HUBSPOT | FRIDAY, SEPTEMBER 27, 2013
[Industry, Information] Feeling Awkward at a Networking Event? 3 Ways to Break the Ice
But it’s important to be able to network both ways, so that you can get the most out of being in the workplace, going to industry events, and generally being able to have real-life professional conversations. You know, I recently read that [insert relevant industry news here]. Well, pretty much. How did you end up there?”. So, don''t.
B2B MEMES | WEDNESDAY, MAY 2, 2012
[Industry, Information] Three Common Failures in Online News: Are You At Fault?
Most industry bloggers insist that content generated should be exclusive—information unavailable elsewhere. For a better-informed handle on whether your content is best of show, try a “Like-Item Analysis.” For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output.
DIGITAL B2B MARKETING | TUESDAY, JUNE 14, 2011
[Industry, Information] A New Way to Understand Your Social Media Audience
Here is how you can use this information, using my own account Twitter account as an example: My target audience is marketing. 38% work in the marketing and advertising industry. Your turn, have you filled this information gap in the past , or has it not been a challenge? And you hit a fundamental disconnect.
HUBSPOT | THURSDAY, JUNE 21, 2012
[Industry, Information] 14 Unique Types of Content Every Marketer Should Try
Funny cartoons that are relatable to people in your industry are sure to garner you more social shares than the average text update -- and they'll stick around on the web longer, likely generating some valuable inbound links and traffic as a result. — HootSuite (@hootsuite) June 18, 2012. 7) Event Information. The topic?
PAUL GILLIN | WEDNESDAY, OCTOBER 12, 2011
[Industry, Information] Know Thy Customer
Our infrastructure was built to do transactions, not to manage information. For example, Partners Healthcare is looking at what outcomes they want to have happen at that point of care, then they design systems to deliver information to the front lines right when it’s needed. Information management becomes a species survival trait.
CHRIS KOCH | FRIDAY, FEBRUARY 12, 2010
[Industry, Information] How to squander your leadership in social media
Information yearns to be free” is utter nonsense uttered by people who don’t know what the hell they’re talking about. Yes, crappy information yearns to be free and is worth what we pay for it, but good information, such as that provided by Forrester, cannot and should not be free. Content companies are different. C’mon. Please.
JUNTA 42 | TUESDAY, JANUARY 17, 2012
[Industry, Information] Content Marketing and the War of Attrition
Creating information that, simply put, is not helpful or engaging. Sure, I like to think that this blog has served as a valuable resource for many, and helped to drive the industry forward. There are a lot of reasons why content marketing doesn’t work for some companies. Focusing on the wrong metrics and objectives. The result.
HUBSPOT | MONDAY, OCTOBER 1, 2012
[Industry, Information] 8 Ways for Marketers to Prove Their Value Within Their Own Organization
think some of the reason marketing comes across as such an unlovable profession is because, ironically, we have a major PR problem in the marketing industry. great way to share this information is through a monthly internal email newsletter. Where do you think marketers landed on that lovability scale? Did we beat anybody out?
B2BBLOGGERS | WEDNESDAY, JULY 7, 2010
[Industry, Information] Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
Today’s decision makers delegate, they empower their staff to gather information, make recommendations, and come to consensus on purchasing decisions. If you sell to multiple industries or market segments, you need to evaluate the buying process for each industry separately. Here goes: What is a buyer persona? Right? Be honest.
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 31, 2015
[Industry, Information] Avoid these 10 Marketing Automation Rookie Mistakes
According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Trust me, they will never find their way to sales with incomplete information and no closed-loop reporting. Clearly, a lot of marketers are going to be very new to this.
MODERN B2B MARKETING | MONDAY, AUGUST 4, 2014
[Industry, Information] Marketing in Higher Ed: How to Improve Your Grades
But higher ed organizations are now catching up with best-of-breed marketers in other industries — and not a moment too soon. Listen for behaviors and respond with personalized information in real time. Grade Your Marketing. How would you grade your organization in these areas? Can you develop and execute campaigns on your own?
SOCIAL MEDIA B2B | TUESDAY, MARCH 1, 2011
[Industry, Information] 5 Tips for Creating Share-Worthy B2B Email Content
Create lists of tips or best practices, announce industry events, provide solutions to common problems and highlight important industry news. Helping people do their job better or understand what is happening in their industry will lead to more social sharing. 4. Here’s some tips that may help you with this approach. 1.
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010
[Industry, Information] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.
HUBSPOT | MONDAY, NOVEMBER 8, 2010
[Industry, Information] Why You Should Link to Your Competitors - A Lesson from Yahoo
When it came to users searching for information, though, Yahoo's results weren't complete. Become THE go-to resource in your industry by linking to others' resources, including, yes, your competitors'. Summarize the most important news and best articles in your industry, including those written by your competitors. For the user.
