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NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge). So, what exactly do you do?

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NOVEMBER 5, 2019

Stay Current with Evolving Social Media Marketing Trends. Many B2B marketers still consider social media marketing primarily a strategy for B2C companies, with the exception of LinkedIn and, to a lesser extent, Twitter. For most B2B companies, potential customers use the following: LinkedIn.

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SEPTEMBER 25, 2018

Data from the report was supplemented with examples from B2B technology companies as well as research from other sources, including LinkedIn’s marketing group. The (Almost) Universal B2B Marketing Channel. Possibly the most ubiquitous B2B content marketing practice is blogging.

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JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

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SEPTEMBER 5, 2019

All of the largest social networks—LinkedIn, Twitter, Facebook, YouTube, and Instagram—feature well-known figures in different niches. You won’t have a huge budget for advertising or hiring marketing staff during your early startup days. Connect with influencers.

Startups 195

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FEBRUARY 19, 2019

I created the original prototype 10 years ago and used it myself when I owned my own marketing agency, for my own business development efforts. Josh Fedie: LinkedIn has been my primary method of promoting SalesReach. You can connect with Josh Fedie on Twitter and LinkedIn. SalesReach is featured in: The Launch.

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JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? June 8, 2010.

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JULY 21, 2015

Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. • Open your wallet. Email accounts for 18% of digital marketing budgets on average,and 61% of marketers plan to increase spending on email this year. • Mobile is untapped opportunity. Direct Marketing News ). Biznology ).

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JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Marketing Charts ). Heidi Cohen ).

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JANUARY 25, 2010

According to Rick, inbound marketing is a magnet, attracting new business to your enterprise. Outbound marketing is a sledgehammer, barraging prospects with advertising hoping they will form a positive association with your brand in exchange for interrupting what you are reading, watching or listening to. Seed this on Newsvine.

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APRIL 4, 2016

Your keyword strategy doesn’t just apply to inbound marketing. I saw your awesome LinkedIn post about content marketing yesterday. Whatever your strategy, keywords are your best opportunities for personalized marketing because they represent the voice of your audience. The time is right! Follow Up with Leads.

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APRIL 18, 2012

The 3 Pronged Attack To Inbound Marketing by KISSmetrics. The top three channels for sharing content are Twitter (74%), LinkedIn (71%) and Facebook (70%). Marketers have the highest confidence that in-person events, webinars/webcasts and case studies are effective tactics.

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AUGUST 17, 2011

For example, included in the July 25 th edition on Social Media Informer are these posts (among others): • How Small Businesses Can Use LinkedIn to Grow. • Fifteen Incredible Mobile Statistics. • Web Presence Optimization, Reloaded. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging.

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MAY 3, 2011

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Karen heads Reciprocate LLC, a small business marketing consultancy in Minneapolis. And yes, she really knows LinkedIn.

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MARCH 25, 2014

discussions in relevant LinkedIn groups, trending topics on Twitter). All of these assets, as well as the original white paper, can and should be shared through social channels like Twitter, Google+, LinkedIn and Facebook. . • Suggestions from your company’s consultants, customer service representatives, and sales people.

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FEBRUARY 18, 2020

SP: Social media and other inbound marketing efforts were critical in introducing our brand and messaging to the market. You can connect with Steve Pulley on LinkedIn and Twitter. We also tapped into relationships we had built in the industry, through previous careers and personal relationships.

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FEBRUARY 16, 2012

In this age of inbound marketing, content is king. ” But without a blog—a core place to create, store and curate in-depth thought leadership content—what exactly will these companies be tweeting about or sharing on Facebook or with LinkedIn groups? But good writing isn’t easy.

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AUGUST 9, 2016

Use their inbound marketing platform to organize your most influential customers into communities, encourage engagement, and monitor results. Pricing: individual tool is free; marketing platform is $999 to $10,000 per month. Pricing: individual tool is free; marketing platform is $999 to $10,000 per month.

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FEBRUARY 14, 2011

Bob Apollo suggests a three-phase plan to re-architect the sales and marketing process to better reflect today’s business buying process. The Truth About Inbound Marketing vs Outbound Marketing by Kuno Creative. 5 Steps to B2B Marketing Success by Everything Technology Marketing. Share this on Bebo.

