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  • PWB MARKETING BLOG  |  WEDNESDAY, DECEMBER 21, 2011
    [Industry, Information] 4 Quick Tips to Help Employees Deliver Your Social Media Message
    Consider creating polls, asking questions or providing important links for your industry as an arsenal for your employees to engage with. Find, Friend and Speak to Industry “Influencers”. Industry news, events and information that is of value to you and should quickly be distributed to your clients! Content Is King!
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Industry, Information] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    If you want to learn more about the BMA, read this: For more than 90 years, BMA has been the pre-eminent service organization for professionals in this vital industry. Be the primary repository of the best in business-to-business marketing information and resources. Promote the best practices in the industry. What do you think?
  • TONY ZAMBITO  |  WEDNESDAY, MARCH 21, 2012
    [Industry, Information] How To Get To Know The New SMB Buyer
    Layer on top of this the enormous changes in buyer behavior, the invisibility of SMB buyers in their sourcing for information, and new empowering technologies makes this endeavor a higher mountain to climb.  It is no wonder many executives are walking out of their meetings where SMB growth is identified as a top priority saying – now what ?
  • THE POINT  |  MONDAY, NOVEMBER 15, 2010
    [Industry, Information] 5 Ways to Segment Your Lead Nurturing Campaign
    Relevancy is one of the key factors in generating a consistent response from your lead nurturing emails: the more relevant your message to the reader’s job function, industry, interests, and stage in the selling cycle, the more likely he/she will be to respond. Industry. Take advantage of it. Lead source. Job function. Activity.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Industry, Information] Is Your School’s Website Driving Inquiries or Stealth Consumers?
    Request information. Click one, and chances are you’ll be taken to a lengthy inquiry form where you’ll be asked to provide a litany of personal information. At some point in the history of online marketing in education, these conversion opportunities became industry standard. Visit us. Apply now. How-to” guides. Career guides.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Industry, Information] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content.
  • SAZBEAN  |  FRIDAY, APRIL 26, 2013
    [Industry, Information] Insights from Four CIOs Who Happen to Be Women
    The event provided insights from 8 different executive information officers, all from large, Fortune 500 companies (Ford, Chrysler, GM, IBM, Walmart, Cisco, Boeing, State of Michigan) — and half of them happened to be women! Listening to the 4 women was intriguing. But embracing risk can lead to huge rewards. Work towards that patience.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Industry, Information] Interactive Content Marketing 101
    Now, rather than simply consuming the information in a research report or overview video, your audience is part of a two-way conversation that gives them a more valuable, unique experience and gives you more data about who they are and what they care about. Have you been reading about interactive content everywhere you look? Let’s go!
  • HUBSPOT  |  THURSDAY, MAY 31, 2012
    [Industry, Information] 27 Ways to Slice & Dice Your Email List for Better Segmentation
    All you need to do is collect the right information. Knowing where your contacts live can be seriously powerful information. They all have different needs, and as such, their email content should be different -- so segment your list accordingly! 6) Industry. 27 Smart Ways to Segment Your Email List. Are they franchises? basis?
  • HUBSPOT  |  FRIDAY, JUNE 14, 2013
    [Industry, Information] How to Write a Fluff-Free Mission Statement
    Google''s is an excellent example: "Google''s mission is to organize the world''s information and make it universally accessible and useful. ". They could have said that like this: "Google''s mission is to utilize the digital information inputs of various sources and outlets and dispense it in a structure optimized for user-understanding.".
  • WEBBIQUITY  |  TUESDAY, DECEMBER 10, 2013
    [Industry, Information] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Image Credit: Robert Rose. Which are under-used?
  • MARKETRI  |  TUESDAY, MARCH 19, 2013
    [Industry, Information] Four Simple Ways for Busy CPAs to Engage on Social Media
    With a go-to hub of information -- blog posts, articles and photos – you’ll have access to content to make posting quick and easy. When you just don’t have time to think of your own tips, follow and connect with other industry thought leaders, associations and publications, and repost their blogs and articles.
