Page 24 of 55 Previous | Next 
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Industry, Information] The 4 Things Digital Marketers are Missing
    While every situation, website and industry is different, there are four concepts that digital marketers often miss. You have access to search patterns, interactions with advertising, and conversations on social media to help you make informed, data driven decisions about how your customers ARE behaving – not how you think they’ll behave.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Industry, Information] Social Media Marketing Automation Dos and Don’ts
    Instead, share as much client or industry-related content as possible, repost photos people Instagram of your products, and engage with individuals as authentically as possible. You can also schedule tweets for information about a big launch or promotion. Automation is not a solution for all of your social media needs.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 5, 2011
    [Industry, Information] Your Marketing Surveys Suck! How to Get Accurate Usable Results that Will Help, Not Hurt, Your B2B Marketing
    Because of this, I have a clear understanding of when surveys are appropriate, how to get unbiased information for them, and how to measure their results. Typically it is because we are seeking: Industry information or market analysis. Benchmark information. Industry information or market analysis.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Industry, Information] Marketing Automation for the Inbound Challenged-Part 4: Vendors II
    This deep dive into marketing automation has been almost as fun as it has been informational. OneView also answers the industry's need for a system that's easy to use; Loop Fuse can have it up and running for you in minutes, with set-up and CRM integration at no charge. hope this series has been as helpful to you as it has to me.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 19, 2013
    [Industry, Information] B2B Email Marketing: Batch and blast, mobile and other challenges
    'Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. million PDF downloads of new insurance policy information for agents. This post grew out of one of those talks. Here are their answers. MB : Oh, there is no contest. Every
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 21, 2013
    [Industry, Information] The Top 9 Videos From Brands This Year
    'It’s that time of year to start thinking about what have we done well, as an industry. don’t feel particularly informed by it. And recognize the success of those brands who got it right. Who created content that didn’t just pitch their products. But touched their audience in some way. hope you enjoy the videos!
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 9, 2012
    [Industry, Information] Add Social Media to Your Outbound Efforts
    typical target list will contain companies that fit a target profile because of their size or industry. Traditional data will help you find basic contact information for prospects: names, titles, email addresses, Twitter handles, etc. Social intelligence tends to contain much more useful information. Find Out More about Them.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, SEPTEMBER 6, 2013
    [Industry, Information] A LinkedIn Strategy That Amplifies Your Credibility
    Sometimes they relate their personal experiences and knowledge about topics related to their industry, customers, business process, trends and challenges. LinkedIn is a great place to put industry relevant content that improves our credibility as a business and helps us stand out from other training companies. Relevant Content.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 6, 2010
    [Industry, Information] Facebook Launches New Groups Feature
    Facebook’s announcements mainly focused on control for users, which includes a new privacy dashboard and the ability for users to download their information from Facebook. Facebook is now adding group information to the Graph API, enabling group information to be used by third party developers. Marketing Takeaway.
  • VIEWPOINT  |  THURSDAY, JUNE 28, 2012
    [Industry, Information] PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups
    This implies a continuous dialog or conversation helping to guide that buyer to the right educational and information resources. Today and for the future, tech is a 5% to 6% growth industry. My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies. don’t want to be sold to.’”
  • WRITTENT  |  FRIDAY, AUGUST 22, 2014
    [Industry, Information] 32 Blog Post Ideas for Your Next Article
    What are your go-to sources for high-quality industry information, statistics and research? What does a professional really need to know to cut it in your industry, and why? Why not share your thoughts about the future of your industry? 'Image source. Feeling a little stumped about your next article? Winning Tweets.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 2, 2010
    [Industry, Information] Location Marketing for the SMB
    People search for stuff to do, places to go, and things to buy on a local level, and they are increasingly turning to the Internet for the information they need. Well, a lot of people suspect that the Web site of the business they are researching is going to be friendly information. Image by The Library of Congress via Flickr.
  • SALES CHALLENGER  |  MONDAY, JUNE 30, 2014
    [Industry, Information] 3 Ways to Segment Customers
    To that end, we’ve boiled down three basic methodologies (that seem to be the most widely used and also the most actionable): Industry/Firmographic. Let’s dive in to each starting with industry/firmographic. 'Navigating customer segmentation is like reading those Choose Your Own Adventure books written in the 80s/90s. Customer Tiering.
