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  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 20, 2012
    [Industry, Information] Infographics – Why You Should Add this Tactic to Your B2B Marketing Plan
    In it he said, “Infographics are a compelling way to represent complex information quickly and clearly. Use them for industry opinions, explaining new paradigms, illustrating case studies, and more. Use new ways of presenting online content ). Let’s face it. Today, more than ever, people don’t have much time to read.
  • LOOPFUSE  |  FRIDAY, AUGUST 2, 2013
    [Industry, Information] 5 Ways to Reignite Cold Sales Leads
    Social media updates especially via public streams like Twitter give you ample opportunity to share information, answer a question, or provide a worthy comment. 'It happens to all of us. A hot new lead shows up, does all the right things, scores through the roof, we call and maybe even do a formal sales presentation then nothing.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 31, 2014
    [Industry, Information] 5 New Year’s Resolutions for Marketers
    If you want more information on ways to improve the levels of collaboration and integration of your teams, read this white paper on sales and marketing alignment. ll also make it a habit to check out industry trends to find out what’s top-of-mind for today’s marketers. m one of these people. Hope springs eternal. Update it weekly.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 29, 2010
    [Industry, Information] 12 Social Media Tools for B2B Pre-Event Marketing
    LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), It’s a year old but the information is still useful. Using social media to build event attendance. LinkedIn Events. Facebook Events. Eventbrite.
  • INBLURBS  |  THURSDAY, FEBRUARY 24, 2011
    [Industry, Information] Inbound marketing is not for you if you are not committed
    With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums. Businesses have to work together with their hired inbound marketing professionals and to be helpful by delivering all necessary information and support to achieve the previously mutually agreed goals!
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Industry, Information] 12 Social Media Tools for B2B Pre-Event Marketing
    LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), It’s a year old but the information is still useful. If you are running an event, consider promotion in the following areas: 1. Adam Q. Jeffrey L.
  • NUSPARK  |  MONDAY, JANUARY 9, 2012
    [Industry, Information] The missing topic on b2b digital lead generation: advertising
    Marketing has always been about crafting a relevant message and distributing that content via the channels where your target audience spends time learning about his/her industry.  Let’s look at Information Week as an example.  Remember advertising?  Remember media plans?  Don’t believe it.  Remember advertising?  Event sponsorships.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 16, 2014
    [Industry, Information] Link Building Basics: Tracking Results
    By leveraging the information you glean from tracking your current campaign you can optimize your strategies in the future for increased efficiency. Every niche is different, and chances are there are some specific link building strategies that work better than others in your particular industry. Site audits. Vetting link prospects.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Industry, Information] Why Modern Marketers Fail at Big Data
    All of these examples demonstrate valuable examples of industry-leading brands with huge budgets and accessible resources that do not understand how to derive real value from their marketing campaigns. '(and how to stop failure from happening). You can find her on Google + ! businesses each day. Duck Dynasty. Esurance. Groupon. Sales soared.
  • MARKETING ACTION  |  THURSDAY, JANUARY 23, 2014
    [Industry, Information] 7 Call to Action Strategies: Tips and Advice
    Their action provides them with something valuable, usually information, in exchange for entering your marketing funnel. “Contact us today for more information” or a variant is probably the simplest CTA format. Include all relevant information within the CTA, such as phone numbers and email. Prioritize Your CTAs.
  • PAUL GILLIN  |  THURSDAY, AUGUST 1, 2013
    [Industry, Information] How to Summarize Content for a Business Audience
    'In my previous post about How to Read and Summarize a 20-Page Research Report in 20 Minutes , I showed how to skim through a complex document and gather essential information to use in summarizing the material for a business audience. Then we plug our highlighted information into an “inverted pyramid” template. Inverted
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Industry, Information] Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic]
    by Jason Miller Dreamforce is less than two weeks away and thousands of B2B marketers are preparing to converge in San Francisco for the cloud computing industry event of the year. Last year, we published an infographic showing a brief history of Dreamforce and because it was so well received, we decided to update it for 2012. Enjoy!
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 4, 2012
    [Industry, Information] How Much Should I Spend on My B2B Marketing (Part 2)
    You’ve launched and the industry is heating up! For more information on how to calculate your marketing budget, contact New Incite today. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. This post focuses on understanding another factor – your life cycle. Introduction.
