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  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 22, 2015
    [Industry, Information] Our Favorite Blog Posts & Articles for 2015
    One of the ways our team remains competitive and successful is through the constant review and distribution of industry-related information discovered online. We make it a point to regularly communicate new discoveries, innovation, and industry news meant to improve performance on behalf of clients and in our own individual growth.
  • ACT-ON  |  THURSDAY, FEBRUARY 25, 2016
    [Industry, Information] Today’s CMO Needs a Few CTO Chops
    The marketing industry has plunged headlong into a technological re-invention over the last decade. Software platforms, marketing automation, mobile ad exchanges, social media tools, and apps (of all descriptions for all kinds of purposes) have turned marketing departments into tech nerve centers. Data Usage. Personalization.
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Industry, Information] 10 Tactics Marketers Can Take to Improve Their Relationship with Sales
    For example, sales might notice that many customers talk about a common industry problem or have a frequent objection, and marketers can work on developing new content to answer common questions and target common issues. This will give your marketing team the information it needs to properly nurture the lead. Top-Funnel Tactics.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, FEBRUARY 12, 2013
    [Industry, Information] What Online Scammers Know About Sales Prospecting That We Don't
    Just as a starter, let me throw in topics such as: industry trends, how similar businesses are addressing problems, new ways to look at their challenges. And once you get that figured out, then you need to experiment with different ways to share this information in a curiosity-inducing manner. We can smell them a mile away! Curiosity.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 6, 2012
    [Industry, Information] How B2B Marketers Can Use Lead Scoring to Better Arm Sales
    Now, buyers start their information-gathering long before they first contact the prospective seller. To keep up with the new buying process, lead scoring systems consider two types of data: 1) explicit data like job title, company revenue, industry, etc. Many marketers are still evaluated based on the number of leads provided to sales.
  • VIDYARD  |  THURSDAY, OCTOBER 15, 2015
    [Industry, Information] Designing Fly Landing Pages – Part 4: Continuity
    Use data to inform your decisions. If you don’t, this will lead to a huge blind spot that can cause you to miss out on important information. Research can help to inform you of best practices and provide you with insight into why certain methods, layouts, or language performs better than others. Data-Driven Updates.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 29, 2014
    [Industry, Information] 6 Tips for Managing a B2B Crisis Using Social Media
    Every B2B company, regardless of size and industry, will encounter the occasional crisis. Keep the Information Flowing. Keep the information flowing, and strive to provide meaningful social media updates according to the schedule and on the platforms that you have established. Develop a Strategy. Document your plan.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 15, 2016
    [Industry, Information] [Ebook] Scoring Big with Fan Engagement
    Author: Renata Bell The sports industry is no stranger to technology. The internet gives them instant “information gratification”—they can access detailed stats, video replays, and breaking news 24 hours a day, with just a few clicks and scrolls. And how can you use these behaviors to inform the next channel they visit?
  • SYNECORE  |  THURSDAY, JULY 17, 2014
    [Industry, Information] The Digital Reality: How Technology has Transformed the New Business
    Freed from “911 HELP” calls hailing from other departments, the tech experts can bring their knowledge to the decision making table, using information technology to achieve business goals throughout all departments. In other words: Technology becomes the business, no matter the industry. Technology builds the business. So, grab a book.
  • HALEY MARKETING  |  THURSDAY, NOVEMBER 12, 2015
    [Industry, Information] 3 SEO Must Do’s for Staffing Firms in 2016
    The problem in the staffing industry is that many companies use a job board that is on someone else's domain! We now see about 30% of all traffic to staffing firm sites coming from mobile devices (and it's even higher for light industrial staffing firms). - Use bullets and buttons. Well duh! better rankings. Don't keyword stuff.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 4, 2012
    [Industry, Information] How To Keep Your Blog From Undermining Your Brand
    Yet for many small and midsized businesses in diverse B2B industries, from makers of a digital multiplexer to providers of paper pallets , it can be easy to forget this fact when creating their blogs. If your blog is written in first person and seems informal, while your other media is strictly academic, you can turn off your readers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 10, 2016
    [Industry, Information] Instagram Feeds Worth Following: 5 Brands With 5 Lessons for B2B Marketers
    These can effectively inform, guide, and advance buyer decision-making when appropriately mapped across the journey a segment may take. It can also be about those your brand serves, and the issues and themes related to the industry. Businesses have always looked for creative ways to make buyers aware of their products. Entertain me.
