B2B Marketing Traction

MARCH 9, 2012

You can use traditional marketing to generate leads, but it is probably more cost-effectively used to build brand awareness or build loyalty after the initial lead generation. With inbound marketing, prospects self-select themselves. ” Traditional marketing alone no longer works.

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Loyalty High Quality Lead 100

B2B Marketing Traction

MAY 22, 2012

The answer – engage them, the middle step in the inbound marketing process of attract – engage – convert. More credible touch points lead to response compression ( read my previous post on this ), which makes you top of mind with prospective buyers.

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

B2B Marketing Traction

NOVEMBER 7, 2014

Now marketing and sales have to understand the business drivers behind decisions to buy their solution, monitor activity, determine where in the buying cycle a prospect is and deliver the right messages and content to build trust and credibility. In B2B marketing there no longer can be a hand-off of leads from marketing to sales.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

MARCH 7, 2014

Inbound marketing specialists optimize content to attract the right leads and convert leads to customers. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. You may need someone to create videos for your business.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

MARCH 14, 2014

There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009.

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 4, 2011

Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. In the Inbound Marketing University course on Landing Pages, Jeanne Hopkins, Director of Marketing at Hubspot , offered up this conversion equation.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

SEPTEMBER 24, 2012

Marketing money is being spent but greater awareness in the marketplace, leads and revenue are not the results. The organization may need some new strategies and new tactics to get them out of their marketing rut. These are just a few of the situations that can warrant hiring an outsource Chief Marketing Officer.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

MARCH 26, 2010

Careful analysis of leading industry information, retweeting quality tweets by colleagues, communicating transparently with followers, offering original research and studies that are relevant to prospects. Inbound marketer Beth Dunn calls this the Self-Serving Ratio. On Twitter, what increases credibility?

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

MARCH 28, 2014

I found out that leading non-profits had abandoned their expensive, glossy, print financial reports and had begun posting beautiful multi-media reports online. Marketing has been changed dramatically in the last ten years (really longer than that, due to the disruptive innovation of the Internet). And, every client is different.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

MARCH 21, 2012

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development. You may have qualified the leads before the great hand-off to sales, who worked with the lead through the sales cycle.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

FEBRUARY 28, 2012

Generate leads? Generate Leads on Facebook: 1-2 hours per week. To generate leads, you’ll need to spend more time. If you’ve created an awareness and generated a lead, it might be a good time to ask for the order. B2B marketers, what results are you getting from your Facebook company page?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

JANUARY 21, 2010

The new marketers are not called “madmen” but “lead nurturers.” We lead prospects down the buying path through attraction, watching for buy signals. How will your company adapt to this change from push advertising to lead nurturing? Do you agree with my statement, “Madmen are out?”

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

AUGUST 1, 2013

Now that you’ve attracted qualified leads to your website or social media profiles, how do you keep them engaged? The newest marketing approach is lead nurturing , where you bring along or grow leads into customers using great content and marketing technology. Contact New Incite today.

Sales Qualified Leads 100

Sales Qualified Leads B2B Marketing Lead Nurturing Leads 100