Sales Engine

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B2B Sales Cannot Live on Inbound Alone

Sales Engine

Inbound marketing , a term popularized by Hubspot, is all about producing content that extends the boundaries of company-owned web properties in order to catch the attention of prospects and entice them to engage with your web properties, including social channels and blogs. Relying solely on inbound marketing is a bad idea.

B2B Sales 149
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4 Questions to Ask Yourself Before Outsourcing Content

Sales Engine

Do you have measurement platforms in place (such as marketing automation linked with a CRM) to effectively close the loop? With the prevalence of marketing automation systems like Marketo, Hubspot, Infusionsoft, and more, many companies have bought the cart before the horse.

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What’s the role of a content strategist?

Sales Engine

So after awhile, whether you’re an email marketer, blogger, or inbound marketing specialist, generating an ongoing narrative is a much more difficult proposition because you quickly run out of thought-leadership topics that can be re-spun into different angles.

article thumbnail

What’s the role of a content strategist?

Sales Engine

So after awhile, whether you’re an email marketer, blogger, or inbound marketing specialist, generating an ongoing narrative is a much more difficult proposition because you quickly run outof thought-leadership topics that can be re-spun into different angles.