  • LATTICE  |  WEDNESDAY, MARCH 23, 2016
    [Industry, Information] Chasing Unicorns at MarTech 2016
    Unicorns dominate the imagination of our technology industry, and I’m sure each of the more than 100 companies exhibiting aspires to become the next unicorn. Systems like Lattice constantly bring in new information and instead of breaking a system, we improve the outputs based on new data, or different types of information.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Industry, Information] How to Please Google in a Post-Hummingbird World
    Then, create customer personas that incorporate all this information, so you can create content that speaks to specific personas and buying stages. Meanwhile, your blog readers are not necessarily in consumer mode, they may be looking for general information. Therefore, your blog should engage and inform rather than overtly sell.
  • HUBSPOT  |  TUESDAY, NOVEMBER 27, 2012
    [Industry, Information] The 16 Most Important Social Media Updates of 2012
    When breaking trends affecting the industry happen, Tailored Trends is a way marketers can immediately find out about it, and possibly even do some newsjacking. Before, all of the LinkedIn pages basically looked the same, with the exception of the unique logo and company information blurb. 10) LinkedIn & Twitter Break Up.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 31, 2015
    [Industry, Information] Designer 101: The User Experience Design Umbrella
    There is one designer-type: User Experience, that has similar responsibilities associated with it no matter the industry. Information architecture. This takes into consideration the general fact that almost all web-users scan for information rather than read every word. Enjoy! Who is your designer, really? Source . Usability.
  • SYNECORE  |  WEDNESDAY, MARCH 19, 2014
    [Industry, Information] The Writing's on the Wall: Ten Tips to Facebook Success
    These numbers may vary based on your industry.). 2) Become a Facebook Observer. You can’t succeed on Facebook by only going online when you are planning on putting information out there. That might be information about your company, coupons, exclusive offers, etc. Everyone is on Facebook these days. So do we.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 20, 2015
    [Industry, Information] 8 Steps To An Effective Social Media Strategy
    How do they like to learn and get their information from? How knowledgeable are they about your industry and product or service? If you have any questions or would like more information, contact me on one of my social channels below. Developing and executing a social media strategy is hard work. Is it video, audio, text, etc.,
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Industry, Information] New developments in B2B marketing list acquisition
    The B2B list industry has changed considerably in the last decade, with the proliferation of social networks.  Then, Leadspace scours the Internet, social networks and scores of contact databases for look-alikes and immediately delivers prospect names, fresh contact information and additional data about their professional activities.
  • ACT-ON  |  TUESDAY, DECEMBER 15, 2015
    [Industry, Information] 7 Predictions for Content Marketing in 2016
    Not even Neo from The Matrix could take in all this information. 2) Weak content will get less and less effective. surprising bit of information from Augure’s 2015 State of Influencer Engagement report : 69% of brands “rarely” or “never” pay their influencers. 5) We’ll all get better at content promotion – or our content marketing will fail.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 12, 2016
    [Industry, Information] How data supports the Mobile Conversion Strategy
    The implication was that by filling out the online questionaire requested on the card, personalized insight could be gained to inform a more customer-centric experience. But the corporate OEM/Factory piece and outreach was a good first step in an industry lacking interpersonal data. Choosing Customer Lifecycle vs. Funnel Analysis.
  • CONTENTLY  |  WEDNESDAY, JUNE 15, 2016
    [Industry, Information] Contently Case Story: Inside Athenahealth’s Quest to Launch the Vox of Health Care
    Over a period of nearly two decades, they’ve built a vast information network serving 80,000 providers nationwide—all connected via a single platform. With 90 million patient records, athenahealth is the largest single network of clinical health information in the country. Yet for the most part, the health care system in the U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Industry, Information] A plan to earn your way into the hearts of Internet influencers
    Offer an unusual experience (huge opportunity in the travel and hospitality industry). It’s insulting really — influencers have tons of information out there, yet a brand can’t be bothered with doing their research on who the person is before sending these requests? By Mila Aroujo, {grow} Community Member.
