B2B Marketing Traction

NOVEMBER 18, 2015

According to a Pew Research report , Instagram users have higher education, but the use is highest among people under 30 years of age (55%) and users have more of an even distribution of income. Pinterest users have higher incomes and education, and 70% are under the age of 50, pretty evenly distributed.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

AUGUST 16, 2013

Your SEO vendor still focuses on quantity, not quality, of incoming links to your website. If your SEO vendor doesn’t understand the latest search engine algorithm changes (notably Google Penguin 2.0, Here are some of the warning signs: 1. Your SEO vendor wants to set up landing pages spiked with your keywords.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

APRIL 20, 2010

You had a profile based on age, gender, income, ethnicity, and other factual data and you marketing to that profile. Marketing wasn’t just about age and income but also about behaviors, feelings and beliefs. Years ago it was considered a standard marketing practice to create marketing programs with demographics in mind.

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

B2B Marketing Traction

AUGUST 2, 2013

I’m not talking demographics (age, income, education, etc.) It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. Who are your customers? or merely psychographics (attitudes, behaviors) here. What is their story?

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

FEBRUARY 5, 2016

What are their demographics (age, income, gender, etc.)? How many leads, how much awareness, what satisfaction level, how many users, what level of engagement? How will we accomplish these goals and objectives? The plan should include a discussion of the web site audience. Who are they? What colors do they like?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

OCTOBER 1, 2009

Have you done not only a demographic (age, income, sex, title) but a psychographic (wants and needs, fears, personality) profile of your prospective customers? your prospects. Know your prospects. Do you know what tone your communications should have and what images and colors best appeal to your prospects?

Psychographics 100

Psychographics Campaigns Planning RSS 100