• LEADERSHIP  |  FRIDAY, SEPTEMBER 16, 2016
    [Inbound Marketing, Online Lead Generation] The Cost of Online v. Offline Lead Generation
    What’s the difference between online and offline lead generation? Aside from the obvious difference of the lead’s origin, each category of lead has their own set of costs and characteristics – and they are differences that are worth learning! Online virtual sales prospects tend to convert at a rate of 18.5%.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Inbound Marketing, Online Lead Generation] What Is Digital Marketing?
    People spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Content Marketing.
  • SYNECORE  |  SUNDAY, AUGUST 30, 2015
    [Inbound Marketing, Online Lead Generation] How to Optimize My Calls-To-Action for Higher Conversion
    In this particular case those small things we’re going to discuss are your calls-to-action (CTAs) that you use in and around your site to generate leads online. Oh, and did I mention…simplicity leads to higher conversion rates. Isn’t it crazy how the smallest things can have such large impact on your business?
  • B2B LEAD BLOG  |  MONDAY, MAY 4, 2015
    [Inbound Marketing, Online Lead Generation] Is Content Marketing Still Effective for Online Lead Generation?
    For the past few years, the buzzword in online lead generation was content marketing. Marketers have blogged about, wrote articles about, developed whitepapers on, and created videos on how to use optimized content to create an inbound marketing engine. Is content marketing […].
  • SYNECORE  |  WEDNESDAY, APRIL 29, 2015
    [Inbound Marketing, Online Lead Generation] 5 Blogging Tips To Get More Leads
    So, you want to create the ideal presence for your company online. Both play heavily into generating leads. Even if you have incredible landing pages or a refined SEO strategy, your inbound marketing strategy will never realize its full potential for online lead generation without strong and relevant content.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Inbound Marketing, Online Lead Generation] How to Bridge the Gap Between In-Person and Online Lead Generation
    We spend the lion''s share of our days online. As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. The great benefit of all of these online channels from a marketing standpoint is how trackable and measurable they all are. We often use bit.ly
  • WRITTENT  |  THURSDAY, OCTOBER 17, 2013
    [Inbound Marketing, Online Lead Generation] 10 Types of Content Marketing You Should (and Shouldn’t!) Outsource
    35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. Does the idea of content marketing make you feel like you’re drowning? Nearly 40% of organizations in the US use blogs for marketing purposes. Blog Management. Social Media.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 13, 2013
    [Inbound Marketing, Online Lead Generation] 12 Essential LinkedIn Groups for B2B Marketers
    Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Digital Marketing – 349,268 members. Social Media Marketing – 608,345 members.
  • SOCIAL MEDIA B2B  |  TUESDAY, FEBRUARY 7, 2012
    [Inbound Marketing, Online Lead Generation] The B2B Social Media Book as a Social Network
    Provide unique information not easily found in other online resources? Chapter 2: Five-Step Social Media Lead Generation Process). 2. For a B2B company to have successful search engine marketing in 2012 and beyond, it must leverage social media. Chapter 2: Five-Step Social Media Lead Generation Process). 4.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2011
    [Inbound Marketing, Online Lead Generation] Master Online Lead Generation by Reducing Friction
    If you're a marketer, you definitely know it's no easy feat to convert visitors into leads. There are a ton of potential blockers that can either distract, prevent, or turn off potential leads from filling out your forms. But savvy inbound marketers also understand how to do it right. Follow these 10 tips. We do.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2011
    [Inbound Marketing, Online Lead Generation] Companies Relying on Online Lead Generation Are 2X More Profitable [Data]
    Most marketers these days recognize that inbound marketing is a critical component of lead generation. recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Business Blogging.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Inbound Marketing, Online Lead Generation] Top 10 Scariest Marketing Halloween Costumes
    In honor of our favorite spooky holiday, we've put together a list of the scariest marketing costumes. If the internet were an election, an inbound link would be like getting a genuine, killer endorsement. Just like paying money for that endorsement would get the ethics committee up in arms, so too does purchasing inbound links.