VOLACCI | TUESDAY, JUNE 25, 2013
[Industry, Information] Social Media and Lead Generation: Choose Wisely
While those networks are incredibly important and shouldn''t go unattended, there are also a number of social networks dedicated to certain interest areas and industries that provide a wealth of opportunities. . With that information, create buyer personas. . Social media is a trend that''s not going away. Who is he (or she)?
MARKETING GENIUS BLOG | THURSDAY, JULY 1, 2010
[Industry, Information] Why Operational Transparency is Important to SaaS Customers
SaaS vendors unwilling to share this information publicly, most likely do not have sufficient visibility or control over their systems or they may be hiding something…in either case you should be alarmed and raise it as a concern prior to becoming a customer. Having decided on a Software as a Service (SaaS) solution, the benefits are many.
LOOPFUSE | WEDNESDAY, NOVEMBER 10, 2010
[Industry, Information] Marketing Automation is too complicated for Free
In the past few months there has been a great deal of industry discussions related to whether Free Marketing Automation is a good thing. There are many vendors that have knowledge in some industries, but none are experts in them all. LoopFuse simplifies Marketing Automation. Another lesson learned was to not sell into the developers.
HUBSPOT | WEDNESDAY, OCTOBER 2, 2013
[Industry, Information] 10 Ways to Make Your Content More Fun to Read
Even companies in "boring" industries need to create content. They read that content because they need information about mortgages -- maybe because they''re considering buying a house. You may be writing about some boring industry concept, but that doesn''t mean you can''t weave in a little storytelling. Meme-what, you ask?
HUBSPOT | TUESDAY, FEBRUARY 4, 2014
[Industry, Information] 12 Examples of Brilliant B2B Logos (and What Made Them So Great)
When examining your logo, think about colors that a) relate to your industry, if possible, b) don’t compete with each other, and c) will have an impact on those seeing it. In an industry that mostly focuses on the words “job” or “resume,” the word “greenhouse” is different. Usability. Color.
SYNECORE | TUESDAY, MAY 7, 2013
[Industry, Information] Enhance Your MOFU: 10 Ways to Advertise on Social Media
It is also in the MOFU stage that users are most likely to socially-share information throughout their networks, whether through a like, re-tweet, or pin. You can define your audience by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group. What is a MOFU offer? will hit $4.14
SALES INTELLIGENCE VIEW | FRIDAY, APRIL 1, 2011
[Industry, Information] March 2011 Release – New Company Profile Design, Prospect List Sorting, and seamless export to Microsoft Dynamics CRM
Starting at the top you will see a nice clean layout that allows you to easily scan basic sales data (such as industry, revenue, employees, address, etc) so that you can quickly qualify a new lead or get up to speed on an existing account. We are happy to announce our March 2011 release. Enjoy! Company List Sorting. selling triggers ).
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 4, 2011
[Industry, Information] Intuit / Salesforce.com Alliance Is No April Fool's Joke
Given our industry's endless nattering about whether Salesforce.com will move into marketing automation, this should have attracted more attention (or, at least, enough attention that I would hear about it sooner than I did). Am I the only one who missed the April 1 announcement of a strategic alliance between Salesforce.com and Intuit ?
JUNTA 42 | MONDAY, NOVEMBER 14, 2011
[Industry, Information] 8 Content Marketing Initiatives To Seriously Consider for 2012
Ask the executive team if they would really engage in this kind of information. Do you see a content opportunity in a niche related to your industry? Are their media companies in your industry that have a great brand, an excellent subscriber base or tremendous talent or workflow? If so, you might want to consider buying them.
WEBBIQUITY | TUESDAY, MAY 4, 2010
[Industry, Information] How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity
It’s demotivating to spend hour upon hour crafting sparkling prose that reveals your most profound industry insights and most valuable guidance, only to see that after weeks of effort, your blog is attracting only a handful of readers per day. How can you avoid that fate and build an audience more quickly? It can be done. Use Twitter.
B2BBLOGGERS | WEDNESDAY, JUNE 13, 2012
[Industry, Information] 5 Ways To Use Data Insight In Marketing Strategies
Information is power, and according to the latest research, the companies that use this wisdom to run their business, are flourishing. Online marketing is also experiencing huge shifts in relevance with content and data coming to the forefront of industry forces. Today many changes are taking place in content marketing.
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 12, 2014
[Industry, Information] 3 Ways Life Sciences Marketers Can Benefit From Automated Marketing
While this method has been the tried and true approach, over the years the industry has changed and new channels have emerged, first in the form of direct to-consumer advertising. 2013 study by Accenture, a global management consulting, technology services, and outsourcing company surveyed 200 U.S. Glean and leverage data more effectively.
