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  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 7, 2008
    [Industry, Information] Asperger's and IT: Dark secret or open secret?
    Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. 40 years of the most authoritative source of news and information for IT leaders. The Industry Standard. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources.
  • ANNUITAS  |  THURSDAY, APRIL 14, 2016
    [Industry, Information] Measuring Lead Nurturing Performance
    For the second issue, they need to create a different nurture stream for every member of the committee, and make sure to capture persona information up front so they can place prospects into the nurtures that are most relevant to their interests and needs. This is a tricky one, and it really depends on what you want to measure.
  • THE POINT  |  MONDAY, NOVEMBER 15, 2010
    [Industry, Information] 5 Ways to Segment Your Lead Nurturing Campaign
    Relevancy is one of the key factors in generating a consistent response from your lead nurturing emails: the more relevant your message to the reader’s job function, industry, interests, and stage in the selling cycle, the more likely he/she will be to respond. Industry. Take advantage of it. Lead source. Job function. Activity.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [Industry, Information] The Intersection of Content Marketing and Advertising
    ” Light Reading TV Custom Programming Light Reading TV Custom Programming “allows you to effectively own the message you want to deliver to a qualified audience, backed by the editorial integrity provided through the industry’s largest publication.” But how do marketers reach a large audience with their content?
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 21, 2011
    [Industry, Information] 10 Quick and Easy B2B Blog Post Ideas for a Thursday Afternoon
    Comment on an Industry News Story. Depending on your industry, this post could be an analysis of a recent situation or how the latest news affects your company. This type of post helps establish your company as a leader in the industry. Review an Upcoming Industry Event. Or maybe you just need another blog post. Bloggin
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Industry, Information] Web Presence Optimization, Reloaded
    Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog). So I figured it was time to update my inaugural post on this blog, What is Webbiquity?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Industry, Information] Marketing Automation: Lessons from 4 case studies
    Crain’s Business Insurance is a trade publication that faced the challenge all publications are undergoing right now with declining advertising revenue, but at the same time, its industry customers began buying up-front research and content. Scalability. Integration with the new CRM system. Results? Conversion rate of 2.6%
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 23, 2013
    [Industry, Information] 10 Top Insights On B2B Marketing From 2013
    think this reflects what you all thought was the most informative, interesting or maybe even a little entertaining. Although it’s a simple curation list, there is a ton of useful information packed in the 1300+ slides covered in these 25 presentations. Standard annual round-up post here. Top 10 posts of the year. Sorry. Drucker.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 27, 2015
    [Industry, Information] How to Successfully Launch Your First Marketing Automation Program
    Once your customer information is properly organized, you can begin creating drip campaigns. Depending on the buying cycle in your industry, these email autoresponders could span a couple of weeks or they could extend to several months. He covers gamification, healthcare IT, business intelligence, and other emerging technology.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 12, 2015
    [Industry, Information] What Jurassic World Teaches About Marketing
    You can overwhelm a customer if, for example, there are two call-to-action buttons, two hyperlinks, and clickable contact information all in one email. You can add a hyperlink to your email or your contact information, but the point is don’t go crazy. Solution: Keep it professional and post useful marketing information.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 18, 2014
    [Industry, Information] Continuing Education and Training: Why it is Vital for You and Your Business’ Success
    Regardless of industry, seeking out some sort of further learning can prove crucial to not only your own professional development, but to your overall organization’s success. For some of these professions, especially those within the legal, medical and construction industries, continuing education and development is a necessity.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2011
    [Industry, Information] The Nifty 50 Top Women of Twitter for 2011
    She’s an informative and prolific Twitterer, and active in Twin Cities social media. She is an opinion leader on social media, and has been invited to speak at industry conferences and quoted in publications. Wendy is a blogger and digital marketer focused on the pharmaceutical industry. What is it? Jennifer Aaker. aaker. Ambal.
  • VIDYARD  |  TUESDAY, OCTOBER 13, 2015
    [Industry, Information] The Best of the Best: 2015 Video Marketing Awards
    Lattice then uses that information to tag the videos so they can offer them to the sales team to share with customers and prospects through KnowledgeTree , their sales enablement tool. And they deserve recognition! Which is exactly why the Video Marketing Awards (VMAs) exist. Watch, read, applaud, and learn! Winner: Ceridian. for prospects.
