Marketing Insider Group

NOVEMBER 1, 2021

We’ve put together a list of 7 actionable ways you can create case studies that impress your potential clients and directly contribute to increasing conversions and sales. How to create a case study that impresses clients. For example, if your client is Walmart (impressive!) Quick Takeaways. Make your case studies relatable.

Case Studies 343

Case Studies Case Study Impressions Studies 343

Marketing Insider Group

AUGUST 9, 2021

Anyone can write content, right? B2B copywriters need to know their clients, but they also need to know the audience they’re writing for. Not all writing is created equal. Like we said, B2B copywriters are quick learners, and they definitely don’t need to be experts in every industry they write for. Knows the Industry.

Copywriting 351

Copywriting Work Management Marketing Management Service 351

Oktopost

MARCH 31, 2024

With an impressive cohort of 2,700 advocates, Sarah dives into how she runs their successful advocacy program and how she plans to keep their momentum going throughout 2024. From finding the right balance of content to the types she creates, Sarah dives all in with the best practices you should implement for any advocacy program.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Marketing Insider Group

DECEMBER 19, 2022

A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content. By using creative writing tactics, like emotional headlines, you can ignite interest in your audience and grasp the attention of readers. Writing Emotional Headlines. Video Source: WebFX. Provide A Benefit.

Copywriting 270

Copywriting Click Rate Urgency Marketing Lead Scoring 270

Zoominfo

FEBRUARY 6, 2023

From writing emails, to creating phone scripts and handling objections, it’s clear that AI tools based on large language models can be used in every stage of the sales process. How to Write Sales Prospecting Emails Using ChatGPT One advantage of ChatGPT is that it can iterate on what it’s already produced. Here are some examples.

Marketing AI 130

Marketing AI Cold Calling Zoominfo Marketing Analytics Tools 130

CopyBlogger

JUNE 2, 2022

Writing a great headline is your first, and perhaps only, chance to make an impression on a prospective reader. Here are tips on how to write headlines that get attention. The post How to Write Headlines That Work appeared first on Copyblogger.

Impressions 142

Impressions Tips Copywriting Features 142

Webbiquity

MARCH 10, 2022

Branding is about establishing a unique impression of your company. Sending conflicting messages can lead to negative brand impressions and hamper your business growth. Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing. Establish a Unique Value Proposition.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Webbiquity

NOVEMBER 9, 2021

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. How to Write a UVP.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Trade Press Services Newsletter

NOVEMBER 2, 2023

Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Contact industry journalists who write for relevant publications and offer an exclusive interview or a story angle. Write a Blog Post. Everyone loves a good story.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Marketing Insider Group

FEBRUARY 14, 2023

8 Methods to Writing Creative Email Subject Lines 1. Writing a good email subject line that makes your consumer wonder is a great way to get that click. ByRegina) Plus a few more ideas: X ways to double your email list by tomorrow Impress your C-Suite with this proposal Instant money-saving hack inside Budget advice from our CEO 7.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Content Marketing Institute

JULY 15, 2021

Your email’s first impression may be it’s last impression if you don’t have a great subject line. Continue reading → The post 10 Best Practices to Write the Perfect Email Subject Line appeared first on Content Marketing Institute. Here’s how to motivate recipients to open your emails.

Practices 145

Practices Best Practices Impressions Email Marketing 145

Sprout Social

MARCH 28, 2024

They enable you to gather key metrics like volume, engagement, likes and impression breakdowns for specific competitor hashtags, or a broader overview of your competitors’ top hashtags. Sprout’s Listening solutions make this process easy. How to generate LinkedIn hashtag analytics Not all social media analytics are created equal.

Linkedin 102

Linkedin Analytics Work Management Marketing Management 102

illumin

MARCH 21, 2024

A recent GumGum study found contextual targeting was more efficient than behavioral targeting when measuring cost-per-click (CPC) and cost-per-viewable impression (vCPM) metrics. In addition to keywords, these systems use the surrounding context to choose an audience for the content.