  • SYNECORE  |  TUESDAY, MAY 7, 2013
    [Industry, Information] Enhance Your MOFU: 10 Ways to Advertise on Social Media
    It is also in the MOFU stage that users are most likely to socially-share information throughout their networks, whether through a like, re-tweet, or pin. You can define your audience by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group. What is a MOFU offer? will hit $4.14
  • SAVVY B2B MARKETING  |  MONDAY, DECEMBER 14, 2009
    [Industry, Information] 7 Critical Steps to Getting Effective Survey Results
    She is a veteran of the target marketing industry with 20+ years building innovative data and consulting solutions; a 10 years+ serial entrepreneur. When you have special data needs, often you are left with the only viable solution to get the exact information you need: a custom survey. We are very pleased to have Wendy S.
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 7, 2011
    [Industry, Information] LinkedIn Company Page Checklist for B2B Marketing
    LinkedIn regularly informs members of Company Pages changes via email or network update. Select Industry, Operating Status, Year Founded - Main company industry allows you to choose from any within the LinkedIn categories. Over 100 million professionals are following more than 1.9 million companies on LinkedIn.
  • LEADER NETWORKS  |  TUESDAY, JUNE 14, 2011
    [Industry, Information] Social Business Readiness: 5 Questions for Legal Executives
    Has legal benchmarked these against other organizations within and outside your industry or sector to ensure they are complete and take into account current best practices? The folks in legal are often the last ones invited to the social media party. After all, they are often the "Dr. At best, they would certainly try to change it.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 5, 2012
    [Industry, Information] Snagging Hot Prospects – an Inbound Marketer’s Guide to Getting the Best Leads to Come to You
    Look at lead origination, time to maturity, length of sales cycle, company size and industry, trigger events, and titles of key contacts. When your prospects get off the phone with your sales reps, they should be able to find additional information about the topics they discusses on the phone, and you should be the one to provide it.
  • HUBSPOT  |  THURSDAY, AUGUST 7, 2014
    [Industry, Information] Which Channels Drive the Best Landing Page Conversion Rates? [New Data]
    You should always look in your own analytics to find out which channels are converting best for your business, but sometimes, it''s helpful to get some industry benchmarks to see how your success stacks up. 'If you’re a marketer, you are no doubt wondering where the best place to find potential leads and customers is. of all visitors.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Industry, Information] Your social media strategy plan: Where do you START?
    Information eco-system Only now are we beginning to look at the actual platforms we need to populate — where will we post our rich content, where will we engage? 'When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. You need rich content.
  • HUBSPOT  |  WEDNESDAY, JANUARY 23, 2013
    [Industry, Information] Link-Building Best Practices for Targeting a UK Audience
    First, m ake a list of all the top blogs in the UK that are relevant to your industry. To find relevant blogs in your industry that have a.co.uk Participate in Comment Threads and Communities in Your Industry. What is the latest industry news in the UK, and how does it impact them specifically? On-Page vs. Off-Page SEO.
  • VIEWPOINT  |  TUESDAY, MARCH 6, 2012
    [Industry, Information] CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
    As CMOs across industries continue to fight for a seat at the executive table, they should seize the opportunity to do so by helping their organizations become customer centric. for Industry Average firms and a 6.7% It’s no wonder that content marketing adoption is on the rise across industries. Chapman. Drive Alignment.
  • MARKETING ACTION  |  TUESDAY, MARCH 26, 2013
    [Industry, Information] 8 Steps to Achieving Search, Social & Content Marketing Success
    Often times, when people are searching online, they are looking for answers – but the other half of the time, they are looking for information and education before making a purchase decision. Your main goal is to research and figure out what information your prospects are looking for. Why content marketing? Strategy development.
  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Industry, Information] How Long Should Your Landing Page Forms Be?
    As marketers everywhere struggle to strike the right balance between requiring too much and too little information, many are left thinking, what's the magical form field sweet spot? Most experts will tell you to ask only for the information you need to effectively contact and qualify a lead, but surely it's not that simple.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Industry, Information] 6 Handy Tools to Monitor Social Media Success
    The image-based social media site offers information on impressions, reach and frequency to help you evaluate engagement with your audience. With this information you’ll have the knowledge of what kinds of images are resonating with your followers so you can share more content like it in the future. Image courtesy of Instagram.