  • HINGE MARKETING  |  FRIDAY, APRIL 24, 2015
    [Industry, Information] 5 Things Your B2B Buyer Wants You To Stop Doing
    Especially in complex and emerging industries, buyers feel that sellers don’t understand their businesses. In fact, according to research by the Hinge Research Institute, the number one factor that dissuades buyers is a seller who is uninformed about their industry. Some of it is great. Some of it is mediocre. “Stop.
  • HINGE MARKETING  |  FRIDAY, JULY 31, 2015
    [Industry, Information] How to Use LinkedIn Showcase Pages to Connect With Your Audiences
    Follower and visitor demographics, like seniority, industry, company size, and function. Taken together, this information will help better understand who your followers are and what content is resonating with them the most. 5. In fact, it’s the social media network for business professionals. And how can you get started? 1.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Industry, Information] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    We blog to gain authority in our industry. Some are from one persona, others are from different industries, and still others are from different locations. Segmenting your contacts based on similar characteristics will ensure you get more accurate information. In life, many people believe that more = better. Yep, that''s better.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Industry, Information] Driving Business: When Business Development and Marketing Are in Sync
    In fact, across professional services industries, only a slight majority ( 54 percent ) said marketing and business development activities were strongly coordinated. Yet, no one is in a better position to inform marketing on industry trends and client pain points than business development folks. What’s the Difference?
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Industry, Information] A Beginners Guide to Inbound Marketing
    Become a thought leader in your industry by educating your audience with business blogs, social media sharing, and resources like eBooks and infographics. If your audience considers you a trusted source of information, they are more likely be interested in more sales-actionable content such as a trial offer or demo. 4. KNOW YOUR GOALS.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Industry, Information] The Art and Science of Viral Videos
    Based on his years of experience in the marketing industry , Berger believes that word of mouth is more effective and more important than conventional advertising because, “we don’t listen to ads, we listen to our social ties.” Chances are, your customers are looking for information regarding your field or industry as well.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 13, 2016
    [Industry, Information] Three “Lies” That Plague B2B Businesses Today (Part Two of Three)
    In late August I asked industry experts that same question and asked them to substantiate their answers. think this statistic very much depends on the industry, product, and circumstance. The premise is that there is so much information available online that salespeople are thought to be unnecessary in the early stages.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 29, 2013
    [Industry, Information] LeadSpace Offers A No-Memory Approach to B2B Lead Scoring
    LeadSpace argues that its approach avoids outdated information, saves the cost of storing and updating a persistent database, and lets the system collect precisely the right attributes for each situation – which can’t be known in advance. information on names provided by the client). since they’re clearly in a different business.
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Industry, Information] An Introductory Guide to Improving Your Local SEO
    Location pages provide readers with your NAP, store hours, unique store descriptions, parking/transit information, promotions, testimonials from happy customers, and more. Be the local authority for your industry -- I''d recommend going about it through regularly publishing blog content. On-Page Signals. 1) Set Up Your NAP. Point Road.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Industry, Information] Emailing to the U.K.? Marketing Consent Just Got Specific
    Information Commissioner’s Office (ICO) issued a new guidance that further clarifies direct marketing dos and don’ts under the Data Protection Act 1998 (DPA) and the Privacy and Electronic Communications Regulations 2003 (PECR). Get the information. Last week, the U.K. Clarified expectations and common sense. license.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Industry, Information] 22 Must Know SEO Writing Tips for Higher Rankings
    Despite all the speculation in the industry,  SEO is not dead , and it can still help you rank in SERPs when creating content. Linking to relevant content on high-ranking sites in your industry improves user experience, which is why it is an SEO best practice. Image source. SEO writing tips in 2014? The answer is yes. Plan ahead.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Industry, Information] 5 Lead Generating B2B Website Trends
    CTAs offer something valuable to users usually in exchange for some information from the user. This could be an email address, the name of the company they work for or more detailed information about their role or interest in your firm. Today people expect access to information and expertise at no cost. Nobody likes pop-ups.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 13, 2012
    [Industry, Information] Case study: A marketing strategy when you have nothing to sell
    In addition to pushing deals and information about ski conditions via their web site, through email blasts, and social media, Mt. Rose’s page is filled with information regarding current conditions, photos, videos, discount packages, and more. The dismal outlook at Lake Tahoe. guest post by {grow} community member Tiffany Brown.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 14, 2013
    [Industry, Information] eMagine’s 6 Favorite Bookmarks, and Why They’re our Favorites
    I recently polled the folks at eMagine to find out what sites they regularly visit, or bookmark in their browser as must-see and go-to sources of information on a regular basis. MarketingLand is a great aggregator of news, educational information, and perspectives on all aspects of online marketing. LinkedIn Today. Marketing Land.
