SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 19, 2010
[Industry, Information] Relevance and Content Key in Search Engine marketing
How people search for and find information has changed entirely. All the stages in the pre-sales information gathering and buying journey that people go through, increasingly happen online and via sources that are often invisible to marketers and businesses. And that has a fundamental impact on marketing and communication. Period.
HUBSPOT | MONDAY, SEPTEMBER 15, 2014
[Industry, Information] 6 Essential Social Media Lessons From Top Executives
Even though there is an overall lack of c-suite social media participation across industries, there are numerous execs who just plain get it. The more information you offer up about your professional background and who you are as an individual, the stronger your credentials will be, and the more trustworthy you’ll come across.
THE FORWARD OBSERVER | MONDAY, NOVEMBER 17, 2014
[Industry, Information] The 3 Most Important Content Marketing Questions CEOs Should Ask
Popular industry news. Can that inform future content creation? As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. Let’s say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years. Once a week?
B2B MARKETING TRACTION | TUESDAY, SEPTEMBER 18, 2012
[Industry, Information] What Does Your Marketing Say about Your Company?
Give them information they don’t have? Provide tips and help about their industry, their work? Marketing says a lot about a company. But, it’s not just what you say, it’s also what you do that tells your story. But today there’s more to the story. Does your marketing add value? Or, is it all about you? Video?
B2B MARKETING TRACTION | THURSDAY, MAY 24, 2012
[Industry, Information] How to Get More Creative with your B2B Marketing
Written by Jonah Lehrer, Contributing Editor at Wired, the book has some very interesting information for marketers. This was interesting to me, because as an outsource marketing professional, I see many ads that call for a person with marketing experience in the industry of the hiring organization.
CONNECT THE DOCS | SATURDAY, APRIL 30, 2011
[Industry, Information] How to Craft White Papers that Generate Quality Business Leads?
In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions. eBook: “Crafting White Paper 2.0:
WRITTENT | WEDNESDAY, FEBRUARY 11, 2015
[Industry, Information] 7 Ways to Spot Amazing Freelance Writers
However, consider that he or she may be new to the industry and might not have had time to build up a quality portfolio. 3. People love to share content that is interesting, informative, funny, and useful, or even controversial. Image source. There are ways around this, though, that can save you time and money. Top companies hire them.
DIGITAL VOICES | FRIDAY, APRIL 18, 2014
[Industry, Information] This Week in Digital Strategy 4.18.14
Take a look at the great articles that will provide valuable information for optimizing your content strategy. Many industry experts consider video to be marketing's new frontier, be it through YouTube or short stories on Instagram, Vine and Snapchat. Happy Friday, everyone! We are in the middle of a massive shift.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 31, 2010
[Industry, Information] 3 Basic Social Media Tips For All Local Home Improvement Contractors
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services 3 Basic Social Media Tips For All Local Home Improvement Contractors Today we have a guest post by Marc D. Some use it to research information. Not bad for a $125 total investment.
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 25, 2010
[Industry, Information] Social Media: It's Better to Give Than to Receive
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Social Media: It’s Better to Give Than to Receive We’ve all heard of this saying and most people at least try to follow that advice. What are you doing? take my survey [link].
PAUL GILLIN | TUESDAY, JUNE 18, 2013
[Industry, Information] What Social Media Marketers Should and Shouldn’t Do
Indium uses the blogs to provide those solutions and also to capture contact information for sales purposes. CME Group works in a highly regulated industry, but that has not dampened its enthusiasm for experimentation with these new media. The other 90% is informational and advisory. thought I’d share my responses here. These
B2B MARKETING TRACTION | THURSDAY, FEBRUARY 19, 2015
[Industry, Information] 6 Ways to Get Strategic for Twitter Chat Success
She does her own marketing, and recently mentioned that students from a class she teaches keep reaching out to network with her, and she thought a Twitter chat might be a good way to connect and share information. Is your industry mature or is it something new? My niece is a music therapist and the founder of Maine Music & Health.
FEARLESS COMPETITOR | MONDAY, JULY 11, 2011
[Industry, Information] Expert Advice for B2B Marketing: 5 Tips from Thought Leaders
In this terrible economy, business leaders need simple, actionable information to improve revenue results. B2B marketers should ensure they can easily be found by prospective customers through a comprehensive program of website optimization and cultivating an online presence via: Industry Blogs. This post shares that. Paid Search.
MODERN B2B MARKETING | MONDAY, NOVEMBER 19, 2012
[Industry, Information] The CMO Guide to Building a Data-Driven Marketing Team
Someone with analytical skills will be able to absorb, visualize and articulate large amounts of data and complex concepts, and make decisions to solve existing problems that make sense based on the available information. Act on information instead of gut. But how do you do it? Hire the Right Kind of People. Business judgment.
