The Effective Marketer

AUGUST 20, 2015

– Are you using too many acronyms or industry-specific terms that only few people understand? – Is it making a clear connection between a problem and a solution? – Would someone having the problem or pain you are solving be truly interested after reading it? – Can you say it in a more direct, simpler way?

Work Management 100

Work Management Marketing Management Class Press 100

The Effective Marketer

MAY 3, 2012

Digital marketers can learn a LOT from the newspaper industry on this score: when people know when to expect information, they have a greater appetite for it. They work with middle market B2Bs in industries as diverse as restaurant merchant processing and bulk gloves. Publishing. Social Sharing. About the Author.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

AUGUST 16, 2011

Maybe your industry is going through additional regulations or new certifications are being required. It means talking to customers and prospects, getting out of the building, and learning about the industry you are selling to. There are three different perspectives to consider: Content that is a hot topic. Want some shortcuts ?

Urgency Marketing 100

Urgency Marketing Content Marketing Automation Services Automation 100

The Effective Marketer

JUNE 9, 2011

The article doesn’t go into much detail about whether the leads being followed up had been nurtured by a Marketing Automation system, or even a break down of industries but it does point a good possible flaw in the sales process of most companies. These results are especially shocking given how quickly online leads go cold – HBR.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

The Effective Marketer

AUGUST 26, 2011

Marketing, at Apple, has always been a differentiating point and key to their eventual dominance of the electronics consumer market and their resurrection in the personal computer industry.

Paid Search Agency 100

Paid Search Agency Marketing Budget Work Management Differentiation 100

The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. No one knows your industry and customers better than you. I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

SEPTEMBER 11, 2013

Materials such as industry playbooks, competitive battlecards, demo scripts, technical product FAQ’s and more are some of the elements found in any sales enablement program. Sales Enablement Content. But how do you know what content to create and how to prioritize?

Content 100

Content Buying Cycle FAQ Deliverability 100

The Effective Marketer

SEPTEMBER 11, 2013

Materials such as industry playbooks, competitive battlecards, demo scripts, technical product FAQ’s and more are some of the elements found in any sales enablement program. Sales Enablement Content. But how do you know what content to create and how to prioritize?

Content 100

Content Buying Cycle FAQ Deliverability 100

The Effective Marketer

MAY 27, 2015

. – specific keywords: depending on what type of battle card you are trying to build you can tailor the search keywords to better narrow down results for you, but I see often times some typical needs related to pricing, sales messaging and the like regardless of what industry you are in.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

JANUARY 26, 2012

It includes a few extra blank lines for you to add your own tactics based on your company’s goals and specific industry opportunities. Here’s the list in a PDF format ready for you to print and use. Oh, and don’t be like me. Download it now and start doing it today!

Traffic 100

Traffic Tactics Aggregators Blogger 100

The Effective Marketer

MAY 21, 2012

Focus: One or more customers of your product tell their story of how it helped them overcome a problem that others in their industry also face. Typical Audience: New customers, existing customers with new users. What: Case Study. What: Educational (non-product). Focus: Topic relevant to your prospective buyer.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

AUGUST 14, 2009

This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

NOVEMBER 3, 2011

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

The Effective Marketer

JANUARY 7, 2011

The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief. From the discussion thread I liked two presentations that were shared, posted below.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

MARCH 13, 2012

They specialize in niche, middle market B2B industries such as video broadcast equipment and gloves for electrical work. Not a good situation to be in, but one that is all too common. About the Author. Brad Shorr is Director of Content & Social Media for Straight North, a Chicago Internet marketing firm.