  • WRITTENT  |  MONDAY, JULY 22, 2013
    [Industry, Information] Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
    Market Share: Are they capturing the majority of customers in your industry? Competitive marketing analysis of key websites should include a look at the following factors: Number of Pages: Do your competitors offer a wide array of landing pages , detailed information on pricing, and an about-us page? What About SWOT Analysis? Compete.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 2, 2015
    [Industry, Information] Search Ranking Factors: 2015 and Beyond
    Here’s a good start: industry surveys. Surveys are a way for industry experts to collaborate, compile information, correlate data, and find patterns when reading the tea leaves. This doesn’t always have to mean a call to action to fill out a lead form or request more information. How do search engines rank web pages ?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 2, 2013
    [Industry, Information] How to Survive as a Modern Marketer
    There is an absolute wealth of information available online and through marketing automation user groups. We have access to a wealth of analytics information with advances in marketing technology and it’s important that marketers actually take some time to use that information to change their tactics accordingly – otherwise what’s the point?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 21, 2012
    [Industry, Information] The What, Who and Why of Lead Scoring [Video]
    You’re targeting the demographic data such as right industry, the size of company, the title or the contact level. The second part of lead scoring is really looking at the explicit information. So this is going to be information that you know about that customer. Check out his summary below. What is lead scoring?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 19, 2014
    [Industry, Information] AGILE Selling
    In today’s sales world products/services are changing rapidly or as salespeople who may change companies or even industries, learning quickly and increasing your level of professionalism is essential, Agile Selling provides the salesperson and sales manager the guides lines and sales best practices to achieve success. AGILE Selling. Books
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Industry, Information] Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
    But, in the B2B industry there have been some interesting (and even seismic) shifts in the last two years, causing the need for the buyer personas you created even just six months ago to be re-evaluated and possibly redone. It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. Buyer Personas
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Industry, Information] Best LinkedIn Guides, Tips and Tactics of 2010
    And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. industry news, important announcements) and providing thoughtful, helpful answers to questions in your area of subject matter expertise.
  • SYNECORE  |  TUESDAY, JULY 8, 2014
    [Industry, Information] 6 Principles of Influence Within Your Inbound Marketing
    Establish your brand as a credible company built on expertise in the respective industry. There are great ways to establish your company as a credible source of expert information and thought leadership online. Allow for confidence to bleed into your content and project the voice of a thought leader within your industry. Liking.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 13, 2012
    [Industry, Information] Out-of-the-Box Airline Social Media Initiatives
    Social media has become prominent in various aspects of travel , and the airline industry has honed in on a number of out-of-the-box ways to utilize it. The night also included hosted food and beverages plus numerous members of the ANA staff on-hand to personally talk with guests, share information and answer questions. and cost.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 3, 2012
    [Industry, Information] What My Paper Route Taught Me about Content Marketing
    Digital marketers can learn a LOT from the newspaper industry on this score: when people know when to expect information, they have a greater appetite for it. They work with middle market B2Bs in industries as diverse as restaurant merchant processing and bulk gloves. Note: This is a guest post by Brad Shorr. Theming.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Industry, Information] What Should You Blog About?
    When it comes to business blogging, the pressure increases with the expectation that what you write will provide measurable results in the form of leads or industry prestige or speaking invitations or any number of other tangible and intangible benefits. ” It’s a fair enough question. Launching a blog is a long-term commitment.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Industry, Information] Marketing Automation Tips for Manufacturers
    Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution. Identify pieces of content that will require contact information be submitted in order to access. This keeps forms short while you continuously gather additional information. link]. Make a list.
  • HUBSPOT  |  MONDAY, SEPTEMBER 7, 2015
    [Industry, Information] B2B vs. B2C: How Content Marketing Changes by Target Audience
    When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. But while thought leadership is great, it just isn’t as important in B2C industries. company trying to reach decision-makers at another company requires a different mindset and strategy.
