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  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 17, 2013
    [Industry, Information] The Dissection of a Bloody Good Email Newsletter
    Industry news/third party news. Always provide readers a link with more information, whether it be to your website, blog or social site.  Example: For more information, visit [link]. Instead: For more information, visit VerticalResponse. Are you familiar with the old school Milton Bradley game, Operation? Reviews. Photos.
  • HINGE MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Industry, Information] Rethinking Referral Marketing: Build Out Your Visibility
    You’ve developed a referral marketing strategy through research and implemented it with high-quality educational content, savvy online networking, participation in industry events, and more. In today's information-saturated world, you can’t simply create content and send it out like a message in a bottle. Referrals
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [Industry, Information] How to Ensure You're Hiring a Trustworthy Marketing Agency
    Ideally these align directly with your business goals -- whether it''s showcasing industry-specific knowledge, tool- or channel-specific abilities, or a knack for solving for a particular problem, like low lead volume. In these calls, you can get at some of the more nuanced information, too. They Stay Up to Date With Industry News.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 21, 2012
    [Industry, Information] Breaking Out of the Funnel: A Look Inside the Mind of the New Generation B2B Buyer
    Almost 8 out of 10 start with informal information gathering. Nearly 1/2 follow industry conversations. You must establish credibility in the industry. Love hard facts. Hope you do too. Should this matter to YOU? Only if you care about revenue results, such as a CEO, Board Member, Head of Sales, or Head of Marketing.
  • HUBSPOT  |  TUESDAY, MAY 18, 2010
    [Industry, Information] 36 Awesome Social Media Blogs Everyone Should Read
    The great thing about the internet is that it is full of really smart people sharing great information, all for free. Six Pixels of Separation. -- Mitch Joel has built a successful marketing agency and shares his knowledge and insight about online marketing as well as industry trends. Louis has all of the information you need.
  • SYNECORE  |  TUESDAY, MAY 20, 2014
    [Industry, Information] Power Your Content with Purpose, Not Pressure
    We create as much information in two days now as we did from the dawn of man through 2003, according to Google CEO Eric Schmidt. Adhere to the fact that many visitors may be conducting research about your company or the industry or attempting to learn from experts so they can do it themselves. CONTENT! CONTENT! CONTENT! Key Takeaways.
  • CONTENT MARKETING TODAY  |  TUESDAY, NOVEMBER 6, 2012
    [Industry, Information] How Constant Contact Walks the Content Marketing Walk
    But they won’t work unless you carefully target the most pressing information needs of your prospective customers. industry-specific templates. Action-oriented Website Transforms Visitors into Buyers. We've long been impressed with Constant Contact. combination of great content and great products has empowered that growth.
  • ACT-ON  |  TUESDAY, DECEMBER 1, 2015
    [Industry, Information] How to Hire a Designer to Help With Content Marketing
    After that, if they bother to stay, that first impression will frame how they see every other piece of information you offer. The 2015 B2B Web Usability Report by Huff Industrial Marketing, KoMarketing, & BuyerZone, found bad design causes 37% of people to become annoyed and leave a site. Looks matter. Prejudiced. Want more proof?
  • HUBSPOT  |  MONDAY, JANUARY 28, 2013
    [Industry, Information] 8 Ways to Instantly Improve the Quality of Your Marketing Content
    Set yourself apart as the industry standard for unbiased, factually correct content -- the stuff your readers can always rely on. This is particularly important when you're newsjacking -- you're writing fast, and about new information, so it's easy to let a mistake slip through. If you haven't read it yet, I highly recommend you do.
  • FATHOM  |  THURSDAY, JUNE 4, 2015
    [Industry, Information] Content as a Confidence Tool
    It confidently puts you in the position to say, “Don’t only take my word for it; here is an entire library of educational information that shows how we’ve helped other companies like yours.” It’s an approach that positions you as an expert, an educator, and a curator of information. Sales Confidence Multiplied Through Teaching.
