ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. ” Inbound Marketing: Search Spending Up—Mobile Search Even More So. ” Convergence: Technology, CRM & Social Media. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

SEPTEMBER 20, 2012

Inbound Marketing Risk: Reps Relegated to “Super Closing Machine” Role. Click to start video at this point — In response to a question about the continuing debate on the merits of outbound marketing vs. inbound marketing, Bob says they both serve a role. Follow Bob on Twitter: [link]. Stay Tuned.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

ViewPoint

JUNE 15, 2012

Budgets seem to be there for marketing and sales initiatives that can measure the return on investment. Outbound vs. Inbound: We Can’t Get Away from Basic Integrated Marketing. Sales Lead Management Association on Twitter: @SalesLdMgmtAssn. Sales Lead Management Association Website: www.salesleadmgmtassn.com.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

ViewPoint

JUNE 8, 2012

High Outbound Presence Drives Inbound at the Right Time. Click to start video at this point — In response to a question about the ongoing outbound marketing vs. inbound marketing debate, Ginger notes that companies need both, and balance is the key. Ginger on Twitter: @customeralchemy. 1to1media.com.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

APRIL 18, 2012

Click to start video at this point —Asked outbound vs. inbound strategies, Trip says, “Inbound versus outbound. ” You can connect with Trip and learn more about his marketing effectiveness and strategy work by visiting the following resources: Trip Kucera on Twitter: @TripKucera. I say, ‘yes.’

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

MARCH 4, 2014

Inbound marketing is all the rage. Marketers are falling all over themselves to jump on the bandwagon, convinced that inbound is the path to more leads, less cost, and better business results across the board. But there are problems with inbound marketing. Inbound Marketing Problem #1: Too Many Leads.

Inbound Marketing 120

Inbound Marketing Top of Funnel Lead Qualification Sales Qualified Leads 120

ViewPoint

MAY 30, 2012

Outbound vs. Inbound: A Balance that Still Requires Personal Contact. Click to start video at this point — Commenting on the debate between the right outbound/inbound marketing mix, Andrew notes that the dichotomy is a bit hyped: you still need a balance that delivers multiple touches in multiple media. Stay Tuned.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

ViewPoint

OCTOBER 11, 2012

Inbound, Focus on an Integrated, Buyer-Centric Approach. Click to start video at this point — I ask Carlos about his view on the current debate on outbound marketing vs. inbound marketing, and he talks about the importance of integrating the two. Carlos on Twitter: @cahidalgo. Stay Tuned.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

MAY 2, 2012

Paul comments, "I think it's a realization on the part of marketers that social media has gone mainstream, that it’s part of the mainstream marketing mix now, and not something to be played with or experimented with. Inbound vs. Outbound Marketing. Inbound marketing is not a way to reach those accounts.”

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

APRIL 13, 2012

In essence, marketing is saying, “Work with us, we’re going to withhold the ones that aren’t ready,” and then—over time—marketing will provide sales with more leads worthy of rep time. The importance of inbound and content marketing early in the buying cycle.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120