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  • HUBSPOT  |  WEDNESDAY, MARCH 11, 2015
    [Industry, Information] Why You Should Question Conversion Rate Optimization Best Practices
    There’s no doubt in my mind that the conversion optimization industry is growing. Everything is different -- the industry, the season, the customer, the niche, the conversion action, the product, the website, the design, the color scheme, the price, the offer, the headline, the pitch, the. True Tale of Two Conversion Optimizers. Right?
  • BUYEROLOGY  |  SUNDAY, MARCH 4, 2012
    [Industry, Information] 3 Ways To Connect With Today’s B2B Buyers
    This can be especially useful in industries where there is a strong company or account focus as well as complex buying scenarios that involve lengthy buying cycles.  When B2B leaders can do these three things, they can be better informed on how to guide the overall trajectory of their organization.  Image via Wikipedia.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Industry, Information] Top 5 Business Challenges for Management Consulting Firms
    Anyone in the management consulting industry knows that today’s firms face a host of business challenges, some age-old and some brand new. At Hinge, we wanted to build a focused understanding of the top issues that are occupying firms in 2015 – and what that means for the industry at large. So we got down to research.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Industry, Information] Social Media Marketing: It's Complicated.
    What’s their specific industry segment (i.e. Once we have this general information down, we can start digging into campaign objectives and KPIs (key performance indicators). I work from home part of the week. Yesterday, though, I got lucky. In a big picture sense, what are they trying to accomplish as a business? Are they B2B or B2C?
  • SAZBEAN  |  WEDNESDAY, AUGUST 4, 2010
    [Industry, Information] Defining Conversions
    In our example above we have two different conversions – registering for a webinar and requesting a quote.  To measure these conversions, there probably is a form people fill out on your website and then an email is sent to you with the information from the form. Defining Conversions Starts with Your Business. Measuring Conversions.
  • CONNECT THE DOCS  |  THURSDAY, APRIL 8, 2010
    [Industry, Information] How to Make your Content Work Harder for You?
    People have different learning styles, and absorb information differently. So, turning a white paper into a slide show presentation helps the visual learner connect with the information more easily, while a trade show display containing content from various sources will appeal to the kinesthetic learner. Auditory (hearing).
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Industry, Information] 6 Jobs the Best Social Media Managers Actually Do
    They need to know what people are saying, what''s changing on social networks and in the industry, and be able to react and respond accordingly. successful social media manager will be able to find new opportunities for the company by keeping a pulse on the industry. Years after the first "Can we measure the ROI of social media?"
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 8, 2013
    [Industry, Information] Event Marketing: How a technology start-up made a trade show splash booth-free
    Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. If that conversation produced a prospect, the sales professional could show him a brief slide presentation and capture his information on the iPad. Here’s what happened.
  • DIGITAL VOICES  |  FRIDAY, SEPTEMBER 13, 2013
    [Industry, Information] This Week in Digital Strategy 9.13.12
    This week provided another of informative look into the world of digital strategy. But including too much text on the main pages of your site can do more harm than good, which makes it difficult for consumers to find the information they want. Happy Friday, everyone! Get the full scoop in our TGIF roundup. Look no further than Netflix.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 17, 2011
    [Industry, Information] 6 Ways To Beat Your B2B Competition Using Social Media
    Using social media to thoroughly research your industry and competition will alert you to exactly what is happening in your business space. Setting up the tools and keywords/phrases to monitor your industry is imperative. B2B companies looking to get a leg up on their competition should consider how social media can help.
  • ENGAGE  |  THURSDAY, APRIL 21, 2011
    [Industry, Information] Why I’m Deleting Your Press Release
    Kill any unnecessary industry jargon and never use “OMG” or my personal favorite, “LOL.” Don’t sign off with anything OTHER than your contact information Again, please leave the hearts and smilies for your significant other, or your grandparents, or your binder in 3rd grade. Stop pretending we’re BFFs I know why you’re emailing me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 27, 2010
    [Industry, Information] Twitter irrelevant? No, Advertising Age blew it
    Those of us in the marketing industry tend to see Twitter as a marketing or professional networking tool, but it’s important to remember that it is a consumer-dominated medium. The AdAge article used this information to claim that “brands are finding themselves on the outside of the conversation.&#. Here’s an example.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 7, 2015
    [Industry, Information] Top 5 Content Marketing Trends You Need to Know for 2015
    Trend 4: Skeptics Rule Today’s buyer has heard it all before, and they are wary. A new study by The Economist bears this out; with 71% of business execs saying content from companies turns them off when it seemed more like a sales pitch than providing valuable information. White Papers have become the crack cocaine of email marketing.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 2, 2012
    [Industry, Information] I Blog for Content, Not for Comments. Surprised?
