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  • B2BBLOGGERS  |  WEDNESDAY, APRIL 4, 2012
    [Industry, Information] How To Keep Your Blog From Undermining Your Brand
    Yet for many small and midsized businesses in diverse B2B industries, from makers of a digital multiplexer to providers of paper pallets , it can be easy to forget this fact when creating their blogs. If your blog is written in first person and seems informal, while your other media is strictly academic, you can turn off your readers.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 7, 2013
    [Industry, Information] Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups
    Once a website visitor has clicked on a call to action and gone to a landing page to provide their contact information in return for the offer, you have just taken the business relationship to the next level. steady diet of blogging is also good for your company''s complexion: Blogging helps you become and industry leader through education.
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 4, 2016
    [Industry, Information] Compelling Newsletter Content:2 Big Problems
    You just learned about an important change to your industry, and you are so eager and excited to get this out in front of your readers (and meet your newsletter deadline), that you publish the news with all the details, but fail to mention  how this will impact your readers, or why it’s important to your reader ? It’s not easy.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Industry, Information] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
    Our industry is enterprise gamification, which is exceptionally noisy in terms of marketing fluff. This was a huge lesson for me about the value of authenticity. 5) Read about your industry. It pays off to read good books and articles both about your industry and about business, management, and human behavior. Or is it?
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Industry, Information] The Salesperson's Guide to Sending Prospects the Right Content at the Right Time
    Your marketing team is constantly cranking out useful, relevant information packaged in different types of offers that can help you sell: ebooks, blog posts, case studies, SlideShares , webinars, infographics. The request might even help inform subsequent pieces of content, filling in holes in their content arsenal. you get the gist.
  • HUBSPOT  |  TUESDAY, OCTOBER 6, 2015
    [Industry, Information] 10 Tried-and-True Tips for Sales and Marketing Alignment
    To help share the information across our team and with anyone else new to sales and marketing alignment, I decided to compile everyone's best practices into a blog post. Use this strategically to share important information in both directions. 3) Have a content creation process in place. but that wasn't scalable as we grew. Lead views.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Industry, Information] Mary Meeker's Newest Internet Trends Report a Must-Read for Marketers
    The amount of digital information created worldwide, tagged, and shared has grown 9-fold in the past five years, and should quadruple again by 2015. 4) Short form is hot. What stands out to you for the inbound marketing industry? Mobile internet usage is soaring past desktop usage. And marketers are spending money in the wrong places.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 31, 2015
    [Industry, Information] Designer 101: The User Experience Design Umbrella
    There is one designer-type: User Experience, that has similar responsibilities associated with it no matter the industry. Information architecture. This takes into consideration the general fact that almost all web-users scan for information rather than read every word. Enjoy! Who is your designer, really? Source . Usability.
  • SYNECORE  |  WEDNESDAY, MARCH 19, 2014
    [Industry, Information] The Writing's on the Wall: Ten Tips to Facebook Success
    These numbers may vary based on your industry.). 2) Become a Facebook Observer. You can’t succeed on Facebook by only going online when you are planning on putting information out there. That might be information about your company, coupons, exclusive offers, etc. Everyone is on Facebook these days. So do we.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Industry, Information] New developments in B2B marketing list acquisition
    The B2B list industry has changed considerably in the last decade, with the proliferation of social networks.  Then, Leadspace scours the Internet, social networks and scores of contact databases for look-alikes and immediately delivers prospect names, fresh contact information and additional data about their professional activities.
  • HUBSPOT  |  THURSDAY, MAY 2, 2013
    [Industry, Information] 3 Ways for Floundering Agencies to Find Growth
    But seeing isn’t believing, and in this case, thoughtful, knowledge-based information about a specific area of expertise or industry will do more to convince a client of the possibilities that a partnership will bring. Have you had a conversation with a college sophomore lately? want to save the world. It eliminates departments.
  • ACT-ON  |  WEDNESDAY, MARCH 2, 2016
    [Industry, Information] Gmail TLS Encryption and Deliverability: What You Need to Know
    As a corollary, Gmail responded by allowing its users to become better informed as to the source of their messages and whether or not the sender even cares to enable TLS encryption before blasting. All of the information is available for the postman or anyone handling it to read while in transit. See an example here. So what is TLS?
