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How to Measure Success in Inbound Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Or maybe you’re the marketing person. Social Media.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S. And 73% of U.S.

The 45 Inbound Marketing Terms You Should Know [Glossary]


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Closed Loop Marketing.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  So there are thousands of marketing tools; and am sure everyone has their favorites.  For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. 

The Future of SEO and What it Means for Inbound Marketing [SlideShare]


A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic. Social Will Become More Central to Authority.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. Ergo, these people are too busy at work and couldn’t be bothered with anything that is deemed as interruption marketing. Yes, a company blog does enhance their reputation and social media does increase their reach.

Optimize Your Content for Inbound Marketing: Part 2

Marketing Action

Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known. Social media is fed by new, fresh, sharable content. First Things First: A Recap. BUT ….


10 Ways to Drive Instant Results With Inbound Marketing


The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. Pretty cool for just one test.

The Social Media Publishing Schedule Every Marketer Needs [Template]


And it's really, really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, 90 minutes. For Twitter. Can't a marketer get a moment of peace? The thing is, social media marketing doesn't have to be hard -- it just moves so insanely fast that it's hard to fit it all in. meeting?

The Marketer's Guide to Proper Social Media Etiquette


As a savvy inbound marketer, you''re already sold on the value of using social media. But good social media marketing is about more than engagement, lead generation, and wider reach. While social media etiquette might sound like a stuffy practice, this is really just about having good social manners online. Twitter Etiquette.

The 16 Most Important Social Media Updates of 2012


In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. Here are the biggest social media updates of 2012, and why they were so darn important to marketers.

14 Ways to Increase Your Clickthrough Rate on Twitter


Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile. Your social signals will likely rise , which improves your SEO. Plus, Twitter is a crowded place.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. And for even more inbound marketing-related terms and definitions, check out The Ultimate Inbound Marketing Glossary.

7 Ways Twitter Can Help Juice Your Content Creation


There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. But as inbound marketers, we know that content creation is also one of our top priorities. is Twitter a tool we can use for that, too? content creation Social Media Abso-tweetin''-lutely!

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20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]


So I decided to compile a SlideShare highlighting 20 of my favorite data-backed ways to make your inbound marketing efforts in social media more successful. 20 Data-Backed Ways to Upgrade Your Social Media Marketing from HubSpot All-in-one Marketing Software. Have you tried any of these social media marketing tactics?

5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. LinkedIn brings three things that make it stand out from other B2B media companies. According to comScore’s July 2015 rankings, LinkedIn is the 15th largest media property in the US. Scale. Scale.

Internet marketing abhors a closed door so open a window


Your online properties, including your blogs and social media profiles, are your own personal Tomorrowland. Did you know that you can load up your YouTube channel with links to all your other social media and web properties in addition to offering you a lot of space to share everything about you and your brand on the About Page ? Never leave your visitor hanging.

Marketing & Sales: Integrating Social Media and Lead Generation

B2B Marketing Insider

This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, , a B2B Marketing firm. Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. As we as an industry continue to define those roles (Are sales people now marketers?

How to Tweet Around the Clock Without Being on Twitter 24/7


If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day. And, of course, use Twitter itself. Twitter

Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets


Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on, Android, and iOS applications. How to Create Twitter Lead Generation Cards.

#FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind


But then there are the trends that have kind of faded into the background, only to pop up in your thoughts when you''re in the shower or in the middle of devising a new marketing campaign. Let''s take a moment to look back at six internet marketing trends of the last five years that are really not a thing anymore, and give you alternatives to take advantage of now. 1) #FollowFriday.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. An example of this is the Twitter API. On the web today, things change fast. for $1.65

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101 Signs You're an Inbound Marketer


We inbound marketers need to stick together! If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer. 1. Your friends who don’t 'get' inbound marketing think you "do social media" for a living. When Twitter goes down, you feel lost. You have a favorite URL shortener.

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The Ultimate Guide to Optimized Social Media Updates


Participation in social media should be a staple for any business leveraging inbound marketing. Social media expands the reach of content, offers a valuable communication platform between businesses and their prospects/customers, and helps to nurture existing leads into a position where they're more ready to buy. Best Practices for All Social Networks.

