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  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Industry, Information] The 4 Things Digital Marketers are Missing
    While every situation, website and industry is different, there are four concepts that digital marketers often miss. You have access to search patterns, interactions with advertising, and conversations on social media to help you make informed, data driven decisions about how your customers ARE behaving – not how you think they’ll behave.
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Industry, Information] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    People use LinkedIn to learn more about their industry and keep in touch with professional connections. Think of Facebook as your best friend, dressed-down and ready to party at a rock concert, while LinkedIn is your potential future business partner, suited up and ready to learn about industry success at a business expo. Don't fret!
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Industry, Information] Social Media Marketing Automation Dos and Don’ts
    Instead, share as much client or industry-related content as possible, repost photos people Instagram of your products, and engage with individuals as authentically as possible. You can also schedule tweets for information about a big launch or promotion. Automation is not a solution for all of your social media needs.
  • WRITTENT  |  FRIDAY, MARCH 7, 2014
    [Industry, Information] Do You Forget “Marketing” in Your Content Marketing?
    Draw up a list of influencers and the top performers in your industry. It’s best to know the top performers in your industry. Top lists are curated lists of companies and individual websites that share good information and tips in a specific area. Top lists work well because you curate information for your readers.
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 29, 2008
    [Industry, Information] Exeros: A Viral Contest Leads to the Creation of a University
    Denise's creative marketing techniques got the word out about the Exeros product and lead to an even larger initiative that established them as a thought leader in their industry. As a small company with a revolutionary product in the master data management (MDM) industry, they had to get the word out and build awareness of their product.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 24, 2012
    [Industry, Information] #Outboundprospecting with Sales Intelligence
    Most reps build their lists based on company size, industry, title, and geographical location. The information reps need to know to diagnose a deal is out there. Don’t waste time asking a prospect about key initiatives and industries of focus. Unlike many predators, a coyote practices a unique set of diverse hunting tactics.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 26, 2011
    [Industry, Information] 5 Reasons to Leverage LinkedIn To Increase Your B2B Prospects
    When you provide this information first and foremost, prospects get reinforcement regarding the quality of your products or service. Advanced search capabilities target through keywords, industry, company and relationship to your network. Read your prospect’s LinkedIn profile to find information that can strengthen your bond.
  • ENGAGE  |  FRIDAY, APRIL 15, 2011
    [Industry, Information] 3 Simple Social Media Lessons from the Bronx Zoo Cobra
    The backstory : On March 26, 2011, the Bronx Zoo informed the public that their reptile house was closed after a venomous adolescent Egyptian cobra was discovered missing from its off-exhibit enclosure on March 25. T here’s a reason the phrase “corporate stiff” exists. And on our Twitter accounts it shows. But where to learn from?
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 19, 2013
    [Industry, Information] B2B Email Marketing: Batch and blast, mobile and other challenges
    'Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. million PDF downloads of new insurance policy information for agents. This post grew out of one of those talks. Here are their answers. MB : Oh, there is no contest. Every
  • BLOG MY CALLS  |  WEDNESDAY, MAY 22, 2013
    [Industry, Information] Sales Training Data: Persistence Makes the Sale 12.6x More Likely
    LogMyCalls recorded and scored 4400 phone calls in industries where an inbound call is considered a GREAT lead. In this case the calls were in the hotel industry. Of course, depending on the industry, the desired outcome might be a booked appointment, a booked room, or an over-the-phone purchase. The Methods of the Study.
  • HUBSPOT  |  WEDNESDAY, MARCH 7, 2012
    [Industry, Information] 9 Questions You MUST Ask Before Hiring a Freelance Blogger
    If you're met with vague or generic answers, or they don't ask intelligent follow-up questions that help narrow down their focus, they might be a generalist that isn't specialized in your industry or blog writing, specifically. About what industries do you write? So how do you get it right the first time? The Basics. The Deal-Breakers.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 29, 2012
    [Industry, Information] Just Because You Wrote a Book It Does Not Make You a Sales Expert
    Similar to how Seth Godin said “If you wait until there is another case study in your industry, you will be too late” if you wait for someone to write a book about how the sales process is changing, you are probably too late. Knowledge of Your Marketplace What works in one marketplace or industry may not work in another.
