Industrial Marketing Today

NOVEMBER 10, 2011

It is only at the last stage, Procurement when buyers have already prepared a shortlist of vendors do they contact a manufacturer’s sales rep. That does not mean that content marketing has reduced the role of industrial salespeople to mere order takers. See my earlier post, “Inbound Marketing Must Set the Table for Industrial Sales.”.

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Industrial Marketing Today

OCTOBER 25, 2011

B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. Maximize the middle of the funnel (MoFU) for converting more leads into sales opportunities. See my earlier post, “Inbound Marketing Must Set the Table for Industrial Sales.”.

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Industrial Marketing Today

FEBRUARY 3, 2012

If you want your industrial website to generate qualified leads and drive sales (Who doesn’t?), make sure the site is aligned with your sales process. Without this critical link, your newly redesigned industrial website may be nothing more than eye candy that does very little for your sales. Define your sales process in details.

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Industrial Marketing Today

JULY 2, 2012

Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Inbound marketing tactics such as SEO and other content marketing strategies do fill the top of their sales funnel. That’s why I like to call them “sales enablers.”.

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Lead Ranking Top of Funnel Sales Qualified Leads Buying Cycle 60

Industrial Marketing Today

MARCH 1, 2011

Most of the lead nurturing best practices guides and articles that I’ve read are from a marketing perspective. Let’s switch gears for a moment and think of it from a sales point of view. What does lead nurturing do for sales? Ah, we’ve achieved sales and marketing Nirvana!

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Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Ardath Albee, CEO of Marketing Interactions, Inc. Your sales team must report to marketing and put these leads back into the hopper for nurturing.

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Industrial Marketing Today

FEBRUARY 19, 2016

They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other conventional marketing tactics with very little success in generating sales qualified leads. This is only a content summary.

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Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

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Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MARCH 16, 2012

For a real-life example of this lead generation disconnect, read my post, Manufacturers: Don’t Start a Lead Generation Campaign without Sales. I direct their attention to all the blog posts that I’ve written in the past about inbound marketing for industrial companies. Your RFQ can be easily derailed without this critical step.

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Lead Management Lead Ranking Lead Scoring Sales Qualified Leads 60

Industrial Marketing Today

NOVEMBER 14, 2013

Visit my website for more content on industrial marketing.]. Inbound Marketing Industrial Marketing Sales Strategies Age of the customer Conversions Digital marketing' It has a nice ring to it and IMO, [.]. This is only a content summary. Please click on the headline to read the full article.

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Industrial Marketing Today

JUNE 22, 2012

The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. I get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues. Marketing keeps you in sales.”

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Industrial Marketing Today

JANUARY 9, 2015

Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). Visit my website for more content on industrial marketing.].

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Industrial Marketing Today

AUGUST 26, 2013

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling'

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Industrial Marketing Today

FEBRUARY 24, 2012

However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead. Google sales and marketing disconnect and you will find thousands of articles written on this topic. For me, the key takeaway from the second meeting was that they wanted more sales opportunities, not just leads.

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Industrial Marketing Today

OCTOBER 16, 2023

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience.

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Industrial Marketing Today

FEBRUARY 16, 2022

I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now. Let’s look at the big picture first – B2B sales. Visit my website for more content on industrial marketing.]. After all, engineering services and.

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Industrial Marketing Today

SEPTEMBER 6, 2011

Blog sites as inbound marketing hubs. Industrial companies have realized the importance of inbound marketing and its impact on lead generation. If you are still not convinced about the power of industrial blogs and inbound marketing, let me highlight some of the facts and findings that I have written about in the past.

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Industrial Marketing Today

JULY 7, 2011

In my experience that does not happen often enough and the end result is usually the industrial distributor blaming his Website for not producing enough leads and sales. At Tiecas, my industrial marketing company , we use inbound marketing tactics to help our industrial clients generate more leads and drive sales from their Websites.

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Industrial Marketing Today

SEPTEMBER 24, 2012

Let me make it clear from the outset, this post is not about sales vs. marketing. I firmly believe that complex industrial sales require both sales and marketing to work together. I advise my clients to embrace that philosophy and not to think of industrial marketing as mere sales support.

