Hubspot

NOVEMBER 17, 2011

Most marketers these days recognize that inbound marketing is a critical component of lead generation. A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Digital Marketing – 349,268 members. Inbound Marketers – For Marketing Professionals – 92,092 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Think sales, leads, pipeline.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Hubspot

DECEMBER 6, 2010

Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. That said, they are also one of the most useful tools for online marketing. Each "campaign" represents a separate tracking URL that we've created for different PPC campaigns.

Campaigns 28

Campaigns Marketing Analytics Tools Allocation Landing Pages 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

DECEMBER 8, 2008

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. They aren't so much "lead generation" as they are "lead extraction" services.

OpenTracker 20

OpenTracker LeadGenesys ReadyContacts LEADSExplorer 20

Hubspot

SEPTEMBER 1, 2016

Enter digital marketing -- in other words, any form of marketing that exists online. At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. Learn what goes into a modern content marketing strategy here. ).

Paid Content 78

Paid Content Paid Search Agency Planning Mobile Advertising 78