BIZIBLE | WEDNESDAY, DECEMBER 9, 2015
[Industry, Information] The Step-By-Step Guide To Measuring Marketing ROI
Depending on your industry you’ll also include customer acquisition cost payback. The last step is to create a marketing dashboard to keep decision making information accessible. We use Salesforce and built a dashboard that keeps our organization informed on marketing performance. Step 1: Determine your key metrics. Conclusion.
HUBSPOT | WEDNESDAY, DECEMBER 2, 2015
[Industry, Information] 11 Pricing Page Examples To Inspire Your Own Design
Box's pricing page is informative, intuitive, and attractive -- starting with that hero image right at the top of the page. Providing a lot of information like this on your pricing page is really helpful for your users, but it can be hard to do it in a way that doesn't confuse people or create clutter on the webpage. Check them out.
FATHOM | TUESDAY, OCTOBER 13, 2015
[Industry, Information] Get To Know the Expectations of American Freshman in College
Fathom’s monthly industry update gives students, teachers, businesses, educational institutions or simply those who are curious, significant insight into the education industry. As each student differs from one another, as does each incoming class differ from one another. Blog Feed Higher Education
B2BBLOGGERS | WEDNESDAY, APRIL 4, 2012
[Industry, Information] How To Keep Your Blog From Undermining Your Brand
Yet for many small and midsized businesses in diverse B2B industries, from makers of a digital multiplexer to providers of paper pallets , it can be easy to forget this fact when creating their blogs. If your blog is written in first person and seems informal, while your other media is strictly academic, you can turn off your readers.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 15, 2011
[Industry, Information] 6 Ways to Guarantee Your PR Pitch to B2B Bloggers Will Be Deleted
If your company is indeed relevant, there probably is something on their mind that can move to the top of the pile now that they have a connection for information. 5. If a blogger is knowledgeable in an industry, have you checked out to see if they work for a competitor. In niche industries that can be very likely. 6.
HUBSPOT | FRIDAY, JANUARY 8, 2016
[Industry, Information] How to Implement Dynamic Pricing without Sacrificing Margins or Customers
Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. The industry bests will collect as much raw data as possible, set up data cleansing, and then feed the "pure" data to their algorithms for optimization. 2) Test Your Prices.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MARCH 13, 2013
[Industry, Information] Online Personal Branding Opportunities Within Your Professional Organizations
The bio should be brief, include a professional synopsis, include information on what you sell as well as the territory you sell it in. Guest blogging is common practice among people and companies that share industry interests (ie. Everyone knows the value of these groups, meet new people, make new relationships, open up new leads etc.
HUBSPOT | THURSDAY, FEBRUARY 26, 2015
[Industry, Information] 5 Pointless Marketing Metrics You Can Stop Tracking Today
We blog to gain authority in our industry. Some are from one persona, others are from different industries, and still others are from different locations. Segmenting your contacts based on similar characteristics will ensure you get more accurate information. In life, many people believe that more = better. Yep, that''s better.
MARKETING ACTION | TUESDAY, JULY 29, 2014
[Industry, Information] Health Care Marketing: Personalization, PHI, and Preference Centers
Digital marketing in a highly regulated industry can be extremely challenging, and that’s especially true for the health insurance industry. Health insurers have a wealth of highly individualized data available to them about their members: Demographic information is captured when people sign up to receive coverage. Fax number.
PUZZLE MARKETER | TUESDAY, AUGUST 14, 2012
[Industry, Information] 3 Website Metrics to Watch Daily
Use this information to target your content to people on specific days or focus your advertising during those core purchase hours. Leverage your industry expertise in news articles and press releases. Keep yourself informed quickly and easily by only looking a few. Well yes, but not necessarily every day.
HINGE MARKETING | MONDAY, SEPTEMBER 14, 2015
[Industry, Information] What Every Managing Partner Needs to Know About Content Marketing
Content marketing uses relevant, educational, engaging information (not marketing materials) to attract prospects, build trust and lasting brand visibility. Buyers of professional services expect honesty, a free flow of information and to be able to find specialists that offer five-star solutions. What is it? Content Marketing Defined.
HUBSPOT | WEDNESDAY, JUNE 4, 2014
[Industry, Information] A Go-To Guide to Screwing Up Your Landing Pages
If your landing page is wordy, lacking any images or colors, or jam-packed with way too much information, visitors won''t know where to focus their attention and may end up clicking away. On the right landing page, they could make an impact on conversion rate -- and it''s an easy way to boil down a lot of information into a small space.
