Industrial Marketing Today
MAY 15, 2012
Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.
Industrial Marketing Today
OCTOBER 21, 2010
If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. How manufacturers are marketing today.
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Industrial Marketing Today
OCTOBER 1, 2011
In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” on the phone when I talk about the benefits of inbound marketing.
Industrial Marketing Today
OCTOBER 26, 2010
While low cost is very important, I think there are other key reasons for the shift towards inbound marketing. Accountability and ROI – inbound marketing coupled with lead nurturing and scoring from marketing automation , optimizes the funnel for marketing to demonstrate contribution to revenues and prove ROI.
Industrial Marketing Today
AUGUST 26, 2011
Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. Inbound marketing requires prospects to be actively searching for products and solutions.
Industrial Marketing Today
AUGUST 16, 2011
Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. I needed to find some real-world examples of manufacturers using social media effectively. Videos play a key role in manufacturing marketing.
Industrial Marketing Today
APRIL 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.
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