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  • CONTENT STANDARD  |  THURSDAY, JANUARY 12, 2017
    [Industry, Information] Why Financial Services Brands Need Content Marketing Now More than Ever
    Millennials are at a financial turning point, and the financial services industry is sorely lacking an effective content marketing strategy to engage them. The traditional marketing she gets from the industry, including TV ads, tend to focus on rates and investment options and don’t resonate with her lifestyle. Buy a house?
  • KAPOST  |  MONDAY, OCTOBER 24, 2016
    [Industry, Information] Why Every Content Strategy Needs a Managing Editor
    It’s informative and well-researched. managing editor will meet with the VP or director of marketing to get key pieces of information on the table. The writer needs to begin with a sense of where to look for information, who to talk to, the points that should be covered and the questions that need to be answered. It flows.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 9, 2012
    [Industry, Information] 6 B2B Marketing Best Practices for Instagram
    Whether you’re in the SaaS industry or retail, show off how your product is made, chosen, tweaked etc. Photo-driven social networks are a great place to share valuable information while connecting with other businesses on a more personal level. Applying those same strategies to photo-sharing sites can be an obstacle. It should be.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2011
    [Industry, Information] 41 Fresh Blog Post Ideas For Your Company Blog
    Point out common mistakes in your industry and offer solutions on how to fix or avoid them. 7. Share an excerpt from an ebook or white paper with a call to action to download it for the rest of the information. Respond to industry research with your own perspective. Feature guest posts from industry experts. Research.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 25, 2010
    [Industry, Information] 5 Ways for B2B Companies to Engage on Twitter
    Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. When appropriate, offer your own commentary on the tweet or its linked information. Original content. Retweets.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2010
    [Industry, Information] Do You Have Any Idea Who You're Talking To?
    What sources does this person turn to for information and daily news? Does this person seek advice from colleagues, industry peers, or unbiased third parties? Edward Brice suggests the following ways to find this information: "Reach out to your media partners, such as TechTarget. What is a Buyer Persona? But Do You?
  • FATHOM  |  FRIDAY, MARCH 27, 2015
    [Industry, Information] The ‘Retail-ization’ of Healthcare [WEBINAR]
    The healthcare industry is constantly changing, along with the expectations of your patients. The company felt this number was significant enough to create the Healthcare Knowledge Graph to help bring health information to the searcher more quickly (and directly) within the search result listings. Your patients are changing … are you?
  • MARKETRI  |  WEDNESDAY, FEBRUARY 29, 2012
    [Industry, Information] Marketri LinkedIn Tip 13: Setting Up a Company Page on LinkedIn
    ” Continue to follow the guidance on the next pages, filling in your company’s basic information such as company type and size, Web site, industry, and contact information. You’ve set up a profile for yourself on LinkedIn, and hopefully your employees have also. It’s time to set up a company page.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Industry, Information] Driving Business: When Business Development and Marketing Are in Sync
    In fact, across professional services industries, only a slight majority ( 54 percent ) said marketing and business development activities were strongly coordinated. Yet, no one is in a better position to inform marketing on industry trends and client pain points than business development folks. What’s the Difference?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 11, 2014
    [Industry, Information] The Holiday Gift Giving Guide for the Content Marketers in Your Life
    Why it’s a great gift : As I’ve noted in a previous post , an effective industry news strategy can generate significant brand exposure within the associated industry. Gift the gift of Newsjacking best practices this holiday season as it can be a very effective (especially within social media) industry news tactic.
  • HINGE MARKETING  |  THURSDAY, APRIL 2, 2015
    [Industry, Information] 5 Point Checklist to Ensure Your Content Gets Maximum Reach
    Share your content at optimal times It may require some background research, but there is a wealth of information online around best practices for sharing at certain times. Also, all industries should not be treated the same. The target audiences in different industries are active on social media at different times.
