Marketing Interactions

APRIL 21, 2017

A technology client with a complex buying process that could last three years produced a nurturing program that addressed the tasks of a job to be done in the oil and gas industry. This same client achieved similar results when they used data from clients within an industry to highlight common areas for improvement.

Content Marketing 60

Content Marketing Planning Marketing Management Paid Search Agency 60

Marketing Interactions

JUNE 23, 2017

Do you see any new uses or users for our products given industry developments? Market or industry trends, competitor weaknesses, etc.). Additionally, if you’re not focusing on a specific vertical, make sure you get a mix of industries. You’ll also want to search for analyst and industry reports that are relevant to the project.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

NOVEMBER 2, 2021

Ask them to include the role of the person, industry, company, the related problem, and product along with the question. for the automotive industry. Start a Slack channel for questions that everyone can contribute to – yes, everyone. From marketing to product to sales to customer success to UX designers, and more.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

APRIL 26, 2022

Instead of thinking about personalization as cannibalizing your buyers’ personal data (demographics), think about what they care about in relation to role and industry. If only it were that simple. Think about how they might “feel” about the situation/problem they’re confronting.

Top of Funnel 91

Top of Funnel B2B Content Terms and Conditions 91

Marketing Interactions

JUNE 27, 2021

The concept of a buyer persona is represented as a construct that the industry has labeled as such. So yes, account personas are a valuable, but not to the exclusion of buyer personas that help you establish relevance with each role and perspective included in the account’s buying committee. Finally, A Persona is a Construct.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles Account Based Marketing 111

Marketing Interactions

JULY 25, 2021

These articles go on to make their case by defining traditional personalization as including elements such as name, company, industry in communications, where hyper-personalization takes into consideration behavioral activity and engagement data to interpret intent and hone messaging. I don’t think this means “hyper.”

B2B Marketing 69

B2B Marketing B2B Paid Search Agency Buying Cycle 69

Marketing Interactions

OCTOBER 24, 2021

If you frame the request around helping them elevate their personal brand and expertise within the industry, they may be more willing than you think to help with content—if you make it slam-dunk simple and easy for them to do so. Tied for Content Marketing Challenge #5: Differentiating our products/services from the competition (36%).

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Marketing Interactions

JANUARY 25, 2022

Has the way the industry approaches that problem changed? Ask the following questions based on the internal change you’re reacting to: Has something about your persona (buyers, customers) changed? Has the problem your persona is trying to solve changed?

B2B Marketing 69

B2B Marketing B2B Budget Programs Marketing & Strategy 69

Marketing Interactions

JUNE 23, 2017

Perhaps as a seasoned warrior who’s been in the trenches of their industry for 20 years…? What are industry trends driving it? Focus on a handful of industry sites and social media platforms that give you the best opportunity for engaging this specific audience. If you read their LinkedIn profile, how do they see themselves?

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

NOVEMBER 29, 2021

Find out how we serve [industry] customers like you in 20 minutes. Why not structure options to serve their needs as their context changes across their buying process? Book 15 minutes to get your specific questions answered. Get clarity on why to solve [X problem] in this short webinar on Thursday.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Marketing Interactions

JANUARY 27, 2020

However, they are also the business professionals interviewed the most, who participate in round-table discussions, speak at conferences, write articles published on LinkedIn, in industry publications, or Medium.

Buyer Personas 69

Buyer Personas Effectiveness B2B B2B Thought Leadership 69

Marketing Interactions

APRIL 14, 2019

Dynamic content helps to ensure the content your website visitor views resonates right away and invites them to engage and explore content developed to address their industry and the problems your product solves for those who work in it. As they say, you only have one chance to make a first impression.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Marketing Interactions

AUGUST 15, 2021

Firmographics identify the right fit companies – industry, employee size, revenue, and geo. Because there’s no common lead definition and a shaky ICP, if any, no matter how lead scoring is implemented, it’s going to be substandard. Here’s why. Demographics scores based on title and role. Behavior is a bit trickier.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

FEBRUARY 15, 2019

Most often these buyers hold various roles and come from companies of different sizes in different industries. I find them all interesting (I’m a research geek) but I take them all with a grain of salt. Many B2B reports are based on inputs from 150 buyers. Reports with bigger pools of buyers can span countries and regions, as well.

Conversion 93

Conversion Planning Buyer Personas Dwell 93

Marketing Interactions

JUNE 13, 2021

But, in B2B, it’s not as much about knowing their shoe size as it is understanding their industry, role, and use case. Break the Personalization Assumption. Marketers are all wrapped around the axle on personalization. In fact, proving you know them can decrease purchase intent by 4%.

B2B Marketing 174

B2B Marketing B2B Gartner Purchase Intent 174