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Industry, Information] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    People use LinkedIn to learn more about their industry and keep in touch with professional connections. Think of Facebook as your best friend, dressed-down and ready to party at a rock concert, while LinkedIn is your potential future business partner, suited up and ready to learn about industry success at a business expo. Don't fret!
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Industry, Information] Setting Uncomfortable Content Marketing Goals: Now
    completely disagree with marketing experts and consultants who say it’s not necessary to be the leading information provider for your industry. If you are not striving to be the go-to resource for your industry niche, you are settling for the comfortable , whatever that means to you in goal-setting terms. m calling bull on that.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 3, 2013
    [Industry, Information] 5 Tips On Finding Your Next Customer
    By constantly sharing information, you will demonstrate that you are aware of the trends in your industry, connected to other important minds within that industry, and contributing new ideas to the conversation. This perception needs to change. For many small business owners, social media is still largely an unknown quantity.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 22, 2011
    [Industry, Information] Robert Egger On Why Nonprofits Need To Re-Think Marketing
    Egger is the author of Begging for Change: The Dollars and Sense of Making Nonprofits Responsive, Efficient, and Rewarding for All and a frequent speaker on the nonprofit industry. How do you think your colleagues in the industry and the world at large receive your ideas on nonprofit management? by Jesse Noyes | Tweet this. love it.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Industry, Information] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 26, 2011
    [Industry, Information] Oracle Real-Time Decisions Empowers Business Users
    One of the few dependable rules in the software industry is that Suites Win. Different users can also be presented with different views of the underlying objects, so they can see information organized in ways that make the most sense for their own purposes. appear at a dizzying pace.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [Industry, Information] Treehouse Interactive Refines Its Features and Targets Larger Firms
    The greatest divergence from industry norms is Treehouse contacts always enter campaigns by completing a form. Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. This might foreshadow attrition problems at other vendors. Here's an update. form integration.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 16, 2010
    [Industry, Information] 5 B2B Social Media Success Stories
    These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. So in 2005, it introduced the SAP Developer Network (SDN) to open the company’s content, strategy and technical information to a global audience. case studies and demos). Kinaxis.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 14, 2014
    [Industry, Information] How Northwood Construction Became a Local Hero
    Armed with this knowledge, we helped Northwood develop educational content including: A Northwood blog targeting homeowners in northern Virginia, providing regular, relevant information on remodeling, aging-in-place, managing cost, and caring for homes. Northwood Construction, for example, is a home remodeling firm based in northern Virginia.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 28, 2010
    [Industry, Information] Thrifty in Words
    Sometimes too much information is simply too much leaving you with nothing but a diluted message. Because of this industry training what we got was a few decades of some of the world’s most technically accurate yet boring writing. know how much breathing space I have with the topic as I inform and educate my audience.
  • MARKETING INTERACTIONS  |  TUESDAY, AUGUST 25, 2009
    [Industry, Information] How to Use Existing Content in B2B Demand Generation Programs
    e.g. lead database, referrals, social communities, industry portals, events, etc.). What do they need to know to make an informed decision? Many of my clients don't have content suited for all stages of the buying process. Some of them have lots of content, but are stumped about how to use it effectively. Show how you can help.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, MAY 8, 2013
    [Industry, Information] [VIDEO] 5 Ways to Build Your LinkedIn Personal Brand With SlideShare
    This turns your flat LinkedIn profile into a multi-media bonanza of great information that can showcase your company or personal expertise and value. Industry presentations: Do you have a presentation on industry trends or your new technology? What’s SlideShare? If so, put them on your profile. Put them on your profile.
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 16, 2010
    [Industry, Information] Mobile Internet – If not now, when?
    My reluctance to take the stage wasn't so much the fear of defeat, it was more a response to the depressing realisation that the B2B industry is catastrophically unable to respond quickly to game-changing shifts in market development. Your customers use their mobile devices to access and request information online. politely declined.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Industry, Information] 25 TEDTalk Quotes to Inspire You
    You know, those inspiring, funny, or fascinating talks from industry leaders and amazing people that take place around the world? 14) Eli Pariser: In a broadcast society, there were these gatekeepers, the editors, and they controlled the flows of information. We want to navigate, explore, discover information. Enjoy! Tweet This!