  • WRITTENT  |  MONDAY, JULY 22, 2013
    [Industry, Information] Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
    Market Share: Are they capturing the majority of customers in your industry? Competitive marketing analysis of key websites should include a look at the following factors: Number of Pages: Do your competitors offer a wide array of landing pages , detailed information on pricing, and an about-us page? What About SWOT Analysis? Compete.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Industry, Information] How to Play to Your Strengths in a Job Interview: Tips for Every Personality Type
    Interviews should be a two-way exchange of information. Whole industries can rise and fall in that time period. Some students are more auditory in the way they consume information, while others learn better through seeing or experiencing the lesson at hand. "Looks great on paper. Bad interviewer.". Introverts vs. Extroverts.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Industry, Information] Using Big Data To Target The Right Consumers With The Right Offers
    What’s more, it’s also difficult to translate that information into “personalizations” that are meaningful and compelling to your customers. Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased. Should every visitor to your website be treated the same?
  • BIZNOLOGY  |  FRIDAY, APRIL 19, 2013
    [Industry, Information] Red Flags of Deceitful Link Building Firms
    Business owners, and even webmasters, often do not know what goes into link building and are easy to take advantage of by those in the industry who give the rest of SEOs and link builders a bad name. Link building and SEO is an industry that is void of guarantees by nature. Photo credit: MyTudut. Clear as Mud. Too Good to Be True.
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Industry, Information] How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
    For ease of use, also include your website, phone number, and full contact information to make it as easy as possible for the reporter to contact you to learn more or follow up as needed. 2) Don’t Wait for the Media to Tell a Compelling Story. Can he or she easily extract the information they need from it? Snooze. Opening a new office?
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Industry, Information] 22 Must Know SEO Writing Tips for Higher Rankings
    Despite all the speculation in the industry,  SEO is not dead , and it can still help you rank in SERPs when creating content. Linking to relevant content on high-ranking sites in your industry improves user experience, which is why it is an SEO best practice. Image source. SEO writing tips in 2014? The answer is yes. Plan ahead.
  • HUBSPOT  |  THURSDAY, MAY 31, 2012
    [Industry, Information] 27 Ways to Slice & Dice Your Email List for Better Segmentation
    All you need to do is collect the right information. Knowing where your contacts live can be seriously powerful information. They all have different needs, and as such, their email content should be different -- so segment your list accordingly! 6) Industry. 27 Smart Ways to Segment Your Email List. Are they franchises? basis?
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 21, 2013
    [Industry, Information] What B2B Trade Show Attendees REALLY Want From Exhibitors
    The key is when learning occurs: “…what we have found in study after study – regardless of the industry segment – is that when learning takes place, the inclination for behavior change occurs.”. Not models and promotional products. If you’ve attended enough trade shows, you’ve seen them. details. Expert live theatre. Video. Interactive AV.
  • ACT-ON  |  WEDNESDAY, MARCH 2, 2016
    [Industry, Information] Gmail TLS Encryption and Deliverability: What You Need to Know
    As a corollary, Gmail responded by allowing its users to become better informed as to the source of their messages and whether or not the sender even cares to enable TLS encryption before blasting. All of the information is available for the postman or anyone handling it to read while in transit. See an example here. So what is TLS?
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, OCTOBER 10, 2010
    [Industry, Information] B2B Market Segmentation – Part 2: How to Approach Segmentation
    The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. Let's take a closer look at actual implementation of market segmentation. HOW DO I MARKET TO SEGMENTS?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2016
    [Industry, Information] 7 Questions to Ask Before Launching a B2B Referral Program
    While companies from any industry can harness the power of word-of-mouth marketing, these types of programs pose unique challenges for B2B businesses. You can ask for this information upfront as part of lead capture process or your sales team may prefer to ascertain this information by speaking directly to the referred lead. This
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [Industry, Information] How to Ensure You're Hiring a Trustworthy Marketing Agency
    Ideally these align directly with your business goals -- whether it''s showcasing industry-specific knowledge, tool- or channel-specific abilities, or a knack for solving for a particular problem, like low lead volume. In these calls, you can get at some of the more nuanced information, too. They Stay Up to Date With Industry News.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 2, 2012
    [Industry, Information] I Blog for Content, Not for Comments. Surprised?
    Your remembering the contributors of this blog as experts in their industry – and contacting us when you need our help from a consulting, coaching, or speaking perspective – is the end objective of this blog, not how many comments we get. You don’t have to comment with, “Thanks Neal!” And guess what? Surprised?
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 5, 2013
    [Industry, Information] Countdown for a Successful Rolling Product Launch
    Identify key players required for a successful launch: industry analysts, marketing and PR service providers, channel partners (existing and new), etc. Establish credibility with your stakeholders by sharing information and asking questions. It inspired me to write this countdown to a successful rolling product launch.