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 4, 2010
    [Industry, Information] ClickInsights: What is the ideal length of a white paper?
    How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? Page 2 – Introduction/Industry Dynamics. Page 6 – Concluding Summary/Call to Action Information. Michael Stelzner. Tease?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Industry, Information] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    If you want to learn more about the BMA, read this: For more than 90 years, BMA has been the pre-eminent service organization for professionals in this vital industry. Be the primary repository of the best in business-to-business marketing information and resources. Promote the best practices in the industry. What do you think?
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Industry, Information] The 7 Aspects of Inbound Marketing Most People Screw Up
    We serve a multitude of industries , and are ready to serve you! The goal is to provide the most informative and comprehensive website thus providing great products and a great informational resource. We are leaders in this industry. Too often, marketing is just plain bad. But change is hard and doesn't happen overnight.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 11, 2014
    [Industry, Information] How To Create B2B Website Content That Sells
    Educate and offer value - Sure, your website should have information about your products and services. The difference is that now the website visitor, instead of sitting passively through a TV ad, will leave your site if you don''t get to the point and provide the information they seek. It''s what drives visitors to your site and.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, SEPTEMBER 6, 2013
    [Industry, Information] A LinkedIn Strategy That Amplifies Your Credibility
    Sometimes they relate their personal experiences and knowledge about topics related to their industry, customers, business process, trends and challenges. LinkedIn is a great place to put industry relevant content that improves our credibility as a business and helps us stand out from other training companies. Relevant Content.
  • JUNTA 42  |  TUESDAY, JANUARY 17, 2012
    [Industry, Information] Content Marketing and the War of Attrition
    Creating information that, simply put, is not helpful or engaging. Sure, I like to think that this blog has served as a valuable resource for many, and helped to drive the industry forward. There are a lot of reasons why content marketing doesn’t work for some companies. Focusing on the wrong metrics and objectives. The result.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 25, 2013
    [Industry, Information] 10 Ways To Create The Ideal Environment For Your Teleprospecting Team
    In the industry, we talk a lot about how to create the best environment for teleprospecting teams, from a day to day perspective, that will increase employee productivity. Sure, we have CRM systems to track this information which is great, but why not incorporate a little competition the old school way? Low cubical walls.
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 1, 2012
    [Industry, Information] Inbound Marketing on the Rise, and What It Means for Marketers
    Inbound marketing is the practice of drawing in web visitors/prospects that already have an interest in your product or industry (as opposed to broadcasting a message out to a sea of largely disinterested consumers). Commit to inbound - one of the core differences between inbound and outbound is that outbound can be like a marketing drug.
  • ACHIEVE MARKET LEADERSHIP  |  TUESDAY, OCTOBER 20, 2009
    [Industry, Information] The Importance of Ratings & Reviews in an Augmented Reality
    These AR apps help users identify locations based on informational overlays that may contain distance, pictures, brand images, direction etc. Soon enough, these digital images could act as display advertisements, providing information, special offers, and most importantly reviews. Gaming or entertainment. Browsing physical landscapes.
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Industry, Information] Think Outside Your Alumni Database: A Primer on Social Donor Management
    And before social media, alumni directories were the primary way for collecting alumni information and sparking alumni networking groups. But now, we live in an age where you can find everything about your classmates on Facebook -- leaving reunions obsolete -- and professional information is constantly shared via LinkedIn groups.
  • THE POINT  |  WEDNESDAY, MARCH 9, 2011
    [Industry, Information] Help Your Favorite Local Businesses Get Found on Google
    According to various industry statistics, a large percentage of consumer search activity is related to location. What you may also have noticed is that the business listings that comprise those search results vary widely in depth and amount of information provided. At no cost to them. Think of that page as your Google business listing.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Industry, Information] How To Use Social Media for Recruiting Young Talent
    Showcase pages can offer company information, awards, benefits and industry trends. You will find user profiles with more professional information and work experience than any other social media channel out there, making this a primary tool for recruiters. How do you attract qualified employees ? Do they exist? Where to begin?