  • MARKETING ACTION  |  MONDAY, OCTOBER 6, 2014
    [Industry, Information] 5 Email Key Performance Indicators You Should be Tracking
    Metrics measure all kinds of interesting information but KPIs are the metrics that are actually important to your business. funnel report can provide vital information about how well your email marketing campaigns are turning leads into customers. What’s really important to your organization? For a retailer, it might be pretty simple.
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 13, 2010
    [Industry, Information] The State of the Blogosphere 2010
    For many, blogging has helped provide greater visibility into their industry. An enviable array of bloggers are tapped to speak at industry events. Additionally, an overwhelming majority are tasked with contributing to industry press. 2011 is the year of information curation and the dawn of the curator. startups.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Industry, Information] How to Overcome the 7 Most Crippling Blogging Challenges
    You'll also want to include post previews, categorization by subject matter so readers can easily find more information about the subject matters that interest them, and calls-to-action so you can convert blog readers into leads. Go to your RSS and read your industry's news. This is particularly true for those in a complex industry.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [Industry, Information] Top 5 Brand Building Tools for Technology Firms
    Develop a must-read industry blog: Make sure your blog is something that potential clients and referral sources want to read — having a blog just to have one won’t cut it. Publish a provocative industry newsletter: Not sure if a blog is right for you? Does a major question remain unanswered in the industry you serve?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 25, 2013
    [Industry, Information] Click Ad Fraud is out of control — Here’s how you can fight back
    ” “Finally, in the lead generation space, where advertisers pay for ‘qualified’ leads of users who we assume filled out forms requesting more information about our products, bad guys can arbitrage the difference between what they make per lead and what it costs them to pay a worker in India to fill out forms with fake data.”
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Industry, Information] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    On the contrary, because the information is presented in a visually appealing and compelling manner, the facts are more easily understood, retained, and best of all, shared. Think short, simple, uncomplicated videos that are customized to various industries and personas that your target audience represents. Now that’s ROI!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 8, 2010
    [Industry, Information] Want to Fail at Telesales?
    respect that they are trying to do their job, and I always give them a few seconds to catch my interest (mostly because of the industry I am in) but 9 times out of 10 I am itching to get off the phone after 10 seconds. I can't stand most telesales reps. The sales person doesn't know who they are calling. How is it going to save me time/money?
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 4, 2009
    [Industry, Information] Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit
    Ideally, you'd would want to hire someone who has experience in your particular industry, whether it is technology, health care, etc. You want someone who understands your target audience and the nuances of your industry, such as messaging, issues and acronyms. They also can use this information when creating future materials.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 4, 2009
    [Industry, Information] Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit
    Ideally, you'd would want to hire someone who has experience in your particular industry, whether it is technology, health care, etc. You want someone who understands your target audience and the nuances of your industry, such as messaging, issues and acronyms. They also can use this information when creating future materials.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 29, 2012
    [Industry, Information] Just Because You Wrote a Book It Does Not Make You a Sales Expert
    Similar to how Seth Godin said “If you wait until there is another case study in your industry, you will be too late” if you wait for someone to write a book about how the sales process is changing, you are probably too late. Knowledge of Your Marketplace What works in one marketplace or industry may not work in another.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 13, 2012
    [Industry, Information] 5 Ways To Use Data Insight In Marketing Strategies
    Information is power, and according to the latest research, the companies that use this wisdom to run their business, are flourishing. Online marketing is also experiencing huge shifts in relevance with content and data coming to the forefront of industry forces. Today many changes are taking place in content marketing.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Industry, Information] How to Write a Press Release [Free Template]
    People now have control over where, when, and how they consume information and, as a result, it''s becoming harder for traditional PR teams to do their jobs. You''ve got your announcement in mind, and now it''s time to get it down in words to share with your community, industry, and followers. 'Sometimes, old-school is a good thing.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, APRIL 12, 2011
    [Industry, Information] If I get you on the cover of Forbes Magazine…
    Nearly everyone understands why positive media exposure is a good thing; it provides current and prospective clients with some comfort that they are making a smart, informed decision. …what will you do with that exposure? They typically respond, “Isn’t just being there in Forbes (or wherever) the goal?”.