  • MARKETRI  |  THURSDAY, DECEMBER 13, 2012
    [Industry, Information] The Public Relations Metamorphosis: Social Media is Here to Stay
    It’s incredible how an industry can change and completely reinvent itself in less than a decade. The widespread use of social media has indeed changed how people communicate and share information. By Jennifer Wasilisin. Public relations strategies and tactics have certainly come a long way in the last several years. versus 7.2
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Industry, Information] 10 Habits of Top-Notch Content Creators
    Awesome content creators are resourceful, both in terms of human resources and informational resources. They encourage teammates to contribute content, and they know where to find information, data, and statistics to fuel their content machine. Interview industry thought leaders for your blog. Do you have it? Have no fear!
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 12, 2016
    [Industry, Information] How data supports the Mobile Conversion Strategy
    The implication was that by filling out the online questionaire requested on the card, personalized insight could be gained to inform a more customer-centric experience. But the corporate OEM/Factory piece and outreach was a good first step in an industry lacking interpersonal data. Choosing Customer Lifecycle vs. Funnel Analysis.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 29, 2013
    [Industry, Information] LeadSpace Offers A No-Memory Approach to B2B Lead Scoring
    LeadSpace argues that its approach avoids outdated information, saves the cost of storing and updating a persistent database, and lets the system collect precisely the right attributes for each situation – which can’t be known in advance. information on names provided by the client). since they’re clearly in a different business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 24, 2013
    [Industry, Information] SEO Ethics and Content Marketing: Spammers vs.Thought Leaders
    You know the industry, so you provide the ideas, but you also do the research and write the first draft. Leverage your own time by sharing ideas, information, and connections with them. By {grow} Community Member Andy Crestodina. Blogging is work. Finding time is hard, and pushing back deadlines isn’t easy. So why not outsource it?
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Industry, Information] The Art and Science of Viral Videos
    Based on his years of experience in the marketing industry , Berger believes that word of mouth is more effective and more important than conventional advertising because, “we don’t listen to ads, we listen to our social ties.” Chances are, your customers are looking for information regarding your field or industry as well.
  • HUBSPOT  |  TUESDAY, NOVEMBER 27, 2012
    [Industry, Information] The 16 Most Important Social Media Updates of 2012
    When breaking trends affecting the industry happen, Tailored Trends is a way marketers can immediately find out about it, and possibly even do some newsjacking. Before, all of the LinkedIn pages basically looked the same, with the exception of the unique logo and company information blurb. 10) LinkedIn & Twitter Break Up.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 17, 2016
    [Industry, Information] Why You Can’t Afford to Gamble with Your Marketing Strategy
    Every move you make needs to be informed by the right data and insights, and you can do this using a marketing automation platform. You need a strategy for combining titles from different industries into one manageable package that makes sense. You can barely even classify it as a gamble—it’s just stupid. Comment your tips below!
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [Industry, Information] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. ” 60% of shared information contains links to published content (online publications, blogs, etc.); Or that 73% of U.S. And 73% of U.S. Fridays at 4 p.m.
  • RADIUS  |  FRIDAY, OCTOBER 28, 2016
    [Industry, Information] How To Elevate B2B Data Accuracy With Customer Network Effects
    B2B data is usually siloed and fragmented across marketing stacks, and marketers lack a single source where they can get the latest, most accurate information about the businesses they’re targeting. Although not all of signals make the cut, as the Business Graph only surfaces the information which it has a high degree of confidence in.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 21, 2011
    [Industry, Information] Eight Factors to Consider When (Re)Launching a Business Blog
    Informative? Though these will likely evolve over time, it’s best to think about at least the obvious subjects for your company and industry up front. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web.
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Industry, Information] A Beginners Guide to Inbound Marketing
    Become a thought leader in your industry by educating your audience with business blogs, social media sharing, and resources like eBooks and infographics. If your audience considers you a trusted source of information, they are more likely be interested in more sales-actionable content such as a trial offer or demo. 4. KNOW YOUR GOALS.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, MAY 15, 2013
    [Industry, Information] [Video] The Ultimate Sales Pitch
    How about talking about how key industry trends are impacting their business? Bring them ideas, insights and information that make meeting with you worthwhile. What makes a good sales pitch? If you''re selling to the corporate market, let me be frank with you. Nothing in the whole wide world makes a good sales pitch.
