Hubspot

OCTOBER 27, 2011

We inbound marketers need to stick together! If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer. Your friends who don’t 'get' inbound marketing think you "do social media" for a living. You watch YouTube for inspiration.

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Inbound Marketing Paid Search Agency Planning Lead Scoring 28

Hubspot

FEBRUARY 9, 2015

If you have already done some keyword research and mapped out the groups you will target, here are a couple of tactics for finding long-tail phrases to include in the body of your content. If you haven’t taken the plunge and become a HubSpot customer just yet, below are a couple of other ways to find your long-tail keywords.

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Process Research Long Tail Marketing Validation 28

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. Any page on your website can become a landing page as long as you follow these three principles: Have a very clear understanding of your prospect’s intent (what are they looking for? They have a direct impact on your bottom line.

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Traffic Lead Scoring Lead Ranking Top of Funnel 60

Hubspot

SEPTEMBER 21, 2012

If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you. here are 17 sources of quick content that can help you out in a pinch so you can keep feeding that hungry inbound marketing machine of yours.

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Enterprise Management Work Management Wiki Long Tail Marketing 28

LeadSquared

APRIL 14, 2016

In our last webinar, we discussed all things content marketing with Scripbox. It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! In case, you missed the recording, here it is: View the webinar recording.

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A Better Jones

AUGUST 2, 2019

That's right, after all you've learned from this webinar you can retire to anywhere in the world, and where else would you rather be than Gary, Indiana. A little bit about me, I've been running a lot of marketing for John and Jay Barrows. I mean, if you're on this webinar and you see me on LinkedIn, just shoot me a connection.

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Linkedin Paid Content Top of Funnel Paid Search Agency 61

Hubspot

OCTOBER 9, 2019

Inbound marketing focuses on attracting the right people to your company. Then, you write "cluster content," or supporting blog posts, targeting long tail keywords that show you've covered a topic exhaustively. Focusing on long-term traffic will help you rank higher on search engines. Content creation. Influencers.

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Paid Content Traffic Marketing Websites Lead Ranking 78

Single Grain

AUGUST 24, 2023

Agencies with a forte in, say, the health and wellness industry will craft tailored messaging, perhaps using influencer partnerships or wellness webinars, to maximize engagement. Cost Efficiency At first glance, partnering with a top-notch digital marketing agency might seem like a significant expense.

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Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Single Grain

SEPTEMBER 22, 2023

Examples include ebooks, webinars , email newsletters and product demonstrations. You may do a little bit of research, but because your problem is so pressing, you won’t take long. Now that you’ve got a good idea of what a digital marketing funnel entails, let’s dive into the funnel stages (using the simpler AIDA funnel).

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Top of Funnel Marketing Funnels Paid Content AIDA 105

Anteriad

APRIL 25, 2023

One of the components of  inbound marketing. Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. Inbound links A link coming from another site to your own website.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

One of the components of  inbound marketing. Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. Inbound links A link coming from another site to your own website.

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Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Read this post to learn more about how you can use dynamic content to make your marketing more personalized. Ebooks are a common type of content that many marketers use -- often to help generate leads. SlideShares?

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Top of Funnel Content Marketing Planning Content 28

Optinmonster

AUGUST 27, 2023

Unlike other types of sales and marketing, content marketing makes people come to you rather than you reach out to them (though there is some overlap between the two). That’s why content marketing is part of inbound marketing. Content marketers create, curate, share, and distribute quality content.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Outgrow

DECEMBER 26, 2021

17 Must-Have Content Marketing Tools. Behemoth is the right word for content marketing initiatives if not done right. 53% of marketers say blogging is their #1 inbound marketing priority. But most marketers feel like they could be doing better. The tool helped them to rank based on the long-tail keywords.

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Paid Content Work Management Tools Marketing Management 98

Outgrow

DECEMBER 26, 2021

17 Must-Have Content Marketing Tools In 2022. Behemoth is the right word for content marketing initiatives if not done right. 53% of marketers say blogging is their #1 inbound marketing priority. But most marketers feel like they could be doing better. Which one should you choose? Lovely, no? Sharethrough.

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Paid Content Work Management Marketing Management Tools 93

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 2) Analytics.

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Paid Content Sales Management CMS Development Work Management 28

Hubspot

APRIL 19, 2017

When we say “virtual conference,” we don’t just mean webinars. From marketing to recruiting and sales to education, businesses in various industries have realized hosting online events are far cheaper than an in-person event -- making it cheaper to build awareness around a brand. YouTube to host videos. Dropbox to host files.

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Conference Lead Generation Work Management Marketing Management 69

Industrial Marketing Today

DECEMBER 15, 2011

Even though other marketing tactics like in-person events and webinars are still seen as the most effective tactics, this year blogs registered a 45% increase in “perceived effectiveness” as compared to the study done in 2010. ( Many of the manufacturers and industrial companies fall in the smaller size category. See chart below ).

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Paid Search Agency Trends Content Marketing Companies 60

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. SMB, Marketing Team of 3, Some Content Marketing Budget.

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Top of Funnel Marketing Budget Paid Content Work Management 28

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.)

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

Single Grain

SEPTEMBER 3, 2019

Content marketing. According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. TED has had significant growth as a result of content marketing.

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Paid Search Agency Paid Content Content Marketing Companies 106

Hubspot

AUGUST 7, 2018

From your perspective as a marketer or business owner, content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company. Content creation is the ultimate inbound marketing practice. Email Marketing. Why Is Content Important?

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Paid Content CMS Development Buyer Personas Work Management 101

Hubspot

JULY 18, 2017

The world of ebooks and webinars took shape in earnest. We over-solved for the long tail. The long-tail of search was what initially made content so exciting. In the past, we created hundreds of individual blog posts mapped to long-tail keyword variations that got repetitive. So where did we go wrong?

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Paid Content Long Tail Marketing Ad Exchange Paid Search Agency 78

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? Over 2 billion videos are viewed every day on YouTube. Or that 73% of U.S.

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Paid Content Social Media Statistics Paid Search Agency 100