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Industry, Information] Setting Uncomfortable Content Marketing Goals: Now
    completely disagree with marketing experts and consultants who say it’s not necessary to be the leading information provider for your industry. If you are not striving to be the go-to resource for your industry niche, you are settling for the comfortable , whatever that means to you in goal-setting terms. m calling bull on that.
  • HUBSPOT  |  MONDAY, APRIL 11, 2011
    [Industry, Information] Top Incentives for Driving Email Subscribers [Marketing Cast]
    “What they are looking for is interesting and valuable information that helps them,” he adds. People will sign up to receive your emails (or stay on your email list) because you offer them information that prepares them to make better decisions, educates them or entertains them. What Are People Looking For?
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Industry, Information] A 3-Step Guide to Performing Prospect Research (Before You Pick Up the Phone)
    It''s important Sales take the time to collect information and then create more tailored experience from first touch. Some basic information you should quickly gauge include: Company Size. You should also do some more in-depth sleuthing that gives context to that information. One word: context. Step 1: Learn About the Company.
  • HUBSPOT  |  WEDNESDAY, AUGUST 28, 2013
    [Industry, Information] What Is an Email Workflow? [FAQs]
    An email workflow is series of automated emails that will be sent -- or not -- based on a person''s behavior or contact information. With workflows, you can trigger actions based on any information you have about your leads, allowing you to send the right message to the right person at the right time. What Is an Email Workflow?
  • SALES CHALLENGER  |  MONDAY, JUNE 30, 2014
    [Industry, Information] 3 Ways to Segment Customers
    To that end, we’ve boiled down three basic methodologies (that seem to be the most widely used and also the most actionable): Industry/Firmographic. Let’s dive in to each starting with industry/firmographic. 'Navigating customer segmentation is like reading those Choose Your Own Adventure books written in the 80s/90s. Customer Tiering.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 28, 2010
    [Industry, Information] Thrifty in Words
    Sometimes too much information is simply too much leaving you with nothing but a diluted message. Because of this industry training what we got was a few decades of some of the world’s most technically accurate yet boring writing. know how much breathing space I have with the topic as I inform and educate my audience.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [Industry, Information] Treehouse Interactive Refines Its Features and Targets Larger Firms
    The greatest divergence from industry norms is Treehouse contacts always enter campaigns by completing a form. Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. This might foreshadow attrition problems at other vendors. Here's an update. form integration.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 21, 2011
    [Industry, Information] Eight Factors to Consider When (Re)Launching a Business Blog
    Informative? Though these will likely evolve over time, it’s best to think about at least the obvious subjects for your company and industry up front. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Industry, Information] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    ” While organizations realize the critical impact of providing content to enable and progress the buyer along the journey, the real value in content is in allowing your audiences to learn about topics and strategies that are focused on their specific business objectives, industries, and even their line of business. This isn’t new.
  • MARKETING INTERACTIONS  |  TUESDAY, AUGUST 25, 2009
    [Industry, Information] How to Use Existing Content in B2B Demand Generation Programs
    e.g. lead database, referrals, social communities, industry portals, events, etc.). What do they need to know to make an informed decision? Many of my clients don't have content suited for all stages of the buying process. Some of them have lots of content, but are stumped about how to use it effectively. Show how you can help.
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 13, 2010
    [Industry, Information] The State of the Blogosphere 2010
    For many, blogging has helped provide greater visibility into their industry. An enviable array of bloggers are tapped to speak at industry events. Additionally, an overwhelming majority are tasked with contributing to industry press. 2011 is the year of information curation and the dawn of the curator. startups.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 16, 2013
    [Industry, Information] Why Every Business Should Have a Blog
    No matter what your industry, chances are there is something interesting you can write about and share with an online audience. Use your business blog to keep customers up to date on industry news, news about your products and services, or support information. Become a leader in your industry. Photo credit: inju).
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 16, 2010
    [Industry, Information] Mobile Internet – If not now, when?
    My reluctance to take the stage wasn't so much the fear of defeat, it was more a response to the depressing realisation that the B2B industry is catastrophically unable to respond quickly to game-changing shifts in market development. Your customers use their mobile devices to access and request information online. politely declined.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 8, 2010
    [Industry, Information] Want to Fail at Telesales?
    respect that they are trying to do their job, and I always give them a few seconds to catch my interest (mostly because of the industry I am in) but 9 times out of 10 I am itching to get off the phone after 10 seconds. I can't stand most telesales reps. The sales person doesn't know who they are calling. How is it going to save me time/money?
