grow every year? Or magazines, newspapers)? And it’s not stopping. Before So do 78% of B2B Buyers.
  • NUSPARK  |  SUNDAY, SEPTEMBER 22, 2013
    [Industry, Information] Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine
    Target Industriesinformation technology, software, professional services, accounting, financial. For example, if you sell CRM software to enterprise firms only, and your keyword term you are bidding on in Adwords is CRM Software , then a negative keyword could be SMB (small or medium sized business).  Determining negative keywords.
  • HUBSPOT  |  SATURDAY, APRIL 6, 2013
    [Industry, Information] How to Create a Google+ Event [Quick Tip]
    Whether your company is hosting a webinar, industry conference or event, employee BBQ, happy hour, hackathon, or something else. With just the click of a button, all the information and details about that event will populate in their calendars. Step 3: Fill in Your Event Information. What a time saver! So, what do you say?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 12, 2012
    [Industry, Information] 6 Simple Steps on Preparing for Your Next Sales Meeting and How Technology Can Improve This
    With so much information on the Internet these days, why is a buyer going to be perfectly fine with a meeting or phone call from a sales rep who didn’t take the extra steps to even look at their website? The website is there for the basic information, however, it is critical  to view the social world of your account. conclusion.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Industry, Information] Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
    But, in the B2B industry there have been some interesting (and even seismic) shifts in the last two years, causing the need for the buyer personas you created even just six months ago to be re-evaluated and possibly redone. It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. Buyer Personas
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Industry, Information] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    Over the past several years many major sales industry superstars have been telling sales professionals to build their online presence. Steady industry blogging results in many new targeted visitors/readers hitting the salesperson’s website, reading the writer’s viewpoints and gaining information from the writer.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Industry, Information] Best LinkedIn Guides, Tips and Tactics of 2010
    And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. industry news, important announcements) and providing thoughtful, helpful answers to questions in your area of subject matter expertise.
  • LATTICE  |  WEDNESDAY, MARCH 23, 2016
    [Industry, Information] Chasing Unicorns at MarTech 2016
    Unicorns dominate the imagination of our technology industry, and I’m sure each of the more than 100 companies exhibiting aspires to become the next unicorn. Systems like Lattice constantly bring in new information and instead of breaking a system, we improve the outputs based on new data, or different types of information.
  • BIZNOLOGY  |  TUESDAY, JANUARY 1, 2013
    [Industry, Information] 11 digital marketing resolution ideas for ’13
    However, though I am being quite a hypocrite here, but I do know that there are loads of podcasters out there who act as industry aggregators, reporters, and curators. Listening to podcasts is similar to reading blogs: consider them your very own industry journals. Take what you want and leave the rest. Good luck and Godspeed!
  • MARKETING ACTION  |  THURSDAY, OCTOBER 10, 2013
    [Industry, Information] “Why” is the Marketer’s Secret Sauce: 5 Buyer Persona Insights
    These insights give you the information necessary to create content that’s persuasive and relevant, that helps buyers trust your company and believe you can solve their problem. Industry to industry, product to product, service to service, they all seem to read from the same playbook when it comes to their differentiators.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Industry, Information] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Noting that the “trend in digital information sharing (on social networks) is still a huge challenge for many companies,” Rick van Boekel advises marketers to develop a strategy, stay involved (or stay away), and integrate efforts among other guidance for marketing success in social media. How can an brand establish trust online?
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Industry, Information] How To Use Social Media for Recruiting Young Talent
    Showcase pages can offer company information, awards, benefits and industry trends. You will find user profiles with more professional information and work experience than any other social media channel out there, making this a primary tool for recruiters. How do you attract qualified employees ? Do they exist? Where to begin?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 5, 2013
    [Industry, Information] 5 Social Media Don’ts
    Always double-check your spelling and punctuation of words, even in an informal setting such as Twitter or Facebook. That said, it’s okay to have your employees retweet an analyst or reporter if they posted an article about your company or industry. 2)     Don’t retweet negative posts about competitors’ mishaps. license.
  • VIDYARD  |  TUESDAY, FEBRUARY 16, 2016
    [Industry, Information] Vidyard and Media One Creative Bring Video Personalization and Analytics to Businesses
    While the majority of businesses are increasing their investments, a 2015 industry research report found that the top barriers to video marketing success include the lack of an effective video strategy and the lack of compelling content. About Vidyard. About Media One Creative. Media Contact: Brad Hem. Phone: (281) 543-0669. Press Releases
  • HUBSPOT  |  FRIDAY, SEPTEMBER 21, 2012
    [Industry, Information] An Introduction to the New Power of Social Media Lead Management
    According to SEOmoz's 2012 annual industry survey , 44% of marketers self-professed either “advanced” or “expert” level social media ability. Your marketing database is the key to incorporating social media information into the rest of your marketing efforts and overall strategy. Social media was once a shiny new toy. Let me explain.
