• KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 13, 2013
    [Inbound Marketing, Online Lead Generation] 12 Essential LinkedIn Groups for B2B Marketers
    Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Digital Marketing – 349,268 members. Social Media Marketing – 608,345 members.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2011
    [Inbound Marketing, Online Lead Generation] Companies Relying on Online Lead Generation Are 2X More Profitable [Data]
    Most marketers these days recognize that inbound marketing is a critical component of lead generation. recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Pay-per-Click (PPC).
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Inbound Marketing, Online Lead Generation] A Marketer's Guide to Tracking Online Campaigns
    Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. That said, they are also one of the most useful tools for online marketing. Each "campaign" represents a separate tracking URL that we've created for different PPC campaigns.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 12, 2010
    [Inbound Marketing, Online Lead Generation] 5 Steps to achieve Lead Generation ROI
    Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Why is this important?
  • DELICIOUS B2BMARKETING  |  TUESDAY, JUNE 30, 2009
    [Inbound Marketing, Online Lead Generation] Rick Short Explains How to Turn Staff Into Prolific Bloggers
    Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. Wrong. and Italy.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 8, 2008
    [Inbound Marketing, Online Lead Generation] Getting More Out of Each Click with "Post-Click Marketing"
    With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. One answer to this challenge is provided by "post-click marketing," a.k.a.