  • HALEY MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Industry, Information] Lessons from 20 Years at Haley Marketing
    In the past two decades, the staffing industry has greatly matured. As I reflect on 20 years, I realize how much I have personally changed (and not just my hairline!). I’ve been lucky enough to be surrounded by smart, hard working people, great clients, and lots of friends and colleagues in the staffing industry. 20 years.
  • VIEWPOINT  |  FRIDAY, SEPTEMBER 9, 2016
    [Industry, Information] Three “Lies” That Plague B2B Businesses Today (Part One of Three)
    In late August I asked industry experts that same question and asked them to substantiate their answers. The ability to get quick access to information means that it’s possible – more than ever before – to find out information about buyers that eliminates the “cold” from the call. Cold calling is dead. Principal. link].
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Industry, Information] What Can We Learn from 7 Awesome Corporate Blogs?
    It’s hosted on a separate domain, and includes tons of information about the way they do business and their corporate culture. They also offer information on outstanding company culture at other businesses. Having that information come from a higher-up within the company lends more credibility and gives it extra impact.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 15, 2014
    [Industry, Information] The Role of Webinars in the Sales and Marketing Process
    From within the webcast, viewers should be able to open and close information panels, access social media, respond to polls/surveys, view complementary resources, and network with other participants. Decision-makers use social media to discover, share and discuss information. Identify sales-ready leads. Engaging Buyers.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 3, 2013
    [Industry, Information] 5 Tips On Finding Your Next Customer
    By constantly sharing information, you will demonstrate that you are aware of the trends in your industry, connected to other important minds within that industry, and contributing new ideas to the conversation. 5. This perception needs to change. For many small business owners, social media is still largely an unknown quantity.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 17, 2011
    [Industry, Information] The Best Sales Groups on LinkedIn
    By joining these groups, you will gain some incredible knowledge in the world of sales as well as discovering some of the top leaders in the industry. To help those in the sales industry, the following groups and channels are among the most influential and valuable on LinkedIn. Sales Best Practices. Owner:  Laurent J.V. Sales Playbook!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 25, 2013
    [Industry, Information] European Markie Award Winners Honored in London
    Best European Lead Nurturing Programme: XpertHR – a part of Reed Business Information  . Stage one aroused the interest of the market with an industry telecoms and technology benchmark survey. by Eloqua | Tweet this The winners of the 2013 European Markie Awards were honored last night at Eloqua Experience in London.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 30, 2014
    [Industry, Information] 4 Ways to Manage Change Management For Successful Demand Generation
    by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo , an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and industry visionary. and marketing automation. for enterprise clients globally. Follow Carlos on Twitter @cahidalgo. . How? 1.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [Industry, Information] What’s the Best Social Media Monitoring Tool? It Depends
    Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., No more. Alterian SM2 Freemium. Social Mention.
  • HINGE MARKETING  |  FRIDAY, APRIL 24, 2015
    [Industry, Information] 5 Things Your B2B Buyer Wants You To Stop Doing
    Especially in complex and emerging industries, buyers feel that sellers don’t understand their businesses. In fact, according to research by the Hinge Research Institute, the number one factor that dissuades buyers is a seller who is uninformed about their industry. Some of it is great. Some of it is mediocre. “Stop.
  • HINGE MARKETING  |  FRIDAY, JULY 31, 2015
    [Industry, Information] How to Use LinkedIn Showcase Pages to Connect With Your Audiences
    Follower and visitor demographics, like seniority, industry, company size, and function. Taken together, this information will help better understand who your followers are and what content is resonating with them the most. 5. In fact, it’s the social media network for business professionals. And how can you get started? 1.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Industry, Information] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    Where do you find high quality customer service people who are familiar with the airline industry and can learn to emulate your smart-and-witty voice? To mitigate communication challenges, JetBlue set up a robust internal network to keep all social media teams informed and get information to and from every airport efficiently.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2010
    [Industry, Information] Do You Have Any Idea Who You're Talking To?
    What sources does this person turn to for information and daily news? Does this person seek advice from colleagues, industry peers, or unbiased third parties? Edward Brice suggests the following ways to find this information: "Reach out to your media partners, such as TechTarget. What is a Buyer Persona? But Do You?
  • HUBSPOT  |  FRIDAY, JULY 19, 2013
    [Industry, Information] Which Format Is Right for Your Next Blog Post?