THE FORWARD OBSERVER | TUESDAY, NOVEMBER 26, 2013
[Industry, Information] 9 Ways To Get More Prospects To Discover Your B2B Blog
One reason for this is that effective B2B blogs tend to have informational/educational content focused on solving prospects’ problems (rather than bragging about the company). Content like that tends to quickly rise to the top of the blogosphere because of the demand for information about the new topic. Everything revolves around it.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 25, 2014
[Industry, Information] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. But LinkedIn doesn''t need that data: it already has vastly better information in its own files. Both illustrate the continuing evolution of marketing technology towards a data-centric world.
MARKETING ACTION | FRIDAY, JANUARY 9, 2015
[Industry, Information] 17 Smart Ways B2B Marketers Can Use Pinterest
If you haven’t made any infographics yet, assemble a dozen of the best infographics about your industry and post them as a board. Provide tips on how to use your product, expert advice for getting started with your offerings, or industry information that shows people what to expect from your service. In other words: Be flexible.
VOLACCI | THURSDAY, AUGUST 15, 2013
[Industry, Information] 3 Types of Big Data for Driving Marketing Strategy
Social networks host a wealth of information about consumers, followers, thought leaders and competitors. With Google+ Communities see what other marketers, industry experts or even consumers are talking about and find questions that need answering (and then provide those answers!). But what should marketers really be focusing on?
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, FEBRUARY 25, 2014
[Industry, Information] Why Half-Baked Ideas Are Perfect Sales Conversation Starters
If you target specific industries, you’ll find virtually every organization in that market segment is concerned with emerging trends that could shape their future. This is high value information. said, "Be an idea person. Today’s crazy-busy prospects love it when you bring them ideas on how to improve their business.". It always does.
BLOG MY CALLS | WEDNESDAY, FEBRUARY 5, 2014
[Industry, Information] 11 Things You NEED to Know About Call Tracking
It''s a big industry. They use various numbers on various platforms to gather critical call analytics data. 4) It is nearly a $1B industry. It''s fun, informative, very useful, and incredibly addicting. 9) Most call tracking companies are pretty similar. This is the dirty secret in the industry. Call tracking is not new.
MI6 MARKETING AGENCY | FRIDAY, MARCH 11, 2011
[Industry, Information] Linkedin for B2B Marketing
But, it can be hard sorting through the tweets to find that shiny gold nugget of information. Toiling a bit on the others. I use LI mostly as a contact repository + participating in industry groups. Just use the basics on LinkedIn and have stopped autoconnect to Twitter- Too much information (TMI) for my network. Resume 2.0,
HUBSPOT | TUESDAY, NOVEMBER 2, 2010
[Industry, Information] 10 Steps to More Scientific Social Media Marketing
Having influential people in your audience is important, and especially in less technical industries, those members of your market who are on social media first, are the most influential. 4. Don’t let information voids form around your brand. Learn What Drives People to Share Information and Opinions Online.
TRADESMEN INSIGHTS | TUESDAY, DECEMBER 13, 2011
[Industry, Information] Podcast: Why Online Training Gives You the Edge
Here are a few highlights: Training – It’s not on fire (easy to push out) – but in our customers’ experience – it’s one of the most significant things you can do for the bottom line. We have customers telling us certified people are outpacing their industry averages by 16-24% YOY. Everyone is looking for ROI. . Enjoy.
B2B IDEAS @ WORK | FRIDAY, JULY 16, 2010
[Industry, Information] The LinkedIn Company Profile: Is your B2B in the top 1%?
Your Industry. Clients industry. Of course, you will want to make sure that all the other information fields are filled out, including your webaite and blog link. GUEST POST by Viveka von Rosen, LinkedIn Expert. But what about your company ? Many business owners don’t even have a Company Profile on LinkedIn. Products.
MARKETING ACTION | TUESDAY, APRIL 28, 2015
[Industry, Information] Why Word of Mouth Should Be a B2B Marketer’s Top Priority
Experiment with which language works best to encourage people to reveal this information. Leverage social media to encourage your followers, customers and clients to share your information and your content. Reach out to influencers in your industry. Word of mouth is the original marketing channel. But you have to ask first.
HUBSPOT | THURSDAY, JULY 17, 2014
[Industry, Information] 35 Tech Terms Translated Into Plain English
For a few of these, we drew on these 60 marketing acronyms every industry pro should know.). APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. HubSpot has APIs that developers use to get information from our software into theirs.