  • HUBSPOT  |  TUESDAY, JANUARY 5, 2016
    [Industry, Information] 11 Impressive B2C Campaigns That B2B Marketers Can Learn From
    Are your bookmarks filled with favorite content from companies in your industry? For B2B marketers, this means that the creative spark you're looking for might not be found directly within your industry. Starbucks was an early adopter of social media and today continues to use industry-leading photos to attract customers.
  • HUBSPOT  |  TUESDAY, NOVEMBER 27, 2012
    [Industry, Information] The 16 Most Important Social Media Updates of 2012
    When breaking trends affecting the industry happen, Tailored Trends is a way marketers can immediately find out about it, and possibly even do some newsjacking. Before, all of the LinkedIn pages basically looked the same, with the exception of the unique logo and company information blurb. 10) LinkedIn & Twitter Break Up.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Industry, Information] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    By presenting this type of information for our customers, we were able to see “hockey stick” type growth in terms of content marketing ROI. It starts with understanding your target audience, what information they are seeking, what sources they rely on, what channels they use, and what types of content they prefer. If Content Marketin
  • SAZBEAN  |  FRIDAY, FEBRUARY 22, 2013
    [Industry, Information] 8 Ways to Optimize for Humans: The Art of Data-Driven Social Marketing
    Go Psychographic Psychographic research is all about collecting user information in a way similar to how you would look at keyword research in SEO. Once you’ve got information about a user, you can get much better results from refining how you target them. Technology change is a constant but people don’t change. News & Notes
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Industry, Information] Are You Using Automation Tools to Help in Social Media?
    Every industry is different, but following are some automation tools you should consider and an infographic on the best times to post. Insights  – Provides information about your Facebook audience. We’re all trying to do more with less. When it comes to social media, it’s no different. Courtesy of: SurePayroll.
  • SYNECORE  |  WEDNESDAY, MARCH 19, 2014
    [Industry, Information] The Writing's on the Wall: Ten Tips to Facebook Success
    These numbers may vary based on your industry.). 2) Become a Facebook Observer. You can’t succeed on Facebook by only going online when you are planning on putting information out there. That might be information about your company, coupons, exclusive offers, etc. Everyone is on Facebook these days. So do we.
  • B2B CONVERSATIONS NOW  |  FRIDAY, DECEMBER 31, 2010
    [Industry, Information] Product Content is #2 for B2B Buyers
    Potential customers are looking for Pricing more than Product Information ? The process was slower and generally consisted of attending trade shows, conferences and reading industry magazines. The following chart depicts the relative ease with which buyers were able to review and digest a vendor’s information. Wrong.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Industry, Information] New to Marketing Automation? Your First 5 Moves
    Author: Stephanie Yung First, the facts: marketing experts, analysts, and hands-on practitioners have now embraced marketing automation across industries. Every response (or lack of thereof) to your database will give you valuable information. Take advantage of any consulting hours your vendor offers, and get the information you need.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Industry, Information] 7 SEO Myths Marketers Should Know
    Attending conferences, reading noteworthy blogs like the Act-On blog, networking with industry professionals, and testing out your SEO theories on a test site are the ways most start out in SEO. It’s a completely different industry and requires specialized training or experience to do correctly. “Myths are a waste of time. SEO is dead.
  • SYNECORE  |  THURSDAY, JULY 17, 2014
    [Industry, Information] The Digital Reality: How Technology has Transformed the New Business
    Freed from “911 HELP” calls hailing from other departments, the tech experts can bring their knowledge to the decision making table, using information technology to achieve business goals throughout all departments. In other words: Technology becomes the business, no matter the industry. Technology builds the business. So, grab a book.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 21, 2015
    [Industry, Information] 3 B2B LinkedIn Marketing Lessons to Apply to Your Own Company Page
    Their professional LinkedIn page is updated consistently with a wide variety of content, like eBooks, guides, blog posts, infographics, podcasts, industry news, and webinars. They use their LinkedIn page to not only share educational content, but also to share stories and information about what it’s like to work at Deloitte.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Industry, Information] Using Big Data To Target The Right Consumers With The Right Offers
    What’s more, it’s also difficult to translate that information into “personalizations” that are meaningful and compelling to your customers. Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased. Should every visitor to your website be treated the same?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Industry, Information] What Is Account-Based Marketing (ABM) and Is It Right for You?