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Industry, Information] What Life in Modern Marketing Looks Like: 13 Personal Stories
    Marketing has taken a turn towards being “restless,” meaning that the industry is always changing, and we can’t be complacent or satisfied with past accomplishments. turn to Twitter for information. follow hundreds of industry experts on digital marketing and am constantly reading articles and breaking news. er, borrowed ?
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 10, 2011
    [Industry, Information] Twitter for B2B Marketing
    But, it can be hard sorting through the tweets to find that shiny gold nugget of information. Twitter is a great way to keep up with your industry; stay relevant/informed. Competitors, Prospects, Industry pundits to begin with. They should follow industry voices, evangelists, advocates and influencers for sure.
  • MARKETRI  |  FRIDAY, MARCH 2, 2012
    [Industry, Information] Improving Email Marketing: 8 Keys to Higher Click-Through
    ” Thus, all of us on the prospect/consumer end are bombarded with a near constant stream of offers and information. We’ve experimented with various factors with regard to email marketing and the following seem to be key in getting recipients to open and even click further for more information. Is there a trend?
  • THE ROI GUY  |  THURSDAY, APRIL 23, 2015
    [Industry, Information] Improve Your Content: From Passive to Interactive
    Delivers personalized insights - Buyers indicate “they want more detailed and industry-specific information” to understand more about the challenges they should be paying more attention to, and how others have smartly overcome the issues with your solutions. More white papers, More infographics, More videos. In you they trust?
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 6, 2012
    [Industry, Information] How B2B Marketers Can Use Lead Scoring to Better Arm Sales
    Now, buyers start their information-gathering long before they first contact the prospective seller. To keep up with the new buying process, lead scoring systems consider two types of data: 1) explicit data like job title, company revenue, industry, etc. Many marketers are still evaluated based on the number of leads provided to sales.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Industry, Information] Lots of Vendors Can Help You Find Leads on the Web
    Evaluating these in the abstract is interesting, but what works well for one purpose in one industry might work poorly for something else. Coverage outside the United States • Information returned beyond names and lead scores, such as recommended treatments and social profiles. At least a dozen firms are now following that path.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Industry, Information] Confessions of a Former Journalist: What I Learned From Becoming a Corporate Blogger
    When I was a journalist, I was constantly advised to interview regular people in addition to, or sometimes even instead of, industry experts. Industry experts know much more about a given subject than the average person, which skews their perception of what’s “normal.” “She’s going to the dark side.”
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 12, 2016
    [Industry, Information] How data supports the Mobile Conversion Strategy
    The implication was that by filling out the online questionaire requested on the card, personalized insight could be gained to inform a more customer-centric experience. But the corporate OEM/Factory piece and outreach was a good first step in an industry lacking interpersonal data. Choosing Customer Lifecycle vs. Funnel Analysis.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 21, 2011
    [Industry, Information] Eight Factors to Consider When (Re)Launching a Business Blog
    Informative? Though these will likely evolve over time, it’s best to think about at least the obvious subjects for your company and industry up front. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Industry, Information] True Influence InsightBASE Simplifies Use of B2B Intent Data
    Advertising can reach large numbers of people but just a tiny fraction will click on an ad and a tiny fraction of those will provide contact information. Selections can use standard filters such as industry, location, number of employees, or domain type (such as.edu or.gov). The mechanics of InsightBASE are straightforward.
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Industry, Information] The Inbound Marketer's Complete Guide to Newsjacking
    Something really important happened in your industry. Or in an industry tangentially related to yours. completely unrelated to your industry. But it extends beyond just news directly related to your industry. Breaking news, you guys! somewhere in the world. What is Newsjacking? Pretty amazing, right? How to Newsjack.
  • BIZNOLOGY  |  MONDAY, DECEMBER 24, 2012
    [Industry, Information] Is it time for your marketing to include a mobile app?
    Smartphones and tablets have made it possible to be connected at all times and mobile apps mean bypassing laptops and desktops completely to get needed information. One of the best ways to determine your app goals is by downloading and trying out those created by other companies in your industry – especially your direct competitors.
  • SAZBEAN  |  TUESDAY, APRIL 19, 2011
    [Industry, Information] The Necessity of Sharing with Your Competitors
    There are very few industries where the competition is so fierce that you have to fight your competitors tooth and nail — even those generally benefit if everyone at least has mutual respect. The same is definitely true online and with social media. They’re created when people collaborate and share ideas.