HINGE MARKETING | MONDAY, JANUARY 19, 2015
[Industry, Information] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
Many baby boomer partners joined their firms before marketing was even allowed in professional services industries such as accounting and legal. The last decade has seen particularly large strides in our scientific understanding of brain function, learning, information processing, and decision making, especially as they relate to marketing.
HUBSPOT | MONDAY, JULY 23, 2012
[Industry, Information] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
People use LinkedIn to learn more about their industry and keep in touch with professional connections. Think of Facebook as your best friend, dressed-down and ready to party at a rock concert, while LinkedIn is your potential future business partner, suited up and ready to learn about industry success at a business expo. Don't fret!
THE POINT | WEDNESDAY, MARCH 9, 2011
[Industry, Information] Help Your Favorite Local Businesses Get Found on Google
According to various industry statistics, a large percentage of consumer search activity is related to location. What you may also have noticed is that the business listings that comprise those search results vary widely in depth and amount of information provided. At no cost to them. Think of that page as your Google business listing.
LOOPFUSE | FRIDAY, OCTOBER 15, 2010
[Industry, Information] Lead Scoring: Deliver Pre-Qualified Leads to Sales « Loopfuse.
Or is it simply companies based in a specific industry or geography are the hot leads. OneView allows you to set scores based on the following criteria: pageviews, email opens, email click thrus or prospect information. Additionally, I provide several different links to valuable information for my prospects through email marketing.
CMO ESSENTIALS | MONDAY, MARCH 30, 2015
[Industry, Information] What Life in Modern Marketing Looks Like: 13 Personal Stories
Marketing has taken a turn towards being “restless,” meaning that the industry is always changing, and we can’t be complacent or satisfied with past accomplishments. turn to Twitter for information. follow hundreds of industry experts on digital marketing and am constantly reading articles and breaking news. er, borrowed ?
WINDMILL NETWORKING | MONDAY, FEBRUARY 27, 2012
[Industry, Information] Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages
Rather, the ability for ‘fans’ to ‘like’ a page and then engage with it is what has allowed for the viral spread of information to flow through networks of Facebook friends. good way to start is to compare the Company Page with the most famous corporate presence in social media: The Facebook Fan Page. LinkedIn
HUBSPOT | TUESDAY, JULY 10, 2012
[Industry, Information] 16 Ways to Simplify Your Prospects' Decision-Making Process
Any transaction should be an equal (or better) exchange between you and your prospect; for example, they give you their email address in exchange for a free ebook. 6) Don't Hide Your Pricing Information. Any time I come across a website with no pricing information, I start to think that something is fishy. Do you want them to call you?
SYNECORE | TUESDAY, FEBRUARY 17, 2015
[Industry, Information] Six IDC Technology Predictions for 2015
There’s no way to keep up or truly predict the future of the tech industry. The International Data Corporation, also known as IDC, is an American market research analysis and advisory firm that specializes in information technology, telecommunications, and consumer technology. Yet, some try to do just that. trillion. billion.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 21, 2010
[Industry, Information] CMO Council: CMOs and CIOs Are Not Aligned
Incidentally, both groups cited online research much more often than industry analysts, peer groups or formal needs assessments and RFPs. This reinforces the common notion that online information is increasingly more important for marketing system buyers. Both sides need to work harder to close an increasingly-unacceptable gap.
HUBSPOT | TUESDAY, FEBRUARY 15, 2011
[Industry, Information] Facebook Pages Offically Killing FBML In Favor of iFrames
While you may not be the person that actually does the code for your cusotmer Facebook tabs and applications, that doesn't mean you shouldn't be informed about the new advantages that iframes bring to Facebook Pages. Find out from industry experts and marketers! Last week Facebook, made some big changes to its Pages platform.
THE FORWARD OBSERVER | WEDNESDAY, JULY 17, 2013
[Industry, Information] B2B Marketers: How To Avoid Scaring Away Website Visitors
While it varies by industry, most websites have 30 to 60 percent bounce rates. Navigation – Numerous studies have shown that the most important aspect of a website’s design is the ease in finding information. bounce rate is the percentage of visitors to your website who leave without navigating to any other pages. Test-fire them all.
IT'S ALL ABOUT REVENUE | SUNDAY, MAY 22, 2011
[Industry, Information] Robert Egger On Why Nonprofits Need To Re-Think Marketing
Egger is the author of Begging for Change: The Dollars and Sense of Making Nonprofits Responsive, Efficient, and Rewarding for All and a frequent speaker on the nonprofit industry. How do you think your colleagues in the industry and the world at large receive your ideas on nonprofit management? by Jesse Noyes | Tweet this. love it.
