BenchmarkONE

MAY 28, 2020

Descript is a simple video editing program that’s great for beginners, but it may be a little too simple for some marketing teams. Webinars, demos, and explainer videos are among the most popular video types across channels, and you can create and edit each of them with Camtasia. . Want to create and release VR videos?

Software 71

Software Video Marketing Screencast Multi-Channel 71

KoMarketing Associates

DECEMBER 14, 2015

.” — Michael Brenner , CEO of Marketing Insider Group. We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. EFFICIENT WEBSITE MARKETING. REDEFINING THE ROI OF PR. “We

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

LeadSquared

APRIL 14, 2016

In our last webinar, we discussed all things content marketing with Scripbox. It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! In case, you missed the recording, here it is: View the webinar recording.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Optinmonster

APRIL 30, 2020

If your content is related to inbound marketing, Growth Hub is the place for your posts to get more exposure. OptinMonster will make supplemental videos for our blogs and post them our YouTube channel : But, of course, to keep things fresh, we also add original videos as well. Growth Hub. Not sure how you’d make a podcast?

Traffic 145

Traffic Top of Funnel Content Work Management 145

Valasys

NOVEMBER 5, 2018

Press Releases and Newsletters. Press releases and newsletters help keep your customers informed about your company and your products or services. There are many potential stories that pop into a B2B business’ mind but you need to weed through them to find a newsworthy topic that deserves a press release. Cross Promotion.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

ClearVoice

MARCH 3, 2020

You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ? Synthio is using in-house created videos to fuel the success of everything from inbound marketing to outbound sales to customer communications. But as they say, webinars are simply the gateway drug for a broader video strategy!

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Conductor

JANUARY 22, 2020

Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext. Let’s dive in! The Number One Tactic for 2020. DUANE: We Love this mindset!

SEO 100

SEO SERP Work Management Lead Scoring 100

MLT Creative

JULY 20, 2011

Click to see VIDEO "Inbound State of Mind". Inbound marketing presents an incredible opportunity to communicate your brand messages to a broad audience who can become advocates to help share your message. Brand building is a long-term marketing strategy that coincides with a similarly enduring inbound marketing strategy.

Ning 40

Ning Ad Building Brand Identity Branding 40

Hubspot

MARCH 25, 2011

YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories. Recently, glass company Corning released a video on YouTube that could arguably be the best B2B viral video ever made.

Viral Marketing 28

Viral Marketing Video Marketing Best Practices B2B 28

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Synthio is using in-house created videos to fuel the success of everything from inbound marketing to outbound sales to customer communications. The Video Marketing Visionary: Loyola University Maryland.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Synthio is using in-house created videos to fuel the success of everything from inbound marketing to outbound sales to customer communications. The Video Marketing Visionary: Loyola University Maryland.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. .&# Wait a minute, isn’t that what Content or Inbound marketing is all about?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Hubspot

APRIL 11, 2011

Edison Research released The Current State of Podcasting back in October and confirmed our findings by showing that almost two-thirds of younger podcast listeners do not subscriber to podcasts. Webinar: How to Use Online Video for Inbound Marketing. The thing is, subscribing to podcasts is so easy!

Viral Marketing 28

Viral Marketing Inbound Marketing Webinar Metrics Youtube 28

Industrial Marketing Today

MAY 26, 2011

You can add text messages, full contact information, links to your social media profile, YouTube videos and invitations to webinars and events. Go mobile with technical content: Make application notes and technical articles into mobile marketing assets. Post them to your branded YouTube channel.

Product 60

Product B2B Thought Leadership Cross-Selling Thought Leadership 60

Industrial Marketing Today

JANUARY 10, 2011

According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. According to the same report, 82% of B2B manufacturing respondents indicated that they rely on content marketing to build brand awareness.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Hubspot

FEBRUARY 3, 2011

A pair of interesting things came from Volkswagen yesterday - they purposefully leaked their two Super Bowl commercials on YouTube. By releasing the videos a 5 days early, they got to capture an audience that wasn’t already overcharged with the latest Budweiser, Coors, and Lexus commercials. Photo Credit: danorth1.

Viral Marketing 28

Viral Marketing Youtube Inbound Marketing Hubspot 28

Hubspot

AUGUST 12, 2012

If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. YouTube's Built-In Video Editor Gets Better, From Mashable. But as of Thursday, video editing in YouTube has gotten even easier. Check out the full story here.

Mobile Advertising 28

Mobile Advertising Classified Ads Brand Identity Branding 28

Industrial Marketing Today

APRIL 26, 2010

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 18, 2010

Let me end this post with a humorous video that I found on YouTube. It is by IAS – a B2B marketing agency from England. Goes to show that the use of clichés in B2b marketing content is not restricted to the U.S. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Some of these marketing assets will change over time. You need to have a process in place for your content optimization to evolve over time.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

APRIL 28, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

MAY 7, 2010

However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 20, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

JUNE 19, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 29, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Single Grain

MARCH 9, 2021

In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy. 3) Host Webinars and Podcasts. Step 4: Repurpose your webinars and podcasts into blog posts.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Industrial Marketing Today

SEPTEMBER 13, 2010

Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing. Some marketers argue that they’ve been overused to the point that people think of them as nothing more than a 45-minute long sales pitch.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

SEPTEMBER 3, 2010

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JULY 1, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60