  • WRITTENT  |  FRIDAY, JANUARY 23, 2015
    [Industry, Information] The 11 Key Elements of Amazing Copywriting
    It’s leaving just a teensy bit of information missing so your readers have to keep reading for more. And then, when they can stand it no longer, you bridge the gap with the information they’ve been waiting for. 3. Moves It avoids jargon and industry-specific language.  And I think I’m on to their secret.
  • SYNECORE  |  MONDAY, FEBRUARY 4, 2013
    [Industry, Information] SoLoMo: Boost Your Brand’s GSO with Facebook Check-In Deals
    With Graph Search, Facebook is giving users an easier way to tap into the “private” information of friends and family and navigate its massive trove of user data (nearly one-quarter of a billion photos and over one-trillion connections). GRAPH SEARCH. Graph Search is still in beta, and as such not yet available to all Facebook users.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 17, 2015
    [Industry, Information] 5 Lessons B2B Marketers Can Learn from Successful E-Commerce Programs
    The B2B industry sometimes has an unfair reputation of not having the most optimized user experience when it comes to websites, but keeping an updated website will significantly impact your profit. Further contact information. There are many companies with a B2B focus that don’t have an e-commerce presence. Call-to-Actions.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Industry, Information] 20 Examples of Social Proof in Action
    Expert social proof is when an industry thought leader or influencer approves of your product. 86% of female shoppers say they put the most trust in product recommendations from real people -- either industry bloggers or people they know -- more than celebrities. Score.). What Is Social Proof? It makes sense, right? User Social Proof.
  • SNAPAPP  |  TUESDAY, FEBRUARY 16, 2016
    [Industry, Information] Creating Content That Resonates
    Because the  content crush  is making it a requirement for success in our industry. What do you know about your audience that you can use to inform what you’re writing or how you write it? . It offers 9 things you should know about your buyer and how to gather that information.  . This is my jam!” . Dumb Ways to Die. Be helpful.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 23, 2015
    [Industry, Information] How to Generate Sales Leads Using Personality Quizzes
    One practical way to find a popular quiz in your niche is to use a tool like Buzzsumo and just type in “quiz + (my industry)” and it will return all kinds of results. Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. And Hi!”
  • ACT-ON  |  FRIDAY, JANUARY 22, 2016
    [Industry, Information] Case Studies 101
    Case studies can intrigue, inform, inspire, and ultimately convert. If your sales process is long and involved, an information-rich, long-form written case study may be just what you need. Send your case study to a list of industry publications that may be interested. But what goes into a case study? What’s the best format?
  • SYNECORE  |  THURSDAY, JULY 17, 2014
    [Industry, Information] The Digital Reality: How Technology has Transformed the New Business
    Freed from “911 HELP” calls hailing from other departments, the tech experts can bring their knowledge to the decision making table, using information technology to achieve business goals throughout all departments. In other words: Technology becomes the business, no matter the industry. Technology builds the business. So, grab a book.
  • HUBSPOT  |  MONDAY, JULY 15, 2013
    [Industry, Information] S%*t PR People Do That Journalists Hate [SlideShare]
    We heard loud and clear that a quick "I saw that you wrote about X company, want to write about Y company in their industry tomorrow?" Leave the phone calls for reporters you know well or requested follow-ups for information -- cold calling is highly unlovable. 3) Don''t act desperate. never works. It''s not just for Boy Scouts.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 7, 2013
    [Industry, Information] Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups
    Once a website visitor has clicked on a call to action and gone to a landing page to provide their contact information in return for the offer, you have just taken the business relationship to the next level. steady diet of blogging is also good for your company''s complexion: Blogging helps you become and industry leader through education.
  • CINTELL  |  FRIDAY, MARCH 20, 2015
    [Industry, Information] 5 Things Your Business Must Consider About Outsourcing Customer Research
    Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. Cintell advisor Ardath Albee noted in a recent conversation that there are harmful misconceptions in the industry about buyer personas. Where do you go for information?” Read more ).
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 13, 2014
    [Industry, Information] Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?
    As one blogger writes , “the Olympics remind us that bringing together information and curating it for your audience is critical in not only entertaining the audience, but also in helping them understand what they’re watching in a new way.”. Olympic rings. And they would be right. Here’s a look at a few: Storytelling Matters. Immediately.