  • REPUTATION TO REVENUE  |  MONDAY, JANUARY 31, 2011
    [Industry, Information] Four levels of B2B content sharing: Publishing isn't everything
    Curating interesting and informative content from other sources is another way to build and maintain visibility, become a useful resource, and, not incidentally, keep on top of important industry developments yourself. Indeed, there are four levels of content sharing that B2B marketers should include in their social media mix.
  • MARKETRI  |  TUESDAY, SEPTEMBER 11, 2012
    [Industry, Information] 7 Quick Tips for Building an Awesome B2B E-Book
    successful CTA includes an enticing offer such as industry information and insight, and it doesn't hurt to present this information in an entertaining format. In a recent blog post , we noted that calls-to-action (“CTAs”) are “must haves” in the B2B marketing world. " The main difference?
  • MARKETRI  |  FRIDAY, JUNE 1, 2012
    [Industry, Information] Our Top 10 Best Practices for Blogging
    We are constantly hearing about the value of content marketing and passing this information on to our clients. Blog posts are intended to be short and informal. You can also submit your posts for syndication by general (Example: Alltop ) and industry specific (Example for B2B Marketing: Business 2 Community ) blog aggregators.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 13, 2012
    [Industry, Information] Nine Visuals Your B2B Website Really Doesn’t Need
    Almost anyone can rent a unit in a suburban industrial park. Why would anyone who is buying industrial carpets or server racks want to look at a bad photo of your kid? All it does is tell your customers that you would rather screw around with photos of your pet than offer meaningful information about, say, your products! Please.
  • WEBBIQUITY  |  MONDAY, MARCH 29, 2010
    [Industry, Information] Social Media is Simpler Than You Think
    It provides a rich new toolset and set of techniques for carrying out these processes, but the processes themselves are familiar: listening , networking , interacting , information sharing , and promoting. Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 14, 2011
    [Industry, Information] The evolution of social media power and influence
    Although in most industries there are frequently 2-3 strong competitors, on the Internet, typically just one company dominates a niche. Learning who true influencers are is an incredibly useful tool for many companies in almost any industry. So it is aggregating and sorting information you are volunteering any way.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 26, 2011
    [Industry, Information] Stop Advertising and Give Them Content! [The Numbers Prove It]
    Likewise, we don’t pay attention to advertising that doesn’t give us something of value in return , either discounts, entertainment or information. Advertising, although performing well versus industry benchmarks, is not what the audience is engaging with. We all want to get more than we give, it is simply human nature.
  • SALES LEAD DYNAMICS  |  TUESDAY, JANUARY 25, 2011
    [Industry, Information] Prospecting Is a Marathon, Not a Sprint.
    Useful information with each contact, not a stream of sales pitches. Spoon feed your prospects relevant information. Day 42: E-mail recent customer success story, in related industry if possible. Prospects are hard to reach.Very hard. They don’t answer the phone (Thank you, Caller ID!). They don’t respond to emails. 
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 19, 2016
    [Industry, Information] The Ever Changing Landscape of B2B Social Media
    The wealth of information available online for prospective customers has effectively uncoupled buying cycles from selling cycles. Bain & Company recently surveyed 370 sales and marketing executives of large technology or industrial companies. One thing we can all count on in this crazy world of ours is change. Read More. Read More.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 14, 2013
    [Industry, Information] eMagine’s 6 Favorite Bookmarks, and Why They’re our Favorites
    I recently polled the folks at eMagine to find out what sites they regularly visit, or bookmark in their browser as must-see and go-to sources of information on a regular basis. MarketingLand is a great aggregator of news, educational information, and perspectives on all aspects of online marketing. LinkedIn Today. Marketing Land.
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Industry, Information] How the HubSpot CMO Screens for Top Marketing Talent
    It can be harder to learn a highly technical industry than it can be to learn the fundamentals of inbound marketing. Because of this, you might be better off hiring the best blogger for your industry, even if they claim not to know anything about marketing. Odds are, these prospects are typing those same questions into Google.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 27, 2015
    [Industry, Information] A Primer on Sales Competitive Battle Cards
    Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card. I’ve seen numerous examples of battle cards and provide some templates for you at the end of the post. The internet is your best friend for finding a trove of information about competitors.
  • MARKETRI  |  TUESDAY, MARCH 19, 2013
    [Industry, Information] Four Simple Ways for Busy CPAs to Engage on Social Media
    With a go-to hub of information -- blog posts, articles and photos – you’ll have access to content to make posting quick and easy. When you just don’t have time to think of your own tips, follow and connect with other industry thought leaders, associations and publications, and repost their blogs and articles.