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

Marketing Insider Group

MARCH 11, 2024

It’s time to embrace the chaos and create video content that leaves a lasting impression. Engaging Thumbnails Think of your thumbnail as a visual handshake or a first impression. It’s a chance to captivate, connect, and convert, turning each second of screen time into a memorable experience.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Contently

JANUARY 26, 2023

The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.” Thought leadership is typically a TOF initiative, so think impressions, engagement, brand awareness, brand affinity, and uplift.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

JANUARY 30, 2024

Some of these were more due to extreme measures we took by removing user tracking and the cookie banner as a whole, but most were due to the removal of cookies,” he writes. Display and other channels were severely hampered after cookie removal,” writes Henderson. Our GCLID from Google Ads passing onto our site.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

SocialPilot

MARCH 8, 2024

How to Write a Client-winning Social Media Proposal? You can write “ Social media proposal for ( Client name ) ” and add the client logo to give a personalized feeling. Once passed the discovery session, you will know what your clients are looking for. What’s next? It will help you create a better connection with the prospect.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Heinz Marketing

NOVEMBER 24, 2021

Your writing should convince the reader to take action, by either engaging with your social media post, increasing click-through rates on ads, or encouraging them to buy your product/service. Whether you’re a master copywriter or you’re just getting started, here are 5 tips to keep in mind to write more effective copy. Social media?

Ideal Customer Profiles 117

Ideal Customer Profiles Copywriting Paid Search Agency Top of Funnel 117

ClearVoice

AUGUST 1, 2023

And a well-crafted freelance writing portfolio is the defining factor that sets you apart. Understanding the Freelance Writing Portfolio Simply put, your freelance writing portfolio is a curated collection of your writing pieces. More importantly, it’s your calling card and first impression.

Work Management 52

Work Management Sample Ad Building Tips 52

Optinmonster

OCTOBER 31, 2023

They are the first impression, the hook that captures attention, and the deciding factor for many readers on whether to click or scroll past. Here’s why headlines are so crucial: First Impressions Count: For many, the headline is the first (and sometimes only) part of your content they’ll see. What makes them tick?

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Top Rank Marketing

OCTOBER 17, 2023

Within global marketing, Jasper is being used to write video scripts, social media copy, paid search copy, blog outlines, and more. This AI-driven writing and strategy assistant isn’t about replacing marketers. An impressive acceleration in time-to-market rates, turning day-long tasks into matters of hours or minutes.

Marketing AI 98

Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 98

Contently

MARCH 30, 2023

The problem isn’t (usually) the writing. After all, a potential customer may develop a negative impression of your brand after reading uninteresting content. Thus, when we set out to write SEO-oriented content, there’s no foundation on which to build it. Now, please, don’t get offended. Yes, we may get lucky.

SEO 144

SEO SERP Content Keywords 144

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Good writing should speed readers along , not confuse them with industry jargon. You’re writing a case study, not an essay, so make your points and wrap it up. Additionally, wait for genuinely impressive results. Simplify, then simplify more.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Litmus

APRIL 24, 2023

But the actual writing for email part can leave even the most seasoned writers scratching their head. Lesson 1: Finding Your Why Lesson 2: Writing Email Copy Lesson 3: The Email “Envelope” GET YOUR GUIDE Read on for a quick preview (or dive into Foundations of Email Copywriting today!). Words bring your email campaigns to life!

Copywriting 90

Copywriting Email Marketing Marketing & Strategy Impressions 90

Contently

FEBRUARY 2, 2021

Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. When I’m writing ad copy, I become the product,” said Maureen Tsuchida , a freelance copywriter and social media consultant. “I Just about all companies are looking for marketers who excel at writing and storytelling.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Anyword

JULY 18, 2023

Marketers can now bring their brand, audience, and performance data with them wherever they write, allowing them to generate high-performing, personalized content that’s always on brand. Bringing your brand with you wherever you write Your brand is your calling card.

