Remove impression

Paul Gillin

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook.

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Weinberger Wisdom

Paul Gillin

The most popular stuff on YouTube is about humans screwing up. They buy a nice place to hang towels to impress their relatives. We are getting comfortable with fallibility. This doesn’t embarrass us as much as it used to. This acceptance of our own weaknesses will change the way organizations operate.

Web 2.0 50
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Five Lessons From the Web 2.0 Summit

Paul Gillin

But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. Service had little to do with it. Service had little to do with it.

Web 2.0 50
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Oracle’s Updated Social Media Policy

Paul Gillin

Because of potential revenue recognition issues, it is especially important that we do not give the impression to customers or potential customers that a given product upgrade will include specific features that will be incorporated into the product within a specific time frame. Don’t Discuss Future Offerings. Use Video Responsibly.

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Oracle’s Social Media Policy

Paul Gillin

Because of potential revenue recognition issues, it is especially important that we do not give the impression to customers or potential customers that a given product upgrade will include specific features that will be incorporated into the product within a specific time frame. Don’t Discuss Future Offerings. Use Video Responsibly.

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Transforming P&G

Paul Gillin

That’s an impressive statement coming from one of the world’s largest TV and print advertisers. P&G marketers create brilliant campaigns, but their success milestones have been defined by traditional metrics like impressions, coupons and trials. Brand building in the digital world is the future.”