  • KAPOST  |  FRIDAY, SEPTEMBER 30, 2016
    [Industry, Information] The Future of Content Marketing: Here’s Where We’ll Be in 2020
    Your audiences are likely dealing with a combination of information overload and too few hours in the day. The marketers who are able to make a difference are in a strong position to reach their audiences with personalized, relevant information. Here are some ideas to guide you: Solve a pain point in your industry.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Industry, Information] 5 Lead Generating B2B Website Trends
    CTAs offer something valuable to users usually in exchange for some information from the user. This could be an email address, the name of the company they work for or more detailed information about their role or interest in your firm. Today people expect access to information and expertise at no cost. Nobody likes pop-ups.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 29, 2011
    [Industry, Information] 5 Big Marketing Fails of 2011
    Engaging customers on Twitter often requires an informal tone. Industry observers shook their heads. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those mistakes go unnoticed or blow over quickly.
  • HUBSPOT  |  TUESDAY, OCTOBER 6, 2015
    [Industry, Information] 10 Tried-and-True Tips for Sales and Marketing Alignment
    To help share the information across our team and with anyone else new to sales and marketing alignment, I decided to compile everyone's best practices into a blog post. Use this strategically to share important information in both directions. 3) Have a content creation process in place. but that wasn't scalable as we grew. Lead views.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Industry, Information] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    Knowing what these individuals like and share on social media platforms offers a wealth of valuable information, which you can uncover by asking questions like these: What types of third-party content do they share? Initially, a simple spreadsheet may work to keep track of this information. What’s next? Start with listening.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 31, 2015
    [Industry, Information] Designer 101: The User Experience Design Umbrella
    There is one designer-type: User Experience, that has similar responsibilities associated with it no matter the industry. Information architecture. This takes into consideration the general fact that almost all web-users scan for information rather than read every word. Enjoy! Who is your designer, really? Source . Usability.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 29, 2013
    [Industry, Information] LeadSpace Offers A No-Memory Approach to B2B Lead Scoring
    LeadSpace argues that its approach avoids outdated information, saves the cost of storing and updating a persistent database, and lets the system collect precisely the right attributes for each situation – which can’t be known in advance. information on names provided by the client). since they’re clearly in a different business.
  • SYNECORE  |  WEDNESDAY, MARCH 19, 2014
    [Industry, Information] The Writing's on the Wall: Ten Tips to Facebook Success
    These numbers may vary based on your industry.). 2) Become a Facebook Observer. You can’t succeed on Facebook by only going online when you are planning on putting information out there. That might be information about your company, coupons, exclusive offers, etc. Everyone is on Facebook these days. So do we.
  • HUBSPOT  |  FRIDAY, MAY 15, 2015
    [Industry, Information] 10 Awesome B2B Publishers’ Subscriber Pages
    They ask for a minimum of segmentation info (industry, country, job title). This publisher is focused on multiple industrial market niches. Industrial Waterworld (Clean Technology). Aimed at the clean technology industry, this publication is hard-core vertical content. Claims Journal (Insurance). Advantage Business Media.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Industry, Information] The Art and Science of Viral Videos
    Based on his years of experience in the marketing industry , Berger believes that word of mouth is more effective and more important than conventional advertising because, “we don’t listen to ads, we listen to our social ties.” Chances are, your customers are looking for information regarding your field or industry as well.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 4, 2012
    [Industry, Information] How To Keep Your Blog From Undermining Your Brand
    Yet for many small and midsized businesses in diverse B2B industries, from makers of a digital multiplexer to providers of paper pallets , it can be easy to forget this fact when creating their blogs. If your blog is written in first person and seems informal, while your other media is strictly academic, you can turn off your readers.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [Industry, Information] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. ” 60% of shared information contains links to published content (online publications, blogs, etc.); Or that 73% of U.S. And 73% of U.S. Fridays at 4 p.m.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Industry, Information] 10 Habits of Top-Notch Content Creators
    Awesome content creators are resourceful, both in terms of human resources and informational resources. They encourage teammates to contribute content, and they know where to find information, data, and statistics to fuel their content machine. Interview industry thought leaders for your blog. Do you have it? Have no fear!