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Industry, Information] 7 Tips to Hire the Best Freelance Writer
    However, don’t automatically cross off writers who don’t have experience in your industry. You want your writer to deliver great content on time, so make sure you reciprocate by delivering the information they need and paying them on time. Trust them with your information, communicate clearly, and don’t leave their invoices unpaid.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 17, 2013
    [Industry, Information] B2B Marketers: How To Avoid Scaring Away Website Visitors
    While it varies by industry, most websites have 30 to 60 percent bounce rates. Navigation – Numerous studies have shown that the most important aspect of a website’s design is the ease in finding information. bounce rate is the percentage of visitors to your website who leave without navigating to any other pages. Test-fire them all.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 2, 2013
    [Industry, Information] Social Media Marketing Tips for A/E/C
    Personal connections continue to be made offline, but online has taken the industry by storm. Because there are so many regulations and frequent changes affecting the industry, it matches nicely with the characteristics of social media. By Katie Sanner and Sylvia Montgomery. Why It Makes Sense for A/E/C. Best uses. Share your work.
  • WRITING ON THE WEB  |  TUESDAY, JULY 12, 2011
    [Industry, Information] 6 Writing Tips for SEO Friendly Content Marketing
    With a wealth of information to be found on the internet, our attention spans when we’re searching for information are relatively short, so anything that aids the reading experience will surely be of use. 5. In the past twelve months, they have translated over sixty million words for businesses in every industry sector.
  • FATHOM  |  FRIDAY, MARCH 27, 2015
    [Industry, Information] The ‘Retail-ization’ of Healthcare [WEBINAR]
    The healthcare industry is constantly changing, along with the expectations of your patients. The company felt this number was significant enough to create the Healthcare Knowledge Graph to help bring health information to the searcher more quickly (and directly) within the search result listings. Your patients are changing … are you?
  • HUBSPOT  |  TUESDAY, DECEMBER 30, 2014
    [Industry, Information] 7 Boring Big Brands That Used Humor to Amp Up Their Marketing
    Someone who interacts with your marketing may not be your target customer, but they could very well share your information with someone who is. Humor can also lend itself to companies in highly-competitive or saturated industries. It may be humor and entertainment, or it could be informative or educational. Well, it works.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 16, 2014
    [Industry, Information] HubSpot Jumps into the CRM Marketplace
    The system itself offers standard CRM features – contacts and company records, calendar management, emails, activity logging, tasks, deal tracking – combined with automated population of company and prospect information from Web sources and Twitter activity. Can a HubSpot service offering be far behind?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 9, 2013
    [Industry, Information] Be Bold:know that you don’t know!
    When you know these things about the work others do, that information will make you better at your own work! Get curious about how other people in your industry do their jobs and what challenges they face. Be Bold: Know that you don’t know! The art and science of asking questions is the source of all knowledge.”. Thomas Berger.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 10, 2013
    [Industry, Information] How to Use LinkedIn to Boost Your Real Estate Business
    It should be attention grabbing and include words that spark excitement and position you as a leader within the real estate industry. To be found when peers or potential clients search for “real estate” or “realtor” within your area, use words related to your industry, niche and area. Photo credit: Adriano Gasparri). Profile.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Industry, Information] 25 Inspiring Quotes From Unlikely Inbound Marketing Experts [SlideShare]
    But what you may not know is that Coco Chanel, Bruce Springsteen, Joan Didion, and Michael Jackson all have indispensable advice to inform your inbound marketing strategies and tactics. Data serves an invaluable role in marketing and sales, and plays an increasingly important role in how people consume information on a daily basis.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Industry, Information] When NOT to Use Lead-Gen CTAs in Your Marketing
    raging debate among marketers is whether or not you should always give away certain kinds of information for free. To gate or not to gate, also known as "free" versus "form-free," is a question of what resources you allow users to access without requiring they provide information via a landing page form. PR and Social "Buzz" Campaigns.
  • PR MEETS MARKETING  |  THURSDAY, DECEMBER 24, 2015
    [Industry, Information] It will never happen at my event
    It was when San Bernardino occurred did I consider the impact on the events industry and even any company gathering. While getting through the computer system or network was one component of the security audit, one of the easier ways to gain access was a ruse to gain access via people or dumpster diving for sensitive information.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Industry, Information] The Purpose of Repurposing Content
    Each industry and business model will have its own slightly nuanced version of the buyer''s journey, but the fundamentals are the same: People in each stage have their own set of distinct behaviors, information needs, and knowledge consumption preferences. After a minute or two, we started grouping them into themes. hope it''s helpful.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Industry, Information] LinkedIn Launches Dramatically Improved Version of LinkedIn Events
    Luckily, LinkedIn has just made it easier to help marketers decide which industry conferences are good matches by launching a revamped LinkedIn Events, the newest version of which was released today with exciting new features. Just like the event search function, you can filter your results based on industry and company.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Industry, Information] Top Trends in A/E/C Marketing for 2015
    They’re on the go, looking to access information quickly and intuitively – and from a range of different devices. If firms fail to capitalize on new form factors, audiences will turn to online information sources that are easier to read and engage with regardless of the device they use. 2. But not anymore. Agile Marketing.