    Think about how your content, and ultimately your products and services, can address the target account’s specific business challenges in their industry. But put some thought into your channel strategy because some channels are more effective for certain roles or certain industries (e.g. email is tough in the healthcare industry).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [Industry, Information] Social Media and the Stock Market: A Lesson in Global Manipulation
    And as the public’s collective trust in the media fades, trust in information shared socially is on the rise. Although the account was suspended and the information was corrected as quickly as possible, the immediate effect this misinformation had on the stock market was astounding. By Kate Prince, {grow} Community Member. Read on.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 11, 2012
    [Industry, Information] Working a Trade Show is a Job
    Best Practices for Attending an Industry Conference. Contact the presenters for additional information and visit their websites for other information that maybe available.  . Working a Trade Show is a Job. Its 1:45pm.  However, to maximize your investment and opportunities you need to ‘ work’ these events.  Let me know.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 26, 2015
    [Industry, Information] What B2B’s Need to Know About The Adwords Live Stream
    And as expected, many of the glamorous features were catered to e-retailers particularly in the automotive and insurance industries. This information is crucial if Google wants to make CPA bidding the norm for B2B advertisers. Two weeks ago was the most exciting day of the year for paid search nerds! Better CPA Bidding. Finally!
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 4, 2012
    [Industry, Information] How To Keep Your Blog From Undermining Your Brand
    Yet for many small and midsized businesses in diverse B2B industries, from makers of a digital multiplexer to providers of paper pallets , it can be easy to forget this fact when creating their blogs. If your blog is written in first person and seems informal, while your other media is strictly academic, you can turn off your readers.
  • BIZIBLE  |  TUESDAY, MARCH 15, 2016
    [Industry, Information] 5 Bold MarTech Predictions For Non-Risk Averse Marketing Technologists
    For a simpler look at the MarTech industry, here’s the charted data used to create the above graphic. Marketers today want to understand their impact on revenue and use that information to improve their efficiency. As a marketing team we care about what marketing leaders see when they imagine the future of MarTech. pipeline” to sales.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Industry, Information] The 2014 Digital Marketing Ecosystem
    Take this common example, a company exec or CMO attends an industry event and buys in to the latest marketing craze. How does the Analytics provide that information? This gap between tools available and execution presents an opportunity for those that understand the entire ecosystem. They say, “Okay, go!” Probably not.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Industry, Information] What Every Managing Partner Needs to Know About Content Marketing
    Content marketing uses relevant, educational, engaging information (not marketing materials) to attract prospects, build trust and lasting brand visibility. Buyers of professional services expect honesty, a free flow of information and to be able to find specialists that offer five-star solutions. What is it? Content Marketing Defined.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Industry, Information] 11 Pricing Page Examples To Inspire Your Own Design
    Box's pricing page is informative, intuitive, and attractive -- starting with that hero image right at the top of the page. Providing a lot of information like this on your pricing page is really helpful for your users, but it can be hard to do it in a way that doesn't confuse people or create clutter on the webpage. Check them out.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Industry, Information] Want to Generate More Leads? Try These 6 Tips
    Gated content is content that an audience can’t access without first giving you their information. Then, hype up the asset before  and  after its release:  create a landing page that asks your potential leads for the information you need from them in order for them to access your content. Claim Your Local Business Listings. go crazy!
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 13, 2013
    [Industry, Information] 10 Simple Steps to Get Started with Content Marketing
    What gaps in information are they lacking that your content can fill? This premium content should be gated behind a form on your website or landing page and require some very basic prospect information in exchange for the whitepaper, ebook, guide or other content. All Have a long-term mindset . Develop a quarterly content road map .