B2B MARKETING TRACTION | MONDAY, APRIL 29, 2013
[Industry, Information] A Practical Checklist for LinkedIn Implementation
Past classmates and co-workers are great connections to stay in touch with, but also make sure you connect to clients, customers, strategic partners and industry. 4. Contact us today for more information. Do you want a practical approach to using LinkedIn? Make sure your profile is 100% complete. Post updates on a regular basis.
MARKETING ACTION | WEDNESDAY, SEPTEMBER 18, 2013
[Industry, Information] Emailing to the U.K.? Marketing Consent Just Got Specific
Information Commissioner’s Office (ICO) issued a new guidance that further clarifies direct marketing dos and don’ts under the Data Protection Act 1998 (DPA) and the Privacy and Electronic Communications Regulations 2003 (PECR). Get the information. Last week, the U.K. Clarified expectations and common sense. license.
HUBSPOT | TUESDAY, OCTOBER 4, 2011
[Industry, Information] 10 Ways to Never Run Out of Blog Ideas Again
Read Industry News: Because news is always, well, new, industry news sources are definitely a blogger's friend. Subscribe to a bunch of blogs and websites that cover news related to your industry, and scan the news every time you're suffering from blogger's block. 10 Inspirational Ways to Brainstorm Blogging Ideas. 1. Wrong.
CUSTOMER EXPERIENCE MATRIX | MONDAY, JUNE 4, 2012
[Industry, Information] Social and Mobile Features Head the List of New Marketing Automation Capabilities
What emerges is an interesting portrait of industry trends in product development. This information is part of the contact profile of the individual. This gives access to information stored within the third-party social media system and allows communication through that system. We’ll get back to those in a bit. On to mobile.
MARKETING ACTION | TUESDAY, APRIL 14, 2015
[Industry, Information] Why Blogging Is More Important Than Ever
Social Media Examiner reported more than 70 percent of companies across 104 industries have seen an organic reach on Facebook decline of more than 30 percent in the past year. Facebook news feeds are clogged with a lot of information. But, does that really position your company as an industry leader, a trusted resource? Blogs.
B2B MARKETING TRACTION | MONDAY, JANUARY 6, 2014
[Industry, Information] My Favorite Trends to Watch in the New Year
Here are my top picks from the 2014 list : #5 Algae which is booming as an ingredient in many products from cosmetics and industrial products. Ad agency JWT publishes a list of 100 trends to watch in the coming year. Reviewing this is a fun exercise in the New Year, since many trends affect marketing. And some are just plain fun.)
LEADER NETWORKS | SATURDAY, OCTOBER 22, 2011
[Industry, Information] The Future Of Online Community
Primarily used to support virtual knowledge sharing in professional settings (academics, IT executives, research), they have a proven strength in supporting information exchange and collaboration. Not surprisingly, this mirrors the utility of a strong, intimate in-person meeting versus a large industry conference. How will that change?
BIZNOLOGY | MONDAY, DECEMBER 24, 2012
[Industry, Information] Is it time for your marketing to include a mobile app?
Smartphones and tablets have made it possible to be connected at all times and mobile apps mean bypassing laptops and desktops completely to get needed information. One of the best ways to determine your app goals is by downloading and trying out those created by other companies in your industry – especially your direct competitors.
HUBSPOT | WEDNESDAY, MAY 13, 2015
[Industry, Information] Social Media for Finance Marketers: 3 Steps to Getting Started
When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. According to a digital survey of investors , people still look to companies for information to inform their investment decisions.
SOCIAL MEDIA B2B | WEDNESDAY, SEPTEMBER 15, 2010
[Industry, Information] 10 Posts That Re-Energize Your B2B Blog
Also include the word Update in bold in places where you have added new information. To make sure current readers know this post has been updated, write a new short post highlighting some of the new information, and provide a link to the old post. As you write about industry topics, details about those topics change.
PR MEETS MARKETING | SUNDAY, FEBRUARY 24, 2008
[Industry, Information] Start-Up PR - Four Tips for Getting Media Coverage
This provides a good opportunity to highlight your thought leadership within in your industry as well as vision for the company. 3) New Hire Placements: Local newspapers and journals include information about new executives at local companies. When you're a start-up, PR can be a difference for the company. video-sharing site. del.icio.us
TRADESMEN INSIGHTS | WEDNESDAY, MAY 13, 2015
[Industry, Information] Is Your Brand Humanized?
Some of the highlights from her article are: Show a sense of humor – you can share information and make it fun. Use everyday language – don’t speak industry jargon. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. If you’re using social media, your objective is to connect with your target audience.