  • RADIUS  |  FRIDAY, OCTOBER 28, 2016
    [Industry, Information] How To Elevate B2B Data Accuracy With Customer Network Effects
    B2B data is usually siloed and fragmented across marketing stacks, and marketers lack a single source where they can get the latest, most accurate information about the businesses they’re targeting. Although not all of signals make the cut, as the Business Graph only surfaces the information which it has a high degree of confidence in.
  • HUBSPOT  |  THURSDAY, MAY 1, 2014
    [Industry, Information] 21 Real-World Marketing Lessons New Grads Need to Succeed [SlideShare]
    Marketing curriculums have yet to catch up with the constantly changing industry landscape. Consume as much information as you can on a daily basis. Creating Marketing People Love: 29 Tips From Industry Experts [Slideshow]. Throughout my undergraduate career, I was "that" student. No, not the teacher''s pet. Meet people!
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Industry, Information] New developments in B2B marketing list acquisition
    The B2B list industry has changed considerably in the last decade, with the proliferation of social networks.  Then, Leadspace scours the Internet, social networks and scores of contact databases for look-alikes and immediately delivers prospect names, fresh contact information and additional data about their professional activities.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Industry, Information] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
    Our industry is enterprise gamification, which is exceptionally noisy in terms of marketing fluff. This was a huge lesson for me about the value of authenticity. 5) Read about your industry. It pays off to read good books and articles both about your industry and about business, management, and human behavior. Or is it?
  • HUBSPOT  |  TUESDAY, NOVEMBER 27, 2012
    [Industry, Information] The 16 Most Important Social Media Updates of 2012
    When breaking trends affecting the industry happen, Tailored Trends is a way marketers can immediately find out about it, and possibly even do some newsjacking. Before, all of the LinkedIn pages basically looked the same, with the exception of the unique logo and company information blurb. 10) LinkedIn & Twitter Break Up.
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Industry, Information] A Beginners Guide to Inbound Marketing
    Become a thought leader in your industry by educating your audience with business blogs, social media sharing, and resources like eBooks and infographics. If your audience considers you a trusted source of information, they are more likely be interested in more sales-actionable content such as a trial offer or demo. 4. KNOW YOUR GOALS.
  • MARKETRI  |  THURSDAY, JANUARY 17, 2013
    [Industry, Information] 3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services
    Furthermore, they deliver value and entertainment in bite sized chunks so that your audience can find the information they need quickly. If so, the blog posts below will provide the guidance you may need to get started: Houzz: New Marketing Tool for the Building Construction and Design Industries. Visual Social Media. And a webcam.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 21, 2011
    [Industry, Information] Eight Factors to Consider When (Re)Launching a Business Blog
    Informative? Though these will likely evolve over time, it’s best to think about at least the obvious subjects for your company and industry up front. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web.
  • LEADERSHIP  |  FRIDAY, DECEMBER 11, 2015
    [Industry, Information] Interesting Infographics: 11 Ways to Drive Sales With Content Marketing
    Offer users a chance to access exclusive related content through submitting a few pieces of information. Leverage Industry Experts. Work on building relationships with industry influencers by providing value. Adding links and informational offers at the end of an interesting blog post is one great way to pull leads.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, MAY 15, 2013
    [Industry, Information] [Video] The Ultimate Sales Pitch
    How about talking about how key industry trends are impacting their business? Bring them ideas, insights and information that make meeting with you worthwhile. What makes a good sales pitch? If you''re selling to the corporate market, let me be frank with you. Nothing in the whole wide world makes a good sales pitch.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Industry, Information] The Salesperson's Guide to Sending Prospects the Right Content at the Right Time
    Your marketing team is constantly cranking out useful, relevant information packaged in different types of offers that can help you sell: ebooks, blog posts, case studies, SlideShares , webinars, infographics. The request might even help inform subsequent pieces of content, filling in holes in their content arsenal. you get the gist.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 14, 2013
    [Industry, Information] eMagine’s 6 Favorite Bookmarks, and Why They’re our Favorites
    I recently polled the folks at eMagine to find out what sites they regularly visit, or bookmark in their browser as must-see and go-to sources of information on a regular basis. MarketingLand is a great aggregator of news, educational information, and perspectives on all aspects of online marketing. LinkedIn Today. Marketing Land.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 30, 2015
    [Industry, Information] Why Every Marketing Strategy Needs To Include Attribution
    Surely bringing a new product or feature to market and generating demand has been done before in your industry. You only have a set amount of time and resources at your disposal, and you must react to new information. leader cannot steer resources in the best direction without accurate information. We want precision first.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Industry, Information] 16 Questions to Ask Before Beginning a Brand Redesign Project
    Asking your client for some examples of other brands they admire (either in their industry or outside it) can help your team start building a more informed vision, and also forces your client to seriously consider what kind of brand they want to be. What does the industry look like? Did you ever play the telephone game as a kid?