Paid Search Agency 94

Paid Search Agency High Quality Lead Marketing Rules 94

SmartBug Media

MARCH 1, 2023

The tool can generate poetry, create song lyrics, build computer code, write sermons , give practical (if not always wise) advice, explain complex topics, and do students’ homework. Other professional writers have been less than impressed, noting that ChatGPT’s copy sounds impersonal, simplistic, unimpactful, and boring.

Marketing AI 98

Marketing AI Trust Marketing Lead Ranking Lead Scoring 98

Content Marketing Institute

AUGUST 31, 2023

Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. They can also help you stay on-brand, providing editing tips for tone and style.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Televerde

APRIL 25, 2022

Do you know how to write cold sales emails that consumers will open and read? How to Write Cold Sales Emails in 5 Steps. Here are five steps to help you write cold emails that get responses using the most effective email marketing strategies of 2022. If your readers are opening your emails, do you actually get a response?

Touchpoints 109

Touchpoints Open Rate Sales Qualified Leads Email Marketing 109

FMG Suite

MARCH 7, 2024

March 7, 2024 – Idea Decanter , a video marketing agency that helps financial advisors write, record, produce, and market unique, custom-created videos, today announced a partnership with FMG to bring custom videos to the website platform. SAN DIEGO, Calif., Your website is your new reception area. Your website is your new reception area.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Impressions 52

Martech

FEBRUARY 8, 2023

But while AI-generated selfies are certainly intriguing and fun, they quickly became quaint compared to the new AI-driven, internet-searching, info-generating answer engine that is ChatGPT , the most impressive and heralded of this first generation of AI-generated, conversation-driven, language-based technology. In insights. In your inbox.

Marketing AI 101

Marketing AI Advertising Agencies Ethics Copywriting 101

Contently

MARCH 28, 2023

Turns out, there was plenty we could teach an AI about “good” writing (active sentences, varied verbs), but we couldn’t make it smart — which is another way of saying we couldn’t teach it to recognize the ineffable nature of a fresh idea or a dynamic way of talking about it. highlights the negative flip side of content AI.

Lead Ranking 84

Lead Ranking Content Training User-Generated Content 84

Martech

MARCH 13, 2023

In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. And so, AI cannot write like us,” wrote Eddie Shleyner , founder of VeryGoodCopy. It takes considerable time and effort to write high-quality blog posts. You’re writing a piece about [your topic]. .”

Marketing AI 75

Marketing AI AIDA Marketing Analytics Tools Template 75

Optinmonster

FEBRUARY 22, 2023

Do you want to learn how to write a welcome email series for new subscribers? Writing a perfect welcome email series for new subscribers is important for creating a positive first impression and setting the tone for a long-lasting relationship with your audience. Want to start grow your email list fast?

Examples 120

Examples CAN-SPAM Newsletter Email Marketing 120

Martech

FEBRUARY 2, 2024

I requested help in writing a 15-second script incorporating our marketing theme and it actually did a pretty good job of creating something usable. Editors note: It’s always important to review any LLM’s output, regardless of how sophisticated your prompt might be or how impressive the output seems.) Very interesting concept.”

Marketing AI 99

Marketing AI Marketing Management Marketing Automation Services Planning 99

Convince & Convert

DECEMBER 15, 2023

He’s building an AI tool for writing and collecting his first set of users with a discount. As algorithms have become smarter, it reduces the impressions of those posts that have too many spammy or unrelated tags. By the time you launch your first offer, you’ll have enough positive comments and word of mouth to drive initial sales.

Social Media 154

Social Media SEO Cost Per Click Media 154

Heinz Marketing

OCTOBER 15, 2020

This time my good friend Jill Hoshimoto nominated Janet McNaughton , President at Lasting Impressions Gifts. I have a daily action plan I write each morning. This request spurred me to write that blog. You can find and follow Lasting Impressions Gifts on LinkedIn, Facebook and Instagram. I go straight down the list.

Impressions 101

Impressions Work Management Marketing Management Case Study 101