HUBSPOT | TUESDAY, JUNE 17, 2014
[Industry, Information] The Art and Science of Viral Videos
Based on his years of experience in the marketing industry , Berger believes that word of mouth is more effective and more important than conventional advertising because, “we don’t listen to ads, we listen to our social ties.” Chances are, your customers are looking for information regarding your field or industry as well.
MODERN B2B MARKETING | THURSDAY, AUGUST 27, 2015
[Industry, Information] Your Trusty Guidebook to Marketing Nation Online 2015
In case you haven’t heard, let me be your insider guide to what you can expect at Marketing Nation Online 2015: Sit in on 25+ thought leadership sessions to hear the latest from industry movers & shakers (where is marketing heading?). Join us , why don’t you!? and it’s 100% free! Yes, 25 sessions is a lot. But guess what? Prizes.
BIZIBLE | TUESDAY, MARCH 15, 2016
[Industry, Information] 5 Bold MarTech Predictions For Non-Risk Averse Marketing Technologists
For a simpler look at the MarTech industry, here’s the charted data used to create the above graphic. Marketers today want to understand their impact on revenue and use that information to improve their efficiency. As a marketing team we care about what marketing leaders see when they imagine the future of MarTech. pipeline” to sales.
HUBSPOT | TUESDAY, AUGUST 5, 2014
[Industry, Information] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
thought investment banking would be harder and I had been fascinated with Wall Street (I started an IRA when I turned 18 and traded stocks in college), so I took a job in the San Francisco office doing investment banking, focused on the technology industry. love the marketing industry. Below are some of our favorite stories. Josh Gunn.
THE FORWARD OBSERVER | WEDNESDAY, FEBRUARY 4, 2015
[Industry, Information] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
Industry/Company – If your customers or prospect are in different industries (and have indicated such), targeted emails about their specific industry will have greater relevance. They won’t be interested in information about your company. This is when they will be receptive to information about your company.
B2B LEAD GENERATION BLOG | MONDAY, JULY 8, 2013
[Industry, Information] Event Marketing: How a technology start-up made a trade show splash booth-free
Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. If that conversation produced a prospect, the sales professional could show him a brief slide presentation and capture his information on the iPad. Here’s what happened.
HINGE MARKETING | WEDNESDAY, MARCH 25, 2015
[Industry, Information] 7 Offline Marketing Strategies that Support Your Online Brand
Obtaining relevant placements in industry magazines and journals will help increase your brand visibility and showcase your expertise. For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing.
HUBSPOT | TUESDAY, FEBRUARY 3, 2015
[Industry, Information] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
Best Practices for [Insert Industry/Topic]. An Introduction to [Insert Industry/Topic]. Common Questions About [Insert Industry/Topic] Answered. X [Insert Industry/Topic] Statistics For Better Decision Making. Learn From The Best: X [Insert Industry/Topic] Experts Share Insights. my dad. Well, sort of. Fret not.
MODERN B2B MARKETING | MONDAY, APRIL 25, 2016
[Industry, Information] 3 Key Takeaways from Social Media Marketing World
Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. Content is King, and Engagement is Queen. Provide the good, the bad, and the ugly.
LEADER NETWORKS | FRIDAY, MARCH 1, 2013
[Industry, Information] Spotlight on Cognizant's B2B Online Community
Answer: We define it as the art of business collaboration, using digital tools and techniques that enable individuals across silos , organizations and industries to work together to share insights and tackle thorny business challenges. Alan leads the charter on Cognizant’s thought leadership efforts – publications and points of view.
MARKETING ACTION | MONDAY, MARCH 10, 2014
[Industry, Information] 5 Reasons Why Email List Hygiene Is a Serious Marketing Priority
List cleaning has become a standard practice today for marketers and is a reflection of how our industry has evolved over the last decade. Their contact information is incredibly valuable to your business because it could result in a converted lead or sale. Tactics that worked three to five years ago don’t necessarily work today.
TONY ZAMBITO | WEDNESDAY, MAY 4, 2011
[Industry, Information] Buyer Personas Require Qualitative Research and Contextual Inquiry
Initially, research was conducted on users to help inform product and/or service design. Buyer persona development is a qualitative research and contextual inquiry methodology to help inform sales and marketing strategy. Informing Content Strategy with Buyer Persona Development (customerthink.com.
VISUALLY | TUESDAY, OCTOBER 6, 2015
[Industry, Information] 7 Keys to Giving Effective Feedback to Creatives
Instead of saying, “I don’t like yellow,” hone in on the impact of the color choice on the intended audience, “This persona may perceive yellow as too informal.” Lean on historical data or industry research that backs up your feedback. Producing great content can take a lot of work from everyone involved. Lead with positives. Design
SALES PROSPECTING PERSPECTIVES | TUESDAY, JUNE 18, 2013
[Industry, Information] List Development: 4 Ways to Win the War Against Bad Data
There are certainly other factors that go into what you are looking to gather out of your list, but if you are looking for a general set of contacts with metrics like revenue, industry and employee size, you should never pay more than $1 per unit. 2. But don’t worry! First, know this: no data or lists are perfect.