    Your remembering the contributors of this blog as experts in their industry – and contacting us when you need our help from a consulting, coaching, or speaking perspective – is the end objective of this blog, not how many comments we get. You don’t have to comment with, “Thanks Neal!” And guess what? Surprised?
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Industry, Information] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
    Be sure this content is gated behind a registration form that requires people to provide their contact information. You can share different information with certain circles, based on their interests or needs. LinkedIn has more than one million user groups covering hundreds of different industries. Google+. Geotagging. Hangouts.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 24, 2010
    [Industry, Information] 7 Ways eCommerce Can Grow Their Email Marketing Database
    There’s no reason eCommerce websites shouldn’t be actively trying to acquire non-transactional lead information for email marketing purposes. Too often an attempt to collect this information is only made during the purchasing process. Who better than one your companies industry experts to offer a few minutes of their time?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 4, 2013
    [Industry, Information] Book Review: Marketing in the Round
    That’s where other types of trusted sources, from journalists and analysts to peers, can be crucial online information sources. Information no longer flows from the top down, but rather in all directions between multiple team members and stakeholders. Becoming a social business means change, which is never easy.
  • LEADSLOTH  |  TUESDAY, OCTOBER 26, 2010
    [Industry, Information] Guest Post: Best Practices in Marketing Automation
    Segment your database by demographics, such as: industry, job titles, or product/service interest shown. For more information on lead management or best practices, visit www.leadlife.com , call 1-800-680-6292 or email info@leadlife.com. By: Lisa J. Cramer, President & Co-Founder, LeadLife Solutions. Is the lead dead?
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Industry, Information] Announcing HubSpot 3: The Future of Marketing Software
    So now, there is another opportunity: a chance to help marketers in companies of every size and industry reduce the noise that has made marketing increasingly more fragmented, and get back to the strategy and art that makes marketing people can truly love. In the first five years of HubSpot, we did just that. are bringing leads to it.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 5, 2009
    [Industry, Information] ClickInsights: What is your favorite white paper? Why do you like it?
    Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. I’m delighted the broader business community is adopting the white paper as a means of conveying information.
  • HUBSPOT  |  TUESDAY, JANUARY 25, 2011
    [Industry, Information] Firefox to Allow Users to Block Behavioral Ads
    Mozilla is looking to work with the technical community to standardize the header across the industry. Some of the most popular services on the web today such as Amazon and Netflix thrive on providing customized and contextual information to each of their users. The feature wouldn't block all advertising -- only personalized ads.
  • B2B LEAD BLOG  |  FRIDAY, JUNE 15, 2012
    [Industry, Information] Friday Wrap-up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. 2012 Social Media Marketing Industry Report. 2012 Social Media Marketing Industry Report. Enjoy! 1.
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 16, 2010
    [Industry, Information] Mobile Internet – If not now, when?
    My reluctance to take the stage wasn't so much the fear of defeat, it was more a response to the depressing realisation that the B2B industry is catastrophically unable to respond quickly to game-changing shifts in market development. I sat in the front row and listened to the argument against the importance of mobile. politely declined.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 23, 2008
    [Industry, Information] Knowledge work as craft work
    Curiously, most of the discussion around knowledge management is decidedly industrial in flavor. Standardization and reproducibility have been the watchwords of the industrial economy. There is a dangerous tension between industrial frameworks and knowledge work as craft work that needs to be managed. McGees Musings.  .
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Industry, Information] Gene Carr's Patron Technology Blog
    What is going on, and what does it mean for our industry? The result will be that your audiences will stop looking to newspapers as their primary trusted source of cultural information. What does that all mean for the industry? Gene Carrs Patron Technology Blog. About. Your email address: Powered by FeedBlitz. Categories.
