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  • JUNTA 42  |  WEDNESDAY, MAY 9, 2012
    [Industry, Information] 10 Ways to Optimize Your Enewsletter Landing Page
    Since it’s public information, that will most likely continue to be the case. Tell Them What You Will and Won’t Do with Their Information: At the bottom of the page, be very clear about how you will use the information they’ll be giving to you. In our new social media world, email assets are more important than ever before.
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 6, 2012
    [Industry, Information] What Does Big Ben and the Cliffs of Moher Have to do with Sales Intelligence?
    InsideView gathers tens of thousands of information sources, filters what matters, and delivers the intelligence on UK and Ireland businesses directly into all of the market-leading CRM solutions. But what will the UK and Ireland Edition offer? Turnover displayed in GBP (£) or Euros (€). What will the UK and Ireland Edition Offer?
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 14, 2014
    [Industry, Information] Spinning stories for superior sales
    These myths surround the dry (but vital) facts with compelling and memorable details and create a much more emotional connection with the information. The stories are how this important information gets passed down from generation to generation. . It’s painful just to think about trying to get him to sit still for 5 minutes.
  • CHRIS KOCH  |  TUESDAY, MAY 15, 2012
    [Industry, Information] Why salespeople should sell ideas: an FAQ
    But I don’t have access to that kind of information. Every B2B company has subject matter experts (SMEs) who are working with customers to solve problems and have deep backgrounds in customers’ processes, industries, and functions. We all know the increasing importance of ideas in B2B marketing. think they need to be convinced.
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 16, 2010
    [Industry, Information] Vital statistics for every B2B marketer
    85% believe companies should not just present information via social media, but use it to interact and become more engaged with them. 59% of B2B buyers engaged with peers who addressed their challenge, 48% followed industry conversations on the topic and 37% posted questions on social networking sites looking for suggestions. Versus.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, JANUARY 10, 2015
    [Industry, Information] Hedge Fund Marketing: From Oxymoron to Best Practices
    This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 14, 2013
    [Industry, Information] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
    With a more informed and empowered audience, marketers are having to find new and more creative ways to get their brand message in front of their prospects. Today, the role of the modern marketer has evolved from finding ways to generate demand, to educate and know the most about the industry they are in. Eloqua user, spotted!
  • LOOPFUSE  |  FRIDAY, AUGUST 2, 2013
    [Industry, Information] 5 Ways to Reignite Cold Sales Leads
    Social media updates especially via public streams like Twitter give you ample opportunity to share information, answer a question, or provide a worthy comment. 5. It happens to all of us.  A hot new lead shows up, does all the right things, scores through the roof, we call and maybe even do a formal sales presentation then nothing.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Industry, Information] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 7, 2008
    [Industry, Information] Asperger's and IT: Dark secret or open secret?
    Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. 40 years of the most authoritative source of news and information for IT leaders. The Industry Standard. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 27, 2015
    [Industry, Information] How to Successfully Launch Your First Marketing Automation Program
    Once your customer information is properly organized, you can begin creating drip campaigns. Depending on the buying cycle in your industry, these email autoresponders could span a couple of weeks or they could extend to several months. He covers gamification, healthcare IT, business intelligence, and other emerging technology.
  • E-LIGN  |  FRIDAY, AUGUST 9, 2013
    [Industry, Information] You’re Getting Leads, Now Score Them
    industry information. Lead scoring identifies the fit of a lead, which is determined by how well the lead fits into the known structure of the company: whether they are in the industry and whether they are in the market for the product or a similar product. Implicit Lead Score Factors: website visit. specific page views. likes.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 15, 2014
    [Industry, Information] Calls to action in content marketing
    That action can be anything from downloading a white paper or report, to signing up for your email newsletter, to requesting a product demo, to picking up the phone and calling for more information. If they don’t yet know enough about you (or even your industry as a whole) they may not need that in-depth comparison you’re offering.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 14, 2012
    [Industry, Information] Tips for getting to know your prospects from David Ogilvy
    As you’d expect from a man who later went on to dominate the advertising industry, it contains some incredible tips for salesmen. For Ogilvy, there was no such thing as irrelevant information. Before David Ogilvy became one of the biggest names in advertising, he was a door-to-door salesman for AGA ovens.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Industry, Information] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    And, there are also plenty of boutiques, even legacy luxury brands, whom avoid the ecommerce industry, focusing instead on offering a local clientele exclusive, one-of-a-kind products. Brands with both a physical and digital presence make almost 30% more in revenue. Simple: a consumer-wide shift in shopping habits. Yet, 53% of U.S.