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 6, 2012
    [Industry, Information] 6 Secrets to a Successful Facebook Real Estate (or any small business) Page
    When used successfully, Facebook can take your business from obtuse and obsolete to informative, enlightening and highly regarded. However, as the industry continues to evolve and adjust to the ever-growing needs of today’s savvy online consumer, can you afford to sit on the sidelines? Give Away Valuable Information.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Industry, Information] B2B Websites: How To Generate More Leads
    recently had lunch with a couple of executives with an industrial manufacturing firm. Specifically, the explosion of information readily available online has led to the ascent of the “self-directed buyer.”. In the past, there was less information available for buyers researching a purchase. Don''t be. But there’s a catch.
  • ANNUITAS  |  THURSDAY, FEBRUARY 23, 2012
    [Industry, Information] My Love/Hate Relationship with B2B Events
    When I told him that we still hadn’t decided, he informed me “We have to be at that show. They should know the industry, trends, customer issues, etc. I have a confession to make. I have a love/hate relationship with marketing events, a fair share of which I attend each year.   When I asked, “Why did you scan my badge?” Rep:   Well.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Industry, Information] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    Marketers operating in highly specialized industries often ask us: Can our business benefit from an inbound approach even if we operate in a niche market? Charan goes on to note that “many CEOs do not hesitate to go directly to sources at the scene of the action or to tap informal social networks.” Always Be Influencing.
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Industry, Information] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    Tuning in to the right ones can make all the difference in the world in how you address challenges, grow your business or keep up with industry trends. Episodes include interviews with artists and industry leaders, and delve into the stickier aspects of living in a create-on-demand world. Here are nine podcasts we think can help.
  • BUYEROLOGY  |  MONDAY, OCTOBER 3, 2011
    [Industry, Information] Buyer Perceived Value (BPV) Scorecard: Qualifying and Quantifying Value
      Multiple qualitative methods assist in identifying un-articulated patterns of thinking and behaviors that can be translated into value attributes unique to your industry, markets, and organization.    How do you plan to stay informed of these shifts in buyer perceived values? Image by J. McPherskesen via Flickr.
  • MARKETRI  |  THURSDAY, MAY 30, 2013
    [Industry, Information] Five Types of Content Your B2B Firm Should Have on SlideShare
    B2B marketers have caught on to this only recently, prompting industry leaders to christen SlideShare “ the biggest opportunity in B2B content ” and “ the sleeping giant of social media. think part of the problem is that busy professionals simply don’t know where to start or what to share.
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 26, 2010
    [Industry, Information] B2B Marketing Events Around The World - Nov 2010
    The changing nature of our industry propels us to stay on top of the latest trends. Here's what's on tap for marketing industry events for November. Lauderdale, FL: An online marketing conference featuring today’s leaders in the Social Media, Search Marketing & Venture Capital industries. Ongoing, B2BTOTY Awards.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 15, 2011
    [Industry, Information] Are You Setting Your Sales People Up For Success?
    Instead, they educate themselves by accessing publicly available information and connect with peers online until they’ve narrowed down their options. According to Forrester Research that’s an average of 7 hours per week that a salesperson spends looking for relevant information in preparation for a sales call.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Industry, Information] Marketing Automation for the Inbound Challenged-Part 4: Vendors II
    This deep dive into marketing automation has been almost as fun as it has been informational. OneView also answers the industry's need for a system that's easy to use; Loop Fuse can have it up and running for you in minutes, with set-up and CRM integration at no charge. hope this series has been as helpful to you as it has to me.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2011
    [Industry, Information] 3 Tips to Optimize Your Lead Management System
    If you are able to follow this lead management process, your customers will be better informed and your sales force will understand their needs, which will result in more sales. Many of the leads you capture are still gathering information to help them make a decision. The answer is simple. Manage those leads ! Connect with HubSpot
  • B2BMARKETINGSMARTS  |  THURSDAY, OCTOBER 21, 2010
    [Industry, Information] Four ways to keep your B2B marketing Web site from turning away customers.
    This informative paper focuses on consumer Web site and ecommerce. Here are the first four questions this paper asks, revised for B2B marketers: Can prospects find the information they want? Can prospects find the information they want? This requires navigation labeled by title, industry, industry issues, or pain points.