B2B MEMES | FRIDAY, MARCH 11, 2011
[Industry, Information] Social Media and Ethics: An Interview with B2B Editor Maureen Alley
My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet. I don’t want people who are our fans and follow us to see the same content and decide to only follow/friend one of the media. Maureen Alley: Never tweet what you wouldn't say in person. It’s very fluid.
B2B MARKETING BLOG | MONDAY, JUNE 8, 2009
[Industry, Information] Creating an Online Newsroom
But, nearly 40% of journalists say it’s difficult to locate the information they need on corporate Web sites, according to a recent survey by The Bulldog Reporter. It is exceedingly important to provide appropriate, easy-to-find information for journalists, customers, prospects and investors. Corporate information (About us.
IT'S ALL ABOUT REVENUE | FRIDAY, DECEMBER 5, 2014
[Industry, Information] 5 Ways to Create More Content Today
Recently, Marcus and I joined up to do a webinar to walk through 10 ways you can create more content today to be the most helpful and effective teacher in your industry. You’ll be well on your way to providing valuable information to your prospects and further enhancing the experience of your customers. 5. We want what we want.
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 17, 2015
[Industry, Information] 20 Truths I’ve Learned as a Content Marketer
Offering up fresh, reliable and useful information will further the level of trust that leads or site visitors have for the brand. As noted in a previous blog post , we ask our clients a series of questions to better understand the audience, including, “What are your organization’s primary industry targets?” Source ). Source ). Sales.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 15, 2013
[Industry, Information] How To Extend B2B Marketing With Better Social Media Measurement Tools
From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.) The recommendation for implementing authorship has industry wide support and almost all SEO practitioners would agree that Google Authorship will play an important role in Google SEO moving forward. Facebook.
WEBBIQUITY | MONDAY, JUNE 6, 2011
[Industry, Information] The 2011 #Nifty50 Top Twitter Men Reprise
Consults major corporations on social media strategies, reputation management strategies, risk management strategies, and social media growth and scalability in manufacturing, healthcare, IT service, technology, publishing, and CPG industry segments. He’s an active thought leader in the search marketing industry. Adam L.
3D2B | THURSDAY, JANUARY 9, 2014
[Industry, Information] New Year’s Resolutions That Help With B2B Appointment Setting
When you know your products, services and industry inside out, you can converse fluently with prospects. Since you want to build on your knowledge of the prospect each and every time you reach out to them, you need to capture that information in robust systems. Will Be an Expert. Will Be Consultative. Will Respect the Gatekeeper.
FEARLESS COMPETITOR | MONDAY, JULY 25, 2011
[Industry, Information] Get your free sample of Personal Branding Magazine!
Whether you’re famous or just starting out, this issue will give you the tools and advice you need to create brand leverage in your industry. For more information, please visit: Free sample URL: [link]. Find New Customers congratulates a good friend, Dan Schwabel, who published a new edition of Personal Branding Magazine.
VERTICAL RESPONSE | THURSDAY, FEBRUARY 5, 2015
[Industry, Information] You’re Invited: 6 Components to a Successful Event Email
Remember, a good subject line tells the reader what to expect, offers interesting information and has a sense of urgency that propels the reader to act. Will they get to network with 500 people in their industry? Be sure to include all of the necessary information in your email. Events and emails go hand in hand. Subject line.
HUBSPOT | THURSDAY, JUNE 26, 2014
[Industry, Information] 8 Rookie Facebook Mistakes No One Should Still Be Making
The brands that are dominating their industries have not only recognized this shift in consumer behavior, but they have in turn begun to adopt a more succinct approach to content creation. Believe it or not, nuggets of information can pique your audience''s interest more effectively than long-winded explanations. Start Doing It Right.
TOMORROW PEOPLE | MONDAY, OCTOBER 10, 2011
[Industry, Information] Zoober - Inbound Marketing Methodology to Outflank Your Competition
Are you aware of the conversations people are having about you, your competitors or your industry? The best way to access all this invaluable market information is to listen. Groups and communities : Industry websites for your target audiences will usually also have a Twitter and LinkedIn profile. Listening. Online research.
HUBSPOT | MONDAY, JULY 15, 2013
[Industry, Information] S%*t PR People Do That Journalists Hate [SlideShare]
We heard loud and clear that a quick "I saw that you wrote about X company, want to write about Y company in their industry tomorrow?" Leave the phone calls for reporters you know well or requested follow-ups for information -- cold calling is highly unlovable. 3) Don''t act desperate. never works. It''s not just for Boy Scouts.