  • ACT-ON  |  FRIDAY, APRIL 15, 2016
    [Industry, Information] User-Generated Content: Why It’s Driving 28 Percent Higher Engagement
    And how will this impact my industry? With permission, you can also pull specific quotes from survey results, sharing these valuable nuggets of information through social media or other content marketing efforts. Warren Buffet famously said, “It takes 20 years to build a reputation and five minutes to ruin it.” Leverage surveys.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Industry, Information] 11 Pricing Page Examples To Inspire Your Own Design
    Box's pricing page is informative, intuitive, and attractive -- starting with that hero image right at the top of the page. Providing a lot of information like this on your pricing page is really helpful for your users, but it can be hard to do it in a way that doesn't confuse people or create clutter on the webpage. Check them out.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Industry, Information] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    thought investment banking would be harder and I had been fascinated with Wall Street (I started an IRA when I turned 18 and traded stocks in college), so I took a job in the San Francisco office doing investment banking, focused on the technology industry. love the marketing industry. Below are some of our favorite stories. Josh Gunn.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Industry, Information] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
    This has been driven by changing behaviors in how prospects consume, interpret and interact with information, driving marketers to focus their efforts on ensuring they’re part of the customer conversation. This generally involves relevant industry information that provides insight to the target audience. billion messages (!)
  • MODERN B2B MARKETING  |  SATURDAY, MARCH 14, 2015
    [Industry, Information] 13 Tips for Marketing Transformation: A Checklist for Change Agents
    They come from experiences gained over scores of client engagements across multiple industries, use cases, and budget levels. Bring your key executive sponsors into the process early—and keep them informed! • If you are a subsidiary or group within a larger global or national brand, collaborate and integrate with others wherever possible. 5.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Industry, Information] Marketing Technology of the Future: Beyond the Customer Data Platform
    Current Trends These are developments happening now that will provide the context for industry changes. Look for systems that are designed to accommodate incomplete information, check for differences between actual and expected performance, and adapt gracefully to failures. have no trouble talking about that. Here’s what I have so far.
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 21, 2013
    [Industry, Information] B2B Marketers: Why a Penguin is Still Ruining Your Website
    If you paid an SEO company to get your website ranked higher in the search engines in the last few years, there is a good chance that company used what the online marketing industry calls “black hat” tactics. How could something as innocent-looking as a penguin almost ruin your website? worked. Rest assured that all is not lost.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 25, 2015
    [Industry, Information] It’s time for you to start a podcast
    Mark Schaefer has written on this blog about how “ Content Shock ” is rocking our industry as content online continues to explode and it becomes more difficult to fight for limited attention. million people on average listened to each episode. It seems as though everyone in the marketing and social media space is doing it. Here’s why. It is.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 22, 2011
    [Industry, Information] 10 Rules for Epic B2B Blogging
    This can also be overlaid with upcoming marketing activities and industry events for maximum impact of your other initiatives. 3. An informal writing style, personal anecdotes and humor can start to make those connections. What about a case study that shows how other companies dealt with industry situations? Be Human.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 4, 2013
    [Industry, Information] Just In: The State of Content Marketing in 2014
    Dynamic visuals are a great way to break through the noise and engage your audience, which is why more marketers are turning toward infographics to share information. The study found that the vast majority of B2B marketers are segmenting their content (95%), which is a huge step for content marketers across all industries.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Industry, Information] How Big Data is Driving Business Growth
    The powerful trend of Big Data further laments itself into community building efforts as industries like Higher Education and Health Care embrace its powers to wield more tailored environments for students and patients. In the technology community, data has become likened to oil as the next great natural resource. Big Data Builds Community.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Industry, Information] Your social media strategy plan: Where do you START?
    Information eco-system Only now are we beginning to look at the actual platforms we need to populate — where will we post our rich content, where will we engage? When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. You need rich content.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Industry, Information] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    Best Practices for [Insert Industry/Topic]. An Introduction to [Insert Industry/Topic]. Common Questions About [Insert Industry/Topic] Answered. X [Insert Industry/Topic] Statistics For Better Decision Making. Learn From The Best: X [Insert Industry/Topic] Experts Share Insights. my dad. Well, sort of. Fret not.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Industry, Information] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Popular industry news. Can that inform future content creation? As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. Let’s say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years. Once a week?