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [Industry, Information] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    Both competitive and industry trend research is conducted at least quarterly. Personas are used for comprehensive database mapping using progressive profiling, demographic information and content signals. But getting to a state of persona nirvana is easier said than done. Related reading: Why Personas Fail. Core attributes. 1.
  • HUBSPOT  |  WEDNESDAY, MARCH 7, 2012
    [Industry, Information] 9 Questions You MUST Ask Before Hiring a Freelance Blogger
    If you're met with vague or generic answers, or they don't ask intelligent follow-up questions that help narrow down their focus, they might be a generalist that isn't specialized in your industry or blog writing, specifically. About what industries do you write? So how do you get it right the first time? The Basics. The Deal-Breakers.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, SEPTEMBER 21, 2012
    [Industry, Information] Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce
    I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. But the exhibit hall was filled with vendors offering information – mostly from Web crawling or social media – to supplement the company’s internal resources.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Industry, Information] The 8 Lead Nurturing Tracks You’ve Never Heard Of
    Send them tips, industry news, service updates, personalized messages, or feedback surveys. Discover missing information about visitors to your website, webinar attendees, and content downloaders. Ask them to submit forms that fill in the missing information you need to qualify them for sales. Red Carpet Track (welcome).
  • VOLACCI  |  FRIDAY, JULY 26, 2013
    [Industry, Information] Your Business Needs a Newsletter!
    Even if you aren''t, an email newsletter will help you distribute news and information to your audience. 2. Subscribers place a high value on newsletters with good content, so use your newsletter to establish your team as industry experts and thought- leaders. Newsletters are easy. Newsletters are effective.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Industry, Information] Using Big Data To Target The Right Consumers With The Right Offers
    What’s more, it’s also difficult to translate that information into “personalizations” that are meaningful and compelling to your customers. Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased. Should every visitor to your website be treated the same?
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Industry, Information] B2B Email List Guide: Buy, Rent or Build Your List
    For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. List rentals are still the only way to access lists from some trade publications, and these lists often support the most extensive industry-relevant selection criteria. So should you rent, buy or build an email list?
  • VIEWPOINT  |  TUESDAY, FEBRUARY 26, 2013
    [Industry, Information] Culture Always Wins: Closing the Cross-Cultural Sale
    As the Director of Research and Thought Leadership, Dan is responsible for ITSMA’s thought leadership development and research programs and will research the latest industry trends, develop new insights, and share best practices with ITSMA members via written reports, data visualization, presentations, and interactive discussions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 30, 2012
    [Industry, Information] 35 experts weigh-in: How we create influence on Facebook
    And to me, being human means being a trusted resource, as well as being interesting, funny, compassionate, interested in others, supportive, informative, helpful, appreciative, etc. However, if you’re presented with new information that changes that opinion, openly admit your new position and why you changed it.” Human.
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 18, 2011
    [Industry, Information] Eight attributes of a thought leader
    Usually, that means experience that is deeper than the target audience has, or breadth of experience working across multiple companies or industries, or all of the above. Good ideas aren’t enough; those ideas need to be informed by a wide-ranging exposure to other inputs and opinions. Social media are growing up. Relevant experience.
  • HUBSPOT  |  SUNDAY, NOVEMBER 15, 2015
    [Industry, Information] Adaptable, Curious, Empathetic & More: 7 Traits of Valuable Teammates
    The marketing and advertising industry is obsessed with shiny objects -- the shinier the better. Below are the top mindsets for you to consider training for with input from a few industry leaders: 1) Human-centered: attention to needs, wants, and limitations of end-users of a product, service, or process. So what do you do?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 6, 2013
    [Industry, Information] No Sale Left Behind: Sell More, Better, Faster With Inbound Sales [SlideShare]
    The buyer is more than halfway sure whether or not they''re going to be your next customer based solely on information they''ve discovered online. When I was a sales rep in the 90s, prospects had to go through me for pricing information, service plans, product details, and ROI data. How You Can Take Your Sales Inbound Today.
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 16, 2010
    [Industry, Information] Mobile Internet – If not now, when?