  • WRITESPARK  |  TUESDAY, JULY 10, 2012
    [Industry, Information] Case Studies: Does Your Team Know What Makes a Good Success Story?
    Most likely, just a customer name and contact details, with little if any information on the story itself. Example answers: It's a well known company, the customer is in a target industry or market segment or has an interesting product application. One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract.
  • CLIENT BRIDGE  |  THURSDAY, APRIL 26, 2012
    [Industry, Information] Website Elements that Hamper Inbound Marketing
    A "Contact Us" Form Instead of Contact Information A "Contact Us" module is vague and generic, and should never be the only means of communication between you and your customers. Unintelligible "About Us" Page Make sure you're writing in a language that non-experts and others outside your industry can understand. Avoid business babble.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 26, 2011
    [Industry, Information] 5 Reasons to Leverage LinkedIn To Increase Your B2B Prospects
    When you provide this information first and foremost, prospects get reinforcement regarding the quality of your products or service. Advanced search capabilities target through keywords, industry, company and relationship to your network. Read your prospect’s LinkedIn profile to find information that can strengthen your bond.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 12, 2011
    [Industry, Information] Site Navigation: The Foundation for Results-Driven SEO
    See my keyword research articles for more information on researching and choosing keywords.). That top-level products/services page would then describe your main categories of products/services with a short summary of each of them, and link to the deeper pages that provide more information. Tweet August, 2011. Published by Dianna Huff.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 16, 2013
    [Industry, Information] Calls to Action: The Importance of Soft or Complementary CTAs
    And, you have captured some of their information with a soft CTA (in the example above, their email address) so you can trickle data to them on a regular basis (a subsequent email saying, “I see you downloaded this whitepaper. 'When we speak of a good landing page, we talk about its messaging, layout and offer.
  • E-QUIP  |  MONDAY, AUGUST 20, 2012
    [Industry, Information] E-Quip Blog: Cold Calling or Offering Value?
    What I call your entree is something of value—usually information or advice—that offers a fair return for the clients time. Balance asking questions and offering insight and information. Monday, August 20, 2012. Cold Calling or Offering Value? Think clients are any different? Cold calls are an unwelcome interruption. 12 PM.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 29, 2014
    [Industry, Information] 6 Tips for Managing a B2B Crisis Using Social Media
    'Every B2B company, regardless of size and industry, will encounter the occasional crisis. Keep the Information Flowing. Keep the information flowing, and strive to provide meaningful social media updates according to the schedule and on the platforms that you have established. Develop a Strategy. Document your plan.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Industry, Information] Guest Post: 3 Paths to Messaging You Must Manage
    With no shortage of information online and in other sources, they can quickly find a wealth of intelligence. The wave of information makes it difficult for buyers to filter out important data points from the noise.  And it’s no surprise why this is true.  Buyers are more savvy than ever before.  So, how can you overcome that challenge?
  • THE POINT  |  TUESDAY, SEPTEMBER 6, 2011
    [Industry, Information] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
    The information collected by those questions will enable iDirect to craft ever more tailored communication and also allows the iDirect sales force to respond and communicate with prospects more intelligently and effectively. Leveraging social media to help maintain mindshare, keep prospects informed.
  • HUBSPOT  |  WEDNESDAY, MARCH 7, 2012
    [Industry, Information] 9 Questions You MUST Ask Before Hiring a Freelance Blogger
    If you're met with vague or generic answers, or they don't ask intelligent follow-up questions that help narrow down their focus, they might be a generalist that isn't specialized in your industry or blog writing, specifically. About what industries do you write? So how do you get it right the first time? The Basics. The Deal-Breakers.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 3, 2010
    [Industry, Information] Ways to Market your Non-Fiction Book Without Breaking the Bank
    The publishing industry is in bad shape right now. With a good reviewer, you could be getting valuable information that will only make your next book more effective. Create a workshop where your book is used as the text If you are versed in training, put a workshop together which outlines your techniques and information.