  • TOMORROW PEOPLE  |  MONDAY, OCTOBER 10, 2011
    [Industry, Information] Zoober - Inbound Marketing Methodology to Outflank Your Competition
    Are you aware of the conversations people are having about you, your competitors or your industry? The best way to access all this invaluable market information is to listen. Groups and communities : Industry websites for your target audiences will usually also have a Twitter and LinkedIn profile. Listening. Online research.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Industry, Information] The Real Benefits of Social Media: 5 Ways Architecture Firms are Using Pinterest
    Now Pinterest has been around for a while, but just recently the architecture industry has started to grab a foothold and use the channel to its fullest potential. Make sure to pepper in some content from other industry leaders that your audience would find relevant. Just make sure the information is relevant to your audience.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 20, 2014
    [Industry, Information] The True Detective Approach to Content Marketing
    Here’s our short list of ideas: Send a team of journalists to cover an industry event with photo, video, and/or audio footage. Create a sense of urgency by telling readers that the information you are providing can only be used within a short time frame” ( Technorati ). More specifically, Rust Cohle (i.e., It applies, it does!
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 13, 2014
    [Industry, Information] 9 Steps to Highly Productive B2B Lead Generation
    It should define your target client, including what positions they hold within an organization, the industries they work in, their company’s size, and their geographic locations. 2. What Information Should You Pass to Sales? quick handoff of leads from marketing to sales that includes the contact information is not enough.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 13, 2010
    [Industry, Information] 11 Predictions for B2B Social Media in 2011
    Offer customers product reviews, dealer locations and other information that can be useful while on the go. 2. Open APIs Support Information Portability. Information will become more portable and the importance of open APIs will become clear to many B2B companies. Siloed information is not the future. 3. With 4.6
  • THE POINT  |  THURSDAY, APRIL 19, 2012
    [Industry, Information] How Big is Too Big? One Email Offer That’s Tough to Ignore.
    So kudos to the marketers at CallidusCloud for not succumbing to the temptation of explaining how their technology can help companies attain the very same industry standards that the report describes. Every ounce of copy is dedicated to selling the value of the content on offer, in this case: an analyst report from the Aberdeen Group.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 17, 2009
    [Industry, Information] Marketing Analysis: Foundations for Great Analysis
    Normalization: Data within a field, such as title, role, industry, or geography must be normalized to standard values in order to effectively analyze it. One of the most commonly cited benefits of implementing a marketing automation system is the opportunity to improve your organization’s ability to analyze marketing effectiveness.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 19, 2010
    [Industry, Information] 5 Ways B2B Blogs Can Fast-Track Marketing Efforts
    Offering thought leadership blog content – rather than simply pushing product information – is an effective way to do so. By offering insight on trends and interviews with industry thought leaders, blog content can help B2B marketers prove to customers they’re an integral and involved industry player. 2.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 15, 2013
    [Industry, Information] How To Extend B2B Marketing With Better Social Media Measurement Tools
    From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.) The recommendation for implementing authorship has  industry wide support  and almost all SEO practitioners would agree that Google Authorship will play an important role in Google SEO moving forward. Facebook.
  • VIRALLY BLOG  |  MONDAY, MAY 18, 2015
    [Industry, Information] No time to blog?
    It may be the case that in your industry there is very little content? Either way it does not matter, it is important that you demonstrate your expertise and be the best teacher in your industry. It also establishes you and your company as leaders in your industry. So you think you have no time to blog? Really? Harsh but true?
  • BIZNOLOGY  |  THURSDAY, JANUARY 22, 2015
    [Industry, Information] 3 simple tips to build good local links
    Local trade/industry associations. If you build a landing page that explains the discount and provides information, oftentimes the universities receiving the discount will include a link to your discount page from their websites. Some tips for building worthwhile local links: Leverage local associations. Offer honest testimonials.
