Remove income

Smashmouth Marketing

article thumbnail

Sales 2.0 Panelist Anneke Seley Talks about Social Media

Smashmouth Marketing

Anneke: In an ideal world, marketing campaigns engage every qualified customer and sales reps just have to respond to incoming inquiries. But not all customers respond to these kinds of “direct response” marketing campaigns. Sometimes a highly-personalized phone and Web contact strategy -often called “Prospecting 2.0”

article thumbnail

Sales 2.0 Panelist Anneke Seley Talks about Social Media

Smashmouth Marketing

Anneke : In an ideal world, marketing campaigns engage every qualified customer and sales reps just have to respond to incoming inquiries. But not all customers respond to these kinds of “direct response” marketing campaigns. Sometimes a highly-personalized phone and Web contact strategy -often called “Prospecting 2.0”