  • HINGE MARKETING  |  FRIDAY, APRIL 24, 2015
    [Industry, Information] 5 Things Your B2B Buyer Wants You To Stop Doing
    Especially in complex and emerging industries, buyers feel that sellers don’t understand their businesses. In fact, according to research by the Hinge Research Institute, the number one factor that dissuades buyers is a seller who is uninformed about their industry. Some of it is great. Some of it is mediocre. “Stop.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Industry, Information] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    We blog to gain authority in our industry. Some are from one persona, others are from different industries, and still others are from different locations. Segmenting your contacts based on similar characteristics will ensure you get more accurate information. In life, many people believe that more = better. Yep, that''s better.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 14, 2013
    [Industry, Information] eMagine’s 6 Favorite Bookmarks, and Why They’re our Favorites
    I recently polled the folks at eMagine to find out what sites they regularly visit, or bookmark in their browser as must-see and go-to sources of information on a regular basis. MarketingLand is a great aggregator of news, educational information, and perspectives on all aspects of online marketing. LinkedIn Today. Marketing Land.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 26, 2011
    [Industry, Information] B2B Social Media and Content Marketing in the Sales Funnel
    Establish Industry Credibility and Expertise in the Awareness Stage. As buyers move into the consideration phase, they are looking for more than just product information. Assembling the right information in the appropriate format in the context of the sales cycle, allows marketers to leverage it in ways that were never possible.
  • ACT-ON  |  FRIDAY, JANUARY 22, 2016
    [Industry, Information] Case Studies 101
    Case studies can intrigue, inform, inspire, and ultimately convert. If your sales process is long and involved, an information-rich, long-form written case study may be just what you need. Send your case study to a list of industry publications that may be interested. But what goes into a case study? What’s the best format?
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Industry, Information] How to Please Google in a Post-Hummingbird World
    Then, create customer personas that incorporate all this information, so you can create content that speaks to specific personas and buying stages. Meanwhile, your blog readers are not necessarily in consumer mode, they may be looking for general information. Therefore, your blog should engage and inform rather than overtly sell.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Industry, Information] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    Knowing what these individuals like and share on social media platforms offers a wealth of valuable information, which you can uncover by asking questions like these: What types of third-party content do they share? Initially, a simple spreadsheet may work to keep track of this information. What’s next? Start with listening.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Industry, Information] Driving Business: When Business Development and Marketing Are in Sync
    In fact, across professional services industries, only a slight majority ( 54 percent ) said marketing and business development activities were strongly coordinated. Yet, no one is in a better position to inform marketing on industry trends and client pain points than business development folks. What’s the Difference?
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 1, 2015
    [Industry, Information] 5 Mistakes Every B2B Company Is Making On Facebook
    Your posts need to be engaging while providing industry-related information to your customers. By showing them that you know your industry and will provide them with up-to-date information, you’re illustrating your company’s professionalism as well as its superior customer relations. Not using the Custom Audience feature.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Industry, Information] Best LinkedIn Guides, Tips and Tactics of 2010
    And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. industry news, important announcements) and providing thoughtful, helpful answers to questions in your area of subject matter expertise.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Industry, Information] How to Get More People to Register for Your Next Event
    Reaching out to influential people in relevant industries is a really good way to get your event in front of the right people. Give enough information. It’s better to overcommunicate any event information that could cause confusion by adding an event-specific FAQ on another tab so as not to clutter your main page. Social.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 19, 2014
    [Industry, Information] AGILE Selling
    In today’s sales world products/services are changing rapidly or as salespeople who may change companies or even industries, learning quickly and increasing your level of professionalism is essential, Agile Selling provides the salesperson and sales manager the guides lines and sales best practices to achieve success. AGILE Selling. Books
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Industry, Information] Marketing Automation Tips for Manufacturers
    Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution. Identify pieces of content that will require contact information be submitted in order to access. This keeps forms short while you continuously gather additional information. link]. Make a list.
  • SYNECORE  |  TUESDAY, JULY 8, 2014
    [Industry, Information] 6 Principles of Influence Within Your Inbound Marketing
    Establish your brand as a credible company built on expertise in the respective industry. There are great ways to establish your company as a credible source of expert information and thought leadership online. Allow for confidence to bleed into your content and project the voice of a thought leader within your industry. Liking.
