KoMarketing Associates

SEPTEMBER 14, 2015

What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

KoMarketing Associates

JANUARY 19, 2022

Their solution provides marketers with in-depth reporting, sales abilities (such as, meeting scheduling), easy integrations, and more. HubSpot also offers a wide range of learning opportunities for those wanting to get started with HubSpot or inbound marketing in general. Eliana Vuijsje, Marketing Director at Adaptive Shield.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

NOVEMBER 6, 2014

Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ). How do I measure ROI?”

Stats 120

Stats B2B Marketing B2B Lead Gen 120

KoMarketing Associates

JUNE 13, 2013

Inbound Marketers – For Marketing Professionals – 92,092 members. B2B marketers can engage in compelling discussions in this group by asking questions about some of the “hot button” issues in inbound marketing and receiving feedback from others. Arguably one of the most critical aspects of B2B marketing.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

JANUARY 2, 2018

eMarketing Institute’s Free Online Marketing Course & Certification. HubSpot Academy Inbound Marketing Certification Course. AMA PCM®, Digital Marketing Certification & Free Practice Exam. AMA Professional Certified Marketer in Digital Marketing via LinkedIn Learning. Bing Ads Accreditation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

NOVEMBER 15, 2016

Inbound Marketers Are Creating More Content. Numbers behind this trend : Inbound marketers are spending an increasing amount of time creating content. In fact, according to Writtent , 93 percent of inbound marketers are now creating content on a weekly basis. Social Media Is Critical for Content Promotion.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

KoMarketing Associates

NOVEMBER 14, 2012

Penguin threw many on their backside, inbound marketing took center stage for more businesses, content marketing has taken a front row seat, and is there anything we can safely do about link building? The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. Webinar Summary.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

KoMarketing Associates

FEBRUARY 2, 2016

They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. Sure, we [KoMarketing] have a bias in believing SEO, content marketing, or “inbound marketing” (as they called it), are critical aspects in B2B marketing programs and sales enablement.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

SEPTEMBER 22, 2014

To give you some background on David’s speech, he spoke about the way that inbound marketing is now meeting inbound sales. He was then directed to a “Polar Advisor”, and the experience was turned to inbound sales. Must agree with @dmscott –> "FEAR is the biggest barrier to making #inbound marketing work."

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

KoMarketing Associates

JUNE 13, 2017

Take a look at a few of our posts below: 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile. Understanding Content Marketing Strategy: 6 Fantastic Infographics. 8 More Compelling Infographics About Content Marketing. Here are a few to consider: Piktochart. Final Thoughts.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

KoMarketing Associates

JANUARY 23, 2014

This infographic from LinkedIn also covers MarketingProfs and the Content Marketing Institute recently released their annual report uncovering insights into how B2B marketers are using content marketing techniques and the biggest challenges they face. 10 of the Best B2B Internet Marketing Infographics of 2012.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

DECEMBER 9, 2014

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

KoMarketing Associates

DECEMBER 14, 2015

.” — Michael Brenner , CEO of Marketing Insider Group. We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. REDEFINING THE ROI OF PR. “We

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

NOVEMBER 13, 2013

Phone calls and data from phone calls will largely solve the biggest problems B2B marketers face. I’m a B2B marketer. McKay Allen is the Inbound Marketing Manager at LogMyCalls. Hi writing has appeared in Search Engine Journal, Mobile Marketer, Direct Marketing News, Social Media Examiner and Target Marketer.

B2B 120

B2B Landing Pages Leads Lead 120

KoMarketing Associates

APRIL 14, 2016

Inbound.org is an online community for inbound marketers, includng growth hackers, developers, content marketers, and social media specialists. Freelancers interested in the projects submit pitches for the businesses to review. Both parties are vetted by CloudPeeps staff. Their people share ideas and problem-solve.

Startups 120

Startups Work Management Marketing Management Content Marketing 120

KoMarketing Associates

MARCH 7, 2013

Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. .” Follow Debra at https://twitter.com/Marketri. Connie Bensen (@cbensen) : “Global Community Strategy @Dell” Follow Connie at https://twitter.com/cbensen. Michael Brenner (@BrennerMichael) : “Sr.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

JANUARY 12, 2023

When KoMarketing made a commitment to building our own inbound marketing channel that demonstrated our expertise in the B2B digital marketing space, I’d write a blog post a week.

Demand Generation Agencies 259

Demand Generation Agencies Paid Search Agency B2B Marketing Ad Building 259

KoMarketing Associates

NOVEMBER 21, 2017

And, 62 percent of marketers agree that improving data quality is the most important objective of a successful marketing data strategy. Inbound Marketing. If leads and customer engagement are a top priority, inbound marketing is certainly a noteworthy strategy. Social Media Marketing.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

OCTOBER 2, 2018

Email marketing has always been an important channel for B2B marketers and often gets overlooked in the face of new technology, innovation, and other inbound marketing tactics. That said, comprehensive reports that delve into tactical execution of email marketing are not as common to find, particularly in the B2B space.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

KoMarketing Associates

NOVEMBER 4, 2015

WHAT IS THE BIGGEST TAKEAWAY FOR B2B MARKETERS? DR: “I was excited to see that inbound marketing channels are having a significant impact on revenue. If I had to guess, I would say that maybe they’re too small of a company to see the impact of automation, or they haven’t decided it’s the right investment for them yet.

B2B Marketing 120

B2B Marketing Marketing Attribution Paid Search Agency B2B 120

KoMarketing Associates

DECEMBER 22, 2015

Jeff Deutsch, Ptengine’s VP of Marketing, essay detailing his rise and fall gaming Google’s algorithm and how he turned to inbound marketing for driving new successes in the wake of continued algorithmic changes meant to stop spam and “black hat” SEO link building. Confessions of a Google Spammer.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

KoMarketing Associates

JANUARY 24, 2017

According to Writtent , 93 percent of inbound marketers are now creating content on a weekly basis. More than half of the surveyed marketers say they spend more than six hours a week doing so. These more elaborate pieces can be used to capture valuable customer data and get to know your audience more. Use Video #EyeRoll.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

MARCH 23, 2022

Call-to-action’s are an essential component of any inbound marketing strategy, and they’re especially important for B2B organizations on Twitter. Twitter recommends keeping your file size under 30 MB for best performance. . Add CTA’s To Tell Users What to Do Next . That’s because social media is a crowded space.

Twitter 229

Twitter Paid Search Agency Advertisements Advertising 229

KoMarketing Associates

NOVEMBER 10, 2013

Take a look at Derek’s latest KoMarketing post, “ 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile ” to get started. According to Social Marketing Forum and Hubspot’s State of Inbound Marketing Report, 41% of all B2B companies that use Facebook for marketing acquire new clients through the network.

Stats 120

Stats Facebook B2B Marketing B2B 120

KoMarketing Associates

DECEMBER 14, 2012

As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Understanding the Content Marketing Explosion. How Inbound Marketing Works, From Start to Finish. B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign. Hope you enjoy! Is SEO Dead?

Internet Marketing 120

Internet Marketing B2B Marketing B2B Search Engine Marketing 120