FEARLESS COMPETITOR | MONDAY, MARCH 2, 2015
[Industry, Information] The Business Marketing Association is coming to Tampa Bay
Here’s some information for you on this great organization: Join the Business Marketing Association (BMA). Access to industry-leading conferences, speakers, and events. The Business Marketing Association of Tampa Bay was started by Jeffrey L. Ogden of Find New Customers , the most Likeable company in BtoB marketing.
HUBSPOT | WEDNESDAY, FEBRUARY 26, 2014
[Industry, Information] HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey
Last month, David Raab, an expert in the marketing automation field, estimated that the industry will grow roughly 50% in the upcoming year alone. Where can you turn for accurate information on what to buy and what questions to ask? How do you know if a solution is right for you? Who do you need to involve in the decision and why?
MARKETING ACTION | WEDNESDAY, FEBRUARY 13, 2013
[Industry, Information] 10 Simple Steps to Get Started with Content Marketing
What gaps in information are they lacking that your content can fill? This premium content should be gated behind a form on your website or landing page and require some very basic prospect information in exchange for the whitepaper, ebook, guide or other content. All Have a long-term mindset . Develop a quarterly content road map .
WRITTENT | MONDAY, NOVEMBER 10, 2014
[Industry, Information] 5 Myths About Copywriters You Believe
Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. I’m here to inform you that not everything you saw on Mad Men rings true. Content marketing is now a $118 billion industry , and it’s growing each year. Copywriters are seriously misunderstood.
WINDMILL NETWORKING | WEDNESDAY, MARCH 2, 2011
[Industry, Information] Is Your Business Making Any of These 5 Common Twitter Mistakes?
As Twitter grows to encompass almost 200 million users and businesses display almost as many Twitter icons as Facebook icons on their websites, you’d think that companies are starting to figure out how to better utilize Twitter to inform and truly engage with the public. What information and communication do they want to hear?
INSIGHTIQ BLOG | TUESDAY, AUGUST 16, 2011
[Industry, Information] Direct Mail Darwinism: Surviving in the Digital Age
While industries like automotive can adopt Just-In-Time (JIT) standards, direct mail marketing must keep a readily available supply on hand (printing on-demand can often be more costly than the creation of bulk quantities). A number of today’s industry leaders track their print inventory in inefficient spreadsheets, if they even track them at all.
B2B MARKETING INSIDER | MONDAY, MARCH 9, 2015
[Industry, Information] CMO Disruption: Marketing Is More Than Just Promotion!!!
He didn’t want to use the term “disruption,” but I think that is exactly what we’re facing in the marketing industry. Whether it’s a dilemma or really disruption for the CMO, across the industry, I think we can all agree that marketing is changing. We have information, we have expertise. Right?
HUBSPOT | THURSDAY, OCTOBER 24, 2013
[Industry, Information] How to Write a Press Release [Free Template]
People now have control over where, when, and how they consume information and, as a result, it''s becoming harder for traditional PR teams to do their jobs. You''ve got your announcement in mind, and now it''s time to get it down in words to share with your community, industry, and followers. Sometimes, old-school is a good thing.
WRITTENT | WEDNESDAY, NOVEMBER 19, 2014
[Industry, Information] 22 Must Know SEO Writing Tips for Higher Rankings
Despite all the speculation in the industry, SEO is not dead , and it can still help you rank in SERPs when creating content. Linking to relevant content on high-ranking sites in your industry improves user experience, which is why it is an SEO best practice. Image source. SEO writing tips in 2014? The answer is yes. Plan ahead.
THE FORWARD OBSERVER | MONDAY, MAY 5, 2014
[Industry, Information] 5 Ways to Improve the Quality of Your B2B Leads
Explicit data is information the prospect provides such as title, industry, company, etc. By reporting in a closed loop, marketing is able to send more information to sales (such as additional lead intelligence), and sales is able to provide feedback and sales activity reports to marketing. You might have weak leads.
FATHOM | THURSDAY, MAY 14, 2015
[Industry, Information] Google AdWords Releases “Advanced Reporting” in Select Accounts
and corresponding performance metrics, targeting, conversions, competitive metrics, and attribution/search funnels information in the left navigation. Filtering specific campaigns or targeting types allows you to hone in on specific information you want to analyze and exclude those that do not matter to you. campaign, ad group, etc.)
BIZNOLOGY | MONDAY, FEBRUARY 27, 2012
[Industry, Information] SEO is Only One Part of an Integrated Marketing Strategy
When people are looking for information and researching products and services, they turn to the Internet. Every industry is competitive in the search engines, meaning that you will be surrounded by competitors that offer something very similar. People are constantly using the Internet. SEO is a long-term strategy.