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Industry, Information] 6 Jobs the Best Social Media Managers Actually Do
    They need to know what people are saying, what''s changing on social networks and in the industry, and be able to react and respond accordingly. successful social media manager will be able to find new opportunities for the company by keeping a pulse on the industry. Years after the first "Can we measure the ROI of social media?"
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2011
    [Industry, Information] The Nifty 50 Top Women of Twitter for 2011
    She’s an informative and prolific Twitterer, and active in Twin Cities social media. She is an opinion leader on social media, and has been invited to speak at industry conferences and quoted in publications. Wendy is a blogger and digital marketer focused on the pharmaceutical industry. What is it? Jennifer Aaker. aaker. Ambal.
  • HUBSPOT  |  FRIDAY, APRIL 27, 2012
    [Industry, Information] Why Landing Pages Are an Indispensable Part of Marketing
    First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form). She submits her information, and voila! -- she's now a viable lead for your painting business with whom you can easily follow up! Landing pages , that's what!
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 5, 2015
    [Industry, Information] 5 Smart Ways to Build B2B Thought Leadership with Content Marketing
    This is what real thought leadership is about &mdash knowing your topic extremely well and pushing out informed, creative content. 2. You’ve got to spend ample time getting to know your B2B buyers’ pain points, by speaking with end users, reading relevant content, and attending industry events. Wrong. Authenticity Is key.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Industry, Information] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    As an example, think about a B2B manufacturer of insulation material for the construction industry. On top of that, a customer service mobile app can be used to capture and exchange various types of additional relevant information from and to the customer. good example is the car insurance industry. We’re open until 6PM!”.
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Industry, Information] 7 Tips to Hire the Best Freelance Writer
    However, don’t automatically cross off writers who don’t have experience in your industry. You want your writer to deliver great content on time, so make sure you reciprocate by delivering the information they need and paying them on time. Trust them with your information, communicate clearly, and don’t leave their invoices unpaid.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 10, 2014
    [Industry, Information] 9 B2B Marketing Lessons from Judging Online Campaigns
    And if you are doing something new, look to industry averages as your baseline. Even if a click-through-rate sounds good to your gut, you need to compare it an industry benchmark to know if it really is good. 6. How do they like to receive information? Marketing Goals Must Align with Business Goals. Measurable. Actionable.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Industry, Information] A Go-To Guide to Screwing Up Your Landing Pages
    If your landing page is wordy, lacking any images or colors, or jam-packed with way too much information, visitors won''t know where to focus their attention and may end up clicking away. On the right landing page, they could make an impact on conversion rate -- and it''s an easy way to boil down a lot of information into a small space.
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Industry, Information] Why Media Companies Are Struggling (And How Inbound Can Help)
    Whether that content was published on paper or broadcast over a TV or a radio signal, readers, viewers, and listeners were attracted to the content from their source of choice to learn about breaking and industry news. Historically speaking, the media industry created the advertising industry. Why Media Companies Are Struggling.
  • WEBBIQUITY  |  MONDAY, MARCH 11, 2013
    [Industry, Information] 25 of the Best Web Presence Optimization Guides of 2012
    sources of information to make a decision. While this is true for the universe of all search results, for commercial searches (that is, those searches where a user is looking for information about a product or service in support of a buying decision), clicks on paid results  are significantly higher. ” Which is WPO. Get Excited.
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Industry, Information] How the HubSpot CMO Screens for Top Marketing Talent
    It can be harder to learn a highly technical industry than it can be to learn the fundamentals of inbound marketing. Because of this, you might be better off hiring the best blogger for your industry, even if they claim not to know anything about marketing. Odds are, these prospects are typing those same questions into Google.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 2, 2015
    [Industry, Information] 5 Content Marketing Faux-Pas that are Killing Your Business
    Even B2B and service-based industries are often found guilty of making grim content marketing mistakes, although they commit a different kind of crime. Whatever you are posting, be it a blog, article, video, image or infographic, it must be useful to the target audience and deliver engaging information. Mistakes You Need to Avoid.