MARKETING ACTION | FRIDAY, MARCH 29, 2013
[Industry, Information] How to Get Started With B2B Marketing Metrics
According to a study by DemandGen Report , 40 percent of CEOs are tracking their marketing teams’ impact on revenue, and using that information to determine budgets and other marketing plans. To get an idea of your momentum, you should be comparing your metrics to industry averages, your competitors’ numbers, and/or your own historical data.
HUBSPOT | MONDAY, NOVEMBER 3, 2014
[Industry, Information] S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]
Trying to get a journalist interested in a product she doesn’t know through a person she doesn’t recognize is hard enough as it is -- don’t withhold critical information that could make or break the story. Simply put, if you have truly interesting information, put it in the pitch itself. Make Follow-Ups Relevant and Meaningful.
EVERYTHING TECHNOLOGY MARKETING | THURSDAY, APRIL 8, 2010
[Industry, Information] 5 Steps to B2B Marketing Success
Prospects and customers are becoming more sophisticated and better informed than ever before. What are the drivers in their industry that impact profitability? What are their goals, concerns, what data do they need to move to the next step, where do they look for information? Customers are are in the driver’s seat today.
VIEWPOINT | WEDNESDAY, FEBRUARY 24, 2016
[Industry, Information] How the CEO Can Enhance Sales, Marketing, and the Executive Branch
It’s essential to be able to inform the sales team about: our reason for existence, the direction of the company and why it’s the correct course, what we sell and why we sell it, which markets to pursue, the competitive landscape and the pricing model.". Someone once told me that CEOs don’t care about leads. They only care about revenue.
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 25, 2014
[Industry, Information] How Are You Utilizing Training?
What manufacturer wouldn’t want to ensure their customers are trained properly on how to use their products or informed on their latest product offerings. Plus, I don’t think any manufacturer out there would argue the importance of training. What But sometimes there is no substitute for in-person training. How are you utilizing Training?
KOMARKETING ASSOCIATES | MONDAY, APRIL 7, 2014
[Industry, Information] How B2B Companies Can Use Sitelinks For More Effective Advertisements
Another distinct advantage to sitelinks is that the sitelinks extension takes up more space on the page, both on desktop and mobile versions. In the B2B industry in particular, this is a substantial benefit. There are a number of ways B2B companies can make their advertisements more effective. Sitelink Requirements. Benefits of Sitelinks.
CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 9, 2015
[Industry, Information] Marketing Technology of the Future: Beyond the Customer Data Platform
Current Trends These are developments happening now that will provide the context for industry changes. Look for systems that are designed to accommodate incomplete information, check for differences between actual and expected performance, and adapt gracefully to failures. have no trouble talking about that. Here’s what I have so far.
B2B MARKETING TRACTION | TUESDAY, MARCH 13, 2012
[Industry, Information] How to Blog: What Do I Write About?
encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Industry news – has legislation that affects your customers changed? Blog about industry happenings and position yourself as a leader in the industry. Contact New Incite today.
WEBBIQUITY | TUESDAY, NOVEMBER 12, 2013
[Industry, Information] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). Which emerging platforms are essential (or even worth investigating)? Between large and small businesses?
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 30, 2014
[Industry, Information] Your social media strategy plan: Where do you START?
Information eco-system Only now are we beginning to look at the actual platforms we need to populate — where will we post our rich content, where will we engage? When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. You need rich content.
WEBBIQUITY | TUESDAY, FEBRUARY 25, 2014
[Industry, Information] 18 Expert Guides to Using Google+ for Business
If you’re regularly posting on topics relevant to your industry and your Google+ site shows consistent updated content, then your Google+ page — and articles you’ve posted that are relevant to someone’s search — are much more likely to appear in that space.” making it a critical component in an overall web visibility strategy. Dustin W.
HUBSPOT | MONDAY, SEPTEMBER 22, 2014
[Industry, Information] Confessions of a Former Journalist: What I Learned From Becoming a Corporate Blogger
When I was a journalist, I was constantly advised to interview regular people in addition to, or sometimes even instead of, industry experts. Industry experts know much more about a given subject than the average person, which skews their perception of what’s “normal.” “She’s going to the dark side.”
