Optinmonster

JANUARY 14, 2024

It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings. The platform includes tools for identifying valuable keywords, optimizing on-page SEO, and uncovering technical issues that may affect website performance.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Optinmonster

JANUARY 14, 2024

It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings. The platform includes tools for identifying valuable keywords, optimizing on-page SEO, and uncovering technical issues that may affect website performance.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

MARCH 23, 2015

Some good ones: " How to Design the AirBnb for x the Uber for y or the Twitter for z ". Before becoming an investor and serving on the boards of Medium and Super, Josh was the product lead for growth and relevance at Twitter. He was responsible for growing Twitter''s active user base by nearly 10X. Follow @joshelman.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Directive Agency

APRIL 15, 2022

Potential customers become aware of Visme through blog content, landing pages, YouTube videos, social media ads or referrals. Free registrants purchase a paid plan to access premium features or templates, and Enterprise accounts are set up and onboarded by the Sales team. Why should they invest in keyword research?

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Hubspot

NOVEMBER 11, 2019

The course defines PPC, keywords, ad groups, text ads, conversion rate optimization, and provides a walkthrough of Google AdWords. This course also has a marketing section, which will show you how to integrate social media and digital ads. It also covers Instagram, Pinterest, Twitter, YouTube, and LinkedIn.

Social Media 100

Social Media Paid Content Course Social Marketing 100

Whale Pages

FEBRUARY 20, 2020

We’re huge believers in the power of inbound marketing and SEO. That said, content marketing is such a huge driver of growth, that it’s the growth strategy most SaaS founders we’ve talked to would double down on if they had to just focus on one growth tactic. Keyword research and ideation.

Case Studies 59

Case Studies Case Study Studies Marketing & Strategy 59

Scoop.it

MARCH 17, 2022

Having a library helps avoid reinventing the wheel every time you need to launch a marketing campaign. It can also include images, icons, and contract templates. Evernote publishes most of its content on Facebook, Twitter, and YouTube. They actually coined the term “inbound marketing.” Measuring results.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Valasys

NOVEMBER 5, 2018

A good lead generating website offers some sort of free downloads which can be eBooks, templates, or any other helpful resources that people need to fill out a simple form to download. Email Marketing. Content marketing and SEO need to go hand-in-hand and it is due to this businesses are making blogs a priority. Free Downloads.

Lead Generation 53

Lead Generation Paid Content Lead Ranking Lead Scoring 53

ClearVoice

DECEMBER 14, 2021

Content marketing, inbound marketing and digital marketing: These three phrases are often used interchangeably, but they don’t refer to the same thing. This can create confusion when implementing your brand’s marketing plan. Examples of content marketing include: Blog posts. Videos shared on YouTube.

Paid Content 131

Paid Content Inbound Marketing Paid Search Agency Planning 131

Hubspot

JULY 29, 2018

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

AUGUST 17, 2017

Make a list of digital marketing services across all client accounts. For example, if you offer inbound marketing services, you'll probably need to track data from HubSpot Marketing, HubSpot CRM, Google Analytics, Facebook Ads, and Adwords. Do they offer standard reporting templates for the tools you use?

Work Management 68

Work Management Marketing Management Process Automation 68

ClearVoice

JUNE 20, 2022

What do content marketing and inbound marketing have in common? From articles and podcasts, to infographics and white papers, there are dozens of content types marketers use to reach their target audiences, keep their editorial presence fresh, and align with the needs of their consumer base.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

Hubspot

SEPTEMBER 1, 2016

Enter digital marketing -- in other words, any form of marketing that exists online. At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Hubspot

SEPTEMBER 29, 2014

It starts with audience research, and is built on determining the best form of content, creating a pattern of frequency, tailoring the style to your audience, and focusing on keywords your audience searches for online. Creating a buyer persona requires market research and insights you gather from your customer base.

Traffic 28

Traffic Webinar Metrics Organization Buyer Personas 28

Single Grain

NOVEMBER 16, 2023

SEO Analysis : Assess the SEO effectiveness of content by examining keyword rankings, backlinks, and organic search traffic. Optimize content for relevant industry-specific keywords and ensure alignment with customer search intent. Evaluate the usability and relevance of any educational content, such as tutorials or how-to guides.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

FEBRUARY 9, 2015

The exact keyword phrase(s) you plan on using and any interesting points you can expand on later. Related keywords. Step 2: Pick your keywords. Determining your keywords is vital to the success of your blog post research. HubSpot Keyword Tool. You will see in the screenshot below I have searched ‘Inbound Marketing.’

Process 28

Process Research Long Tail Marketing Validation 28

Inbox Insight

NOVEMBER 23, 2022

Some companies focus solely on acquiring new leads through outbound activities such as cold emails or prospecting, while others use inbound tactics such as inbound marketing, content creation and social media outreach. Inbound Marketing. Inbound marketing tactics include: Content marketing.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Check out this free, pre-designed editorial calendar template.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

accelerate agency

APRIL 26, 2021

Digital marketing tools are usually software solutions or apps designed to automate, streamline, or monitor the different aspects of marketing by harnessing online technology. These tools cover everything from analytics and keyword tracking to email marketing and website design. Keywords Everywhere. Image Source.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

Hubspot

MAY 20, 2014

M&S began life as a market stall, and YouTube was started by two friends in a room above a pizza takeaway. If you don''t know who your buyer persona is yet, or how to create one, you can download our template here. For tips on how to create an infographic in an hour or less, grab our free templates here.

Ad Building 28

Ad Building Brand Identity Branding Tips 28

Hubspot

JULY 11, 2014

So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. Inbound vs. Outbound Marketing.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

Optinmonster

AUGUST 27, 2023

Unlike other types of sales and marketing, content marketing makes people come to you rather than you reach out to them (though there is some overlap between the two). That’s why content marketing is part of inbound marketing. Content marketers create, curate, share, and distribute quality content.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Hubspot

OCTOBER 10, 2019

If you're starting a new paragraph, instead of saying 'That helps improve your SEO,' explain what 'That' is -- 'Using long-tail keywords in your headers helps improve your SEO.'". In the post, titled "The Straightforward Guide to Twitter Analytics," Kim gives his expert insight on how to leverage and understand data from Twitter.

Blogger 14

Blogger Hubspot Lead Ranking Lead Scoring 14

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Referral Rock

OCTOBER 30, 2019

Digital Marketing Software Example: Campaign Monitor. Campaign Monitor has dozens of beautiful templates to choose from. At first, their interface might seem a bit intimidating, but I promise with a few plugins and a couple of youtube videos, you can create a beautiful site like the pros. Content Marketing Software.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Golden Spiral

NOVEMBER 20, 2020

But if you actually back in April and March, when we were trying to come up with a word for the blog, there was no keyword research around it, but we've actually had a very difficult year trying to come up with what to write with, but what I've actually leaned on quite a bit is just going to Google itself and saying like how to do blank.

Lead Ranking 62

Lead Ranking Lead Scoring Video Marketing Planning 62

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.).

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Hubspot

APRIL 25, 2013

We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. Heck, we’ve even created a free crash course (with templates) for non-designers to create visual content to react to this trend. 2) Name the file using keywords that describe the image.

Search Marketing 28

Search Marketing Optimization SERP Top of Funnel 28

Hubspot

AUGUST 7, 2018

From your perspective as a marketer or business owner, content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company. Content creation is the ultimate inbound marketing practice. Email Marketing. Why Is Content Important?

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101