    My reluctance to take the stage wasn't so much the fear of defeat, it was more a response to the depressing realisation that the B2B industry is catastrophically unable to respond quickly to game-changing shifts in market development. I sat in the front row and listened to the argument against the importance of mobile. politely declined.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 29, 2015
    [Industry, Information] How to Get on Stage! 4 Tips for Compiling a Strong Conference Speaking Submission
    And, speaking in front of a greater audience, say at a conference, is a perfect way to not only share your expertise and story with others in your industry but it also serves as an opportunity to build your personal brand. Author: Katie Pope The two most dreaded words in the English language: public speaking. So…don’t be in the latter half!
  • VOLACCI  |  FRIDAY, AUGUST 16, 2013
    [Industry, Information] 3 Types of Big Data for Driving Marketing Strategy
    Social networks host a wealth of information about consumers, followers, thought leaders and competitors. With Google+ Communities see what other marketers, industry experts or even consumers are talking about and find questions that need answering (and then provide those answers!). But what should marketers really be focusing on?
  • MARKETRI  |  THURSDAY, JANUARY 17, 2013
    [Industry, Information] 3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services
    Furthermore, they deliver value and entertainment in bite sized chunks so that your audience can find the information they need quickly. If so, the blog posts below will provide the guidance you may need to get started: Houzz: New Marketing Tool for the Building Construction and Design Industries. Visual Social Media. And a webcam.
  • HUBSPOT  |  THURSDAY, FEBRUARY 3, 2011
    [Industry, Information] LinkedIn Skills Launches, Brings Real Knowledge Search to LinkedIn
    The results page for LinkedIn Skills offers some of the most interesting contextual information to come from the business-focused social networking company. Encourage others within your industry to add specialties as well to help get industry skills recognized by LinkedIn. How to Add Skills To Your LinkedIn Profile.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Industry, Information] 7 Reasons Why Your Website Isn’t Performing
    Ask yourself, your customers and your prospects where they go for information (social media- which channels, industry-specific forums, etc.). Depending on your industry and products/services your business provides, you and only you will know what a good conversion rate is for your landing page. This article is for the latter.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Industry, Information] 11 Tips to Help Improve Your Brand's Communication Strategy
    Marketers need advocates buzzing about their products as people increasingly receive information about brands from their social connections. People often prefer a connection over information. Make sure your posts aren't all just about your company or industry – although those are important, too. Always speak like a human being.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 14, 2012
    [Industry, Information] Why is Sales Intelligence Becoming So Critical for Professional Experience?
    There is little to no doubt that as sales intelligence continues to emerge in the industry, it will become a crucial component in your job resume. By building a company list through sales intelligence, representatives have the ability to easily find companies within their targeted industry without spending hours of time researching.
  • ION INTERACTIVE  |  MONDAY, OCTOBER 19, 2015
    [Industry, Information] How to Repurpose Your Existing Content into Really Engaging New Stuff
    You can even embed small interactive experiences within it like short quizzes, ‘rate this content’ sections, hover states that reveal new information and much more. Most white papers include content about best practices and recommendations around a solution or industry topic. Use hover states on various data points to show information.
  • MARKETRI  |  TUESDAY, FEBRUARY 14, 2012
    [Industry, Information] Marketri LinkedIn Tip 11: Participating in LinkedIn Group Discussions
    After a few weeks of receiving notices of new discussions for the different organizations, you may decide that some of the groups are more a source of SPAM than viable and valuable information, and choosing to leave a few groups is perfectly normal. Benefits to Joining in Group Discussions. Getting Started in an Existing Group Discussion.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Industry, Information] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
    Be sure this content is gated behind a registration form that requires people to provide their contact information. You can share different information with certain circles, based on their interests or needs. LinkedIn has more than one million user groups covering hundreds of different industries. Google+. Geotagging. Hangouts.
  • BIZNOLOGY  |  MONDAY, MARCH 24, 2014
    [Industry, Information] Competitor analysis: get link building help from your competitors
    The information you can gain from these analyses can be quite valuable and really boosts the efficacy of your own link building campaign. You can also look at the average number of links per competitor to get a feel for the competitive landscape within your industry in regards to links. Photo credit: RambergMediaImages. SEO SpyGlass.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Industry, Information] Why Lead Nurturing Is Now Marketing’s Domain
    During these lunches, the salesperson demonstrated his or her knowledge of the industry, entertained the potential customer(s), and eventually got around to selling. Once upon a time, B2B lead nurturing was strictly the domain of the sales team. This mythical lunch was a part of the lead nurturing process. It’s the marketing department.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Industry, Information] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    ” While organizations realize the critical impact of providing content to enable and progress the buyer along the journey, the real value in content is in allowing your audiences to learn about topics and strategies that are focused on their specific business objectives, industries, and even their line of business. This isn’t new.
