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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

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44% of Marketers Now Cite Social Media As Their Top Marketing Channel

KoMarketing Associates

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. This is followed by website/blog (36%), email marketing (35%), and content marketing (32%).

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The Role Of Social Media In B2B Inbound Marketing

Schubert B2B

For years, social media has been viewed as a platform used primarily by B2C businesses. However, in our today’s world, social media has become a vitally important tool in B2B inbound marketing as well. But, what really is the role of social media in b2b inbound marketing?

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The Role Of Social Media In B2B Inbound Marketing

Schubert B2B

For years, social media has been viewed as a platform used primarily by B2C businesses. However, in our today’s world, social media has become a vitally important tool in B2B inbound marketing as well. But, what really is the role of social media in b2b inbound marketing?

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The Top 10 Strategies for Mastering Inbound Marketing

Stevens & Tate

The inbound marketing methodology stands as a cornerstone for businesses aiming to attract, engage, and delight customers online. The benefits of inbound marketing can be a game changer for your business. Here are ten efficient ways to leverage inbound marketing for your business’s advantage.

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Inbound Marketing: Everything You Need to Know

Webbiquity

That’s why 52% of outbound marketers say their marketing efforts are “ineffective”. In fact, inbound marketing is starting to be used more than outbound marketing. What is Inbound Marketing? Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.”

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Why Is Social Media an Important Part of Inbound Marketing?

SmartBug Media

Often, social media and inbound marketing are seen as mutually exclusive, but that certainly isn’t the case. In fact, social media allows you to connect with your audience in a place they are already engaging—which is the very foundation of inbound marketing. Here’s why.