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SEPTEMBER 10, 2012

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). Ale is, in her words, a wine & art enthusiast at night, beach girl over the weekends, and music-lover every single second. Laura Fitton.

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AUGUST 11, 2015

And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. While that’s considerably less than Facebook or Pinterest, it’s more visits than are driven by StumbleUpon, Reddit, Google+, YouTube, and LinkedIn–combined.

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NOVEMBER 10, 2010

But caller ID, DVRs and ad blocking software have put consumers in control of the marketing messages they see; traditional interruption marketing is becoming progressively less effective. Key point #1: Social media is a critical component of inbound marketing. Share this on LinkedIn. But it’s only one part.

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MARCH 14, 2017

With the ability to resize images to all of my marketing modules while keeping the best aspect ratios, crop out any unwanted space and reduce the file size for better image uploading, it’s a go-to for inbound marketers.” Facebook cover photo, Twitter header, Twitter image display, LinkedIn profile photo, etc.).

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MARCH 26, 2012

Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. Observing that email marketing efforts often produce “a mountain of content, but little of it gets used for marketing,” Adam T. 5 reasons why social media is good for SEO by Success Works.

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MARCH 15, 2016

62% of B2B technology companies use a blog to market their products. 19% of startups use blogs for marketing. ( 80% of B2B marketers include blogs in their content marketing strategy. But just 60 percent of surveyed marketers consider them effective. Two out of three people read blogs at least several times a week.

Stats 100

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JULY 14, 2015

For reaching top executives though, LinkedIn is the place to be. Though only 32% of Fortune 500 CEOs have a presence on any major social network, the majority of those (25% of the total) are on LinkedIn. Know your market (B2C): Nearly three-quarters of adult Internet users in the U.S. of the total) on LinkedIn.

Stats 80

Stats PR Social Media Social Marketing 80

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FEBRUARY 7, 2011

How are marketers really using social media? Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning.

Social Media 100

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JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., number of mentions and retweets), LinkedIn and YouTube all into one spot. expanded LinkedIn metrics are anticipated to be added within the next 30-60 days). Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g.,

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JANUARY 3, 2011

In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests. cornerstones of inbound marketing.&# Share this on LinkedIn. Share this on Bebo.

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SEPTEMBER 10, 2012

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). Ale is, in her words, a wine & art enthusiast at night, beach girl over the weekends, and music-lover every single second. Laura Fitton.

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MARCH 27, 2017

Supports Facebook, Twitter, Google+, LinkedIn, and social media advertising. Sample review: “Awesome posting and social management platforms that allow you to scale all your social promotion by scheduling, analyzing, listening, and collaborating across Twitter, Facebook, Instagram, and LinkedIn, among others, include SocialFlow.”

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Marketing Automation Services Enterprise Management Work Management Marketing Management 0

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APRIL 23, 2013

” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. ” Among other findings: • Business buyers are most active in sharing content on forums, LinkedIn and blogs; • Younger members of the buying team are most likely to read white papers and blogs, and attend webinars; and.

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AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). ” ( Marketing Charts ).

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AUGUST 5, 2013

Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. The second-most popular tier includes YouTube, blogging and LinkedIn. Marketers aren’t like ordinary people. (A Marketing Charts ). 64% use LinkedIn on a regular basis, while 55% say the same for Facebook.

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SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. More than 1.5 goes to Facebook.

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JUNE 6, 2011

Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! Billy Mitchell is a partner and senior creative director at MLT Creative , an Atlanta-based B2B marketing agency. That’s inbound marketing in action.&#

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Twitter Enterprise Management Paid Search Agency Work Management 100

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NOVEMBER 28, 2011

According to the TCB article,”If you live or work in Minneapolis, chances are good that you have a Facebook page, a Twitter account, and/or a LinkedIn page. Among the multitude of stats you can find here about blogging, LinkedIn, Facebook, Twitter, video, social gaming and more: • 49% of B2B journalists have blogs.

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Paid Content Social Media Statistics Paid Search Agency 100