  • STORIES THAT SELL  |  MONDAY, FEBRUARY 13, 2012
    [Industry, Information] Chasebuzz Site Features 2000+ ICT Success Stories
    For ICT (information and communications technology) buyers, it's now possible. Decision-makers can search by keyword, vendor company, ICT solution, industry, customer size and deployment country, allowing them to truly drill down to find organizations like theirs. " said Goran Kalanj, managing director at Serengeti.
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 24, 2011
    [Industry, Information] One great B2B marketing reminder and one new trend.
    The San Diego Software Industry Council sent me an invite to a Saturday-morning workshop focused on discovering how customers think and incorporating that knowledge into customer-focused Web-based applications. ???????Great Reminder. This isn’t a new B2B marketing thought. It sounds like a great event. YES, YES YES. New Trend.
  • E-LIGN  |  WEDNESDAY, JULY 17, 2013
    [Industry, Information] 5 Reasons Business Owners Should Tweet
    The foremost tier of advertising is, of course, brand recognition: The ability to keep clients engaged by informing them that you are still in business and are still valued in your niche. 'For many business owners, the pressure to network via social media can simply feel like one more headache within the daily grind. Branding. Feedback.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 3, 2014
    [Industry, Information] Back-to-Basics: 5 Email Marketing Fundamentals You Should Revisit
    Have a goal in mind and tailor your email’s information and call-to-action to that idea or plan. Are you trying to establish yourself or brand as an industry expert? Send a frequent email newsletter with educational information, tips, how-tos, and industry news. Always keep a goal in mind. Understand delivery.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Industry, Information] How to Deliver the Perfect Sales Demo
    Send a calendar invite as soon as you have confirmed the date and time of the demo (don''t forget to include any dial-in information), and then follow up with a confirmation email a few hours or the day before your demo. Confirm that you have this information right, and use it as a springboard to jump into the meat of the demo. Use it.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 26, 2011
    [Industry, Information] Stop Advertising and Give Them Content! [The Numbers Prove It]
    Likewise, we don’t pay attention to advertising that doesn’t give us something of value in return , either discounts, entertainment or information. Advertising, although performing well versus industry benchmarks, is not what the audience is engaging with. We all want to get more than we give, it is simply human nature.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JULY 7, 2006
    [Industry, Information] B2B Lead Generation Blog: Closed Loop Feedback: The Missing Lead Generation Huddle
    define closed-loop feedback as the principle of eliciting a continuous flow of pertinent information from the sales team that tracks each qualified lead from start to end, whether to sales close or to rejection. Should there be a special focus on individual sales people or industries? It works wonders! Further follow-up?
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 9, 2013
    [Industry, Information] Visible Expert Profile: Charles H. Green
    'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. The book that eventually emerged from this period was The Trusted Advisor , co-written with industry peers David Maister and Robert Galford.
  • HUBSPOT  |  TUESDAY, JANUARY 8, 2013
    [Industry, Information] 7 Real Marketing Interview Questions From HubSpot's CMO
    The file contains information about each lead, such as their industry, title, company size, and what they did to become a lead (e.g. Can you use this information to create a lead score? They also might zone in on one factor, perhaps industry, all alone. All my best interview questions are here for the taking. Next Steps.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 14, 2013
    [Industry, Information] What eMagine Customers are Saying: Client Recommendations
    'eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. She has served as a trusted partner who is reliable, well-informed, and willing to explain complex concepts.”. ” B2B Web Strategy
  • MARKETRI  |  WEDNESDAY, MARCH 14, 2012
    [Industry, Information] 4 Surprisingly Easy Ways to Generate Awesome B2B Content
    Document: Attending a tradeshow, conference, or other industry event? What are the upcoming important things that will impact your industry? Interview: Interviewing industry experts is a great way to learn more about a new topic and also provides an excellent opportunity for generating content. ” Creating a Content Matrix.
  • PAUL GILLIN  |  MONDAY, OCTOBER 31, 2011
    [Industry, Information] How Will Computers Serve Us in 2020?
    Ferrucci : Watson was learning over heuristic information. third thing is to make sure that information is available always from every corpus, whether it’s your personal information, information in books or information that’s on the Web. Everyone is well informed about the problems, the possibilities and why.