  • VOLACCI  |  TUESDAY, JUNE 25, 2013
    [Industry, Information] Social Media and Lead Generation: Choose Wisely
    While those networks are incredibly important and shouldn''t go unattended, there are also a number of social networks dedicated to certain interest areas and industries that provide a wealth of opportunities.  . With that information, create buyer personas. . 'Social media is a trend that''s not going away. Who is he (or she)?
  • VIDYARD  |  TUESDAY, JULY 1, 2014
    [Industry, Information] How to end Your Video: Strong Call to Action Examples
    The goal of the CTA is ultimately to have a site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content – driving up their lead score. Please don’t blow a perfectly good opportunity by telling them at the end of your video to “visit your website for more information.”
  • LEAD VIEWS  |  MONDAY, JANUARY 30, 2012
    [Industry, Information] The Art and Science of E-Mail Marketing for Small Businesses
    Know that people click on a call-to-action because they want additional information about what they clicked on, what your prospect is interested in. Not general information about your company. Depending on the industry a 30% open rate and a 10% click rate are considered excellent results. Easy on the graphics!
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 23, 2011
    [Industry, Information] Thought Leadership Interview #11 – Jeff Chamberlain of Aprimo
    Content is still king, meaning what will generate leads is getting relevant information and offers in front of  buyers at the right time and in the right place.  It’s recognition that buyers are researching and scouring the internet for information and intelligence prior to contacting vendors. I’m excited about this interview.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Industry, Information] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    Contact Information: This should include the best ways to contact you, plus a website or landing page that includes information to your target prospects. They will use the terms that others in your industry use, and they will also validate your position as someone who is helpful. Tom calls this inbound social selling.
  • CRIMSON MARKETING  |  THURSDAY, JULY 25, 2013
    [Industry, Information] Save Your Online Brand – Before It’s Too Late
    The best way to start your brand protection is to look at other fraudulence cases in your industry. Include keywords in your industry and most importantly you and your business’s names. These alerts will keep you informed with news articles, blog posts, reviews and fraudulent use of your brand name right in your inbox daily.
  • TOMORROW PEOPLE  |  THURSDAY, OCTOBER 4, 2012
    [Industry, Information] The Death of Magazine Advertising [FLIPBOOK]
    An industry in the decline. This newfound availability of information has had an adverse effect on print media in general, particularly with the advent of tablets such as the iPad. There was a time when you'd go to the newsagent, buy a magazine and then search page after page of ads in the hope of some content. Things have changed.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Industry, Information] 6 Essential Social Media Lessons From Top Executives
    Even though there is an overall lack of c-suite social media participation across industries, there are numerous execs who just plain get it. The more information you offer up about your professional background and who you are as an individual, the stronger your credentials will be, and the more trustworthy you’ll come across.
  • THE EFFECTIVE MARKETER  |  MONDAY, AUGUST 12, 2013
    [Industry, Information] How The Democratisation Of Data Is Helping Small Business
    Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. Like many other industries that the Internet has disrupted market research is also not immune to change.
  • MEASURABLE MARKETING  |  MONDAY, SEPTEMBER 20, 2010
    [Industry, Information] 9 B2B Social Media Errors to Understand Before Jumping in
    Whether or not this information works to promote your overall business strategy. Your followers are looking for content that educates and informs them on a wide variety of industry data. Most businesses either already are, or are thinking about, taking part in social media. You didn’t do your background research!
  • HUBSPOT  |  WEDNESDAY, AUGUST 28, 2013
    [Industry, Information] What Is an Email Workflow? [FAQs]
    An email workflow is series of automated emails that will be sent -- or not -- based on a person''s behavior or contact information. With workflows, you can trigger actions based on any information you have about your leads, allowing you to send the right message to the right person at the right time. What Is an Email Workflow?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Industry, Information] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    ” While organizations realize the critical impact of providing content to enable and progress the buyer along the journey, the real value in content is in allowing your audiences to learn about topics and strategies that are focused on their specific business objectives, industries, and even their line of business. This isn’t new.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Industry, Information] Are You Bungling Your Blog Homepage Design?
