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Wednesday, July 29, 2009
client of mine was seriously considering spending thousands of dollars to advertise in an industry trade journal in order to (hopefully) catch the attention of specific people in a very niche industry. After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?"
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Wednesday, July 29, 2009
client of mine was seriously considering spending thousands of dollars to advertise in an industry trade journal in order to (hopefully) catch the attention of specific people in a very niche industry. After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?"
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Friday, July 31, 2009
Yesterday, House Speaker Nancy Pelosi took to the podium to single out an industry as our common enemy. The problem with this strategy is that attacking an industry causes consumers to paint using broad brush strokes, resulting in a picture that portrays all businesses as evil. They are the villains in this. They are people.
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Wednesday, September 2, 2009
According to a recent survey of engineering, technical, manufacturing and industrial professionals: Although the majority expects their companies’ spending to remain flat or down, more than a third (36%) said they expect spending during the second half of 2009 will increase compared to the first half of year.
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Thursday, December 10, 2009
Every time I participate in, or attend an event where social media is the topic there is always one – sometimes more – person in the audience representing a company from a highly regulated industry. Most Regardless of the industry there are ways to leverage the power of the web and here is one of my favorites.
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Tuesday, April 20, 2010
0160;You could insert a number of industries in place of printing and find the same thing. If we aren't communicating valuable, compelling information to our customers on a consistent basis, how can they ever see us as industry experts? 0160; Why aren't you the industry expert? 0160;A few resource sections.
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Saturday, March 28, 2009
Michael Stelzner of White Paper Source recently released a study on how marketers are using social media to grow and promote their businesses. Nearly 900 marketers were surveyed.
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Sunday, September 17, 2006
Here are the ways that business bloggers can be classified should be called based on their industry. Fogger - weather and climate industry. Hogger - fast food and banking industry and possibly the government. Tags: classifying business blogging , blogging by industry , blogging spoof. Where do you fit in?
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Friday, April 23, 2010
To look the problem, let’s examine just one industry, E-Commerce, and see the results of their email campaigns: less than 1 in 5 emails is opened (19.8%) and. The data quality problem. If we don’t know you, we can’t sell to you. And if we ask for too much, we lose you. over 4.5% bounces, has an abuse complaint or unsubscribes. Thanks.
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Friday, March 20, 2009
I was listening to Paul Greenberg giving a webinar yesterday when he used a phrase that really resonated with me: Industrial Strength Intelligence CRM and marketing automation systems have given us intelligence. But, that's changing for many of us—especially now that we can gather Industrial Strength Intelligence. agree completely.
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