  • SOCIAL MEDIA B2B  |  TUESDAY, JULY 5, 2011
    [Industry, Information] 3 B2B Content Marketing Techniques that Work
    Since our company is a marketplace, we rely on customers to make their own informed decisions. Our content provides compelling information to customers and prospects and drives them to our site to learn more about us. Informational eBooks. They are sales tools under a pseudo-informational guise. Interactive tools.
  • VIEWPOINT  |  TUESDAY, OCTOBER 9, 2012
    [Industry, Information] The Dangers of Using Cost per Lead as a Metric to Measure Marketing
    VP I was talking to yesterday summed up the “state of the industry” as he sees it: “Well, since we can’t seem to get sales reps to follow-up on leads, we are going to try to tele-sell a $25,000 trial with a money back guarantee. Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2011
    [Industry, Information] Google Updates Algorithm to Provide Fresher Results for 35% of Searches
    The results for that simple "Google+" search will now cater to information that has been uploaded as early as a few minutes prior. We publish content about breaking news-related stories in our industries in hopes of appearing in searches so that traffic from such will direct visitors to our websites. Dear marketers of the world.
  • CHRIS KOCH  |  TUESDAY, MAY 15, 2012
    [Industry, Information] Why salespeople should sell ideas: an FAQ
    But I don’t have access to that kind of information. Every B2B company has subject matter experts (SMEs) who are working with customers to solve problems and have deep backgrounds in customers’ processes, industries, and functions. We all know the increasing importance of ideas in B2B marketing. think they need to be convinced.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Industry, Information] The Go-to Guide to Creating Email Newsletters People Actually Read
    It’s hard because it includes a mix of different types of content about different parts of your business, including event reminders, surveys, educational information about your product, service, or industry, and promotions. In your industry, are there successful email newsletters that people like to subscribe to? What’s in them?
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Industry, Information] Practical Tips for Modern SEO From the Best Minds in Europe
    The result was not just one ebook filled with great information, but five whole ebooks full of SEO nuggets that cover important topics like keyword research, optimizing your site post-Panda, attracting links in the new Penguin world, and recovering from a Google penalty. And over the past two years, we have seen a whole lot of it.
  • LEADER NETWORKS  |  MONDAY, MARCH 22, 2010
    [Industry, Information] Social Media and Cloud Computing: A Call to Action for IT Leaders
    gathering of industry thought-leaders such as Frank D'Souza, CEO, Cognizant, Nicholas Carr, Andrew McAfee, and Juan Enriquez have all discussed frameworks for understanding Cloud Computing in the spirit of innovation. This has huge ramifications on how we find and share information and can fundamentally change the way we make decisions.
  • MARKETING INTERACTIONS  |  FRIDAY, JUNE 25, 2010
    [Industry, Information] Can Sales Finish Marketing's Sentence?
    If marketing has consistently shared valuable insights, ideas and information that your prospects have come to rely on and then the salesperson shows up to take an order without adding the normal dose of value, there's a disconnect. This happens most often through familiarity bred from shared understanding and perspectives.
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 23, 2009
    [Industry, Information] Marketing Content for Next Steps
    You construct navigational paths designed to lead them to the information they need (at least I hope you do). Provide thought leadership about an industry trend. In response to the blog post I wrote about the Return on YES , I was asked on Twitter to give some examples of what I mean by "show your prospects the next steps."
  • CHRIS KOCH  |  MONDAY, MAY 5, 2014
    [Industry, Information] Patents Are Dead
    As the entertainment and publishing industries have discovered much to their chagrin, people just like to create things, solve problems, and get public recognition for it, even if that recognition doesn’t involve financial reward. Because these bricks are information, they can be shared and recombined in numerous ways, says Lemley.
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Industry, Information] Why Media Companies Are Struggling (And How Inbound Can Help)
    Whether that content was published on paper or broadcast over a TV or a radio signal, readers, viewers, and listeners were attracted to the content from their source of choice to learn about breaking and industry news. Historically speaking, the media industry created the advertising industry. Why Media Companies Are Struggling.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Industry, Information] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). Which emerging platforms are essential (or even worth investigating)? Between large and small businesses?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 9, 2014
    [Industry, Information] Is Context The Future Of Customer Experience?
