Trending Sources

Salespeople: Expand Your Reach and Your Income

Your Sales Management Guru

Increasing Your Reach and Your  Income. Last Tuesday I presented a web cast to a number of people on the topic of how to partner or how to work with other organizations that are “ non-competitive but sell in to your existing market”.   I call these Business-EcoSystem partners. Salespeople must find ways to leverage themselves as well and the good news is it won’t cost selling time.

Turning social media attention into income

grow - Practical Marketing Solutions

But I knew there was no way this was going to give me the income I needed in the long term.  I got my hands on books like The Wealthy Freelancer and realized that it might be time to bring in some outside help and hire a business coach. You have to figure out how to turn social media attention into social media income.  You have to have a high tolerance for risk and uncertainty. 

How Trump’s brand positioned itself for victory


He was certainly unqualified for office as he had no experience in government, but this became an advantage for many white middle-low income voters who still make up the bulk of population and are more likely to vote. Trump was vague, boorish, and repetitive, but he consistently presented himself as a change agent, just what the middle-low income white people wanted. 4.

Making Money with Social Media – 6 Rules for Marketers

B2B Marketing Insider

Social Media Ads Facebook Income Money SMM Twitter YouTubeEveryone loves cats. On Facebook, they also love dogs, babies, horses, elephants, dolphins, and videos of different species loving one another. This is kind of the point of social media, except perhaps for LinkedIn. People go to social media to connect with their friends, to have fun, to be entertained, and sometimes to be […].

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The New Marketing Income Statement

Fearless Competitor

This new concept in marketing is shared by rethinking a company measure – the income statement. typical income statement takes revenue (purchases) and subtracts expenses. Do you think the financial income statement does a poor job of forecasting business health? B2B Marketing | All Employees are Marketers. The book All Employees are Marketers by Richard Parkes shares some interesting ideas in this brief marketing book. (50 pages). The author, Richard Parkes, a Brit, also shares his thoughts about marketing today. Well said, Richard. What do you think?

Analyzing B2B Marketing: Balance Sheet and Income Statement

Digital Body Language

An alternative, and much more actionable framework, is a top down view that uses a "balance sheet" and "income statement" view of the marketing world to understand marketing's overall effect on top-of-funnel activity. Consistent in every discussion I have with B2B marketing execs is the topic of analysis.

Expert Interview with Robin Smith on Data Integration

B2B Lead Blog

Managing all incoming data is becoming an increasingly unwieldy task for businesses today. In the past five years, everything from the ongoing use of limited legacy systems and the advent of cloud-based applications with REST-based APIs to more complex interfaces and the explosion of big data has made integration a critical element to securing a […].

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Maximize Profits With Sales Management Software

B2B Lead Blog

The goal of every business is to generate income, and all business decisions tend to pivot around that core aim. To successfully boost revenue, businesses need to continually analyze sales trends and customer data. Sales management software provides a complete data management platform to help you track, manage, and analyze sales data, so your business […]. Big Data Marketing

4 Ways to Humanize Marketing to Fit Your Buyer’s Journey

B2B Lead Generation Blog

Our marketing efforts are driven by our goal, our KPI, our quarterly income or profits. We need to stop treating our customers like objects and treat them like people. So how do you humanize marketing to fit your buyer’s journey? It’s not that they’re all bad (but plenty of them are); it’s because, at the core, there’s something deeper going on. Think about it. The pendulum has swung.

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5 Growth Hacking Secrets CMOs Can Apply To Their Brands

B2B Marketing Insider

Today, it’s a not-so-gentle reminder to the same group that there are lessons to be learned from startups who, just like you, are interested in learning how to expand their customer bases and increase monthly income. Last week I wrote about some “local” tools that big brand CMOs need to be aware of. Fortunately, CMOs can […]. Content Marketing

Lead Generation That Converts Leads into Sales Opportunities

B2B Lead Generation Blog

Second, it must manage all the incoming leads effectively. Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. Unfortunately, as little as 5 to 15%  of all marketing inquiries (aka leads) turn out to be truly sales-ready opportunities.

How to Close a Sale: The Only Thing You Need to Know

Jill Konrath's Fresh Sales Strategies Blog

Our income is at risk. Have you ever heard the phrase ''detach from the outcome''? It’s a tenet of Eastern religions. For many years it was a concept that I found totally unfathomable. After all, sales itself is about outcomes. We need to get the business. But over the years, I’ve learned the wisdom of that message. Because my focus was on me, not my prospect. Closing the Sale

Want to Do Marketing Automation? Do These 6 Things First


They know an awful lot about how people become customers … their income depends on it. Got plans for 2017? Do they include launching a marketing automation program? If the answer is “yes” – congratulations. But be aware you’ve got a lot of work to do before you buy marketing automation software, much less schedule your first campaign. You see, if you want marketing automation to work, you’ll need to set up a few things first. You’re not going to get good results if you just buy the software and jump right in. Here’s a checklist to complete before you make the leap: 1. Back to you.