  • HUBSPOT  |  FRIDAY, APRIL 15, 2011
    [Industry, Information] 3 Unique Ways to Gain Trust on Landing Pages
    Below are three different ways you can establish a greater sense of trust while working to eliminate any fears your visitors might have in giving up their information. Some may be industry related or general such as the Better Business Bureau. Add Customer Testimonials. Use Trust Symbols. Include Your Privacy Policy.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Industry, Information] The ABCs of Content Marketing: A Glossary of Terms
    Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Tip: Factbrowser is a great tool to find industry-specific data for your content. keyword -- or keyword phrase -- is what a search engine user inputs when looking for information.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 31, 2012
    [Industry, Information] The Opportunity Social Media Offers Manufacturers
    The manufacturing industry has been somewhat slow to accept social media as a marketing tool. They’re also a great avenue for sharing company information and providing industry knowledge. LinkedIn can also be a great place to demonstrate industry expertise by participating in relevant community discussions.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 13, 2012
    [Industry, Information] 5 Ways To Use Data Insight In Marketing Strategies
    Information is power, and according to the latest research, the companies that use this wisdom to run their business, are flourishing. Online marketing is also experiencing huge shifts in relevance with content and data coming to the forefront of industry forces. Today many changes are taking place in content marketing.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 4, 2009
    [Industry, Information] Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit
    Ideally, you'd would want to hire someone who has experience in your particular industry, whether it is technology, health care, etc. You want someone who understands your target audience and the nuances of your industry, such as messaging, issues and acronyms. They also can use this information when creating future materials.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 4, 2009
    [Industry, Information] Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit
    Ideally, you'd would want to hire someone who has experience in your particular industry, whether it is technology, health care, etc. You want someone who understands your target audience and the nuances of your industry, such as messaging, issues and acronyms. They also can use this information when creating future materials.
  • B2B IDEAS @ WORK  |  TUESDAY, AUGUST 16, 2011
    [Industry, Information] A B2B Marketing Pro with Ink in His Blood Speaks Out
    Here’s some of what I said: Although some printing businesses that are alive today won’t be next year, the industry is no more challenged than most. They need to develop a database and create content that will engage their audience with helpful, customized information – not hard-sell or hype. What do you think?
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 12, 2011
    [Industry, Information] Site Navigation: The Foundation for Results-Driven SEO
    See my keyword research articles for more information on researching and choosing keywords.). That top-level products/services page would then describe your main categories of products/services with a short summary of each of them, and link to the deeper pages that provide more information. Tweet August, 2011. Published by Dianna Huff.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, APRIL 12, 2011
    [Industry, Information] If I get you on the cover of Forbes Magazine…
    Nearly everyone understands why positive media exposure is a good thing; it provides current and prospective clients with some comfort that they are making a smart, informed decision. …what will you do with that exposure? They typically respond, “Isn’t just being there in Forbes (or wherever) the goal?”.
  • WRITESPARK  |  TUESDAY, JULY 10, 2012
    [Industry, Information] Case Studies: Does Your Team Know What Makes a Good Success Story?
    Most likely, just a customer name and contact details, with little if any information on the story itself. Example answers: It's a well known company, the customer is in a target industry or market segment or has an interesting product application. One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract.
  • CLIENT BRIDGE  |  THURSDAY, APRIL 26, 2012
    [Industry, Information] Website Elements that Hamper Inbound Marketing
    A "Contact Us" Form Instead of Contact Information A "Contact Us" module is vague and generic, and should never be the only means of communication between you and your customers. Unintelligible "About Us" Page Make sure you're writing in a language that non-experts and others outside your industry can understand. Avoid business babble.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 29, 2014
    [Industry, Information] 6 Tips for Managing a B2B Crisis Using Social Media
    'Every B2B company, regardless of size and industry, will encounter the occasional crisis. Keep the Information Flowing. Keep the information flowing, and strive to provide meaningful social media updates according to the schedule and on the platforms that you have established. Develop a Strategy. Document your plan.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Industry, Information] Are You Bungling Your Blog Homepage Design?