  • MARKETRI  |  FRIDAY, MARCH 2, 2012
    [Industry, Information] Improving Email Marketing: 8 Keys to Higher Click-Through
    ” Thus, all of us on the prospect/consumer end are bombarded with a near constant stream of offers and information. We’ve experimented with various factors with regard to email marketing and the following seem to be key in getting recipients to open and even click further for more information. Is there a trend?
  • HUBSPOT  |  FRIDAY, APRIL 27, 2012
    [Industry, Information] Why Landing Pages Are an Indispensable Part of Marketing
    First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form). She submits her information, and voila! -- she's now a viable lead for your painting business with whom you can easily follow up! Landing pages , that's what!
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 13, 2012
    [Industry, Information] Out-of-the-Box Airline Social Media Initiatives
    Social media has become prominent in various aspects of travel , and the airline industry has honed in on a number of out-of-the-box ways to utilize it. The night also included hosted food and beverages plus numerous members of the ANA staff on-hand to personally talk with guests, share information and answer questions. and cost.
  • HINGE MARKETING  |  FRIDAY, JULY 31, 2015
    [Industry, Information] How to Use LinkedIn Showcase Pages to Connect With Your Audiences
    Follower and visitor demographics, like seniority, industry, company size, and function. Taken together, this information will help better understand who your followers are and what content is resonating with them the most. 5. In fact, it’s the social media network for business professionals. And how can you get started? 1.
  • LATTICE  |  WEDNESDAY, MARCH 23, 2016
    [Industry, Information] Chasing Unicorns at MarTech 2016
    Unicorns dominate the imagination of our technology industry, and I’m sure each of the more than 100 companies exhibiting aspires to become the next unicorn. Systems like Lattice constantly bring in new information and instead of breaking a system, we improve the outputs based on new data, or different types of information.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 3, 2012
    [Industry, Information] What My Paper Route Taught Me about Content Marketing
    Digital marketers can learn a LOT from the newspaper industry on this score: when people know when to expect information, they have a greater appetite for it. They work with middle market B2Bs in industries as diverse as restaurant merchant processing and bulk gloves. Note: This is a guest post by Brad Shorr. Theming.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Industry, Information] What Should You Blog About?
    When it comes to business blogging, the pressure increases with the expectation that what you write will provide measurable results in the form of leads or industry prestige or speaking invitations or any number of other tangible and intangible benefits. ” It’s a fair enough question. Launching a blog is a long-term commitment.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 4, 2011
    [Industry, Information] A “Virtuous Cycle” Model for Engaging in Social Q&A Sites
    After all, the company that manages to balance scale with quality could pose a serious threat the industry analyst establishment while forcing corporate participants to ratchet up transparency to even higher levels.  The winner could, quite literally, change not only the way buyers consume information, but also the way companies share it.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Industry, Information] 5 Lead Generating B2B Website Trends
    CTAs offer something valuable to users usually in exchange for some information from the user. This could be an email address, the name of the company they work for or more detailed information about their role or interest in your firm. Today people expect access to information and expertise at no cost. Nobody likes pop-ups.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Industry, Information] Twitter Tests Out New, More Visual Layout
    One of the cool things about working at a popular tech blog like Mashable is that you''re really in-the-know about industry news. Sometimes, you''re so in-the-know that you learn about that industry news because the news broke itself to you when you logged into your Twitter account. Here''s what it looked like: Look Familiar? But also.
  • SNAPAPP  |  TUESDAY, MARCH 29, 2016
    [Industry, Information] 5 Amazing Ways to Impact Your Audience With Data Storytelling
    Marketers are learning how to use the right information to drive leads and close sales in record time. But despite all the buzz data is getting in industry circles, most marketers are focusing on  how it informs  strategy rather than  content. In some industries, measuring trends is itself a trend. Calculators. Quizzes.
  • SNAPAPP  |  WEDNESDAY, MARCH 30, 2016
    [Industry, Information] 5 Amazing Ways to Impact Your Audience with Data Storytelling
    Marketers are learning how to use the right information to drive leads and close sales in record time. But despite all the buzz data is getting in industry circles, most marketers are focusing on how it informs strategy rather than content. In some industries, measuring trends is itself a trend. Data Always Tells a Story.
