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Companies Relying on Online Lead Generation Are 2X More Profitable [Data]

Hubspot

Most marketers these days recognize that inbound marketing is a critical component of lead generation. A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Business Blogging.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Inbound Marketers – For Marketing Professionals – 92,092 members. B2B marketers can engage in compelling discussions in this group by asking questions about some of the “hot button” issues in inbound marketing and receiving feedback from others. Online Lead Generation – 54,553 members.

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7 Habits of a Highly Effective Inbound Marketing Agency

Hubspot

Every Thursday morning, HubSpot hosts an office hour for marketing agencies and consultants. We discuss best practices for positioning, selling, and ultimately delivering inbound marketing service packages. Increase online visibility and traffic? Grow revenue through better online lead generation ?

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Why is this important?

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?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

Industrial Marketing Today

A New Year and a new website mean new leads and sales opportunities. A website redesign is a common marketing kick off in Q1 for many manufacturers, industrial and engineering companies. See 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers. Organic search engine optimization (SEO) is mandatory.

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Top 10 Scariest Marketing Halloween Costumes

Hubspot

The world goes online for its information now, reducing the relevancy of these 4-inch thick behemoths sitting on doorstops. Websites with music and large graphics test visitor patience, not to mention tick off search engines. The Old School Marketer. What else scares you as an inbound marketer ?

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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