INBLURBS Inbound Marketing for B2B to Replace Old School Marketing Methods
| TUESDAY, DECEMBER 13, 2011
A new study the MarketingSherpa’s 2012 B2B Marketing Benchmark Report: Research and Insights on Attracting and Converting the Modern B2B Buyers shows that B2B firms still rely on tried-and-true tactics that have driven their lead generation programs in the past. —What do you think about B2B online lead generation?
HUBSPOT Companies Relying on Online Lead Generation Are 2X More Profitable [Data]
| THURSDAY, NOVEMBER 17, 2011
Most marketers these days recognize that inbound marketing is a critical component of lead generation. recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Pay-per-Click (PPC).
INBLURBS The pros and cons of promoted Tweets
| FRIDAY, JULY 29, 2011
Lead to customer quote, etc. Only a good relationship to your target audience leads you to a loyal customer base in the long term. In the moment you stop, your constant stream of leads will stop instantly as it has begun! And there is no guarantee that this click will convert into a lead or in a paying customer!
EB2BLEADS Inbound Marketing Versus Outbound Marketing
| MONDAY, MARCH 14, 2011
Once upon a time there was only outbound marketing where marketers pushed messages through channels like trade shows or print advertising and other traditional marketing methods in the hope that these messages would connect with a prospect and eventually engage them in a sale. The main strategies include.
INBLURBS 5 ToDos for your Social Media Success in 2011
| WEDNESDAY, FEBRUARY 9, 2011
You should focus on major trands to market your business. Means, you need to communicate and to generate trust before you are actively looking for employees. You can reach new potential employees with Inbound Marketing the smart and easy way! Marketing only works with a budget! Captured Leads, 25% = 250.
HUBSPOT A Marketer's Guide to Tracking Online Campaigns
| MONDAY, DECEMBER 6, 2010
Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. That said, they are also one of the most useful tools for online marketing. Each "campaign" represents a separate tracking URL that we've created for different PPC campaigns.
INBLURBS 7 Tips to Target Customers and Get massive Search Engine Traffic
| WEDNESDAY, OCTOBER 13, 2010
3- Use social networks – using social networks for marketing your site and blog will also make your site rank high in search engines and lead you high traffic through these search engines. 5- Use article marketing – article marketing and article submissions t various directories is a best way to get backlinks.
B2B MARKETING INSIDER 5 Steps to achieve Lead Generation ROI
| WEDNESDAY, MAY 12, 2010
In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Think sales, leads, pipeline. Why is this important?
DELICIOUS B2BMARKETING Rick Short Explains How to Turn Staff Into Prolific Bloggers
| TUESDAY, JUNE 30, 2009
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. How do you think your blogging and vlogging generate international leads?
WEBMARKETCENTRAL Getting More Out of Each Click with "Post-Click Marketing"
| MONDAY, DECEMBER 8, 2008
With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. One answer to this challenge is provided by "post-click marketing," a.k.a.