  • HUBSPOT  |  MONDAY, SEPTEMBER 7, 2015
    [Industry, Information] B2B vs. B2C: How Content Marketing Changes by Target Audience
    When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. But while thought leadership is great, it just isn’t as important in B2C industries. company trying to reach decision-makers at another company requires a different mindset and strategy.
  • RADIUS  |  FRIDAY, JANUARY 15, 2016
    [Industry, Information] Webinar Recap: Managing Effective Territory and Vertical Campaigns
    Earlier this week, I presented a webinar about the best practices when targeting by territories (also called geographies) and verticals (also called industries), including where predictive analytics can be beneficial in creating strong strategies and effective go-to-market. Max Nicassio is a Customer Success Manager at Radius.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Industry, Information] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    thought investment banking would be harder and I had been fascinated with Wall Street (I started an IRA when I turned 18 and traded stocks in college), so I took a job in the San Francisco office doing investment banking, focused on the technology industry. love the marketing industry. Below are some of our favorite stories. Josh Gunn.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Industry, Information] Marketing Technology of the Future: Beyond the Customer Data Platform
    Current Trends These are developments happening now that will provide the context for industry changes. Look for systems that are designed to accommodate incomplete information, check for differences between actual and expected performance, and adapt gracefully to failures. have no trouble talking about that. Here’s what I have so far.
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 21, 2013
    [Industry, Information] B2B Marketers: Why a Penguin is Still Ruining Your Website
    If you paid an SEO company to get your website ranked higher in the search engines in the last few years, there is a good chance that company used what the online marketing industry calls “black hat” tactics. How could something as innocent-looking as a penguin almost ruin your website? worked. Rest assured that all is not lost.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Industry, Information] 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
    The Hangout provided fascinating content, but also provided valuable information to those interested in that career path. 5) Get a bigger audience. The campaign created more interest in the event, and seriously delighted some die-hard fans. 6) Interview industry experts. Snapchat. 1) Raise awareness for a cause. Google Hangouts On Air.
  • LEAD LIAISON  |  TUESDAY, NOVEMBER 22, 2016
    [Industry, Information] Building a Brand Strategy
    The website was beautiful, informative and ahead of it’s time.  People started to equate their messaging as the gold standard in the industry. Five or six years ago, John’s company was already spending money on things like SEO/PPC/Adwords and other affiliate programs to drive people to his website. Then something changed. 
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [Industry, Information] How to Create Content for Every Stage of the Buyer's Journey
    Keep in mind y our funnel may look very different depending on factors like your industry, business model, product, pricing, and audience. Because audiences can vary so widely based on industry and intent, persona research is of the utmost importance. In most cases, that's not how purchases are made. Defining the Buyer's Journey.
  • ACT-ON  |  MONDAY, NOVEMBER 30, 2015
    [Industry, Information] You’ve Signed Your New Marketing Agency. Now What?
    How much information do the team members want to see? Funnel KPIs also allow you to see how you compare against industry best-practice metrics and quickly identify ways to improve your performance to get to industry standards. Agency Whispering… Three Key Ingredients for Success. You’ve made it to the finish line. How often?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 18, 2014
    [Industry, Information] 5 Helpful Tips for Sales and Marketing Cooperation
    However: A December 2011 report by Aberdeen Research showed that companies that are best-in-class at aligning marketing and sales: Find that 40% of the sales forecasted pipeline is generated by marketing, compared with 22% among Industry Average companies and 13% for Laggards, and. Sounds a bit like the grade school playground, yes?).
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Industry, Information] 6 Jobs the Best Social Media Managers Actually Do
    They need to know what people are saying, what''s changing on social networks and in the industry, and be able to react and respond accordingly. successful social media manager will be able to find new opportunities for the company by keeping a pulse on the industry. Years after the first "Can we measure the ROI of social media?"
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Industry, Information] 22 Must Know SEO Writing Tips for Higher Rankings
    Despite all the speculation in the industry,  SEO is not dead , and it can still help you rank in SERPs when creating content. Linking to relevant content on high-ranking sites in your industry improves user experience, which is why it is an SEO best practice. Image source. SEO writing tips in 2014? The answer is yes. Plan ahead.