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates


Practicing good inbound marketing means sending emails to people who actually want to hear from you. instead of this: Sender name: Marketing Team. your marketing emails have a lot to compete with in recipients' inboxes. Your ultimate goal in email marketing is to get people to click through to a web page. 14) Add social sharing buttons. just can't win.".

The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Want to learn marketing analytics? 41) Inbound Marketing.

7 Ways to Improve B2B Customer Service with Social Media

Social Media B2B

Customer service is a growing application of social media for B2B companies. In many organizations, social media started with marketing or communications department, and as they began monitoring for brand mentions, they quickly discovered they were intermediaries between the customer and the customer service department. If you have not yet brought your customer service reps into the realm of social media, it is time. They are the most qualified to respond via social media, as they are the ones responding by phone and email.

Social Media Minute: 25 B2B Marketing Uses of LinkedIn

B2B Ideas @ Work

According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts. Use apps and widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile.

How Social Media Capitalism Will Affect Your Future Marketing Strategy


We are all living the marketing high life. Today, great inbound marketers can transform their business thanks to "free" traffic and leads from social media and search engines. Sure, this traffic isn't exactly free -- marketers have to invest in time and tools to take advantage of these inbound channels. Social Media Capitalism.

Blog SEO for the Modern Marketer: How to Optimize Your Posts


With Google making 10 algorithm changes in the last four months and keyword data getting harder to come by, it may be ideal for marketers to take a step back and get back to SEO basics. Start with a topic you really want to rank well for -- in our case, it might be “ inbound marketing." Optimize Blog Post Headlines and URL. If you do that, a good URL structure can help.

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60 Marketing Acronyms Every Industry Pro Should Know


That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. CMO: Chief Marketing Officer.

Answers to 31 Social Media Questions You're Too Shy to Ask


Social media moves at the speed of light, so if you're just getting started now, there are conceivably tons of nuances you may have missed. Well we think that's just not the best approach, so we compiled a list of those simple social media questions that people seem pretty timid to ask and are providing you the answers so you never again have to perform a panicked Google search or blindly nod your head in agreement during a marketing meeting. Answers to Your Twitter Questions. Can I change my Twitter username? Think of this as Twitter email.

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10 Tips for Getting Long-Term Traffic to Your Content


We spend tons of time writing posts and optimizing them for search and social media. It’s a post that will stand the test of time because cover photos will be an essential part of social media profiles for years to come, and it is easy to update when a particular network’s cover photo size changes. SEO Social Media Content Marketing DailyIt’s simple.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011


Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). Key Points from "Science of Inbound Marketing" Session. 1. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. 2. hate marketers.

Inbound Marketing & Marketing Automation


The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. And that’s where Inbound Marketing comes in. “Isn’t that Search Marketing?&#. Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing. Inbound Marketing is more than just SEO. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Inbound Marketing Automation. What Does it Do for You?

Tracking Email Analytics Outside of HubSpot


While working for Synecore , a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. You see, Synecore has been a Gold Level HubSpot Partner for some time now, and I have developed quite a relationship with HubSpot's marketing automation platform during that time. With HubSpot, you can easily measure and interpret all of your marketing channels and their individual key performance indicators (KPIs). HubSpot makes it easy as pie with tracking URLs. Tracking URL: [link].

Why SEO Is The Key To Successful Marketing

B2B Marketing Insider

And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. In know it can be confusing but… To be a successful marketer today, you need to understand how to show up in the search results of your buyers’ search engine activity. This is not just about being a successful marketer. Search Engine Marketing is Really Hard!

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In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours


In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. Or maybe you’re facing that classic, high school-era, “Oh-crap-I-totally-forgot-my-presentation-was-due-tomorrow” scenario, where, for whatever reason, you completely forgot that you were supposed to be launching a content marketing campaign the next day. And Twinkies.*. Not sure?

Web Presence Optimization Software Review: gShift Labs


Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., media mentions), competitors and countries. URL links). Features. site) is helpful.

Battle of the Brands: Which Famous Rival Company Has Better Marketing?


As a marketer, I’d like to think the answer is obvious: marketing! And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." Hence, both brands market the crap out of guitars, even if that means customers occasionally spill over into each other''s territory.

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