Why to Sell Values, Not Features

Sales Intelligence View

For example, if you sell fuel efficient vehicles, point out that these vehicles cost less to keep running and can contribute to higher net income for the business. For example, you can’t explain how fuel efficiency helps a business achieve higher net income until you understand that your cars are fuel efficient and that fuel efficiency saves money.

Get To Know the Expectations of American Freshman in College


As each student differs from one another, as does each incoming class differ from one another. Each new incoming class brings a new perspective, attitude, learning style and more to a schools current atmosphere. Understanding the incoming class can tremendously benefit the school from recruitment of the incoming class to support and development of the accepted students.

10 Handy Gmail Tips That'll Help You Stay Organized & Productive [Infographic]


For example, did you know that you can automatically categorize some of your incoming emails so they're labeled, archived, deleted, or forwarded -- without ever having to see them in your inbox? Gmail is one of the most popular email clients for webmail right now -- and with good reason. And dare I say fun?). What other tips do you have for being a Gmail power user?

Three New Year Business Resolutions You Should Steal

grow - Practical Marketing Solutions

To avoid that from happening, I’m reworking my income sources for 2017. Here’s my current basic diversification: Book sales from Amazon (single marketplace, but only one part of my income). have at least four ways of income, all originating from diverse sources. have good online friends who are going to self-publish their debut novels this year. But there’s one problemo.

What Online Marketers Know About You

Digital B2B Marketing

Does BlueKai Know My Income or Age. With access to all of that information, companies should be able to get close to my income and age. Below are a series of screenshots with that include data on my income and age according to different data companies. How will marketers do this? Data, of course. Information marketers can use to determine what you are interested in. But no.

Class Shaping [WEBINAR]


Techniques you can apply to shape your own incoming classes. Attract the Right Students with Class Shaping. Join Fathom and Google’s Geoffrey King on October 7 at 1:30 ET for a discussion of how to use what we call ‘class shaping’ to attract the right students. You will learn: What class shaping is and why it’s important. How to define your perfect class.

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Consumers Go Mobile for the Holidays


There also seems to be a close correlation between mobile shopping and higher income, with fully 70.3% of respondents reporting household income of over $100,000 planning on using a mobile device to do their holiday shopping. Not surprisingly, this number jumps to 58% of respondents who report a household income of $100,000 or more. Let’s dig in…. But are they going mobile?

Forget Link Building: Time to Embrace the Google Knowledge Vault


If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, proto-artificially intelligent algorithm that taps into the company's vast (and growing) Knowledge Vault to rank websites based primarily on relevance and factual information instead of the number and quality of incoming links. Isn’t digital marketing fun?

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. view business blogging as an attraction strategy, rather than an activity that earns income via ads. Can you still make money blogging ? Or is it too late to get in to the game? There are two primary methods: Directly.

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7 Ways Freelancers Can Start Earning More in 2017


Earning a steady income as a freelancer is no easy feat. Client work can come and go unreliably, leading to alternating periods of stagnant income and burdening workloads. To help avoid the income whiplash many freelancers have come to see as just part of the job, consider building up some more stable forms of revenue that complement your freelancing business. SEO writing.

How Does Content Marketing Help with SEO?


well-optimized site designed with user experience as a priority will more effectively convert visits into leads, generating more income. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. What is the difference?

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Teaching is the New Marketing

grow - Practical Marketing Solutions

Taking your content and packaging it into a class is quickly becoming a part of how small business owners are earning income through education. She is preparing to teach a class through Udemy to help extend her brand and to create a new income stream. Counter Culture Coffee. by Jeffrey Slater, {grow} Community Member. Typically you do this in a non-commercial framework. The Exchange.

Cold Calling: You Get What You Put In!

Sales Prospecting Perspectives

Not one of them had the capability of dealing with any kind of adversity because they were accustomed to “just showing up” for work and watching their income double year after year. Back in the mid ‘90s, I was fresh out of college and managing a hotel front desk, with aspirations to one day become the General Manager. And within a year, the tech bubble burst.