    If you want someone to subscribe to your blog, only ask for the information you need for them to subscribe -- usually just their email address and/or frequency preferences. You can then use that information to nurture your blog subscribers into leads. You''re focused on getting posts up on the blog so you can start ranking in search.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 25, 2013
    [Industry, Information] eMagine Launches New Websites
    BBI is recognized as an industry leader in the creation of drugs designed to target cancer stem cells (CSCs). They provide software and models with consulting services to help energy companies make informed decisions. We use this blog to provide educational material for our visitors on these subjects. Boston Biomedical. Osaka, Japan.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 17, 2011
    [Industry, Information] Nine Variables To Consider When Creating Remarkable Content
    For this you want to understand both demographic variables (title, role, company size, industry) and psychographic variables (what keeps them awake at night?). Focus.com is fostering the democratization of industry data, information and advice by reinventing how expertise is created and consumed by business professionals.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Industry, Information] The ABCs of Content Marketing: A Glossary of Terms
    Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Tip: Factbrowser is a great tool to find industry-specific data for your content. keyword -- or keyword phrase -- is what a search engine user inputs when looking for information.
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Industry, Information] A 3-Step Guide to Performing Prospect Research (Before You Pick Up the Phone)
    It''s important Sales take the time to collect information and then create more tailored experience from first touch. Some basic information you should quickly gauge include: Company Size. You should also do some more in-depth sleuthing that gives context to that information. One word: context. Step 1: Learn About the Company.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 10, 2009
    [Industry, Information] ClickInsights: 3 important components that will make a great case study
    In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. All case studies are not created equally.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 21, 2011
    [Industry, Information] Eight Factors to Consider When (Re)Launching a Business Blog
    Informative? Though these will likely evolve over time, it’s best to think about at least the obvious subjects for your company and industry up front. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web.
  • HUBSPOT  |  MONDAY, APRIL 11, 2011
    [Industry, Information] Top Incentives for Driving Email Subscribers [Marketing Cast]
    “What they are looking for is interesting and valuable information that helps them,” he adds. People will sign up to receive your emails (or stay on your email list) because you offer them information that prepares them to make better decisions, educates them or entertains them. What Are People Looking For?
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2012
    [Industry, Information] 9 Ways to Dramatically Reduce Email Unsubscribe Rates
    Tip: If you've implemented a lead nurturing program, you can continue to collect information about your subscribers based on their on- and off-site behaviors that will allow you to learn more and more about them, and then deliver more personalized emails that align with their stage in the buying cycle.). Ways to Reduce Email Unsubscribes.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Industry, Information] The Making of Visible Experts: A Path for Seller-Doers in A/E/C
    Some in the industry would even argue that it never left the industry. Content marketing is the process of producing informative and valuable content to help target audiences educate themselves on topics that are of importance to them (and happen to be related to your expertise). of the time. So, what are you waiting for?
  • HUBSPOT  |  FRIDAY, APRIL 15, 2011
    [Industry, Information] 3 Unique Ways to Gain Trust on Landing Pages
    Below are three different ways you can establish a greater sense of trust while working to eliminate any fears your visitors might have in giving up their information. Some may be industry related or general such as the Better Business Bureau. Add Customer Testimonials. Use Trust Symbols. Include Your Privacy Policy.
  • INBOUND SALES NETWORK  |  THURSDAY, DECEMBER 22, 2011
    [Industry, Information] Prospecting: Predator or Prayer?
    Step 1: Identify the Industry. Start by picking the industry and, if possible, the sub-industry. Look at your company’s sales over the past 2-3 years and see if there are any significant trends as to who your best customers are and in what industry they work. Step 2: Identify Companies. Larger is not always better.
  • B2B MARKETING TRACTION  |  WEDNESDAY, FEBRUARY 3, 2010
    [Industry, Information] How to Use Google for Market Research
    In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. Tweet. We need to participate consistently (with discipline !) and we need to provide consistent brand images and messaging. Setting up Google Alerts is easy.