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Industry, Information] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    We blog to gain authority in our industry. Some are from one persona, others are from different industries, and still others are from different locations. Segmenting your contacts based on similar characteristics will ensure you get more accurate information. In life, many people believe that more = better. Yep, that''s better.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 26, 2011
    [Industry, Information] B2B Social Media and Content Marketing in the Sales Funnel
    Establish Industry Credibility and Expertise in the Awareness Stage. As buyers move into the consideration phase, they are looking for more than just product information. Assembling the right information in the appropriate format in the context of the sales cycle, allows marketers to leverage it in ways that were never possible.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Industry, Information] A plan to earn your way into the hearts of Internet influencers
    Offer an unusual experience (huge opportunity in the travel and hospitality industry). It’s insulting really — influencers have tons of information out there, yet a brand can’t be bothered with doing their research on who the person is before sending these requests? By Mila Aroujo, {grow} Community Member.
  • KOMARKETING ASSOCIATES  |  SATURDAY, NOVEMBER 23, 2013
    [Industry, Information] What B2B Marketers Need to Know About Schema.org & Micro Data
    Have you ever wondered why some of your competitors’ search engine results feature images, address listings, or even video and e-commerce catalog information? We will seek to outline the following information: General background on schema.org and the potential impact on B2B websites, including B2B e-commerce sites. Image Object.
  • ACT-ON  |  MONDAY, NOVEMBER 30, 2015
    [Industry, Information] You’ve Signed Your New Marketing Agency. Now What?
    How much information do the team members want to see? Funnel KPIs also allow you to see how you compare against industry best-practice metrics and quickly identify ways to improve your performance to get to industry standards. Agency Whispering… Three Key Ingredients for Success. You’ve made it to the finish line. How often?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 3, 2016
    [Industry, Information] Email Marketing: What’s Really the Issue With Confirmed Opt-In?
    It’s been an interesting couple of weeks in the discussion surrounding confirmed opt-in (COI) and the direction that the industry is headed. They don’t want to send your information to the wrong person, just because someone made a typo. The funny thing is that COI isn’t even a radical concept anymore. Email Marketin
  • HUBSPOT  |  THURSDAY, MAY 2, 2013
    [Industry, Information] 3 Ways for Floundering Agencies to Find Growth
    But seeing isn’t believing, and in this case, thoughtful, knowledge-based information about a specific area of expertise or industry will do more to convince a client of the possibilities that a partnership will bring. Have you had a conversation with a college sophomore lately? want to save the world. It eliminates departments.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Industry, Information] Best LinkedIn Guides, Tips and Tactics of 2010
    And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. industry news, important announcements) and providing thoughtful, helpful answers to questions in your area of subject matter expertise.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Industry, Information] 8 Lead Generation Ideas for Startups
    Leverage online communities that hand out on social media platforms, not only will they help spread the good word, you can utilize them to gain valuable insights into your target market and the industry in general. You’re going to need to use forms if you want to capture your visitors’ contact information. Get your CTAs right.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 1, 2015
    [Industry, Information] 5 Mistakes Every B2B Company Is Making On Facebook
    Your posts need to be engaging while providing industry-related information to your customers. By showing them that you know your industry and will provide them with up-to-date information, you’re illustrating your company’s professionalism as well as its superior customer relations. Not using the Custom Audience feature.