  • SYNECORE  |  TUESDAY, JULY 8, 2014
    [Industry, Information] 6 Principles of Influence Within Your Inbound Marketing
    Establish your brand as a credible company built on expertise in the respective industry. There are great ways to establish your company as a credible source of expert information and thought leadership online. Allow for confidence to bleed into your content and project the voice of a thought leader within your industry. Liking.
  • LEADER NETWORKS  |  WEDNESDAY, FEBRUARY 16, 2011
    [Industry, Information] 71 Top Online Customer Communities: The Big List
    I've tweeted and shared a lot of information about online customer communities. Community Sermo MDs-only Community Spiceworks IT Community Staffing Industry Analysts Executive Forum Taleo Customer Executive Council TCN The Construction Network This list is just a start, so feel free to post a comment about them. SaaS4Channel.nl
  • INBLURBS  |  MONDAY, JUNE 27, 2011
    [Industry, Information] How companies are using social media for marketing research
    You could also focus on trends in your industry. So you can observe the discussions on your competitors pages and gain important information on what they are doing and customer satisfaction. Research for your industry related keywords and phrases and give advice to the people who have asked. Tweet this on Twitter! =.
  • HINGE MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Industry, Information] Blog Post Roundup: 5 Topics Every Professional Services Managing Partner Should Know
    Some of these decisions are likely on topics that you might not be fully informed about. Not only that, but marketing professional services is, in many ways, also fundamentally different than marketing other industries. Are these firms just getting lucky? We’ve found that the answer is no. What is a brand really?
  • BIZIBLE  |  WEDNESDAY, DECEMBER 30, 2015
    [Industry, Information] Why Every Marketing Strategy Needs To Include Attribution
    Surely bringing a new product or feature to market and generating demand has been done before in your industry. You only have a set amount of time and resources at your disposal, and you must react to new information. leader cannot steer resources in the best direction without accurate information. We want precision first.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 4, 2011
    [Industry, Information] Marketers: How To Get Noticed by “Influencers”
    After all, the person drowning in information clings to trusted sources – and influencers trade in trust. In every industry, there are “influencers” who are disproportionately persuasive. You should also ask customers and partners who they listen to when it comes to your industry. which ran in FastCompany in 2008. Be normal.
  • MARKETING ACTION  |  FRIDAY, JANUARY 9, 2015
    [Industry, Information] 17 Smart Ways B2B Marketers Can Use Pinterest
    If you haven’t made any infographics yet, assemble a dozen of the best infographics about your industry and post them as a board. Provide tips on how to use your product, expert advice for getting started with your offerings, or industry information that shows people what to expect from your service. In other words: Be flexible.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 20, 2014
    [Industry, Information] Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat
    More Twitter chatter: (Q)  @StefBeser  what’s a better target – persona or industry? Business touches many industries)  #Eloquestions. (A)  Both! =) Personas tend to be at any industry level as they represent a specific person, their role/pains/motives. Not industries/companies. Eloquestions. Eloquestions.
  • MARKETRI  |  THURSDAY, DECEMBER 13, 2012
    [Industry, Information] The Public Relations Metamorphosis: Social Media is Here to Stay
    It’s incredible how an industry can change and completely reinvent itself in less than a decade. The widespread use of social media has indeed changed how people communicate and share information. By Jennifer Wasilisin. Public relations strategies and tactics have certainly come a long way in the last several years. versus 7.2
  • MARKETING ACTION  |  THURSDAY, JUNE 5, 2014
    [Industry, Information] David and Goliath: How Small Players Beat Out the Big Banks
    We are re-posting it here because the advice has value for any small- or medium-sized business (a David) competing against giants in the same industry (the Goliaths, aka the Big Fish). With increased access to online information, customers are empowered to explore and discover products and services on the Web at their leisure.
