release 
Industrial Marketing Today
JULY 9, 2010
For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.
Industrial Marketing Today
MAY 11, 2010
The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. .&# Wait a minute, isn’t that what Content or Inbound marketing is all about?
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Industrial Marketing Today
MAY 26, 2011
You can add text messages, full contact information, links to your social media profile, YouTube videos and invitations to webinars and events. Go mobile with technical content: Make application notes and technical articles into mobile marketing assets. Post them to your branded YouTube channel.
Industrial Marketing Today
JANUARY 10, 2011
According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. According to the same report, 82% of B2B manufacturing respondents indicated that they rely on content marketing to build brand awareness.
Industrial Marketing Today
MAY 18, 2010
Let me end this post with a humorous video that I found on YouTube. It is by IAS – a B2B marketing agency from England. Goes to show that the use of clichés in B2b marketing content is not restricted to the U.S. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Industrial Marketing Today
APRIL 26, 2010
Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.
Industrial Marketing Today
APRIL 21, 2010
To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors.
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