KoMarketing Associates

JUNE 8, 2012

The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.

Mobile Marketing 120

Mobile Marketing Inbound Marketing Social Media Social Marketing 120

SalesIntel

NOVEMBER 16, 2021

Hubspot is an inbound marketing and sales platform that assists businesses in changing the way they communicate with accounts to maximize interested and engaged prospects. LinkedIn Sales Navigator. That is the current total number of LinkedIn users. Find leads already in the market for your solution. InsideView.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Lead Ranking Tools 98

Engagio

MAY 3, 2021

Andreessen talked about the companies that are winning — Apple, Netflix, LinkedIn, Amazon, Google, etc. — Because markets don’t stand still. With these new capabilities, Demandbase moves from being ‘just’ a leader in account-based programs to being the definitive leader in B2B go-to-market. Bringing together the best B2B data.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

Engagio

APRIL 23, 2018

That’s because the premise of ABM and ABSD is entirely different from inbound marketing. With inbound marketing, companies cast a wide net to capture leads. Simply put, you cannot implement account-based anything without first zeroing in on your target accounts. Then they sift through them to find those worth pursuing.

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59

Nudge.ai

DECEMBER 8, 2017

LinkedIn Sales Navigator: Get closer to the right people to find leads and close deals. InsideView: Shows B2B companies who to engage, why and when to reach out, and how to connect. Drift: conversation-driven marketing and sales platform. Cloudy.Email: Email Marketing 10x Cheaper than the competition.

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Ranking Lead Scoring 51

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Marketing Automation vs. Inbound Marketing , October 21, 2010 If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Curation is the most important part of online marketing that no one is talking about.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Inbound Marketing Bounce Pass: 5 Tips to Creating Inbound Links - B2B Ideas @ Work , September 16, 2010 With inbound marketing, instead of having a single basketball player toss in the ball, it’s like the whole arena is making inbound passes to your website. InsideView (8). Why is that?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40