  • HUBSPOT  |  TUESDAY, AUGUST 24, 2010
    [Industry, Information] 23 Awesome SEO Blogs Everyone Should Read
    SEOmoz Blog - SEOmoz has become the gold standard for SEO information and how-to articles. Marketing Pilgrim - Andy Beal and his team of talented writers break search engine and internet marketing news and discuss major industry trends impacting marketers. 3. Search engine marketing is constantly changing. Connect with HubSpot
  • B2B CONVERSATIONS NOW  |  WEDNESDAY, JANUARY 16, 2013
    [Industry, Information] 2012 B2B Demand Generation Benchmark Survey Report
    Prospects that fill out associated Web forms for price quotes are more than likely pursuing real projects and gathering budget information early in the sales cycle. Below is a breakdown of the sample by industry, business size, marketing budget and seniority. B2B Samples By Industry. EchoQuote™ Takeaway. 26 to Nov.
  • MARKETING ACTION  |  MONDAY, MARCH 2, 2015
    [Industry, Information] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Both have been great resources for digital marketers across multiple industries over the years. Given the proliferation of information, how can we marketers ever find the time to consume content especially when we’re so busy creating it ourselves? We have to be ready for the next industry shift, be it subtle or transformative.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Industry, Information] The Definition of Omni-Channel Marketing – Plus 7 Tips
    We strive to balance the use of customer data to inform content relevancy with the use of consumer insights to ensure that the relevancy is coupled with a sense of discovery and inspiration.”. 3. Author: Mike Stocker Marketing is undergoing rapid and major changes. What is Omni-Channel Marketing? First of all, what is omni-channel marketing?
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 27, 2015
    [Industry, Information] 4 Uncommon Ways to Help New Customers Discover Your Business
    Industry research points out multiple elements to include in your overall marketing strategy to reach these gains. To get started, log in and complete a search of the topics being discussed within your industry. A growing customer base is critical to any thriving business. Create unique content that truly adds value. advice.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 1, 2011
    [Industry, Information] Laugh and Learn featuring @fearlesscomp | Episode 32 – A Day Made of Glass
    In this episode, he shares how an industrial products company used a creative view of the new term future to show an interesting approach. The video depicts a world in which interactive glass surfaces help you stay connected through seamless delivery of real-time information – whether you’re working, shopping, eating, or relaxing.
  • SYNECORE  |  THURSDAY, APRIL 16, 2015
    [Industry, Information] 4 Types of Content Essential to Driving Leads
    This creates multiple direct paths to your website for anyone who might be searching for information or a solution. The value of eBooks is that they are designed in a visually attractive, informative, reader-friendly format. Your eBook content should both inform and entertain, but it should also be friendly to skimming or scanning.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Industry, Information] 9 Pillars for a Killer Content Marketing Strategy
    The information should strike a chord with readers emotionally, intellectually, and/or in terms of practicality. Consumers are smart and can differentiate solid information from spam. Your readers, once engaged, will expect to receive information from you on a steady basis. Image source. Two words: content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2011
    [Industry, Information] Why SEO disgusts me
    Do you have any information on how to manage comments on the blog.  I think [link] (web link to consumer electronics retail outlet) might have an idea.  But I’m concerned when it gets difficult to compete in the industry without engaging in fraudulent behavior.  But the competition to out-fox the search engines is getting ugly.
  • HUBSPOT  |  WEDNESDAY, AUGUST 28, 2013
    [Industry, Information] What Is an Email Workflow? [FAQs]
    An email workflow is series of automated emails that will be sent -- or not -- based on a person''s behavior or contact information. With workflows, you can trigger actions based on any information you have about your leads, allowing you to send the right message to the right person at the right time. What Is an Email Workflow?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 10, 2011
    [Industry, Information] 7 Ways To Kick Start B2B Sales Teams
    Stay Educated – Ensure your sales team is subscribed to industry (or even company) blogs so that they understand the changing industry landscape.  Having the information delivered directly via email or an RSS feed reduces the time it takes to search for valuable content.  Sales 2.0
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Industry, Information] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    In my previous post about making the most of your tradeshow dollars, I discussed proper components of press releases, using paid search to attract online searchers, writing multiple blog posts, and hosting pre-show breakfasts to showcase industry knowledge. Best of all?
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Industry, Information] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Keep teams focused and clients informed about campaign performance with easy-to-understand dashboards and analytics. Your team needs a more efficient way to create and send targeted, multi-touch email campaigns – you need to send different messages to different titles and industries at different times and track them all.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 30, 2014
    [Industry, Information] Our Favorite Online Marketing Blog Posts and Articles of 2014
    We’re fortunate to be in an industry where ideas and insight are so freely shared, explored, and discussed by talented professionals and writers. You can see more of the posts, articles, and information Casie likes on  Twitter , Google+  and  LinkedIn  and read her blog posts here. From Casie Gillette. From Brendan Cottam.