HUBSPOT | THURSDAY, JUNE 5, 2014
[Industry, Information] 6 Jobs the Best Social Media Managers Actually Do
They need to know what people are saying, what''s changing on social networks and in the industry, and be able to react and respond accordingly. successful social media manager will be able to find new opportunities for the company by keeping a pulse on the industry. Years after the first "Can we measure the ROI of social media?"
WEBBIQUITY | MONDAY, JANUARY 24, 2011
[Industry, Information] 31+ of the Coolest Social Media, Search and Web Tools of 2010
handy way to supplement your email contact list with information about those prospects from the most popular social networks. Discover what information is available about a potential future boss or employee. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Create video emails?
HUBSPOT | FRIDAY, APRIL 27, 2012
[Industry, Information] Why Landing Pages Are an Indispensable Part of Marketing
First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form). She submits her information, and voila! -- she's now a viable lead for your painting business with whom you can easily follow up! Landing pages , that's what!
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 27, 2014
[Industry, Information] Six Arguments Against Content Shock
You have to execute on many fronts to cut through the world’s information density and be discovered. The increased economic pressures caused by overwhelming information density will exacerbate this challenge for some businesses. 2. Today, I am going to address some of the primary responses to my recent post on Content Shock.
BIZNOLOGY | TUESDAY, JANUARY 1, 2013
[Industry, Information] 11 digital marketing resolution ideas for ’13
However, though I am being quite a hypocrite here, but I do know that there are loads of podcasters out there who act as industry aggregators, reporters, and curators. Listening to podcasts is similar to reading blogs: consider them your very own industry journals. Take what you want and leave the rest. Good luck and Godspeed!
HUBSPOT | THURSDAY, JULY 10, 2014
[Industry, Information] How to Please Google in a Post-Hummingbird World
Then, create customer personas that incorporate all this information, so you can create content that speaks to specific personas and buying stages. Meanwhile, your blog readers are not necessarily in consumer mode, they may be looking for general information. Therefore, your blog should engage and inform rather than overtly sell.
SNAPAPP | THURSDAY, JUNE 11, 2015
[Industry, Information] Collect Rich Prospect Data With Interactive Video
It brings our products to life, adds personality to what might be a somewhat dry topic or industry, and keeps our audience engaged. What if marketers could get even more in-depth information about their prospects through video? And video can be an incredibly powerful medium for B2B. Marketers need tools to measure impact.
LEADERSHIP | TUESDAY, SEPTEMBER 17, 2013
[Industry, Information] A Winning Business Philosophy: “Everything We Do Is Impossible”
It is redefining the automobile industry. OPTIMIZE INFORMATION CHANNELS. Even the most loyal, engaged customer faces the challenge of too much information and too little time. The Definitive B2B Lead Generation Checklist: Part 1. These are automotive engineers and designers, all very brilliant minds.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, OCTOBER 15, 2014
[Industry, Information] The Evolution of the Sales Role
As a result, marketing analytics have taken the front seat in driving sales, opening up a whole new industry of firms offering to find niches for their customer’s product or service, to build and develop online content, and to manage existing consumer bases. In the age of the tweeting refrigerator , salespeople are transitioning.
CHRIS KOCH | FRIDAY, SEPTEMBER 9, 2011
[Industry, Information] The 2 questions on every buyer’s mind
Assuming that you’ve done the necessary research to understand your target audience, that change can be on a personal, organizational, or industry level. At any moment in time, C-level executives are looking for answers to two questions: What should I be doing right now? What should I be preparing to do in the future? Practical.
SAVVY B2B MARKETING | TUESDAY, MAY 17, 2011
[Industry, Information] Savvy Speaks: Savvy "Dont's"
What you ended up getting was information that was distracting and amatuerish. As we've talked about before on the Savvy blog, it's a huge mistake to get wrapped up in your industry and product jargon. Every once in awhile one of the Savvy Sisters runs accross something that makes her say "huh?" Stephanie. Michele.
MARKETING ACTION | THURSDAY, JUNE 18, 2015
[Industry, Information] Five Areas Where B2B Marketers Can Leverage Big Data
What if you can identify the company the visitor represents using a reverse lookup of IP, combine that with external data (industry, employee size, technologies that they use, etc.), and send alerts to your outbound marketing team? and behavioral information (web pages visited, emails opened, etc). What is Big Data?
LEADER NETWORKS | THURSDAY, JANUARY 20, 2011
[Industry, Information] Do Customers Expect Companies To Have Online Customer Service?
Industry data suggests that an average call center call costs approximately $2-$5 per call while an online cost per incident hovers around $.25- Social customer care represent a shift for many industries and can take time to make the operational changes. Are companies being held accountable in new and different ways? thought. Hurray!