  • FATHOM  |  TUESDAY, FEBRUARY 25, 2014
    [Industry, Information] 10 Tips to Maximize ROI at Manufacturing Tradeshows
    While many industries have moved away from spending money on setting up booths, many manufacturers continue to tout tradeshows as an effective way to get out their brand name, showcase new products, nurture relationships with existing customers, and build relations with new prospects. If you will demonstrate new products. 4: Blog!
  • B2B MEMES  |  FRIDAY, MARCH 11, 2011
    [Industry, Information] Social Media and Ethics: An Interview with B2B Editor Maureen Alley
    My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet. But not when it comes to reporting on my industry (home building): I keep it straight reporting. Maureen Alley: Never tweet what you wouldn't say in person. Absolutely. It’s very fluid.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JULY 2, 2009
    [Industry, Information] Consulting Pulse: 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources
    You can get referred , publicly and permanently, by industry professionals who others will take as a trusted source of information. have also no doubt that the number of industries that this particular program will change is only now starting to reveal itself. Follow Me The Author Who writes this? 41 million users) 2. In fact.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 8, 2014
    [Industry, Information] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
    Review your site for vital information. That’s why you should take a minute and make sure your company’s Facebook page has vital customer information, Ramos says. Your contact information. To get more industry news, sign up for our weekly blog updates. Of course, this adjustment raises a lot of questions.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 24, 2012
    [Industry, Information] #Outboundprospecting with Sales Intelligence
    Most reps build their lists based on company size, industry, title, and geographical location. The information reps need to know to diagnose a deal is out there. Don’t waste time asking a prospect about key initiatives and industries of focus. Unlike many predators, a coyote practices a unique set of diverse hunting tactics.
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Industry, Information] 10 lessons on Walmart’s social media strategy
    START WITH A GOAL: Walmart’s goal for social media is to ensure that customers and potential customers understand that the discount store has the lowest prices in the industry and that Walmart’s mission is to help them save money so they can live better lives. It is still a family-owned business. Walmart also has a big social media presence.
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2011
    [Industry, Information] 6 Twitter Tips for Building Relationships and Generating Media Coverage
    But how do you find the influencers in your industry on Twitter? One way is to look for influential blogs in your industry (using blog search engines like Technorati), subscribe to them, and start following their authors on Twitter. Another way is to start following journalists who target your industry. It's true!
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 29, 2008
    [Industry, Information] Exeros: A Viral Contest Leads to the Creation of a University
    Denise's creative marketing techniques got the word out about the Exeros product and lead to an even larger initiative that established them as a thought leader in their industry. As a small company with a revolutionary product in the master data management (MDM) industry, they had to get the word out and build awareness of their product.
  • HUBSPOT  |  THURSDAY, MAY 1, 2014
    [Industry, Information] 21 Real-World Marketing Lessons New Grads Need to Succeed [SlideShare]
    Marketing curriculums have yet to catch up with the constantly changing industry landscape. Consume as much information as you can on a daily basis. Creating Marketing People Love: 29 Tips From Industry Experts [Slideshow]. 'Throughout my undergraduate career, I was "that" student. No, not the teacher''s pet. Meet people!
  • HUBSPOT  |  TUESDAY, APRIL 9, 2013
    [Industry, Information] How to Master Non-Awkward, Effective In-Person Networking
    Sure -- we all want to expand our network by meeting new people in our industry, but actually meeting them can feel like a middle school dance all over again. ve met tons of great people at events who have since become familiar faces at industry events. Do you want to meet an industry leader who can become a valuable mentor?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Industry, Information] The 4 Things Digital Marketers are Missing
    While every situation, website and industry is different, there are four concepts that digital marketers often miss. You have access to search patterns, interactions with advertising, and conversations on social media to help you make informed, data driven decisions about how your customers ARE behaving – not how you think they’ll behave.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Industry, Information] Social Media Marketing Automation Dos and Don’ts
    Instead, share as much client or industry-related content as possible, repost photos people Instagram of your products, and engage with individuals as authentically as possible. You can also schedule tweets for information about a big launch or promotion. Automation is not a solution for all of your social media needs.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 19, 2013
    [Industry, Information] B2B Email Marketing: Batch and blast, mobile and other challenges
    'Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. million PDF downloads of new insurance policy information for agents. This post grew out of one of those talks. Here are their answers. MB : Oh, there is no contest. Every
  • ENGAGE  |  FRIDAY, APRIL 15, 2011
    [Industry, Information] 3 Simple Social Media Lessons from the Bronx Zoo Cobra
    The backstory : On March 26, 2011, the Bronx Zoo informed the public that their reptile house was closed after a venomous adolescent Egyptian cobra was discovered missing from its off-exhibit enclosure on March 25. T here’s a reason the phrase “corporate stiff” exists. And on our Twitter accounts it shows. But where to learn from?