  • HUBSPOT  |  THURSDAY, MAY 1, 2014
    [Industry, Information] 21 Real-World Marketing Lessons New Grads Need to Succeed [SlideShare]
    Marketing curriculums have yet to catch up with the constantly changing industry landscape. Consume as much information as you can on a daily basis. Creating Marketing People Love: 29 Tips From Industry Experts [Slideshow]. Throughout my undergraduate career, I was "that" student. No, not the teacher''s pet. Meet people!
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Industry, Information] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Noting that the “trend in digital information sharing (on social networks) is still a huge challenge for many companies,” Rick van Boekel advises marketers to develop a strategy, stay involved (or stay away), and integrate efforts among other guidance for marketing success in social media. How can an brand establish trust online?
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Industry, Information] Savvy Speaks: The B2B Blog – To B2B or not to B2B?
    useful blog gives current, focused, and helpful information on a regular basis. like blogging as a way to develop loyalty and deeper connection to existing customers and position those inside your organization as thought leaders for the industry. Well, it depends. and maybe naked. Good luck! Do you have realistic expectations?
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 14, 2012
    [Industry, Information] Savvy Speaks: Web Site Pet Peeves (and Best Practices)
    Instead of "We are a Social Media Company" try "We provide social media support using the industry leading analytics tools to give you better insight as to the reach and return of your social media efforts" Based on that I know if you are the right company I am looking for so I can dive further into your site or go elsewhere.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Industry, Information] The Democratization of Ecommerce Through SaaS (and the Importance of Uptime)
    While online and mobile shopping continue to dominate the retail industry, especially during high volume shopping periods like the holidays, an online store’s biggest concern isn’t that they won’t make any sales –– but that they will make too many. The holidays seem so far off, but trust me: they are approaching full speed. It’s uptime.
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 24, 2011
    [Industry, Information] One great B2B marketing reminder and one new trend.
    The San Diego Software Industry Council sent me an invite to a Saturday-morning workshop focused on discovering how customers think and incorporating that knowledge into customer-focused Web-based applications. ???????Great Reminder. This isn’t a new B2B marketing thought. It sounds like a great event. YES, YES YES. New Trend.
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Industry, Information] 7 Steps to Becoming a World-Class Real-Time Marketer
    Are they information junkies who can't live without Quora? This can be as broad as the aforementioned Super Bowl or Oscars, or it can be a much smaller content stream that focuses on an event or particular focus for your brand such as the stream of content surrounding an industry trade show or relevant television show. Listen. Learn.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 8, 2014
    [Industry, Information] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
    Review your site for vital information. That’s why you should take a minute and make sure your company’s Facebook page has vital customer information, Ramos says. Your contact information. To get more industry news, sign up for our weekly blog updates. © 2014, VerticalResponse Blog. Of course not.
  • BUYEROLOGY  |  WEDNESDAY, APRIL 20, 2011
    [Industry, Information] Using Context for Social Buyer Persona Strategy
      Although introduced originally as a consumer product, more and more industries are employing the use of the tablet in their work environments.  Informing Content Strategy with Buyer Persona Development (customerthink.com. Image via Wikipedia.   We will attain indications on what social buyers are doing. 
  • BIZNOLOGY  |  MONDAY, MARCH 24, 2014
    [Industry, Information] Competitor analysis: get link building help from your competitors
    The information you can gain from these analyses can be quite valuable and really boosts the efficacy of your own link building campaign. You can also look at the average number of links per competitor to get a feel for the competitive landscape within your industry in regards to links. Photo credit: RambergMediaImages. SEO SpyGlass.
  • SAZBEAN  |  MONDAY, MARCH 21, 2011
    [Industry, Information] Step 1 for Social Media Implementation: Setting Social Media Policy
    While social media policy will vary from company to company, depending on your industry, and organizational goals, here are some questions and policies you may want to consider: What is your purpose in using social media? Protection of confidentiality and proprietary information. How should employees, contractors, etc. Transparency.
  • 3D2B  |  WEDNESDAY, OCTOBER 8, 2014
    [Industry, Information] 4 Steps to Rock Solid Marketing Lists
    After all, if you rush into a marketing campaign without cleaning up your list and collecting critical data first, you end up wasting time chasing duplicate leads, trying to reach contacts that are no longer in the company or looking for incomplete information in the midst of a campaign. Preparation Precedes Performance. Match and Merge.
  • B2B MARKETING BLOG  |  MONDAY, JANUARY 18, 2010
    [Industry, Information] Wanted! Online newsrooms with remarkable content.