  • MARKETING ACTION  |  MONDAY, JULY 27, 2015
    [Industry, Information] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    The qualified lead definition should cover demographic information (such as company size), situational information (such as their current pains or challenges) and behavioral information (such as webinars watched, specific pages visited, papers downloaded). Any non-essential information should be optional or left out completely.
  • MODERN B2B MARKETING  |  SATURDAY, MARCH 14, 2015
    [Industry, Information] 13 Tips for Marketing Transformation: A Checklist for Change Agents
    They come from experiences gained over scores of client engagements across multiple industries, use cases, and budget levels. Bring your key executive sponsors into the process early—and keep them informed! • If you are a subsidiary or group within a larger global or national brand, collaborate and integrate with others wherever possible. 5.
  • FATHOM  |  MONDAY, SEPTEMBER 26, 2016
    [Industry, Information] Facebook vs. Google: Choosing Between Digital Advertising Giants
    Can you think of two names more synonymous with success in the tech industry? Focused on the targeting of keywords and the use of text-based advertisements, Google Adwords is such a tried-and-true option that it’s often conflated with the industry-wide term PPC (pay-per-click). Facebook and Google. Google Adwords : Paid Search.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 15, 2016
    [Industry, Information] [Ebook] Scoring Big with Fan Engagement
    Author: Renata Bell The sports industry is no stranger to technology. The internet gives them instant “information gratification”—they can access detailed stats, video replays, and breaking news 24 hours a day, with just a few clicks and scrolls. And how can you use these behaviors to inform the next channel they visit?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Industry, Information] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    As an example, think about a B2B manufacturer of insulation material for the construction industry. On top of that, a customer service mobile app can be used to capture and exchange various types of additional relevant information from and to the customer. good example is the car insurance industry. We’re open until 6PM!”.
  • FATHOM  |  THURSDAY, AUGUST 28, 2014
    [Industry, Information] Security Breaches in Healthcare: How To Protect Patient Data
    Hospitals house a tremendous amount of personal data, including financial data, social security numbers and, of course, health information. To uncover ways you can help protect your patient data and prevent security breaches in healthcare, we interviewed Jay Ketchaver, Manager of Information and Technology and Security for Fathom Healthcare.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Industry, Information] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    Best Practices for [Insert Industry/Topic]. An Introduction to [Insert Industry/Topic]. Common Questions About [Insert Industry/Topic] Answered. X [Insert Industry/Topic] Statistics For Better Decision Making. Learn From The Best: X [Insert Industry/Topic] Experts Share Insights. my dad. Well, sort of. Fret not.
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Industry, Information] An Introductory Guide to Improving Your Local SEO
    Location pages provide readers with your NAP, store hours, unique store descriptions, parking/transit information, promotions, testimonials from happy customers, and more. Be the local authority for your industry -- I''d recommend going about it through regularly publishing blog content. On-Page Signals. 1) Set Up Your NAP. Point Road.
  • STORIES THAT SELL  |  MONDAY, FEBRUARY 13, 2012
    [Industry, Information] Chasebuzz Site Features 2000+ ICT Success Stories
    For ICT (information and communications technology) buyers, it's now possible. Decision-makers can search by keyword, vendor company, ICT solution, industry, customer size and deployment country, allowing them to truly drill down to find organizations like theirs. Vendors just need to create an account to upload their stories.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 14, 2015
    [Industry, Information] 4 Tips To Rock Your Content Marketing With A Small Team
    The key to successful content marketing strategy for small teams is to keep it simple, to test and reassess what’s working with frequency, and to keep your audience’s personas, tastes, and demographic information in mind as you do. 4. But this doesn’t have to be the case. Get yourself some good content marketing software. Content Marketing
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Industry, Information] Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
    But, in the B2B industry there have been some interesting (and even seismic) shifts in the last two years, causing the need for the buyer personas you created even just six months ago to be re-evaluated and possibly redone. It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. Buyer Personas
  • WEBBIQUITY  |  MONDAY, MARCH 11, 2013
    [Industry, Information] 25 of the Best Web Presence Optimization Guides of 2012
    sources of information to make a decision. While this is true for the universe of all search results, for commercial searches (that is, those searches where a user is looking for information about a product or service in support of a buying decision), clicks on paid results  are significantly higher. ” Which is WPO. Get Excited.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 6, 2012
    [Industry, Information] How B2B Marketers Can Use Lead Scoring to Better Arm Sales
    Now, buyers start their information-gathering long before they first contact the prospective seller. To keep up with the new buying process, lead scoring systems consider two types of data: 1) explicit data like job title, company revenue, industry, etc. Many marketers are still evaluated based on the number of leads provided to sales.
