Customer Experience Matrix

SEPTEMBER 1, 2009

Treating these selections as attributes reduces the complexity of the segmentation statement itself. Users build the segmentation statements by selecting data categories (visit activities, contact attributes, campaigns, lists, Web forms, traffic source) and then choosing attributes relevant to each category.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 9, 2007

Typical outputs include income statement, cash flow, and balance sheet. It’s really a conventional business simulation model: you define the relationships among business inputs (new customers, product prices, retention rates, costs, etc.) and it comes up with projected results.

Optimization 120

Optimization Contingency Planning Customer Satisfaction Forecasting 120

Customer Experience Matrix

FEBRUARY 12, 2007

From these, you would derive other figures (income statement, cash flow, etc.) You would therefore estimate next year’s LTV using an acquisition cost of $55 per customer. Trends in other components would yield similar estimates for next year’s values. and estimate the LTV itself.

Lead Ranking 120

Lead Ranking Lead Scoring Analysis Trends 120

Customer Experience Matrix

FEBRUARY 25, 2010

In addition, people in high-income zip codes will be offered a deluxe package while those in middle-income zip codes get an economy offer. A dynamic content approach would require just two decisions (New York or Los Angeles, high or middle income) that are each tied to a specific content block.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Advertising Channels Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 21, 2012

Specifically, Quantivo identifies unique pairs of values within incoming records and stores each pair only once. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Customer Experience Matrix

AUGUST 27, 2008

A more intriguing difference is that Kogitio is the only one of these systems that distributes incoming data in a round-robin fashion, instead of attempting to put related data on the same node. Kognitio resembles Aster in its ability to use any type of hardware: in fact, a single network can combine dissimilar nodes.

Analytics 120

Analytics Marketing Management Classified Ads Vendors 120

Customer Experience Matrix

NOVEMBER 27, 2007

You might want to define ranges for a value such as age, income or unit price, or create categories using if/then/else statements. One of the most powerful features of QlikView is a “calculated dimension”. This lets reports construct aggregates by grouping records according to ad hoc formulas.

Aggregators 120

Aggregators Act-On Sample Analysis 120