HUBSPOT | THURSDAY, AUGUST 23, 2012
[Industry, Information] Everything Marketers Need to Research & Create Detailed Buyer Personas [Template]
You just need to ask the right questions to the right people, and present that information in a helpful way so your company can get to know your persona better than the back of their hand. Your current prospects and leads are a great option because you already have their contact information. If yes, how do you search for information?
BIZNOLOGY | FRIDAY, FEBRUARY 18, 2011
[Industry, Information] If it's not Google, Twitter, or Facebook, no one cares
Most of our readers, however, are quite seasoned in the industry. That pattern is that real reader interest to push information around the Internet only happens if stories are about the big three: Google, Twitter, and Facebook. Image by smemon87 via Flickr. by Frank Reed. That's why what I have noticed lately is so very interesting.
DIGITAL BODY LANGUAGE | MONDAY, MARCH 15, 2010
[Industry, Information] Membership has its Privileges; Best Practices IP vs. Social CRM
They want to compare notes with peers, understand how other marketers are engaging their sales teams, see what analytics their colleagues in similar industries have on their marketing dashboards, and get tips and tricks from people who have gone down this path before. We all agree that transparency is great and noble. We believe it will.
EARNEST ABOUT B2B | FRIDAY, SEPTEMBER 21, 2012
[Industry, Information] Why use social media? The business case.
Potential prospects are talking to their industry peers before they talk to you. 58% engage with peers, 48% follow industry conversation and 41% read pieces from thought leaders. The internet is now the top information source for c-level executives with 74% saying it is their most valuable way of getting information.
HUBSPOT | WEDNESDAY, DECEMBER 12, 2012
[Industry, Information] How to Talk About Pricing Without Scaring People Off
We'll provide some additional information about understanding how to time your pricing content below, but in general, there are two moments when pricing is important to a prospective buyer : In the beginning, when they are just trying to figure out if your pricing is even in the ballpark of what they can afford. Politics. Religion. Pricing.
NUSPARK | SUNDAY, DECEMBER 29, 2013
[Industry, Information] Buying Online Display; Click-through Rate & Conversion Considerations
The online display industry has gone through significant changes over the years. Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate. Summary.
STORIES THAT SELL | MONDAY, FEBRUARY 13, 2012
[Industry, Information] Chasebuzz Site Features 2000+ ICT Success Stories
For ICT (information and communications technology) buyers, it's now possible. Decision-makers can search by keyword, vendor company, ICT solution, industry, customer size and deployment country, allowing them to truly drill down to find organizations like theirs. Vendors just need to create an account to upload their stories.
INBOUND SALES NETWORK | THURSDAY, JANUARY 5, 2012
[Industry, Information] A Guide to Understanding the B2B Buying Process
The early stages of the buying process have changed such that many B2B buyers rely on online resources versus salespeople for information. That is because prospects search for different information at each stage in their buying process. The B2B Buying Process. The Role of Content in the Buying Process. Awareness. Evaluation. Decision.
VIRALLY BLOG | FRIDAY, MAY 23, 2014
[Industry, Information] Virally is back with a bang!
You have created some great content to educate and inform your prospects and are now faced with the choice of distributing the content without a gate and letting people download it but without knowing who is downloading it.Or by requesting people fill out a manual form which deters people if they simply cannot be bothered to complete the form.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 30, 2015
[Industry, Information] 5 Common Traits Of The Best Content Marketing Companies
At NewsCred, our 500+ custom-content writers are established influencers in their fields, many working for decades in a particular industry before they began writing about it. Eucalypt also spotlights case studies in different industries on its website. Any content firm you enlist needs to help you tackle those challenges head on.”.
BUSINESS GROWTH DEVELOPMENT | MONDAY, FEBRUARY 13, 2012
[Industry, Information] Payment systems for eCommerce websites: which one to choose?
Whether it is an OsCommerce Shop , Magento eCommerce solution or anyother type of the online store? I’ve researched this subject by gathering information from the actual users and here is what I found out about top popular payment systems on the Internet. Which on-line payment systems are the most popular? Which purposes do they serve?
MARKETING ACTION | TUESDAY, APRIL 14, 2015
[Industry, Information] Why Blogging Is More Important Than Ever
Social Media Examiner reported more than 70 percent of companies across 104 industries have seen an organic reach on Facebook decline of more than 30 percent in the past year. Facebook news feeds are clogged with a lot of information. But, does that really position your company as an industry leader, a trusted resource? Blogs.