    It turns out that the type of information housed in newsrooms is just the sort that is most helpful for making purchases and sourcing vendors. People don’t want blatent sales materials anymore, so they look for useful, unbiased information in the company’s newsroom.  We do that as a value added service of our PR program.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Industry, Information] The 4 Things Digital Marketers are Missing
    While every situation, website and industry is different, there are four concepts that digital marketers often miss. 1. You have access to search patterns, interactions with advertising, and conversations on social media to help you make informed, data driven decisions about how your customers ARE behaving – not how you think they’ll behave.
  • GREAT B2B MARKETING  |  MONDAY, JULY 1, 2013
    [Industry, Information] B2B Marketers Benefit from Customer Reviews
    Preferably, they want to hear this information from a company and individual similar to themselves, either in terms of size, industry or title. Customers could either directly fill out an online review (preferred) or contact someone at your company for further information. Provide them the direct link via follow-up email.
  • HUBSPOT  |  WEDNESDAY, APRIL 10, 2013
    [Industry, Information] Why Your Keyword Strategy Is Incomplete Without User Intent
    However, user intent is one of the most important metrics that should inform the direction of your content strategy. user wants answers, resources, information, reviews of a product, and much more. Compare this data to identify information your audience is looking for but might not be readily available on your site.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Industry, Information] Positive Customer Reviews Lead to Increases in Revenue [New Research]
    Michael Luca, a Harvard Business School student, discovered that consumer reviews have a positive effect on revenues in the restaurant industry. In industries where this is the case, the response should be larger,” said Luca in an email interview with HubSpot. Make Information Visible. Image Credit: Anthony Kelly.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 13, 2012
    [Industry, Information] Communication: Foundation Of A Successful Teleprospecting Relationship
    The client would rather you have the most up-to-date information about their product. Give them any updates on opportunities that have been uncovered, conversations that you’ve had, and trends that you’ve noticed in their industry. How can we do this? Open communication. handy. Establish a preferred method of communication.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 30, 2013
    [Industry, Information] A New Generation of Business Intelligence – For the Front Lines
    Industries of all kinds have changed and decisions must be made more quickly, at every level of the company from the executive suite to the front line. Companies need all their employees to have access to business intelligence to help them make informed decisions, every day. It’s changed our lives as consumers. Sales 2.0
  • B2BMARKETINGSMARTS  |  MONDAY, MAY 9, 2011
    [Industry, Information] B2B marketing content — 4 important rules.
    As Lee Odden explains, it is being used to provide B2B buyers with reliable information for finding new resources, having something to promote through social channels, and to gain influence and promotional exposure for the company through syndication, blog mentions, links and more. Cohen. What is content exactly?
  • HINGE MARKETING  |  THURSDAY, MARCH 5, 2015
    [Industry, Information] Top Twitter Marketing Techniques to Connect with Your Audience
    Similarly to your blog content, your tweets should primarily seek to help, educate, and inform – not sell. 2. Use existing hashtags to follow industry trends or jump in on relevant conversations. Hashtags can also help your content more easily get found by aligning your firm with relevant industry search terms. 7.
  • CLIENT BRIDGE  |  THURSDAY, MARCH 17, 2011
    [Industry, Information] Reasons to be Cautious with Facebook Marketing
    Facebook has become a staple in the marketing industry, essential to most business strategies. If an account is disabled, accessing its information is impossible. But marketing on Facebook is not without caveats. From Marketingprofs.com, some things to keep in mind when developing your strategy. View Original Article
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Industry, Information] 10 Essential Reports and Research for B2B Marketers
    As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain, and guide them. View the full report.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 21, 2011
    [Industry, Information] 10 Quick and Easy B2B Blog Post Ideas for a Thursday Afternoon
    Comment on an Industry News Story. Depending on your industry, this post could be an analysis of a recent situation or how the latest news affects your company. This type of post helps establish your company as a leader in the industry. Review an Upcoming Industry Event. Or maybe you just need another blog post. Bloggin
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 31, 2011
    [Industry, Information] Battling Post Qualification Anxiety Disorder
    Before the prospect knows it, they have been thoroughly qualified and given quite a bit of important information to someone they are only talking to for the first time. Present heshe as not only a sales person, but as the industry expert that they are. We’ve all had it happen. You’ve built great rapport with a prospect.