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 30, 2013
    [Industry, Information] 5 Reasons Why Content Marketing Is So 2012
    The advertising industry is shrinking faster than any other sector. There’s an abundance of quality information on the internet, which is why content marketing is increasingly less effective unless you’ve got an inbound strategy which extends to social media and guest blogging. 'Image credit: Kromkrathog/freedigitalphotos.net.
  • HUBSPOT  |  TUESDAY, JULY 23, 2013
    [Industry, Information] The Secret to Being an Awesome Marketer? Act Like a Child.
    What are some “broken” aspects of your industry that need to be exposed? This post points out a bold fact about the industry that no one really talks about. What are some potentially scary, little-known, or controversial truths in your industry that no one is talking about? '"Stop acting like a child!". Not so fast. whatever.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 24, 2014
    [Industry, Information] How to Bring a Dormant Lead Back Online
    “[This information] tells them exactly why not doing anything today, holding off on that decision and not buying … is not a good place to be,” Frantz says. 'You worked hard to get a new prospect on your email list, but what do you do when someone on the list hasn’t responded to anything in a long time? Follow up.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 9, 2012
    [Industry, Information] Add Social Media to Your Outbound Efforts
    typical target list will contain companies that fit a target profile because of their size or industry. Traditional data will help you find basic contact information for prospects: names, titles, email addresses, Twitter handles, etc. Social intelligence tends to contain much more useful information. Find Out More about Them.
  • HUBSPOT  |  SUNDAY, APRIL 28, 2013
    [Industry, Information] Twitter Reportedly Testing Two-Step Authentication, and Other Marketing Stories of the Week
    Foursquare Packs More Information Into Redesigned Business Profile Pages, From Marketing Land. Foursquare’s revamped look is designed to bring more useful information to the attention of its users, adding some great new improvements to the user experience. get it?). Read the full story on The Next Web. Read more at Marketing Land.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 15, 2010
    [Industry, Information] Successful Blogging Topics for eCommerce Websites
    Search engines and human readers alike put priority on fresh content and blogging makes it easier to get your eCommerce shop involved in conversations happening around your industry. Instead, blog about general products within an industry. Consider writing about the general industry of photography and videography.
  • VIDYARD  |  MONDAY, NOVEMBER 17, 2014
    [Industry, Information] Move Prospects Through the Buying Process with Video
    The infographic below emphasizes the value of different formats of video content along the buying process and the information that typically leads prospects towards a sale. Thanks to the technological development around the video marketing industry, creating and marketing video content for your brand has never been easier.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Industry, Information] Everything a Marketer Should Know About QR Codes
    The information that is encoded by QR codes can include text, a URL, or other data. Barcodes have been around for quite some time, but their use as a mobile utility for accessing information is new in the scheme of things. The incredible growth of the online marketing industry isn't a fluke. ” What the Heck is a QR Code?
  • VIRALLY BLOG  |  FRIDAY, MAY 23, 2014
    [Industry, Information] Virally is back with a bang!
    You have created some great content to educate and inform your prospects and are now faced with the choice of distributing the content without a gate and letting people download it but without knowing who is downloading it.Or No forms no fuss everyone is happy. Simple and Free! The post Virally is back with a bang! Events
  • MARKETING CRAFTMANSHIP  |  FRIDAY, FEBRUARY 13, 2015
    [Industry, Information] The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
    If a hedge fund is unwilling to provide on its website essential information related to its capabilities and credibility, then the firm is not really serious about market communication. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak.
  • SALES CHALLENGER  |  MONDAY, JUNE 30, 2014
    [Industry, Information] 3 Ways to Segment Customers
    To that end, we’ve boiled down three basic methodologies (that seem to be the most widely used and also the most actionable): Industry/Firmographic. Let’s dive in to each starting with industry/firmographic. 'Navigating customer segmentation is like reading those Choose Your Own Adventure books written in the 80s/90s. Customer Tiering.