HINGE MARKETING | WEDNESDAY, OCTOBER 2, 2013
[Industry, Information] Social Media Marketing Tips for A/E/C
Personal connections continue to be made offline, but online has taken the industry by storm. Because there are so many regulations and frequent changes affecting the industry, it matches nicely with the characteristics of social media. By Katie Sanner and Sylvia Montgomery. Why It Makes Sense for A/E/C. Best uses. Share your work.
B2B MARKETING INSIDER | FRIDAY, JANUARY 2, 2015
[Industry, Information] 56 Reasons Why Content Marketing Works
90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 60% of LinkedIn users are interested in industry insights. By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). 56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Where Are We Going?
DELICIOUS B2BMARKETING | THURSDAY, MARCH 24, 2011
[Industry, Information] Top 5 Mistakes to Avoid on Your Company Blog
Corporate websites are often little more than interactive brochures that display basic information and describe what the business offers. If your goal is to connect with industry thought leaders, for instance, your content will be much different than if your goal is to drive more sales. Industry news? Have an account? Analysis?
B2B MARKETING TRACTION | WEDNESDAY, JUNE 15, 2011
[Industry, Information] Does Your B2B Sales Team Dominate LinkedIn?
If your sales team not only participates but is able to dominate these conversations on LinkedIn, you can build your brand and stand out as an industry leader. How Can Your Sales Team Dominate LinkedIn for Your Industry? Maintain complete profile information. Tweet. Have a strategy and a plan for your use of LinkedIn. Wrong!
SYNECORE | SATURDAY, SEPTEMBER 6, 2014
[Industry, Information] A Beginners Guide to Inbound Marketing
Become a thought leader in your industry by educating your audience with business blogs, social media sharing, and resources like eBooks and infographics. If your audience considers you a trusted source of information, they are more likely be interested in more sales-actionable content such as a trial offer or demo. 4. KNOW YOUR GOALS.
HUBSPOT | FRIDAY, SEPTEMBER 21, 2012
[Industry, Information] An Introduction to the New Power of Social Media Lead Management
According to SEOmoz's 2012 annual industry survey , 44% of marketers self-professed either “advanced” or “expert” level social media ability. Your marketing database is the key to incorporating social media information into the rest of your marketing efforts and overall strategy. Social media was once a shiny new toy. Let me explain.
WRITTENT | FRIDAY, AUGUST 29, 2014
[Industry, Information] 7 Tips to Hire the Best Freelance Writer
However, don’t automatically cross off writers who don’t have experience in your industry. You want your writer to deliver great content on time, so make sure you reciprocate by delivering the information they need and paying them on time. Trust them with your information, communicate clearly, and don’t leave their invoices unpaid.
HUBSPOT | SATURDAY, APRIL 6, 2013
[Industry, Information] How to Create a Google+ Event [Quick Tip]
Whether your company is hosting a webinar, industry conference or event, employee BBQ, happy hour, hackathon, or something else. With just the click of a button, all the information and details about that event will populate in their calendars. Step 3: Fill in Your Event Information. What a time saver! So, what do you say?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, AUGUST 14, 2011
[Industry, Information] The evolution of social media power and influence
Although in most industries there are frequently 2-3 strong competitors, on the Internet, typically just one company dominates a niche. Learning who true influencers are is an incredibly useful tool for many companies in almost any industry. So it is aggregating and sorting information you are volunteering any way.
HUBSPOT | WEDNESDAY, MAY 23, 2012
[Industry, Information] The Inbound Marketer's Complete Guide to Newsjacking
Something really important happened in your industry. Or in an industry tangentially related to yours. completely unrelated to your industry. But it extends beyond just news directly related to your industry. Breaking news, you guys! somewhere in the world. What is Newsjacking? Pretty amazing, right? How to Newsjack.
B2B MARKETING TRACTION | THURSDAY, DECEMBER 20, 2012
[Industry, Information] Infographics – Why You Should Add this Tactic to Your B2B Marketing Plan
In it he said, “Infographics are a compelling way to represent complex information quickly and clearly. Use them for industry opinions, explaining new paradigms, illustrating case studies, and more. Use new ways of presenting online content ). Let’s face it. Today, more than ever, people don’t have much time to read.
GREAT B2B MARKETING | TUESDAY, MAY 15, 2012
[Industry, Information] Use Pull Marketing to Communicate with the SMB Market
Note from the list above that the two top categories business owners use for information gathering about purchases are search engines and websites/blogs. And even though your customers may be in industries that are slow technology adaptors, why not appeal to the segment that is further in the adoption curve? Pull Marketing
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 4, 2014
[Industry, Information] 11 B2B Social Media Takeaways from BMA14
Jay Baer, author of “Youtility: Why Smart Marketing Is About Help, Not Hype” is always good for an entertaining and informative presentation, and his BMA14 keynote was no exception. Although the conference covered a wide range of topics , social media was a key theme in many presentations. Social Selling Gets Results. View tweet).