  • E-QUIP  |  MONDAY, OCTOBER 10, 2011
    [Inbound Marketing, Online Lead Generation] E-Quip Blog: More White Papers Worth Downloading
    So heres my latest list of white papers worthy of your consideration: The Online Lead Generation Guide for Professional Service Firms (Hinge). Sadly, many A/E firms still arent making effective use of the web in researching and attracting new leads. Download The Inbound Marketing Trade Show Planning Guide (HubSpot).
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Inbound Marketing, Online Lead Generation] 21 Awesome Inbound Marketing Blogs You Should Be Reading
    Just a few years ago, marketers spent much of their of time, money, and manpower on traditional (outbound) marketing. Outbound marketing includes advertising, direct mail, renting lists, and other tactics to interrupt people. But there’s a lot to inbound marketing that needs to be understood. PR20/20 Blog.
  • HUBSPOT  |  WEDNESDAY, AUGUST 17, 2011
    [Inbound Marketing, Online Lead Generation] 7 Habits of a Highly Effective Inbound Marketing Agency
    Every Thursday morning, HubSpot hosts an office hour for marketing agencies and consultants. We discuss best practices for positioning, selling, and ultimately delivering inbound marketing service packages. Increase online visibility and traffic? Grow revenue through better online lead generation ?
  • HUBSPOT  |  FRIDAY, APRIL 8, 2011
    [Inbound Marketing, Online Lead Generation] Transformation Secrets of a Online Marketing Agency #MTW
    Ten years later, in 2009, he began to notice a shift in the way companies were spending their marketing dollars. He saw an opportunity to adapt to the future of online marketing and transform his business. Retainer based marketing services were just the solution. ” A Bright Future for Inbound Agencies.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 31, 2011
    [Inbound Marketing, Online Lead Generation] I’ve seen the future of search, and it’s social
    B2B Lead Generation : Social Becomes an Important Element in Search. This holds massive ramifications for the B2B marketer and Chief Marketing Officers. Google always in the past was all about inbound links – producing great content so that people build web links to it. Quality sales leads matter.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Inbound Marketing, Online Lead Generation] B2B Content Marketing: HubSpot May Be the Best in the World
    Do Salespeople want more leads? Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot. They’ve always been a very innovative marketing company. And they host a weekly online “TV&# show featuring special guests. ( I was the guest back on November 19, 2010 ). Quality  sales leads matter.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Inbound Marketing, Online Lead Generation] How to Do Great Marketing with (Almost) Zero Money
    Can you really market a business without a lot of money? (We wrote this special post for March Marketing Madness. With limited funds, they cannot do outbound marketing – buy ads on radio, in newspapers or on TV. These approaches have been primary means of attracting business sales leads in the past. It CAN be done.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Inbound Marketing, Online Lead Generation] “If you just do , your lead generation challenges will be over”
    Just buy our (crap) and your lead generation problems are over! Everyone seems to have the answer to the lack of quality sales leads problem. Use our marketing automation software. They all promise that, if you will only do X, all the lead generation quality issues your salespeople are griping about will be over.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 16, 2011
    [Inbound Marketing, Online Lead Generation] Inbound Marketing – Simplified
    What is Inbound Marketing and How Does It Work? Inbound marketing is a critical part of B2B lead generation today. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Inbound Marketing, Online Lead Generation] Why hiring a search marketing firm is a waste of money
    Sorry Search Marketing firms. If you’re like me, you get calls every week from search marketing firms like the one in this picture, offering to get your company to the top of Google organic search rankings. “Just think of all the leads that will pour in if you rank highly in Google when people search.&#. Amen, Mike.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 13, 2011
    [Inbound Marketing, Online Lead Generation] Sunday thoughts
    Brain-dead marketers are everywhere. Looking for instant results in B2b lead generation ? Run a few email blasts and watch the leads pour in? B2B marketing is hard and takes time.  It’s not about campaigns anymore. It’s not about throwing so-called sales leads to salespeople. One other thought.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Inbound Marketing, Online Lead Generation] “If we just do _, everything will be fine”
    “We don’t have time to bring in a leads generation consultant. If it were that easy to crank up B2B lead generation, savvy companies like  Eloqua ,  Kinaxis ,  Amazon and  Zappos would be a dime a dozen. Marketing is very hard. You need deep insights on your markets and buyers. They are not.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 9, 2011
    [Inbound Marketing, Online Lead Generation] “If we just do _, everything will be fine”
    Marketing is very hard. You need deep insights on your markets and buyers. As my good friend, Jim Burns, CEO of Avitage said, patience is needed in content marketing. Find New Customers is one of few  lead generation companies in New York. Quality leads matter. We need results now.&#. They are not.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 8, 2011
    [Inbound Marketing, Online Lead Generation] B2B Advanced Marketing Practices Handbook
    MarketingSherpa has just released this new handbook on B2B lead generation on Scribd. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Quality leads matter. Get it now.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 8, 2011
    [Inbound Marketing, Online Lead Generation] What Type of Content Should My Company Produce?