  • B2B MARKETING TRACTION  |  WEDNESDAY, FEBRUARY 3, 2010
    [Industry, Information] How to Use Google for Market Research
    In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. Tweet. We need to participate consistently (with discipline !) and we need to provide consistent brand images and messaging. Setting up Google Alerts is easy.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Industry, Information] Getting Started with Lead Nurturing
    Your visitors may just be window-shopping, information gathering, testing the waters. At its most basic, lead nurturing means marketing mindfully to these visitors who aren’t yet ready to make a purchase, keeping their attention engaged through relevant information — but not browbeating them with off-target or off-putting appeals.
  • BUYEROLOGY  |  WEDNESDAY, APRIL 21, 2010
    [Industry, Information] The 10 Rules for Creating a Buyer Persona: Rule 6
    The quest for information can be addicting.    In organizations where the leadership is mostly analytical in nature, the need for information and analysis can be interwoven into the corporate culture and is a component of every decision.  Image by kevinzhengli via Flickr. hard lesson learned.  Next up: Rule 7.
  • NUSPARK  |  SUNDAY, APRIL 29, 2012
    [Industry, Information] How Labels works in Google Adwords; benefits of the new feature
    Vendor List: “Directory” “List” “Guide” “information”. Industry: “Law firms, “Accounting” “Technology”. For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. Label: How-To.
  • 3D2B  |  MONDAY, APRIL 21, 2014
    [Industry, Information] 10 Tips to Drive Webinar Attendance
    Pick an Appealing Topic – With your target audience defined, find a topic that will appeal to them, something that fills an information need they have. Scrub” email lists first to ensure you have current information. The tips below will help your webinar approach (or exceed!) that 65% attendance target. . Event Recruitment & Follow-U
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 16, 2013
    [Industry, Information] Why Every Business Should Have a Blog
    No matter what your industry, chances are there is something interesting you can write about and share with an online audience. Use your business blog to keep customers up to date on industry news, news about your products and services, or support information. Become a leader in your industry. Photo credit: inju).
  • LEADER NETWORKS  |  MONDAY, NOVEMBER 16, 2009
    [Industry, Information] What Enterprise Can Learn From the FDA Social Media Hearings
    What parameters should apply to the posting of corrective information on Web sites controlled by third parties? While much of this discussion and information exchanged is specifically related to the healthcare industry, in many ways it brings to light the disruptive and game-changing nature of social media. Are you?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Industry, Information] If Your Writing Sucks, So Will Your Content
    It’s a problem that continually challenges Google to show the most relevant information, but it goes much deeper than that. Take everything you learned from there and keep it in the back of your mind as you revisit your industry and your customer’s needs. I agree 100%. Writing sucks, and it’s hard. But that’s just part of the puzzle.
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Industry, Information] Does Your Brand (Gulp) Suck? How to Tell, and How to Fix It
    ” This type of information is relatively useless for your overall branding strategy. Chances are, you’re not the only one selling a specific product or service in your industry. Not every brand has come out on top, but those willing to take a leap have often shaped themselves into industry leaders. The Solution.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, FEBRUARY 13, 2012
    [Industry, Information] Payment systems for eCommerce websites: which one to choose?
    ve researched this subject by gathering information from the actual users and here is what I found out about top popular payment systems on the Internet. Takes particular interest in eCommerce industry to learn from top professionals and share with beginners like herself. Which on-line payment systems are the most popular? Business
  • B2BMARKETINGSMARTS  |  MONDAY, MAY 9, 2011
    [Industry, Information] B2B marketing content — 4 important rules.
    As Lee Odden explains, it is being used to provide B2B buyers with reliable information for finding new resources, having something to promote through social channels, and to gain influence and promotional exposure for the company through syndication, blog mentions, links and more. Cohen. What is content exactly?
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Industry, Information] 16 Ways to Simplify Your Prospects' Decision-Making Process
    6) Don't Hide Your Pricing Information. Any time I come across a website with no pricing information, I start to think that something is fishy. Don't withhold your pricing information. 7) Provide Product Guides (About Your Product and Your Industry). 16 Ways to Simplify Your Prospects' Decision-Making Process. WIIFM?).