    For more information about how to write an awesome how-to post, check out the first example below (how meta, right?). The curated post is ideal for aggregating content such as industry examples, statistics, quotations, and videos -- among other things. Choices are hard. Perhaps how-to posts are your forte. decisions, decisions. Users.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 9, 2012
    [Industry, Information] 6 B2B Marketing Best Practices for Instagram
    Whether you’re in the SaaS industry or retail, show off how your product is made, chosen, tweaked etc. Photo-driven social networks are a great place to share valuable information while connecting with other businesses on a more personal level. Applying those same strategies to photo-sharing sites can be an obstacle. It should be.
  • MARKETRI  |  WEDNESDAY, FEBRUARY 29, 2012
    [Industry, Information] Marketri LinkedIn Tip 13: Setting Up a Company Page on LinkedIn
    ” Continue to follow the guidance on the next pages, filling in your company’s basic information such as company type and size, Web site, industry, and contact information. You’ve set up a profile for yourself on LinkedIn, and hopefully your employees have also. It’s time to set up a company page.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Industry, Information] Using Big Data To Target The Right Consumers With The Right Offers
    What’s more, it’s also difficult to translate that information into “personalizations” that are meaningful and compelling to your customers. Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased. Should every visitor to your website be treated the same?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Industry, Information] True Influence InsightBASE Simplifies Use of B2B Intent Data
    Advertising can reach large numbers of people but just a tiny fraction will click on an ad and a tiny fraction of those will provide contact information. Selections can use standard filters such as industry, location, number of employees, or domain type (such as.edu or.gov). The mechanics of InsightBASE are straightforward.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 25, 2010
    [Industry, Information] 5 Ways for B2B Companies to Engage on Twitter
    Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. When appropriate, offer your own commentary on the tweet or its linked information. Original content. Retweets.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Industry, Information] Why Blogging Is More Important Than Ever
    Social Media Examiner  reported more than 70 percent of companies across 104 industries have seen an organic reach on Facebook decline of more than 30 percent in the past year. Facebook news feeds are clogged with a lot of information. But, does that really position your company as an industry leader, a trusted resource? Blogs.
  • FATHOM  |  FRIDAY, MARCH 27, 2015
    [Industry, Information] The ‘Retail-ization’ of Healthcare [WEBINAR]
    The healthcare industry is constantly changing, along with the expectations of your patients. The company felt this number was significant enough to create the Healthcare Knowledge Graph to help bring health information to the searcher more quickly (and directly) within the search result listings. Your patients are changing … are you?
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 21, 2013
    [Industry, Information] What B2B Trade Show Attendees REALLY Want From Exhibitors
    The key is when learning occurs: “…what we have found in study after study – regardless of the industry segment – is that when learning takes place, the inclination for behavior change occurs.”. Not models and promotional products. If you’ve attended enough trade shows, you’ve seen them. details. Expert live theatre. Video. Interactive AV.
  • ACT-ON  |  FRIDAY, OCTOBER 30, 2015
    [Industry, Information] Treats or Tricks? 13 Timeless Marketing Horrors
    There’s no better way to sour a lead than to show them information they know darn well is no longer true. They go from being wonders of industry and technology to being … expensive overhead. And then you forgot to use that information. What information are you actually using? Put that essential information in one column.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Industry, Information] Driving Business: When Business Development and Marketing Are in Sync
    In fact, across professional services industries, only a slight majority ( 54 percent ) said marketing and business development activities were strongly coordinated. Yet, no one is in a better position to inform marketing on industry trends and client pain points than business development folks. What’s the Difference?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Industry, Information] Discover Where Your Competitors Are Beating You Online
    84% of buyers engage in online information consumption and education 2. By a factor of 3 to 1, B2B buyers say that gathering information online on their own is superior to interacting with a sales representative. 3. Landing pages typically have a form to collect some information from the visitor in order to receive the offer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 11, 2014
    [Industry, Information] The Holiday Gift Giving Guide for the Content Marketers in Your Life
    Why it’s a great gift : As I’ve noted in a previous post , an effective industry news strategy can generate significant brand exposure within the associated industry. Gift the gift of Newsjacking best practices this holiday season as it can be a very effective (especially within social media) industry news tactic.