SMALL MANUFACTURER BLOG | WEDNESDAY, NOVEMBER 13, 2013
[Industry, Information] How to Drive Inquiries and Leads with a Blog
It shows your expertise and authority within your industry. Insight into industry challenges, changes, and news. Your content gets found by your prospects as they do searches and draws them to your site — where, oh hey, they find your reports and case studies and product information, too. 3. Keep your blog on your Website.
PAUL GILLIN | MONDAY, JULY 29, 2013
[Industry, Information] When Bad News is Good
The story is a microcosm of the new media industry. This new fact of life frustrates many of us who believe our work to be thoughtful, serious and worthy of informed debate. There is only one thing in the world worse than being talked about, and that is not being talked about. –Oscar Wilde, The Picture of Dorian Gray.
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 8, 2014
[Industry, Information] 5 Exciting Sessions Happening at Content Marketing World
Financial Services and Healthcare Industry Labs. Additionally, the workshop content will cover more industry-specific insight including why social media is important for healthcare brands. Content Marketing World kicked off this week in Cleveland, OH. Our friends from the Content Marketing Institute don’t disappoint.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 16, 2013
[Industry, Information] If Your Writing Sucks, So Will Your Content
It’s a problem that continually challenges Google to show the most relevant information, but it goes much deeper than that. Take everything you learned from there and keep it in the back of your mind as you revisit your industry and your customer’s needs. The problem isn’t necessarily content itself; it’s the lack of quality content.
TOM PISELLO | TUESDAY, JANUARY 25, 2011
[Industry, Information] White Papers are Influence Kings, But Need Personalization to Maintain Crown
Unfortunately the bulk of white paper marketing involves communicating the same information, in the same way, over and over to prospects as different as Joe’s Barber Shop and Exxon Mobil. This results in information overload, with low response rates, a slower buying process and lack of competitive differentiation.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JUNE 23, 2011
[Industry, Information] Why SEO disgusts me
Do you have any information on how to manage comments on the blog. I think [link] (web link to consumer electronics retail outlet) might have an idea. But I’m concerned when it gets difficult to compete in the industry without engaging in fraudulent behavior. But the competition to out-fox the search engines is getting ugly.
B2B MARKETING TRACTION | THURSDAY, JANUARY 27, 2011
[Industry, Information] You Bought the Pitch – Are You Getting Results?
When I was Director of Marketing in the software industry, I worked with an ad agency guy who just plain made you feel good to be a client of his. As a marketing consultant, I came out of the corporate side – sales and marketing in the software industry. Tweet. What is it about the pitch that makes us want to buy? Did you buy?
SALES PROSPECTING PERSPECTIVES | FRIDAY, AUGUST 16, 2013
[Industry, Information] How to Eliminate Fluff From Your Business Blog
To keep content fresh, invite other industry professionals to contribute. In addition to supplying your usual audience with useful information, you will also reach your guest writers'' audience, extending your reach. I don''t like fluff on my sandwiches or on my computer screen. One too many times I''m sure. Host guest writers.
VOLACCI | MONDAY, NOVEMBER 11, 2013
[Industry, Information] Press Releases Aren’t Your Grandpa’s Marketing Tool
well-optimized press release, when posted on newspaper and other quality industry websites, will point a number of high-quality links back to your blog, and will likely send along the kind of qualified leads that we’re all hungry for. Boost SEO. At Volacci, we care a lot about SEO, and press releases are great in that respect.
HUBSPOT | FRIDAY, MARCH 25, 2011
[Industry, Information] 7 Reasons Businesses Are the Future of Publishing
How people consume news and information is fundamentally changing. In a week that saw Twitter celebrate its fifth birthday and LinkedIn welcome its 100 millionth member, we take a look at the shifting information landscape and its implications for marketers. Signs of Changing Information Consumption Habits. See chart below: 2.
B2B MARKETING TRACTION | MONDAY, APRIL 29, 2013
[Industry, Information] A Practical Checklist for LinkedIn Implementation
Past classmates and co-workers are great connections to stay in touch with, but also make sure you connect to clients, customers, strategic partners and industry. 4. Contact us today for more information. Do you want a practical approach to using LinkedIn? Make sure your profile is 100% complete. Post updates on a regular basis.
HUBSPOT | THURSDAY, DECEMBER 4, 2014
[Industry, Information] Is Your School’s Website Driving Inquiries or Stealth Consumers?
Request information. Click one, and chances are you’ll be taken to a lengthy inquiry form where you’ll be asked to provide a litany of personal information. At some point in the history of online marketing in education, these conversion opportunities became industry standard. Visit us. Apply now. How-to” guides. Career guides.
