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How to Build a Sales and Marketing Database from Scratch

DiscoverOrg

I’m Brad Johnston, CEO of OutboundView – and I’m here to show you how to build a B2B sales and marketing database – from scratch! Option 4: Inbound marketing. Before you buy lists be sure to confirm the legitimacy of the company by checking LinkedIn and review sites like G2 Crowd.

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Why Recruiting is Like Marketing

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We used a variety of tactics – referral bonuses, LinkedIn InMail, and technology networking events, but you know what worked best? In fact, it has been documented by SocialTalent in their 2016 Global Recruiting Survey that candidates are 25% MORE likely to respond to a phone call than a LinkedIn InMail. Cold calls.