    If you want someone to subscribe to your blog, only ask for the information you need for them to subscribe -- usually just their email address and/or frequency preferences. You can then use that information to nurture your blog subscribers into leads. You''re focused on getting posts up on the blog so you can start ranking in search.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 19, 2011
    [Industry, Information] The 25 Best Social Media Books of 2011
    How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, … and Grind Your Competition into the Dirt  by Jeffrey Gitomer. Time flies so fast and 2012 is just around the corner, so it’s time to reveal my picks for best books of 2011. Engage! The Thomas.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Industry, Information] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    Contact Information: This should include the best ways to contact you, plus a website or landing page that includes information to your target prospects. They will use the terms that others in your industry use, and they will also validate your position as someone who is helpful. Tom calls this inbound social selling.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 3, 2010
    [Industry, Information] Ways to Market your Non-Fiction Book Without Breaking the Bank
    The publishing industry is in bad shape right now. With a good reviewer, you could be getting valuable information that will only make your next book more effective. Create a workshop where your book is used as the text If you are versed in training, put a workshop together which outlines your techniques and information.
  • SYNECORE  |  MONDAY, JUNE 16, 2014
    [Industry, Information] 6 Reasons to Get Consistent With Your Content Strategy
    The purpose of an editorial calendar is to build a publishing schedule over the upcoming week or month that strictly focuses on the information you need for content production, ranging from content topic themes to publish dates. By planning ahead, you can include featured guest posts that vary by subject matter and industry leader.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 23, 2011
    [Industry, Information] Thought Leadership Interview #11 – Jeff Chamberlain of Aprimo
    Content is still king, meaning what will generate leads is getting relevant information and offers in front of  buyers at the right time and in the right place.  It’s recognition that buyers are researching and scouring the internet for information and intelligence prior to contacting vendors. I’m excited about this interview.
  • LEAD VIEWS  |  MONDAY, JANUARY 30, 2012
    [Industry, Information] The Art and Science of E-Mail Marketing for Small Businesses
    Know that people click on a call-to-action because they want additional information about what they clicked on, what your prospect is interested in. Not general information about your company. Depending on the industry a 30% open rate and a 10% click rate are considered excellent results. Easy on the graphics!
  • VOLACCI  |  TUESDAY, JUNE 25, 2013
    [Industry, Information] Social Media and Lead Generation: Choose Wisely
    While those networks are incredibly important and shouldn''t go unattended, there are also a number of social networks dedicated to certain interest areas and industries that provide a wealth of opportunities.  . With that information, create buyer personas. . 'Social media is a trend that''s not going away. Who is he (or she)?
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Industry, Information] After an Event: How to Connect and Follow up on Email + Social
    If someone you met at an event asked for information on a certain product or service that you offer (or handed you a business card), don’t automatically add them to your email list. Share information about the event directly. Now what? The Welcome Message. Consider a show discount or offer. Segment your new list.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Industry, Information] The Evolution of a Marketer
    It also was a time of new ideas and innovations in the industry, leading towards a new era of marketing. In order to attract prospects and generate leads , today’s marketers must inform and educate buyers with relevant, compelling messages that include e-mail, social, mobile and innovative content. Selling a product, plain and simple.
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Industry, Information] 16 Ways to Simplify Your Prospects' Decision-Making Process
    6) Don't Hide Your Pricing Information. Any time I come across a website with no pricing information, I start to think that something is fishy. Don't withhold your pricing information. 7) Provide Product Guides (About Your Product and Your Industry). 16 Ways to Simplify Your Prospects' Decision-Making Process. WIIFM?).
  • TOMORROW PEOPLE  |  THURSDAY, OCTOBER 4, 2012
    [Industry, Information] The Death of Magazine Advertising [FLIPBOOK]
    An industry in the decline. This newfound availability of information has had an adverse effect on print media in general, particularly with the advent of tablets such as the iPad. There was a time when you'd go to the newsagent, buy a magazine and then search page after page of ads in the hope of some content. Things have changed.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 9, 2012
    [Industry, Information] Add Social Media to Your Outbound Efforts
    typical target list will contain companies that fit a target profile because of their size or industry. Traditional data will help you find basic contact information for prospects: names, titles, email addresses, Twitter handles, etc. Social intelligence tends to contain much more useful information. Find Out More about Them.