3 Tips to Reduce the Workload on Social Media

WindMill Networking

With high volumes of incoming mentions, companies can’t see the forest for the trees and fail to be productive in a tough working environment. Instead of getting lost in the stream of incoming social media mentions, you are desperately looking … Continue Reading. Running your social media presence is often very hectic and take up a lot of time. Author information Sofie De Beule This monthly Social Media for Customer Service column is contributed by Sofie De Beule. Sofie is Community Manager at Her work has been featured on Social Media Today.

Good B2B Marketing ROI Is Just Average

Digital B2B Marketing

If you can increase net income by 50 cents for every dollar spent on marketing, that’s good, right? But what if you learned your primary competitor was getting $1.50 in income for every dollar spent on marketing? What is a good ROI on marketing? The more you spend, the more money you make. 3x the return you are getting on marketing! Here are two common examples scenarios. 1.

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The Top #Nifty50 Women Writers on Twitter for 2013


When the timing is right, the #Nifty50 will be expanded to include an element of social good—the #Nifty50 Kids project , which will provide access to advanced technologies for low-income children. Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. and who actively engage on Twitter. The honorees include both full-time (e.g.,

Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies


However, incomes have not increased concomitantly with the cost of living, creating a wage gap that is widening quickly. According to, income inequality is pronounced in this group: “It takes an income of about $106,500 a year to be a millennial one percent, according to data from the U.S. Finance. Let’s take a closer look. FINRA. Millennials. Content Marketing.

How storytelling can shape the corporate brand and culture


Our world is changing dramatically and so leaders are more challenged than ever to adapt to such a groundswell of populist trends, technological advances, declining trust in the establishment, globalization, growing uncertainty (particularly with the incoming Trump administration), and fundamentally what a corporation should stand for today. Call this extreme clutter and volatility.

How to Create a Killer Explainer Video [Infographic]


For example, the company Crazy Egg added an explainer video to their website and found it helped them make an additional $21,000 in monthly income. Video has become one of the most powerful forms of marketing content. As people become more and more impatient, the text-only approach is no longer cutting it. We've moved into a visual-centric world, of which video is a critical piece.

Want To Know How To Harness Data and Optimize Customer Experience?

It's All About Revenue

But despite CXO being a critical part of successful business growth, the same study finds that almost two-thirds of marketing leaders feel overwhelmed by the sheer volume of incoming data and are unable to turn it into real-time digital optimization on websites and apps. Data and customer experience (CX) may be the two biggest things on marketers' collective minds right now. Insights.

How to Make Money Blogging

Writing on the Web

An indirect method of making money from a business blog would be income because of your blog. Personally, I use business blogging as an attraction strategy, rather than an activity that earns income via direct sales.  I believe a blog is a powerful client magnet when done the smart way. Do you know how to make money blogging? Indirectly. It reverses the client chase.

Introducing Google ‘Location Groups’ in AdWords


Wouldn’t it be great to target users differently searching on by say… their income? that would bid higher for top 10% household income): Retail : High-end clothing and accessories (purses, shoes, glasses). Real Estate & Mortgages : There is a strong correlation between household income and credit scores. Wal-Mart) or on differentiation (i.e. Google+).

Negative SEO: Does It Really Exist?

Modern B2B Marketing

For example, if a website already has a lot of high-quality incoming links—that is to say a good natural link portfolio with plenty of deep links, a consistent posting schedule and a sitemap that tells Google how often it should be crawling its site—then it would be very hard to undo all of that work. Scary right? But, do these tactics actually work? Negative SEO Is Harder Than You Think.

Study: Only 3 Percent of Freelance Creatives Use Co-Working Spaces


One thing was clear: Freelance creatives don’t use co-working spaces, and they don’t supplement their income by working for sharing economy giants like Uber and Airbnb. Among full-time freelancers, income is at a comparable level to U.S. Forty percent of the labor force’s yearly income falls under $20,000, compared to 35 percent for full-time freelancers.

#GoPredictive with Infer at Dreamforce 2016


Host Analytics leverages Infer’s advanced data science to first score the quality of incoming leads, then uses LeanData to automatically route the best leads to the correct reps. We’re officially kicking off the countdown to Dreamforce 2016! With over 2,000 sessions to choose from over four days that span industries, specialties, and roles, there’s truly something for everyone.

10 Essential Nonprofit Content Marketing Tips

WindMill Networking

Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions. If you’re a nonprofit, you want more donors. Natch. If you work in nonprofit, you feel overworked and underpaid. Natch. So you think you don’t have time for new-fangled stuff like “content marketing.” Not so fast.

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells


An aspiring bloggers end goal (I suspect), would be income and impact. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). Trust me, I know, I have been there… multiple times. For example….