SAZBEAN | WEDNESDAY, JANUARY 2, 2013
[Industry, Information] 6 Resolutions for your 2013 Internet Marketing
Be More Consistent Providing valuable content and information is key to any online marketing strategy. Look for discussion groups and networks on industry publications and associations, and just listen to the conversations for key insights. 3. Happy New Year! Best wishes for 2013! 1. Share and comment on what other’s are posting.
HINGE MARKETING | MONDAY, SEPTEMBER 14, 2015
[Industry, Information] What Every Managing Partner Needs to Know About Content Marketing
Content marketing uses relevant, educational, engaging information (not marketing materials) to attract prospects, build trust and lasting brand visibility. Buyers of professional services expect honesty, a free flow of information and to be able to find specialists that offer five-star solutions. What is it? Content Marketing Defined.
PHOENIX RISING | TUESDAY, DECEMBER 15, 2009
[Industry, Information] The Path of Least Resistance
Business leaders who powered the growth of American industry didn't take the easy way out. We use email instead of personal communications to share bad news or information that's bound to cause repercussions. Is it human nature to take the easy way out? I've been thinking about that a lot lately. It's time to step up!
BLOG MY CALLS | TUESDAY, MAY 20, 2014
[Industry, Information] Converted Calls are 42% Longer Than Non-Converted Calls
This has massive implications for the lead gen industry, for the pay-per-call world, and for marketers everywhere. How does this deviate by industry? Agents take more time to get information, ask open-ended questions, and clearly demonstrate value, when a call converts. Now this is interesting stuff. What is a Converted Call?
REPUTATION TO REVENUE | MONDAY, OCTOBER 25, 2010
[Industry, Information] Is sales enablement dead?
Buyers today have all the information. They talk to peers across their industries to learn more about what's working and what's not -- and which vendors are worth considering and which are not. Sales Enablement is a huge topic in B2B these days. Forrester's upcoming forum is a great example.). The activity makes sense. Well, I wonder.
SALES INTELLIGENCE VIEW | MONDAY, FEBRUARY 6, 2012
[Industry, Information] What Does Big Ben and the Cliffs of Moher Have to do with Sales Intelligence?
InsideView gathers tens of thousands of information sources, filters what matters, and delivers the intelligence on UK and Ireland businesses directly into all of the market-leading CRM solutions. But what will the UK and Ireland Edition offer? Turnover displayed in GBP (£) or Euros (€). What will the UK and Ireland Edition Offer?
ENGAGE | WEDNESDAY, MARCH 14, 2012
[Industry, Information] Got Video? Well, Your Content Marketing Program Probably Should
Even if it’s a branded video, I’ll share it for the value of the content – whether it’s funny , inspirational , or informational. Your goals are more likely to increase brand awareness, build perception of your brand as a thought leader in your industry, and get people in your niche audience to share the information with others.
FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 20, 2010
[Industry, Information] Social Media Use by Job Function Stats – Indicates Need to Change.
Also near front-runners on this list included Communications, PR, IT, Sales, Tech Support, Customer Service and those in a Chief Information Officer role. Wendy Boyce. Here are some notables from that report: Not surprising that roughly 68% of Marketers and CMOs top the list of job functions currently using social media. Tweet This!
HINGE MARKETING | WEDNESDAY, MARCH 25, 2015
[Industry, Information] 7 Offline Marketing Strategies that Support Your Online Brand
Obtaining relevant placements in industry magazines and journals will help increase your brand visibility and showcase your expertise. For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing.
MARKETING ACTION | TUESDAY, JULY 29, 2014
[Industry, Information] Health Care Marketing: Personalization, PHI, and Preference Centers
Digital marketing in a highly regulated industry can be extremely challenging, and that’s especially true for the health insurance industry. Health insurers have a wealth of highly individualized data available to them about their members: Demographic information is captured when people sign up to receive coverage. Fax number.
MARKETING ACTION | WEDNESDAY, JULY 29, 2015
[Industry, Information] Digital Debris: Why Data Needs an Expiration Date
According to the letter, because of a data breach caused by a “sophisticated cyber attack,” my personal information may have been accessed. There wasn’t much more information than that, other than the fact that I was eligible for free credit reporting for two years. trillion GBs) of information. Turns out it was. Yikes!
MARKETING ACTION | THURSDAY, JANUARY 23, 2014
[Industry, Information] 7 Call to Action Strategies: Tips and Advice
Their action provides them with something valuable, usually information, in exchange for entering your marketing funnel. “Contact us today for more information” or a variant is probably the simplest CTA format. Include all relevant information within the CTA, such as phone numbers and email. 6. Prioritize Your CTAs.