  • CRIMSON MARKETING  |  THURSDAY, JULY 25, 2013
    [Industry, Information] Save Your Online Brand – Before It’s Too Late
    The best way to start your brand protection is to look at other fraudulence cases in your industry. Include keywords in your industry and most importantly you and your business’s names. These alerts will keep you informed with news articles, blog posts, reviews and fraudulent use of your brand name right in your inbox daily.
  • THE EFFECTIVE MARKETER  |  MONDAY, AUGUST 12, 2013
    [Industry, Information] How The Democratisation Of Data Is Helping Small Business
    Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. Like many other industries that the Internet has disrupted market research is also not immune to change.
  • MEASURABLE MARKETING  |  MONDAY, SEPTEMBER 20, 2010
    [Industry, Information] 9 B2B Social Media Errors to Understand Before Jumping in
    Whether or not this information works to promote your overall business strategy. Your followers are looking for content that educates and informs them on a wide variety of industry data. Most businesses either already are, or are thinking about, taking part in social media. You didn’t do your background research!
  • HUBSPOT  |  MONDAY, JANUARY 2, 2012
    [Industry, Information] 8 Reasons You'll Get Buried Alive Without Quality Content
    We asked some industry influencers how they thought companies will get found online in 2012. This means that not only will questions be answered faster, but also that the answers will come from Google itself as it pulls the information from sites. And if it's great quality, they'll know who to go to for more information. hours.
  • BLOG MY CALLS  |  FRIDAY, APRIL 19, 2013
    [Industry, Information] Research from Yext Webinar: 43% of Local Businesses Have Missing or Incomplete Addresses
    During the webinar on Wednesday they unleashed incredibly interesting local search information. In some industries like hospitality and insurance the number is even higher. In the insurance industry the number is 64%. 'On Wednesday we hosted a webinar with NYC-based Yext. These local listings are critical for local search.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 10, 2009
    [Industry, Information] ClickInsights: 3 important components that will make a great case study
    In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. All case studies are not created equally.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Industry, Information] If Your Writing Sucks, So Will Your Content
    It’s a problem that continually challenges Google to show the most relevant information, but it goes much deeper than that. Take everything you learned from there and keep it in the back of your mind as you revisit your industry and your customer’s needs. I agree 100%. Writing sucks, and it’s hard. But that’s just part of the puzzle.
  • HUBSPOT  |  THURSDAY, JUNE 3, 2010
    [Industry, Information] Must Watch: 12 Awesome Social Media Tutorials
    Even if you don't yet have a twitter account, do a quick Twitter search for an industry related topic or interest and you'll be supprised at what you find. For more information on the Facebook Like Button, visit developers.facebook.com. Twitter Search in Plain English The good people at Common Craft put together some awesome videos.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Industry, Information] 7 Terrific Ways to Use Social Media for Instant Feedback
    The great thing about social media is that your network probably consists of not only current customers, but also prospects, target customers, and industry influencers. For example, you could use Google+ circles to segment people by industry or location to better target your questions. Ask Industry Experts. Host a Focus Group.
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Industry, Information] Some Interesting Reactions to the Q1 Conversation Analytics Infographic
    This infographic contains data from dozens of industries and a variety of sectors. Perhaps I didn''t clearly explain what the infographic was, how we extracted the information and what it meant. 'Early last week we released an infographic that details high level data from millions of call segments we analyzed in Q1. got one.
  • BUYEROLOGY  |  WEDNESDAY, APRIL 21, 2010
    [Industry, Information] The 10 Rules for Creating a Buyer Persona: Rule 6
    The quest for information can be addicting.    In organizations where the leadership is mostly analytical in nature, the need for information and analysis can be interwoven into the corporate culture and is a component of every decision.  Image by kevinzhengli via Flickr. hard lesson learned.  Next up: Rule 7.
  • B2B MARKETING TRACTION  |  WEDNESDAY, FEBRUARY 3, 2010
    [Industry, Information] How to Use Google for Market Research
    In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. Tweet. We need to participate consistently (with discipline !) and we need to provide consistent brand images and messaging. Setting up Google Alerts is easy.