  • STORIES THAT SELL  |  MONDAY, FEBRUARY 13, 2012
    [Industry, Information] Chasebuzz Site Features 2000+ ICT Success Stories
    For ICT (information and communications technology) buyers, it's now possible. Decision-makers can search by keyword, vendor company, ICT solution, industry, customer size and deployment country, allowing them to truly drill down to find organizations like theirs. Vendors just need to create an account to upload their stories.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Industry, Information] When NOT to Use Lead-Gen CTAs in Your Marketing
    raging debate among marketers is whether or not you should always give away certain kinds of information for free. To gate or not to gate, also known as "free" versus "form-free," is a question of what resources you allow users to access without requiring they provide information via a landing page form. PR and Social "Buzz" Campaigns.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Industry, Information] How Should I Structure My Marketing Automation Team?
    Websense, a global leader in the data security industry, is succeeding in their usage of marketing automation due to a strong team structure and savvy manager. Brian Hansford at Heinz Marketing describes the analytics role this way: “The analyst knows the right information to capture, analyze and report. Basically, Ms. Content Manager.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Industry, Information] 28 (of the) Best LinkedIn Marketing Guides of 2014
    And LinkedIn’s Showcase pages enable brands to connect with audiences ion the social platform where they are already learning, networking, and engaging with peers,” Celia Brown explains why and shows how to use showcase pages for industry thought leadership. Image credit: Cox Business. What type of content works best on LinkedIn?
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [Industry, Information] How to Create Content for Every Stage of the Buyer's Journey
    Keep in mind y our funnel may look very different depending on factors like your industry, business model, product, pricing, and audience. Because audiences can vary so widely based on industry and intent, persona research is of the utmost importance. In most cases, that's not how purchases are made. Defining the Buyer's Journey.
  • FATHOM  |  THURSDAY, AUGUST 28, 2014
    [Industry, Information] Security Breaches in Healthcare: How To Protect Patient Data
    Hospitals house a tremendous amount of personal data, including financial data, social security numbers and, of course, health information. To uncover ways you can help protect your patient data and prevent security breaches in healthcare, we interviewed Jay Ketchaver, Manager of Information and Technology and Security for Fathom Healthcare.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Industry, Information] The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
    Industry niches filled up with multiple companies, each competing for a few seconds of your time to meet every conceivable need you had (or that they claimed you had). 20) Google''s Eric Schmidt cites that “Every 2 days, we create as much information as we did from the dawn of civilization up until 2003.” ( Tweet This Fact ). Buy this!
  • SNAPAPP  |  TUESDAY, FEBRUARY 16, 2016
    [Industry, Information] Creating Content That Resonates
    Because the  content crush  is making it a requirement for success in our industry. What do you know about your audience that you can use to inform what you’re writing or how you write it? . It offers 9 things you should know about your buyer and how to gather that information.  . This is my jam!” . Dumb Ways to Die. Be helpful.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Industry, Information] 3 Marketing Lessons Learned in 3 Weeks
    To me, Google is serious about mobile and if you are one of the “early adopters” in your industry, you will be rewarded. Want more information on the mobile update? And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer. Enjoy! 1. Tom Brady…. Just kidding.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Industry, Information] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    But that’s more important to industry insiders than the marketers who actually use these systems. But aggregate data provides important context for understanding where the industry stands and where it’s headed. Speaking of improvement, we can also see how the industry has changed by comparing the new VEST with scores from one year ago.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Industry, Information] How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners
    Be prepared to give them the following information: How many attendees will be at your event? What industries are they from? Information on the various levels of sponsorship. Author: Julie Ritchie If you’re like most marketers, events are part of your marketing mix. And why not? You guessed it!—you you need money. Happy selling!
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 29, 2013
    [Industry, Information] Engage Your Blog Readers with Meaty Content
    One thing you can do is set up an RSS feed for Google News to alert you to interesting stories about developments in the industry. Since many blog readers are interested in consumer information, consider reviewing the  Top 10 Payday Loan Companies  for your readers. You go there for a good meal and leave pleasantly satisfied.