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Industrial Marketing Today

JANUARY 3, 2011

Are you leaving additional sales leads and revenues on the table? Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. A business blog will help you do all that but what about finding new leads and more sales opportunities? Happy New Year!

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Industrial Marketing Today

DECEMBER 12, 2010

Depends – are you in marketing or in sales? SAL – Sales Accepted Leads is the bridge between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Quantitative lead definitions reduce the friction between sales and marketing. SAL aligns sales and marketing.

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Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 60

Industrial Marketing Today

FEBRUARY 17, 2011

It is 15 pages that are packed with bite-sized, actionable digital marketing ideas to help you score more wins for both sales and marketing. Use it to map out your own plays for generating more high-quality leads, increasing sales and growing revenues. What inbound marketing with content will do for you.

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Industrial Marketing Today

JUNE 5, 2012

In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. Not that I’m complaining, this gap means more business opportunities for me as an industrial marketing consultant. Does that mean content marketing is useless for you?

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Top of Funnel Content Marketing Planning Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Industrial Marketing Today

AUGUST 10, 2012

Either that or we industrial marketers haven’t quite figured out the lead generation puzzle yet. Here are some other key findings from their report: 83% of the companies expect their sales to increase in 2012 and 35% of them are spending more on marketing in 2012 than they did in 2011. Click on the image to enlarge).

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Industrial Marketing Today

SEPTEMBER 17, 2012

I have talked to owners and marketers from manufacturing and industrial companies of various sizes that sounded enthusiastic about launching an industrial blog and moving forward with inbound marketing with content but it seems easier for them to do nothing and maintain their digital marketing status quo.

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Industrial Marketing Today

JULY 16, 2012

These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. Upper management and key decision makers are skeptical about inbound marketing with content being able to generate qualified leads and set the table for sales.

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Lead Ranking Lead Scoring Marketing Management Paid Search Agency 60

Industrial Marketing Today

JUNE 22, 2011

I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads. That is good advice and it is a proven tactic for inbound marketing. Developing an effective scoring system requires marketing to work closely with sales.

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Industrial Marketing Today

APRIL 14, 2012

In the past, it was virtually impossible for me to reach these people with traditional outbound marketing. Inbound marketing with content doesn’t get any better than this! I know I’m excited about the future and look forward to the years ahead working diligently to help my clients generate more leads and drive sales.

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Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience. Story-telling is important.”

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Industrial Marketing Today

APRIL 26, 2010

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. This white paper aims to change that perception of them.

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Industrial Marketing Today

DECEMBER 22, 2011

That’s the power of inbound marketing with content. How Relevant Marketing Content Helps B2B Branding. Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers. There you have it, my top 10 list of industrial marketing blog posts for 2011. Thank you for being a loyal reader.

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Industrial Marketing Today

AUGUST 1, 2012

The old way of hiring away salespeople from the competition with their “ready book of business” is not producing the quick sales they had expected. Next, they try a series of marketing tactics without a strategy or a plan, hoping something will produce results. Encourage marketing and sales to work together as a team.

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Industrial Marketing Today

MAY 7, 2012

Manufacturers and industrial companies cannot be content with just publishing content, their content marketing needs to drive the sales process. Telling owners and C-level executives at these companies that inbound marketing with content takes time to produce results will only hold them off for so long.

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Industrial Marketing Today

JULY 9, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. { As a practitioner in the field of Inbound Marketing Automation, I couldn’t agree more with you, and Mike Gospe’s view points about the need for a strategy before you embark on a quest for Automation tools.

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Industrial Marketing Today

JULY 24, 2012

Both marketing tactics produced traffic, leads and new customers. See my post from last year, “Inbound Marketing Alone May Not Be Enough for Industrial Companies.”. Their 2012 Industrial Marketing Trends report shows a much closer match between industrial marketers and general B2B marketing.

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Industrial Marketing Today

AUGUST 11, 2011

They now find themselves in uncharted waters where they have to think of and appreciate marketing as something more than mere sales support. It is time to get out of your comfort zones and rethink your industrial marketing strategies and tactics if you want your company to survive and thrive.

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