SNAPAPP | THURSDAY, MARCH 3, 2016
[Industry, Information] 5 Amazing B2B Examples of Interactive Content
Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. Most, if not all, marketers are familiar with HubSpot as one of the industry leaders of inbound marketing. Salads aren’t bringing it hard enough.” Optum.
FATHOM | TUESDAY, MAY 5, 2015
[Industry, Information] 3 Ways Your Company Is Screwing Up Its Digital Marketing
You’ve built an industry-leading organization that’s known for its innovation and superior customer service. Web users are moving away from media outlets that have traditionally provided them with news, entertainment and information. Turn Your Employees Into Industry Rock Stars. Listen: we need to talk. Revenue.
NUSPARK | SUNDAY, SEPTEMBER 22, 2013
[Industry, Information] Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine
Target Industries: information technology, software, professional services, accounting, financial. For example, if you sell CRM software to enterprise firms only, and your keyword term you are bidding on in Adwords is CRM Software , then a negative keyword could be SMB (small or medium sized business). Determining negative keywords.
HINGE MARKETING | TUESDAY, AUGUST 18, 2015
[Industry, Information] Rethinking Referral Marketing: Build Out Your Visibility
You’ve developed a referral marketing strategy through research and implemented it with high-quality educational content, savvy online networking, participation in industry events, and more. In today's information-saturated world, you can’t simply create content and send it out like a message in a bottle. Referrals
FEARLESS COMPETITOR | MONDAY, AUGUST 8, 2011
[Industry, Information] How to turn a good white paper into a great lead generation piece
Edelman Trust Factor asked “If you heard information about a company from one of these people, how credible would that information be? They found that academics/experts like Find New Customers are the most credible. (70%) Industry analysts are high too, but regular employees are low and even peers are low. You post it.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 15, 2011
[Industry, Information] New Content Marketing Service from Find New Customers Helps Business Executives Reach Bigger Audience with Their Vision and Ideas
Find New Customers will interview busy executives on a monthly basis and for a small recurring fee in order to create blog articles and eBooks which will help them build credibility, support lead generation and inbound marketing efforts, and provide them a platform for networking with top experts in their industries. Media Contact.
BIZIBLE | FRIDAY, JANUARY 22, 2016
[Industry, Information] Eight B2B MarTech Leaders Share Their Perspective On Marketing Operations
Marketing operations, especially in B2B industries, has become an increasingly vital function. Informing reps before every customer and prospect interaction”. Marketing data continues to rapidly grow and new technologies and services seem to sprout out of nowhere every day. Let’s just say that it can get a little bit overwhelming.
PAUL GILLIN | THURSDAY, APRIL 28, 2011
[Industry, Information] Five Tips to Make Your Writing Sparkle
You may think your situation doesn’t lend itself to such emotion, but with a little imagination, you can get angry about even seemingly mundane things: the way people behave in meetings, the antics of an industry standards group or the way a company treats its customers. Write in Pictures. Human beings think visually. Tell stories.
MODERN B2B MARKETING | THURSDAY, MARCH 28, 2013
[Industry, Information] Improving Content Conversion with Dynamic Content
For more information on how to promote content using personalized messaging, take a look at our ebook From Creation to Conversion: Promoting Content to the Right Audience. Firmographics: Characteristics about an organization, including location, annual revenues, number of employees, and industry. Options for Segmenting Dynamic Content.
HINGE MARKETING | MONDAY, MARCH 9, 2015
[Industry, Information] Referral Marketing and Your Professional Services Brand
Your visibility is the degree to which your audiences and other industry players know who you are., In some industries, this number is even higher – in accounting, for example, the figure is 87%. You might not think your referral strategy has much to do with your professional services firm’s brand. On Google+ or LinkedIn?
INBLURBS | TUESDAY, OCTOBER 11, 2011
[Industry, Information] 9 Ways How Chief Marketing Officers can Harness Social Media
Get active and build a corporate blog where you publish information about the topics your audience cares of. 3.) An IBM study found study found out that about 26 % of chief marketing officers track blogs and only 40 % follow any online communications. Here are some simple steps how companies can step into social media conversation! 1.)