HUBSPOT | THURSDAY, SEPTEMBER 8, 2011
[Industry, Information] 10 Helpful Uses of RSS Feeds for Marketing
Subscribe to industry news sites/blogs to stay on top of industry trends and topics. First, start populating your reader with blogs and news sites that report on trends and topics relating to your business' industry. Check out what other bloggers in your industry are writing about. But it can be so much more to marketers.
MARKETING ACTION | THURSDAY, SEPTEMBER 24, 2015
[Industry, Information] 6 Steps to Fix a Leaky Pipeline
If you’ve been in the industry for any period of time you probably recognize and even use terms like “omni-channel activation,” “KPIs” and “cross-platform consumer engagement.”. When content informs and engages leads, they move further down the buy cycle, converting through the stages from a marketing-qualified lead to an “opportunity.”.
DELICIOUS B2BMARKETING | SUNDAY, AUGUST 14, 2011
[Industry, Information] Open Research: A Framework for Social Analytics
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza! Wowza!
INBLURBS | FRIDAY, DECEMBER 31, 2010
[Industry, Information] 5 Things you should do in 2011 to generate more business
Produce a mobile app which offers great value to your target audience and stay in touch with them through important and valuable information. Start monitor Facebook, MySpace, Twitter, LinkedIn, YouTube and industry related blogs and forums. Use Video to address your message. Show dont tell! You can show how the product works.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 30, 2014
[Industry, Information] Your social media strategy plan: Where do you START?
Information eco-system Only now are we beginning to look at the actual platforms we need to populate — where will we post our rich content, where will we engage? When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. You need rich content.
THE EFFECTIVE MARKETER | THURSDAY, MARCH 22, 2012
[Industry, Information] The State of Demand Generation
Marketers should instead engage in “ relative targeting “ You want to take your industry and segment it into sub-verticals and rank them in terms of external factors (trends, category spend, product use and importance, competitive presence). Here are some of my notes. The State of Demand Generation 2012. MQL to SAL: 66%. deals.
HUBSPOT | TUESDAY, JULY 8, 2014
[Industry, Information] Are You Bungling Your Blog Homepage Design?
If you want someone to subscribe to your blog, only ask for the information you need for them to subscribe -- usually just their email address and/or frequency preferences. You can then use that information to nurture your blog subscribers into leads. You''re focused on getting posts up on the blog so you can start ranking in search.
THE ROI GUY | TUESDAY, SEPTEMBER 13, 2011
[Industry, Information] How does Alinean decide which customer profile data points to use in order to personalize the Interactive White Paper?
However, you do want to have enough profile information and pivot points to enable the content to be intelligently customized and relevant. Sometimes that content might not exist, for example, you might want to personalize the white paper based on industry / size and location, but not have enough case studies to match all of those dimensions.
B2B LEAD BLOG | TUESDAY, JUNE 11, 2013
[Industry, Information] What is Hubspot? Marketing Automation Software Series
Through tools like behavior-based lead scoring, our unique “timeline view”, and an integration with your CRM system, HubSpot will help you provide your sales team with exactly the right information at the right time. Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . Marketing Automation
SALES LEAD INSIGHTS | MONDAY, APRIL 13, 2009
[Industry, Information] Is social media effective for B2B lead generation?
Although “Generated qualified leads and “Helped me close business were listed as benefits seen by the users of social media, they were near the bottom of the list of eight choices, and no information was given about actual numbers of leads, sales or ROI. What’s all this have to do with social media? Not bad!
VERTICAL RESPONSE | MONDAY, JULY 21, 2014
[Industry, Information] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
Tuning in to the right ones can make all the difference in the world in how you address challenges, grow your business or keep up with industry trends. Episodes include interviews with artists and industry leaders, and delve into the stickier aspects of living in a create-on-demand world. Here are nine podcasts we think can help. 1.
BIZNOLOGY | THURSDAY, JANUARY 9, 2014
[Industry, Information] 25 outreach tools that can take your business to new heights
If you’re starting to outgrow Google alerts, it may be time to invest in Mention – a tool which allows real-time monitoring of any keyword, from industry terms to your brand’s name. 8. Threads are separated by industry, so you can easily find the right authors and requests for your brand. Sorry, but it doesn’t. GroupHigh.
HINGE MARKETING | FRIDAY, OCTOBER 2, 2015
[Industry, Information] 5 Content Marketing Faux-Pas that are Killing Your Business
Even B2B and service-based industries are often found guilty of making grim content marketing mistakes, although they commit a different kind of crime. Whatever you are posting, be it a blog, article, video, image or infographic, it must be useful to the target audience and deliver engaging information. Mistakes You Need to Avoid.
CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 9, 2015
[Industry, Information] Marketing Technology of the Future: Beyond the Customer Data Platform
Current Trends These are developments happening now that will provide the context for industry changes. Look for systems that are designed to accommodate incomplete information, check for differences between actual and expected performance, and adapt gracefully to failures. have no trouble talking about that. Here’s what I have so far.
HUBSPOT | WEDNESDAY, APRIL 17, 2013
[Industry, Information] How to Ensure You're Hiring a Trustworthy Marketing Agency
Ideally these align directly with your business goals -- whether it''s showcasing industry-specific knowledge, tool- or channel-specific abilities, or a knack for solving for a particular problem, like low lead volume. In these calls, you can get at some of the more nuanced information, too. They Stay Up to Date With Industry News.
VERTICAL RESPONSE | WEDNESDAY, MAY 27, 2015
[Industry, Information] 4 Uncommon Ways to Help New Customers Discover Your Business
Industry research points out multiple elements to include in your overall marketing strategy to reach these gains. To get started, log in and complete a search of the topics being discussed within your industry. A growing customer base is critical to any thriving business. Create unique content that truly adds value. advice.
HUBSPOT | THURSDAY, MARCH 29, 2012
[Industry, Information] How to Breathe Life Into a Boring Email Newsletter
An email newsletter is an email from a business that communicates announcements about products, services, industry, or general company information. It includes a mix of content, like event reminders, surveys, educational information about your product, service, or industry, and promotions and other offers. think not.
MARKETING TO BUSINESS EXECUTIVES BLOG | TUESDAY, APRIL 26, 2011
[Industry, Information] 7 Steps to Success with Marketing Automation
Yet it happens so frequently that some industry observers predict slow adoption of this important technology because of implementation problems. More information is in the full research report , available for download at no charge. . Nobody wins when marketing automation system implementations don’t yield expected results.
B2B LEAD BLOG | TUESDAY, SEPTEMBER 25, 2012
[Industry, Information] My Leads Went Where??! – Lead Generation Horror Story #1
All the test information was fine. And they finally were able to reconfigure the web analytics to capture the missing conversion information. In the day to day challenge of lead generation, numbers matters. Metrics matter. And when lead flow slows to a trickle, this sets off an understandable panic in the marketing corner. Relief!
HUBSPOT | MONDAY, SEPTEMBER 15, 2014
[Industry, Information] 6 Essential Social Media Lessons From Top Executives
Even though there is an overall lack of c-suite social media participation across industries, there are numerous execs who just plain get it. The more information you offer up about your professional background and who you are as an individual, the stronger your credentials will be, and the more trustworthy you’ll come across.
AD YOUR COMMENT HERE | WEDNESDAY, NOVEMBER 17, 2010
[Industry, Information] Guest post: @tracytilly on blogging as a job recruiter in Syracuse
We each tell our tales about our industry in a way that teaches a lesson to the reader. In the recruiting industry, and many others, there are so many hindsight observations that we learn from as we grow, and disclosing this information to our readers is our way of helping people learn from others’ mistakes!
VIDYARD | FRIDAY, AUGUST 7, 2015
[Industry, Information] Learn from the Experts How to Build a Rockstar Lead-Scoring Model with Video!
These two industry rock stars discussed some awesome info that’s worth playing over and over again. (Or, give the on-demand webinar a listen for yourself!). Determine things like a lead’s profile fit (what’s their industry and role?), and determine engagement activity like time on site, social interactions, video viewings, and more.
HINGE MARKETING | TUESDAY, JULY 14, 2015
[Industry, Information] Addressing Blog Lag: 7 Content Creation Tips for Your AEC Firm’s Blog
Being able to identify these answers will help inform what you should be writing about. As a starting place, here are some AEC LinkedIn Groups to research and consider joining: A/E/C Industry Networking Group. Keep Up With Industry News and Events. What are others in your industry writing about? You’re not alone.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 25, 2013
[Industry, Information] Click Ad Fraud is out of control — Here’s how you can fight back
” “Finally, in the lead generation space, where advertisers pay for ‘qualified’ leads of users who we assume filled out forms requesting more information about our products, bad guys can arbitrage the difference between what they make per lead and what it costs them to pay a worker in India to fill out forms with fake data.”
DELICIOUS B2BMARKETING | FRIDAY, NOVEMBER 16, 2012
[Industry, Information] 10 Things That Can Destroy an Email Marketing Program
Ad Industry Metrics. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. 5. Many times, we are so influenced by the merchandising or information calendar that we forget what the consumers preferences are. ); //. Marketing News & Expert Advice. ClickZ Awards.
LEADER NETWORKS | TUESDAY, JUNE 14, 2011
[Industry, Information] Social Business Readiness: 5 Questions for Legal Executives
Has legal benchmarked these against other organizations within and outside your industry or sector to ensure they are complete and take into account current best practices? The folks in legal are often the last ones invited to the social media party. After all, they are often the "Dr. At best, they would certainly try to change it.