    That’s the tagline of Mitch Joel’s popular book and, without question, companies need to embrace a publishing mindset in B2B marketing. With great content, business sales leads are almost impossible to obtain. I’m continually amazed by the number of B2B sellers with either no content or terrible, self centered content.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 8, 2011
    [Inbound Marketing, Online Lead Generation] How to turn a good white paper into a great lead generation piece
    Great content or a great lead generation tool. Do you want a trickle of leads or a flood? Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. handful of leads trickle in and you get some decent leads. Quality leads matter.
  • HUBSPOT  |  THURSDAY, MARCH 3, 2011
    [Inbound Marketing, Online Lead Generation] 7 Missed Social Media Lead Generation Opportunities
    In the world of inbound marketing and social media, lots of fluffy terms like engagement and conversation get thrown around. But for marketers social media should be about one thing: leads. Many marketers are leaving far too many leads on the table. Missed Social Media Lead Generation Opportunities. 1.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, DECEMBER 17, 2010
    [Inbound Marketing, Online Lead Generation] ?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites
    A New Year and a new website mean new leads and sales opportunities. website redesign is a common marketing kick off in Q1 for many manufacturers, industrial and engineering companies. Job 1 for industrial websites is generating high-quality leads and driving sales. See The Twofold Benefit of Optimizing Marketing Content.
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Inbound Marketing, Online Lead Generation] A Marketer's Guide to Tracking Online Campaigns
    Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. That said, they are also one of the most useful tools for online marketing. Free Download: Online Lead Generation Kit. The Basics. Here's the good part.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, NOVEMBER 17, 2010
    [Inbound Marketing, Online Lead Generation] Dawning of the Age of Content Marketing in the Industrial Sector
    Manufacturers and industrial companies have a reputation of being slow to adopt new marketing strategies and techniques. If you are a B2B marketer who deals with engineering companies, you know how difficult it is to explain the true value of content marketing to upper management and the C-suite. At least I couldn’t find any.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 12, 2010
    [Inbound Marketing, Online Lead Generation] 5 Steps to achieve Lead Generation ROI
    Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Why is this important?
  • HUBSPOT  |  THURSDAY, APRIL 29, 2010
    [Inbound Marketing, Online Lead Generation] Calculating How Much Website Traffic You Need to Hit Your Monthly Revenue Goals
    A little while ago, I published a free worksheet which helps marketers devise an inbound marketing strategy to support their revenue generation goals. Sales Goals Determine Lead Goals 3. Just assume that an 'appointment set' through direct-mail-cold-calling-trade-shows is like an inbound lead, only colder.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, MARCH 3, 2010
    [Inbound Marketing, Online Lead Generation] Top 24 B2B Marketing Posts in February
    Best of B2B Marketing. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Inbound Marketing is the future, but are you ready? February 2010. Assumptions Anyone?
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Inbound Marketing, Online Lead Generation] Demandbase: A New Twist In The Lead Management Automation Market
    B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As marketers, we use offers and other incentives to get them to give up their contact info.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JUNE 30, 2009
    [Inbound Marketing, Online Lead Generation] Rick Short Explains How to Turn Staff Into Prolific Bloggers
    Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. Wrong. and Italy.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 8, 2008
    [Inbound Marketing, Online Lead Generation] Getting More Out of Each Click with "Post-Click Marketing"
    With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. One answer to this challenge is provided by "post-click marketing," a.k.a.