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Industry, Information] 3 Website Metrics to Watch Daily
    Use this information to target your content to people on specific days or focus your advertising during those core purchase hours. Leverage your industry expertise in news articles and press releases. Keep yourself  informed quickly and easily by only looking a few. Well yes, but not necessarily every day.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 13, 2013
    [Industry, Information] Online Personal Branding Opportunities Within Your Professional Organizations
    The bio should be brief, include a professional synopsis, include information on what you sell as well as the territory you sell it in. Guest blogging is common practice among people and companies that share industry interests (ie. Everyone knows the value of these groups, meet new people, make new relationships, open up new leads etc.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 15, 2011
    [Industry, Information] 6 Ways to Guarantee Your PR Pitch to B2B Bloggers Will Be Deleted
    If your company is indeed relevant, there probably is something on their mind that can move to the top of the pile now that they have a connection for information. 5. If a blogger is knowledgeable in an industry, have you checked out to see if they work for a competitor. In niche industries that can be very likely. 6.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 5, 2014
    [Industry, Information] 5 Ways to Create More Content Today
    Recently, Marcus and I joined up to do a webinar to walk through 10 ways you can create more content today to be the most helpful and effective teacher in your industry. You’ll be well on your way to providing valuable information to your prospects and further enhancing the experience of your customers. 5. We want what we want.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 4, 2012
    [Industry, Information] Social and Mobile Features Head the List of New Marketing Automation Capabilities
    What emerges is an interesting portrait of industry trends in product development. This information is part of the contact profile of the individual. This gives access to information stored within the third-party social media system and allows communication through that system. We’ll get back to those in a bit. On to mobile.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Industry, Information] A Go-To Guide to Screwing Up Your Landing Pages
    If your landing page is wordy, lacking any images or colors, or jam-packed with way too much information, visitors won''t know where to focus their attention and may end up clicking away. On the right landing page, they could make an impact on conversion rate -- and it''s an easy way to boil down a lot of information into a small space.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Industry, Information] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    We blog to gain authority in our industry. Some are from one persona, others are from different industries, and still others are from different locations. Segmenting your contacts based on similar characteristics will ensure you get more accurate information. In life, many people believe that more = better. Yep, that''s better.
  • LEADER NETWORKS  |  SATURDAY, OCTOBER 22, 2011
    [Industry, Information] The Future Of Online Community
    Primarily used to support virtual knowledge sharing in professional settings (academics, IT executives, research), they have a proven strength in supporting information exchange and collaboration. Not surprisingly, this mirrors the utility of a strong, intimate in-person meeting versus a large industry conference. How will that change?
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 29, 2013
    [Industry, Information] A Practical Checklist for LinkedIn Implementation
    Past classmates and co-workers are great connections to stay in touch with, but also make sure you connect to clients, customers, strategic partners and industry. 4. Contact us today for more information. Do you want a practical approach to using LinkedIn? Make sure your profile is 100% complete. Post updates on a regular basis.
  • ACT-ON  |  TUESDAY, MARCH 29, 2016
    [Industry, Information] 7 Myths About Social Selling That You Probably Believe
    Industry friends. Mix it up: About half from your company and about half from industry resources. In fact, as a good salesperson, we need you – the whole industry needs you – to learn the rudiments of these new tools, and wield them according to the skills and judgment you already have. We all hold a few limiting beliefs.
  • HUBSPOT  |  FRIDAY, JANUARY 8, 2016
    [Industry, Information] How to Implement Dynamic Pricing without Sacrificing Margins or Customers
    Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. The industry bests will collect as much raw data as possible, set up data cleansing, and then feed the "pure" data to their algorithms for optimization. 2) Test Your Prices.
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 6, 2014
    [Industry, Information] My Favorite Trends to Watch in the New Year
    Here are my top picks from the 2014 list : #5 Algae which is booming as an ingredient in many products from cosmetics and industrial products. Ad agency JWT publishes a list of 100 trends to watch in the coming year. Reviewing this is a fun exercise in the New Year, since many trends affect marketing. And some are just plain fun.)
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Industry, Information] The Art and Science of Viral Videos
    Based on his years of experience in the marketing industry , Berger believes that word of mouth is more effective and more important than conventional advertising because, “we don’t listen to ads, we listen to our social ties.” Chances are, your customers are looking for information regarding your field or industry as well.
  • THE POINT  |  WEDNESDAY, JUNE 27, 2012
    [Industry, Information] 5 Campaign Ideas for When You Have No Content
    survey has the added benefit of projecting your company as an industry thought leader on the survey topic. For today’s B2B marketer, content is the fuel that feeds the demand generation engine. Answer: you get creative. Here are 5 ideas for campaigns to run when you simply have no more content to give: 1. Run a survey. Drive subscriptions.
