Customer Experience Matrix

DECEMBER 2, 2010

Summary: HubSpot has continued to grow its customer base and expand its product. It's looking more like a conventional small-business marketing automation system every day. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Customer Experience Matrix

JULY 30, 2009

If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them. That would greatly limit the marketing automation vendors' business. The one major missing inbound marketing feature is paid search management, such as Google AdWords integration.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JANUARY 31, 2010

When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. I took a look at the actual product last week. Placing them all in the same product adds cost and complexity, which are not a software developer’s friends.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 20, 2009

Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. But in fact it’s a substantially broader scope than I’ve seen in other products.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? . I’m a real believer that your product is your marketing.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

MLT Creative

AUGUST 1, 2011

But I read a book first: Inbound Marketing , by Brian Halligan and Dharmesh Shah. It opened my eyes to how social media fits into the marketing mix. Social media for the purpose of marketing your business isn’t about frivolous chit-chat. Dive in and learn by doing, making mistakes and quickly learning from them.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Hubspot

AUGUST 31, 2011

He is an in-demand marketing speaker who is currently writing a book entitled “Go Mobile” with Jeanne Hopkins, director of marketing for HubSpot. Dreamforce is hosted by Salesforce.com, which is an unusually forward-thinking organization that was recently ranked by Forbes as the most innovative company on the planet.

Inbound Marketing 28

Inbound Marketing Salesforce.com Wikipedia Customer Satisfaction 28

Customer Experience Matrix

JULY 28, 2010

Manticore Technology today released the latest version of its marketing automation system. Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

ViewPoint

AUGUST 30, 2012

He also is impressed with the proliferation among start-ups in theSilicon Valleyof growth hacks: “You could define it as this sort of hack or feature that you do from a marketing perspective or from a sales perspective—whatever it is that drives growth. He adds that inbound marketing “takes time, and it takes a lot of effort.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

markempa

DECEMBER 12, 2016

For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. How Empathy Will Grow Your Sales and Marketing Pipeline. Read about Rapid Growth Marketing: From 0 to 500,000 Users. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

LeadSloth

JULY 12, 2010

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Marketing departments at mid-size companies. Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Even conduct the sale with payment options like PayPal in the future. I want to roll the clock back a few weeks.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds. Mintigo sagely warns that industry penetration rates are not the same as share of marketing automation customers, since some industries are bigger than others.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 22, 2010

Or will they simply be crushed as giants from related industries introduce their own products? Let’s look at a similar consolidation about ten years ago, among the original marketing automation vendors.* Salesforce.com is the big question and no one would be surprised to see them make an acquisition.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

ViewPoint

FEBRUARY 23, 2018

Sometimes our outreach supports inbound marketing (because inbound doesn’t work alone in a complex B2B environment), sometimes we’re qualifying and nurturing leads generated at shows, online presentations or other events, and sometimes we managing response. It’s a specialized tool that syncs with Salesforce.com and other CRMs.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

ViewPoint

MAY 10, 2012

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Engagio

DECEMBER 28, 2020

In the summer of 2020, PwC launched a report outlining the ways in which companies were adapting their go-to-market strategies to compete through the pandemic. The top four areas to adjust included changing products or services (63%), pricing strategies, distribution channels, and customer segments. My predictions for ABM in 2021 ….

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Hubspot

FEBRUARY 9, 2014

Here''s a question: How do you become a better inbound marketer? But for those marketers who have a healthy obsession with self-improvement and want to become inbound marketing experts, there''s a lot you can do to fast-track your progress. How Salesforce Reached $3B in Revenue by Improving Management Productivity.

FAQ 28

FAQ Hubspot Salesforce.com Inbound Marketing 28

MLT Creative

OCTOBER 25, 2011

Holding on to dirty data can clog up your marketing efforts and your opportunities. Marketers’ dependence on CRM systems like Salesforce.com and Microsoft Dynamics has highlighted the need for data scrubs and input standards even further. Create pre-defined lists that fit your product, service, or target type.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

Hubspot

AUGUST 18, 2011

Features from the @oneforty product SocialBase will be incorporated into the @HubSpot product. In March, @HubSpot received $32 million in Series D funding from Sequoia Capital, Google Ventures, and Salesforce.com. Having @oneforty join our team and working with them on transforming marketing is exciting, said @bhalligan.

Social Media 28

Social Media Hubspot Paid Search Agency Social Marketing 28

Hubspot

JULY 20, 2011

Most companies spend way too much time trying to tell people what their product or service does and way too little time trying to attract more people using inbound marketing by creating content that their prospective customers care about. Give us some feedback from your marketing experience! Take HubSpot for a Stroll.

Hubspot 28

Hubspot Salesforce.com Cold Calling Inbound Marketing 28

Hubspot

JULY 21, 2011

Inbound marketing isn’t a straight line, in which point A symbolizes a visitor coming to your site and point B translates into a purchase. George Hu, Vice President of Marketing at Salesforce.com, will join Brian Halligan, HubSpot’s CEO and Co-Founder, to uncover sales and marketing secrets of the new social marketplace.

Salesforce.com 28

Salesforce.com Multi-Channel Hubspot Webinar Metrics 28

Hubspot

MARCH 8, 2011

Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. In industries that have formed in the last 10 or so years, the opposite seems to be happening where the winner takes all (or at least 80% of the market cap in that given industry). Why Raise More Money?

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Cambridge, MA – [link]. You should also follow their co-founder @ JonMiller. San Mateo, CA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

JANUARY 2, 2014

One email marketing manager (strategist/content writer). Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job. What Does Each Role Do? Content Manager.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

One Email Marketing Manager (Strategist/Content Writer). Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job. What Does Each Role Do? Content Manager.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Hubspot

MAY 12, 2010

Conventional wisdom taught us to promote our products as much as possible. The brilliance of this seemingly unbelievable practice was revealed by Polly Sumner, Chief Adoption Officer at salesforce.com. Renouncing others only detracts from your credibility, so try to focus on highlighting your products' unique features.

Differentiation 28

Differentiation Lead Scoring Lead Ranking Salesforce.com 28

Hubspot

MARCH 9, 2011

It used to be that if your product stunk, you could get away with it, but today if your product stinks, you’ll get slaughtered by the marketplace. Inbound Marketing Works - We have a freemium version of our product, a free trial, a blog (that you are reading right now), free webinars, etc.

SMB 28

SMB Google Marketing Automation Services Word of Mouth 28

Hubspot

AUGUST 20, 2013

That way sales reps can be more effective and more productive. Salesforce.com was the first company to deliver CRM software using the cloud-based, AKA “software as a service” (SaaS), model. It’s smart to use CRM software in conjunction with marketing software like HubSpot. But others now offer CRM this way, too.

Work Management 28

Work Management CRM FAQ Marketing Management 28

Hubspot

OCTOBER 20, 2011

Phil Simon joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! You want people to take your product and services in different directions.". Being first to market your product means nothing if you can't support the volume and you can't scale.

Tips 28

Tips Advertising Agencies Amazon Paid Search Agency 28

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. So, take my comments with a grain of salt.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

MARCH 23, 2015

Before becoming an investor and serving on the boards of Medium and Super, Josh was the product lead for growth and relevance at Twitter. Before that, he held product and engineering roles at Facebook, LinkedIn, Zazzle, and RealNetworks. Some good ones: " A Product Manager’s Job ". How to Create a Marketing Plan ".

Startups 28

Startups Word of Mouth Work Management Marketing Management 28