impression work 
Paul Gillin
AUGUST 4, 2011
In my work with B2B organizations, the question of how to use Facebook is invariably front and center. Contests and giveaways work well on Facebook. Here’s how it works. As a result, most of the wall comments come from people who want to work for UPS. The style that works best is relaxed, informal and a little edgy.
Paul Gillin
FEBRUARY 7, 2011
It’s real customers telling each other that the program works,” Kelly said. One of the more impressive aspects of the whole effort is the company’s focus on ROI metrics. CareOne discovered that customers who engaged online were far more likely to seek professional help than cold-called candidates. “It’s
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Paul Gillin
AUGUST 29, 2012
The innovation was so impressive that former president Bill Clinton praised the diaper for reducing landfill waste. However, Rosana Shah of Baton Rouge, LA was not impressed. A spokesman for the CPSC said the agency works with hundreds of companies on various standards committees and the charges of collusion are baseless.
Paul Gillin
JULY 9, 2012
I was always impressed by the competitiveness of the Microsoft culture and wondered whether Microsoft it would resist the disease that killed companies like Digital Equipment, Wang Laboratories and Compaq, and that nearly killed IBM and Novell. The person at the bottom isn’t likely to be around very long.
Paul Gillin
DECEMBER 7, 2010
He was a designer, and he made an immediate impression. He worked at IDG for more than 25 years, eventually becoming online director of the Computerworld.com website. You can see some of his work here. I’ve worked with many designers over the years, but never one who took such an interest in the subject matter of his work.
Paul Gillin
APRIL 18, 2012
version of the classic impression, but social network interactions are potentially much more important because members can comment upon, endorse and share other members’ activities with their own networks. Contests, polls and games work particularly well there. Marketers can think of these communications as a Web 2.0
Paul Gillin
JUNE 4, 2010
They buy a nice place to hang towels to impress their relatives. This also works in marketing, BTW. This acceptance of our own weaknesses will change the way organizations operate. People don’t buy drills or holes. Abstract to the level of basic human needs in order to understand behavior.
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