  • SNAPAPP  |  TUESDAY, JANUARY 6, 2015
    [Industry, Information] Best of 2014: Assessments
    Where other organizations might have offered a white paper or research report to educate their prospects on industry best practices around Big Data, Innovation Enterprises opted for an assessment to provide their prospects with even more value. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 29, 2015
    [Industry, Information] B2B Marketing: I’ll Take Results Over Superlatives, Any Day
    Something’s been bothering me as I sift through marketing information and visit other marketing providers’ websites, About pages and bios on social media. Part of my view is my training in my early career in sales and marketing in the software industry and in my ongoing B2B marketing consulting. Marketing guru.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [Industry, Information] B2B Content Marketing: Do More Than Reinvent the Wheel
    Conventional wisdom suggests that readers prefer to consume information in short, digestible bits. This month, for one of our larger clients, we’re focusing on long-form content pieces targeted for two industry segments in particular. Don’t get stuck reinventing the wheel with your content marketing! Period. Long-Form Content.
  • SYNECORE  |  WEDNESDAY, JULY 10, 2013
    [Industry, Information] From the Intern Desk: A Guide to Digital Marketing Acronyms
    But hey, I didn’t cry (a lot) and I could feed myself, so they let me in the door. I am proud to announce that I now know what RWD is, but to tell you the truth, that was one of the most difficult aspects of starting in the marketing industry: keeping track of the amount of acronyms being thrown around the office. Hello again! shocker.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Industry, Information] Doug Johnson Website --Skills for the Knowledge Worker
    The conventional wisdom has been that in order to be a productive worker in the post-industrial economy one needed an educated mind rather than a strong back for work that would be done stitting at desk, not standing on the factory floor. • Students practice responsible use of technology systems, information, and software. Search.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, FEBRUARY 12, 2013
    [Industry, Information] What Online Scammers Know About Sales Prospecting That We Don't
    Just as a starter, let me throw in topics such as: industry trends, how similar businesses are addressing problems, new ways to look at their challenges. And once you get that figured out, then you need to experiment with different ways to share this information in a curiosity-inducing manner. We can smell them a mile away! Curiosity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Industry, Information] A plan to earn your way into the hearts of Internet influencers
    Offer an unusual experience (huge opportunity in the travel and hospitality industry). It’s insulting really — influencers have tons of information out there, yet a brand can’t be bothered with doing their research on who the person is before sending these requests? By Mila Aroujo, {grow} Community Member.
  • JUNTA 42  |  WEDNESDAY, DECEMBER 7, 2011
    [Industry, Information] What to Look for in Freelance Writers
    Or should you hire someone who knows your industry and teach them to write? Given the choice between a good writer with a personality that closely matches your organization (but short on industry expertise), and an industry veteran that knows how to write but with whom you can’t stand to be in the same room with — go with the personality.
  • HUBSPOT  |  THURSDAY, DECEMBER 31, 2015
    [Industry, Information] How to Earn Free Press for Your Business When You Have No Connections
    Trends emerge is every industry that can help propel your search for free press without connections. Reporters are interested in remarkable stories connected to a relevant industry trend, right?) This reporter needs to access all the information they require to make a decision. That's all it took. Great question. Trigger.
  • SYNECORE  |  TUESDAY, MAY 20, 2014
    [Industry, Information] Power Your Content with Purpose, Not Pressure
    We create as much information in two days now as we did from the dawn of man through 2003, according to Google CEO Eric Schmidt. Adhere to the fact that many visitors may be conducting research about your company or the industry or attempting to learn from experts so they can do it themselves. CONTENT! CONTENT! CONTENT! Key Takeaways.
  • CONTENT MARKETING TODAY  |  TUESDAY, NOVEMBER 6, 2012
    [Industry, Information] How Constant Contact Walks the Content Marketing Walk
    But they won’t work unless you carefully target the most pressing information needs of your prospective customers. industry-specific templates. Action-oriented Website Transforms Visitors into Buyers. We've long been impressed with Constant Contact. combination of great content and great products has empowered that growth.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 1, 2015
    [Industry, Information] 3 Simple Rules for a Winning Fall B2B Marketing Campaign
    To decide what type of content to create, ask yourself what information you want to gather or share. Are you offering industry best-practices or assessing a user’s knowledge? Here are a few ideas for fall: “Back-to-school” industry best practices quiz. Best industry Halloween costume contest. Halloween trivia quiz.
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