  • WRITTENT  |  MONDAY, JULY 22, 2013
    [Industry, Information] Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
    Market Share: Are they capturing the majority of customers in your industry? Competitive marketing analysis of key websites should include a look at the following factors: Number of Pages: Do your competitors offer a wide array of landing pages , detailed information on pricing, and an about-us page? What About SWOT Analysis? Compete.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Industry, Information] 22 Must Know SEO Writing Tips for Higher Rankings
    Despite all the speculation in the industry,  SEO is not dead , and it can still help you rank in SERPs when creating content. Linking to relevant content on high-ranking sites in your industry improves user experience, which is why it is an SEO best practice. Image source. SEO writing tips in 2014? The answer is yes. Plan ahead.
  • ACT-ON  |  MONDAY, NOVEMBER 30, 2015
    [Industry, Information] You’ve Signed Your New Marketing Agency. Now What?
    How much information do the team members want to see? Funnel KPIs also allow you to see how you compare against industry best-practice metrics and quickly identify ways to improve your performance to get to industry standards. Agency Whispering… Three Key Ingredients for Success. You’ve made it to the finish line. How often?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Industry, Information] How to Play to Your Strengths in a Job Interview: Tips for Every Personality Type
    Interviews should be a two-way exchange of information. Whole industries can rise and fall in that time period. Some students are more auditory in the way they consume information, while others learn better through seeing or experiencing the lesson at hand. "Looks great on paper. Bad interviewer.". Introverts vs. Extroverts.
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, OCTOBER 10, 2010
    [Industry, Information] B2B Market Segmentation – Part 2: How to Approach Segmentation
    The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. Let's take a closer look at actual implementation of market segmentation. HOW DO I MARKET TO SEGMENTS?
  • WRITTENT  |  FRIDAY, JANUARY 23, 2015
    [Industry, Information] The 11 Key Elements of Amazing Copywriting
    It’s leaving just a teensy bit of information missing so your readers have to keep reading for more. And then, when they can stand it no longer, you bridge the gap with the information they’ve been waiting for. 3. Moves It avoids jargon and industry-specific language.  And I think I’m on to their secret.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 23, 2012
    [Industry, Information] The 5 Best Ways to Use Social Media to Drive Traffic to Your Website
    Every day new bloggers join the flow of information competing to be found. Audiences are smarter, and demand new, exciting insightful information in return for their attention. Therefore identify a list of key influential people in your industry and engage with them. Today competition for traffic is fierce. Comments.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2016
    [Industry, Information] 7 Questions to Ask Before Launching a B2B Referral Program
    While companies from any industry can harness the power of word-of-mouth marketing, these types of programs pose unique challenges for B2B businesses. You can ask for this information upfront as part of lead capture process or your sales team may prefer to ascertain this information by speaking directly to the referred lead. This
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Industry, Information] How a Knowledge Discovery Program Elevates Your Content Curation
    The key reason that knowledge discovery promotes this notion is that it naturally allows for an integrated approach to identifying, capturing, evaluating, retrieving, and sharing all of an enterprise's information assets. So, how can you pull the right information at the right time without spending hours upon hours digging through data?
  • SYNECORE  |  MONDAY, FEBRUARY 4, 2013
    [Industry, Information] SoLoMo: Boost Your Brand’s GSO with Facebook Check-In Deals
    With Graph Search, Facebook is giving users an easier way to tap into the “private” information of friends and family and navigate its massive trove of user data (nearly one-quarter of a billion photos and over one-trillion connections). GRAPH SEARCH. Graph Search is still in beta, and as such not yet available to all Facebook users.
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 5, 2013
    [Industry, Information] Countdown for a Successful Rolling Product Launch
    Identify key players required for a successful launch: industry analysts, marketing and PR service providers, channel partners (existing and new), etc. Establish credibility with your stakeholders by sharing information and asking questions. It inspired me to write this countdown to a successful rolling product launch.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 17, 2015
    [Industry, Information] 5 Lessons B2B Marketers Can Learn from Successful E-Commerce Programs
    The B2B industry sometimes has an unfair reputation of not having the most optimized user experience when it comes to websites, but keeping an updated website will significantly impact your profit. Further contact information. There are many companies with a B2B focus that don’t have an e-commerce presence. Call-to-Actions.
