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1026 Articles match "Industry"
The Latest from the B2B Marketing Community
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Tuesday, March 16, 2010
Broadcast The modern marketing industry was born with the advent of mass broadcast communications. We're pleased to present a guest post by Steven Woods , CTO of Eloqua and author of Digital Body Language, who shares his thoughts on where communication is headed -- and how marketers can prepare. Over time, the way in which communication happens has gone through some very interesting transitions. Each of them resulted in profound changes in information flow, and with that, significant changes in the discipline of marketing.
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Tuesday, March 16, 2010
At the ad group level, use negative terms that are specific to that particular product group, industry, or landing page, but that might not apply across the entire campaign. (For Actual client-specific lists can include hundreds of terms specific to that client’s product line, industry, competition, functionality, even product name.
Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. But just as often, a successful search campaign depends as much on avoiding bad clicks as it does on generating good ones.
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Tuesday, March 16, 2010
Helping a newly formed B2B company create their first Website spurred me to visit dozens of sites in search of examples I could show them from their industry that follow best practices.
In the process, I made a sad discovery. Not one followed what I know are the most basic rules of good Web design.
The rules (that is — what should be on the page and
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The Best from the B2B Marketing Community
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Wednesday, July 29, 2009
We're pleased to present this post by guest author, Dianna Huff , who offers practical advice on how to find out more about -- and better connect with -- your prospects. A client of mine was seriously considering spending thousands of dollars to advertise in an industry trade journal in order to (hopefully) catch the attention of specific people in a very niche industry. After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?" quot; "You mean that site where I get lots of emails from people to connect?"
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Wednesday, July 29, 2009
We're pleased to present this post by guest author, Dianna Huff , who offers practical advice on how to find out more about -- and better connect with -- your prospects. A client of mine was seriously considering spending thousands of dollars to advertise in an industry trade journal in order to (hopefully) catch the attention of specific people in a very niche industry. After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?" quot; "You mean that site where I get lots of emails from people to connect?"
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Friday, July 31, 2009
Yesterday, House Speaker Nancy Pelosi took to the podium to single out an industry as our common enemy. The problem with this strategy is that attacking an industry causes consumers to paint using broad brush strokes, resulting in a picture that portrays all businesses as evil. That, as I said earlier, is about an individual not a business and certainly not an industry.) Quoted on Politico.com , she said, “Of course, they’ve been immoral all along,” she added. “They They are the villains in this.
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Saturday, March 28, 2009
Michael Stelzner of White Paper Source recently released a study on how marketers are using social media to grow and promote their businesses. Nearly 900 marketers were surveyed.
One One of the great questions in the study was an open ended question that simply asked, “What question about marketing with social media do you most want answered?”
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Sunday, September 17, 2006
Here are the ways that business bloggers can be classified should be called based on their industry. Where do you fit in? Fogger - weather and climate industry. Hogger - fast food and banking industry and possibly the government. Dogger - pet industry (or someone who rarely blogs) Mogger - criminals Hoggers typically don't allow you to leave comments either. PS - stay tuned for a part II of this as I left many out.
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Wednesday, September 2, 2009
According to a recent survey of engineering, technical, manufacturing and industrial professionals:
believe it is good news that more than a third of companies in the industrial sector are expected to increase spending during this second half of 2009.
And maybe that expected increase in buying is also a sign that business in the industrial sector is finally starting to improve.
Although the majority expects their companies’ spending to remain flat or down, more than a third (36%) said they expect spending during the second half of 2009 will increase compared to the first half of year.
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Thursday, December 10, 2009
Every time I participate in, or attend an event where social media is the topic there is always one – sometimes more – person in the audience representing a company from a highly regulated industry. Most Regardless of the industry there are ways to leverage the power of the web and here is one of my favorites.
The first is to react to an event that Most often they are from the financial sector - banking, investments, etc. – 8211; and they all have the same question: How can we blog when everything we say needs to be run through an extensive approval process?
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Friday, March 20, 2009
I was listening to Paul Greenberg giving a webinar yesterday when he used a phrase that really resonated with me: Industrial Strength Intelligence CRM and marketing automation systems have given us intelligence. But, that's changing for many of us—especially now that we can gather Industrial Strength Intelligence. What ramps up intelligence to industrial Things like a place to record demographic information, email communications and website behavior tied to lead scoring. He pointed out that a big issue for creating higher engagement is that we never know enough about our
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Friday, September 18, 2009
Posted in websites Tagged: seo websites onlinemarketing shelter industry
...Tags: Tags: websites seo websites onlinemarketing shelter industr I’ve added a new associate to my universe of marketing experts and partners – Sam Beamond. Sam and I met for coffee this morning at the Dunn Bros, just to get acquainted.
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Thursday, April 3, 2008
Their article, The SEO Industry Survey Results , by SEOmoz staff members Nick Gerner , Rebecca Kelley , Jeff Pollard and Rand Fishkin , provides an excellent summary of the results, so I won't rehash all of that here, but rather offer just a few observations on some of the more surprising findings. Their tools may be elegant though overpriced , but the SEOmoz survey makes great and informative reading. ***** technorati tags: search marketing hub, SEOmoz, The SEO Industry Survey Results, Nick Gerner, Rebecca Kelley, Jeff Pollard, Rand Fishkin,
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