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 9, 2015
[Industry, Information] Why Lead Nurturing is Now Marketing’s Domain
During these lunches, the salesperson demonstrated his or her knowledge of the industry, entertained the potential customer(s), and eventually got around to selling. Once upon a time, B2B lead nurturing was strictly the domain of the sales team. This mythical lunch was a part of the lead nurturing process. It’s the marketing department.
HUBSPOT | MONDAY, JANUARY 7, 2013
[Industry, Information] How the HubSpot CMO Screens for Top Marketing Talent
It can be harder to learn a highly technical industry than it can be to learn the fundamentals of inbound marketing. Because of this, you might be better off hiring the best blogger for your industry, even if they claim not to know anything about marketing. Odds are, these prospects are typing those same questions into Google.
STORIES THAT SELL | WEDNESDAY, MAY 2, 2012
[Industry, Information] Happy Customers Tell Their Stories – Live and In Person
Picture a customer contact speaking before a room full of peers at an industry conference, talking about his/her successes, and how, by the way, the customer uses solutions from certain vendors to help make it happen. In just the past two months, I've helped clients capture customer stories four times to be presented at industry events.
MARKETING ACTION | THURSDAY, OCTOBER 10, 2013
[Industry, Information] “Why” is the Marketer’s Secret Sauce: 5 Buyer Persona Insights
These insights give you the information necessary to create content that’s persuasive and relevant, that helps buyers trust your company and believe you can solve their problem. Industry to industry, product to product, service to service, they all seem to read from the same playbook when it comes to their differentiators.
MARKETING ACTION | TUESDAY, FEBRUARY 5, 2013
[Industry, Information] 5 Social Media Don’ts
Always double-check your spelling and punctuation of words, even in an informal setting such as Twitter or Facebook. That said, it’s okay to have your employees retweet an analyst or reporter if they posted an article about your company or industry. 2) Don’t retweet negative posts about competitors’ mishaps. license.
SALES PROSPECTING PERSPECTIVES | TUESDAY, DECEMBER 11, 2012
[Industry, Information] How A Sales Professional Can Achieve Greater Success Through Online Marketing
Over the past several years many major sales industry superstars have been telling sales professionals to build their online presence. Steady industry blogging results in many new targeted visitors/readers hitting the salesperson’s website, reading the writer’s viewpoints and gaining information from the writer.
JUNTA 42 | TUESDAY, JULY 14, 2015
[Industry, Information] 6 Steps to Content Marketing Domination
Second, I made a big promise – that content marketing domination in an industry category is actually possible. Actually, as we analyzed the businesses, we discovered that each followed the same six steps to building industry-leading platforms. I know, I know. used one of those link-bait titles. Managing Content Marketing was in 2011.
MODERN B2B MARKETING | THURSDAY, MAY 30, 2013
[Industry, Information] Content Curation for Lead Nurturing
Your newly generated prospects may not be ready to talk with your sales team when they first meet you – especially if they are a modern, digitally empowered buyer who uses easy access to information to delay engaging with sales. The Content Challenge. You need different content for each buying profile, e.g. each target persona. An Example.
HUBSPOT | WEDNESDAY, DECEMBER 7, 2011
[Industry, Information] 7 Epic Marketing Uses of LinkedIn Answers
Sure, marketers can use the tool to answer questions and promote their business' industry expertise, but the potential awesomeness of Answers goes far behind that obvious use case. Look at the questions posed for your industry, and check out those questions' answer counts to determine which topics are sparking the hottest conversations.
MI6 MARKETING AGENCY | MONDAY, JANUARY 10, 2011
[Industry, Information] Twitter for B2B Marketing
But, it can be hard sorting through the tweets to find that shiny gold nugget of information. Twitter is a great way to keep up with your industry; stay relevant/informed. Competitors, Prospects, Industry pundits to begin with. They should follow industry voices, evangelists, advocates and influencers for sure.
TRADESMEN INSIGHTS | THURSDAY, MAY 15, 2014
[Industry, Information] The Secret to Going Viral
Content that is controversial or sparks a debate, as well as timely, helpful information will also resonate. In our industry, content doesn’t often achieve viral status, but that doesn’t mean it hasn’t resonated, sparked conversation or been effective. By Rachel Kerstetter, PR Engineer, Sonnhalter. Image via Scott Cresswell.
HINGE MARKETING | MONDAY, OCTOBER 14, 2013
[Industry, Information] Visible Expert Profile: Lori Randall Stradtman
At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. How did she get there?
HUBSPOT | TUESDAY, JULY 21, 2015
[Industry, Information] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
Now that you have their contact information, you're able to identify some people that would be a good customer fit and keep in touch with them, nurturing them into customers. Candidates must have a knack and love for writing and a comprehensive understanding of the industry. I've written my share of blog posts about content marketing.