  • ACT-ON  |  FRIDAY, OCTOBER 30, 2015
    [Industry, Information] Treats or Tricks? 13 Timeless Marketing Horrors
    There’s no better way to sour a lead than to show them information they know darn well is no longer true. They go from being wonders of industry and technology to being … expensive overhead. And then you forgot to use that information. What information are you actually using? Put that essential information in one column.
  • THE FORWARD OBSERVER  |  THURSDAY, SEPTEMBER 19, 2013
    [Industry, Information] How To Give Your Calls To Action a Fighting Chance at Generating Leads
    Stay Above The Fold – This term is a legacy from the newspaper industry which means the top part of a website before the visitor has to start scrolling down. Informational whitepapers will appeal more to buyers in the early stages of their purchase while they are doing research. Be Clear – Not clever. What do you think?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Industry, Information] 3 Marketing Lessons Learned in 3 Weeks
    To me, Google is serious about mobile and if you are one of the “early adopters” in your industry, you will be rewarded. Want more information on the mobile update? And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer. Enjoy! 1. Tom Brady…. Just kidding.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2011
    [Industry, Information] The Nifty 50 Top Women of Twitter for 2011
    She’s an informative and prolific Twitterer, and active in Twin Cities social media. She is an opinion leader on social media, and has been invited to speak at industry conferences and quoted in publications. Wendy is a blogger and digital marketer focused on the pharmaceutical industry. What is it? Jennifer Aaker. aaker. Ambal.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Industry, Information] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    But that’s more important to industry insiders than the marketers who actually use these systems. But aggregate data provides important context for understanding where the industry stands and where it’s headed. Speaking of improvement, we can also see how the industry has changed by comparing the new VEST with scores from one year ago.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2016
    [Industry, Information] A Simple Guide to Navigating Trending Content
    It’s easy to use and, as a Google tool, is informed by more data than you can shake a stick at. From there, simply click on the story to find more information on why it’s trending and where. 4) EpicBeat. This will make it easier for them to think about what they might need, and give you enough time to get this information to them.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 29, 2013
    [Industry, Information] Engage Your Blog Readers with Meaty Content
    One thing you can do is set up an RSS feed for Google News to alert you to interesting stories about developments in the industry. Since many blog readers are interested in consumer information, consider reviewing the  Top 10 Payday Loan Companies  for your readers. You go there for a good meal and leave pleasantly satisfied.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 4, 2014
    [Industry, Information] How to nail your next presentation: 10 rules for public speaking success
    Because there is so much that goes into a good presentation: from collecting your information, organizing it, determining how to present it, practicing, presenting it, etc. Simple demographic information such as the industries your audience works in, their professional seniority, their gender, etc. Preparation is essential.
  • ACT-ON  |  TUESDAY, FEBRUARY 2, 2016
    [Industry, Information] Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read
    Segmentation is nothing more than a very strategic way to apply intelligence you’re probably already gathering, and it results in delivering targeted information that feels more personal to the recipient. If you’re on the flip side of this – you’re the one sending these generic blast emails – I’ll be the first to ask you to kindly stop.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Industry, Information] A Go-To Guide to Screwing Up Your Landing Pages
    If your landing page is wordy, lacking any images or colors, or jam-packed with way too much information, visitors won''t know where to focus their attention and may end up clicking away. On the right landing page, they could make an impact on conversion rate -- and it''s an easy way to boil down a lot of information into a small space.
  • SNAPAPP  |  SUNDAY, MAY 31, 2015
    [Industry, Information] 4 Fresh Content Formats That Will Save Your Content Marketing From “Broken Record Syndrome”
    If you’re in a “boring” B2B industry and you’re not leveraging SlideShare, you’re missing out on a HUGE opportunity. Even the unsexiest of industries can create engaging quizzes. couple great examples of exciting quizzes in seemingly unexciting industries: DDI’s Common Leadership Styles Quiz. Sound familiar? The worst part?