  • PR MEETS MARKETING  |  SUNDAY, FEBRUARY 24, 2008
    [Industry, Information] Start-Up PR - Four Tips for Getting Media Coverage
    This provides a good opportunity to highlight your thought leadership within in your industry as well as vision for the company. 3) New Hire Placements: Local newspapers and journals include information about new executives at local companies. When you're a start-up, PR can be a difference for the company. video-sharing site. del.icio.us
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Industry, Information] Emailing to the U.K.? Marketing Consent Just Got Specific
    Information Commissioner’s Office (ICO) issued a new guidance that further clarifies direct marketing dos and don’ts under the Data Protection Act 1998 (DPA) and the Privacy and Electronic Communications Regulations 2003 (PECR). Get the information. Last week, the U.K. Clarified expectations and common sense. license.
  • MARKETING ACTION  |  TUESDAY, JULY 29, 2014
    [Industry, Information] Health Care Marketing: Personalization, PHI, and Preference Centers
    Digital marketing in a highly regulated industry can be extremely challenging, and that’s especially true for the health insurance industry. Health insurers have a wealth of highly individualized data available to them about their members: Demographic information is captured when people sign up to receive coverage. Fax number.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Industry, Information] 10 Posts That Re-Energize Your B2B Blog
    Also include the word Update in bold in places where you have added new information. To make sure current readers know this post has been updated, write a new short post highlighting some of the new information, and provide a link to the old post. As you write about industry topics, details about those topics change.
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2011
    [Industry, Information] 10 Ways to Never Run Out of Blog Ideas Again
    Read Industry News: Because news is always, well, new, industry news sources are definitely a blogger's friend. Subscribe to a bunch of blogs and websites that cover news related to your industry, and scan the news every time you're suffering from blogger's block. 10 Inspirational Ways to Brainstorm Blogging Ideas. 1. Wrong.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Industry, Information] Your Trusty Guidebook to Marketing Nation Online 2015
    In case you haven’t heard, let me be your insider guide to what you can expect at Marketing Nation Online 2015: Sit in on 25+ thought leadership sessions to hear the latest from industry movers & shakers (where is marketing heading?). Join us , why don’t you!? and it’s 100% free! Yes, 25 sessions is a lot. But guess what? Prizes.
  • KEO MARKETING  |  FRIDAY, MAY 13, 2016
    [Industry, Information] Amplify your B2B marketing with Influencer Marketing
    These third parties exist either in the supply chain (customers, partners), as trusted advisors and thought leaders (bloggers, speakers, CxOs of businesses), or as value-added influencers (journalists, academics and industry analysts). But when an influential member of their industry talks about your products, their followers pay attention.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Industry, Information] Marketing Technology of the Future: Beyond the Customer Data Platform
    Current Trends These are developments happening now that will provide the context for industry changes. Look for systems that are designed to accommodate incomplete information, check for differences between actual and expected performance, and adapt gracefully to failures. have no trouble talking about that. Here’s what I have so far.
  • THE FORWARD OBSERVER  |  WEDNESDAY, FEBRUARY 4, 2015
    [Industry, Information] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
    Industry/Company – If your customers or prospect are in different industries (and have indicated such), targeted emails about their specific industry will have greater relevance. They won’t be interested in information about your company. This is when they will be receptive to information about your company.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 8, 2013
    [Industry, Information] Event Marketing: How a technology start-up made a trade show splash booth-free
    Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. If that conversation produced a prospect, the sales professional could show him a brief slide presentation and capture his information on the iPad. Here’s what happened.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Industry, Information] 7 Offline Marketing Strategies that Support Your Online Brand
    Obtaining relevant placements in industry magazines and journals will help increase your brand visibility and showcase your expertise. For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Industry, Information] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    thought investment banking would be harder and I had been fascinated with Wall Street (I started an IRA when I turned 18 and traded stocks in college), so I took a job in the San Francisco office doing investment banking, focused on the technology industry. love the marketing industry. Below are some of our favorite stories. Josh Gunn.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 27, 2014
    [Industry, Information] 3 More Trigger Marketing Tips To Improve Engagement
    Upon getting to the forms, the wealthy young prospect immediately balked at all the information he would have to give up. He needed big names to write for his magazine, but couldn’t afford to pay them industry rates. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter  @jhaynam.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Industry, Information] Why Blogging Is More Important Than Ever
    Social Media Examiner  reported more than 70 percent of companies across 104 industries have seen an organic reach on Facebook decline of more than 30 percent in the past year. Facebook news feeds are clogged with a lot of information. But, does that really position your company as an industry leader, a trusted resource? Blogs.