  • B2B MARKETING TRACTION  |  WEDNESDAY, FEBRUARY 3, 2010
    [Industry, Information] How to Use Google for Market Research
    In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. Tweet. We need to participate consistently (with discipline !) and we need to provide consistent brand images and messaging. Setting up Google Alerts is easy.
  • NUSPARK  |  SUNDAY, APRIL 29, 2012
    [Industry, Information] How Labels works in Google Adwords; benefits of the new feature
    Vendor List: “Directory” “List” “Guide” “information”. Industry: “Law firms, “Accounting” “Technology”. For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. Label: How-To.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Industry, Information] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    We should also be demonstrating best practices within our organizations and industries. For more information, be sure to sign up for our upcoming webinar, Mobile First: 5 Tips for Integrating Mobile with Marketing Automation. 'Author: Eric Kim The race to mobile has become a stampede. The In the US, almost $10.5 Mobile is different.
  • 3D2B  |  MONDAY, APRIL 21, 2014
    [Industry, Information] 10 Tips to Drive Webinar Attendance
    Pick an Appealing Topic – With your target audience defined, find a topic that will appeal to them, something that fills an information need they have. Scrub” email lists first to ensure you have current information. The tips below will help your webinar approach (or exceed!) that 65% attendance target. . Event Recruitment & Follow-U
  • LEADER NETWORKS  |  MONDAY, NOVEMBER 16, 2009
    [Industry, Information] What Enterprise Can Learn From the FDA Social Media Hearings
    What parameters should apply to the posting of corrective information on Web sites controlled by third parties? While much of this discussion and information exchanged is specifically related to the healthcare industry, in many ways it brings to light the disruptive and game-changing nature of social media. Are you?
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, FEBRUARY 13, 2012
    [Industry, Information] Payment systems for eCommerce websites: which one to choose?
    ve researched this subject by gathering information from the actual users and here is what I found out about top popular payment systems on the Internet. Takes particular interest in eCommerce industry to learn from top professionals and share with beginners like herself. Which on-line payment systems are the most popular? Business
  • B2BMARKETINGSMARTS  |  MONDAY, MAY 9, 2011
    [Industry, Information] B2B marketing content — 4 important rules.
    As Lee Odden explains, it is being used to provide B2B buyers with reliable information for finding new resources, having something to promote through social channels, and to gain influence and promotional exposure for the company through syndication, blog mentions, links and more. Cohen. What is content exactly?
  • HINGE MARKETING  |  FRIDAY, DECEMBER 6, 2013
    [Industry, Information] Making the Case for Blogging in B2B Content Marketing
    But whatever format your organization chooses to move forward with, you need to make sure that it educates your audience and positions you as the thought leader in your industry. Speaking authoritatively on topics that are important to your industry will spotlight your firm’s expertise and present you as the thought leader.
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [Industry, Information] What's the Deal With This Whole 'Context Marketing' Thing?
    For a while now, the industry has been leading up to the next phase of marketing that is finally here in full swing -- context marketing. The marketing champs in every industry are the ones who are leveraging context about their audience, leads, and customers in their marketing. What next? What Is Context Marketing? Win-win!
  • NUSPARK  |  MONDAY, JULY 4, 2011
    [Industry, Information] Marketing Automation- What’s the Fuss? New Book Sets the Record Straight
    For example, go through a copy of Information Week, and ¾ of the ads promote a unique URL that houses specific downloadable content. In today’s world, buyers are making decisions on vendors due to the quality of educational and informative content they receive.  Key industry stats on the benefits of lead nurturing.
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Industry, Information] How to Unseat an Incumbent?
    Click here for more information. 'I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. Source: UBM Tech’s 2013 IT Buying Triggers – HowTech Purchases Are Ignited.
  • TOM PISELLO  |  TUESDAY, JANUARY 11, 2011
    [Industry, Information] Is there an ROI from Social Media? Latest Research Indicates Yes and No.
