Industrial Marketing Today

APRIL 14, 2012

I learned my business in the early years by doing production work for other ad agencies and printers around town. Back then, print media was the center of the universe for B2B marketing. In the past, it was virtually impossible for me to reach these people with traditional outbound marketing.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Industrial Marketing Today

SEPTEMBER 24, 2012

Let me make it clear from the outset, this post is not about sales vs. marketing. I firmly believe that complex industrial sales require both sales and marketing to work together. I advise my clients to embrace that philosophy and not to think of industrial marketing as mere sales support.

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Lead Ranking Marketing Qualified Leads Paid Search Agency Sales Qualified Leads 60

Industrial Marketing Today

FEBRUARY 16, 2022

Digital marketing to engineers works for several reasons. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now. And you can’t argue against the results. Let’s look at the big picture first – B2B sales.

Marketing Strategy 182

Marketing Strategy Marketing & Strategy Consulting B2B Sales 182

Industrial Marketing Today

AUGUST 1, 2012

Business as usual is not working – referrals are trickling in, if at all and the pipeline of leads is running dry. Next, they try a series of marketing tactics without a strategy or a plan, hoping something will produce results. How can industrial marketing remove this disconnect?

Tactics 60

Tactics Planning Paid Search Agency High Quality Lead 60

Industrial Marketing Today

MAY 15, 2012

The answer is YES according to the research report, “Trends in Industrial Marketing 2011: How Manufacturers are Marketing Today” published by GlobalSpec. 70% of these companies use email marketing to in-house lists as compared to 57% using social media.

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Social Media Paid Search Agency Email Marketing Social Marketing 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JANUARY 3, 2012

Also, works well for demonstrating equipment capabilities. See my post, “Content Marketing: Think Like a Publisher, Act Like an Investor.” ). That is exactly how inbound marketing with content is supposed to work! Let me know what you think of my industrial marketing strategy of creating a content series.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Industrial Marketing Today

MAY 1, 2012

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. See me earlier posts, “Industrial Marketing Content that Helps Buyers” and “Creating Digital Content for Industrial Marketing” ). Good inbound marketing with content will solve the complete puzzle.

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Traffic Marketing Analytics Tools Buying Cycle Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 17, 2012

I have talked to owners and marketers from manufacturing and industrial companies of various sizes that sounded enthusiastic about launching an industrial blog and moving forward with inbound marketing with content but it seems easier for them to do nothing and maintain their digital marketing status quo.

Cost 60

Cost Planning Marketing Budget Creation Marketing Budget 60

Industrial Marketing Today

JUNE 22, 2011

I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads. That is good advice and it is a proven tactic for inbound marketing. Developing an effective scoring system requires marketing to work closely with sales.

Sales Qualified Leads 60

Sales Qualified Leads Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

APRIL 3, 2011

Ready to use reports for planning preventive maintenance work without costly shutdowns. To me, relationship marketing is very much in line with the principles of inbound marketing with content. Visibility into complete repair history and analytical tools for spotting trends. Assistance with regulatory compliance.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

JUNE 4, 2011

There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. In this post I’ll talk about how the three work together nicely in industrial and manufacturing marketing. That brings us to the third leg of the lead generation trifecta – Inbound Marketing.

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Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. In all three instances, we brought additional value to the table by working together with the client and their in-house resources instead of fighting it.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

Is your website redesign project on hold waiting for marketing to deliver content? It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. If so, you know the frustration. It is relegated to the bottom of the totem pole of deliverables.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

APRIL 22, 2010

For decades, business and management gurus have preached that manufacturers should focus on core competencies and innovate to remain competitive in a global market. That business model works for a while but in the long-term, it fails badly. Non-core functions such as sales and distribution should be outsourced.

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Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

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Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2009

What’s working for you? Please share with your friends and followers: Related posts that may interest you: The Gender Gap in Social Networking Social Media with Email Marketing – is it the Super Combo? So, I’m leaning more towards Seth’s point of view. Take a look at this video and decide for yourself.

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Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. I should know — I am an engineer too.