  • SYNECORE  |  THURSDAY, JULY 17, 2014
    [Industry, Information] The Digital Reality: How Technology has Transformed the New Business
    Freed from “911 HELP” calls hailing from other departments, the tech experts can bring their knowledge to the decision making table, using information technology to achieve business goals throughout all departments. In other words: Technology becomes the business, no matter the industry. Technology builds the business. So, grab a book.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2011
    [Industry, Information] 41 Fresh Blog Post Ideas For Your Company Blog
    Point out common mistakes in your industry and offer solutions on how to fix or avoid them. 7. Share an excerpt from an ebook or white paper with a call to action to download it for the rest of the information. Respond to industry research with your own perspective. Feature guest posts from industry experts. Research.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 21, 2014
    [Industry, Information] 6 Ways to Clean Up Your Brand’s Social Media Inbox
    Is there a way to arrange your social […] Author information Sofie De Beule This monthly Social Media for Customer Service column is contributed by Sofie De Beule. With billions of conversations happening on social media every day, it’s easy to get lost in the stream of social messages about your brand.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 7, 2013
    [Industry, Information] Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups
    Once a website visitor has clicked on a call to action and gone to a landing page to provide their contact information in return for the offer, you have just taken the business relationship to the next level. steady diet of blogging is also good for your company''s complexion: Blogging helps you become and industry leader through education.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 13, 2014
    [Industry, Information] Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?
    As one blogger writes , “the Olympics remind us that bringing together information and curating it for your audience is critical in not only entertaining the audience, but also in helping them understand what they’re watching in a new way.”. Olympic rings. And they would be right. Here’s a look at a few: Storytelling Matters. Immediately.
  • SNAPAPP  |  MONDAY, JULY 18, 2016
    [Industry, Information] Using Interactive Content to Build a Scalable Account Based Marketing Program
    It seems like it’s everywhere – starring in standing-room-only sessions at industry conferences; dominating stacked panels at networking events; filling up email inboxes across the marketing world. progressive profiling) to gather enough information to complete an account profile. But as they say, anything worth doing is rarely easy.
  • CINTELL  |  FRIDAY, MARCH 20, 2015
    [Industry, Information] 5 Things Your Business Must Consider About Outsourcing Customer Research
    Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. Cintell advisor Ardath Albee noted in a recent conversation that there are harmful misconceptions in the industry about buyer personas. Where do you go for information?” Read more ).
  • BIZIBLE  |  WEDNESDAY, DECEMBER 30, 2015
    [Industry, Information] Why Every Marketing Strategy Needs To Include Attribution
    Surely bringing a new product or feature to market and generating demand has been done before in your industry. You only have a set amount of time and resources at your disposal, and you must react to new information. leader cannot steer resources in the best direction without accurate information. We want precision first.
  • CLOUD POTENTIAL  |  SUNDAY, JANUARY 31, 2016
    [Industry, Information] How to avoid “marketing in the dark”
    You can’t expect people to bring this information to you; you have to actively pull the information out of them. For example, one thing they’re worried about now is that the older people are leaving the industry and the knowledge isn’t getting transferred to younger workers. How do you make sure your content is relevant?
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Industry, Information] 5 Lead Generating B2B Website Trends
    CTAs offer something valuable to users usually in exchange for some information from the user. This could be an email address, the name of the company they work for or more detailed information about their role or interest in your firm. Today people expect access to information and expertise at no cost. Nobody likes pop-ups.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Industry, Information] When It Comes to Email Deliverability, Less Is More
    For more information on these strategies, I suggest looking at HubSpot’s 2015 Publisher Benchmarks Report. But it’s also getting more and more flooded, with consumers feeling bombarded with information overload. With industries moving in this direction, it’s important that media companies keep up. Crazy, huh? But today? Media
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Industry, Information] 20 Examples of Social Proof in Action
    Expert social proof is when an industry thought leader or influencer approves of your product. 86% of female shoppers say they put the most trust in product recommendations from real people -- either industry bloggers or people they know -- more than celebrities. Score.). What Is Social Proof? It makes sense, right? User Social Proof.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 29, 2013
    [Industry, Information] LeadSpace Offers A No-Memory Approach to B2B Lead Scoring
    LeadSpace argues that its approach avoids outdated information, saves the cost of storing and updating a persistent database, and lets the system collect precisely the right attributes for each situation – which can’t be known in advance. information on names provided by the client). since they’re clearly in a different business.