KOMARKETING ASSOCIATES | MONDAY, APRIL 30, 2012
[Industry, Information] Defining Link Metrics that Impact SEO Link Building Development
Quantcast Metrics (Traffic, Rank, Demographic Information). Social media profile information. Examples could be sponsorship, charitable donations, organizational memberships, or even direct sales/advertising opportunities in industry-specific sites. Link-Specific Metrics. SEO-Specific Metrics. Site Popularity-Specific Metrics.
HUBSPOT | THURSDAY, JANUARY 23, 2014
[Industry, Information] The "Three A's" of Nonprofit Social Media Engagement
1/3 of posts should be about your industry, with content from an outside source. Not only are you showing your appreciation, but you’re increasing the chances that they will share and retweet information about your org. 1/3 of your posts should be personal interactions. The more specific you can be in an appeal, the better.
HUBSPOT | TUESDAY, MAY 1, 2012
[Industry, Information] Analyze Twitter Data for Any Search Term [Free Tool]
To give you a sampling of the different use-cases and information you can pull out of this flexible tool, I ran a few interesting reports and highlighted what I thought was the most useful information from each. Find Industry Influencers. Over the past few weeks, I've been working -- mostly in secret -- on a sweet new free tool.
HUBSPOT | WEDNESDAY, JUNE 4, 2014
[Industry, Information] A Go-To Guide to Screwing Up Your Landing Pages
If your landing page is wordy, lacking any images or colors, or jam-packed with way too much information, visitors won''t know where to focus their attention and may end up clicking away. On the right landing page, they could make an impact on conversion rate -- and it''s an easy way to boil down a lot of information into a small space.
B2B IDEAS @ WORK | TUESDAY, JANUARY 31, 2012
[Industry, Information] The Opportunity Social Media Offers Manufacturers
The manufacturing industry has been somewhat slow to accept social media as a marketing tool. They’re also a great avenue for sharing company information and providing industry knowledge. LinkedIn can also be a great place to demonstrate industry expertise by participating in relevant community discussions.
MARKETING ACTION | THURSDAY, MAY 15, 2014
[Industry, Information] Bootstrap Buyer Persona Building in 4 Steps
Information such as background, daily activities, challenges (what keeps them up at night?), etc. Assuming your workshop team is made up of a sub-set of marketing and sales personnel, you can then leverage the rest of the team to further enhance the detail and information in the matrix. Use that information to further build the matrix.
MODERN B2B MARKETING | MONDAY, JUNE 16, 2014
[Industry, Information] 4 Simple Ways to Make Automated Emails Feel Personal…AND On-Brand
That means that every single message counts – especially until you’ve “stuck.” If your communications are not consistent with your products and company values, or are insensitive to information you’ve already collected, you may lose some of your highest quality leads. Sender Personalisation and Brand Ambassadors. Your response rate!
VERTICAL RESPONSE | MONDAY, NOVEMBER 24, 2014
[Industry, Information] 4 Emails Your Service-Based Business Should Send
Industry news and trends. For example, an insurance agency could include information about changing state policies. Educational information. We’re here to help our service-based clients with a little email inspiration. To get your creative juices flowing, include these four emails in your marketing efforts. Contests.
INSIGHTIQ BLOG | THURSDAY, JUNE 16, 2011
[Industry, Information] How the internet radio audience is changing, well, everything.
This registration information, coupled with content affinity and consumption patterns opens up a great opportunity for marketers to target this audience with increased precision and relevance. think this sounds like a great testing ground for marketers while the industry solves some of its scale issues. What What do you think?
SAZBEAN | FRIDAY, JANUARY 21, 2011
[Industry, Information] The “ME” in Social Media is not about You
By using searches on various social networks and search engines, you can listen in on conversations that are happening about your brand, products and industry. While social media may give power into the hands of individuals so everyone is a publisher, businesses often forget that social media is not about them. image by Velvet Von Grimm ).
MODERN B2B MARKETING | TUESDAY, OCTOBER 8, 2013
[Industry, Information] Good Sales Teams Close Deals, Great Sales Teams Earn Trust
This is true with our product, marketing automation software , but it applies to any industry. Come to the conversation with your background information in place, and then ask for more. There are many important best practices in sales , but the formula for winning is simple: you earn trust. That said, it’s not easy. won’t cut it.
TRADESMEN INSIGHTS | TUESDAY, APRIL 10, 2012
[Industry, Information] What Are You Using to Help Identify Topics for Writing Your Blog?
You can be sure you are on the same page as your audience, reading what they are reading, discovering their trade publications, information and research from their associations, etc. You can also glean important information from sources that are not specifically relevant to your audience. Creating content is difficult.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 1, 2010
[Industry, Information] Hard Data to Justify Your Marketing Automation Investment
client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch.