MODERN B2B MARKETING | MONDAY, SEPTEMBER 29, 2014
[Industry, Information] Traditional and Predictive Lead Scoring: a Match Made in Data Heaven
Before I started working at FlipTop, a predictive lead scoring platform, I’d always tried to base scoring on customers we’d won, but I’m not a data scientist – the most I could determine was that certain industries or job titles were more likely than others to become customers. How Does Predictive Lead Scoring Work? Register today!
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 10, 2011
[Industry, Information] 3 Steps for Writing Killer Business Awards Submissions
Companies submit for industry awards in an effort to increase both relevance and validation. Prospects researching your company for further information will come across the business awards collected and know that they are literally choosing a winner. by Sheila Bohan | Tweet this And the winner is…….
SAVVY B2B MARKETING | THURSDAY, DECEMBER 16, 2010
[Industry, Information] 4 Secrets of Socially Shareable Content
The content is solid - it's factual and accurate and provides valuable information that's relevant to your audience. Another way to create common ground is by highlighting an affinity with people and organizations outside your industry. You're down with social. You've got yourself a blog, a Twitter account, and even a Facebook page.
SALES INTELLIGENCE VIEW | FRIDAY, DECEMBER 14, 2012
[Industry, Information] Tips for getting to know your prospects from David Ogilvy
As you’d expect from a man who later went on to dominate the advertising industry, it contains some incredible tips for salesmen. For Ogilvy, there was no such thing as irrelevant information. Before David Ogilvy became one of the biggest names in advertising, he was a door-to-door salesman for AGA ovens.
YOUR SALES MANAGEMENT GURU | MONDAY, JULY 21, 2014
[Industry, Information] Partner Hiring and Training
My program this year is “ Bartender’s Guide to Cloud Profits ”” It’s just one example of information that will be shared during the conference. Partner Hiring and Training Lessons from Sage Summit. Non-productive partner companies often hire the best, but fall short at training their talent. Don’t make that mistake.
WRITTENT | TUESDAY, APRIL 23, 2013
[Industry, Information] 20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing
Your social media content strategy should include a balance of your best blog articles, offers, and industry-related news. However, these insights include information on follower demographics, to help you ensure you’re reaching the right audience. Company Pages. 1. Invest in Banner Images. Optimize Your Products & Services Tab.
VERTICAL RESPONSE | TUESDAY, FEBRUARY 24, 2015
[Industry, Information] The Top 10 Best Resources to Learn About SEO
This website, which focuses on the search marketing industry, is like a digital encyclopedia of search engine optimization information. It’s full of information and pictures that go along with actionable tips that you can use to improve your Google rankings. 5. When you’re looking for a answer, what do you do?
CHRIS KOCH | TUESDAY, MAY 15, 2012
[Industry, Information] Why salespeople should sell ideas: an FAQ
But I don’t have access to that kind of information. Every B2B company has subject matter experts (SMEs) who are working with customers to solve problems and have deep backgrounds in customers’ processes, industries, and functions. We all know the increasing importance of ideas in B2B marketing. think they need to be convinced.
EARNEST ABOUT B2B | TUESDAY, MARCH 16, 2010
[Industry, Information] Vital statistics for every B2B marketer
85% believe companies should not just present information via social media, but use it to interact and become more engaged with them. 59% of B2B buyers engaged with peers who addressed their challenge, 48% followed industry conversations on the topic and 37% posted questions on social networking sites looking for suggestions. Versus.
VIDYARD | MONDAY, NOVEMBER 17, 2014
[Industry, Information] Move Prospects Through the Buying Process with Video
The infographic below emphasizes the value of different formats of video content along the buying process and the information that typically leads prospects towards a sale. Thanks to the technological development around the video marketing industry, creating and marketing video content for your brand has never been easier.
HUBSPOT | THURSDAY, AUGUST 27, 2015
[Industry, Information] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
Lead scoring lets you assign a value (a certain number of points) to each lead based on the professional information they've given you and how they've engaged with your website and brand across the internet. Types of Data You Can Use for Lead Scoring. 1) Demographic Information. This is valuable information. Sounds easy, right?
KOMARKETING ASSOCIATES | THURSDAY, DECEMBER 19, 2013
[Industry, Information] Our Favorite Online Marketing Posts of 2013
We’ve also been very fortunate to have amazing clients, partners, and industry friends that we’re so thankful for. This post would be extremely helpful in answering those questions as 40 industry professionals offer up brief “What is Content” descriptions. Ryan Young (Content Marketing Strategist). Check it out!