Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. But busy-ness doesn't lead to business: the fact you had 150,000 "impressions" this month doesn't help any sales rep make his number. Average time to convert.

Salesforce.com 48

Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

Customer Experience Matrix

MARCH 26, 2015

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 2, 2013

million, an impressive 80% growth rate vs. 2011 although not quite the doubling that the company had forecast earlier. By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 10, 2012

If anything, I’m even more impressed. I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. SetLogik is a Software-as-a-Service application, available directly from the company or through the Salesforce.com AppExchange.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Heinz Marketing

MAY 12, 2020

Prior to the meeting, sales professionals should be sure to utilize Salesforce.com to revisit any past notes and carefully plan with tools available in your platform so that they have a clear strategy set for the call. Finally, this is the time to leave a lasting positive impression by deepening rapport and articulating personal commitment.

Peer-to-peer 140

Peer-to-peer Salesforce.com Marketing Management CMO 140

Customer Experience Matrix

FEBRUARY 2, 2016

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. These provide basic information such as impressions, engagements, visits, deals and revenue by campaign, or sources, stages, conversion rates, and average duration by funnel stage.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

LeadSloth

APRIL 15, 2009

However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing Automation system with tools that add on to Salesforce.com. I was impressed with FormAssembly: they have a cool-looking form builder that has lots of advanced features in a user-friendly package. Salesforce.com integration complexity.

Salesforce.com 100

Salesforce.com Landing Pages Adwords Marketing Automation Services 100

Customer Experience Matrix

APRIL 26, 2011

Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. Canterris and mKubed also host Web forms and landing pages but NurtureHQ apparently does not.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Serving up 10 billion FB, Google, and Comcast impressions this year vs. 7 billion impressions last year simply isn’t gonna cut it.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

JANUARY 31, 2010

When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

DECEMBER 1, 2014

In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com , batch imports from others) and shows how well each attribute correlates with success. This is both impressive and important, especially where small businesses are concerned.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

LeadSloth

OCTOBER 20, 2010

Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for Salesforce.com. This is available from within Salesforce.com, and it is a native Force.com application available from the AppExchange. Cloud Connectors.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Zoominfo

NOVEMBER 22, 2019

In a recent joint webinar, Optimizely discussed their efforts to close Salesforce as a new client by creating a landing page specifically for people with Salesforce.com email addresses. The Salesforce team was greeted by this: Let’s just say that it made a good impression.

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. One distinct disadvantage is that most small business marketing automation systems offer their own low-cost alternative to Salesforce.com, while HubSpot does not.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

The Point

DECEMBER 6, 2010

Salesforce.com Webinar Invitation Gets It Right. 21 Tips & Other Impressions from the Marketo User Summit. Getting the Most from Salesforce.com: A Conversation with David Taber. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 7 Mistakes To Avoid In Your Next Webinar Invitation.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Customer Experience Matrix

JULY 21, 2009

The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Indeed, what impressed me about Jesubi was its very tight focus on prospecting productivity.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Tomorrow People

APRIL 12, 2013

At the time, there were impressive social media marketin g tools on the market, such as Hootsuite, Sprout Social and Wildfire. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. But like any marketing activity, it’s only good as long as you can scale, measure and improve.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

At the time, there were impressive social media marketin g tools on the market, such as Hootsuite, Sprout Social and Wildfire. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. But like any marketing activity, it’s only good as long as you can scale, measure and improve.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Customer Experience Matrix

JUNE 9, 2009

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. I had a personal demonstration last week (are you impressed?), An average Salesforce.com seat is around $100 per month these days.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

JULY 22, 2011

Unlike smartphone app stores or Salesforce.com AppExchange, the marketing automation vendor app markets won’t establish their products as “platforms” for a broad range of tasks (although the vendors can dream). Performable leverages this central database with some impressive reporting, showing the first, last, and intervening sources (i.e.,

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Adobe Experience Cloud Blog

OCTOBER 26, 2011

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. In less than 24 hours, salesforce.com used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. Event Marketing.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. This might Lytics’ most impressive news of all. All told, the company has prebuilt connectors with more than 80 software-as-a-service products.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

InsightSquared

MAY 24, 2019

The keynote speaker on Friday is equally as impressive. Colin Nanka is the Senior Director of Enablement for North American Sales and Leadership Development at Salesforce.com. Not only is he a proven leader with over 20 years of experience, but he also competes in ultramarathons in the world’s most treacherous terrains.

Salesforce.com 56

Salesforce.com Thought Leadership Network Marketing Marketing Management 56

Customer Experience Matrix

SEPTEMBER 1, 2009

In an industry where every competitor is striving for grater ease of use, stand-out simplicity is an impressive achievement. Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. Reports include graphs as well as tabular data.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 26, 2006

I’ve never met Jim Dickie at CSO Insights ( www.csoinsights.com ) but have always been impressed by the thorough, objective (and concise!) The paper is available here from the CSO Insights Web site, although be forewarned that registration is required and I received a follow-up inquiry from Salesforce.com. lives up to expectations.

Demand 120

Demand CRM Salesforce.com Studies 120

Customer Experience Matrix

FEBRUARY 21, 2014

These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Vidyard

OCTOBER 1, 2014

With Vidyard’s seamless integration with Salesforce.com, individual prospect’s video viewing history can be tracked directly inside existing lead records. Pushing video engagement data into your CRM ultimately provides outstanding context for sales professionals when reaching out to those who have watched a ton of your content.

Video Marketing 50

Video Marketing Salesforce.com Impressions Marketing Prospects 50

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out. This applies both to SalesView and Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

DiscoverOrg

AUGUST 14, 2018

In a recent joint webinar , Optimizely discussed their efforts to close Salesforce as a new client by creating a landing page specifically for people with Salesforce.com email addresses. The Salesforce team was greeted by this: Let’s just say that it made a good impression.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

Webbiquity

FEBRUARY 28, 2011

Manager Social Media Marketing at Webtrends. • Winton “Sonny” Adcock – Program Manager, Social Media & Customer Channel for Technical Support at Intel Corp. • Jamie Grenney – Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Markempa

MAY 24, 2021

I was thinking perhaps Salesforce.com or Apple. By the way, I’m glad you did mention Salesforce.com because its leader is one of the pioneers in this area is Marc Benioff. If the only thing yo u’ve done is talk against pollution, but no action, then we’re not as impressed with that. Anyone else?

Activities 76

Activities Brand Identity Branding Planning 76

Paul Gillin

AUGUST 4, 2011

Salesforce.com leverages Facebook to drive attendance to its many events. Check out its impressive recruitment site , which lists the many social channels it uses. One aspect of Salesforce.com’s Facebook presence that I particularly like is its willingness to share content from other sources that its audience may find useful.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

DiscoverOrg

AUGUST 14, 2018

In a recent joint webinar , Optimizely discussed their efforts to close Salesforce as a new client by creating a landing page specifically for people with Salesforce.com email addresses. The Salesforce team was greeted by this: Let’s just say that it made a good impression.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Only B2B

JANUARY 24, 2018

nRelate is currently serving around 4 billion impressions across 100,000 publishers to 500 unique readers. This is among those content syndication tools which are been supported by other content syndication networks and partners such as Salesforce.com, Marketo, and HubSpot. It’s for brand marketers in large enterprises.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89