  • HUBSPOT  |  MONDAY, SEPTEMBER 28, 2015
    [Industry, Information] From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites
    It's great for the writer, of course, who might be looking to get her name out there as a thought leader and industry expert while also helping grow her own readership. Their writers cover "actionable information and practical inspiration for business owners.". They look for content with in-depth and actionable information.
  • FATHOM  |  WEDNESDAY, OCTOBER 29, 2014
    [Industry, Information] Give the User What They Want: What Manufacturing End Users Look For On Your Site
    We live in an immediate demand world, and in the industry of manufactured goods, there’s no difference. Time is a value to us all, and industry professionals are looking to find exactly what they are looking for quickly and easily. Search is a daily function in all our lives. Need to solve a problem? Buy a product?
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [Industry, Information] 5 Reasons to Invest in Interactive Content
    budget, authority, industry, etc.), but with interactive content, you ask less questions up front and receive more valuable information as they interact. By measuring and quantifying interactions, you can infer more accurate and valuable information about them. The Fourth Wave of Content Marketing. The “Guess Which Won” App.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 10, 2015
    [Industry, Information] Build Customer Trust by Sending These 6 Emails
    Alert emails are timely and informational. The purpose of your newsletter isn’t to sell, but to inform. According to the 2015 Edelman Trust Barometer , industry experts are twice as credible as CEOs. Building business relationships starts with building trust from the very first email. So, how do you build trust?
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Industry, Information] 10 Reasons Why Consumers Abandon Online Shopping Carts — And How to Fix Them
    Ideally it will be intuitive, easy to use, and require as little information on their end as possible while also giving you the data you need for future marketing. 5) You’ve limited the payment methods. Make sure that your product pricing is in line with industry standards, and track your competitors sales and promotional offers.
  • VIDYARD  |  WEDNESDAY, DECEMBER 2, 2015
    [Industry, Information] Vidyard Gains Momentum Among Marketo Users
    The video viewing data from Vidyard gives us more insight into the prospect’s intent than we get from other content, and combining that information with other insights in Marketo enables us to better prioritize our leads and give our audience a richer experience.”. For more information, visit www.marketo.com.  . Gainsight. Insight.
  • MARKETING ACTION  |  MONDAY, JUNE 10, 2013
    [Industry, Information] The 10 New Rules for SEO
    It entails putting content in front of people who overtly and explicitly express a desire, via keywords, for a particular product, service, or piece of information. Most industries have their own specific lexicon, and you should use keywords with that in mind. Who is looking for the information on your website? Do they want to….
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 5, 2013
    [Industry, Information] Webhooks + Call Tracking = Marketing Automation for the Phone
    The industry is exploding. That means call detail information could either create a prospect record within a CRM, or it could add the phone information and detail information to an existing prospect record. All of that information can flow into a CRM seamlessly and easily. But what about the phone? It is useful.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 8, 2014
    [Industry, Information] 4 Tips to Modernize Your Call Center Customer Experience From Start to Finish
    The modern consumer is able to access company information and offerings through digital channels at a moment’s notice. The short attention span of the average customer, coupled with a sea of competitors in all industries, makes every interaction with your brand a high priority. Well, it’s true! Focus on the Experience. Keep It Mobile.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Industry, Information] 5 Tips for Developing Strong Buyer Personas
    But I ask business leaders for “personas” in my day to day dealings with them, they almost always give me titles and industries, such as “ We sell to heads of Human Resources, Chief Financial Officers and CIO’s. They lack the depth of information to build great content for your marketing campaigns. Amen, Mike.).
  • TOMORROW PEOPLE  |  TUESDAY, FEBRUARY 28, 2012
    [Industry, Information] How to Transform Social Media into a Powerful Marketing Tool
    Use inbound marketing technology which shows you what your customers are looking for – and where – on the internet and informs you of the best networks to focus on. People do not recognise you as an expert in your industry : Are you failing to use social media marketing in building up your online presence as an industry expert?