Planning 100

Planning Allocation Ad Building Content 100

The Effective Marketer

JUNE 29, 2011

Talk to other vendors about the industry or the show, and get them to also post comments in your blog. Use the tradeshow as an opportunity for content creation. Blog about the show attendance, take pictures of your customers and post them in your blog. The event can generate a good couple of blog posts at least! Take pictures.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

SEPTEMBER 29, 2010

Questions about what the target market is, what industry are you talking about, and such are the first things that come to mind. If you said “it depends&# , you just got yourself an extra point! As marketers we all know it’s not that simple.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 7, 2011

Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) senior management when your results are being questioned.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

MAY 20, 2011

But don’t just stick with the standard templates, customize them based on your industry, and needs. Bulldog Solutions Guide to Creating Buyer Personas: [link]. 10 Rules for Buyer Persona Development: [link]. When you are done, you can then proceed to map out your content to the multiple buyer personas you created.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. You’ll be seen as more professional and will stand out.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

AUGUST 5, 2010

Finding and retaining the best people has always been a challenge, no matter your industry. But companies don’t offer these nice perks just because they are run by nice people. They offer them because the market for talent is fierce.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

MARCH 22, 2012

Marketers should instead engage in “ relative targeting “ You want to take your industry and segment it into sub-verticals and rank them in terms of external factors (trends, category spend, product use and importance, competitive presence).

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

AUGUST 25, 2009

I work in the software industry for one of the big boys, and I find it shocking how many employees even at the C-level are completely inept at presenting. Like Be the first to like this post. 2 Responses to Killed By Powerpoint The captivated listener says: August 26, 2009 at 8:39 am I couldn’t agree more.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 16, 2009

Regardless of what you are offering (and the offer should vary based on your target population for the survey, your industry, etc.) Few people do it this way because it takes time and money.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

JANUARY 11, 2010

The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JULY 7, 2011

First, by giving business units competitive information, industry analysis, and the like. . “Marketing leaders have to build coalitions and persuade others, using functional expertise, insights, and teamwork rather than authority&#. At GE, for example, marketing had to gain trust little by little. Marketing Maturity and Knowledge Gap.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JULY 16, 2009

This entry was posted on Thursday, July 16th, 2009 at 3:46 pm and is filed under Communication.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

FEBRUARY 15, 2009

Who in your industry is the king of PPC and SEO? The lesson here translated into the marketing realm is that you should always keep an eye out for the competition, for your partners, for other similar companies, for what is said to be working and why. What is the best ad campaign you’ve seen recently? Which is the best website?

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JUNE 23, 2009

While the decision on whether to nurture or pass leads directly to sales will vary based on your own industry and experience, the concept is a powerful one.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JUNE 26, 2012

Priorities can change rapidly, depending on what’s going on internally and industry-wide. They specialize in B2B with clients in industrial niches from credit card mobile processing to machine knit fingerless gloves. If a department doesn’t know where it stands, it will naturally push as hard as it can for as much as it can.

Paid Search Agency 100

Paid Search Agency Work Management B2B Thought Leadership Planning 100

The Effective Marketer

FEBRUARY 16, 2011

This nascent industry still has lots of growth to do. Investment in Marketing Automation Another interesting factor to consider in the marketing automation industry and why it seems to be catching on fire is the money that is flowing towards some of the key players. It is certainly a great time to be in this industry.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

The Effective Marketer

APRIL 10, 2012

Dynamic content based on job title, role, industry, etc. Things to consider when crafting your email are: Time of day. Day of week. HTML vs. Text. Send yourself vs via third party. Design the email with the message in mind. Personalization (i.e. Dear John…”). All of these combined will influence well your email will perform. The Landing Page.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100

The Effective Marketer

OCTOBER 13, 2010

Segment and Treat Customers Differently Although the methodology varies based on your industry and whether you are a B2B or B2C company, the big picture is clear. In Jaffe’s words “Keeping, cultivating, and nurturing existing customers and establishing unbreakable bonds with them&#.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

JULY 5, 2009

Whatever the guide you use or that you created along the years based on your industry, product, or service make sure everyone is on the same page as to what are the standards. Seems easy enough but if you are a freelance writer or if your company is using one, that is one of the first things you should do. Work on your opening lines.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 18, 2011

Ask around your company, but more importantly, ask outside what are the challenges facing the industry you serve. Discuss the typical questions tech support gets during lunch with the tech support manager. Make a list of 5 to 10 items. Then, break those down into small problem statements.

Word of Mouth 100

Word of Mouth Content Marketing Management Buyer Personas 100