    The information this device gathers about us (or that we tell it) will help companies create experiences that make the “segment of 1” a reality.  I envision the world around me being aware of my demographics and psychographics, as well as the contextual information about my current state.  The e-book summarizes these answers. Strateg
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Industry, Information] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Sales departments can define the characteristics that indicate when a prospect is more likely to become a buyer, such as title, industry, and certain behaviors and/or actions. Formerly, all inbound form submissions were counted as leads, including the ones from current members who were just visiting the website looking for information.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 5, 2014
    [Industry, Information] The Art and Value of Repurposing Content
    Now that the content industry seems to have come to the agreement that high-quality, regularly updated content is the best way to get traffic, webmasters are left with a dilemma. The more you go over information, the more insights will become available to you, and in this way you’ll be able to add value to your content as you repurpose it.
  • BUYEROLOGY  |  WEDNESDAY, OCTOBER 5, 2011
    [Industry, Information] Understanding Buyer Priorities and Goals in an Uncertain and Chaotic World
      When adaptation in industries and markets occur, patterns begin to emerge as we have seen during the past three years - such as in how buyers search for information.  Image via Wikipedia. We are living in a world that is fraught with uncertainty.  Adaptation Begets Patterns. Buyer Behavior Research and Analysis.
  • CLIENT BRIDGE  |  MONDAY, MARCH 14, 2011
    [Industry, Information] Mistakes to Avoid When Purchasing a Marketing Automation System
    Considering Only the Industry Leaders Becoming an industry leader isn't necessarily synonymous with having the best product. And the "industry-best" product doesn't necessarily fit your needs. Even happy references can provide concrete information about what worked well and not-so-well. View Original Article
  • MARKETING INTERACTIONS  |  FRIDAY, JANUARY 9, 2015
    [Industry, Information] Digital Relevance: The Introduction
    The problem remains that they don’t know their buyers well enough to provide the level of valuable information mixed with an emotional connection that buyers are searching for. They know that buyers and customers prefer digital information and communications, but they’re not confident in how to go about creating relevant content successfully.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Industry, Information] 5 Reasons Your Company Should Be Blogging
    Twitter and Facebook are ideal platforms for quick, short-form messaging – and are incredibly important – but a blog allows you to really dive deep into the topics and trends that matter in your industry. You can even use your blog as a platform for crowd-sourced information. ” Dave Kerpen of Likeable Local.
  • CONVERSIONATION  |  TUESDAY, FEBRUARY 12, 2013
    [Industry, Information] The Digital Business Impact of Multifunction Device Consumer Adoption
    It has consequences for the consumer electronics industry itself but also for media consumption, marketing, retail, banking and other activities where these devices are intensively used. The exact same phenomenon can be seen in the differences between how people buy or inform themselves on tablets versus smartphones. Of course it will.
  • HUBSPOT  |  MONDAY, APRIL 1, 2013
    [Industry, Information] 15 Insider Tips for Creating a Content Creation Machine [SlideShare]
    This is excellent content for a new writer, because each blurb in the list can be somewhat brief (just link to other resources for more in-depth information), and the post provides a built-in structure to work with. There are simply some pieces of industry content that are too good not to share. Be careful here. how-to post !
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, SEPTEMBER 20, 2012
    [Industry, Information] Make the Most of Your Blog
    Business blogs are a great way to give potential clients free information and boost your brand. Post entries on industry trends, new products and events in your industry. Don't simply repost a news story, but discuss how it impacts your business, your customers and your industry as a whole. Update it weekly.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 1, 2013
    [Industry, Information] LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?
    It includes your update, link, and information about the target page. For B2B marketing in particular, I continue to believe LinkedIn’s self-maintained profile data is the best quality data available in the industry. 2. Have you felt like social advertising just wasn’t right for your B2B marketing? Fills the Mobile Gap.