  • ONALYTICA B2B  |  THURSDAY, SEPTEMBER 3, 2015
    [Industry, Information] Telecoms: Top 100 Influencers and Brands
    Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications. The industry is complex and involves many different technologies which are constantly being improved and updated (3G to 4G for example).
  • TONY ZAMBITO  |  WEDNESDAY, MAY 4, 2011
    [Industry, Information] Buyer Personas Require Qualitative Research and Contextual Inquiry
      Initially, research was conducted on users to help inform product and/or service design.    Buyer persona development is a qualitative research and contextual inquiry methodology to help inform sales and marketing strategy. Informing Content Strategy with Buyer Persona Development (customerthink.com.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Industry, Information] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    Best Practices for [Insert Industry/Topic]. An Introduction to [Insert Industry/Topic]. Common Questions About [Insert Industry/Topic] Answered. X [Insert Industry/Topic] Statistics For Better Decision Making. Learn From The Best: X [Insert Industry/Topic] Experts Share Insights. my dad. Well, sort of. Fret not.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 18, 2013
    [Industry, Information] List Development: 4 Ways to Win the War Against Bad Data
    There are certainly other factors that go into what you are looking to gather out of your list, but if you are looking for a general set of contacts with metrics like revenue, industry and employee size, you should never pay more than $1 per unit. 2. But don’t worry! First, know this: no data or lists are perfect.
  • LEADER NETWORKS  |  FRIDAY, MARCH 1, 2013
    [Industry, Information] Spotlight on Cognizant's B2B Online Community
    Answer: We define it as the art of business collaboration, using digital tools and techniques that enable individuals across silos , organizations and industries to work together to share insights and tackle thorny business challenges. Alan leads the charter on Cognizant’s thought leadership efforts – publications and points of view.
  • HUBSPOT  |  FRIDAY, APRIL 27, 2012
    [Industry, Information] Why Landing Pages Are an Indispensable Part of Marketing
    First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form). She submits her information, and voila! -- she's now a viable lead for your painting business with whom you can easily follow up! Landing pages , that's what!
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Industry, Information] How the CEO Can Enhance Sales, Marketing, and the Executive Branch
    It’s essential to be able to inform the sales team about: our reason for existence, the direction of the company and why it’s the correct course, what we sell and why we sell it, which markets to pursue, the competitive landscape and the pricing model.". Someone once told me that CEOs don’t care about leads. They only care about revenue.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 5, 2015
    [Industry, Information] 5 Smart Ways to Build B2B Thought Leadership with Content Marketing
    This is what real thought leadership is about &mdash knowing your topic extremely well and pushing out informed, creative content. 2. You’ve got to spend ample time getting to know your B2B buyers’ pain points, by speaking with end users, reading relevant content, and attending industry events. Wrong. Authenticity Is key.
  • VISUALLY  |  TUESDAY, OCTOBER 6, 2015
    [Industry, Information] 7 Keys to Giving Effective Feedback to Creatives
    Instead of saying, “I don’t like yellow,” hone in on the impact of the color choice on the intended audience, “This persona may perceive yellow as too informal.” Lean on historical data or industry research that backs up your feedback. Producing great content can take a lot of work from everyone involved. Lead with positives. Design
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, APRIL 8, 2010
    [Industry, Information] 5 Steps to B2B Marketing Success
    Prospects and customers are becoming more sophisticated and better informed than ever before. What are the drivers in their industry that impact profitability? What are their goals, concerns, what data do they need to move to the next step, where do they look for information? Customers are are in the driver’s seat today.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 25, 2014
    [Industry, Information] How Are You Utilizing Training?