  • BIZIBLE  |  TUESDAY, MARCH 15, 2016
    [Industry, Information] 5 Bold MarTech Predictions For Non-Risk Averse Marketing Technologists
    For a simpler look at the MarTech industry, here’s the charted data used to create the above graphic. Marketers today want to understand their impact on revenue and use that information to improve their efficiency. As a marketing team we care about what marketing leaders see when they imagine the future of MarTech. pipeline” to sales.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 23, 2015
    [Industry, Information] How Buyer Personas Should Be Incorporated into Your B2B Marketing Strategy
    They should be built on information gathered about—and from—real customers. And because they’re based on very real people and firms, buyer personas help inform product development and marketing decisions in a very real way. If you work with different industries, specializations, etc., Consider buyer personas.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 19, 2014
    [Industry, Information] AGILE Selling
    In today’s sales world products/services are changing rapidly or as salespeople who may change companies or even industries, learning quickly and increasing your level of professionalism is essential, Agile Selling provides the salesperson and sales manager the guides lines and sales best practices to achieve success. AGILE Selling. Books
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Industry, Information] Marketing Automation Tips for Manufacturers
    Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution. Identify pieces of content that will require contact information be submitted in order to access. This keeps forms short while you continuously gather additional information. link]. Make a list.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 7, 2015
    [Industry, Information] Understanding Known and Unknown Customers
    This information is great, but what use is a DMP in dealing with data within my known and unknown universe? To help answer these questions, allow me to explain the concept of the DMP. 2nd party data – is data that has been shared between you and a partner by mutual agreement. Great! Seriously, what is all this talk about the universe!
  • ACT-ON  |  FRIDAY, OCTOBER 30, 2015
    [Industry, Information] Treats or Tricks? 13 Timeless Marketing Horrors
    There’s no better way to sour a lead than to show them information they know darn well is no longer true. They go from being wonders of industry and technology to being … expensive overhead. And then you forgot to use that information. What information are you actually using? Put that essential information in one column.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Industry, Information] How to Please Google in a Post-Hummingbird World
    Then, create customer personas that incorporate all this information, so you can create content that speaks to specific personas and buying stages. Meanwhile, your blog readers are not necessarily in consumer mode, they may be looking for general information. Therefore, your blog should engage and inform rather than overtly sell.
  • MARKETRI  |  THURSDAY, DECEMBER 13, 2012
    [Industry, Information] The Public Relations Metamorphosis: Social Media is Here to Stay
    It’s incredible how an industry can change and completely reinvent itself in less than a decade. The widespread use of social media has indeed changed how people communicate and share information. By Jennifer Wasilisin. Public relations strategies and tactics have certainly come a long way in the last several years. versus 7.2
  • SYNECORE  |  TUESDAY, JULY 8, 2014
    [Industry, Information] 6 Principles of Influence Within Your Inbound Marketing
    Establish your brand as a credible company built on expertise in the respective industry. There are great ways to establish your company as a credible source of expert information and thought leadership online. Allow for confidence to bleed into your content and project the voice of a thought leader within your industry. Liking.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 13, 2012
    [Industry, Information] Out-of-the-Box Airline Social Media Initiatives
    Social media has become prominent in various aspects of travel , and the airline industry has honed in on a number of out-of-the-box ways to utilize it. The night also included hosted food and beverages plus numerous members of the ANA staff on-hand to personally talk with guests, share information and answer questions. and cost.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Industry, Information] Meet the New ‘Status Quo’: Personalized, Customized User Experiences
    But how can organizations extract information at a deeper level, and gain the most from the in-flow of data? Organizations across a variety of industries are increasingly viewing hyper-personalized interactions with their website visitors as a key core competency. How can marketers turn that data into meaningful, actionable insights?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 7, 2013
    [Industry, Information] 32 Influential B2B Social Media Profiles (People) to Follow on Twitter
    The information and references shared are invaluable for developing one’s own social strategy. Here are 32 Twitter users that we rely on for B2B social media recommendations and information: Artillery Marketing (Douglas Burdett) (@ArtilleryMarket) : “B2B marketing agency principal. Twitter is one solution. Speaker. Blogger.”
  • LATTICE  |  WEDNESDAY, MARCH 23, 2016
    [Industry, Information] Chasing Unicorns at MarTech 2016
    Unicorns dominate the imagination of our technology industry, and I’m sure each of the more than 100 companies exhibiting aspires to become the next unicorn. Systems like Lattice constantly bring in new information and instead of breaking a system, we improve the outputs based on new data, or different types of information.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 3, 2012
    [Industry, Information] What My Paper Route Taught Me about Content Marketing
    Digital marketers can learn a LOT from the newspaper industry on this score: when people know when to expect information, they have a greater appetite for it. They work with middle market B2Bs in industries as diverse as restaurant merchant processing and bulk gloves. Note: This is a guest post by Brad Shorr. Theming.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Industry, Information] What Should You Blog About?