  • SYNECORE  |  THURSDAY, APRIL 16, 2015
    [Industry, Information] 4 Types of Content Essential to Driving Leads
    This creates multiple direct paths to your website for anyone who might be searching for information or a solution. The value of eBooks is that they are designed in a visually attractive, informative, reader-friendly format. Your eBook content should both inform and entertain, but it should also be friendly to skimming or scanning.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Industry, Information] 5 Steps for Crafting an Effective B2B SEO Blogging Strategy
    Industry thought leadership. Experienced industry professional (and guest writers). Internal search query reports offer similar data once the visitor is on the website looking for information. Leveraging Google Trends for keyword "hot topics" related to your industry. Before jumping on that bandwagon, consider two points.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Industry, Information] 5 Major Challenges Marketers Face (And How to Solve Them)
    Are you creating educational content to provide value to your readers, whether it be to help them solve a problem or teach them more about your industry? It needs to fulfill a need or desire of theirs, probably to learn or understand something about your industry or alleviate a problem that your product aims to solve. Targeting (5.4%).
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Industry, Information] The Best Infographics of 2014 (So Far)
    They''re an awesome medium to use to share facts, tips, and tidbits of information in a way that''s easy for people to understand and remember. The best infographics are clear, easy-to-follow, contain useful information, and have colors that go well together. This infographic is as entertaining as it is informative.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Industry, Information] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    If your business has a strong web presence, you probably know by now that if you work on generic goals or leads then Google Analytics is your one stop shop—providing a wealth of information on how your site is performing. and filter the content to provide you with the most up to date talk on what’s going on in your industry. percent).
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [Industry, Information] The Intersection of Content Marketing and Advertising
    ” Light Reading TV Custom Programming Light Reading TV Custom Programming “allows you to effectively own the message you want to deliver to a qualified audience, backed by the editorial integrity provided through the industry’s largest publication.” But how do marketers reach a large audience with their content?
  • MARKETING ACTION  |  FRIDAY, APRIL 3, 2015
    [Industry, Information] Google’s Mobile Search Update: Are You Ready for April 21?
    Casting a wider net, Define Media Group tracked traffic to 94 sites across various industry verticals between January and November 2014 and found that Google accounted for a whopping 93% of online and mobile web organic search traffic worldwide. Bold emphasis ours.). What’s at stake? The algorithm is set to launch both in the U.S.
  • HINGE MARKETING  |  FRIDAY, APRIL 24, 2015
    [Industry, Information] 5 Things Your B2B Buyer Wants You To Stop Doing
    Especially in complex and emerging industries, buyers feel that sellers don’t understand their businesses. In fact, according to research by the Hinge Research Institute, the number one factor that dissuades buyers is a seller who is uninformed about their industry. Some of it is great. Some of it is mediocre. “Stop.
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Industry, Information] Is social media effective for B2B lead generation?
    Although “Generated qualified leads&# and “Helped me close business&# were listed as benefits seen by the users of social media, they were near the bottom of the list of eight choices, and no information was given about actual numbers of leads, sales or ROI. What’s all this have to do with social media? Not bad!
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Industry, Information] 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
    As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. Curating content can be an art form, and if you''re good at it, it can turn you into a thought leader in your industry. RSS feeds make keeping up with the latest industry trends easy as pie.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Industry, Information] SMX East 2014 Preview: Competitive Research for SEO
    The source code of a site can be an absolute wealth of information. competitive analysis can show you what type of content others in your industry are creating and what type of content is actually engaging the audience. The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. So how did they do it?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 20, 2015
    [Industry, Information] How Missguided Won Over Fast-Fashionistas With Trigger-Based Marketing
    Missguided , an online retail brand with a focus on offering the most on-trend items, felt it could be doing more to deal with heightened competition in the fast-fashion industry by welcoming in new audiences and keeping customers engaged between purchase cycles. Trigger the Personalised Approach. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 23, 2012
    [Industry, Information] The essential guide to minimizing legal risks in Social Media Marketing
    Avoid anything in the same industry that comes too close, or anything that looks similar. The FTC has indicated that a “disclosure” button or other blanket solution may not go far enough to ensure that your readers are fully informed. 7. By {grow} Contributing Columnist Kerry Gorgone. Go the extra step and get permission.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 5, 2011
    [Industry, Information] Dun & Bradstreet Uses B2B Social Media to Bring Data to Life
    Dun & Bradstreet (D&B) is the world’s leading source of commercial information and insight on businesses, with a global commercial database that contains more than 200 million business records. We also use Twitter to respond to customer inquiries, share industry news, participate in Twitter chats, and publish our insights.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Industry, Information] 17 Compelling and Highly Usable B2B Marketing Statistics
    One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5
  • SALES CHALLENGER  |  WEDNESDAY, AUGUST 1, 2012
    [Industry, Information] Developing Challenger Messages: Lessons Learned
    financial services, manufacturing, industrial supply, etc.), and in those instances, struggling with differentiator identification was a bit more common.  In mid-July, the SEC had the pleasure of hosting 70+ members for a full-day workshop at the University of Chicago’s Gleacher Center.  Why this is important: . Why this is important: .