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Industry, Information] How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
    For ease of use, also include your website, phone number, and full contact information to make it as easy as possible for the reporter to contact you to learn more or follow up as needed. 2) Don’t Wait for the Media to Tell a Compelling Story. Can he or she easily extract the information they need from it? Snooze. Opening a new office?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Industry, Information] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    Knowing what these individuals like and share on social media platforms offers a wealth of valuable information, which you can uncover by asking questions like these: What types of third-party content do they share? Initially, a simple spreadsheet may work to keep track of this information. What’s next? Start with listening.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 23, 2015
    [Industry, Information] How to Generate Sales Leads Using Personality Quizzes
    One practical way to find a popular quiz in your niche is to use a tool like Buzzsumo and just type in “quiz + (my industry)” and it will return all kinds of results. Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. And Hi!”
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Industry, Information] The Art and Science of Viral Videos
    Based on his years of experience in the marketing industry , Berger believes that word of mouth is more effective and more important than conventional advertising because, “we don’t listen to ads, we listen to our social ties.” Chances are, your customers are looking for information regarding your field or industry as well.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 31, 2015
    [Industry, Information] Designer 101: The User Experience Design Umbrella
    There is one designer-type: User Experience, that has similar responsibilities associated with it no matter the industry. Information architecture. This takes into consideration the general fact that almost all web-users scan for information rather than read every word. Enjoy! Who is your designer, really? Source . Usability.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Industry, Information] 37 Big Data Case Studies with Big Results
    In less than a decade, Big Data is a multi-billion-dollar industry. BRITISH AIRWAYS :  “Know Me” program combines already existing loyalty information with the data collected from customers based on their online behavior. By Rob Petersen, {grow} Community Member. Who’s using it? How are they apply data? What are they achieving?
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [Industry, Information] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. ” 60% of shared information contains links to published content (online publications, blogs, etc.); Or that 73% of U.S. And 73% of U.S. Fridays at 4 p.m.
  • SYNECORE  |  WEDNESDAY, MARCH 19, 2014
    [Industry, Information] The Writing's on the Wall: Ten Tips to Facebook Success
    These numbers may vary based on your industry.). 2) Become a Facebook Observer. You can’t succeed on Facebook by only going online when you are planning on putting information out there. That might be information about your company, coupons, exclusive offers, etc. Everyone is on Facebook these days. So do we.
  • HUBSPOT  |  MONDAY, JULY 15, 2013
    [Industry, Information] S%*t PR People Do That Journalists Hate [SlideShare]
    We heard loud and clear that a quick "I saw that you wrote about X company, want to write about Y company in their industry tomorrow?" Leave the phone calls for reporters you know well or requested follow-ups for information -- cold calling is highly unlovable. 3) Don''t act desperate. never works. It''s not just for Boy Scouts.
  • HUBSPOT  |  TUESDAY, OCTOBER 6, 2015
    [Industry, Information] 10 Tried-and-True Tips for Sales and Marketing Alignment
    To help share the information across our team and with anyone else new to sales and marketing alignment, I decided to compile everyone's best practices into a blog post. Use this strategically to share important information in both directions. 3) Have a content creation process in place. but that wasn't scalable as we grew. Lead views.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 14, 2013
    [Industry, Information] eMagine’s 6 Favorite Bookmarks, and Why They’re our Favorites
    I recently polled the folks at eMagine to find out what sites they regularly visit, or bookmark in their browser as must-see and go-to sources of information on a regular basis. MarketingLand is a great aggregator of news, educational information, and perspectives on all aspects of online marketing. LinkedIn Today. Marketing Land.