    Our research shows that ROI results are mixed at this time, with some companies, industries and best practice leaders reaping a payback on social media marketing investments, while others struggle with low engagement levels, high costs, and poor returns. As social media marketing efforts increase, so does the investment required.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 14, 2014
    [Industry, Information] How Northwood Construction Became a Local Hero
    Armed with this knowledge, we helped Northwood develop educational content including: A Northwood blog targeting homeowners in northern Virginia, providing regular, relevant information on remodeling, aging-in-place, managing cost, and caring for homes. Northwood Construction, for example, is a home remodeling firm based in northern Virginia.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Industry, Information] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Noting that the “trend in digital information sharing (on social networks) is still a huge challenge for many companies,” Rick van Boekel advises marketers to develop a strategy, stay involved (or stay away), and integrate efforts among other guidance for marketing success in social media. How can an brand establish trust online?
  • ANNUITAS  |  TUESDAY, AUGUST 9, 2011
    [Industry, Information] Interview with Adam Blitzer, Co-founder and COO, Pardot
    It’s great to see them embracing some of the best practices that are preached by our industry – really looking to bridge the gap between sale and marketing, recognizing that the whole company should be working toward a common goal and using technology to make that happen. We display this type of information within Pardot lead records.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 14, 2012
    [Industry, Information] Savvy Speaks: Web Site Pet Peeves (and Best Practices)
    Instead of "We are a Social Media Company" try "We provide social media support using the industry leading analytics tools to give you better insight as to the reach and return of your social media efforts" Based on that I know if you are the right company I am looking for so I can dive further into your site or go elsewhere.
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 26, 2010
    [Industry, Information] B2B Marketing Events Around The World - Nov 2010
    The changing nature of our industry propels us to stay on top of the latest trends. Here's what's on tap for marketing industry events for November. Lauderdale, FL: An online marketing conference featuring today’s leaders in the Social Media, Search Marketing & Venture Capital industries. Ongoing, B2BTOTY Awards.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [Industry, Information] Top 5 Brand Building Tools for Technology Firms
    Develop a must-read industry blog: Make sure your blog is something that potential clients and referral sources want to read — having a blog just to have one won’t cut it. Publish a provocative industry newsletter: Not sure if a blog is right for you? Does a major question remain unanswered in the industry you serve?
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 13, 2012
    [Industry, Information] Nine Visuals Your B2B Website Really Doesn’t Need
    Almost anyone can rent a unit in a suburban industrial park. Why would anyone who is buying industrial carpets or server racks want to look at a bad photo of your kid? All it does is tell your customers that you would rather screw around with photos of your pet than offer meaningful information about, say, your products! Please.
  • HUBSPOT  |  TUESDAY, FEBRUARY 15, 2011
    [Industry, Information] Facebook Pages Offically Killing FBML In Favor of iFrames
    While you may not be the person that actually does the code for your cusotmer Facebook tabs and applications, that doesn't mean you shouldn't be informed about the new advantages that iframes bring to Facebook Pages. Find out from industry experts and marketers! Last week Facebook, made some big changes to its Pages platform.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 7, 2012
    [Industry, Information] Blog Writing: 5 Tips to Break a Blogging Rut
    Look ahead for seasonal topics, read business news and review current events in your industry. You probably have a specific focus for your blog and readers depend on your information in that area. Business blog writing is tough. How do you break out of blogger’s block ? Reaching customers on an individual level. Read other blogs.
  • THE POINT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Industry, Information] No Leads from Social Media? No Excuses.
    In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Here they are, in a nutshell: 1.
  • B2BMARKETINGSMARTS  |  TUESDAY, FEBRUARY 8, 2011
    [Industry, Information] Where B2B marketing still grabs attention in today’s communication overload.
    It pays off in its ability to better target B2B leads based on industry, title, company size and other demographics that are typically available in mailing lists but not in email lists. Also, messages are read in a momentary calm in the chaotic sea of information, when people take time out of their day to sort their mail.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 3, 2012
    [Industry, Information] How to Get Your Prospects to Call You Back in 2012
    I’m sure there are some good pieces of information you can gather that will give you better personal insights on them. Using the trigger events you monitor around their company and industry coupled with what you have gathered about the individual, structure your first conversation all around them. Leveraging existing connections.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Industry, Information] 12 New Year's Marketing Resolutions You Can Actually Keep
    Marketing automation is an extremely powerful tool and one of the fastest growing parts of the industry, but still, many marketers abuse it. Why you should make this resolution: Analytics can provide amazing insight into your marketing campaigns and inform changes that could significantly improve your results. Tweet this resolution! ).