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2010
    [Industry, Information] Who says B2B is boring!
    At a recent industry event I had a chance to see a showcase of ways B2B companies are using YouTube and viral campaigns to produce relatively low cost but highly effective campaigns. I was inspired by the creativity of these marketers pioneering their new frontier the same way I am by the Mad Men of the 60’s. I love Mad Men.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Industry, Information] 10 Ways to Reach Customers Who Don’t Know They Need You
    Or, you could conduct interviews and send out questionnaires to gather additional information. Some valuable, yet still free/affordable resources you can offer include: Educational information, like e-books, guides, infographics, blog articles, webinars, tips, downloadable templates, etc. It’s how we thrive. Look at Budweiser.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 3, 2011
    [Industry, Information] How to Do Great Marketing with (Almost) Zero Money
    Where do they turn for information? Follow interesting industry people on Twitter. Do a lot of commenting on industry blogs. This post originally ran at SaneraPDC.com as part of March Marketing Madness. You can find the original post at [link] We wish to share it with our readers here. Or watch this Slideshare: _. The best news?
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Industry, Information] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
    Previously -- we dug this up from an old blog post -- Facebook's policies regarding cover photos clearly stated that cover photos cannot include: Price or purchase information, such as “40% off” or “Download it at our website.”. I've always considered myself quite the sneak when it comes to marketing on Facebook. Awesome! you guessed it.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 29, 2014
    [Industry, Information] Need Content? Tap into the Crowd!
    This is why crowdsourcing, (getting quotes, information, ideas, etc. Anyone you interact with who asks you a question about your services, or about your area of expertise, is giving you some valuable information about the mindset of other prospects – who likely have the same question. Testimonials. Case studies. Critiques. Contests.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 3, 2013
    [Industry, Information] 5 Tips On Finding Your Next Customer
    By constantly sharing information, you will demonstrate that you are aware of the trends in your industry, connected to other important minds within that industry, and contributing new ideas to the conversation. 5. This perception needs to change. For many small business owners, social media is still largely an unknown quantity.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Industry, Information] B2B Websites: How To Generate More Leads
    recently had lunch with a couple of executives with an industrial manufacturing firm. Specifically, the explosion of information readily available online has led to the ascent of the “self-directed buyer.”. In the past, there was less information available for buyers researching a purchase. Don''t be. But there’s a catch.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 23, 2010
    [Industry, Information] Social Media Monitoring and Developing B2B Thought Leadership
    There are lots of people who claim to be thought leaders in their B2B industry segments. It takes years of actually thinking about issues surrounding your industry, writing about those issues, talking to people about them, learning what others think of your ideas. analysts (if appropriate for your industry). leading bloggers.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, DECEMBER 20, 2012
    [Industry, Information] Inside Sales: Questions That Lead To Meaningful Answers
    To me this says just about everything we need to be teaching to our reps and practicing ourselves because when we are interacting with potential prospects we need to ensure that we are asking questions that are going to uncover meaningful information. All of these interactions include having a conversation.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Industry, Information] Conference Attendees: How to Get the Most Bang for Your Buck
    wanted to be a sponge and soak up as much information as I possibly could. How to Make the Most Out of Your Conference Experience. 1) The Learner’s Conference Checklist: One of the most common goals for conference attendees is to simply soak up as much information as possible. Go to a conference without having any goals.
  • MI6 MARKETING AGENCY  |  TUESDAY, OCTOBER 19, 2010
    [Industry, Information] CSO Insights Lead Generation Report Summary
    IT buyers want sales reps to be knowledgeable about their industry and their businesses. Our goal is to provide you with added value by providing useful and actionable information and insights. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. About the survey. Findings. Some Key Take-a-ways.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 18, 2013
    [Industry, Information] Test for the Best in Your Email Marketing Campaigns
    You then can use these results to inform your post-event email follow-up.  Re-examine urban myth data – know what works for your industry and business. by Heidi Bullock According to recent data from Marketing Sherpa, email is the top channel that marketers track. Use a technology that makes it easy to measure and visualize data.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Industry, Information] Social Media Marketing Automation Dos and Don’ts
    Instead, share as much client or industry-related content as possible, repost photos people Instagram of your products, and engage with individuals as authentically as possible. You can also schedule tweets for information about a big launch or promotion. Automation is not a solution for all of your social media needs.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 11, 2013
    [Industry, Information] Choosing the Right CMS for Content Marketing
    Perhaps your target market breaks down along industry lines, or their role within their organization, or the size of their organization. We frequently use sidebar content to help support the information in the page’s main content. Photo credit: Sean MacEntee. Here’s an example. If not, your site will grow stale. Or ModX.