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Industry, Information] 10 Things B2B Marketers Should be Doing on LinkedIn
    Encourage your employees – especially your industry experts – to publish content. Ask your internal industry experts, marketing team members, product engineers, et al, to pick one popular group and make a point to participate in the conversations.  Make your posts informative and relevant, link to great content and don’t try to sell.
  • THE ROI GUY  |  WEDNESDAY, MAY 4, 2011
    [Industry, Information] Optimize Content Marketing by Facilitating the Buyer’s Journey
    Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes. Personalization can pivot content around the buyers industry, geographic location, size, as well as around the buyers’ stage in the buying journey, role in the decision making process, and pain points.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 10, 2014
    [Industry, Information] Grab the Low-Hanging Fruit: How Best-in-Class Companies Leverage a 360-Degree Customer View
    They recognize the simple fact that customers don’t care which database or application their information resides in; they just want their problem solved, their product shipped, or their information delivered. Learning from the Best-in-Class: Getting Customer Data under Control and Fully Leveraged. Read the full report here.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 7, 2013
    [Industry, Information] SEO Tricks Every Sales Rep Should Know
    They expound on your experience and the value you bring to your industry. To get to the top of a Google return you have to have a large amount of valuable information that isn’t available from other sources on the net while still managing to incorporate keywords throughout the text. That’s 98+ nos for every yes. Resource.
  • WEBBIQUITY  |  MONDAY, AUGUST 30, 2010
    [Industry, Information] Should a Blog be Part of Your Corporate Website or Stand on Its Own?
    widget industry blog and a widget maintenance blog)—though the common look/feel and top-level domain name make it difficult to clearly separate these. widget-industry-news.com). in addition to your corporate site, you may own blogs like widget-industry-news.com, widget-maintenance-tips.com, etc.). Location? Location? Digg this!
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Industry, Information] Research to Revenue: How to Master Social Selling
    There is so much more information about your prospects available to you now than, well, ‘before’  - both professionally and on a personal level. So if they go to LinkedIn to consume their industry information, be there. People don’t like to be interrupted. It’s time to get real and meaningfully connect. What is Social Selling?
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Industry, Information] 17 Reasons Why I’m Lucky To Be In Business Development
    Twitter – To Interact with and engage professionals through quick posts on the B2B, Healthcare, and Digital Marketing industry.  Here is an informative infographic on the best and worst times to post on social media. 4.) Also ,  LinkedIn has been a great tool to find contacts and actual titles with targeted prospects.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Industry, Information] How to Find Elusive B2B Buyers
    Even though I am in the marketing industry and appreciate what telephone sales people have to go through, I quit answering my desk phone because I don’t want to deal with the deluge of unwanted sales pitches. Okay, it’s time for a little honesty. How many of your potential buyers want to hear from you on an unsolicited basis? 
  • B2B IDEAS @ WORK  |  WEDNESDAY, JUNE 16, 2010
    [Industry, Information] B2B Book Buzz: Think Outside the Inbox
    Think Outside the Inbox is a great reference for all things marketing automation, a subject about which there is so much information floating around right now that it tends to be overwhelming. The guide provides a lot of useful information, but not to the point of overload or redundancy.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 30, 2014
    [Industry, Information] Demand Generation – It’s Not That Easy
    Attend workshops, sessions and learn from industry experts and peers and keep in mind this is a complex process that won’t be solved immediately. Despite the information that is being peddled by some, all indications would say that what marketers are facing today is a pretty tough climb.  Really?
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Industry, Information] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    Tesco’s Clubcard loyalty program was launched under Leahy in 1995 and redefined both the company and the industry. For systems to connect and share information, they must record and report consistent metrics across relevant channels, which also reduces the level of human error or biased business decisions influenced by interpretations.