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Industry, Information] The Essential Best Practices to Successfully Prospect Inbound Leads
    It''s also important to know what content they engaged with on your site, what pages on the site they view, and if they checked out content and pricing information. 2) Use Monitoring Technology. Notify you the moment a lead mentions you, your competitor, or an industry keyword on social media. 3) Work the Company, Not Just the Contact.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Industry, Information] The 12 Types of People You’ll Meet at a Conference
    The networker aims to meet and make lasting connections with other professionals in the industry. This is the person who’s just at the conference to soak up as much information as possible. Then, this information is compiled, analyzed, and turned into a plan of action. So which type of conference attendee are you? Events
  • BIZNOLOGY  |  FRIDAY, JULY 12, 2013
    [Industry, Information] We Need to Evangelize More About Content Marketing
    The best way to follow along is my  Twitter feed , but I’m also starting to use content curation services such as Meddle and  Scoop , to test drive them and to share/save content. I’ve picked up a lot of this information by zeroing in on the people creating content about content marketing – and boy, there are a lot of them!
  • SALES LEAD INSIGHTS  |  FRIDAY, SEPTEMBER 4, 2015
    [Industry, Information] A creative director’s take on marketing strategy and tactics
    Mac asked Peter about his approach to developing creative strategies and tactics for the agency’s clients, and what follows is taken from their discussion about the essential information that leads to creative brilliance. In other words, as the term “brief” implies, the information should be reduced to its most concise. Right. Got it.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Industry, Information] Nurturing Cold Social Leads is a Lot Like Online Dating
    Would you put up an online dating profile with an amazing photo of yourself, but no information about who you are in your actual profile? This is your chance to give people introductory grounding information so they understand who you are and what you do  quickly. I hate to admit it, but I know a lot about online dating.
  • HUBSPOT  |  THURSDAY, JANUARY 21, 2016
    [Industry, Information] How to Be an Amazing Mentor: 12 Ways to Make a Positive Impact on Others
    You might be wondering if they asked you that because they want to work for your company, or whether they're just curious about what a company in your industry is like. If you don't have the right information, experience or emotional state to react to a scenario properly, hit 'pause.' Now, think of what made them stand out to you.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 14, 2012
    [Industry, Information] Savvy Speaks: Web Site Pet Peeves (and Best Practices)
    Instead of "We are a Social Media Company" try "We provide social media support using the industry leading analytics tools to give you better insight as to the reach and return of your social media efforts" Based on that I know if you are the right company I am looking for so I can dive further into your site or go elsewhere.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Industry, Information] The Fundamentals of Increasing Web Traffic from Social Media
    Your in-depth material, whether it’s ebooks, white papers, or informative research reports, is what will get your followers to invest more in your brand and think of you as an industry leader. Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. So, why not you? The result?
  • FATHOM  |  THURSDAY, AUGUST 28, 2014
    [Industry, Information] Security Breaches in Healthcare: How To Protect Patient Data
    Hospitals house a tremendous amount of personal data, including financial data, social security numbers and, of course, health information. To uncover ways you can help protect your patient data and prevent security breaches in healthcare, we interviewed Jay Ketchaver, Manager of Information and Technology and Security for Fathom Healthcare.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Industry, Information] 57 Little Things to Double Check Before Your Website Launch
    Page URLs consistently reflect site information architecture. This valuable information will allow you to continually improve your website going forward, so you don''t want to forget this stuff. Internet law can be sticky, and each industry has its own set of rules to follow. Websites are complex. Page Content. Design.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 31, 2012
    [Industry, Information] Social Media Supports Changing B2B Buying Landscape
    These include a tighter economy, more rigor around business decision-making and the growing importance of social media in all B2B industries. This means that a company no longer contacts you for general information, but they seek it out themselves from the web, including social media platforms. B2B Social Media Marketing Takeaways: 1.
  • WEBBIQUITY  |  MONDAY, MARCH 11, 2013
    [Industry, Information] 25 of the Best Web Presence Optimization Guides of 2012
    sources of information to make a decision. While this is true for the universe of all search results, for commercial searches (that is, those searches where a user is looking for information about a product or service in support of a buying decision), clicks on paid results  are significantly higher. ” Which is WPO. Get Excited.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Industry, Information] 13 Solutions to Your Most Common Landing Page Problems
    Use similar terms to describe the offer behind the form on your landing page that your audience would use when searching for information on the topic. Sure, more traffic means more opportunities to convert visitors, but looking at the whole picture helps you make a more informed decision on what to fix first. right? Want to learn how?
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Industry, Information] The Art and Science of Driving Webinar Registration
    Though the best time of day and day of week to send emails depends on your business, industry, and audience's behavior, it's helpful to get an idea of when your emails are most likely to succeed (and time your sends accordingly). I often poll marketing audiences about their biggest webinar challenges. The Art of Promotional Content.
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