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [Industry, Information] Open Research: A Framework for Social Analytics
    After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza! Wowza!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 22, 2013
    [Industry, Information] Sales Prospecting Perspective Weekly Recap - Week of February 18, 2013
    The industry is still experiencing rapid growth, with new start-ups sprouting up every week and has shown no signs of slowing down as long as there is sustained interest and investment. Great read with some informative information on how to construct your prospecting emails. Now, on to this week's recap. Stay toasty Boston
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2011
    [Industry, Information] Selling new products – 5 success factors for training your sales force
    In the rush to market, all too often companies provide salespeople with only marketing materials, product training, and pricing information. With that information in hand, salespeople should be able to identify from their accounts those prospects most likely to be early wins. This guest post is from Janet Spirer, Ph.D., Collaboration.
  • HUBSPOT  |  MONDAY, AUGUST 20, 2012
    [Industry, Information] How to Identify Leads' Needs So You Can Segment Emails Like a Pro
    Depending on your product or service and your marketing objectives, you can segment your leads based on demographic and geographic information or behavior-based information such as the type of content your leads have previously engaged with and which point they're at in your funnel. Needs-Based Approach to Lead Nurturing. Trust me.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Industry, Information] 5 Steps for Crafting an Effective B2B SEO Blogging Strategy
    Industry thought leadership. Experienced industry professional (and guest writers). Internal search query reports offer similar data once the visitor is on the website looking for information. Leveraging Google Trends for keyword "hot topics" related to your industry. Are you a Search Engine Watch Member? Team meetings.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Industry, Information] Marketing Automation for the Inbound Challenged-Part 4: Vendors II
    This deep dive into marketing automation has been almost as fun as it has been informational. OneView also answers the industry's need for a system that's easy to use; Loop Fuse can have it up and running for you in minutes, with set-up and CRM integration at no charge. hope this series has been as helpful to you as it has to me.
  • EMAGAZINE B2B BLOG  |  TUESDAY, NOVEMBER 13, 2012
    [Industry, Information] eMagine Launches New Websites
    Courtagen Life Sciences is a privately held global life sciences company that provides innovative proteomic and genomic products and services to the life sciences industry. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Galatea. Galatea Corp. BCN Telecom.
  • PAUL GILLIN  |  THURSDAY, AUGUST 1, 2013
    [Industry, Information] How to Summarize Content for a Business Audience
    'In my previous post about How to Read and Summarize a 20-Page Research Report in 20 Minutes , I showed how to skim through a complex document and gather essential information to use in summarizing the material for a business audience. Then we plug our highlighted information into an “inverted pyramid” template. Inverted
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Industry, Information] 9 Pillars for a Killer Content Marketing Strategy
    The information should strike a chord with readers emotionally, intellectually, and/or in terms of practicality. Consumers are smart and can differentiate solid information from spam. Your readers, once engaged, will expect to receive information from you on a steady basis. 'Image source. Two words: content marketing.
  • E-QUIP  |  TUESDAY, NOVEMBER 20, 2012
    [Industry, Information] Does Quality Really Distinguish Your Firm?
    Despite common claims that "our quality sets us apart," quality management processes in our industry are predominantly designed to simply meet the norm. Unlike other industries, we generally don't measure quality, so marketplace benchmarking would be very difficult to accomplish. What differentiates your firm from your competitors?
  • WRITTENT  |  TUESDAY, APRIL 23, 2013
    [Industry, Information] 20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing
    Your social media content strategy should include a balance of your best blog articles, offers, and industry-related news. However, these insights include information on follower demographics, to help you ensure you’re reaching the right audience. Company Pages. Invest in Banner Images. Optimize Your Products & Services Tab.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 7, 2012
    [Industry, Information] 5 Inside Sales Trends to Expect in 2012
    Seize the Hidden Sales Cycle  - The new normal now is our self-sufficient customers who are engaging later and alter in the sales cycle, and coming in much more informed than ever before. These 5 trends are derived from a very, very interesting Inside Sales Trends Report: 12 in 2012 Inside Sales Trends  by Josiane Feigon. trends
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