    What manufacturer wouldn’t want to ensure their customers are trained properly on how to use their products or informed on their latest product offerings. Plus, I don’t think any manufacturer out there would argue the importance of training. What But sometimes there is no substitute for in-person training. How are you utilizing Training?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    [Industry, Information] 7 Ways Sales Intelligence Gives You Super Powers
    One of the greatest new features from InsideView is Industry Insights  which gives a 360 degree view of the company and its industry. Salespeople Salespeople can quickly research and obtain information on the key decision-makers before even asking the customer to explain their decision-making process. 4. Introduction. Steve W.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Industry, Information] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    Another distinct advantage to sitelinks is that the sitelinks extension takes up more space on the page, both on desktop and mobile versions.  In the B2B industry in particular, this is a substantial benefit. There are a number of ways B2B companies can make their advertisements more effective. Sitelink Requirements. Benefits of Sitelinks.
  • BIZIBLE  |  FRIDAY, JANUARY 22, 2016
    [Industry, Information] Eight B2B MarTech Leaders Share Their Perspective On Marketing Operations
    Marketing operations, especially in B2B industries, has become an increasingly vital function. Informing reps before every customer and prospect interaction”. Marketing data continues to rapidly grow and new technologies and services seem to sprout out of nowhere every day. Let’s just say that it can get a little bit overwhelming.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Industry, Information] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    handy way to supplement your email contact list with information about those prospects from the most popular social networks. Discover what information is available about a potential future boss or employee. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Create video emails?
  • HUBSPOT  |  MONDAY, NOVEMBER 3, 2014
    [Industry, Information] S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]
    Trying to get a journalist interested in a product she doesn’t know through a person she doesn’t recognize is hard enough as it is -- don’t withhold critical information that could make or break the story. Simply put, if you have truly interesting information, put it in the pitch itself. Make Follow-Ups Relevant and Meaningful.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 25, 2014
    [Industry, Information] 18 Expert Guides to Using Google+ for Business
    If you’re regularly posting on topics relevant to your industry and your Google+ site shows consistent updated content, then your Google+ page — and articles you’ve posted that are relevant to someone’s search — are much more likely to appear in that space.” making it a critical component in an overall web visibility strategy. Dustin W.
  • MARKETING ACTION  |  MONDAY, MARCH 10, 2014
    [Industry, Information] 5 Reasons Why Email List Hygiene Is a Serious Marketing Priority
    List cleaning has become a standard practice today for marketers and is a reflection of how our industry has evolved over the last decade. Their contact information is incredibly valuable to your business because it could result in a converted lead or sale. Tactics that worked three to five years ago don’t necessarily work today.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Industry, Information] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). Which emerging platforms are essential (or even worth investigating)? Between large and small businesses?
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Industry, Information] A 13-step crash course in digital marketing
    SOCIAL GOVERNANCE IS A GOOD THING: Whether you’re a large or small business, it’s worthwhile to see if there are social media guidelines for your industry. Did you know that in this decade, digital is the only media channel to grow every year? Or magazines, newspapers)? And it’s not stopping. Before So do 78% of B2B Buyers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 27, 2014
    [Industry, Information] Six Arguments Against Content Shock
    You have to execute on many fronts to cut through the world’s information density and be discovered. The increased economic pressures caused by overwhelming information density will exacerbate this challenge for some businesses. 2. Today, I am going to address some of the primary responses to my recent post on Content Shock.
  • B2B MARKETING TRACTION  |  TUESDAY, MARCH 13, 2012
    [Industry, Information] How to Blog: What Do I Write About?
    encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Industry news – has legislation that affects your customers changed? Blog about industry happenings and position yourself as a leader in the industry. Contact New Incite today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Industry, Information] Your social media strategy plan: Where do you START?
    Information eco-system Only now are we beginning to look at the actual platforms we need to populate — where will we post our rich content, where will we engage? When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. You need rich content.