HUBSPOT | WEDNESDAY, APRIL 16, 2014
[Industry, Information] The Triggered Emails You Need to Make Your Marketing Automation Work
The marketer sits down and defines what information the prospect will consume next, what actions the prospect will take next, and the path the prospect will take from becoming a lead to becoming a customer. If it''s a follow-up to registering for a webinar, include the webinar information, including the time and date and how to log in.
SALES LEAD DYNAMICS | WEDNESDAY, AUGUST 25, 2010
[Industry, Information] Blogging: Get Your Feet Wet First
Your posts must provide useful, substantive information to your readers. LinkedIn offers a very wide range of industry and affinity Groups/ blogs. I like blogging. It’s fun, and my blog has generated new business, useful connections, and speaking engagements for me. But it’s not for everyone. The Downside of Blogging. But it’s not.
HINGE MARKETING | MONDAY, JULY 14, 2014
[Industry, Information] Is It Time to Upgrade Your Blog?
Industry-specific content. Various professional services sectors—accounting, technology, management consulting, and A/E/C—will find content specifically geared toward their industries, meeting a growing demand for more focused content. The answer might not be immediately obvious. Ask yourself three key questions: 1.
LEAD VIEWS | TUESDAY, JULY 27, 2010
[Industry, Information] Is offering Free Trial ‘Green’?
When we talk of popular and effective ‘Call to Actions’, free trials have always, managed to make the list, in both the B2C and B2B industries. Does it make sense to provide more Information around ‘Free Trial’ tabs? Placement effectiveness of ‘Free Trial’ call to action? If yes, then nothing can beat a free trial option.
LEAD VIEWS | FRIDAY, JULY 16, 2010
[Industry, Information] Blog to Generate Leads
Blogs help with Public Relations and SEO; Blogs are great when it comes to building thought leadership or as medium to inform your prospects about your offerings. If you function in a niche space it could be about educating your readers about your industry and the value it brings to its customers. Name your blog. Have a Blog Strategy.
HUBSPOT | THURSDAY, SEPTEMBER 13, 2012
[Industry, Information] 21 Tips for Pulling Off a Spectacular Live Event
If you're in the corporate events industry, you've got a tough job on your hands. There are thousands of events every year, and they're all competing for one goal: to be the most talked about event in their industry. No matter how much information you provide, attendees will always have questions. Events are long. Not so fast.
BIZNOLOGY | MONDAY, SEPTEMBER 15, 2014
[Industry, Information] Calls to action in content marketing
That action can be anything from downloading a white paper or report, to signing up for your email newsletter, to requesting a product demo, to picking up the phone and calling for more information. If they don’t yet know enough about you (or even your industry as a whole) they may not need that in-depth comparison you’re offering.
HUBSPOT | THURSDAY, SEPTEMBER 1, 2011
[Industry, Information] 6 Ways to Use LinkedIn for Lead Generation
It’s a section where people can ask industry-specific questions and get advice. You are, because you’re an industry insider with a lot of helpful knowledge, right? Answering questions related to your industry on a regular basis can help you establish yourself as a thought leader. Bingo, you’re in. 5.
MARKETING INTERACTIONS | MONDAY, NOVEMBER 29, 2010
[Industry, Information] The Left Brain Model for B2B Demand Gen
Although they may know they need it, it appears that many haven't wrapped their arms around how to use it effectively given the change in how buyers buy, and the need to use content to address their preferences and informational needs during the purchasing process. This includes marketing content, lead scoring and lead nurturing and more.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, JANUARY 25, 2012
[Industry, Information] Winning the Complex Sale
Budget pressures facing business buyers, the greater availability of information via the internet, buying committees and all sorts of other roadblocks and tangles have managed to fit their way into the path between Sales and the sale. Its reps ran into the problem described above, and had trouble making complex sales.
HUBSPOT | MONDAY, FEBRUARY 9, 2015
[Industry, Information] How to Research Blog Topics: A Step-by-Step Process
To be a credible industry expert, you need facts, stats, figures, and examples at your disposal -- all external validation that shows you know your stuff. When creating your note taking system, some information you''ll want to consider capturing includes: The link to the content. Let''s dive right in. The title of the content.
HUBSPOT | TUESDAY, AUGUST 5, 2014
[Industry, Information] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
thought investment banking would be harder and I had been fascinated with Wall Street (I started an IRA when I turned 18 and traded stocks in college), so I took a job in the San Francisco office doing investment banking, focused on the technology industry. love the marketing industry. Below are some of our favorite stories. Josh Gunn.
