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B2B Marketing ROI

Online Marketing Institute

Twitter, unfortunately is likely to follow if unchecked. Most email clients will allow you to check your incoming emails to see if they are authenticated. One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy. Simply do a find for “DKIM&# when viewing the header.

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How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite.

ROI 50