Webbiquity

MARCH 13, 2019

Register for a webinar , a seminar, or a newsletter. I could certainly see passive IT candidates exploring their options and downloading a market or salary report, attending a webinar on a topic of interest, or entering a programming contest. Inbound Leads. Can you come up with a better Inbound Marketing Haiku ?).

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

SmartBug Media

FEBRUARY 7, 2022

In the simple example below, we’re tracking how many people signed up for our January webinar. This list will continue to grow as more people sign up over time, and we can always refer back to this for future webinar marketing and sales outreach. Keep Up to Speed on Marketing Automation Features in HubSpot.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. Determining Your Webinar Goal.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Vidyard

OCTOBER 16, 2013

A great content marketing plan doesn’t have a set end date, and neither should your video marketing strategy. You have to go beyond your explainer video and release lots of quality content consistently to be a real video marketing Jedi, but it’s hard work and it doesn’t happen overnight.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

SmartBug Media

MARCH 4, 2019

Whether it be a webinar, an e-book, or even a podcast, focus on creating incredible content that your personas will find useful. Press Releases. Partnering with another great brand to create killer content is a sure-fire way to earn high-quality backlinks. Looking for even more tips on backlinking?

Marketing Websites 82

Marketing Websites Domain High Quality Lead Lead Scoring 82

KEO Marketing

NOVEMBER 21, 2017

Examples include traditional channels such as magazine and newspaper print advertising, radio commercials, billboards, and email marketing. Inbound marketing pulls the target audience to your brand using content marketing, search engine optimization, and other strategies. Both strategies deliver value.

Allocation 54

Allocation Service Account Based Marketing Planning 54

MLT Creative

OCTOBER 27, 2010

As a B2B marketing professional, you realize that targeted and compelling webinars are an excellent marketing technique that can: Allow an introduction to new prospects through meaningful thought leadership. Offer an ideal way to integrate inbound and outbound marketing tactics. Online press releases.

Webinar Metrics 40

Webinar Metrics Tactics B2B Thought Leadership B2B 40

Business Brainz

MAY 4, 2021

How is Account Based Marketing different from Inbound Marketing? Account Based Marketing and Inbound Marketing are thought of as entirely different entities. Reason being: Account Based Business Strategy is categorized as a sales strategy and inbound as a marketing strategy.

Account Based Marketing 64

Account Based Marketing Ideal Customer Profiles Planning ABM 64

Hubspot

AUGUST 5, 2010

You can read more from Greg on his B2B Inbound Blog or follow him on Twitter. News releases can be a magnet to help improve search engine ranking for your business website. This alone is reason enough to add a newsroom feature to your website, and publish optimized news releases. Webinar - PR 2.0 Blow your own horn.

SEO 28

SEO Web 2.0 RSS Press 28

SmartBug Media

JUNE 5, 2020

Although the philosophy of account-based marketing for manufacturers might be different from that of traditional inbound marketing, the methods or tactics remain the same. Relevant content, events, or webinars. Nowadays, a simple and general press release doesn’t cut it. This includes: Targeted display ads.

Account Based Marketing 95

Account Based Marketing Ideal Customer Profiles Paid Search Agency Advertising Agencies 95

Hubspot

JUNE 11, 2019

The release was such a disaster that it reportedly resulted in Jobs’s temporary exit from Apple. While Apple and Steve Jobs recovered, smaller companies could have a lot more to lose when bringing a product to market with a poor plan. We’ve seen two major methods for developing a go-to-market strategy: the funnel and the flywheel.

Planning 76

Planning Template Marketing Plans Top of Funnel 76

Hubspot

OCTOBER 4, 2011

Kanye West is an incredible rapper, but he's also an amazing case study in inbound marketing. Below are 5 do's and don'ts we can learn from Kanye West about inbound marketing: DO: Collaborate to Increase Your Exposure. Interruption-based marketing can cause ill will from a company to a customer.

Inbound Marketing 28

Inbound Marketing Planning Lead Nurturing Paid Search Agency 28

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Marketing Insider Group

JULY 19, 2011

Research released from Focus shows that both B2B and B2C Marketers rank blogs as the most valuable content type. This is ahead of more costly webinars, virtual events, whitepapers, videos and research reports. Inbound marketing leads cost 62% less than outbound. Company websites with a blog get 55% more visitors.

Blogger 100

Blogger Inbound Marketing Marketing Mix Lead Scoring 100

Business Brainz

MAY 4, 2021

How is Account Based Marketing different from Inbound Marketing? Account Based Marketing and Inbound Marketing are thought of as entirely different entities. Reason being: Account Based Business Strategy is categorized as a sales strategy and inbound as a marketing strategy.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Planning ABM 52

Business Brainz

MAY 4, 2021

How is Account Based Marketing different from Inbound Marketing? Account Based Marketing and Inbound Marketing are thought of as entirely different entities. Reason being: Account Based Business Strategy is categorized as a sales strategy and inbound as a marketing strategy.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Planning ABM 52

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

KoMarketing Associates

NOVEMBER 15, 2016

Inbound Marketers Are Creating More Content. Numbers behind this trend : Inbound marketers are spending an increasing amount of time creating content. In fact, according to Writtent , 93 percent of inbound marketers are now creating content on a weekly basis. Social Media Is Critical for Content Promotion.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