WEBBIQUITY | MONDAY, MARCH 11, 2013
[Industry, Information] 25 of the Best Web Presence Optimization Guides of 2012
sources of information to make a decision. While this is true for the universe of all search results, for commercial searches (that is, those searches where a user is looking for information about a product or service in support of a buying decision), clicks on paid results are significantly higher. ” Which is WPO. Get Excited.
HUBSPOT | MONDAY, JANUARY 2, 2012
[Industry, Information] 8 Reasons You'll Get Buried Alive Without Quality Content
We asked some industry influencers how they thought companies will get found online in 2012. This means that not only will questions be answered faster, but also that the answers will come from Google itself as it pulls the information from sites. And if it's great quality, they'll know who to go to for more information. hours.
VIEWPOINT | FRIDAY, APRIL 26, 2013
[Industry, Information] Good Reads for B2B Marketing - Staple Yourself to a Lead
Online content in the sales and marketing industries is dynamic and constantly changing. He shares eight steps to build a content hub that centers on providing useful information to your buyers. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via Marketo.
INBLURBS | WEDNESDAY, MARCH 13, 2013
[Industry, Information] How to Effectively Launch Your Business or Product in a Foreign Market
The more research you can do into the habits and mindset of consumers in a particular country, the better informed you will be. In the past twelve months, they have translated over 60 million words for businesses in every industry sector, including the likes of MTV, World Bank and American Express. Look Before You Leap.
GREAT B2B MARKETING | TUESDAY, NOVEMBER 29, 2011
[Industry, Information] Should You Say YES or NO to Social Media?
There are still a few industries where social media is not utilized as an information gathering or networking tool. But do keep in mind that the list of non participating industries is getting smaller since most young workers come into the workforce somewhat social media savvy. What do you advise?”.
WEBBIQUITY | TUESDAY, MAY 3, 2011
[Industry, Information] The Nifty 50 Top Women of Twitter for 2011
She’s an informative and prolific Twitterer, and active in Twin Cities social media. She is an opinion leader on social media, and has been invited to speak at industry conferences and quoted in publications. Wendy is a blogger and digital marketer focused on the pharmaceutical industry. What is it? Jennifer Aaker. aaker. Ambal.
CMO ESSENTIALS | FRIDAY, JANUARY 30, 2015
[Industry, Information] The Super Bowl of Global Online Marketing [Infographic]
For more information on audience-oriented content best practices ,download Aberdeen’s free report, 5 Habits of Highly Effective Content Marketers. Marketers love the Super Bowl for reasons that extend beyond the game. After all, it isn’t just football teams that compete on Super Bowl Sunday. Why is the NBA’s website so successful?
ENGAGE | FRIDAY, APRIL 15, 2011
[Industry, Information] 3 Simple Social Media Lessons from the Bronx Zoo Cobra
The backstory : On March 26, 2011, the Bronx Zoo informed the public that their reptile house was closed after a venomous adolescent Egyptian cobra was discovered missing from its off-exhibit enclosure on March 25. T here’s a reason the phrase “corporate stiff” exists. And on our Twitter accounts it shows. But where to learn from?
PR MEETS MARKETING | MONDAY, NOVEMBER 5, 2007
[Industry, Information] Sales Lead Generation Cycle: PR's Role
Lead: This is when you are able to get the contact information from your target audience. Qualified Lead: Even if that person proactively came to your website and requested more information, you want to confirm that the person is truly interested in considering your company. In the end, each stage builds upon one another.
WEBBIQUITY | WEDNESDAY, FEBRUARY 16, 2011
[Industry, Information] Best LinkedIn Guides, Tips and Tactics of 2010
And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. industry news, important announcements) and providing thoughtful, helpful answers to questions in your area of subject matter expertise.
DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010
[Industry, Information] 4 Steps to B2B SEO Accountability
At that time, I believed that when you built a website, Google magically knew you were there and knew to give you your fair shot at relevancy for industry keyword searches. SEO isnt about getting your website to rank in the first position for the industry keyword phrase. Why dont some of my keywords show, even though we bid very high?
INBOUND SALES NETWORK | THURSDAY, JANUARY 24, 2013
[Industry, Information] A Call to In-Action
According to The Direct Marketing Association (DMA), hands down the most effective offer in B-to-B marketing is free information about how to do the job better, how to solve a business problem, how to save time and money, and so on, all of which drives the best results for lead generation. Content is Still King. Why does it work so well?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 16, 2010
[Industry, Information] 150+ Questions for Your Marketing Automation RFP
In my on-going humble efforts to serve the industry, I’ve posted nearly 200 detailed questions that could serve as the backbone for many RFPs. That would give buyers clear, consistent information without issuing a RFP at all. I’m not holding my breath for that one, however. If it's used widely, buyers and vendors both benefit.