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Why Inbound Marketing Solutions Are Integral To Your Success

Stevens & Tate

Inbound marketing is a strategy that focuses on attracting customers using valuable content instead of traditional advertising methods (such as cold calling). Successful inbound marketing solutions help make your company easier to find online and nurture potential leads through the buyer’s journey.

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Permission Marketing: Love it or Hate it?

PureB2B

Seth Godin found the answer to this consumer dilemma in 1999, as he developed the idea of “permission marketing.” In his book Permission Marketing: Turning Strangers into Friends and Friends into Customers , he defined the term as the type of marketing where you need the consumer’s consent before sending out information.

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The History of Inbound Marketing

Lake One

Inbound marketing has an exciting, rich, and still somewhat young history. The timing of factors like the internet gaining steam, creation of social media, and the mobile phone boom have all played a part in the creation and rising popularity of inbound marketing. What is Inbound Marketing?

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An Inbound Marketing Infographic for Your Marketing Planning

B2B Marketing Traction

One great example is the Inbound Marketing Strategy infographic published recently by Slingshot SEO (see below – included with the authors’ permission). I think this is a great tool to use as you plan or review your B2B marketing.

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Is the MQL Dead? Nope.

Zoominfo

Why Inbound Marketing Makes MQL Sense Inbound marketing attracts prospects to your brand, allowing them to choose content that interests them. Then, when SDRs make contact with the MQLs, the reps can tailor the conversation using data cues — from the company’s latest round of funding to a recent tech-stack upgrade.

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7 Reasons Why Digital Marketing for Manufacturers is Critical to Success

Stevens & Tate

This is because you’re forcing your message on an audience without their permission. Inbound marketing (including many digital marketing efforts) allows you to attract leads and nurture them without engaging with them right away.

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Keep Your Email Marketing Compliant with the Changing Data Privacy Landscape

Vision6

These big changes to how companies and businesses handle data is going to affect email marketing. But it also presents a great opportunity for marketers to focus on inbound lead generation strategies. . Inbound marketing relies on permissions marketing and nurturing leads and customers, rather than interrupting them with ads.

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