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Industry, Information] A Beginners Guide to Inbound Marketing
    Become a thought leader in your industry by educating your audience with business blogs, social media sharing, and resources like eBooks and infographics. If your audience considers you a trusted source of information, they are more likely be interested in more sales-actionable content such as a trial offer or demo. 4. KNOW YOUR GOALS.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 29, 2011
    [Industry, Information] 5 Big Marketing Fails of 2011
    Engaging customers on Twitter often requires an informal tone. Industry observers shook their heads. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those mistakes go unnoticed or blow over quickly.
  • BIZIBLE  |  TUESDAY, MARCH 15, 2016
    [Industry, Information] 5 Bold MarTech Predictions For Non-Risk Averse Marketing Technologists
    For a simpler look at the MarTech industry, here’s the charted data used to create the above graphic. Marketers today want to understand their impact on revenue and use that information to improve their efficiency. As a marketing team we care about what marketing leaders see when they imagine the future of MarTech. pipeline” to sales.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, MAY 15, 2013
    [Industry, Information] [Video] The Ultimate Sales Pitch
    How about talking about how key industry trends are impacting their business? Bring them ideas, insights and information that make meeting with you worthwhile. What makes a good sales pitch? If you''re selling to the corporate market, let me be frank with you. Nothing in the whole wide world makes a good sales pitch.
  • MARKETRI  |  THURSDAY, JANUARY 17, 2013
    [Industry, Information] 3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services
    Furthermore, they deliver value and entertainment in bite sized chunks so that your audience can find the information they need quickly. If so, the blog posts below will provide the guidance you may need to get started: Houzz: New Marketing Tool for the Building Construction and Design Industries. Visual Social Media. And a webcam.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 21, 2011
    [Industry, Information] Eight Factors to Consider When (Re)Launching a Business Blog
    Informative? Though these will likely evolve over time, it’s best to think about at least the obvious subjects for your company and industry up front. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web.
  • HUBSPOT  |  TUESDAY, NOVEMBER 27, 2012
    [Industry, Information] The 16 Most Important Social Media Updates of 2012
    When breaking trends affecting the industry happen, Tailored Trends is a way marketers can immediately find out about it, and possibly even do some newsjacking. Before, all of the LinkedIn pages basically looked the same, with the exception of the unique logo and company information blurb. 10) LinkedIn & Twitter Break Up.
  • KOMARKETING ASSOCIATES  |  SATURDAY, NOVEMBER 23, 2013
    [Industry, Information] What B2B Marketers Need to Know About Schema.org & Micro Data
    Have you ever wondered why some of your competitors’ search engine results feature images, address listings, or even video and e-commerce catalog information? We will seek to outline the following information: General background on schema.org and the potential impact on B2B websites, including B2B e-commerce sites. Image Object.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 26, 2011
    [Industry, Information] B2B Social Media and Content Marketing in the Sales Funnel
    Establish Industry Credibility and Expertise in the Awareness Stage. As buyers move into the consideration phase, they are looking for more than just product information. Assembling the right information in the appropriate format in the context of the sales cycle, allows marketers to leverage it in ways that were never possible.
  • INFER  |  MONDAY, MAY 16, 2016
    [Industry, Information] The Risks of Blending Customer Signals from Disparate Sources
    Originally Posted on Data Informed. For example, you might look at the lead’s company size, geographic location, industry, and job title to determine whether the lead is a fit for your product. One of the more perilous steps in building a data model is determining the right signals to include. The Importance of Time. He has a Ph.D.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 23, 2016
    [Industry, Information] How B2B Marketers Can Connect Offline and Online Marketing
    With access to as little information as just customer names, you can simply search for their audience on Twitter and find their handles. Also, by monitoring what content your audience is sharing, you will be able to tell what kind of information they are most interested in. Social Media Advertising. Online Publicity. Direct Outreach.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Industry, Information] 16 Questions to Ask Before Beginning a Brand Redesign Project
    Asking your client for some examples of other brands they admire (either in their industry or outside it) can help your team start building a more informed vision, and also forces your client to seriously consider what kind of brand they want to be. What does the industry look like? Did you ever play the telephone game as a kid?