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Industry, Information] The World's Worst Business Babble Translated Into Human Speak
    couple years ago, my colleague Shannon and I were so tired of hearing those kinds of business babble words that we created an informal game of Business Babble Bingo. For Example: He opened the kimono about his new book. >> He shared some information about his new book. 3) Core Competency. Cross-pollinate. Best-in-class.
  • WRITTENT  |  TUESDAY, APRIL 23, 2013
    [Industry, Information] 20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing
    Your social media content strategy should include a balance of your best blog articles, offers, and industry-related news. However, these insights include information on follower demographics, to help you ensure you’re reaching the right audience. Company Pages. 1. Invest in Banner Images. Optimize Your Products & Services Tab.
  • WRITTENT  |  MONDAY, AUGUST 18, 2014
    [Industry, Information] 7 Lies About Freelance Writers You Believe
    Here are seven of the top lies about freelance writers that you might believe and the truth behind them. #1 – Freelance writers must have deep tech/industry experience. Image source. Have you considered hiring a freelance writer but have a few preconceived notions that are holding you back? You’re not alone. It’s not pretty. We wish. 
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 19, 2011
    [Industry, Information] 9 Twitter Tips for B2B Marketing Success
    Spread valuable information – One of the ways Twitter adds to an effective B2B marketing campaign is its ability to share your message with a large number of people in a short amount of time. Be sure to include popular or trending industry keywords in your tweets so you will show up in others’ searches on Twitter. 6.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Industry, Information] Chuck's Blog: Why Supporting Knowledge Workers Is Hard For IT
    from an economy of transactions to knowledge and information." OK, maybe I was being a bit dramatic for effect, but the point is valid. Id argue that all that contextual information and knowledge is perhaps far more valuable that a cost-optimized customer support transaction. Certain industries (e.g. Information Infrastructure.
  • HINGE MARKETING  |  MONDAY, JUNE 22, 2015
    [Industry, Information] The State of Accounting Marketing: 2015 AAM Summit Wrap-Up
    Today, the industry conversation has grown more sophisticated. If you browse around firms’ websites lately, or talk to marketers in the industry, it seems like everyone is revamping their websites. It’s clear that folks throughout the industry are doing a great deal of thinking and talking about this issue.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Industry, Information] How High Growth Companies Use Marketing Analytics to Their Advantage
    To find the answers, we surveyed 500 professional services firms in the accounting, technology, architecture, engineering, construction, and management consulting industries, asking wide-ranging questions about the marketing solutions and activities they used as well, as the outcomes of those efforts. By: Sylvia Montgomery. Figure 1.
  • MARKETRI  |  WEDNESDAY, FEBRUARY 1, 2012
    [Industry, Information] Are You a Content Curator? 5 Great Tools for Content Curation and Sharing
    This involves regularly reviewing content, scanning for the best pieces of information and selecting the most useful and relevant information to share with your audience to provide value. Google+: Possibly one of the best ways to share information is on Google+. So what exactly is this practice? Are you a content curator?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Industry, Information] Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic]
    by Jason Miller Dreamforce is less than two weeks away and thousands of B2B marketers are preparing to converge in San Francisco for the cloud computing industry event of the year. Last year, we published an infographic showing a brief history of Dreamforce and because it was so well received, we decided to update it for 2012. Enjoy!
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Industry, Information] Twitter Tests Out New, More Visual Layout
    One of the cool things about working at a popular tech blog like Mashable is that you''re really in-the-know about industry news. Sometimes, you''re so in-the-know that you learn about that industry news because the news broke itself to you when you logged into your Twitter account. Here''s what it looked like: Look Familiar? But also.
  • CONFLUENT FORMS  |  TUESDAY, MARCH 26, 2013
    [Industry, Information] Why your business needs to claim its Google Places page
    In some industries (such as restaurants) this conversion percentage has been found (for smartphone users) to equal 30% immediate conversions and 60% conversions within an hour, and 80% go on to eventually make a conversion. Your Google+ Local Page information. Immediately. When does your location matter? How do you get those +1s?