  • HUBSPOT  |  TUESDAY, DECEMBER 30, 2014
    [Industry, Information] 7 Boring Big Brands That Used Humor to Amp Up Their Marketing
    Someone who interacts with your marketing may not be your target customer, but they could very well share your information with someone who is. Humor can also lend itself to companies in highly-competitive or saturated industries. It may be humor and entertainment, or it could be informative or educational. Well, it works.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 12, 2011
    [Industry, Information] Sales Intelligence at the Speed of Light
    When you gather information, review it over and over again before you reach out to the client.”. Sales intelligence can give you a fresh group of prospects based on sales trigger events in the industry specifically in your territory. Business is moving at the speed of light, and things change constantly,” he says. Sales 2.0
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Industry, Information] Top 5 Tools for Enterprise Marketing Teams
    From copywriting comprehension tests to homepage design review, results from usertesting.com have informed many important marketing decisions. Then you set up your own custom parameters for the types of users you would like reviews from (age, income range, industry, level of web expertise, country.). General
  • INBLURBS  |  MONDAY, DECEMBER 27, 2010
    [Industry, Information] 6 smart steps to start up your Inbound Marketing in 2011
    Furthermore is every blog article an additional chance to get found from customers online when they are researching for products and services in your industry. Produce reports, ebooks and whitpapers with valuable and helpful information for your buyer persona. Solve their problems and answer their industry specific questions.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Industry, Information] The Rise of the Specialist: The Advantages of Specialization in Management Consulting
    In the management consulting industry, the new ubiquity of online communication means that the barriers of distance have begun to crumble. For more perspective, we should consider the different kinds of specialization, including the advantages and disadvantages of each. 1) Industry specialization. There is, however, a significant snag.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 4, 2011
    [Industry, Information] 6 Steps to Socialize Your B2B Selling
    industry group participation, recent promotion) or selling style (e.g., This information should be captured in your CRM contact record. It’s as easy as sharing a weekly update on an important event in your industry or liking a post from one of your contacts. Create the Foundation for Social Selling. Photo: Flickr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 14, 2011
    [Industry, Information] Let’s not have a Quor-gasm
    If you really want great answers to your questions without all the Quora flubber, join some LinkedIn groups related to your industry. Obviously there is value to sharing information on Quora.  I mean, how can you argue with that? There I don’t like Quora. As far as I can tell I stand alone in this sentiment. Most people are. 
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Industry, Information] 19 More Outstanding Social Media Marketing Guides
    Melonie Dodaro shares sever highly useful tips for finding people who are sharing your content, discovering who is mentioning your brand or products, finding influencers in your industry, and find “super-targeted” followers such as who is following a particular person or brand and lives in a specific city. Thank goodness!).”
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, APRIL 5, 2010
    [Industry, Information] VisualIQ Measures Marketing Impacts Across All Channels
    The general advantages come from assembling all advertising and customer transaction information in one database. VisualIQ says it has found this yields more accurate results than traditional information. Note that these are all industries that sell to their customers directly. So maybe the criticism isn’t particularly new.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 5, 2013
    [Industry, Information] This Old Website – 7 Unfortunate Realities
    notion, it should be noted, I only barely understood myself since websites were a brand new thing and I’d only seen them at the agency’s office since we didn’t have stuff like the Internet in the financial services industry. We dreamt of being the “destination site” for our industries. Even the ones you forgot about. Sorry.
  • THE ROI GUY  |  WEDNESDAY, MAY 16, 2012
    [Industry, Information] Value-Focused Content Marketing a Requirement
    It’s Personal - Content personalization is important, with buyers wanting to see vendor content more personalized by business role (46%), by industry (42%) by vertical (33%) and by all of these in combination (31%). Short Attention Span Theater - 48% of buyers would like content to be more concise, taking less time to consume.