  • ANNUITAS  |  THURSDAY, APRIL 28, 2016
    [Industry, Information] Personalization and Oracle’s Modern Marketing Experience
    The technology-driven world we live in is full of data–endless amount of data about your industry and your customers. In a great conversation with our fellow Atlanta friends Social123 last night, we talked about how certain people WANT to have their data found based on the up-to-date-ness and accessibility of that information.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Industry, Information] 6 Jobs the Best Social Media Managers Actually Do
    They need to know what people are saying, what''s changing on social networks and in the industry, and be able to react and respond accordingly. successful social media manager will be able to find new opportunities for the company by keeping a pulse on the industry. Years after the first "Can we measure the ROI of social media?"
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Industry, Information] How To Use Social Media for Recruiting Young Talent
    Showcase pages can offer company information, awards, benefits and industry trends. You will find user profiles with more professional information and work experience than any other social media channel out there, making this a primary tool for recruiters. How do you attract qualified employees ? Do they exist? Where to begin?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 10, 2011
    [Industry, Information] 3 Steps for Writing Killer Business Awards Submissions
    Companies submit for industry awards in an effort to increase both relevance and validation. Prospects researching your company for further information will come across the business awards collected and know that they are literally choosing a winner. by Sheila Bohan | Tweet this And the winner is…….
  • SNAPAPP  |  THURSDAY, JUNE 11, 2015
    [Industry, Information] Collect Rich Prospect Data With Interactive Video
    It brings our products to life, adds personality to what might be a somewhat dry topic or industry, and keeps our audience engaged. What if marketers could get even more in-depth information about their prospects through video? And video can be an incredibly powerful medium for B2B. Marketers need tools to measure impact.
  • MARKETING ACTION  |  FRIDAY, MARCH 29, 2013
    [Industry, Information] How to Get Started With B2B Marketing Metrics
    According to a study by DemandGen Report , 40 percent of CEOs are tracking their marketing teams’ impact on revenue, and using that information to determine budgets and other marketing plans. To get an idea of your momentum, you should be comparing your metrics to industry averages, your competitors’ numbers, and/or your own historical data.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Industry, Information] How to Please Google in a Post-Hummingbird World
    Then, create customer personas that incorporate all this information, so you can create content that speaks to specific personas and buying stages. Meanwhile, your blog readers are not necessarily in consumer mode, they may be looking for general information. Therefore, your blog should engage and inform rather than overtly sell.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 17, 2013
    [Industry, Information] A Winning Business Philosophy: “Everything We Do Is Impossible”
    It is redefining the automobile industry. OPTIMIZE INFORMATION CHANNELS. Even the most loyal, engaged customer faces the challenge of too much information and too little time. The Definitive B2B Lead Generation Checklist: Part 1. These are automotive engineers and designers, all very brilliant minds.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Industry, Information] The Evolution of the Sales Role
    As a result, marketing analytics have taken the front seat in driving sales, opening up a whole new industry of firms offering to find niches for their customer’s product or service, to build and develop online content, and to manage existing consumer bases. In the age of the tweeting refrigerator , salespeople are transitioning.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 2, 2013
    [Industry, Information] Social Media Marketing Tips for A/E/C
    Personal connections continue to be made offline, but online has taken the industry by storm. Because there are so many regulations and frequent changes affecting the industry, it matches nicely with the characteristics of social media. By Katie Sanner and Sylvia Montgomery. Why It Makes Sense for A/E/C. Best uses. Share your work.
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 9, 2011
    [Industry, Information] The 2 questions on every buyer’s mind
    Assuming that you’ve done the necessary research to understand your target audience, that change can be on a personal, organizational, or industry level. At any moment in time, C-level executives are looking for answers to two questions: What should I be doing right now? What should I be preparing to do in the future? Practical.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Industry, Information] Savvy Speaks: Savvy "Dont's"
    What you ended up getting was information that was distracting and amatuerish. As we've talked about before on the Savvy blog, it's a huge mistake to get wrapped up in your industry and product jargon. Every once in awhile one of the Savvy Sisters runs accross something that makes her say "huh?" Stephanie. Michele.
  • LEADER NETWORKS  |  THURSDAY, JANUARY 20, 2011
    [Industry, Information] Do Customers Expect Companies To Have Online Customer Service?
    Industry data suggests that an average call center call costs approximately $2-$5 per call while an online cost per incident hovers around $.25- Social customer care represent a shift for many industries and can take time to make the operational changes. Are companies being held accountable in new and different ways? thought. Hurray!
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