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Industry, Information] Best LinkedIn Guides, Tips and Tactics of 2010
    And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. industry news, important announcements) and providing thoughtful, helpful answers to questions in your area of subject matter expertise.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 26, 2015
    [Industry, Information] No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016
    In this post, we’ll explore the odd phenomenon of “influence,” and how your customers, industry experts, and employees are the key to your content amplification success next year. The challenge is in identifying who within an industry is actually influential and who just has a lot of spammy Twitter followers.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 2, 2011
    [Industry, Information] Is Your Business Making Any of These 5 Common Twitter Mistakes?
    As Twitter grows to encompass almost 200 million users and businesses display almost as many Twitter icons as Facebook icons on their websites, you’d think that companies are starting to figure out how to better utilize Twitter to inform and truly engage with the public.  What information and communication do they want to hear? 
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Industry, Information] 8 Lead Generation Ideas for Startups
    Leverage online communities that hand out on social media platforms, not only will they help spread the good word, you can utilize them to gain valuable insights into your target market and the industry in general. You’re going to need to use forms if you want to capture your visitors’ contact information. Get your CTAs right.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Industry, Information] Marketing Automation Tips for Manufacturers
    Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution. Identify pieces of content that will require contact information be submitted in order to access. This keeps forms short while you continuously gather additional information. link]. Make a list.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 1, 2015
    [Industry, Information] 5 Mistakes Every B2B Company Is Making On Facebook
    Your posts need to be engaging while providing industry-related information to your customers. By showing them that you know your industry and will provide them with up-to-date information, you’re illustrating your company’s professionalism as well as its superior customer relations. Not using the Custom Audience feature.
  • RADIUS  |  FRIDAY, OCTOBER 28, 2016
    [Industry, Information] How To Elevate B2B Data Accuracy With Customer Network Effects
    B2B data is usually siloed and fragmented across marketing stacks, and marketers lack a single source where they can get the latest, most accurate information about the businesses they’re targeting. Although not all of signals make the cut, as the Business Graph only surfaces the information which it has a high degree of confidence in.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Industry, Information] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    We blog to gain authority in our industry. Some are from one persona, others are from different industries, and still others are from different locations. Segmenting your contacts based on similar characteristics will ensure you get more accurate information. In life, many people believe that more = better. Yep, that''s better.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Industry, Information] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
    Our industry is enterprise gamification, which is exceptionally noisy in terms of marketing fluff. This was a huge lesson for me about the value of authenticity. 5) Read about your industry. It pays off to read good books and articles both about your industry and about business, management, and human behavior. Or is it?
  • HINGE MARKETING  |  FRIDAY, OCTOBER 23, 2015
    [Industry, Information] How Buyer Personas Should Be Incorporated into Your B2B Marketing Strategy
    They should be built on information gathered about—and from—real customers. And because they’re based on very real people and firms, buyer personas help inform product development and marketing decisions in a very real way. If you work with different industries, specializations, etc., Consider buyer personas.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 8, 2016
    [Industry, Information] Why You Should Rethink the Purpose of Your Marketing Analytics
    It’s an all-too-common story: a new CEO, whether a young entrepreneur or an industry veteran setting out on his/her own, gathers a ragtag group of specialists around a catchy product and admirable vision. If there is a marketing hell, and if there is a road that leads to it, that road is paved with the best intentions of startups.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 19, 2014
    [Industry, Information] AGILE Selling
    In today’s sales world products/services are changing rapidly or as salespeople who may change companies or even industries, learning quickly and increasing your level of professionalism is essential, Agile Selling provides the salesperson and sales manager the guides lines and sales best practices to achieve success. AGILE Selling. Books
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Industry, Information] A plan to earn your way into the hearts of Internet influencers
    Offer an unusual experience (huge opportunity in the travel and hospitality industry). It’s insulting really — influencers have tons of information out there, yet a brand can’t be bothered with doing their research on who the person is before sending these requests? By Mila Aroujo, {grow} Community Member.
  • BIZNOLOGY  |  MONDAY, JUNE 13, 2016
    [Industry, Information] Credible or not? 5 questions to evaluate research sources
    There’s a lot of great information out on the internet, but there’s a lot of junk too. If it’s reported by the BBC or The Wall Street Journal , I’m comfortable citing it because I know the information has been thoroughly vetted. If it’s an industry perspective, I want to see the data corroborated in the top trade media. The U.S.
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