  • HUBSPOT  |  TUESDAY, NOVEMBER 27, 2012
    [Industry, Information] The 16 Most Important Social Media Updates of 2012
    When breaking trends affecting the industry happen, Tailored Trends is a way marketers can immediately find out about it, and possibly even do some newsjacking. Before, all of the LinkedIn pages basically looked the same, with the exception of the unique logo and company information blurb. 10) LinkedIn & Twitter Break Up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Industry, Information] 12 Ideas to Ignite Your Content NOW
    Social recommendations from friends and family are the most trusted source of information for consumers according to eConsultancy. Join services like Yelp, Citysearch, Google Places and other review sites associated with your location and industry and solicit customer reviews. The investment in our content is largely wasted. Go long.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Industry, Information] New Research Study: How Professional Services Buyers Check You Out
    The Hinge Research Institute , our independent industry research organization, has just released such a study. Over 80% of potential clients will visit it to inform their decision on whether to work with you. They find a website that doesn’t reflect your understanding of their industry or your ability to solve their problem.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Industry, Information] What David Ogilvy's Facebook Profile Would Look Like [Infographic]
    This rich history formed one of the most prolific copywriters in the industry. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. I do not regard advertising as entertainment or an art form, but as a medium of information. This post originally appeared on Agency Post.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2011
    [Industry, Information] 9 Ways to Instantly Improve Your Content
    At your next tradeshow, observe how people consume information and ask target readers what type of information they are looking for. This information is priceless and will guide your content for the long-term. 3. As a business creating content, it is important that you show you believe in the information you are distributing.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Industry, Information] Are You There, Journalists? It's Me, PR
    We typically try our best to deliver you as much information as possible by doing our homework. We’re aware that journalism is going through an industry shakeup, but did you know that the PR industry is going through something similar? This post originally appeared on The Agency Post. Dear Journalists, It''s me, PR.
  • HUBSPOT  |  SATURDAY, APRIL 6, 2013
    [Industry, Information] How to Create a Google+ Event [Quick Tip]
    Whether your company is hosting a webinar, industry conference or event, employee BBQ, happy hour, hackathon, or something else. With just the click of a button, all the information and details about that event will populate in their calendars. Step 3: Fill in Your Event Information. What a time saver! So, what do you say?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 21, 2013
    [Industry, Information] Marketing is Still Hard, Agencies Are Here to Stay
    Take a look at our recent ebook Technology and the Evolution of the Marketing Agency for more information. You need to ask questions like what industry are they in? by Amy Guarino At Marketo, we often say that we’ve made the technology easy, but marketing is still hard. Marketing Strategy. Data Quality. How many employees do they have? 
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Industry, Information] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    Moneka Khurana compiles b2b best practices and tips from Dell and Cisco, demonstrating how different types of information (e.g., brand information vs. market trends) lend themselves to different content formats, and a six-step approach to building a robust social media presence. Best Social Media Marketing Guides and Tips.
  • SYNECORE  |  MONDAY, JUNE 16, 2014
    [Industry, Information] 6 Reasons to Get Consistent With Your Content Strategy
    The purpose of an editorial calendar is to build a publishing schedule over the upcoming week or month that strictly focuses on the information you need for content production, ranging from content topic themes to publish dates. By planning ahead, you can include featured guest posts that vary by subject matter and industry leader.
  • B2BBLOGGERS  |  THURSDAY, NOVEMBER 11, 2010
    [Industry, Information] Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.
    You are willing to share some of what you know with your customers and your industry to help improve business. Here are three reasons why: A greatly expanded network of strategic partners, industry influencers, prospects, qualified vendors, research and reference sources, and professional friendships. Or Does It? You know it all.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 15, 2014
    [Industry, Information] The Role of Webinars in the Sales and Marketing Process
    From within the webcast, viewers should be able to open and close information panels, access social media, respond to polls/surveys, view complementary resources, and network with other participants. Decision-makers use social media to discover, share and discuss information. Identify sales-ready leads. Engaging Buyers.
  • HUBSPOT  |  MONDAY, FEBRUARY 10, 2014
    [Industry, Information] The 10 Best Parody Twitter Accounts to Follow
    The marketing spoof is one of the best and worst institutions in our industry. Indeed, the internet has significantly reduced the barriers to entry for anyone with ambition to mock the marketing industry (and world at large). Done well, it can result in one hilarious comedy skit after another. Pigeon. Is Central Sq. Certainly not.
  • BUYEROLOGY  |  WEDNESDAY, MAY 4, 2011
    [Industry, Information] Buyer Personas Require Qualitative Research and Contextual Inquiry
      Initially, research was conducted on users to help inform product and/or service design.    Buyer persona development is a qualitative research and contextual inquiry methodology to help inform sales and marketing strategy. Informing Content Strategy with Buyer Persona Development (customerthink.com.
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