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Inbound Marketing: What It Is, How It Works, & How Ahrefs Does It

Ahrefs

Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Together, they work like a flywheel. How to do inbound marketing Inbound marketing is our core marketing strategy at Ahrefs. We create … Read more ›

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Why your B2B inbound marketing isn’t working like it used to

Envy

You’ve spent so much time building your inbound marketing strategy and generating tons of content, but the organic visits and conversions to contact are just not what they used to be? Let's face it, so much has changed on the inbound and digital marketing front since ~15 years ago when the term was at its infancy.

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What Is Inbound Marketing & How Does It Work?

SEMrush

Inbound marketing is a type of “pull” marketing that attracts possible customers promotes brand awareness for a company through different types of content. Learn the ins and outs of inbound marketing with Semrush today!

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Why the Inbound Marketing Methodology Works

Lake One

It’s probably not your product – it’s more likely an issue with your marketing strategy. This is where using an inbound marketing methodology can help. Learn more about this strategy, and more importantly – why it works. What Is Inbound Marketing? Why Inbound Marketing Methodology Works.

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Inbound Marketing 101: How Does Inbound Marketing Actually Work?

SmartBug Media

You’ve probably heard the term “inbound marketing” more than a few times since it first appeared on the marketing scene in 2005. But if you aren’t already creating inbound marketing campaigns, you might be wondering how much of a difference creating a company blog or posting on social media could make to your ROI.

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7 Key Elements of a Successful Inbound Marketing Strategy For B2B

Schubert B2B

Inbound marketing focuses on attracting potential customers through valuable content. Furthermore, inbound marketing is often less risky and inexpensive than outbound marketing. However, in order for your campaign to work its magic, you would have to […]

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Why Inbound Marketing Has Dethroned Outbound Marketing

Navigate the Channel

It is a common saying that applies to seemingly everything, and marketing is no exception. The new king of the castle is inbound marketing. He is here to supplant the previously dominant outbound marketing. For example, consider someone who takes the bus to work in a busy urban center. Is There Room for Two?