  • MARKETING ACTION  |  TUESDAY, JULY 28, 2015
    [Industry, Information] Use an Email Preference Center to Keep Your Email Subscribers Happy
    Videos, infographics and other types of visual content traditionally perform better than written articles, but that doesn’t mean that you should make a drastic switch and alienate those who do enjoy a well-written article or an informative eBook. Fortunately, there’s been a crackdown on companies selling information to third parties.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 17, 2016
    [Industry, Information] Why You Can’t Afford to Gamble with Your Marketing Strategy
    Every move you make needs to be informed by the right data and insights, and you can do this using a marketing automation platform. You need a strategy for combining titles from different industries into one manageable package that makes sense. You can barely even classify it as a gamble—it’s just stupid. Comment your tips below!
  • HUBSPOT  |  FRIDAY, JANUARY 8, 2016
    [Industry, Information] How to Implement Dynamic Pricing without Sacrificing Margins or Customers
    Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. The industry bests will collect as much raw data as possible, set up data cleansing, and then feed the "pure" data to their algorithms for optimization. 2) Test Your Prices.
  • HUBSPOT  |  SATURDAY, APRIL 6, 2013
    [Industry, Information] How to Create a Google+ Event [Quick Tip]
    Whether your company is hosting a webinar, industry conference or event, employee BBQ, happy hour, hackathon, or something else. With just the click of a button, all the information and details about that event will populate in their calendars. Step 3: Fill in Your Event Information. What a time saver! So, what do you say?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 18, 2013
    [Industry, Information] 5 Ways You Should Be Using Marketing Automation
    billion by 2010, the marketing automation industry is expected to grow to $4.8 by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. It seems you can’t go to a conference or do a blog search without these current terms popping up. Already raking in $3.2
  • HUBSPOT  |  FRIDAY, JUNE 10, 2016
    [Industry, Information] A Simple Guide to Navigating Trending Content
    It’s easy to use and, as a Google tool, is informed by more data than you can shake a stick at. From there, simply click on the story to find more information on why it’s trending and where. 4) EpicBeat. This will make it easier for them to think about what they might need, and give you enough time to get this information to them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 25, 2013
    [Industry, Information] Click Ad Fraud is out of control — Here’s how you can fight back
    ” “Finally, in the lead generation space, where advertisers pay for ‘qualified’ leads of users who we assume filled out forms requesting more information about our products, bad guys can arbitrage the difference between what they make per lead and what it costs them to pay a worker in India to fill out forms with fake data.”
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Industry, Information] 5 Ways B2B Marketers Can Learn to Love Facebook
    According to Social Media Examiner’s 2015 Social Media Marketing Industry Report , B2B marketers are more likely to use Facebook than any other platform. Facebook There are several ways to mix up what you share: Curate great content from industry resources. Are you holding back on Facebook marketing just because you’re in B2B? Third?
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 4, 2014
    [Industry, Information] How to nail your next presentation: 10 rules for public speaking success
    Because there is so much that goes into a good presentation: from collecting your information, organizing it, determining how to present it, practicing, presenting it, etc. Simple demographic information such as the industries your audience works in, their professional seniority, their gender, etc. Preparation is essential.
  • SNAPAPP  |  SUNDAY, MAY 31, 2015
    [Industry, Information] 4 Fresh Content Formats That Will Save Your Content Marketing From “Broken Record Syndrome”
    If you’re in a “boring” B2B industry and you’re not leveraging SlideShare, you’re missing out on a HUGE opportunity. Even the unsexiest of industries can create engaging quizzes. couple great examples of exciting quizzes in seemingly unexciting industries: DDI’s Common Leadership Styles Quiz. Sound familiar? The worst part?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Industry, Information] Good Sales Teams Close Deals, Great Sales Teams Earn Trust
    This is true with our product, marketing automation software , but it applies to any industry. Come to the conversation with your background information in place, and then ask for more. There are many important best practices in sales , but the formula for winning is simple: you earn trust. That said, it’s not easy. won’t cut it.
  • HUBSPOT  |  SUNDAY, APRIL 28, 2013
    [Industry, Information] Twitter Reportedly Testing Two-Step Authentication, and Other Marketing Stories of the Week
    Foursquare Packs More Information Into Redesigned Business Profile Pages, From Marketing Land. Foursquare’s revamped look is designed to bring more useful information to the attention of its users, adding some great new improvements to the user experience. get it?). Read the full story on The Next Web. Read more at Marketing Land.
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