Remove impression

Customer Experience Matrix

article thumbnail

Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

Better than nothing but not too impressive—think how many CRM conferences there are. Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. Wikipedia has an even shorter entry under “customer experience”, but the definition is so good (i.e.,

article thumbnail

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

What really impresses me is that Techrigy is a serious social media monitoring solution. Per my previous comment, I was particularly impressed with the scope of the functions. In fact, according to Alterian’s very interesting FAQ about the Techrigy acquisition , “Engagement marketing” is the core of their current corporate vision.