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Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. You’ll receive your first issue immediately even if it is 2:00AM on a weekend.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JUNE 8, 2010

If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you. My Take: This is the make or break step – “build it and they’ll come” doesn’t work anymore. What has worked for you?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 12, 2010

You can see an example of B2B web design prices from my company’s online marketing division’s website. So the pricing page is working to some degree in eliminating prospects who decide strictly on price. Test if your site visitors really do want pricing information. In other words, measure and prove it!

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Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 21, 2010

Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. The color scheme, fonts, graphics and your tag line should all work together to separate you from your competition and be a true reflection of your business. Try to post new material at least twice a week and more often initially.

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Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 6, 2010

and professor of marketing at the University of Missouri. According to Professor Marks, it is quite simple to use his Product Analysis Worksheet and this is how it works: There are four basic layers – features, advantages, motives and benefits. I found this one from Michael Fortin’s blog.

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Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JANUARY 26, 2010

Consider hiring a coach or an SEO expert to work up a strategic plan that you can execute. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

BTW, this post is a working example of content curation. Please share with your friends and followers: Related posts that may interest you: Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Where do you stand on this debate? Share your thoughts by a leaving a comment. David Brazeal´s last blog.

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Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

OCTOBER 2, 2010

Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. needed to drive more repeat visitors of its target audience of retailers, distributors, contractors and other building professionals.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 20, 2010

Working in small teams, the fifth graders first engaged in what creativity theorist Donald Treffinger describes as fact-finding. Then, problem-finding — anticipating all potential pitfalls so their designs are more likely to work. The students had four weeks to design proposals. How does sound travel through materials?

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 31, 2010

Out-of-the-box settings will work just fine for beginners and advanced users can fine-tune everything. Do you use other SEO techniques that have worked well for you? It automatically optimizes your titles, generates META tags and avoids the typical duplicate content found on WordPress blogs.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JUNE 18, 2015

That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and self-directed industrial buyers. I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. This is only a content summary.

Lead Generation 60

Lead Generation Process Campaigns Paid Search Agency 60

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 22, 2012

“Some marketers mistakenly think Google is all they need because a buyer might type their company name into the search box. But how a buyer got your name in the first place is through the work of earlier exposures to your online marketing presence.”.

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Top of Funnel BtoB Buying Cycle Advertising Funnels 60

Industrial Marketing Today

NOVEMBER 9, 2012

They work because the content is mainly about features that help engineers specify these industrial products. [.]. Visit my website for more content on industrial marketing.]. Press or news releases about industrial products have been and still are very popular. This is only a content summary.

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Press Features Marketing Websites Product 60

Industrial Marketing Today

MAY 6, 2011

Yup, social media does work in the industrial sector, sometimes. I’ll summarize the major findings from the study in this post but the headline of the cover story from the March 2011 issue says it all, “Sign of the Times: Wider Adoption of Web-Based, Digital Tools Usage Is Cruising Ahead.”.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

OCTOBER 9, 2012

These work best for middle of the sales funnel (MoFU). Project galleries with photos that have informative captions describing the work done, size and the location of each project. Case studies and testimonials for proof of performance.

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Top of Funnel Differentiation Lead Scoring Lead Ranking 60

Industrial Marketing Today

FEBRUARY 21, 2011

Size; Valve Flow Coefficient (Cv); Working Pressure and Temperature; Media Handled: Valve Body Materials; Wetted Parts; Valve Actuation and Standards (ANSI, ASTM etc.). A manufacturer of industrial automation parts gains new customers from custom design work by offering an online and downloadable version of their CAD Configurator.

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Relevance Sales Qualified Leads Sales Leads Leads 60

Industrial Marketing Today

MARCH 8, 2011

Building a thriving online community around your social media strategy takes a lot of hard work. In addition, their target audience wants volumes of reliable information that they can use to make their daily work easier. And the results of all this hard work? Here are some of the past episodes: Ben Mods a XBox 360.

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” Call it P2P (Person-to-Person) marketing if you will.

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Peer-to-peer Work Management Content Marketing Marketing Management 60