WriteSpark

SEPTEMBER 7, 2010

Standard corporate line: "We are the thought leaders in (fill in topic/technology/industry)." Include an author's profile, with information about the person's job role, industry experience, education, awards, and other credentials. Reader reaction: "Oh yeah? Who is doing the thinking and what makes them so smart?"

Thought Leadership 120

Thought Leadership Copywriting Social Media Profiling 120

WriteSpark

OCTOBER 5, 2011

Discusses market or industry factors that impact a customer's need for the product. For topics that don't meet these criteria, other types of marketing materials may be a good choice: An article on the company website or submitted to online or print publications that covers the relevant technology, industry, or customer base.

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

Discusses market or industry factors that impact a customer's need for the product. For topics that don't meet these criteria, other types of marketing materials may be a good choice: An article on the company website or submitted to online or print publications that covers the relevant technology, industry, or customer base.

Paper 120

Paper Analysis ROI Course 120

WriteSpark

DECEMBER 12, 2012

These two books capture the best industry thinking about content marketing: eMarketing Strategies for the Complex Sale by Ardath Albee. When product specifications and other technical details can be critical for encouraging a favorable buying decision. Content tips for e-books.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

DECEMBER 12, 2012

These two books capture the best industry thinking about content marketing: eMarketing Strategies for the Complex Sale by Ardath Albee. When product specifications and other technical details can be critical for encouraging a favorable buying decision. Content tips for e-books.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

JUNE 11, 2013

First, on the web page that lists your case studies, organize the title links by the categories most relevant to your customers, e.g. by industry, product, world region, etc. Two quick and easy projects can make your case studies much more appealing to customers and increase their marketing value for your company.

Case Study 120

Case Study Case Studies Studies Promotion 120

WriteSpark

JUNE 11, 2013

First, on the web page that lists your case studies, organize the title links by the categories most relevant to your customers, e.g. by industry, product, world region, etc. Two quick and easy projects can make your case studies much more appealing to customers and increase their marketing value for your company.

Case Study 120

Case Study Case Studies Studies Promotion 120

WriteSpark

JULY 10, 2012

Example answers: It's a well known company, the customer is in a target industry or market segment or has an interesting product application. This education effort can be as easy as asking a few key questions in a phone call or e-mail: Why are you recommending this customer? Has the customer agreed to participate in the case study?

Case Studies 120

Case Studies Case Study Studies Validation 120

WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

MAY 4, 2011

You need a writer with experience in certain project types, vertical industries, or writing styles. A new product launch needs several writers working in parallel. A project needs a copywriter with highly technical knowledge. You want fresh ideas or a new approach for your materials. How can you find those writers?

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

MAY 4, 2011

You need a writer with experience in certain project types, vertical industries, or writing styles. A new product launch needs several writers working in parallel. A project needs a copywriter with highly technical knowledge. You want fresh ideas or a new approach for your materials. How can you find those writers?

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

MARCH 26, 2009

These markets may be defined by industry, operating system, consumer versus business, or other dimension. Marketers use materials such as white papers, articles contributed to industry magazines or technical journals, and product comparison worksheets to help shape the purchaser's criteria and decision. Addressing New Markets.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

MARCH 17, 2009

A white paper also can be an advocacy piece that presents your company's viewpoint on industry standards and trends as a subtle way of diminishing a competitor's offerings or messages.

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

FEBRUARY 12, 2013

solutions for the alternative investment industry. About the Author: Christine Farrier is a Marketing Communications Manager at a financial. services firm that specializes in cloud-based risk and portfolio management. She can be reached though her LinkedIn profile.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

solutions for the alternative investment industry. About the Author: Christine Farrier is a Marketing Communications Manager at a financial. services firm that specializes in cloud-based risk and portfolio management. She can be reached though her LinkedIn profile.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

APRIL 7, 2009

Is the company in a particular industry, country, or market you want to target? Does the customer have a story you actually want to tell? For example, does the story offer the potential to discuss an interesting problem, solution, or application? Is the story ready to tell?

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Lead Scoring Case Study 120

WriteSpark

SEPTEMBER 24, 2009

A debate has been going around in writing circles about whether it is better for freelance copywriters to pursue a generalist path (any project, any industry) or a specialist path (selected projects and industries). But for marcom managers, the question remains: "What kind of copywriter is right for my projects?"

Copywriting 120

Copywriting Work Management Case Study Case Studies 120