SmartBug Media

MARCH 19, 2020

Transcripts easily provide quotes for use in press releases and other marketing materials. We couldn’t recommend great video marketing resources without mentioning a great marketing resource in general. Video marketing has been a staple of lead generation for quite some time. Using Videos for Lead Generation.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

KoMarketing Associates

DECEMBER 14, 2015

.” — Michael Brenner , CEO of Marketing Insider Group. We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. EFFICIENT WEBSITE MARKETING. REDEFINING THE ROI OF PR. “We

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

NOVEMBER 13, 2013

These landing pages offered things like White Papers, eBooks, and webinars. We just released it a few weeks ago. Phone calls and data from phone calls will largely solve the biggest problems B2B marketers face. I’m a B2B marketer. McKay Allen is the Inbound Marketing Manager at LogMyCalls.

B2B 120

B2B Landing Pages Marketing Qualified Leads Leads 120

Hubspot

JUNE 7, 2010

Recently, my young marketing company decided to start over – completely from scratch. We wanted to see if we could generate leads using inbound marketing in 30 days. Determine what your story is for each marketing activity. There were 107 registrants to the webinar and we have already given out four proposals.

Paid Content 28

Paid Content Inbound Marketing Lead Scoring Lead Ranking 28

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. B2B Marketing Content: Lure or Lasso?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. B2B Marketing Content: Lure or Lasso?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Hubspot

NOVEMBER 1, 2010

In this week's top inbound marketing article, Chris Brogan shares his thoughts and tips on consistently creating remarkable blog content. In this Duct Tape Marketing article, John Jantsch emphasizes the benefit of social media participation to build trust, which is key to conversion. Webinar: Advanced Business Blogging.

Inbound Marketing 28

Inbound Marketing Blogger Content Landing Pages 28

Metadata

SEPTEMBER 1, 2022

Events are an incredibly valuable inbound marketing tactic that can help you build a lot of demand. Webinars, live streams, giveaways, trade shows, and virtual events — these are all events that offer you amazing outreach opportunities. Content marketing. So what’s a good content marketing strategy?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

SmartBug Media

DECEMBER 22, 2020

HubSpot released custom objects in Q3 2020 as part of its newest set of Enterprise features. Whether virtual or in person (pre-COVID-19), events are a key part of marketing. This covers everything small companies usually need.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

Exo B2B

APRIL 11, 2017

In the field of B2B marketing, lead generation involves gathering prospect information through inbound marketing strategies. This type of landing page can offer many options: Download a white paper / video / press release / media articles / brochure or inserts. A sign-up sheet for a webinar, a conference, a trade show.

Landing Pages 45

Landing Pages Sales Qualified Leads Generation Clickthrough 45

Hubspot

SEPTEMBER 27, 2010

As marketers, we're all strapped for time. In this week's top inbound marketing article, Chris Brogan shares his best tips for improving your PR pitches and increasing their chances for survival. Weekly Press Release Optimization Webinars. Improve Your Pitch’s Chance of Survival. Photo Credit: Steven Depolo.

Inbound Marketing 28

Inbound Marketing PR Paid Search Agency Press 28

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

BenchmarkONE

MAY 28, 2020

Descript is a simple video editing program that’s great for beginners, but it may be a little too simple for some marketing teams. Webinars, demos, and explainer videos are among the most popular video types across channels, and you can create and edit each of them with Camtasia. . Want to create and release VR videos?

Software 71

Software Video Marketing Screencast Multi-Channel 71

Hubspot

SEPTEMBER 20, 2010

In this week's top inbound marketing article, Valeria Maltoni discusses why fear is common in social media adoption and how (and why) organizations should get over this fear. But how do you generate inbound links, and how do you generate good ones? Write social press releases. How to Get Over Your Fears of Social Media.

Social Media 28

Social Media Inbound Marketing Social Marketing Media 28

Terminus

OCTOBER 29, 2021

Organizations report, on average, a 48 percent higher win rate from their account-based efforts, and create opportunities in 21 percent of target accounts (TOPO) In a study released by the ABM Leadership Alliance, companies that implemented account-based strategies saw an increase of 171 percent in their average contract value (ACV).

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

MLT Creative

FEBRUARY 1, 2011

Just like sitting at a stop sign at the mall, watching all the inbound traffic flow in, B2B marketers can yield to traffic using inbound marketing tactics. Provide subscription offers, both email and RSS feed, to your newsletter, blog or press release pages. Write press releases regularly.

Traffic 40

Traffic B2B Marketing Paid Search Agency Advertising Agencies 40

LEADership

APRIL 17, 2015

Research and whitepapers polled at 36%, followed by webinars and online events at 30%, E-newsletters at 28%, photos and illustrations with 24%, and just 10% of marketing executives claiming that news releases are the most effective format for content.

Webinar Metrics 40

Webinar Metrics Effectiveness Marketing Budget Creation Content 40

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Parse.ly

OCTOBER 22, 2019

The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Summary: ‘Inbound marketing’ is a business term for creating and distributing content to get people to come to you, something all content creators do. Kathleen Booth provides one in her 100th episode of Inbound Marketing.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63