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 3, 2012
    [Industry, Information] How to Get Your Prospects to Call You Back in 2012
    I’m sure there are some good pieces of information you can gather that will give you better personal insights on them. Using the trigger events you monitor around their company and industry coupled with what you have gathered about the individual, structure your first conversation all around them. Leveraging existing connections.
  • NUSPARK  |  MONDAY, JULY 4, 2011
    [Industry, Information] Marketing Automation- What’s the Fuss? New Book Sets the Record Straight
    For example, go through a copy of Information Week, and ¾ of the ads promote a unique URL that houses specific downloadable content. In today’s world, buyers are making decisions on vendors due to the quality of educational and informative content they receive.  Key industry stats on the benefits of lead nurturing.
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Industry, Information] How to Unseat an Incumbent?
    Click here for more information. 'I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. Source: UBM Tech’s 2013 IT Buying Triggers – HowTech Purchases Are Ignited.
  • TOM PISELLO  |  TUESDAY, JANUARY 11, 2011
    [Industry, Information] Is there an ROI from Social Media? Latest Research Indicates Yes and No.
    Our research shows that ROI results are mixed at this time, with some companies, industries and best practice leaders reaping a payback on social media marketing investments, while others struggle with low engagement levels, high costs, and poor returns. As social media marketing efforts increase, so does the investment required.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Industry, Information] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    We should also be demonstrating best practices within our organizations and industries. For more information, be sure to sign up for our upcoming webinar, Mobile First: 5 Tips for Integrating Mobile with Marketing Automation. 'Author: Eric Kim The race to mobile has become a stampede. The In the US, almost $10.5 Mobile is different.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2012
    [Industry, Information] 8 Reasons You'll Get Buried Alive Without Quality Content
    We asked some industry influencers how they thought companies will get found online in 2012. This means that not only will questions be answered faster, but also that the answers will come from Google itself as it pulls the information from sites. And if it's great quality, they'll know who to go to for more information. hours.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 14, 2012
    [Industry, Information] Savvy Speaks: Web Site Pet Peeves (and Best Practices)
    Instead of "We are a Social Media Company" try "We provide social media support using the industry leading analytics tools to give you better insight as to the reach and return of your social media efforts" Based on that I know if you are the right company I am looking for so I can dive further into your site or go elsewhere.
  • ANNUITAS  |  TUESDAY, AUGUST 9, 2011
    [Industry, Information] Interview with Adam Blitzer, Co-founder and COO, Pardot
    It’s great to see them embracing some of the best practices that are preached by our industry – really looking to bridge the gap between sale and marketing, recognizing that the whole company should be working toward a common goal and using technology to make that happen. We display this type of information within Pardot lead records.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 13, 2012
    [Industry, Information] Nine Visuals Your B2B Website Really Doesn’t Need
    Almost anyone can rent a unit in a suburban industrial park. Why would anyone who is buying industrial carpets or server racks want to look at a bad photo of your kid? All it does is tell your customers that you would rather screw around with photos of your pet than offer meaningful information about, say, your products! Please.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Industry, Information] 7 Terrific Ways to Use Social Media for Instant Feedback
    The great thing about social media is that your network probably consists of not only current customers, but also prospects, target customers, and industry influencers. For example, you could use Google+ circles to segment people by industry or location to better target your questions. Ask Industry Experts. Host a Focus Group.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 7, 2012
    [Industry, Information] 5 Inside Sales Trends to Expect in 2012
    Seize the Hidden Sales Cycle  - The new normal now is our self-sufficient customers who are engaging later and alter in the sales cycle, and coming in much more informed than ever before. These 5 trends are derived from a very, very interesting Inside Sales Trends Report: 12 in 2012 Inside Sales Trends  by Josiane Feigon. trends
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 7, 2012
    [Industry, Information] Blog Writing: 5 Tips to Break a Blogging Rut
    Look ahead for seasonal topics, read business news and review current events in your industry. You probably have a specific focus for your blog and readers depend on your information in that area. Business blog writing is tough. How do you break out of blogger’s block ? Reaching customers on an individual level. Read other blogs.
<< 1 2 ... 22 23 24 25 26 ... 54 55 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...