    When it comes to business blogging, the pressure increases with the expectation that what you write will provide measurable results in the form of leads or industry prestige or speaking invitations or any number of other tangible and intangible benefits. ” It’s a fair enough question. Launching a blog is a long-term commitment.
  • SNAPAPP  |  TUESDAY, MARCH 29, 2016
    [Industry, Information] 5 Amazing Ways to Impact Your Audience With Data Storytelling
    Marketers are learning how to use the right information to drive leads and close sales in record time. But despite all the buzz data is getting in industry circles, most marketers are focusing on  how it informs  strategy rather than  content. In some industries, measuring trends is itself a trend. Calculators. Quizzes.
  • SNAPAPP  |  WEDNESDAY, MARCH 30, 2016
    [Industry, Information] 5 Amazing Ways to Impact Your Audience with Data Storytelling
    Marketers are learning how to use the right information to drive leads and close sales in record time. But despite all the buzz data is getting in industry circles, most marketers are focusing on how it informs strategy rather than content. In some industries, measuring trends is itself a trend. Data Always Tells a Story.
  • HUBSPOT  |  FRIDAY, APRIL 27, 2012
    [Industry, Information] Why Landing Pages Are an Indispensable Part of Marketing
    First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form). She submits her information, and voila! -- she's now a viable lead for your painting business with whom you can easily follow up! Landing pages , that's what!
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Industry, Information] 10 lessons on Walmart’s social media strategy
    START WITH A GOAL: Walmart’s goal for social media is to ensure that customers and potential customers understand that the discount store has the lowest prices in the industry and that Walmart’s mission is to help them save money so they can live better lives. It is still a family-owned business. Walmart also has a big social media presence.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Industry, Information] How to Get More People to Register for Your Next Event
    Reaching out to influential people in relevant industries is a really good way to get your event in front of the right people. Give enough information. It’s better to overcommunicate any event information that could cause confusion by adding an event-specific FAQ on another tab so as not to clutter your main page. Social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Industry, Information] 37 Big Data Case Studies with Big Results
    In less than a decade, Big Data is a multi-billion-dollar industry. BRITISH AIRWAYS :  “Know Me” program combines already existing loyalty information with the data collected from customers based on their online behavior. By Rob Petersen, {grow} Community Member. Who’s using it? How are they apply data? What are they achieving?
  • MARKETING ACTION  |  MONDAY, JULY 27, 2015
    [Industry, Information] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    The qualified lead definition should cover demographic information (such as company size), situational information (such as their current pains or challenges) and behavioral information (such as webinars watched, specific pages visited, papers downloaded). Any non-essential information should be optional or left out completely.
  • HUBSPOT  |  MONDAY, SEPTEMBER 7, 2015
    [Industry, Information] B2B vs. B2C: How Content Marketing Changes by Target Audience
    When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. But while thought leadership is great, it just isn’t as important in B2C industries. company trying to reach decision-makers at another company requires a different mindset and strategy.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 18, 2014
    [Industry, Information] 5 Helpful Tips for Sales and Marketing Cooperation
    However: A December 2011 report by Aberdeen Research showed that companies that are best-in-class at aligning marketing and sales: Find that 40% of the sales forecasted pipeline is generated by marketing, compared with 22% among Industry Average companies and 13% for Laggards, and. Sounds a bit like the grade school playground, yes?).
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Industry, Information] Marketing Technology of the Future: Beyond the Customer Data Platform
    Current Trends These are developments happening now that will provide the context for industry changes. Look for systems that are designed to accommodate incomplete information, check for differences between actual and expected performance, and adapt gracefully to failures. have no trouble talking about that. Here’s what I have so far.
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 21, 2013
    [Industry, Information] B2B Marketers: Why a Penguin is Still Ruining Your Website
    If you paid an SEO company to get your website ranked higher in the search engines in the last few years, there is a good chance that company used what the online marketing industry calls “black hat” tactics. How could something as innocent-looking as a penguin almost ruin your website? worked. Rest assured that all is not lost.
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