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INDUSTRIAL MARKETING TODAY
DECEMBER 22, 2011
Top 10 Industrial Marketing Posts of 2011
As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Unlike David Letterman’s Top Ten list; my industrial marketing blog posts are listed in decreasing order of popularity. Innovative Uses of QR Codes by the AEC Industry.
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INDUSTRIAL MARKETING TODAY
NOVEMBER 3, 2011
Retrofitting Blogs and Converting Industrial Websites into Blog Sites
I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. For a full list of benefits, refer to my earlier post, “Build Industrial Websites as Dynamic Blog Sites.”.
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INDUSTRIAL MARKETING TODAY
SEPTEMBER 6, 2011
Industrial Blog Sites Revisited
The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs.
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INDUSTRIAL MARKETING TODAY
JANUARY 25, 2012
Industrial Marketing Content that Helps Buyers
It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”.
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INDUSTRIAL MARKETING TODAY
JULY 12, 2011
Problem-centric Industrial Marketing
Industrial and manufacturing marketers are trained to sell solutions. However, if you are a manufacturer or an industrial services company, ask yourself this question, why would anyone buy your products or services if they don’t know they have a problem? That’s what I’m calling problem-centric industrial marketing. Read on….
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CUSTOMER EXPERIENCE MATRIX
JANUARY 5, 2011
How Big Is the B2B Marketing Automation Industry?
Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. One of the things this has forced me to do is come up with an estimate of industry size that I'm willing to defend in print. b2b marketing automation revenues industry size demand generation marketing automation
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