21 Awesome Inbound Marketing Blogs You Should Be Reading
AUGUST 18, 2011
Just a few years ago, marketers spent much of their of time, money, and manpower on traditional (outbound) marketing. Outbound marketing includes advertising, direct mail, renting lists, and other tactics to interrupt people. The problem with using outbound marketing as a primary strategy today is that it is becoming less and less effective while remaining ever so expensive.
7 Habits of a Highly Effective Inbound Marketing Agency
AUGUST 17, 2011
Every Thursday morning, HubSpot hosts an office hour for marketing agencies and consultants. We discuss best practices for positioning, selling, and ultimately delivering inbound marketing service packages. Increase online visibility and traffic? Grow revenue through better online lead generation ? Online marketing runs on software.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. To me it involves things like time, money, utilization rates, and (most importantly) contact generation. Wrong. Login.
10 Types of Content Marketing You Should (and Shouldn’t!) Outsource
OCTOBER 17, 2013
35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. Your in-house marketing staff may have the ability to create amazing graphics and engaging Facebook posts, but do they have the SEO knowledge to create landing pages or the writing chops to pen an eBook? . Blog Management.
The B2B Social Media Book as a Social Network
Social Media B2B
FEBRUARY 7, 2012
Provide unique information not easily found in other online resources? Chapter 2: Five-Step Social Media Lead Generation Process). 2. For a B2B company to have successful search engine marketing in 2012 and beyond, it must leverage social media. Chapter 2: Five-Step Social Media Lead Generation Process). 4. Highlighted by 18 Kindle users.
?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites
Industrial Marketing Today
DECEMBER 17, 2010
A New Year and a new website mean new leads and sales opportunities. website redesign is a common marketing kick off in Q1 for many manufacturers, industrial and engineering companies. Job 1 for industrial websites is generating high-quality leads and driving sales. See How Lack of Marketing Content Can Derail Your Website Redesign Project. See The Twofold Benefit of Optimizing Marketing Content. See Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence. Integration with other online lead generation and management tools.
7 Missed Social Media Lead Generation Opportunities
MARCH 3, 2011
In the world of inbound marketing and social media, lots of fluffy terms like engagement and conversation get thrown around. But for marketers social media should be about one thing: leads. If your social media marketing efforts aren’t driving revenue for your businesses, it is time to evaluate your strategies and tactics. Free Social Media Marketing Kit.
E-Quip Blog: More White Papers Worth Downloading
OCTOBER 10, 2011
So heres my latest list of white papers worthy of your consideration: The Online Lead Generation Guide for Professional Service Firms (Hinge). Sadly, many A/E firms still arent making effective use of the web in researching and attracting new leads. This guide will help you better leverage the internet in complementing your traditional leading finding activities.
Should You Use An In-house Or Outsourced B2B Marketing Team
MAY 3, 2011
One of the major concerns that stops a lot of businesses from broadening their marketing efforts is whether they have the capacity to take on additional marketing work and if it falls within their existing pool of skills. All successful initiatives will require commitment in terms of both resources and time but that’s the bear minimum needed to perform the required activities.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.