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 4, 2014
    [Industry, Information] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
    Email newsletters are a great way to put a focus on providing information as a trusted resource, without explicitly trying to sell the recipients specific products and services. For many B2B companies, just simply having a blog at all has been a huge accomplishment. White Papers. Email Newsletters. Tutorial Library. Glossary. Toolkits. Demos.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 2, 2015
    [Industry, Information] No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016
    Over the last two months, I’ve been summarizing the content marketing trends to watch in 2016 as a way to first highlight what’s changed in our industry this year and second what will continue to evolve over the next 12 months. The marketing technology industry continues to grow as brands drown in offerings and customer data.
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Industry, Information] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    With worldwide reach, real-time information sharing and unconstrained time slots, primetime is all the time online and the opportunities are limitless. By providing both an informative and entertaining browsing experience, YouTube’s magnetic pull on the average consumer is only intensifying. Simple’. So, Vlogging is big business.
  • BIZIBLE  |  TUESDAY, MARCH 15, 2016
    [Industry, Information] 5 Bold MarTech Predictions For Non-Risk Averse Marketing Technologists
    For a simpler look at the MarTech industry, here’s the charted data used to create the above graphic. Marketers today want to understand their impact on revenue and use that information to improve their efficiency. As a marketing team we care about what marketing leaders see when they imagine the future of MarTech. pipeline” to sales.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Industry, Information] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    Lead magnets are an effective technique for gaining a prospect's contact information. If you’re in an industry that is already well established then it can be hard to come up with original content. Do you work in an industry that is already bursting with quality content? The ultimate guide to housetraining a puppy. Conclusion.
  • MARKETING ACTION  |  TUESDAY, AUGUST 20, 2013
    [Industry, Information] Problem: Leads Fall Out Mid-Funnel. Solution: Nurture Them
    Your segmenting factors could have to do with size of company, location, industry, problem faced, and so on. If you’re targeting an industry, use their terms and language. lead nurturing campaign should encourage prospects to interact, not just consume information. Promotional and product information. Websites. license.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Industry, Information] 16 Questions to Ask Before Beginning a Brand Redesign Project
    Asking your client for some examples of other brands they admire (either in their industry or outside it) can help your team start building a more informed vision, and also forces your client to seriously consider what kind of brand they want to be. What does the industry look like? Did you ever play the telephone game as a kid?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 22, 2012
    [Industry, Information] The Net Generation and the future of social media marketing
    If you are in an industry that is slow to innovate, is this an opportunity for differentiation and competitive advantage? What ideas do you have to capitalize on this information and re-invent yourself and your company? I saw Don Tapscott speak at SXSW and was inspired to read his excellent book  Grown Up Digital.  Through Scrutiny.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 2, 2013
    [Industry, Information] How to Survive as a Modern Marketer
    There is an absolute wealth of information available online and through marketing automation user groups. We have access to a wealth of analytics information with advances in marketing technology and it’s important that marketers actually take some time to use that information to change their tactics accordingly – otherwise what’s the point?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 23, 2012
    [Industry, Information] 4 Steps on How Focusing on People, Not Contacts Will Increase Your Revenue
    Do you really have a good understanding of a potential prospect with just his or her contact information? The sales professionals who are making it in your industry are the ones leveraging unique people insights gleaned from social media and other resources to reach the right person, with the right message, at the right time. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Industry, Information] Finally, the truth about social media and customer engagement
    Here’s an example. I was doing a project for a company in the gaming industry. There are many other strategies to combat information density (which I outline in The Content Code   book) but I think the first step is to have reasonable expectations about the level of engagement we can sustain when a channel is becoming popular.
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Industry, Information] 7 Tips to Hire the Best Freelance Writer
    However, don’t automatically cross off writers who don’t have experience in your industry. You want your writer to deliver great content on time, so make sure you reciprocate by delivering the information they need and paying them on time. Trust them with your information, communicate clearly, and don’t leave their invoices unpaid.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Industry, Information] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    If you’ve transitioned to a revenue-focused mindset, then multi-touch attribution will help inform your strategy with down-funnel insights -- such as which keywords, ebooks, articles, and emails generate the most opportunities and customer conversions. -- -- -- -- -- --. 2. You want to accurately connect marketing to revenue. Organic. Social.
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