  • HUBSPOT  |  TUESDAY, MAY 1, 2012
    [Industry, Information] Analyze Twitter Data for Any Search Term [Free Tool]
    To give you a sampling of the different use-cases and information you can pull out of this flexible tool, I ran a few interesting reports and highlighted what I thought was the most useful information from each. Find Industry Influencers. Over the past few weeks, I've been working -- mostly in secret -- on a sweet new free tool.
  • 3D2B  |  THURSDAY, JANUARY 9, 2014
    [Industry, Information] New Year’s Resolutions That Help With B2B Appointment Setting
    When you know your products, services and industry inside out, you can converse fluently with prospects. Since you want to build on your knowledge of the prospect each and every time you reach out to them, you need to capture that information in robust systems. Will Be an Expert. Have 2 Ears and 1 Mouth.  Will Be Consultative.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Industry, Information] 5 Tools to Battle Social Media Content Overload
    Finding the right filters to optimize both sharing and consuming content is one of the most important ways of dealing with this information overload. This way, you can identify the top content, trends, and important news in your network and industry to stay in the know and ahead of the competition. Summify. Buffer. SocialBro. Twylah.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Industry, Information] 3 Ways Life Sciences Marketers Can Benefit From Automated Marketing
    While this method has been the tried and true approach, over the years the industry has changed and new channels have emerged, first in the form of direct to-consumer advertising. 2013 study by Accenture, a global management consulting, technology services, and outsourcing company surveyed 200 U.S. Glean and leverage data more effectively.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Industry, Information] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content.
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Industry, Information] How to Create a Logo: Designers Give a Look Inside Their Process
    And with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their brand. Step 1: Research the field/industry. Researching the field or industry helps designers get a sense of the environment the logo''s going to live in," said Tyler. Read on to find out.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 18, 2013
    [Industry, Information] Evolution of a Press Release
    Same as always, it shouldn’t present information in an opinionated or sale-sy style. This is not the time for long-winded sentences filled with industry jargon. It should include logos, photos, charts and videos to convey information. It should also contain two or more key links, directing readers to more information.
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Industry, Information] Setting Uncomfortable Content Marketing Goals: Now
    completely disagree with marketing experts and consultants who say it’s not necessary to be the leading information provider for your industry. If you are not striving to be the go-to resource for your industry niche, you are settling for the comfortable , whatever that means to you in goal-setting terms. m calling bull on that.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 26, 2011
    [Industry, Information] Oracle Real-Time Decisions Empowers Business Users
    One of the few dependable rules in the software industry is that Suites Win. Different users can also be presented with different views of the underlying objects, so they can see information organized in ways that make the most sense for their own purposes. appear at a dizzying pace.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [Industry, Information] Treehouse Interactive Refines Its Features and Targets Larger Firms
    The greatest divergence from industry norms is Treehouse contacts always enter campaigns by completing a form. Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. This might foreshadow attrition problems at other vendors. Here's an update. form integration.
  • MARKETING INTERACTIONS  |  TUESDAY, AUGUST 25, 2009
    [Industry, Information] How to Use Existing Content in B2B Demand Generation Programs
    e.g. lead database, referrals, social communities, industry portals, events, etc.). What do they need to know to make an informed decision? Many of my clients don't have content suited for all stages of the buying process. Some of them have lots of content, but are stumped about how to use it effectively. Show how you can help.
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 16, 2010
    [Industry, Information] Mobile Internet – If not now, when?
    My reluctance to take the stage wasn't so much the fear of defeat, it was more a response to the depressing realisation that the B2B industry is catastrophically unable to respond quickly to game-changing shifts in market development. Your customers use their mobile devices to access and request information online. politely declined.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 28, 2010
    [Industry, Information] Thrifty in Words
    Sometimes too much information is simply too much leaving you with nothing but a diluted message. Because of this industry training what we got was a few decades of some of the world’s most technically accurate yet boring writing. know how much breathing space I have with the topic as I inform and educate my audience.
  • NUSPARK  |  SUNDAY, DECEMBER 29, 2013
    [Industry, Information] Buying Online Display; Click-through Rate & Conversion Considerations
    The online display industry has gone through significant changes over the years.  Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate. Summary.
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