Marketing Insider Group

JULY 6, 2010

A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%. It also allows the marketer to track who is responding. Learn more at: [link].

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. Bit.ly – use this tool to create shortened URLs and track clicks.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Related Posts: The 4 Most Common Mistakes in B2B Content Marketing Need to Drive Leads?

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Hubspot

MARCH 29, 2013

A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

EveryoneSocial

OCTOBER 17, 2018

Social selling is about leveraging your social networks to find the right prospects, to build trusted relationships, and ultimately, to help you achieve your sales goals by answering prospect questions and offering thoughtful content until the prospect is ready to buy. gain visibility among your target market. What is Social Selling?

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Search Engine Optimization (SEO) Specialization - Coursera. Closing Thoughts.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

OCTOBER 8, 2012

We talk to people all the time that are totally sold on the inbound marketing methodology , but there's just one thing standing in their way from becoming a full-fledged inbound marketer. they can't convince their boss they can switch to inbound marketing without experiencing a painful blow to their current marketing.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Companies Landing Pages 28

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. What you should say, is, quality leads that can become future sales opportunities.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. What you should say, is, quality leads that can become future sales opportunities.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. Sales qualified leads. A sales qualified lead (or SQL) is the next stage after MQL. But then you log in.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Go Beyond SEO

AUGUST 3, 2017

In our last blog post we discussed the importance of Bing for your law firm marketing strategy based mainly on the cost and amount of searches. It’s safe to say that there are thousands, if not millions of people in your area searching for the services you offer. What makes a good blog post? Social Media for Lawyers.

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

SendX

MAY 24, 2019

Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them. Start Writing Emails with a Free Trial of SendX.

Copywriting 151

Copywriting Tips Template Content 151

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results. Quality Score.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. Sales qualified leads. A sales qualified lead (or SQL) is the next stage after MQL. But then you log in.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Customer Experience Matrix

JANUARY 31, 2010

(Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems. Marketing Studio and Neolane don't have a problem because they can support any data structure. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Hubspot

MAY 29, 2019

Ultimately, the tool allows you to: Grow your traffic, convert leads, and prove ROI for your inbound marketing campaigns. Shorten deal cycles and increase close rates with the provided sales tools. Yoast is an excellent tool to help you optimize your content for search engines. Image Source. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Industrial Marketing Today

AUGUST 10, 2010

Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. Another key setting is the canonical URL field.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 8, 2010

The most frequent complaint that I have heard in the past year from my industrial clients is that their sales cycle has become longer, more complex and increasingly difficult to get on the buyer’s radar screen until it is too late. I have included my take on each step. The steps are: 1. Think: Reflect on the origins of your offering.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

AUGUST 13, 2013

to someone just getting started with inbound marketing. For instance, HubSpot is an inbound marketing platform, so our blog talks about inbound marketing topics -- using Facebook and Twitter for business, email marketing, business blogging, etc. For instance, business blogging. What is it?

Business Blogging 28

Business Blogging FAQ Business Lead Scoring 28

Optinmonster

FEBRUARY 10, 2020

Inbound marketing may be the way to go. By mastering a few basic inbound marketing tips and tricks, you’ll be able to create evergreen content that attracts more customers to you over time. In this article, we are going to cover: What is inbound marketing? Which is best: inbound vs outbound marketing?

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Optinmonster

JANUARY 14, 2024

AIOSEO All-in-One SEO (AIOSEO) is a comprehensive SEO plugin for WordPress websites designed to improve search engine visibility without requiring extensive SEO knowledge. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Online Marketing Institute

DECEMBER 23, 2010

Youtube is the second largest search engine behind Google and when people query youtube, they are ASKING QUESTIONS and are looking for ANSWERS. Videos that educate and teach a prospect how to solve a problem that they have will add instant value to the prospect and credibility to the b2b video content marketer.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ).

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Marketing Insider Group

OCTOBER 12, 2010

The following guest post is another important topic for sales and comes from my colleague, Rob Krekstein. The following guest post is another important topic for sales and comes from my colleague, Rob Krekstein. The companies selected for the appointment setting program MUST be chosen by sales.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Hubspot

OCTOBER 23, 2014

To let people know what the hashtag is and encourage them to participate, post it on the landing page and link to the Twitter stream of the hashtag.) 7) Host a Twitter chat or Q&A at a specific time about the offer using that hashtag. (To Organic Search. 6) Create a hashtag for the campaign. (To Your Website.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Online Marketing Institute

NOVEMBER 18, 2010

Its really simple: more traffic equals more leads, and more leads equals more sales. So the more entries there are in your blog = the more indexed pages your website has = the more chances of it getting traffic from the search engines. Higher Conversion (More Sales!) Generate More Leads - for Cheaper! This is priceless.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

JANUARY 13, 2011

Inbound Marketing is a new concept for many, which is why there are so many terms and acronyms that need defining. questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. Organic search results are the unpaid results that you see when you conduct a search.

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

FEBRUARY 15, 2012

We are all living the marketing high life. Today, great inbound marketers can transform their business thanks to "free" traffic and leads from social media and search engines. Sure, this traffic isn't exactly free -- marketers have to invest in time and tools to take advantage of these inbound channels.

Social Media 28

Social Media Social Marketing Top of Funnel Marketing & Strategy 28

Hubspot

JANUARY 7, 2013

One particularly great source of content ideas is talking to your sales team or getting involved in some sales meetings yourself so you can find out what types of questions your prospects are asking. What I Look for in an Inbound Marketing Manager. The perfect inbound marketing manager has a variety of different skills.

CMO 28

CMO Hubspot Work Management Marketing Management 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. An example of this is the Twitter API. Previously the service started as a blog comment search engine.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Optinmonster

JANUARY 14, 2024

AIOSEO All-in-One SEO (AIOSEO) is a comprehensive SEO plugin for WordPress websites designed to improve search engine visibility without requiring extensive SEO knowledge. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

JANUARY 3, 2012

Every social media network has a few nuances specific to that network, and it's your job as a social media marketer to master them. Take a look at how may Twitter accounts Verizon has, for example. Let other people outside of the social media and marketing team get involved in social media. Incorporate a search strategy.

Work Management 28

Work Management Ideal Customer Profiles Marketing Management Social Media 28

Hubspot

JULY 14, 2010

Keith Moehring is business development manager and consultant at PR 20/20, an inbound marketing agency and HubSpot Partner. You can follow him on Twitter at @keithmoehring. A website is the cornerstone of any marketing campaign. Page layout and design preferences, with screen shots or URLs of examples. The Launch.

CMS Development 28

CMS Development Marketing Websites Peer-to-peer Advertising Agencies 28

Single Grain

JANUARY 24, 2020

Reporting has always been an integral part of search engine optimization. A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. That's how you know whether your business is growing or not.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You can also consider posting behind-the-scenes photos of engineers hard at work on the next product release, or a smiling customer service rep on the phone with a client. Proprietary patent pending technology. Impressive client list.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28