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Industry, Information] 10 Myths About Lead Quality: Busted
    Lets take a look at 10 lead quality myths and debunk them using facts derived from industry data. This content needs to be catered to the interests of the decision makers in the industries you target, and these personas constantly evolve with the market. Your leads are the driver of your business. Myth 1: Any lead is a Good Lead.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Industry, Information] 3 Lead Scoring Problems – And How to Solve Them
    Solution: Create a level playing field for prioritizing and assigning incoming leads based on information available from your CRM and from secondary data sources. Factors like company industry (SIC) and size may not be sufficient to determine a lead’s true potential. Challenge #1:  Inability to score or prioritize all leads. Facebook.
  • INBOUND SALES NETWORK  |  THURSDAY, DECEMBER 22, 2011
    [Industry, Information] Prospecting: Predator or Prayer?
    Step 1: Identify the Industry. Start by picking the industry and, if possible, the sub-industry. Look at your company’s sales over the past 2-3 years and see if there are any significant trends as to who your best customers are and in what industry they work. Step 2: Identify Companies. Larger is not always better.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Industry, Information] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    handy way to supplement your email contact list with information about those prospects from the most popular social networks. Discover what information is available about a potential future boss or employee. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Create video emails?
  • HINGE MARKETING  |  TUESDAY, APRIL 28, 2015
    [Industry, Information] Critical Email Marketing Do’s and Don’ts for Professional Services
    Mix up the format of the content you send to appeal to the different ways people like to learn information. DO: Have Mobile-Friendly Emails Since more and more individuals are using their phones to consume information, don’t be left behind with an email that doesn’t render properly on mobile devices. Online Marketing
  • WRITTENT  |  FRIDAY, JANUARY 23, 2015
    [Industry, Information] The 11 Key Elements of Amazing Copywriting
    It’s leaving just a teensy bit of information missing so your readers have to keep reading for more. And then, when they can stand it no longer, you bridge the gap with the information they’ve been waiting for. 3. Moves It avoids jargon and industry-specific language.  And I think I’m on to their secret.
  • VIEWPOINT  |  MONDAY, OCTOBER 31, 2011
    [Industry, Information] 7 Hot Email Prospecting Tips
    Research your prospect's specific company, industry or position. In your emails, focus on the ideas, insights and information you can share that will be of value to your prospect in reaching their goals. 6. Jill Konrath is the author of SNAP Selling (#1 Amazon sales book) and Selling to Big Companies , a Fortune "must read" selection.
  • SYNECORE  |  SUNDAY, FEBRUARY 9, 2014
    [Industry, Information] Marketing Goes SoLoMo
    We’re able to resolve our needs and wants and digest information and entertainment with ease, navigating our way through numerous complex actions with a few taps of our fingers. 70% of respondents reported using their mobile device to search for local information such as event times, maps, and reviews. Here’s what I mean.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 10, 2015
    [Industry, Information] Build Customer Trust by Sending These 6 Emails
    Alert emails are timely and informational. The purpose of your newsletter isn’t to sell, but to inform. According to the 2015 Edelman Trust Barometer , industry experts are twice as credible as CEOs. Building business relationships starts with building trust from the very first email. So, how do you build trust?
  • B2BBLOGGERS  |  TUESDAY, JUNE 22, 2010
    [Industry, Information] How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
    Place reminders on your corporate site and banners on industry publications. Average webinar attendance ranges from 30% to 70% depending on industry and qualifications of registrants. You’ll also find Andrew speaking at industry events, co-moderating the weekly #B2Bchat series on Twitter, and blogging at MarketingFinger.com.
  • INBLURBS  |  MONDAY, JULY 16, 2012
    [Industry, Information] Eloqua Announces Chatter Integration
    The integration also allows Eloqua to automatically push information into the Chatter news feed when various milestones are reached. She’s a seasoned writer having produced copy for business journals, a sports magazine, daily deals advertising and industry blogs. Eloqua connected me with their product team who gave me a demo.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 22, 2011
    [Industry, Information] 9 Twitter Etiquette Tips for Businesses Starting Out on Twitter
    Create an engaging, personal, and informative description of what you and your business are about and make it interesting to potential new followers.  Remember, if one of your followers re-tweets your information or link, it’s going out to all of their followers.  There are many Twitter mistakes for business to avoid.  Make them count. 
