Sales 2.0 Panelist Anneke Seley Talks about Social Media
Smashmouth Marketing
MAY 19, 2009
Anneke: In an ideal world, marketing campaigns engage every qualified customer and sales reps just have to respond to incoming inquiries. But not all customers respond to these kinds of “direct response” marketing campaigns. Sometimes a highly-personalized phone and Web contact strategy -often called “Prospecting 2.0”
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