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, FEBRUARY 5, 2014
    [Industry, Information] The Day that Google Died
    Google’s Matt Cutts stated in his PubCon 2013 keynote that Google’s mission is to organize the world’s information. wrote articles for industry publications. Like everyone associated with the Web and internet marketing, I’ve kept a close eye on what Google is doing. Photo credit: Sarah8000. She died. Way down.”
  • MI6 MARKETING AGENCY  |  THURSDAY, MARCH 3, 2011
    [Industry, Information] Mi6 Quick Tip #3
    Yet, in the technology industry, some sales reps when asked to promote an event, may give you the cold shoulder. They are legitimate opportunities to get informal training and insights and to learn from others. They are legitimate opportunities to get informal training and insights and to learn from others. What do you do?
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 20, 2012
    [Industry, Information] Infographics – Why You Should Add this Tactic to Your B2B Marketing Plan
    In it he said, “Infographics are a compelling way to represent complex information quickly and clearly. Use them for industry opinions, explaining new paradigms, illustrating case studies, and more. Use new ways of presenting online content ). Let’s face it. Today, more than ever, people don’t have much time to read.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 8, 2011
    [Industry, Information] What the iPad Revolution Means to The Future of Sales and Marketing
    The widespread embrace of social media has put even more information – and ultimately power – in the hands of the buyer, and that has drastically altered the jobs of the salesperson and the marketing professional. The story cited industry tracker iSuppli, which predicted that Apple will ship 43.7 million iPads this year, and 63.3
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Industry, Information] 14 Helpful Tips for Getting the Most Out of a Conference
    You’ll attend dozens of sessions led by professionals in your industry, meet a ton of new people, and take home lots of great swag. However, sessions less directly related to your profession can be valuable as well if they’re led by an industry figure you’re angling to meet. 2) Orient yourself. Conferences are information avalanches.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 15, 2009
    [Industry, Information] Adobe Buys Omniture: Good for Marketers, Bad for Marketing Automation Vendors
    One of Omniture's major selling points before the merger was its ability to combine information across all online marketing channels, and I think they were working towards adding offline channels as well. This position probably puts me at odds with industry analysts who see great opportunities for growth in the marketing automation space.
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Industry, Information] How to Unseat an Incumbent?
    Click here for more information. I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. Source: UBM Tech’s 2013 IT Buying Triggers – HowTech Purchases Are Ignited.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    [Industry, Information] 7 Ways Sales Intelligence Gives You Super Powers
    One of the greatest new features from InsideView is Industry Insights  which gives a 360 degree view of the company and its industry. Salespeople Salespeople can quickly research and obtain information on the key decision-makers before even asking the customer to explain their decision-making process. 4. Introduction. Steve W.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 16, 2010
    [Industry, Information] 12 Tips For B2B Marketers to Excel in Twitter
    ReTweeting accomplishes three goals; one, it allows you to share additional relevant information with your followers. When news breaks in the B2B arena, consider sending out updates and insightful information to followers and encourage them to share it with their audience. 3. ReTweeting. Reporting news. Original content. Hashtags.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 29, 2015
    [Industry, Information] 5 Steps to Creating a Successful Lead Scoring Program
    lead scoring system generally assigns points to contacts based on their profile (job title, company size, location, industry, etc.) as well as the actions the lead has taken (or not taken). In which industries? In order to nurture your leads, it’s important to have an idea about where they are in the buyer’s journey.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 31, 2012
    [Industry, Information] Social Media Supports Changing B2B Buying Landscape
    These include a tighter economy, more rigor around business decision-making and the growing importance of social media in all B2B industries. This means that a company no longer contacts you for general information, but they seek it out themselves from the web, including social media platforms. B2B Social Media Marketing Takeaways: 1.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 11, 2012
    [Industry, Information] Vital Statistics for B2B Marketers Two. Inbound vs. Outbound
    And B2B buyers are hungrier for information. 78% are looking for information around their business challenge. 58% engage with peers, 48% follow industry conversations, and 41% read research papers and postings from thought leaders. Not long ago, being a B2B marketer was simple. But then something changed. Content is still king.
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